Tech News
Securing the Digital Frontier: Rubrik’s Vision for Middle East Cybersecurity

Exclusive Interview with Robert Standing, Regional Vice President, Middle East, Africa & Eastern Europe at Rubrik
Q. With AI being a central theme at GITEX 2024, how does Rubrik integrate AI capabilities into its Security Cloud to enhance data protection and threat detection?
At Rubrik, we’ve recognized that AI is not just a buzzword but a powerful tool for enhancing data protection and cyber resilience. Our Rubrik Security Cloud leverages AI to provide advanced threat detection and data recovery solutions. Specifically, our machine learning algorithms analyze backup snapshots for abnormalities, which helps us detect unusual activity and potential threats before they become serious incidents. We recently introduced Ruby, our generative AI companion for Rubrik Security Cloud, which is designed to accelerate cyber detection, recovery, and resilience.
Traditionally, IT or security operations professionals spend countless hours and much back-and-forth with internal teams to complete these investigations. Ruby aims to streamline this process with a guided and conversational workflow, significantly reducing the time needed to resolve issues. Leveraging Microsoft’s Azure OpenAI and our machine learning-based Data Threat Engine, Ruby assists users in detecting, investigating, and remediating cyber incidents more quickly and effectively. This capability is crucial in today’s environment, where AI-powered attack tools such as FraudGPT and WormGPT are emerging within the cybercrime underground, potentially resulting in more advanced ransomware attacks.
By providing comprehensive AI-driven cybersecurity solutions, we enhance organizational resilience while simultaneously contributing to the broader AI economy.

Q. With the rapid adoption of cloud solutions in the Middle East, how does Rubrik ensure seamless data protection across hybrid and multi-cloud environments?
The adoption of cloud solutions in the Middle East is on the rise, and it’s important for organizations to have strong protection across hybrid and multi-cloud environments. Rubrik has been leading the way in providing seamless data protection, no matter the infrastructure. Our platform is designed with flexibility in mind, supporting SaaS, cloud-native, and on-premise deployments, making cloud a top priority.
At Rubrik, we’re committed to enhancing the protection and recovery of sensitive information through our cloud architecture and AI-powered solutions, especially as cyber threats continue to evolve. Our machine learning algorithms constantly analyze backup snapshots for any unusual activity, helping us spot potential threats before they grow into serious issues. We also utilize AI to enable quick recovery from attacks, so organizations can easily search for specific data points and restore them efficiently.
This integrated approach empowers businesses to safeguard their data across different environments without sacrificing control or security. By ensuring comprehensive data protection, we assist enterprises in staying resilient while they embrace their cloud transformation journeys. This is especially vital in the Middle East, where countries like the UAE and Saudi Arabia, are showing a strong commitment to cloud, AI technology, and digital transformation.
Q. What are Rubrik’s strategic priorities for the MENA region, and how do you see the cybersecurity landscape evolving in the coming years?
In the MENA region, our strategic priority is to enhance data security while empowering enterprises to build resilience against evolving cyber threats. As countries in the region are rapidly embracing digital transformation, we recognize that this growth also brings increased cyber risks. Our focus is on delivering AI-powered cybersecurity tools that effectively combat threats such as ransomware and data breaches. We anticipate that as more organizations in the region adopt cloud technologies, the demand for robust, AI-driven solutions will surge. Our commitment to the region includes investing in local talent and partnerships to tailor our offerings to the unique challenges faced by businesses in this market. We aim to be a long-term partner in their journey toward enhanced security and operational resilience.
Q. What insights can you share about the current cybersecurity landscape based on your observations at GITEX, particularly regarding emerging threats and trends?
GITEX 2024 has highlighted a significant shift in the cybersecurity landscape, particularly with AI’s dual role in facilitating attacks and enhancing defenses. The increase of AI-driven cybercrime tools enables cybercriminals to execute increasingly sophisticated attacks, which presents a major challenge for security teams. At the same time, we’ve observed that organizations are prioritizing resilience alongside traditional security measures. This means not only focusing on preventing attacks but also ensuring they can recover quickly when incidents occur. At Rubrik, our solutions are designed to support this shift by emphasizing rapid detection and recovery capabilities, allowing businesses to minimize downtime and maintain continuity even amid cyber threats.
Q. GITEX emphasizes smart cities and digital infrastructure. How is Rubrik aligning its solutions to meet the secure and scalable data demands of these initiatives?
As smart cities continue to grow, especially in the Middle East, they’re generating a massive amount of data that needs to be both secure and easily accessible. There is great opportunity in how our solutions can support these initiatives.
We focus on zero trust principles to secure all types of data—whether it’s from enterprise systems, cloud applications, or SaaS platforms. This means we can help government agencies and smart city developers ensure that their data remains protected from cyber threats.
