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Unifonic brings Conversational AI to the UAE at Seamless Middle East 2024

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Unifonic, the leading conversations platform, and SaaS (Software as a Service) provider in the Middle East, showcased its evolution towards conversational artificial intelligence (AI)-powered engagement solutions at Seamless Middle East 2024. During its participation, Unifonic exhibited its customer journey automation suite and underlined its commitment to revolutionising customer engagement through automation.

AI and machine learning technologies are reshaping businesses’ communications with their customers. Amidst this transformation, Unifonic’s suite of software solutions, which was showcased at the event, reflects its dedication to enhancing customer engagement and solidifying its position as a key player in the region’s communication ecosystem.

Driven by a vision to enhance customer relationships and elevate brand experiences, Unifonic introduces innovative solutions such as its AI-powered conversational chatbot, which is being exhibited at Seamless Middle East. This aligns with the visionary goal of ‘We the UAE 2031,’ fostering technological innovation and digital transformation across various industries in the region.

Unifonic enables clients to create omnichannel customer experiences that align with their digital transformation initiatives. By acquiring Sestek in 2022, Unifonic expanded its AI solutions offering, further augmenting its capabilities in AI-powered conversational suites. The company facilitates modern, reliable and efficient business messaging across diverse industries with no-code, automation and orchestration software.

Ahmed Hamdan, CEO and Co-Founder of Unifonic said, “At Unifonic, we are setting new standards in enhancing customer engagement with conversational AI-powered automation in line with ‘We the UAE 2031’ vision. Our aim is to provide safe and quality experiences, adhere to regulations, and build customer trust. Automation enables us to deliver efficient communication at scale while reducing costs and streamlining resources for our partners. Our conversational AI software ensures bespoke and seamless interactions across different channels, thus fostering long-term relationships.”

“Unifonic is at the forefront of the conversational AI revolution in the Middle East, showcasing the potential of AI in transforming customer interactions to be more engaging and responsive. Our latest innovations exhibited at Seamless Middle East 2024 highlight our commitment to helping businesses in the region redefine their communication strategies,” he added.

Unifonic’s adoption of conversational AI for automating customer journeys marks a transformative shift with wide-ranging impacts on businesses. By leveraging platforms including WhatsApp, Unifonic drives superior engagement and enhances performance marketing strategies. With its progressive approach, the company is poised to reshape customer experiences and restructure business communication.

Unifonic’s Conversational Marketing Automation enables businesses to engage in omnichannel conversations, integrate systems, and set triggers and events that lead to meaningful actions. This helps to boost confidence in digital marketing strategies. By performing detailed analysis and optimization, Unifonic provides comprehensive tracking for highly effective performance marketing campaigns on platforms like Instagram and Facebook.

Similarly, the company’s ability to provide Customer Support Automation is transforming customer support through various automation techniques. By providing agents with a comprehensive view of conversations, purchase history, and other important attributes, the company enhances interactions and improves customer satisfaction. This highlights the positive impact of automated support on customer service.

Amid the fast-paced evolution of communication technologies, Unifonic’s customer engagement platform empowers brands to build connections effortlessly and instantly with customers across various channels. It helps companies leverage advanced technologies and a robust integration ecosystem for personalised omnichannel customer journeys.

The company offers unique services that go beyond the usual boundaries, creating a customized communication system that enhances the relationship between brands and customers. Furthermore, Unifonic’s participation in Seamless Middle East 2024, with its focus on Conversational Marketing Automation and Customer Support Automation, underscores its proficiency in advanced customer engagement strategies that rely on strong SaaS integration and state-of-the-art technologies.

Unifonic’s participation in Seamless Middle East 2024, one of the region’s largest events focusing on payments, fintech, retail, and ecommerce innovations, highlights its key role as an innovator and leader in AI-powered communications.

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ACRONIS LAUNCHES GENAI PROTECTION, ENABLING MSPS TO SECURE AND GOVERN AI USAGE

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Acronis, a global leader in cyber protection, has announced the launch of Acronis GenAI Protection, a monitoring and security solution that enables managed service providers (MSPs) to control generative AI usage across client environments, preventing sensitive data exposure and protecting against malicious prompt manipulation. Acronis GenAI Protection represents the initial phase of Acronis Cyber Workspace, with additional capabilities planned for release to deliver a protected AI workspace, natively integrated into the Acronis platform.

