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Logitech unleashes the power of seamless collaboration with AI-driven and sustainable video conferencing solutions at LEAP 2024

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Logitech announced it is showcasing solutions centered around workspace transformation, AI, and sustainability in video collaboration at LEAP 2024, the annual global technology conference held in Riyadh from March 4th to 7th.  These solutions empower Saudi businesses to address new work trends and contribute towards Saudi Vision 2030 goals. Being amidst an inspiring multifaceted transformation, Saudi Arabia aims to enhance the ease of doing business, develop the digital economy, improve the sourcing of foreign talent and increase the productivity of government employees, all while achieving environmental and economic sustainability.

As a leader in video conferencing, Logitech’s latest AI-powered solutions, enable organizations to seize the opportunities of the hybrid age of work, leading to increased efficiency and seamless collaboration experiences across teams. By harnessing the power of AI, organizations can easily create workspaces that are tailored to their specific requirements, considering the preferences and needs of each individual employee.

Logitech will also emphasize the importance of applying Design for Sustainability (DfS) principles to its entire video collaboration portfolio. Logitech enterprise customers can outfit entire conference rooms with technology designed with sustainability in mind, since all its video collaboration devices that run on the CollabOS operating system will now be manufactured with next-life plastics.

Loubna Imenchal, Head of Enterprise Business for AMECA, at Logitech, commented on the company’s participation in LEAP 2024: “Logitech acknowledges the significant impact of technology on advancing Saudi Arabia’s bold objectives as outlined in Vision 2030. Cutting-edge video conferencing solutions can greatly enhance collaboration, efficiency, and sustainability, all key pillars of the Kingdom’s transformative journey. With our AI-driven portfolio of conference room devices, organizations can create a more dynamic and inclusive environment that supports the diverse needs of their hybrid workforce. Furthermore, Logitech is not only designing and manufacturing new products with recycled plastic and other lower carbon materials, but refreshing existing products to provide IT leaders with a new way to evaluate their workplace technology investment in conference room systems – one that includes people and planet.”

With groundbreaking AI-powered technologies such as RightSight, RightSound, and RighLight, as well as the Logitech Sync device management software, Logitech has been a passionate advocate of AI and has consistently used its strengths to elevate video conferencing. At LEAP 2024, visitors will get the opportunity to witness firsthand the possibilities that Logitech’s latest AI innovations present for forward-thinking organizations including:

Logitech Rally Bar Hudde

Rally Bar Huddle is a next-generation all-in-one solution that brings a premium video conferencing experience to huddle and small rooms at the touch of a button. Quick to set up in person or remotely and simple to manage, the Rally Bar Huddle can easily integrate with existing video conferencing solutions through CollabOS. Implementing Logitech’s cutting-edge AI video intelligence, advanced sound pickup, noise suppression, and ongoing software improvements, the Rally Bar Huddle ensures that everyone is seen and heard clearly, providing a natural and equitable meeting experience for remote attendees.

Logitech Sight

This AI-powered tabletop companion camera works together with a front-of-room camera like the Logitech Rally Bar or Rally Bar Mini to intelligently provide a front-and-center view of meeting participants around the table, taking the hybrid meetings experience to the next level. With seamless integration with all major video conferencing platforms, Sight enhances the hybrid meeting experience by capturing audio and video deeper into the room, following the action and making remote attendees feel more included and engaged.

Visit Logitech’s booth H2 L10 at LEAP 2024 to get in touch with a member of the company’s seasoned experts.

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FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA

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FVC and SearchInform Join Forces to Boost Insider Threat Prevention and Data Protection in MENA

FVC, a prominent distributor specialising in innovative technology solutions, is pleased to announce its strategic partnership with SearchInform, a leader in information security and insider threat prevention solutions. Together, they are committed to strengthening organizations’ defenses against data leaks, corporate fraud, human-factor related risks.

K.S. Parag, Managing Director, FVC:

“We are excited to welcome SearchInform to our cybersecurity portfolio. The company offers the most powerful and localized DLP on the MENA market. SearchInform solution stands out from the competition due to a number of advantages. The system can be deployed within a few hours, protects the maximum number of data transfer channels, provides smart content-based blocking for all controlled channels and also use digital watermarks to trace the source of potential leaks. SearchInform DLP supports analysis of data in Arabic and has security policies, tailored for requirements of local organizations, enabling timely detection and prevention of confidential data leaks. The solution leverages AI to monitor atypical data transfer channels, recognize graphic elements, transcribe audio into text, detect attempts to photograph PC screens with smartphones.”

SearchInform offers a range of products, including DCAP, DLP, and SIEM. All the tools are seamlessly integrated. Technical support is provided through a specialist assigned to the company, who has extensive experience thanks to clients from various fields.

Commenting on the Partnership, Artem Volodin, CEO SearchInform MENA, stated:

“We are proud to collaborate with FVC, whose expertise in the Middle Eastern market will strengthen our efforts to combat insider threats and data leaks. The region needs a comprehensive solution that will enable organizations to meet regulatory standards, including SAMA, PDPL, DCC, ECC, UAE Information Assurance (IA) Regulation etc. and global ones, such as GDPR, PCI DSS. SearchInform delivers tools for data protection and risk mitigation across all levels: FileAuditor secures file systems, DLP covers workstations and human risks, Risk Monitor addresses corporate fraud, and SIEM protects IT infrastructure.”

The partners are currently conducting expert training, partner enablement sessions, and are also negotiating the implementation of SearchInform products in local companies.

