Tech News
Securing the Digital Frontier: Rubrik’s Vision for Middle East Cybersecurity
Exclusive Interview with Robert Standing, Regional Vice President, Middle East, Africa & Eastern Europe at Rubrik
Q. With AI being a central theme at GITEX 2024, how does Rubrik integrate AI capabilities into its Security Cloud to enhance data protection and threat detection?
At Rubrik, we’ve recognized that AI is not just a buzzword but a powerful tool for enhancing data protection and cyber resilience. Our Rubrik Security Cloud leverages AI to provide advanced threat detection and data recovery solutions. Specifically, our machine learning algorithms analyze backup snapshots for abnormalities, which helps us detect unusual activity and potential threats before they become serious incidents. We recently introduced Ruby, our generative AI companion for Rubrik Security Cloud, which is designed to accelerate cyber detection, recovery, and resilience.
Traditionally, IT or security operations professionals spend countless hours and much back-and-forth with internal teams to complete these investigations. Ruby aims to streamline this process with a guided and conversational workflow, significantly reducing the time needed to resolve issues. Leveraging Microsoft’s Azure OpenAI and our machine learning-based Data Threat Engine, Ruby assists users in detecting, investigating, and remediating cyber incidents more quickly and effectively. This capability is crucial in today’s environment, where AI-powered attack tools such as FraudGPT and WormGPT are emerging within the cybercrime underground, potentially resulting in more advanced ransomware attacks.
By providing comprehensive AI-driven cybersecurity solutions, we enhance organizational resilience while simultaneously contributing to the broader AI economy.

Q. With the rapid adoption of cloud solutions in the Middle East, how does Rubrik ensure seamless data protection across hybrid and multi-cloud environments?
The adoption of cloud solutions in the Middle East is on the rise, and it’s important for organizations to have strong protection across hybrid and multi-cloud environments. Rubrik has been leading the way in providing seamless data protection, no matter the infrastructure. Our platform is designed with flexibility in mind, supporting SaaS, cloud-native, and on-premise deployments, making cloud a top priority.
At Rubrik, we’re committed to enhancing the protection and recovery of sensitive information through our cloud architecture and AI-powered solutions, especially as cyber threats continue to evolve. Our machine learning algorithms constantly analyze backup snapshots for any unusual activity, helping us spot potential threats before they grow into serious issues. We also utilize AI to enable quick recovery from attacks, so organizations can easily search for specific data points and restore them efficiently.
This integrated approach empowers businesses to safeguard their data across different environments without sacrificing control or security. By ensuring comprehensive data protection, we assist enterprises in staying resilient while they embrace their cloud transformation journeys. This is especially vital in the Middle East, where countries like the UAE and Saudi Arabia, are showing a strong commitment to cloud, AI technology, and digital transformation.
Q. What are Rubrik’s strategic priorities for the MENA region, and how do you see the cybersecurity landscape evolving in the coming years?
In the MENA region, our strategic priority is to enhance data security while empowering enterprises to build resilience against evolving cyber threats. As countries in the region are rapidly embracing digital transformation, we recognize that this growth also brings increased cyber risks. Our focus is on delivering AI-powered cybersecurity tools that effectively combat threats such as ransomware and data breaches. We anticipate that as more organizations in the region adopt cloud technologies, the demand for robust, AI-driven solutions will surge. Our commitment to the region includes investing in local talent and partnerships to tailor our offerings to the unique challenges faced by businesses in this market. We aim to be a long-term partner in their journey toward enhanced security and operational resilience.
Q. What insights can you share about the current cybersecurity landscape based on your observations at GITEX, particularly regarding emerging threats and trends?
GITEX 2024 has highlighted a significant shift in the cybersecurity landscape, particularly with AI’s dual role in facilitating attacks and enhancing defenses. The increase of AI-driven cybercrime tools enables cybercriminals to execute increasingly sophisticated attacks, which presents a major challenge for security teams. At the same time, we’ve observed that organizations are prioritizing resilience alongside traditional security measures. This means not only focusing on preventing attacks but also ensuring they can recover quickly when incidents occur. At Rubrik, our solutions are designed to support this shift by emphasizing rapid detection and recovery capabilities, allowing businesses to minimize downtime and maintain continuity even amid cyber threats.
Q. GITEX emphasizes smart cities and digital infrastructure. How is Rubrik aligning its solutions to meet the secure and scalable data demands of these initiatives?
As smart cities continue to grow, especially in the Middle East, they’re generating a massive amount of data that needs to be both secure and easily accessible. There is great opportunity in how our solutions can support these initiatives.
We focus on zero trust principles to secure all types of data—whether it’s from enterprise systems, cloud applications, or SaaS platforms. This means we can help government agencies and smart city developers ensure that their data remains protected from cyber threats.
