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OPPO Reno15 5G Review: The Mid-Range Camera Phone You Should Actually Consider
Let me establish something upfront: I don’t get excited about smartphones anymore. After years of testing devices that promise innovation and deliver incremental updates, my expectations have been thoroughly calibrated to disappointment. “Revolutionary camera system” means slightly better night mode. “All-day battery” means you’ll need to charge by dinner. “Premium design” means it looks good in photos but feels cheap in hand.
The OPPO Reno15 5G didn’t really change this perspective. It’s a mid-range device in a crowded segment, launching without major fanfare, promising features we’ve heard before. On paper, it looks competent but not groundbreaking. However, it actually delivers what it promises, and that’s what matters.
The OPPO Reno15 5G isn’t trying to be everything to everyone. It’s laser-focused on one thing: being the best camera phone you can get in the mid-range segment. After a month of real-world testing, I can confidently say it succeeds, although with some minor compromises along the way.
Elegant & Well-Built

I tested the Aurora White variant, and I need to talk about this design because it’s genuinely special. OPPO calls it the “Dancing Aurora Design,” and in this case, the marketing hyperbole is justified. The back panel features precision-etched textures that recreate the northern lights phenomenon: glow patterns that shimmer and flow as light hits the surface from different angles. The finish also happens to be highly resistant to fingerprints and smudges, which is a practical bonus.

This one-piece sculpted glass design flows seamlessly without visible seams or gaps. Combined with the aerospace-grade aluminum frame and IP69 water resistance, this phone feels premium in hand, more so than its price suggests. At 7.8mm thin and 197g, it strikes an appreciable balance. It’s substantial enough to feel quality-built but not so heavy that extended one-handed use becomes uncomfortable.
ColorOS 16: Fast, Fluid & Polished, But Bloated

ColorOS 16 based on Android 16 is OPPO’s most refined software yet; but it still can’t escape the bloatware problem that plagues OPPO devices.The new update with upgraded internals, delivers noticeably fluid performance. Every interaction feels smooth, transitions are seamless, and the system maintains consistent responsiveness even under heavy multitasking.
I can run Spotify, Maps, WhatsApp, Chrome with 15 tabs, and camera apps simultaneously without stuttering or app reloads. The OS intelligently balances system resources. In practical terms, this means apps stay in memory longer, and switching between them is instantaneous.
AI Features That Actually Matter:
AI Recording with Transcription: Real-time transcription with speaker identification works surprisingly well. I’ve tested it in meetings: accuracy averages 80-85% with mixed accents, and speaker differentiation is consistent. Auto-generated titles are impressively accurate.

AI Clear Voice: Background noise reduction during calls genuinely works. Tested while walking near construction sites and busy roads; call quality remained clear with minimal background interference.
AI Writer: System-wide text generation for emails, captions, and drafts is convenient but not revolutionary. Quality is comparable to ChatGPT but having instant access without switching apps is genuinely useful.
The Bloatware Problem:
Out of the box, the Reno15 came loaded with unnecessary apps: OPPO’s duplicate app store, pre-loaded games, redundant utilities, and promotional content. Most can be uninstalled, but it requires 15 minutes of cleanup after first setup which is highly recommended.
Worse, some apps persistently send notifications promoting OPPO services and suggesting additional downloads. I had to manually disable notifications for multiple pre-installed apps. This is unacceptable at this price point as it makes the phone feel like it’s marketed at you rather than working for you.
Software Update Commitment:
OPPO promises 4 years of Android updates and 5 years of security updates. Launching with Android 16, that means guaranteed updates through Android 20 and security patches until 2030. For a mid-range device, this is exceptional.
The Triple Rear Camera System: Where Mid-Range Gets Serious