One of the key benefits we offer is our ability to safeguard sensitive government data. We provide air-gapped, immutable backups which helps ensure recovery from ransomware and other malicious attacks. This way, cities can maintain their operations even in the face of cyber challenges. We also understand that speed is critical when it comes to recovery. Our platform continuously monitors for emerging threats, allowing us to quickly identify and address potential issues before they escalate. If something does happen, our solutions enable rapid restoration of affected applications or files, helping cities get back on track without missing a beat.
For example, the City of Las Vegas uses our technology to protect their smart city data while automating their IT operations. This not only enhances their efficiency but also improves the services they provide to citizens.
Overall, we’re committed to supporting the growth of smart cities by providing secure, scalable solutions that meet the highest standards of data protection. It’s all about ensuring these initiatives can thrive while keeping their data safe and accessible.
Tech News
Intelyse officially launches in the UAE – Integrated Intelligence and Risk Solutions for Families, Businesses, and Advisors

Intelyse specializing in intelligence-led risk solutions, has officially launched its operations in the United Arab Emirates. Headquartered in Dubai, Intelyse delivers discreet, integrated solutions that protect physical, financial, digital, and reputational interests.
As one of the safest countries in the world, admired for its security, stability, and forward-looking vision, the UAE has attracted entrepreneurs, investors, prominent dignitaries and family offices from across the globe. With this success comes new exposure to risks originating outside of the country, from international cybercrime and online fraud to reputational challenges linked to global markets. Intelyse exists to help families, businesses, and trusted advisors to mitigate these risks with confidence.
“Our clients want reassurance that their interests and opportunities are protected from every angle. The rise of sophisticated cyberattacks, financial fraud schemes, and reputational risks from beyond the UAE’s borders underscores the need for a broader approach. We provide intelligence, context, and data so leaders can make clear decisions about their businesses and investments,” said Rafal Hyps, Chief Executive Offer, at Intelyse.
Intelyse operates from a Dubai-based 24/7 Global Security Operations Centre (GSOC), providing continuous monitoring and assessment of emerging risks worldwide. By combining intelligence, cyber and physical security, and risk advisory under one framework, Intelyse gives clients a single, clear and tailored view of potential vulnerabilities, and the strategies to manage them.
“Open-source intelligence and advanced analytics, including AI-driven methodologies, are now essential to understanding risk in real time. At Intelyse, we integrate human expertise with AI tools to connect patterns across jurisdictions, detect vulnerabilities earlier, and provide clients with the foresight they need to stay ahead of threats, and above all, make informed decisions” added Rafal Hyps.
Intelyse Services include:
- Open-Source Intelligence (OSINT): Collecting and analyzing publicly available data to uncover threats, reputational risks, and hidden insights across jurisdictions.
- Intelligence: Vetting potential business partners, senior executives, and investment opportunities; asset tracing; global fraud inquiries and investigations outside of the UAE; competitive intelligence and due diligence.
- Specialist Security Solutions: Blockchain forensics, anti-surveillance (bug) sweeps, and secure communications.
- Strategic Risk Advisory: Geopolitical and reputational risk assessments, intelligence reports, digital footprint analyses, and support with crisis planning and dispute resolution.
- Security & Protection: Tailored protective frameworks for family offices and UHNWIs, executive protection, residential and asset security, and global travel risk management.
Intelyse also partners with advisors including:
- Law Firms: Providing intelligence to strengthen cases and safeguard clients.
- Wealth Managers and Investment Firms: Delivering data-driven insights to prevent fraud and scams.
- Human Resource Departments: Supporting senior-level hiring through discreet background checks and reputational assessments.
By providing verified intelligence and actionable reporting, Intelyse helps decision-makers reduce risk, build clarity, and move forward with confidence.
Intelyse reinforces its commitment to empowering clients with clarity, discretion, and actionable intelligence. By blending international reach with deep local presence, Intelyse provides an added layer of trust and assurance.
Intelyse’s goal is simple: to safeguard what matters most so that clients can focus on growth, opportunity, and peace of mind in one of the world’s safest and most dynamic markets.
Tech News
Synology Redefines Enterprise Cyber Resilience with New Lineups in the UAE Solution Day

Synology today held Solution Day 2025 – with 200 attendees, and unveiled its resilience enterprise solutions, and shared findings from its regional enterprise survey, providing strategies for businesses to strengthen their cyber resilience.
“Enterprises in the UAE are increasingly adopting hybrid cloud strategies to gain flexibility and drive innovation,” said Antoine Yang, Regional Sales Manager at Synology. “While hybrid approaches offer clear advantages, securely and efficiently managing multiple environments remains a challenge. This makes it crucial for businesses to implement strategies that balance security, performance, and cost efficiency, ensuring true cyber resiliency.”