One of the key benefits we offer is our ability to safeguard sensitive government data. We provide air-gapped, immutable backups which helps ensure recovery from ransomware and other malicious attacks. This way, cities can maintain their operations even in the face of cyber challenges. We also understand that speed is critical when it comes to recovery. Our platform continuously monitors for emerging threats, allowing us to quickly identify and address potential issues before they escalate. If something does happen, our solutions enable rapid restoration of affected applications or files, helping cities get back on track without missing a beat.
For example, the City of Las Vegas uses our technology to protect their smart city data while automating their IT operations. This not only enhances their efficiency but also improves the services they provide to citizens.
Overall, we’re committed to supporting the growth of smart cities by providing secure, scalable solutions that meet the highest standards of data protection. It’s all about ensuring these initiatives can thrive while keeping their data safe and accessible.
Tech News
TALLY SOLUTIONS RECOGNISED BY UAE MINISTRY OF FINANCE AS A PRE-APPROVED E-INVOICING SERVICE PROVIDER

Tally Solutions, a leading global technology company providing business management software to small and medium businesses worldwide, has been included in the UAE Ministry of Finance’s list of Pre-Approved E-Invoicing Service Providers under the country’s upcoming e-invoicing framework.
With this recognition, Tally further strengthens its position as one of the most trusted and relevant business management solutions for SMEs in the UAE. As one of the few globally established providers with a strong SME focus to achieve this status, Tally is well placed to help businesses transition confidently to the next phase of digital compliance.
The inclusion reflects Tally’s long-standing approach of combining simplicity, localisation, and regulatory readiness into everyday business workflows. For SMEs, where time, cost, and ease of adoption are critical, the move to e-invoicing requires more than technical compliance; it requires a solution that is dependable, intuitive, and built around real business needs.
Over the years, Tally has supported businesses across multiple markets through major regulatory transitions, including VAT implementation, e-invoicing mandates, and digital tax reforms. In the UAE, this experience is complemented by continued investments in bilingual capabilities, connected compliance features, secure cloud-enabled access, and product innovations that help businesses remain future-ready without added complexity.
Commenting on the announcement, Vikas Panchal, General Manager – MENA, Tally Solutions, said: “At Tally, our purpose has always been to empower SMEs with technology that is simple to adopt, reliable to run, and easy to scale. Being recognised as a Pre-Approved E-Invoicing Service Provider by the UAE Ministry of Finance is an important milestone and a reflection of the trust we have built with businesses across the region. Having supported regulatory transitions in multiple markets, we understand that compliance must be practical, not complicated. Our focus is to ensure UAE businesses can embrace e-invoicing with confidence while continuing to grow without disruption.”
The recognition also comes at a time when the UAE’s e-invoicing market is witnessing strong momentum, driven by the country’s broader digital economy agenda and the growing adoption of structured financial systems. As businesses prepare for this shift, Tally’s pre-approved status gives SMEs the confidence of choosing a solution already aligned with the government’s evolving framework.
Currently, around 20 companies have been listed by the Ministry of Finance as pre-approved e-invoicing service providers. While many providers in the accounting and ERP segment primarily cater to large enterprises, Tally continues to stand apart through its strong focus on SMEs, delivering compliant, accessible, and scalable solutions designed for the realities of growing businesses.
Tech News
BOSCH IS INVESTING IN ITS FUTURE FIELDS OF BUSINESS
Innovations and the development of new business areas have made Bosch the technology leader it is today. To expand its innovation landscape further, the company is investing around 200 million euros in its subsidiary Bosch Business Innovations over the next five years. As a corporate venture builder, the unit develops new business ideas beyond Bosch’s current core business and builds startups from the early stages onward. The aim is to systematically bring these to market maturity and also to develop new leading business models for Bosch.
To this end, Bosch Business Innovations has defined business areas in line with the Bosch strategy in which investments are to be prioritized and in which the market dynamics are an optimal match for Bosch’s competencies and technological expertise. The first of these are software-controlled manufacturing, remote health monitoring, and the capture, use, and storage of greenhouse gases. Further business areas will be added over the next four years, with the goal of having 20 successful startups in operation by 2030.
“Innovative strength and technology leadership are an integral part of Bosch’s history,” says Stefan Hartung, chairman of the board of management of Robert Bosch GmbH. “We have always continued to develop by identifying and investing in new technologies early and decisively – because innovation is our most important currency. We’re now significantly strengthening Bosch Business Innovations with financial resources so that new ideas have a home and the space to develop.”
Axel Deniz, CEO of Bosch Business Innovations, adds: “Our aim is to systematically develop new ideas beyond our current core business. To achieve this, we rely on Bosch’s strengths, in particular its technological expertise and patent power. We combine this structural advantage of a large company with the speed and flexibility of the startup world.”
Bosch Business Innovations accelerates market maturity with partnerships
To bring both worlds together in an optimal way, Bosch Business Innovations relies on a partnership model: it joins with experienced venture studios to build new business ideas from scratch and bring them quickly to market maturity. Bosch thus combines its own strengths – from technological expertise and patent power to industrial scaling – with the deployment speed and venture-building expertise of external partners. This creates a model in which opportunities and risks are deliberately shared and innovations are systematically put into implementation.