50MP Main Camera (f/1.8, OIS): The main camera is the consistent performer. I’ve shot extensively across Dubai’s extreme lighting conditions: harsh noon sun, deep shadows, golden hour, dim restaurants, and night markets. The camera handles it all with impressive competence.
The f/1.8 aperture and 2-axis OIS combination delivers sharp, well-exposed photos in most conditions. The OIS genuinely works. I can shoot one-handed while walking and still get sharp results about 80% of the time. Dynamic range is legitimately impressive for this price bracket. Backlit scenarios that would turn subjects into silhouettes on most mid-rangers produce balanced, usable photos on the Reno15.
50MP Telephoto (f/2.8, 3.5x optical zoom, OIS): This is the phone’s secret weapon. A 50MP telephoto with 3.5x optical zoom and OIS at this price point? That’s nearly unheard of. The classic 85mm-equivalent focal length is perfect for portraits – natural compression, flattering perspective, beautiful background separation.
I’ve shot dozens of portraits, and the results consistently rival phones costing significantly more. The bokeh looks organic, edge detection is accurate even around messy hair, and skin tones remain natural. The OIS means I can shoot handheld in less-than-ideal lighting and still get sharp results.
The zoom range is practical:
- 3.5x optical: Excellent quality
- 7x digital: Very good for social media
- 10x digital: Acceptable for documentation
- 20x+: Quality degrades rapidly
What genuinely surprised me: the telephoto actually works at night. Most phone telephotos become unusable after sunset. The Reno15’s telephoto with OIS captures usable low-light portraits. Some noise is visible, but shots remain sharp and detailed.
8MP Ultra-Wide: The Weaker Sibling: Here’s where compromises become obvious. The 8MP ultra-wide is adequate at best. Daytime shots are fine, good for landscapes, architecture, and group photos. Distortion is well-controlled, and colors match the main camera reasonably. But at night? Quality drops noticeably. Images come out soft, noisy, and lacking detail. Images are definitely usable, but not as impressive as the other two sensors.
The 50MP Front Camera: Best in Class, Full Stop
Let’s address the standout feature immediately: the 50MP front camera with autofocus is the same sensor used in the Reno15 Pro and Pro Max models. At this price point, having a flagship-grade selfie camera is unprecedented.
Why This Matters:
Most mid-range phones use 16MP or 32MP front cameras with fixed focus and mediocre quality. The Reno15’s 50MP sensor with autofocus captures genuinely detailed selfies that withstand cropping and editing. When you zoom into selfie photos, you can actually see texture, skin detail, and fine elements; they don’t just dissolve into mushy, over-processed blobs.
Autofocus on a Selfie Camera:
This sounds minor until you actually use it. The autofocus ensures sharp selfies whether you’re 30cm away or at arm’s length. It also enables macro-style close-ups. I’ve taken detailed selfies showing individual makeup details, fabric textures, and even eye reflections with perfect focus.
Group Selfies:
The field of view is wide enough to fit 6-7 people comfortably without awkward arm extensions. I tested this at multiple gatherings. the ultra-wide capability means everyone fits in frame without cutting off heads or forcing people to squeeze uncomfortably close.
Video Calls:
The 50MP sensor delivers exceptional video call quality. On Zoom, Google Meet, and WhatsApp video calls, multiple people commented on how sharp and clear my video looked compared to their feeds. For anyone doing frequent video calls or content creation, this front camera alone justifies consideration.
Stereo Speakers: Impressive, and Tunable

The Reno 15’s dual stereo speaker setup includes a unique “Ultra Volume Mode” that boosts output up to 300% beyond normal maximum volume. In theory, this sounds great for noisy environments. In practice, it’s a mixed bag.
Audio quality is very good. There’s decent bass presence, clear vocals, and controlled high-frequency response. The speakers deliver rich, full sound that’s genuinely enjoyable for media consumption and casual music listening. The stereo separation is good. Watching videos with the phone in landscape orientation provides a satisfying spatial audio experience. Gaming audio feels immersive with clear directional cues.
At 300% Volume in the Ultra Volume Mode, volume definitely increases; it’s genuinely loud enough to hear in very noisy environments. But audio quality deteriorates noticeably. I tested this extensively. For normal use, 70-90% regular volume is ideal. The 300% mode is only useful in specific scenarios; construction sites, extremely loud environments, or emergency situations where you need maximum audibility regardless of quality.
The Fingerprint Scanner: Actually Superfast
The optical in-display fingerprint scanner is genuinely one of the fastest I’ve tested. Recognition is near-instantaneous as there’s virtually no delay between touching the sensor and unlocking. It feels less like authentication and more like the phone simply recognizing you exist.
The registration process is quick and straightforward. The sensor area is well-positioned, easy to reach with your thumb in normal grip. Success rate is exceptionally high in my experience as I’ve tested with wet fingers, slightly oily fingers, and different screen protectors, and it consistently works on the first attempt.
Two-Day Battery Life: Liberation From Charging Anxiety

