Tech Interviews

High-Performing Cybersecurity Mesh Platform to Protect All Enterprise Assets

Published

4 years ago

March 6, 2022

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Fortinet develops and sells cybersecurity solutions, such as physical firewalls, antivirus software, intrusion prevention systems, and endpoint security components. The Integrator engages Alain Penel, Regional Vice President – Middle East at Fortinet to discuss the company’s capacities to help enterprises against cyberattacks.

Speak about Fortinet’s capacities to offer comprehensive protection for enterprises in times of rising cyber attacks

To fight today’s evolving threats, organizations should look into a security platform based on a cybersecurity mesh architecture with security solutions that are designed to work together. A cybersecurity mesh architecture integrates security controls into, and across, widely distributed networks and assets. Defenders will need to plan now by leveraging the power of AI and machine learning (ML) to speed threat prevention, detection, and response. Advanced endpoint technologies like endpoint detection and response (EDR) can help to identify malicious threats based on behavior. Also, zero-trust network access (ZTNA) will be critical for secure application access to extend protections to mobile workers and learners, while Secure SD-WAN is important to protect evolving WAN edges.

Alain Penel, Regional Vice President – ME at Fortinet

Together with the Fortinet Security Fabric, organizations can benefit from an integrated security platform that secures all assets on-premises, in the data center, and in the cloud or at the edge.

What advice do you give to enterprises to secure their network and reduce vulnerabilities?

Today’s threat environment is constantly changing, and from distributed denial-of-service (DDoS) attacks to ransomware, the frequency, volume, and sophistication of cyberattacks show no signs of slowing down. Every organization, from small businesses to the largest enterprises and service providers, in every industry, requires network security to protect critical assets and infrastructure from a rapidly expanding attack surface.

Organizations need to develop a Security-driven Networking strategy that tightly integrates an organization’s network infrastructure and security architecture, enabling the network to scale and change without compromising security operations. This next-generation approach is essential for effectively defending today’s highly dynamic environments – not only by providing consistent enforcement across today’s highly flexible perimeters but by also weaving security deep into the network itself.

SMEs face large-scale cyber threats than large enterprises. How can they defend their physical and cloud networks? What are the solutions Fortinet offers to them in order to protect their digital ecosystem?

SMEs struggle to implement strong, holistic security across their business for a variety of reasons and too often rely on piecemeal security cobbled together with multiple vendors’ point products that do not operate cohesively. Ultimately, this results in inflated costs and stagnating growth, as investing in technology that would help the business be more productive is delayed by security. Cybersecurity for SMEs must therefore be simple, cost-effective, and easy to deploy.

Fortinet’s small and mid-size business security solutions deliver a path to complete protection. Clear ROI is delivered without sacrificing security with tight integration, automation, and visibility across the entire cybersecurity footprint to improve effectiveness, reduce cycles, and scale as the company grows. Cloud-based, centralized management simplifies ongoing operations with business-driven rules and policies so businesses can quickly consume new technology while keeping the business safe from attack.

Give insights into the partner collaboration Fortinet has made globally in the last two years

Fortinet is committed to helping partners be able to meet new and changing customer demands created by the work-from-anywhere models through Fortinet’s Engage Partner Program and enablement tools for partners.

As an example, last year Fortinet introduced new Specializations focused on high growth areas with additions, including “zero trust” access, operational technology, and security operations. Specializations help partners further distinguish their expertise among current and potential customers as trusted partners who have the knowledge, services, and technologies to fulfill customer business needs.

Elaborate on Fortinet’s business strategies in the Middle East?

In the region, we see strong interest in secure SD-WAN, cloud, and OT areas. By transforming their WAN architectures with SD-WAN, organizations can leverage such functions as dynamic path selection, optimized application delivery, and accelerated cloud on-ramp to deliver business-critical applications to the WAN edge – even for the most bandwidth-hungry applications – all while delivering instant ROI benefits. A secure SD-WAN solution goes further as it also includes a full stack of integrated, enterprise-class security features, and centralized management so it can be seamlessly incorporated into the larger corporate security framework. In 2021, we saw many attacks on critical infrastructure. Attacks against OT systems and critical infrastructure can have dire consequences for the lives and safety of both workers and consumers. OT organizations need to deploy cohesive solutions across their converging IT and OT networks. A platform approach is essential for OT organizations since their security considerations must extend beyond the on-premises system. Now they also must cover the operating system, the network infrastructure, and take the increased dependence on enabled Internet of Things (IoT) and Industrial Internet of Things (IIoT) devices into account as well. Cybercriminals certainly aren’t going to let up in 2022. As digital innovation accelerates, organizations are increasingly reliant on secure cloud solutions and infrastructures. Fortinet Adaptive Cloud Security Solutions provide the necessary visibility and control across cloud infrastructures, enabling secure applications and connectivity from the data center to the cloud.

How do you react to the increasing competition in the security solutions market?