The focus is on the founders: Bosch Business Innovations is also open to external entrepreneurs in particular and gives them a crucial head start. They are involved in the company at an early stage, take on responsibility, and play an active role in shaping the startup from the very beginning. In addition, external investors are involved early on so as to tap into additional capital and market access. The approach is supported by specialized partners who contribute market and technology trends and facilitate access to international startup ecosystems.
Growth market for remote health monitoring
In the field of remote health monitoring, Bosch Business Innovations sees a rapidly growing market that has thus far remained fragmented. Bosch already has a strong healthcare ecosystem that includes the Robert Bosch Hospital and numerous hospital partnerships. This is complemented by Bosch’s technological expertise: among other things, the company is the global market leader for MEMS sensors, which are indispensable in remote health monitoring.
In software-controlled manufacturing, Bosch looks to its own industrial strength as well as its expertise in data, software, and AI. Targeted investments in startups are intended to create platform-based business models for software in manufacturing operations.
The third defined investment area is carbon capture, a strategic area of development. Bosch is examining ways in which industrial decarbonization and carbon capture from the ambient air can be translated into business models.
Bosch Business Innovations realigns existing portfolio
Bosch Business Innovations evolved from grow platform GmbH, a wholly owned Bosch subsidiary that developed internal startups within the company. The previous portfolio was restructured by Bosch Business Innovations. The aim is to create viable future prospects within or outside Bosch for all existing teams. For example, Bosch Advanced Ceramics achieved an important milestone at the end of 2025: the ceramic 3D printing specialist was successfully sold to Sintokogio, a leading provider of industrial equipment and manufacturing solutions.
Bosch Business Innovations is thus establishing itself as a further pillar of innovation activity at Bosch. The other pillars include, among others, the extensive research and development activities across the company and the existing venture capital unit, Bosch Ventures.
Tech News
NEXT-GEN COMPUTING REDEFINED: INTEL LAUNCHES THE HIGH-PERFORMANCE CORE ULTRA 7 270K PLUS PROCESSOR
Intel has officially expanded its Series 2 lineup with the release of the Intel® Core™ Ultra 7 270K Plus processor. Built on the advanced “Arrow Lake Refresh” architecture, this new flagship-tier CPU is engineered to deliver unprecedented levels of power, efficiency, and AI-driven performance for both enthusiast gamers and high-end creative professionals.
The Ultimate Expression of Performance
The Intel Core Ultra 7 270K Plus represents a significant leap forward in desktop computing. Featuring a robust 24-core configuration comprising 8 high-frequency Performance-cores (P-cores) and 16 high-efficiency Efficiency-cores (E-cores) the processor provides 24 dedicated threads of processing power. With a maximum turbo frequency reaching 5.5 GHz, it is designed to handle the most demanding multithreaded workloads, from 4K video rendering to complex 3D simulation, with remarkable ease.
Introducing Intel Binary Optimization Tool (iBOT)
A standout feature of the 270K Plus is the debut of the Intel Binary Optimization Tool (iBOT). This revolutionary x86 binary translation technology allows the CPU to analyze and optimize software code in real-time. By streamlining instructions for better execution, iBOT supercharges performance in gaming and professional applications, ensuring that software runs faster and more efficiently than ever before on the Intel platform.
Enhanced Memory and Connectivity
Intel continues to push the boundaries of platform technology. The Core Ultra 7 270K Plus natively supports DDR5 memory speeds up to 7200 MT/s and introduces support for CUDIMM (Clocked Unbuffered Dual In-Line Memory Modules). This allows for higher memory densities and improved stability at extreme frequencies.
Connectivity is also at the forefront, with integrated support for Thunderbolt™ 5, offering lightning-fast data transfer speeds and simplified single-cable docking solutions. Coupled with native Wi-Fi 7 capabilities, the 270K Plus ensures users remain at the cutting edge of networking technology.
Key Technical Specifications
Architecture Arrow Lake Refresh (Series 2)
Total Cores 24 (8 P-cores + 16 E-cores)
Total Threads 24
Max Turbo Frequency 5.5 GHz
Intel® Smart Cache (L3) 36 MB
Total L2 Cache 40 MB
Graphics Intel® Xe-LPG (4 Xe-cores)
Memory Support DDR5 up to 7200 MT/s (CUDIMM Support)
Socket LGA 1851
Processor Base Power 125 W
Official Distribution and Availability
As a leading value-added distributor in the region, ASBIS is proud to be an official distributor of Intel products. We are committed to bringing the latest in semiconductor innovation to our partners and customers across the Middle East and Africa.
The Intel Core Ultra 7 270K Plus is now available through the ASBIS network. For more information regarding pricing, bulk orders, or technical support, please contact our dedicated marketing team.
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