Intel has introduced its latest Intel Core Series 3 mobile processors, aimed at expanding advanced computing capabilities to value buyers, commercial users, and essential edge deployments.

The launch reflects a broader shift in the industry, where performance, efficiency, and AI readiness are no longer confined to premium systems but are increasingly expected across all tiers of computing.

Built on the architectural foundations of Intel’s newer Core platforms and leveraging advanced process technology, the Core Series 3 processors are designed to deliver a balanced combination of performance, battery efficiency, and scalability. The focus is on enabling reliable, everyday computing while supporting emerging workloads, including AI-driven applications.

Driving Value-Oriented Performance

Intel positions Core Series 3 as a significant upgrade path for users operating on older systems. Compared to five-year-old PCs, the new processors deliver up to 47% improvement in single-thread performance and up to 41% gains in multi-thread workloads. GPU-based AI performance also sees notable enhancements, enabling improved responsiveness in modern applications.

This performance uplift is complemented by a strong emphasis on efficiency, with reduced processor power consumption and optimisations aimed at extending battery life for mobile systems.

AI Capability Moves to the Mainstream

One of the key differentiators of the Core Series 3 platform is the introduction of hybrid AI-ready architecture within the value segment. With support for up to 40 platform TOPS, Intel is enabling a new class of systems capable of handling AI workloads at the device level.

The platform also integrates modern connectivity standards, including Thunderbolt 4, Wi-Fi 7, and Bluetooth 6, ensuring compatibility with next-generation peripherals and networks.

Expanding into Essential Edge Deployments

Beyond traditional laptops, Intel is positioning Core Series 3 as a scalable solution for edge computing environments. The processors are designed to support a wide range of applications, including robotics, smart buildings, retail systems, and industrial deployments.

By combining AI acceleration with energy efficiency, the platform aims to deliver the performance required for real-time processing while maintaining operational reliability in diverse environments.

Ecosystem and Availability

Intel expects broad adoption across the ecosystem, with more than 70 designs from OEM partners set to launch across multiple form factors. Consumer and commercial systems powered by Core Series 3 are rolling out through 2026, while edge-focused deployments are expected from Q2 onwards.

Cloudera, the only company bringing AI to data anywhere, today released its latest global survey, The Data Readiness Index: Understanding the Foundations for Successful AI, examining how prepared enterprises are to support AI at scale. Surveying more than 300 IT leaders in the EMEA region, including strong insights from Saudi Arabia, the report finds that while AI adoption is growing, most organizations still lack the data foundation needed for success.

The findings highlight a sharp contrast in how effectively organizations track their data. Nearly 9 in 10 EMEA  IT leaders claim complete visibility into where all their data resides, compared to just 32% of respondents in Saudi Arabia. Furthermore, 62% of Saudi respondents cite data access restrictions as a major roadblock to effective data use.

This gap highlights an emerging ‘AI readiness illusion’: the belief that organizations are prepared to scale AI even as critical data challenges remain unresolved.

“Enterprises aren’t struggling to adopt AI, they’re struggling to operationalize it beyond experiments,” said Sergio Gago, Chief Technology Officer at Cloudera. “AI is only as effective as the data that fuels it. Without seamless access to all their data, organizations limit the accuracy, trust, and business value that AI can deliver. You can’t do AI without data.”

AI Adoption is High, but ROI Remains Elusive

While AI is now deeply embedded across the enterprise, achieving consistent returns on investment remains difficult due to a sharp geographical divide in implementation hurdles. Across EMEA, the struggle is largely centered on the inputs, with data quality issues (18%) and cost overruns (16%) cited as the primary causes of lackluster ROI. However, Saudi Arabia presents a different challenge focused on execution. In the Kingdom, weak integration into workflows is the overwhelming barrier at 29%, nearly doubling the concern over data quality, which sits at 15%.

These regional nuances are further tangled by significant infrastructure limitations. Around 65% of respondents in KSA report that performance constraints have hindered operational initiatives, highlighting the immense difficulty of scaling AI across fragmented environments.

Bridging The Data Gap

At the core of these challenges is a significant disconnect between data optimism and operational reality.

The report highlights that 95% of KSA respondents are highly confident in their data, but only 32% of that data is currently fully governed. While this outpaces the broader EMEA region, where only 26% of data is governed despite 91% confidence, it highlights a critical execution gap that organizations are now racing to fill.

The Kingdom is uniquely positioned to bridge this divide with 100% of Saudi respondents ready to adopt new governance frameworks, and 79% being extremely willing to transform their operations. This regional commitment suggests that Saudi Arabia’s proactive approach will likely outpace its peers in the race toward AI and digital maturity.

Strategic Alignment and the Accountability Gap

While leadership in both the EMEA and KSA regions understands the necessity of data infrastructure, the execution and accountability frameworks are worlds apart. More than 90% of EMEA respondents report a well-defined data strategy tied directly to business objectives, while only over half  (53%) of Saudi Arabian respondents feel the same level of alignment.

Accountability and internal culture further widen this divide. In EMEA, 69% of leaders hold the CIO or CTO chiefly responsible for data readiness, whereas in Saudi Arabia, only 35% place ultimate responsibility on this role, indicating a more emerging ownership structure.

Beyond accountability and alignment, respondents in Saudi Arabia face a unique internal hurdle: 50% struggle with insufficient data literacy, while nearly a third (32%) cite a lack of executive sponsorship.