The 6500mAh battery delivers genuine two-day endurance for most users. My usage is heavy with extensive photography, social media, messaging, navigation, music streaming, video calls, and web browsing. Even with this load, I consistently finish full days with 35-40% remaining.
On lighter days (weekends with less photography and screen time), I’ve easily achieved two full days before needing to charge. I’ve forgotten to charge overnight multiple times. Woke up with 43%, proceeded with normal usage including photography, navigation, and media consumption, and still finished the day with 12%. That’s the kind of reliability that eliminates battery anxiety entirely.
When you do need to charge, 80W SUPERVOOC is impressively fast. 0-50% takes about 20 minutes. A full charge from near-empty takes approximately 50 minutes. And critically, OPPO includes the 80W charger in the box; a detail that shouldn’t be noteworthy but has become increasingly rare. The phone also supports battery health optimization. You can set a charging limit to extend long-term battery lifespan. The system can also learn your charging patterns and slow charging overnight to reduce battery stress.
Performance: Good Enough, Not Exceptional
The Snapdragon 7 Gen 4 delivers solid mid-range performance. This isn’t a flagship processor, and OPPO isn’t pretending it is. Apps launch quickly, multitasking is smooth, and daily tasks feel responsive. For typical usage (messaging, browsing, photography, social media, navigation, streaming music), it’s more than adequate. I’ve run Google Maps navigation with Spotify streaming in the background while messaging on WhatsApp and browsing Chrome with 12+ tabs open. Everything continued running smoothly without slowdown or app reloads.
Gaming Performance:

I tested PUBG Mobile and Call of Duty Mobile. At high settings, both run smoothly at 60fps. At maximum settings, frame rates occasionally dip but remain playable. Thermal management is good; the phone gets warm but never uncomfortably hot.
For casual and moderate gamers, performance is perfectly acceptable. You can enjoy popular titles at good visual quality with smooth performance. Competitive gamers demanding absolute maximum frame rates and minimum latency should look to flagship chips, but for everyone else, this processor is sufficient.
Who Should Buy the OPPO Reno15 5G?
Buy it if:
- Camera quality is your priority: This is arguably the best camera phone in the mid-range segment, full stop
- Selfies and video calls matter: The 50MP front camera with autofocus is unmatched at this price
- Portrait photography is important: The 50MP telephoto makes this phone a portrait powerhouse
- You want two-day battery life: 6500mAh delivers genuine endurance
- You value design: The Aurora White finish is genuinely beautiful
Skip it if:
- You need flagship gaming performance: Mid-range chip means mid-range gaming
- Stock Android is essential: ColorOS is feature-rich but heavily customized
The Verdict: Best Mid-Range Camera Phone
The OPPO Reno15 5G is the mid-range camera phone to beat right now. The combination of 50MP main camera, 50MP telephoto, and especially the 50MP front camera creates a photography experience that rivals devices costing significantly more. Add genuine two-day battery life, beautiful design, and fast charging, and you have a compelling package.
The front camera alone makes this phone worth considering for anyone who prioritizes selfies and video calls. Having the same 50MP sensor as the Pro models at mid-range pricing is unprecedented value.But OPPO undermines this with bloatware, persistent promotional notifications, and a weak ultra-wide camera. ColorOS 16 is polished and feature-rich, but the out-of-box experience feels cluttered and commercial rather than premium.
If camera quality (especially selfies and portraits) is your priority, the Reno15 5G delivers exceptional value. Just be prepared to spend 15 minutes cleaning up bloatware and disabling promotional notifications after first setup.
For content creators, selfie enthusiasts, portrait photographers, and anyone who values two-day battery life in a beautifully designed package, this is the mid-range phone to get.
Rating: 8/10
Camera: 9/10 – Exceptional main and telephoto, best-in-class selfie camera, weak ultra-wide
ColorOS 16: 7/10 – Polished and feature-rich, undermined by bloatware
Battery: 9.5/10 – Genuine two-day endurance
Performance: 7.5/10 – Good for daily use, not a dedicated gaming powerhouse
Design: 9/10 – Aurora White color option is genuinely beautiful
Value: 9/10 – Best camera-to-price ratio in mid-range segment
This is the mid-range camera phone I’d actually recommend—just disable the bloatware first.

