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The Future of Gaming in the MENA Region

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By Mario Pérez, CEO MENATech (a company of GGTech Entertainment)

The MENA region is rapidly emerging as a powerhouse in the global gaming industry. Its gaming ecosystem is now the second fastest-growing worldwide, driven by an increase in the player base, investment from governments, and innovative trends like esports and game development. This region is not only shaping the future of gaming but positioning itself as a global hub for gaming innovation.

In recent years, gaming has undergone a radical transformation. Multiplayer games and increased interaction among players have made gaming a social activity rather than a solo pursuit. This evolution has democratized gaming, attracting millions of new players. Streaming platforms, virtual reality, and web3 are enhancing gaming experiences, making them more immersive and accessible. With all these innovations, the gaming industry is evolving rapidly, and MENA is at the forefront of this change.

MENA’s Gaming Market Growth

The MENA gaming industry is experiencing unprecedented growth, positioning itself as a key player in the global market, with the video games market projected to reach $2.9 billion in revenue in 2028. The region’s player base of 377 million rivals that of Europe and the US, making it one of the most dynamic regions for gaming growth.

Several factors contribute to this surge. First, the region’s young population—55% of which is under 30—is highly tech-savvy. The proliferation of mobile gaming and increased internet penetration has further accelerated growth. Countries like Saudi Arabia and the UAE are leading this charge, boasting some of the highest engagement rates in the world. In fact, nine out of ten adults in the UAE are gamers, according to Statista’s Global Consumer Survey.

The region’s rapid growth and tax-free earnings have made it attractive for global gaming companies and investors, cementing its place as a crucial player in the global gaming landscape.

Government Support and Strategic Initiatives

Governments across the MENA region are fully backing the growth of the gaming and esports sectors. Saudi Arabia’s Vision 2030, for example, has a clear focus on developing the gaming industry as part of the nation’s broader economic diversification efforts. Its National Gaming and Esports Strategy aims to create 39,000 jobs by 2030 and contribute to the kingdom’s growing digital economy.

The UAE is equally committed to this vision, with initiatives like the ‘Abu Dhabi Gaming’ program, designed to foster talent and establish year-round gaming events. Dubai, through its Dubai Program for Gaming 2033 (DPG 2033), is introducing long-term residency visas for gaming professionals to nurture a vibrant gaming community. The city also aims to generate 30,000 jobs in the gaming sector by 2033, adding $1 billion to its GDP. DMCC Gaming Centre in Dubai, which houses around 100 gaming companies, also shows how governments are creating environments that encourage innovation and collaboration.

Esports: The MENA Region as a New Hub

In 2023, the global esports audience reached 540 million, with the MENA region playing a pivotal role in its growth. Saudi Arabia has become a major player in this space, hosting the Esports World Cup this year and preparing to host the Esports Olympics in 2025. These events are not just about competition; they represent an economic shift, driving tourism, creating jobs, and embedding esports into the cultural fabric of the region.

With 60% of global esports revenue coming from sponsorships, the MENA region is well-positioned to capitalize on this booming market. Professional leagues and international tournaments are gaining traction, and global brands like Coca-Cola, Toyota and Amazon are increasingly partnering with local esports teams and organizations, providing sponsorships that fuel the industry’s growth.

Local studios and developers are creating content that reflects the region’s culture and values, with publishers releasing Arabic language versions of their games to cater to the growing market.

Streaming has revolutionized how people consume games, offering opportunities for both participation and spectating. The rise of elite leagues and professional players has further driven the esports scene, making gaming a central part of entertainment in MENA. Full-time gaming careers are now a reality, with players earning through live streaming, tournament prizes, and merchandising.

Challenges and Opportunities Ahead

A cohesive governing structure is needed to align popular games and create a unified competitive landscape, like the MENA Tech’s annual UNIVERSITY Esports competition, which hosts multi-game tournaments for college students in the region.

Monetization remains a challenge, as esports is often viewed as a marketing tool rather than a profitable industry. Increased collaboration, regulation, and innovative revenue-sharing models are key to unlocking the region’s gaming potential. Technologies like NFTs, blockchain, and the Metaverse are infusing the arena with fresh monetisation prospects.

The future of gaming will largely hinge on technological advancements, with key trends leading the way. These include the rise of sports and fitness gamification, AI-driven transformations, and the resurgence of handheld gaming devices. Emerging technologies like augmented reality and virtual reality will also play a significant role, particularly with the development of extended reality, which blends the former two to blur the line between physical and virtual worlds.

MENA’s Path to Global Influence

With strong government support, rising player engagement, and a growing esports scene, the MENA region is well on its way to becoming a global leader in the gaming industry. As the region continues to invest in technology and infrastructure, its influence on the global gaming stage will only grow. The future of gaming in MENA looks incredibly promising, and its potential to shape the industry’s future is undeniable.

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BOLT EXPANDS INTO THE UAE CAPITAL

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Dubai Taxi Company PJSC (“DTC”), the leading provider of mobility services in Dubai, and its strategic partner Bolt today announced the entry of Bolt’s ride-hailing services in Abu Dhabi, marking a significant step in the partnership’s expansion across the UAE.

The expansion builds on strong e-hailing momentum across the DTC–Bolt strategic partnership. In 2025, DTC reported a 24% year-on-year increase in e-hailing activity across its taxi and limousine segments, supported by continued fleet expansion and growing customer adoption of digital booking channels.

