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Unifonic brings Conversational AI to the UAE at Seamless Middle East 2024

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Unifonic, the leading conversations platform, and SaaS (Software as a Service) provider in the Middle East, showcased its evolution towards conversational artificial intelligence (AI)-powered engagement solutions at Seamless Middle East 2024. During its participation, Unifonic exhibited its customer journey automation suite and underlined its commitment to revolutionising customer engagement through automation.

AI and machine learning technologies are reshaping businesses’ communications with their customers. Amidst this transformation, Unifonic’s suite of software solutions, which was showcased at the event, reflects its dedication to enhancing customer engagement and solidifying its position as a key player in the region’s communication ecosystem.

Driven by a vision to enhance customer relationships and elevate brand experiences, Unifonic introduces innovative solutions such as its AI-powered conversational chatbot, which is being exhibited at Seamless Middle East. This aligns with the visionary goal of ‘We the UAE 2031,’ fostering technological innovation and digital transformation across various industries in the region.

Unifonic enables clients to create omnichannel customer experiences that align with their digital transformation initiatives. By acquiring Sestek in 2022, Unifonic expanded its AI solutions offering, further augmenting its capabilities in AI-powered conversational suites. The company facilitates modern, reliable and efficient business messaging across diverse industries with no-code, automation and orchestration software.

Ahmed Hamdan, CEO and Co-Founder of Unifonic said, “At Unifonic, we are setting new standards in enhancing customer engagement with conversational AI-powered automation in line with ‘We the UAE 2031’ vision. Our aim is to provide safe and quality experiences, adhere to regulations, and build customer trust. Automation enables us to deliver efficient communication at scale while reducing costs and streamlining resources for our partners. Our conversational AI software ensures bespoke and seamless interactions across different channels, thus fostering long-term relationships.”

“Unifonic is at the forefront of the conversational AI revolution in the Middle East, showcasing the potential of AI in transforming customer interactions to be more engaging and responsive. Our latest innovations exhibited at Seamless Middle East 2024 highlight our commitment to helping businesses in the region redefine their communication strategies,” he added.

Unifonic’s adoption of conversational AI for automating customer journeys marks a transformative shift with wide-ranging impacts on businesses. By leveraging platforms including WhatsApp, Unifonic drives superior engagement and enhances performance marketing strategies. With its progressive approach, the company is poised to reshape customer experiences and restructure business communication.

Unifonic’s Conversational Marketing Automation enables businesses to engage in omnichannel conversations, integrate systems, and set triggers and events that lead to meaningful actions. This helps to boost confidence in digital marketing strategies. By performing detailed analysis and optimization, Unifonic provides comprehensive tracking for highly effective performance marketing campaigns on platforms like Instagram and Facebook.

Similarly, the company’s ability to provide Customer Support Automation is transforming customer support through various automation techniques. By providing agents with a comprehensive view of conversations, purchase history, and other important attributes, the company enhances interactions and improves customer satisfaction. This highlights the positive impact of automated support on customer service.

Amid the fast-paced evolution of communication technologies, Unifonic’s customer engagement platform empowers brands to build connections effortlessly and instantly with customers across various channels. It helps companies leverage advanced technologies and a robust integration ecosystem for personalised omnichannel customer journeys.

The company offers unique services that go beyond the usual boundaries, creating a customized communication system that enhances the relationship between brands and customers. Furthermore, Unifonic’s participation in Seamless Middle East 2024, with its focus on Conversational Marketing Automation and Customer Support Automation, underscores its proficiency in advanced customer engagement strategies that rely on strong SaaS integration and state-of-the-art technologies.

Unifonic’s participation in Seamless Middle East 2024, one of the region’s largest events focusing on payments, fintech, retail, and ecommerce innovations, highlights its key role as an innovator and leader in AI-powered communications.

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Cloudera and Muroon Announce Strategic MoU

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In a strategic move to advance enterprise digital enablement and support the technological ambitions of Saudi Vision 2030, Cloudera, the only true hybrid platform for data, analytics, and AI, has agreed to a Memorandum of Understanding (MoU) with MuroonI the technology and digital enablement subsidiary of Tawuniya.

The proposed collaboration aims to evaluate opportunities to help organizations across the region modernize their technology capabilities, accelerate digital transformation, and unlock long-term business value. By leveraging Cloudera’s products and services, the engagement will explore how Cloudera’s hybrid data platforms and AI-driven analytics can help to boost Muroon’s expanding IT and digital enablement objectives.

Under the proposed partnership, Muroon and Cloudera will aim to collaborate on delivering secure data exchange and modern cloud architecture. Integrating Cloudera Anywhere Cloud™ principles, the proposed collaboration will explore ways to deliver a consistent cloud experience, enabling organizations to deploy AI and analytics workloads across private data centers and cloud environments with unified governance and security.

The proposed alliance creates complementary roles for both organizations. Muroon will leverage its delivery capabilities, consulting expertise, implementation services, across the Tawuniya ecosystem and the wider region. Cloudera will look to provide technology leadership, platform expertise, solution architecture, and technical enablement.

Ahmad Shakora, General Vice President of META, Cloudera, said:
“Our proposed collaboration with Muroon represents an important milestone in empowering regional organizations with modern hybrid data and AI architectures. Through Cloudera’s ability to bring AI and analytics to data anywhere it resides, combined with Muroon’s deep digital enablement and implementation capabilities, we aim to accelerate innovation, ensure secure data management, and actively contribute to the digital economy goals of Saudi Vision 2030.”

