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Fuse Finance: Simplifying Global Payments in the Middle East

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Fuse Finance, led by George Davis, CEO & Founder, acts as a gateway to the Middle East for global businesses, facilitating payments without needing local entities, licenses, or currencies. Their API enables instant payouts, simplifying market entry and operational efficiency. With the MENA region’s fintech sector booming, Fuse’s unified interface addresses challenges in cross-border transactions by eliminating the need for local teams and ensuring compliance. Unlike other payment companies, Fuse focuses exclusively on the Middle East, integrating local expertise into its product. After launching in the UAE, Fuse plans to expand to Saudi Arabia, Egypt, and Jordan.

Can you explain what Fuse is and how it supports global payments, e-commerce, and platform businesses?

Fuse Finance acts as the gateway to the Middle East for global businesses, helping payment companies, creator economy apps, employers of record and platform businesses to make payments in and around the region without needing to focus on local entities, licenses, and currencies. Clients leverage our API (Application Programming Interface) to make instant payouts into local markets without ever having to open a bank account, set up a company, or hold local currency, allowing us to support use cases that require efficient payments.

Why is there a critical need for a unified interface for global companies entering the MENA market?

The MENA region’s fintech landscape is experiencing a significant boom, with over 800 new fintech companies and startups – with a combined worth of $15.5 billion – entering the market. Many of these will rely heavily on cross-border transactions, however, the MENA region faces challenges in this area due to its varied local currencies, strict regulatory standards and sophisticated payment processing systems. Each of these aspects can be streamlined by our unified interface, which does away with the requirement for distinct local teams, entities, or licenses. For international businesses entering the MENA region, this strategy guarantees effectiveness, compliance, operational simplicity and efficiency, eventually encouraging smooth market entry and greater opportunities for expansion.

How does Fuse differentiate itself from other payment companies operating in the MENA region, and what unique value proposition does it offer to businesses?

Unlike other payment companies in the region, Fuse is built explicitly to enable global businesses to access the Middle East. Most payment companies focus on the local market, enabling local businesses to process payments, and for large global cross border payment companies the Middle East is a small addition to their product set, not a focus. Fuse is different – we take a global approach, allowing us to interface with many types of businesses in a way that simplifies access to the region, whilst having a complete focus on MENA. The Middle East requires a different approach to payments in Western countries but historically accessing local expertise requires heavy investment – with Fuse this expertise is baked into the product from day one. We believe it’s possible to build a big business with a hyperfocus on this region. For Fuse, the Middle East is not just the start of a wider global expansion, it’s the core of our business. As time progresses, we will increase our total addressable market not by focusing on other continents, but by increasing the ways global businesses can fund their accounts and access financial products in MENA. This focus allows us to become the global standard for moving money in the Middle East.

You launched in the UAE earlier this year, where is next for Fuse?

We are very excited about Saudi Arabia. KSA represents a huge opportunity for global businesses – a lot of our energy is devoted to our expansion to the Kingdom – many of our current clients are eager to launch their products in this market. We’ve been quietly working on several countries across the GCC and beyond, we will be launching Egypt and Jordan over the next few weeks

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Financial

ATHAR+ LAUNCHES 2ND HACK4IMPACT HACKATHON IN ABU DHABI

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Athar+, Abu Dhabi’s first purpose-driven hub dedicated to accelerating social impact, operated by the Authority of Social Contribution – Ma’an, has launched the second edition of its HACK4IMPACT hackathon, bringing together changemakers to develop practical solutions that address key social priorities and contribute to positive social impact across Abu Dhabi.

Launched in line with the objectives of the UAE’s Year of Family, this edition of the hackathon focuses on addressing family-related challenges through innovative and community-driven approaches. Taking place from 16-18 June 2026 at Athar+, the three-day programme brings together aspiring entrepreneurs, innovators, professionals, and community members to develop solutions addressing three family-centred priorities: building stronger family foundations, enhancing financial wellbeing for parents, and supporting families caring for aging parents.

Guided through a structured innovation journey, participants will apply design thinking methodologies to explore challenges, validate ideas, develop prototype concepts, and present their solutions to a panel of judges.

High-potential concepts emerging from the hackathon have the opportunity to be considered for further support through Athar+’s incubation ecosystem, enabling participants to continue developing their solutions beyond the event. Through these challenge areas, the initiative aims to advance family wellbeing, strengthen social cohesion, and support the development of solutions that respond to the evolving needs of families in Abu Dhabi.

This initiative aims to strengthen practical innovation skills among participants while identifying high-potential ideas and scalable concepts capable of addressing key social priorities. It also encourages collaboration by bringing together individuals from diverse backgrounds and expertise. The hackathon provides an accessible entry point for youth and first-time innovators to contribute to solving community challenges through entrepreneurship and social innovation, inspiring them to play an active role in shaping impactful and practical solutions.