Synology 2025 Enterprise Survey Reveals UAE’s Critical Gaps in Cyber Resilience
Amid increasing IT complexity, the Synology 2025 Enterprise Survey reveals that many organizations in the MEA region remain vulnerable to cyber risks:
- Fewer than 18% of enterprises are confident in addressing rising cyber threats, while 32% experienced data loss or security incidents in the past year.
- 70.84% of IT leaders prioritize security in IT infrastructure, underscoring the demand for trusted solutions.
- 63.55% of businesses cite data protection and disaster recovery as the main drivers of data growth in the coming year — highlighting the importance of scalable storage for business continuity.
- Despite awareness of the need for resilience, 63.52% of IT leaders struggle with cost challenges in maintaining continuity.
These findings underscore the urgent need for comprehensive cyber resilience strategies that safeguard data, maintain continuity, and simplify IT management.
Scalable, High-Performance Storage for Business Continuity
At the event, Synology showcases its enterprise storage solutions, including the high-performance PAS Series with active-active dual controllers and end-to-end NVMe technology, designed to deliver performance meeting high availability. The GS Series scale-out system is also featured, supporting PB-level capacity across multiple nodes for growing enterprise needs.
Centralized Data Protection Enhancing Cyber Resilience
With the recent release of DP7200 and APM1.1, Synology showcases new ActiveProtect updates that deliver expanded workload support, strengthened cyber resilience, and simplified compliance. The updates enhance core features such as immutability and air-gap technologies, including Write Once, Read Many (WORM) to prevent unauthorized deletions and network isolation for secure access. Together, these capabilities support a robust 3-2-1-1-0 backup strategy with offsite backups and immutable copies, helping organizations safeguard critical data and maintain business continuity.
Boosting Business Productivity Securely with Sovereign AI
Digital transformation is vital for organizational sustainability. Beyond Synology Office Suite with real-time collaboration tools, Synology introduces a unified communication platform with integrated messaging and video conferencing, and showcase AI-driven productivity tools for document management, all controlled through the Synology AI Console. Businesses can enhance these tools with on-premises AI server integration and custom AI agents to optimize workflows.
“In markets like the UAE, where control, cost efficiency, and scalability are paramount, our approach ensures that data stays local, protected, and easy to manage — while giving enterprises the flexibility to grow with confidence,” said Antoine Yang.
Synology at a glance
Staying at the forefront of data management, Synology innovates and adapts to ever-evolving technologies, and continues bringing new possibilities to the table, including but not limited to solutions for data storage and backup, file collaboration, video management, and network infrastructure – all designed with one goal in mind – presenting a centralized platform to simplify IT administration while driving digital transformation for businesses worldwide.
Tech News
Global Tech Leaders Unite to Propel Emerging Future-Critical Sectors at GITEX GLOBAL 2025

With capabilities of AI advancing every year, its potential to address challenges once thought unsolvable is rapidly expanding, from the possibility of curing genetic diseases to transforming urban mobility or enabling green data centres. With the global AI market set to reach $4.8 trillion by 2033 (UNCTAD), the race to deploy AI for critical sectors has never been more urgent. Against this backdrop, GITEX GLOBAL 2025 convenes as the world’s largest tech and AI event, with this year’s edition highlighting significant developments in biotech, physical AI, quantum computing, semiconductors, and data centres.
From 13-17 October at Dubai World Trade Centre, the show unites over 6,800 tech enterprises and 2,000 startups, with participation from 180 countries, bringing together the companies leading the world’s most ambitious AI infrastructure expansion. Global tech enterprises including Alibaba Cloud, AMD, AWS, Dell, e&, G42, Google, HPE, Huawei, IBM, Microsoft, Oracle, Salesforce, Siemens, and Snowflake anchor the showcase, with new incoming innovations from Cerebras, Datadog, Mitsubishi, Qualcomm, Rital, ServiceNow, Tata Electronics, Telecom Italia, and Tenstorrent.
Running in parallel is GITEX’s startup showcase, Expand North Star, from 12-15 October at Dubai Harbour, hosted by the Dubai Chamber of Digital Economy. Celebrating its 10th edition, the show connects 2,000 of the world’s most promising startups, with the highest percentage of growth & late-stage startups anywhere, with over 1,200 investors managing US$1.1 trillion assets.
Trixie LohMirmand, EVP of DWTC, the organiser of GITEX globally, shared, “Future-critical sectors including data centres, biotech, quantum, and robotics are where AI ingenuity is converging with humanity’s most pressing challenges. GITEX GLOBAL 2025 gives new impetus to these transformative technologies, while continuing to being the harbinger of innovation-led progress across industries and global economies.”