Data Readiness Will Define the Next Phase of Enterprise AI

As enterprise AI shifts from experimentation to execution, data readiness is emerging as the defining factor separating leaders from laggards.

Organizations able to fully access and govern all their data, wherever it resides, are far better equipped to deliver trusted, scalable AI. Notably, every respondent in the report indicated their organization is willing to adapt existing frameworks to support true data readiness.

As enterprises confront the limits of the AI readiness illusion, the path forward is clear: unlocking AI’s full value will require more than ambition; it will demand genuine data readiness. Those that close this gap will be best positioned to drive lasting impact and lead the next era of intelligent business.

As the Middle East accelerates its push toward becoming a digital economy, global consumer electronics brands are being forced to rethink their role beyond simply selling devices. For Hisense, that shift is already underway.

From building connected living ecosystems to strengthening regional manufacturing and R&D, the company is positioning itself not just as a technology provider, but as a long-term partner in the region’s transformation.

In this conversation, Jason Ou, President of Hisense Middle East, Africa and India, outlines how localisation, supply chain investments, and a sharper focus on consumer relevance are shaping the company’s next phase of growth in the region—and why the Middle East is emerging as more than just a consumption market.

The region is increasingly positioning itself as a hub for digital economies. How can consumer electronics brands contribute to this broader transformation beyond simply selling devices?

Consumer electronics brands today play a much bigger role than just providing devices. Our real impact comes from shaping how people live in an increasingly digital world. At Hisense, we focus on anticipating consumer shifts and building our innovation around the needs of modern, connected lifestyles. It’s not only about technology, but about how that technology integrates seamlessly into everyday life.

We see this clearly through connected living. A TV today is no longer just a screen, it becomes part of a wider ecosystem, connecting with appliances, enabling intuitive control, and helping consumers manage comfort, energy, and daily routines more efficiently. At the same time, localization is key. Through regional R&D, partnerships, and a stronger presence on the ground, we ensure our innovation is relevant to local lifestyles and market realities. Ultimately, our role is to translate innovation into meaningful, practical value, supporting the region’s digital transformation in a way that is tangible for both consumers and communities.

Technology companies often struggle between being engineering-led and market-led. How does Hisense maintain that balance internally?

For us, it is not a question of choosing between engineering-led or market-led. The strongest companies are built on both, working hand in hand. At Hisense, we combine strong engineering capabilities with a deep understanding of consumer needs and local markets. Our innovation is driven by technology, but always shaped by how people actually live, interact, and use our products. We focus on one simple principle: every innovation must translate into a better user experience. That is where engineering excellence meets real market relevance, allowing us to stay both forward-looking and grounded in consumer value.

You have led Hisense’s expansion in the Middle East through a period of rapid technological change. What leadership principles have helped you balance global innovation with local market realities in this region?

The starting point has always been staying true to Hisense’s vision and values. That gives us a clear direction, especially during periods of rapid change. The second element is people and partnerships. Building the right team on the ground, and working with the right partners, has been essential to understanding the region and executing effectively across markets.

Third is localization with discipline. While we benefit from strong global innovation, success in this region comes from adapting that innovation to local lifestyles, climate, and consumer expectations in a consistent and structured way. And finally, long-term commitment. We have approached the Middle East as a strategic growth market, continuing to invest in technology, operations, and relationships. That long-term view allows us to balance global ambition with local relevance and build sustainable growth over time.

As most global supply chains and manufacturing ecosystems for consumer electronics remain concentrated outside the Middle East, what role do you see the region playing in the future production and innovation landscape of this industry?

I believe the region will play a much bigger role over time, especially as a center for localization, strategic manufacturing, regional distribution, and application-led innovation. We are already seeing that evolve. Hisense has been strengthening its regional manufacturing footprint, including operations in Algeria and Egypt, alongside localized R&D in Dubai. Our recent export milestone from Algeria into Egypt and Tunisia shows that the region is not only a consumption market, but increasingly part of a broader industrial and supply-chain ecosystem.

Going forward, I see the Middle East and wider MENA region becoming more important in three areas: as a faster response hub for regional supply and customization; as a testing ground for technologies suited to local environmental and lifestyle conditions; and as a bridge between global innovation and emerging-market demand. The opportunity is not just to manufacture more, but to shape products and solutions that are more relevant to this part of the world.

If we fast forward ten years, what will the concept of “home entertainment” look like compared to today?

We are currently witnessing a significant wave of innovation, particularly driven by AI capabilities. I believe this will continue to evolve, becoming smarter, more intuitive, and more seamlessly integrated into everyday life. Home entertainment will not only improve in terms of quality, with better visuals, sound, and performance, but it will also become more personalized and adaptive to each user.

At the same time, we will see more robotic and automated technologies becoming part of the home, supporting everyday tasks and enhancing convenience, creating a more connected and intelligent living environment. Ultimately, the experience will shift from simply watching content to enjoying a smarter, more immersive, and fully integrated home experience.

Finally, if you had to describe the next chapter of Hisense in the Middle East in one word, what would it be and why?

Reliable. We aim to become the most reliable brand in the region, in line with our longterm vision. This means continuously strengthening our position across technology development and market penetration, while keeping consumer needs at the center of everything we do. At the same time, we will further invest in localized solutions to ensure our innovation remains relevant, practical, and impactful for the region.