Competing in today’s highly dynamic digital marketplace requires tools built around security-driven Networking principles that are designed to adapt to constantly changing requirements. We tightly integrate security with networking and connectivity solutions to ensure that even the most dynamic environments and edges are always protected. By weaving security and networking together, security no longer functions as an overlay.

Enterprises need more than siloed solutions in today’s complex environment. This is why the Fortinet Security Fabric is the answer to their security challenges: it ensures that solutions deployed anywhere, regardless of their form factor or the network they run on, can see each other, share threat intelligence, and coordinate a unified response to threats. It supports our unique security-driven networking approach that blends security, networking, and connectivity into a unified solution. Our advances in AI-based security technology are woven into the Security Fabric, helping ensure that organizations can receive essential, actionable threat intelligence, identify, and investigate unusual behavior, and coordinate a unified response across the entire distributed network to neutralize threats in seconds.

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Tech Interviews

SCALING PRACTICAL AI FOR RETAIL GROWTH IN THE GCC

Published

1 day ago

March 3, 2026

Integrator Web-Editor

Exclusive interview with Mark Turner, President EMEA, Rezolve Ai

What made Shoptalk Luxe Abu Dhabi a priority platform for Rezolve Ai this year?

For Rezolve Ai, Shoptalk Luxe Abu Dhabi brings together the right audience at the right moment. Luxury retailers in the region are no longer exploring ideas, they are making decisions and investing. It is a practical forum to exchange views with brands that are actively shaping their customer engagement and commerce strategies, and to have grounded conversations about what is working in real retail environments. Abu Dhabi also reflects how influential the region has become in global luxury thinking.

How is AI changing the way luxury retailers think about customer engagement today?

Luxury retailers are becoming far more intentional about how and when they engage customers. AI is helping them move away from broad personalisation toward more contextual, timely interactions that respect the brand experience. The focus is on supporting customers at key moments, whether online or in store, and ensuring engagement feels consistent and considered rather than automated or intrusive.

What distinguishes meaningful AI adoption in retail from short-term experimentation?

Retailers that see lasting value from AI are those that embed it into day-to-day operations rather than treating it as a standalone initiative. Meaningful adoption is driven by clear commercial goals, fast implementation, and solutions that work within existing systems and teams. Short-term experimentation tends to stall when it lacks ownership, scale, or a clear link to performance outcomes.

Why is the Middle East, and the UAE in particular, becoming increasingly important for luxury retail innovation?

The Middle East, and the UAE in particular, has created an environment where luxury retail innovation can move quickly. Consumers are digitally confident, infrastructure is strong, and there is a clear push at a national level to adopt advanced technologies. This combination allows retailers to implement and test new models at scale, which is why the region is increasingly influencing global luxury strategies.

Looking ahead, where do you see AI delivering the most value for luxury brands over the next few years?

The greatest value will come from AI that directly supports growth while reinforcing operational discipline. For luxury brands, that means more relevant engagement that improves conversion and loyalty, alongside better forecasting and inventory decisions that protect margins. The priority will be practical use of AI that enhances the customer experience without compromising brand integrity.

Tech Interviews

Sennheiser: Beyond Hardware, Toward Seamless Integration

Published

1 month ago

January 30, 2026

Integrator Web-Admin

Exclusive Interview with Fadi Costantine, Sales Manager – Business Communication, Middle East at Sennheiser

Fadi Costantine, Sales Manager – Business Communication, Middle East at Sennheiser

Sennheiser has leveraged its role in shaping professional audio to build strong hybrid communication products for use across business and education environments. We caught up with Fadi Costantine, Sales Manager – Business Communication, Middle East at Sennheiser, to discuss the brand’s presence at the show, its integrated product ecosystem, and the growing importance of software-driven audio solutions.

What are your most innovative products currently serving the business and education sectors?

Sennheiser operates across several business units, with Business Communication being one of our most important. This unit is entirely dedicated to the installation market, where many of our most dynamic and innovative solutions are positioned.

Professional audio is at the core of Sennheiser’s brand identity. Through our ownership of renowned brands such as Neumann and Merging Technologies, we have established ourselves as a global leader in audio communications. We leverage this expertise to develop advanced meeting and conferencing solutions that enhance business performance.

Crucially, our products are not designed to operate in isolation. They are engineered to work together as a unified ecosystem, enabling seamless communication across devices and platforms. This ecosystem approach allows system integrators and end users to design complete, end-to-end audio solutions tailored to a wide range of applications and project requirements.

Which industry verticals are currently driving demand for these solutions in the region?

While we are active across multiple verticals in the region, we have a clear strategic commitment to deliver innovative, scalable, and future‑ready audio solutions tailored specifically for the needs of higher education and the modern corporate environment.

In corporate environments, our microphone solutions are widely deployed in meeting rooms to support modern collaboration and video conferencing scenarios. In the education sector, our technologies are extensively used in lecture halls and hybrid learning environments, including classrooms and auditoriums designed to accommodate both in-person and remote participants.