Faisal Bakhsh, Vice President of Business Development and Services Delivery at Muroon, added:
“As the technology arm of Tawuniya Group, Muroon is dedicated to delivering cutting-edge digital solutions that drive operational efficiency and business growth. Exploring this partnership with Cloudera allows us to harness world-class hybrid data and AI platforms to expand our service capabilities, facilitate secure data exchange, and deliver transformative value to our ecosystem and clients across Saudi Arabia.”

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Kaspersky: scammers ride the iPhone 18 hype with fake deals and stores

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At the start of the two sales waves for the new iPhone 18 models, the buzz has extended far beyond customers and Apple enthusiasts, scammers are also attempting to capitalize on the hype. Kaspersky experts have identified fake websites promoting nonexistent offers designed to deceive users for the new devices. These scam sites have been discovered in multiple languages, including English, Arabic, Portuguese and others.

One of the identified websites offers users the opportunity to “purchase” new devices, complete with technical specifications and a 25% discount. Among the available payment methods, customers are also encouraged to pay in Bitcoin. Its deceptively credible interface is designed to lower the guard of users, prompt them to enter personal information and transfer funds – but in reality, the only thing buyers might receive is financial loss.

Example of a fake website offering to purchase iPhone 18 Pro with Bitcoins

Another fake website invites users to pre-order iPhone 18 Pro devices in a variety of colors, including some that differ from those officially announced by the company at launch, and to select their preferred storage capacity. To make the offer even more enticing, the site claims that customers do not need to pay the full amount upfront and can supposedly settle the remaining balance later. In addition, the “seller” promises a full refund if the purchase is canceled – a claim that should not be trusted.

At the next stage, the fake website requests users’ personal information, including their full name, phone number, email address, city of residence and even their WhatsApp contact details, which may later be used by cybercriminals as part of social engineering schemes. Buyers are then asked to provide their bank card details. Ultimately, every step of the process is designed to extract as much information as possible, which may later be stolen, while victims’ bank accounts may be drained of funds.

“We have seen scam offers emerge around high-profile device launches for years.  Consumer excitement can give cybercriminals an additional advantage and improve their chances of profiting. We strongly advise users to be extremely cautious when choosing where to shop and to make purchases only through official and trusted retailers. Offers that seem too good to be true, as well as product selections that are broader than or differ from those officially announced by the company, should be treated as clear warning signs,” says Olga Altukhova, Senior Web Content Analyst at Kaspersky.

To enjoy new devices without worrying about cyberthreats, Kaspersky advises users to:

Enable multi-factor authentication and monitor accounts: activate 2FA on IDs and financial apps and regularly review statements for unauthorized activity.

Always purchase new products through official and reputable stores to avoid falling victim to fraudulent offers.

Check the authenticity of websites before entering personal data. Double-check URL formats and organizations name spellings.

Secure your payment information. Use dedicated virtual cards or a dedicated payment service for online purchases to avoid exposing your credit card or bank account information.

Use a reliable security solution such as Kaspersky Premium that blocks phishing links. To ensure advanced protection against increasingly complex cyber threats, Kaspersky actively amplifies its consumer solutions with AI-powered scam protection – a unified suite of technologies that combines machine learning-based anti-phishing algorithms, real-time behavior monitoring, accompanied by Data Leak and Identity Theft checkers.

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INTRODUCING ORBITAL – AN AI-POWERED OPERATING SYSTEM FOR MODERN MARKETING

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TEAM LEWIS today announced version one of Orbital (OS1), a secure AI operating system. It is designed for multi-market organizations to connect insight, creativity, messaging and public-facing delivery.

Built by marketers for marketers, Orbital brings together data from across PR, CRM, paid media and web activity. It gives teams a clearer view of the factors shaping reputation, demand and AI visibility — and helps them respond with greater speed and confidence.

Marketing teams have access to more data than ever, but turning that information into action, fast, remains difficult. Fragmented platforms, dispersed teams and growing expectations around measurement have made it harder to see the full picture. Orbital has been developed to help close that gap.

Version one of the platform is structured around three connected areas:

Intelligence
Orbital works with each organization’s own data and context to identify the signals influencing reputation, demand and AI visibility.

Creativity
It helps teams turn insight into high-quality creative work at pace and at scale. It also keeps the judgement and originality that strong marketing needs.

Delivery
Orbital also supports the people representing an organization — from media interviews to keynote presentations and leadership moments — helping them communicate clearly and confidently.

Rather than replacing existing marketing infrastructure, Orbital is designed to work alongside it, through API integrations. Client data remains isolated within secure, enterprise-grade environments, supporting the governance and residency requirements expected by regulated industries.

Fairil Yeo, EVP of AI & Growth at TEAM LEWIS, said:

“The advantage increasingly lies with organizations that can act quickly on what they already know. Orbital is designed to shorten the distance between insight and action — helping marketing and communications teams work more effectively across markets, channels and teams.”

Yvonne van Bokhoven, Chief Operating Officer at TEAM LEWIS, added:

“Technology can connect information, but it cannot replace judgement. Orbital gives our specialists a clearer view of what matters, more quickly. The decisions — and the responsibility for making them well — remain human.”

Orbital is now available as part of TEAM LEWIS’s global offering. Its first release, Orbital OS1, establishes the foundation for an ongoing development programme, with further capabilities planned for future releases.

At a glance

  • One connected system for marketing intelligence, creativity and delivery
  • Uses data from PR, CRM, paid media and web activity
  • Designed for complex, regulated and multi-market organizations
  • Secure, enterprise-grade client environments
  • Designed to complement existing marketing infrastructure
  • Combines AI capabilities with specialist human judgement
  • Orbital OS1 is the first release in a continuing platform roadmap

For further information, visit teamlewis.com/orbital.

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