As organizations rapidly adopt generative AI tools, businesses face growing risks related to data leakage, shadow AI usage, and malicious prompt manipulation. Many consumer-grade AI tools lack enterprise visibility, while enterprise solutions are not designed to be delivered and managed through MSPs. Acronis GenAI Protection addresses this gap by providing partners with a purpose-built solution to monitor and secure generative AI usage across SMB environments.

AI Monitoring and Security Delivered Through MSPs

Acronis GenAI Protection is designed to be provisioned, managed, and monetized by MSPs. Through a centralized console integrated into the Acronis platform, service providers can monitor AI usage across customer environments, including policy enforcement, reporting, and risk mitigation, while protecting generative AI interactions alongside data, applications, and endpoints.

“Generative AI adoption is accelerating, but it introduces new risks that businesses are not fully equipped to manage,” said Gaidar Magdanurov, President at Acronis. “MSPs are uniquely positioned to help businesses adopt AI securely, but until now they haven’t had the right tools to monitor and manage it effectively. GenAI Protection enables MSPs to turn AI security into a managed service, creating new revenue opportunities while protecting their customers from emerging risks.”

Built-In Protection for Generative AI Usage

Acronis GenAI Protection provides visibility and security for AI usage without requiring additional point solutions or enterprise-grade complexity.

Key capabilities include:

  • Shadow AI usage and visibility: Discover and monitor generative AI applications used across client environments to understand adoption and risk exposure.
  • Sensitive data protection for AI interactions: Inspect prompts for sensitive data such as PII or PHI and prevent unauthorized transmission to public or unsanctioned AI tools.
  • Prompt injection and AI abuse prevention: Detect and block malicious prompts designed to manipulate AI behavior or compromise workflows.

“AI is now mainstream for SMBs, with over half using AI tools, led by marketing and sales seeking scale, productivity, and efficiency,” said Matthew Ball, Chief Analyst at Omdia. “While most adoption runs through SaaS, growing use of consumer AI, sanctioned or not, generates new security risks that create new requirements for MSPs to actively manage.”

As AI continues to evolve, Acronis plans to introduce additional AI-powered capabilities to protect, manage, and automate AI services and tools within its broader Cyber Workspace offering. These enhancements are designed to boost productivity and automation, enabling MSPs to streamline day-to-day operations while strengthening data and asset protection.

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Alteryx Launches AI Insights Agent on Google Cloud Marketplace, Bringing Reliable, Repeatable AI Answers into Gemini Enterprise

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Alteryx, Inc., an AI-ready data and analytics company, today announced the launch of the Alteryx AI Insights Agent, now available on Google Cloud Marketplace, bringing governed analytics directly into Gemini Enterprise. As companies increasingly turn to AI to drive decisions, a critical gap has emerged between speed and trust. While generative AI is reshaping how work gets done, most approaches still fall short in enterprise environments where accuracy, governance, and control are essential. AI-generated responses are often inconsistent with business metrics, difficult to validate, and not aligned with how organisations actually operate. Nearly half of leaders cite high-quality, accessible, and well-governed data as the top factor for agentic AI to reach its full potential, underscoring the gap between AI capability and enterprise readiness.

“At the core of enterprise AI is trust,” said Ben Canning, Chief Product Officer at Alteryx. “When it comes to decisions like pricing, operations, or compliance, accuracy isn’t optional. AI doesn’t just need data — it needs to understand how the business actually works. That means applying defined logic, rules, and context that the people closest to the work understand and continuously evolve. With the AI Insights Agent, we’re bringing that logic directly into Gemini Enterprise, so every answer is consistent, explainable, and ready to drive action.” 

The Alteryx AI Insights Agent allows information workers to define governed datasets and business logic within Alteryx One that are executed in response to user queries in Gemini Enterprise. Instead of generating answers from raw or unstructured data, the agent leverages in-place analytics to run predefined workflows directly on data platforms such as BigQuery, ensuring outputs align with business metrics without the need for data movement or manual effort.

With the Alteryx AI Insights Agent, organizations can:

  • Deliver trusted insights at scale: Consistent answers grounded in enterprise data
  • Enable seamless user experience: Information workers to access insights directly within Gemini Enterprise
  • Encode analyst-driven control: With business logic, definitions, and guardrails into every interaction
  • Maintain enterprise governance: Including auditability, predictability, and control across AI-driven decision-making

“Bringing AI Insights Agent to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the agent on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Alteryx can now securely scale and support customers on their digital transformation journeys.”