A strong example is our ceiling microphone solutions. These are frequently used not only in traditional meeting rooms but also in lecture halls for audio capture, video conferencing, and recording. They are also ideal for voice-lift applications, enabling students to hear the lecturer clearly without the need for wearable microphones. This creates a more natural, seamless teaching experience while minimizing complexity for the user.

Software and integration are critical in these environments. How does Sennheiser support this alongside its hardware solutions?

Workflow optimization has always been central to our product strategy and will remain a key focus going forward.

Introducing a new era in AV Management, at ISE 2026, Sennheiser will officially launch DeviceHub, a secure, cloud-based platform designed for IT and AV managers, as well as system integrators. DeviceHub centralizes device visibility and remote management, streamlining workflows across enterprise, education, and corporate settings.

DeviceHub provides real-time insights, simplified setup, and unified control, supporting organizations in creating better spaces for communication, learning, and teamwork. Following a successful private beta, ISE marks the transition to public availability. Visitors can explore DeviceHub’s capabilities and speak directly with product experts about how it can transform their AV and IT operations.

Tech Interviews

80 Years of Audio Innovation with Sennheiser

Published

1 month ago

January 30, 2026

Integrator Web-Admin

Exclusive Interview with Mig Cardamone, Sales Director, Sennheiser

Mig Cardamone, Sales Director, Sennheiser

In 2025, Sennheiser celebrated 80 years of audio innovation. From shaping the early days of wireless microphones to redefining modern enterprise communication, the Sennheiser brand continues to evolve alongside changing work and collaboration environments.

Over the past five years, Sennheiser has spotlighted its enterprise and hybrid communication solutions, designed to support seamless collaboration across meeting rooms, lecture halls, and professional content environments. We spoke with Mig Cardamone, Sales Director at Sennheiser, about the brand’s presence, its regional focus across the Middle East, East Africa, and Central Asia, and technologies shaping its future.

We’ve seen Sennheiser’s meeting and conferencing solutions increasingly showcased to the ICT community in recent years. How has that engagement worked for the company?

Engaging with the ICT sector has been a strategic focus for us for several years, both directly and primarily through our distribution partners. Our meeting and conferencing solutions are designed to make business better, and regional platforms such as ISE, GITEX and Infocomm have been instrumental in helping us communicate that message.

Together with two of our most important distributors in our region, Venuetech and Avientek, we regularly demonstrate our TeamConnect (TC) family and related enterprise solutions at major trade shows in the Middle East. These events give customers the opportunity to experience our technologies first-hand, and the response from the enterprise and corporate technology communities has been extremely positive.

Our enterprise solutions are purpose-built for hybrid work and collaboration, enabling seamless, natural communication. They draw on decades of Sennheiser audio expertise—experience that has kept us at the forefront of the industry for over 80 years. In 2025, we proudly celebrated Sennheiser’s 80th anniversary, both here in the region and globally. Our business communication portfolio clearly reflects how the brand has evolved while staying true to its core strengths.

Which products have you focussed on in the enterprise sector?

Sennheiser’s current product focus reflects a clear shift toward software‑enabled, fully integrated audio ecosystems designed for modern collaboration and learning environments. Rather than relying solely on hardware‑centric approaches, the company is increasingly investing in intelligent software layers, automation, and interoperability.

Sennheiser highlights three core application scenarios:

Meeting and Collaboration Spaces

Ceiling‑mounted microphones and software‑based audio processing create a touchless, highly scalable solution for modern meeting environments. These systems integrate seamlessly with leading UC platforms and third‑party control systems.

Higher‑Education and Lecture Capture

Ceiling microphones paired with DSP routing and SpeechLine Digital Wireless systems support clear, consistent audio capture for lectures, hybrid classrooms, and campus‑wide communication workflows.

Integrated Solutions

Through partnerships with technology alliances, Sennheiser also incorporates automated transcription and other software‑driven enhancements, reflecting its evolution into a more holistic, integrated solutions provider.

Beyond the UAE, which regions does Sennheiser Middle East cover, and how are you approaching expansion?

Sennheiser Middle East is responsible for a broad and diverse territory that includes the Middle East, East Africa, English-speaking Africa, and Central Asia. Our expansion strategy is built around strong distribution partnerships.

We work closely with partners who offer both wide regional coverage and deep expertise in the verticals we serve. In the ICT space, we specifically look for partners capable of addressing both IT and AV markets, including unified communications and professional AV system integration channels.

After 80 years of innovation, if you had to choose one Sennheiser product that stands out personally, what would it be and why?

Over 80 years, Sennheiser has consistently pushed the boundaries of what’s possible in audio. We introduced one of the first commercially available wireless microphone systems for broadcast, pioneered RF condenser microphones, and created Orpheus—the world’s finest electrostatic headphone. There have been countless milestones along the way.

That said, I’m very much focused on the future. What excites me most today is Spectera. Launched last year, it is the world’s first wideband, bidirectional wireless ecosystem. Spectera fundamentally changes how wireless microphones are used across applications such as broadcast and live sound, and it is entirely software-defined. It represents the next major step in wireless audio innovation.