Cover Story
Eid Weekend Getaway: We Got You Covered with Xiaomi’s Latest!
This season is for family, celebrations, and meaningful moments together. Whether you visit loved ones, take a short local trip or enjoy a staycation, Xiaomi’s latest essentials help make the experience smoother and more relaxed.
Designed for comfort, convenience and peace of mind, Xiaomi’s AIoT collection supports the important parts of your day. From getting around easily to staying charged and keeping track of your belongings, these practical tools help you focus on the moments that matter most.
The Xiaomi Pad 8 Series
Whether you’re navigating travel itineraries or keeping the kids entertained during a road trip, the Xiaomi Pad 8 Series offers a cinematic experience on the go.


Its ultra-smooth 144Hz display is perfect for catching up on holiday specials or video calling relatives who couldn’t make it, while the slim design makes it an effortless addition to your weekend bag.
Xiaomi 17 Series

The Xiaomi 17 Series is designed to preserve the spirit of Eid with unmatched clarity. With its advanced Leica optics and the new 1-inch LOFIC sensor on the Ultra, you can capture evening family gatherings and festive lights in stunning detail.
Its long-lasting battery and rapid charging ensure you’re always ready to snap the next portrait or record a heartfelt greeting.

The Xiaomi Watch 5 helps you stay on top of your holiday plans with less fuss. With Google Gemini and Wear OS 6, you can check directions to a family gathering or send greetings using simple voice commands.
Its stainless-steel frame works well with festive looks, while the 6-day battery life helps you stay connected throughout the break.

The Xiaomi UltraThin Magnetic Power Bank keeps your phone ready without adding bulk to your bag or pocket. Light and slim, it attaches easily to your device and provides a dependable charge, so you can focus on photos, messages, and directions instead of searching for a charger.

Xiaomi Electric Scooter 6 Ultra
For short city rides, quick visits, and local outings, the Xiaomi Electric Scooter 6 Ultra is designed to feel stable, smooth, and comfortable.
Its dual-swing-arm suspension and 12-inch tires help create a steady ride, making it a practical option for getting around during the holiday with ease.

Redmi Buds 8 Pro
Whether you are on the move or in a busy home, the Redmi Buds 8 Pro offers a more peaceful listening experience. Smart Active Noise Cancellation reduces surrounding noise, and the triple-mic system keeps calls clear, making it easier to stay in touch with family and friends.
Up to 40 hours of extended battery life ensures uninterrupted listening throughout the day, while fast charging support keeps your music going with minimal downtime. With dual-device connectivity, users can seamlessly switch between devices such as smartphones, tablets, or laptops, making everyday listening more convenient and connected.

Xiaomi Tag
During busy holiday plans, Xiaomi Tag adds an extra layer of security to items you do not want to lose.
Attach it to luggage, strollers or gift bags for peace of mind while you travel or move between visits.
With a battery life of over a year and a durable build, it is a simple way to keep track of what matters and enjoy the holiday with less worry.
Cover Story
The World Order Has Changed! Has Your Technology Governance?