The Alteryx AI Insights Agent delivers faster, more trusted answers within the tools employees love to use. For business analysts and operations teams, it extends the value of their Alteryx investments into AI-driven experiences for everyday decision-making. For IT and data leaders, it provides a path to accelerate AI adoption without compromising trust.

This release builds on Alteryx’s expanding collaboration with Google Cloud, following the introduction of in-place analytics on BigQuery earlier this year. With the addition of the AI Insights Agent for Gemini Enterprise, Alteryx is extending its platform from governed data and workflows into AI-driven environments, with further innovations—including the new Alteryx One: Google Edition, planned for later this year.

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ASUS LAUNCHES CHROMEBOOK CM32 DETACHABLE FOR RELIABLE MOBILE PRODUCTIVITY

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ASUS has announced the all-new ASUS Chromebook CM32 Detachable, the perfect portable companion for study, work and play, with a versatile 2-in-1 design that allows it to transform seamlessly from a laptop to a tablet. It features a bright and vibrant touchscreen, an Arm®-based processor, a magnetic stylus with wireless charging, front and world-facing cameras, up to 13-hour battery life, fast Wi-Fi 7 connectivity, and outstanding military-strength durability.

“The ASUS Chromebook CM32 Detachable affirms our commitment to offering solutions that adapt to the needs of different sectors as they all continue to shift towards mobile, hybrid environments,” said Tolga Özdil, Regional Commercial Director, Middle East, Turkey & Africa (META) at ASUS. “Its flexible design makes it an ideal productivity companion for users in any environment, and is guaranteed to withstand daily wear and tear.”

Versatile mobility and outstanding durability

ASUS Chromebook CM32 Detachable offers superb versatility with a range of practical accessories. The detachable keyboard allows smooth transition between tablet and laptop modes, making it ideal for learning or productivity. An optional magnetic stand covered with a strong, stain-resistant leatherette material can be set at almost any angle. There’s also an optional magnetic USI 2.0 stylus that charges wirelessly.

Ideal for remote learning or long business days, the ASUS Chromebook CM32 Detachable is engineered with an ample battery that delivers up to 13 hours of use on a single charge. Also, the lightweight design means it’s easy to take it anywhere. The device has been tested to industry-leading US MIL-STD 810H standards, ensuring it’s ready to deliver portable productivity anywhere.

Power for everyday productivity

ASUS Chromebook CM32 Detachable is powered by an Arm®-based MediaTek Kompanio 540 processor and features up to 8GB of LPDDR5X memory and 128GB of storage. Extensive connectivity options further empower on-the-go users, including up to Wi-Fi 7 and Bluetooth® 5.4, along with a USB-C® port, an audio combo jack, and a pogo-pin interface for the detachable keyboard available in White or Dark Grey. There’s also a 5MP front-facing camera and a 5MP world-facing camera.

Upgraded visuals and audio

Users will enjoy exceptional clarity and durability with the device’s stunning 12.1-inch 2.5K high-resolution touchscreen. Its ultrabright 600-nits panel and expansive 87% screen-to-body ratio ensure crisp visuals, while the 120Hz refresh rate delivers smooth motion and reduced blur. The display is protected by Corning® Gorilla® Glass 3 with an anti-fingerprint coating, offering up to four times the scratch resistance of standard aluminosilicate glass. Paired with immersive Dolby Atmos® audio, CM32 provides a premium, engaging, and robust entertainment experience for professionals on the move.

The best of ChromeOS

Available this July, owners of the ASUS Chromebook CM32 Detachable can try Google AI Pro and enjoy access to the best of Gemini and 2TB of cloud storage for 3 months at no cost. Users can boost productivity and creativity with Nano Banana image generation and enjoy access to Veo as well as Gemini in Gmail, Docs, and more. Plus, 2TB of cloud storage provides sufficient space for photos and files, all in one plan. Popular apps for streaming, gaming, creating, and staying organized are all available on Google Play. Users can easily access Netflix, Adobe Lightroom, Zoom, Microsoft 365, and so much more on their Chromebook.

ChromeOS features automatic updates and benefits from built-in virus protection, seamlessly keeping itself safe, secure and always up to date. It is also engineered around the rock-solid security of a personal Google Account, so the user’s private documents, emails, photos and confidential data are kept safe at all times. ASUS Chromebook CM32 Detachable can be purchased with either Chrome Education Upgrade or Chrome Enterprise Upgrade to enable management of the device from the Google Admin console.

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