Bolt will initially launch limousine services where customers in Abu Dhabi will be able to access ride-hailing services backed by a huge network of fleet owners, drivers, and vehicles. This will be followed by taxi services in weeks to follow.

Vasilis Hadjiaslanis, General Manager of Bolt UAE, said: “Abu Dhabi is a natural next step for Bolt in the UAE. We have seen exceptional demand for reliable, app-based mobility, and this milestone gives residents and visitors in the capital access to a service that is fast, convenient, and built around their needs. We are proud to be on this journey alongside our partners at DTC, and we look forward to continuing to grow our presence across the UAE.”

That momentum carried into Q1 2026, with e-hailing activity rising a further 9% year-on-year, reflecting the continued resilience of app-based mobility and the long-term growth potential of digital transport services in the UAE.

The expansion also relies on the partnership’s growth in Dubai, where Q1 2026 saw the integration of 1,823 National Taxi vehicles into the Bolt platform. Broadening Bolt’s UAE footprint and strengthens its role in supporting the country’s evolving ecosystem, shaping how residents, visitors, and businesses move across cities.

Driven by this high demand, Bolt expansion into Abu Dhabi reinforces DTC’s commitment to delivering more accessible mobility solutions for residents, visitors, and businesses nationwide, and support the UAE’s wider shift toward smart mobility.

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London Business School Hosts MENA Leaders to Discuss AI, Investment, and the Digital Economy

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London Business School (LBS) hosted its 23rd Annual MENA Conference at its London campus, bringing together policymakers, investors, entrepreneurs, academics, and industry leaders to discuss the forces reshaping the Middle East and North Africa’s economic future.

Over the years, the conference has evolved into one of the region’s most recognised platforms for discussions around innovation, entrepreneurship, investment, and economic transformation. This year’s edition focused heavily on the intersection of technology, capital, sustainability, and policy, reflecting the region’s growing role within the global digital economy.

“This year’s MENA Conference highlights how the region is positioning itself at the intersection of capital, innovation, and global economic transformation,” said Florin Vasvari, Executive Dean of Executive Education, Middle East, at London Business School.

The agenda explored themes including global capital flows, fintech, climate resilience, artificial intelligence, and the financing landscape surrounding the region’s technology ecosystem. Discussions also examined how regional markets are evolving to support stronger startup ecosystems, deeper capital markets, and long-term economic competitiveness.

Artificial intelligence emerged as one of the defining themes of the conference, with speakers discussing how regional organisations can build sustainable AI capabilities through investments in infrastructure, talent, data, and capital. Conversations also explored how fintech is reshaping financial infrastructure and improving access to digital financial services across the region.

Throughout the event, senior executives, policymakers, founders, and investors shared perspectives on the MENA region’s evolving role within global markets, as governments and businesses increasingly position technology and innovation at the centre of long-term economic diversification strategies.

The conference also highlighted London Business School’s growing regional engagement, following the opening of its executive office in Riyadh alongside its longstanding Dubai campus, strengthening its support for leadership development and executive education across the GCC.

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HOLCIM LAUNCHES UAE’S LOWEST-CARBON CEMENT, CRAFTED FROM LOCALLY SOURCED MATERIALS

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Holcim, the leading partner for sustainable construction, has launched its latest ECOPlanet low-carbon cement in the UAE, produced from locally sourced materials and designed to support the country’s drive toward stronger, more self-reliant industrial growth.

The launch reflects the UAE’s continued focus on building a more resilient manufacturing base and minimizing dependence on imported construction inputs. By using materials sourced within the country and produced locally, ECOPlanet helps strengthen in-country value while supporting the construction sector’s transition to lower-carbon building practices.

Holcim’s new product achieves a 30% reduction in carbon footprint compared to traditional cement and offers developers, contractors, architects and engineers a locally made solution that aligns with both sustainability targets and national industrial priorities. ECOPlanet is engineered to deliver reduced carbon emissions without compromising performance, offering the same strength, durability, and consistency required for large-scale infrastructure and commercial developments. Its formulation enables ready-mix producers and contractors to integrate low-carbon solutions into existing construction workflows with ease.

In the UAE, ready-mix concrete producer Conmix is already using ECOPlanet in an active project, demonstrating the material’s real-world applicability and readiness for immediate deployment at scale. This marks an important step in translating low-carbon construction materials from production into on-ground execution.

As the UAE continues to lead regional growth across the built environment, ECOPlanet establishes the new benchmark for high-performance, low-carbon construction, delivering the scalable foundations required for projects ranging from critical infrastructure and industrial hubs to the icons of the future.

“ECOPlanet reflects our commitment to delivering real, measurable progress in sustainable construction. It is made in the UAE, from UAE materials, and designed to help reduce emissions while strengthening the country’s industrial ecosystem.” said Ali Said, CEO of Holcim UAE and Oman. Holcim is showcasing ECOPlanet at Make it in the Emirates 2026, highlighting how material innovation and local production are helping shape the future of construction in the UAE. The presence reflects the company’s broader role in supporting industrial development, while early adoption by partners such as Conmix demonstrates growing momentum for low-carbon building solutions across active projects in the country.

ECOPlanet is part of Holcim’s global portfolio of low-carbon building materials and solutions designed to deliver high performance while supporting the transition to more sustainable construction practices, building progress for people and the planet.

                                                                    

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