When did you last see geopolitical risk appear as a named line item in your technology governance framework?” This question — posed by Subrato Basu to technology leaders across industries and geographies, and echoed in the conversations Srijith KN has tracked across the CXO community — increasingly divides its audience into two groups. The gap between them is widening, and it reveals a deeper shift: geopolitics is no longer external to technology strategy. It is now one of its defining forces.
The first group — still the majority — treats geopolitical risk as someone else’s problem. It belongs, they assume, to risk officers, government affairs teams, or the audit committee. Technology is their domain; geopolitics is noise in the background. The second group has understood something that the first has not: the boundary between geopolitical risk and technology risk no longer meaningfully exists.

This article is written for both. For the first group, it is a wake-up call — offered in the hope that it arrives before an incident makes the argument more forcibly. For the second, it is an attempt to sharpen a framework and ground it in the operational realities that boards and CXOs are navigating right now. The central argument is this: geopolitical volatility has become a direct, structural input into enterprise technology strategy. Organizations that govern for it with the rigor applied to financial or regulatory risk will be measurably more resilient, more competitive, and more trusted than those that do not.
“Geopolitical volatility is no longer background noise for technology leaders. It is a direct input variable into technology strategy, and the boards that do not govern for it are operating with a critical blind spot.“
The Assumption That Built Our Governance Frameworks Is Broken
For most of the past two decades, a workable assumption underpinned how organisations sourced, deployed, and governed technology: that the global technology ecosystem was broadly open, commercially-driven, and largely apolitical. Hardware vendors competed on specification. Cloud providers competed on price and performance. Procurement teams evaluated suppliers on technical merit. Geopolitical considerations were, at most, a due diligence footnote.
That assumption has been systematically dismantled. The deliberate weaponisation of technology — through trade restrictions, regulatory controls extended beyond national borders, state-sponsored cyber operations, and the calculated use of supply chain access as an instrument of strategic leverage — has fundamentally altered the risk calculus for any enterprise that depends on globally sourced technology infrastructure. What was once a commercially neutral procurement decision is now, in many cases, a geopolitical exposure.
This is not a temporary disruption that will normalise once a particular set of tensions eases. It reflects a durable structural shift in how major powers compete, and in how that competition is increasingly waged through, and against, the technology layer of the global economy. For enterprises operating in markets defined by proximity to active geopolitical fault lines — whether those fault lines are geographic, commercial, or digital — the consequences are not theoretical. They are already reaching enterprise cloud contracts, hardware procurement pipelines, and security operations. From our respective vantage points — practitioner and editorial — the pattern is unambiguous.
“What was once a commercially neutral procurement decision is now, in many cases, a geopolitical exposure. Governance frameworks designed for a different era are systematically unfit for this one.“
Five Fault Lines Running Through the Enterprise Technology Stack
When we map the pathways through which geopolitical volatility translates into technology operational risk, five pressure points emerge with consistency across sectors and geographies. We offer them not as a comprehensive risk register — every organisation’s exposure profile will differ by market, sector, and architecture — but as a diagnostic lens for board and CXO discussion.
a) The Cloud Compliance Trap
The hyperscalers that power the majority of enterprise digital infrastructure operate under regulatory frameworks whose reach extends well beyond their home jurisdictions. Technology access controls and compliance obligations do not stop at national borders. Enterprises with commercial relationships, supply chain connections, or infrastructure footprints that intersect with restricted or conflict-adjacent jurisdictions can find themselves subject to service reviews, contract amendments, or capability restrictions — sometimes with limited notice, and often as a downstream consequence of their vendor’s own compliance posture rather than anything the enterprise has done directly.
The trap is that this exposure is rarely visible until it activates. It can emerge through indirect supply chain adjacency, shared infrastructure configurations, or compliance flags several steps removed from the enterprise’s own operations. CIOs who have mapped their cloud footprint against potential regulatory jurisdiction risk — proactively, not reactively — hold a material governance advantage. Understanding which workloads reside on infrastructure subject to extended regulatory reach is not optional hygiene. It is foundational governance.
