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IXIA LAUNCHES INTEGRATED PARTNER PROGRAM

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Updated : April 21, 2014 01:00  pm,
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Jayadevan. K - Comguard-reIxia Launches Integrated Partner Program

Ixia has announced its integrated global partner program in the region, which will help partners increase revenue while providing their customers access to an industry-leading portfolio of network visibility, security and test solutions. The first phase of the program, called Channel Xcelerate, is aimed at building a regional & global network of qualified partners who will have access to Ixia’s Visibility Architecture portfolio.
“Designed to empower our partner community, Channel Xcelerate ensures that our partners have all the resources they need to successfully sell Ixia’s visibility solutions, while underscoring our commitment to joint business objectives—growing the customer base and increasing market share,” said Lori Cornmesser, Vice President of Ixia’s Global Channel Sales.  Also, the recent addition of channel veteran Lori Cornmesser as Ixia’s Vice President of Global Channel Sales, highlights the company’s strong commitment to this program and the success of its partners.
The Channel Xcelerate program encompasses Ixia’s current worldwide community of experienced visibility partners as well as the strong partner network of recently acquired Net Optics, Inc. With the regional launch, the program is now open to Ixia’s partners in the region. The program lays the groundwork for Ixia’s partners to deliver new, competitive and channel-ready solutions that are proven, profitable and easy-to-sell. The variety of benefits, incentives and resources, including access to innovative technology and expertise, offered with Channel Xcelerate, will help partners increase their revenue in some of the industry’s fastest growing markets.
To achieve this, Ixia’s new-tiered global channel partner program will focus on increased field engagement, training and support. These include:
•             Financial incentives that encourage long-term growth and reward success.
•             Partner-focused enablement programs that help partners win more deals and accelerate profitability.
•             World-Class support from Ixia sales, technical and marketing experts.
•             An industry-leading ecosystem of leadership and support.
“We signed up as Ixia’s distributor in the Middle East a year ago to provide our resellers with a comprehensive portfolio of end-to-end network visibility solutions,” said Jayadevan. K, Director Operations, ComGuard. “The launch of Channel Xcelerate will help us to further support our partners across the region and expand our channel business.”
“Ixia is committed to cultivating its channel partner relationships as an integral component of our company’s growth, and this united global program is a testament to that commitment,” added Cornmesser. “The partner program incorporates Ixia’s diverse and evolving suite of products, partner ecosystems and customer bases into a single program, which provides our partners with competitive business opportunities for mutual growth.”
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Hospitality

Larisa Uskar appointed Corporate Director of Brand Marketing for Rotana

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Rotana

Philip Barnes, CEO of Rotana Hotels announced the appointment of Larisa Uskar to the position of Corporate Director of Brand Marketing.

With her extensive experience across global hotel brands such as Jumeirah, Fairmont, Raffles Hotels, Accor, and IHG, Larisa will oversee a comprehensive brand uplift and the development of an innovative marketing strategy at both corporate and property levels.

Barnes stated “Having Larisa join us at this pivotal time in Rotana’s journey is a major step forward. She brings a fresh innovative thought process combined with a personal passion and drive that is critical to our future success”.
“I am excited to be part of this transformative journey at Rotana,” says Larisa. “My goal is to implement a refreshed, forward-thinking brand presence that reflects the excellence and innovation of our hotels across all markets.”
As part of Rotana’s ongoing commitment to women’s empowerment, Larisa will also play a key role in fostering female leadership and creating opportunities for women to thrive in the hospitality industry. Her leadership will be crucial in positioning Rotana as a global hospitality leader, setting new benchmarks in luxury and service.

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Hospitality

Jawad Saade Appointed General Manager of Hilton Dubai Creek Hotel & Residences at Jewel of The Creek

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Hilton Dubai Creek

Hilton Dubai Creek Hotel & Residences at Jewel of the Creek is proud to announce the appointment of Jawad Saade as General Manager. With over 22 years of hospitality experience, Saade brings a wealth of leadership, industry knowledge, and strategic expertise to his new role, where he will focus on driving innovation and excellence.

In his position, Saade will oversee all operations at Hilton Dubai Creek Hotel & Residences, with a strong emphasis on sustainability initiatives aligned with Hilton’s Travel with Purpose strategy. This comprehensive sustainability strategy aims to reduce the company’s environmental footprint, promote social impact, and enhance the guest experience. As part of this commitment, Saade will lead efforts to implement energy-efficient practices, minimise waste, and conserve water.

Furthermore, Saade will integrate cutting-edge technologies to enhance guest experiences, streamline operations, and optimise revenue performance. By utilising the latest technological solutions, the hotel aims to personalise guest interactions, improve operational efficiency, and anticipate guest needs, ultimately providing a seamless experience that aligns with the evolving preferences of today’s travellers.

Commenting on his appointment, Saade stated, “I am thrilled to join Hilton Dubai Creek Hotel & Residences at Jewel of the Creek. This prestigious property holds immense potential, and I look forward to working with our talented team to deliver world-class service. My focus will be on continuously enhancing our offerings to exceed guest expectations, incorporating sustainability practices, and leveraging guest centric solutions to elevate the hotel experiences and operational efficiency.”

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Hospitality

Malaysia Airlines Appoints Almosafer as Exclusive General Sales Agent in Saudi Arabia

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Malaysia Airlines Almosafer

Malaysia Airlines has appointed Almosafer as its exclusive general sales agent (GSA) for the Kingdom of Saudi Arabia. This strategic partnership reaffirms Malaysia Airlines’ expanding presence in the region and strengthens its role in supporting the growing travel demand between the two nations.

Through this collaboration, Almosafer will lead all sales and ticketing operations for Malaysia Airlines in Saudi Arabia, leveraging its on-ground expertise and unparalleled digital reach. The partnership will enhance connectivity for travellers, allowing them access to Malaysia Airlines’ world-class services and extensive flight network. In addition to sales, Malaysia Airlines will benefit from Almosafer’s comprehensive offerings, including its destination management company, Discover Saudi, and its Hajj and Umrah tour Operator, Mawasim, alongside Almosafer Business.

This partnership aligns with Saudi Vision 2030, which aims to welcome 150 million visitors by the end of the decade, including the recent launch of enhanced Umrah+ packages tailored for Malaysian pilgrims.  Almosafer’s role in advancing this vision, coupled with Malaysia Airlines’ premium travel experiences, promises to create a seamless journey for both inbound and outbound travellers.

Dersenish Aresandiran, Chief Commercial Officer of Airlines Business from MAG, said: “Malaysia Airlines looks forward to a fruitful partnership with Almosafer as we embark on a journey to strengthen our presence in Saudi Arabia and serve travellers from Saudi Arabia and beyond. By leveraging Almosafer’s local expertise and rich legacy, we are confident that this partnership will enhance the travel experience for Saudi passengers. Our extensive connectivity and premium onboard services will open new opportunities and expand our reach to a broader audience.”

Muzzammil Ahussain, Chief Executive Officer of Almosafer, said: “At Almosafer, we constantly strive to offer best-in-class services to our valued customers through strategic partnerships and easy access to our B2B and B2C customers. As Malaysia Airlines’ newly appointed GSA in Saudi Arabia, we look forward to leveraging our industry leadership, local expertise, on-ground support, and state-of-the-art portal to offer a seamless experience for inbound and outbound tourists.”

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