Record Participation from Fast-Emerging Tech Economies – Brazil, Serbia, Chile
The show marks a record year for international participation, with Brazil joining as Country Partner with its largest-ever tech delegation, alongside the Serbian Chamber of Commerce and Industry and Tech Destination Pakistan as key partners. New pavilions debut from Canada, Chile, Ecuador, Spain, and Türkiye, in addition to expanded representation from Europe, Central Asia, LATAM, Africa, and the Levant.
Tatiana Riera, COO, ApexBrasil, shared: “ApexBrasil is excited to be at GITEX GLOBAL and Expand North Star with over 50 incredible startups and innovation hubs. It’s a great opportunity to show how Brazil is driving innovation and creating tech solutions for global challenges.”
Marko Čadež, President, Serbian Chamber of Commerce and Industry, added: “In the age of ubiquitous AI solutions, Serbian startups at this year’s edition demonstrate practical examples of AI applications across diverse fields: from well-being and energy to sentiment diagnostics on social media, showcasing the full depth and breadth of Serbian tech.”
Super Data Centres – The AI Factories of the Future
With global data centre investments set to exceed $500 billion in 2025 (BofA Research), GITEX GLOBAL welcomes one of the biggest global investors in this sector, O’Leary Ventures, building the world’s largest AI data centre industrial park in Canada. Paul Palandjian, CEO & Co-General Partner, O’Leary Ventures, commented: “The UAE has become the crossroads and a world leader in the development of technology and AI. No other place has the leadership vision, resources and commitment to attract a world-class cohort across every industry.”
Adding a regional perspective, Hassan Alnaqbi, CEO of Khazna, MENA’s largest hyperscale data centre provider and a G42 company, leads the discussions on whether infrastructure, energy and policy can scale fast enough to keep pace with giga AI factories.
GITEX Digi Health & Biotech – The Next Frontiers of Medicine
Breakthroughs in gene editing, mRNA vaccines and AI-led drug discoveries are driving biotech spending towards $1.7 trillion in 2025 – setting the backdrop for the fastest AI deployment in this sector. At GITEX GLOBAL, Trevor Martin, CEO of Mammoth Biosciences, presents how CRISPR, their Nobel winning gene-editing technology, is using AI to potentially cure genetic diseases.
Matt Angle, CEO of Paradromics, the company behind the world’s first successful computer-brain implant, dives into decoding thought with AI and neurotech. Adding to this momentum, South Korean startup HurayPositive unveils AI-powered SaaS to deliver precision medicine for one million patients with chronic conditions.
Physical AI in Motion
At GITEX GLOBAL, Tensor unveils the world’s first personal robocar – globally applauded as “agentic AI on wheels”. Whilst K2 introduces new humanoids and a concept vehicle designed to extend robotics into industrial environments. With the robotics AI market projected to quadruple to $94 billion by 2031, these innovations illustrate how Physical AI is becoming an essential pillar of industry productivity and business edge.
GITEX Quantum Expo (GQX) – Advancing Quantum Readiness
On the show floor, IBM unveils Quantum System Two, a major step towards large-scale fault-tolerant systems capable of solving computing scale challenges. Shukri Eid, VP and General Manager of IBM Gulf, Levant, and Pakistan, shared “GITEX GLOBAL is a global stage, but more importantly, it is a platform for action. It brings together the ecosystems that matter: policymakers, business leaders, and innovators driving AI forward.”
Prof. Mark Thompson, Co-Founder of PsiQuantum, a $6 billion unicorn, outlines the path towards quantum sovereignty. Among the headline exhibitors is also IONQ, the world’s first public pure-play quantum computing company trading at the New York Stock Exchange.
Ai Semicon – The Chips Behind Sovereign AI
Global leader in high-performance processors, AMD presents its Instinct™ GPUs and EPYC™ CPUs, built to handle the most demanding AI workloads and energy-efficient data centre deployments. Jim Keller, CEO of Tenstorrent, the $2.6bn AI chipmaker on the Forbes AI50 List, expands on this theme with his talk on “Taking Control of Your Sovereign AI Future,” as semiconductors become a geopolitical lever.
Startups, Scaleups & Unicorns Lead in AI Supercomputing
Expand North Star features more than 40 unicorns this year, reinforcing the UAE’s position as a hub for global scale-ups. Among them, Cerebras presents the world’s largest AI supercomputer (built in partnership with G42), Fluidstack unveils the world’s first 1GW decarbonised AI supercomputer, and Xpanceo introduces five prototypes of AI-powered smart contact lenses -advancing AR, healthcare, and consumer hardware simultaneously.
For more information, visit: www.gitex.com.
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