His Excellency Salem AlShamsi, Executive Director of Social Incubation and Contracting at Ma’an said: “HACK4IMPACT reflects Athar+’s commitment to empowering innovators and aspiring entrepreneurs to develop practical solutions that address real social priorities and enhance quality of life across our communities. By empowering future talent through Athar+, we are strengthening Abu Dhabi’s position as a regional hub for social entrepreneurship while advancing the Authority’s vision of fostering a culture of giving, participation, and measurable social progress.’’

Aligned with the objectives of the UAE’s Year of Family, the initiative also supports broader national efforts to strengthen family wellbeing, social resilience, and community cohesion through collaborative innovation and inclusive engagement.”

Through dedicated workspaces, expert mentorship, professional services, and tailored growth programmes offered by Athar+, participants will be supported in transforming ideas into prototype concepts while gaining access to opportunities within Abu Dhabi’s innovation and entrepreneurship ecosystem.

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QASHIO AND NEXA AI LAB LAUNCH PARTNERSHIP TO AUTOMATE FINANCE WORKFLOWS IN THE UAE

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Qashio, the UAE’s leading spend management platform, has partnered with NEXA AI Lab, the AI division of NEXA, one of MENA’s leading digital growth agencies, to help accelerate AI adoption across finance teams in the UAE through automation and AI-powered financial workflows.

As part of the partnership, Qashio and NEXA AI Lab will work together to support businesses in adopting AI tools that improve spend visibility, streamline manual processes, and make finance operations more efficient. The partnership will also include a free AI audit to help finance teams identify where AI can deliver immediate operational value and support broader adoption across the business. Both companies say the initiative is designed to move businesses from AI awareness to implementation, in line with the UAE’s national AI strategy targeting full public sector AI integration by 2031.

Amit Vyas, CEO of NEXA, comments: “AI delivers value when it is embedded directly into day-to-day workflows, rather than treated as a standalone concept. Finance is one of the clearest areas where this shift is already taking place, with businesses under increasing pressure to improve real-time decision-making. Through our partnership with Qashio, our goal is to help organisations identify where AI can be applied in practical, high-impact ways across financial operations.”

Armin Moradi, CEO of Qashio, said: “A global industry survey shows that 81% of financial institutions expect AI to be embedded in their core operations by 2030, and the UAE is one of the fastest-growing AI markets globally, setting a new baseline for competitiveness across the private sector. Our partnership with NEXA AI Lab is built to help close the gap between AI adoption plans and real execution, enabling enterprises and SMEs in the UAE to compete with the best in the world.”

Qashio has already integrated AI into its own financial workflows through features such as AI-powered receipt capture, which automatically extracts key information, including TRN, vendor names, and transaction data. The technology helps finance teams reduce manual data entry, save more than 4 hours each week, and maintain cleaner, more reliable financial records.

NEXA brings deep expertise in digital transformation and AI implementation across industries. Together, the two companies are focused on making AI accessible and measurable for businesses in the UAE. Both companies are already using tools like ConvoAI to improve access to data and provide instant support outside of working hours. Qashio is already leveraging NEXA AI Lab’s product offering. This reflects a broader shift towards always-on, AI-enabled operations.

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Standard Chartered Supports Pakistan’s First Panda Bond Issuance in Chinese Interbank Market

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Pakistan has successfully completed its inaugural Panda bond issuance in China’s interbank bond market, raising RMB 1.75 billion through a three-year transaction that marks the country’s first direct entry into China’s capital markets.

Standard Chartered (China) Ltd. Co acted as the only foreign bank serving as joint lead underwriter and joint book runner for the transaction, supporting Pakistan in broadening its international financing channels while strengthening financial connectivity between regional capital markets.

The issuance received strong support from multilateral development institutions, including the Asian Infrastructure Investment Bank (AIIB) and the Asian Development Bank (ADB), which together guaranteed 95 per cent of the bond’s principal and interest payments. The structure helped attract significant demand from Chinese banks, securities houses, and international financial institutions.

The transaction was reportedly more than five times oversubscribed, allowing Pakistan to price the bond at 2.50 per cent, the tightest end of the indicated pricing range.

Salman Ansari, Global Head, Capital Markets, Standard Chartered, described the issuance as a strategically important transaction that expands Pakistan’s access to global liquidity pools while demonstrating the growing relevance of regional capital markets within the international funding landscape.

The transaction also reflects the broader evolution of the Renminbi within global financial markets, as China continues expanding the role of its currency beyond trade settlement into cross-border financing and sovereign funding structures.

Jerry Zhang, Global Head of Banks & Broker Dealers and Head of Coverage, Greater China and North Asia at Standard Chartered, said the transaction highlighted the bank’s role in connecting international issuers with China’s domestic capital markets while also reflecting the continued internationalisation of the Renminbi.

The Panda bond market has increasingly attracted a wider range of sovereign, supranational, and institutional issuers in recent years as regional economies explore diversified funding channels and deeper access to Chinese liquidity pools.

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