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Etihad Salam and AFR-IX telecom Join Forces to Boost Intercontinental Digital Links Across Europe, Middle East, and Africa 

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Etihad Salam and AFR-IX telecom Join Forces

Etihad Salam, a premier telecommunications and digital infrastructure company in Saudi Arabia, has entered into a strategic with AFR-IX telecom, an infrastructure and telecom operator and the developer and operator of the Medusa Submarine Cable System.

This collaboration aims to elevate digital connectivity spanning Europe, North Africa, the Middle East, Gulf Cooperation Council (GCC) countries, and Asia.  Through this agreement, Etihad Salam becomes the primary landing and interconnection hub for the Medusa system within Saudi Arabia through Aqaba (Jordan), solidifying the Kingdom’s position as a pivotal digital gateway connecting Asia, Europe, and Africa.

The partnership introduces resilient, high-bandwidth, and low-latency pathways from the Mediterranean to the Arabian Peninsula, fostering expansion for hyperscale data centers, cloud service providers, and digital operators throughout the region. 

With this partnership, Etihad Salam will deliver terrestrial backhaul services and capacity swapping to seamlessly incorporate Medusa’s network into Saudi Arabia and the broader GCC, and onward to Asia. This initiative represents a significant advancement in Etihad Salam’s global cable strategies and underscores its dedication to Saudi Vision 2030’s goals for digital innovation and economic diversification. 

Medusa Submarine Cable System is an 8,760 km undersea cable network linking critical points in the Mediterranean, such as Spain, France, Italy, Malta, Greece, Cyprus, Morocco, Algeria, Tunisia, Libya and Egypt. Engineered for high-speed, reliable data transfer between Europe, North Africa, and the Middle East, Medusa delivers up to 480 Tbps of capacity, serving as a vital conduit for surging intercontinental data flows. 

Quote from Salam

“Our partnership with Medusa underscores Salam’s commitment to positioning Saudi Arabia as a central hub for regional connectivity,” stated Amjad Arab, Chief Wholesale and Alliances Officer at Etihad Salam. “By linking the Medusa cable to our robust infrastructure, we’re creating innovative international routes that expand our worldwide presence and meet the surging needs for digital and cloud services in the Kingdom. Through this partnership, we seek to offer enriched connectivity services, experiences and bring the world closer, ultimately empowering businesses to scale and innovative in an increasingly digital landscape.” 

Quote from AFR-IX telecom

“We’re excited to collaborate with Etihad Salam, whose expertise and network complement our objective of providing secure, expansive, and high-performance connectivity from the Mediterranean outward,” said Norman Albi, Chief Executive Officer of AFR-IX. “This partnership elevates reliability and coverage for carriers worldwide, driving forward digital advancement across Europe, Africa, and the Middle East.” 

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Infinia Technologies and Satya Retail Launch AI and Blockchain-Powered Retail Transformation at GITEX 2025

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  • Revolutionizes India’s retail market by empowering merchants with first time real use case of AI and Blockchain
  • SAII is a world’s first initiative set to turn millions of low-tech, high-potential neighbourhood retailers into a data-rich, AI-enabled commerce network



Infinia Technologies, a subsidiary of Sirius International Holding, announced a strategic partnership with Satya Retail, a DS Group affiliate, at GITEX Global 2025, the world’s largest technology and innovation event in Dubai. Through this collaboration, Infinia Technologies aims to leverage its advanced AI operating ecosystem to power Satya Retail’s merchant network with AI-driven analytics, blockchain-based invoicing, and digital financial tools, transforming India’s retail landscape.

By combining Infinia Technologies’ AI and blockchain infrastructure with DS Group’s unmatched distribution expertise and Satya Retail’s deep merchant network, this initiative will create an intelligent, scalable, and inclusive retail ecosystem designed to empower millions of small businesses across the country. The official signing took place today at GITEX Global 2025, in the presence of Arif Khan, CEO of Infinia Technologies, along with Ritesh Kumar, Director at DS Group.

The collaboration marks the launch of SAII – Smart AI Integrator, a world’s first initiative that turns millions of low-tech, high-potential neighbourhood retailers into a data-rich, AI-enabled commerce network. Branded as “The Digital Saathi for Merchants,” SAII provides a single platform for all merchant needs; from blockchain-based e-invoicing and micro-financing to insurance, hyperlocal advertising with two-way data transfer for merchants and vendor network.

For the first time, India’s retailers will receive access to powerful digital capabilities at scale through SAII. It will help merchants operate smarter, improve efficiency, and build deeper partnerships across the supply chain.

Commenting on the announcement, Arif Khan, CEO of Infinia Technologies, said: “This partnership represents a defining moment in how AI and Blockchain can drive real-world impact. This collaboration will positively accelerate India’s digital economy. Through SAII, we’re enabling millions of India’s retailers to access intelligent tools and digital services that were once out of reach, while advancing our mission to take advanced AI from Abu Dhabi to the world. This is only the beginning; we plan to extend the SAII model across Asia, the Middle East, and North Africa, with more projects to be announced soon.”

Ritesh Kumar, Director at DS Group added: “Our collaboration with Infinia Technologies brings together the strength of our retail network and their AI innovation to empower small businesses across India. SAII will help local merchants modernize their operations, access financial and digital tools seamlessly, and become part of a larger connected commerce ecosystem. This is a major step toward building a more inclusive and technology-driven retail economy.”

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