b) The Cyber Threat Multiplier
A consistent and well-documented pattern has been established across multiple cycles of geopolitical escalation, recorded in threat intelligence reports published by recognised international cybersecurity research organisations and government security agencies: periods of elevated inter-state tension correlate with increased state-linked cyber activity targeting financial institutions, critical infrastructure, and government-adjacent enterprises in proximate markets. This is not the authors’ independent assertion. It is an observable, documented, and reproducible pattern in the publicly available record.
The structural implication for technology leaders is clear: the cyber threat environment in markets proximate to active geopolitical fault lines is durably more elevated than in geopolitically stable ones, and that elevation intensifies when political temperature rises. The attack surface has expanded materially through the convergence of information and operational technology, the proliferation of AI-integrated workflows, and the broad adoption of connected devices. CISOs who construct their security posture reactively, in response to incidents rather than in anticipation of structural threat conditions, have fundamentally misread the governance mandate their environment demands.
c) The Supply Chain Blind Spot
Most enterprises maintain reasonable visibility into their software supply chains. Very few have equivalent clarity on the geopolitical exposure embedded in their hardware supply chains. Semiconductors, networking equipment, and industrial technology components originate from supply chains subject to trade restrictions and regulatory controls that can translate, under escalatory conditions, into sudden procurement constraints, extended lead times, or mandatory certification requirements creating material operational bottlenecks.
The organizations most exposed are those in active digital transformation or major infrastructure refresh cycles that have never stress-tested their procurement pipeline against a scenario in which specific hardware categories become unexpectedly constrained. The board-level question is not whether this will happen. It is whether, if it did, the organization would have ninety days of operational runway or ninety hours.
d)The Vendor Dependency Risk
Multi-year enterprise software commitments — ERP platforms, data infrastructure, security tooling, AI platforms — are made on the assumption of uninterrupted service from vendors operating in predictable regulatory environments. The regulatory obligations carried by enterprise software vendors headquartered across major technology jurisdictions can, under specific and not implausible circumstances, translate into licence amendments, capability restrictions, or service reviews with limited contractual notice. This risk is amplified, and actively expanding, for software incorporating AI capabilities as those capabilities attract increasing regulatory attention across multiple jurisdictions simultaneously.
Boards approving these investments are, in our view, frequently not receiving the full picture of vendor jurisdiction exposure. Requiring legal and technology leadership to jointly assess this exposure before committing to multi-year agreements is not procedural excess. In the current environment, it is a core fiduciary responsibility.
e) The Talent Dimension
The talent dimension of geopolitical risk is consistently the least visible and the most underestimated. Technology-intensive organisations in dynamic markets draw on internationally mobile specialist talent pools. Sustained geopolitical instability affects those pools in ways that are difficult to predict and slow to reverse: senior professionals reconsider relocation decisions, acquisition pipelines for specialist roles — particularly cybersecurity engineering, AI architecture, and regulatory compliance — tighten, and workforce continuity in critical functions comes under pressure at precisely the moment when those functions matter most.
Resilience against this risk requires proactive investment in local talent pipelines, structured knowledge transfer protocols for critical technology functions, and a workforce continuity discipline that treats geopolitical scenarios as first-class planning variables — not as footnotes in the HR risk register.
“The technologies most exposed to geopolitical disruption are simultaneously the most powerful instruments available to build resilience against it.“
Cover Story
Inside Zoho’s UAE Data Centers!
Playing the Long Game in Cloud Infrastructure, Data Centers, Privacy, Cybersecurity, and Growth in the UAE
The Integrator had an interview with Shailesh Davey, Co-founder & CEO, Zoho, during the official launch of their newly opened data centers in the UAE.
Zoho is on an executing path; as they say, it is a disciplined, long-term regional strategy by deploying and right-sizing data centers in Saudi and the UAE, aligning with global trends in data sovereignty and privacy.
The UAE is a priority growth market fueled by regulatory and business-led digitization, supported by local teams and partners. Customers will see faster performance from local hosting, while flagship products Zoho CRM Plus and Zoho Books lead growth, with rapid regulatory feature alignments.
Zoho currently operates more than 18 data centers globally, with the UAE being the latest addition. From a regional perspective, does the Middle East require more data centers, or are the facilities in the UAE and Saudi Arabia sufficient to support Zoho’s growth plans?
We currently operate two data centers in Saudi Arabia, which primarily serve the Saudi market. In the UAE, we have now established two data centers—one in Dubai and another in Abu Dhabi. These facilities have been carefully right-sized based on our expected growth in the region.
We have been present in this market since 2009, so we have a clear understanding of customer adoption patterns, data usage behavior, and growth trajectories. Based on this data, we have ensured sufficient capacity for the next two to four and a half years. Every six months, our teams review capacity utilization and growth rates. If we see demand growing faster than anticipated, we simply expand further.
This approach isn’t new for us—we’ve been doing this consistently since 2006–2007.
Zoho is widely known for its capital discipline and strong stance on privacy. With increasing global rhetoric around cybersecurity, data sovereignty, and regulations—especially in markets like the UAE—do you believe governments are emphasizing certifications due to a trust deficit with large tech companies, or is this part of a broader global shift?
There are a few important factors at play here. First, some of the world’s largest technology companies have built their businesses by monetizing user data. This is openly acknowledged as part of their business model. While it may be legal, it understandably creates discomfort—especially for governments concerned about the data of their citizens, and for individuals who often accept terms and conditions without fully realizing what they are agreeing to.
Second, we are now living in a rapidly evolving geopolitical environment. The shift toward a multipolar world has accelerated significantly over the last couple of years. In this context, it is only practical for governments to introduce regulations that ensure clarity around where data resides, how it is handled, and whether companies are compliant with local laws.
From Zoho’s perspective, this has always aligned with our philosophy. Wherever we set up data centers, we comply fully with local regulations and data sovereignty requirements. Certifications and compliance are simply proof points of that commitment.
Zoho has seen strong growth in the UAE. Which flagship products are driving this momentum, and how does the establishment of local data centers translate into tangible benefits for businesses in terms of innovation and performance?
Let me start with the impact of the data centers. The most immediate and visible benefit is speed. Earlier, customer data was being served from the US, which meant latency due to the physical distance. With local data centers in the UAE, response times are significantly faster. This directly improves user experience, in addition to meeting security and compliance requirements.
In terms of products, our fastest-growing solution in the UAE is Zoho CRM Plus. For any business, sales is a critical function, and CRM Plus is a comprehensive, customer-facing suite that supports sales, marketing, customer support, service, and even project management.
The second major growth driver is Zoho Books, which is widely used by finance and accounting teams. With increasing regulatory requirements around accounting, compliance, and e-invoicing in the UAE, Zoho Books helps businesses stay compliant while maintaining accurate and transparent financial records.
Given the pace at which regulations are evolving, especially in areas like e-invoicing, our local presence allows us to respond very quickly. We see significant long-term potential for both CRM Plus and Zoho Books in this market.
One of Zoho’s recent consumer-focused initiatives Aaratai application has gained strong traction in India and has generated a lot of discussion. Do you see similar B2C-led innovations helping Zoho reach a wider audience in the UAE as well? Could we see such solutions being developed or localized for this market?
This has been an interesting experiment for us. What we’ve essentially done is take the technology we built for the B2B world, adapt it, and make it accessible to B2C users. That’s how this particular app was born, and it received strong tailwinds in the Indian market.
Interestingly, due to the large Indian diaspora in the UAE, adoption naturally extended here as well. Our immediate focus is to ensure that the product is reliable, feature-rich, and delivers long-term value to users.
Once we are confident that the model works at scale, we will look at expanding into other markets where there is strong synergy. Markets with a significant Indian diaspora are a natural starting point, and Europe is high on that list.
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