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Securing the Digital Frontier: Rubrik’s Vision for Middle East Cybersecurity

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cybersecurity

Exclusive Interview with Robert Standing, Regional Vice President, Middle East, Africa & Eastern Europe at Rubrik

Q. With AI being a central theme at GITEX 2024, how does Rubrik integrate AI capabilities into its Security Cloud to enhance data protection and threat detection?

At Rubrik, we’ve recognized that AI is not just a buzzword but a powerful tool for enhancing data protection and cyber resilience. Our Rubrik Security Cloud leverages AI to provide advanced threat detection and data recovery solutions. Specifically, our machine learning algorithms analyze backup snapshots for abnormalities, which helps us detect unusual activity and potential threats before they become serious incidents. We recently introduced Ruby, our generative AI companion for Rubrik Security Cloud, which is designed to accelerate cyber detection, recovery, and resilience.

Traditionally, IT or security operations professionals spend countless hours and much back-and-forth with internal teams to complete these investigations. Ruby aims to streamline this process with a guided and conversational workflow, significantly reducing the time needed to resolve issues. Leveraging Microsoft’s Azure OpenAI and our machine learning-based Data Threat Engine, Ruby assists users in detecting, investigating, and remediating cyber incidents more quickly and effectively. This capability is crucial in today’s environment, where AI-powered attack tools such as FraudGPT and WormGPT are emerging within the cybercrime underground, potentially resulting in more advanced ransomware attacks.

By providing comprehensive AI-driven cybersecurity solutions, we enhance organizational resilience while simultaneously contributing to the broader AI economy.

Q. With the rapid adoption of cloud solutions in the Middle East, how does Rubrik ensure seamless data protection across hybrid and multi-cloud environments?

The adoption of cloud solutions in the Middle East is on the rise, and it’s important for organizations to have strong protection across hybrid and multi-cloud environments. Rubrik has been leading the way in providing seamless data protection, no matter the infrastructure. Our platform is designed with flexibility in mind, supporting SaaS, cloud-native, and on-premise deployments, making cloud a top priority.

At Rubrik, we’re committed to enhancing the protection and recovery of sensitive information through our cloud architecture and AI-powered solutions, especially as cyber threats continue to evolve. Our machine learning algorithms constantly analyze backup snapshots for any unusual activity, helping us spot potential threats before they grow into serious issues. We also utilize AI to enable quick recovery from attacks, so organizations can easily search for specific data points and restore them efficiently.

This integrated approach empowers businesses to safeguard their data across different environments without sacrificing control or security. By ensuring comprehensive data protection, we assist enterprises in staying resilient while they embrace their cloud transformation journeys. This is especially vital in the Middle East, where countries like the UAE and Saudi Arabia, are showing a strong commitment to cloud, AI technology, and digital transformation.

Q. What are Rubrik’s strategic priorities for the MENA region, and how do you see the cybersecurity landscape evolving in the coming years?

In the MENA region, our strategic priority is to enhance data security while empowering enterprises to build resilience against evolving cyber threats. As countries in the region are rapidly embracing digital transformation, we recognize that this growth also brings increased cyber risks. Our focus is on delivering AI-powered cybersecurity tools that effectively combat threats such as ransomware and data breaches. We anticipate that as more organizations in the region adopt cloud technologies, the demand for robust, AI-driven solutions will surge. Our commitment to the region includes investing in local talent and partnerships to tailor our offerings to the unique challenges faced by businesses in this market. We aim to be a long-term partner in their journey toward enhanced security and operational resilience.

Q. What insights can you share about the current cybersecurity landscape based on your observations at GITEX, particularly regarding emerging threats and trends?

GITEX 2024 has highlighted a significant shift in the cybersecurity landscape, particularly with AI’s dual role in facilitating attacks and enhancing defenses. The increase of AI-driven cybercrime tools enables cybercriminals to execute increasingly sophisticated attacks, which presents a major challenge for security teams. At the same time, we’ve observed that organizations are prioritizing resilience alongside traditional security measures. This means not only focusing on preventing attacks but also ensuring they can recover quickly when incidents occur. At Rubrik, our solutions are designed to support this shift by emphasizing rapid detection and recovery capabilities, allowing businesses to minimize downtime and maintain continuity even amid cyber threats.

Q. GITEX emphasizes smart cities and digital infrastructure. How is Rubrik aligning its solutions to meet the secure and scalable data demands of these initiatives?

As smart cities continue to grow, especially in the Middle East, they’re generating a massive amount of data that needs to be both secure and easily accessible. There is great opportunity in how      our solutions can support these initiatives.

     We focus on zero trust principles to secure all types of data—whether it’s from enterprise systems, cloud applications, or SaaS platforms. This means we can help government agencies and smart city developers ensure that their data remains protected from cyber threats.

One of the key benefits we offer is our ability to safeguard sensitive government data. We provide air-gapped, immutable backups which helps ensure recovery      from ransomware and other malicious attacks. This way, cities can maintain their operations even in the face of cyber challenges. We also understand that speed is critical when it comes to recovery. Our platform continuously monitors for emerging threats, allowing us to quickly identify and address potential issues before they escalate. If something does happen, our solutions enable rapid restoration of affected applications or files, helping cities get back on track without missing a beat.

For example, the City of Las Vegas uses our technology to protect their smart city data while automating their IT operations. This not only enhances their efficiency but also improves the services they provide to citizens.

Overall, we’re committed to supporting the growth of smart cities by providing secure, scalable solutions that meet the highest standards of data protection. It’s all about ensuring these initiatives can thrive while keeping their data safe and accessible.

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UIPATH INTRODUCES MAESTRO CASE TO ORCHESTRATE DYNAMIC, EXCEPTION-HEAVY BUSINESS PROCESSES ACROSS THE ENTERPRISE

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UiPath, Inc. (NYSE: PATH), a leader in business orchestration and automation, today announced Maestro Case, a new AI-native UiPath agentic case management capability. Available today as part of the UiPath Maestro™ business orchestration capabilities, Maestro Case extends governed orchestration and automation to complex and exception-laden case management, allowing enterprises to manage dynamic, long-running cases with greater visibility, control, and execution speed.

In a recent UiPath survey of nearly 600 C-Suite and IT practitioners at large companies ($1B+ in revenue), 52% reported that the presence of hybrid workflows—a combination of static, repeatable processes and dynamic, context-dependent processes—across their day-to-day operations. Those dynamic processes, such as customer requests, investigations, and approvals, are managed through disconnected emails, spreadsheets, and point solutions, creating delays, inconsistent outcomes, and limited visibility.

Without a coordinated view of a case, with people, systems, data, and AI agents in a single workflow, it becomes difficult to ensure the right actions occur at the right time. Additionally, the valuable context of those actions can be lost as the case moves through teams and the organization, impacting resolution speed, compliance, and transparency, making it harder to scale operations without increasing complexity.

Maestro Case is designed for enterprises living in hybrid environments that need more than orchestrating defined paths. As a new capability with UiPath Maestro, Maestro Case treats the case as a dynamic business entity that carries its data, participants, timeline, and execution context across stages, actors, and systems. Configurable case and stage management agents help move work forward, while robots, AI agents, and people execute tasks within governed workflows. Human review and escalation can be built into the process for exceptions, compliance needs, and decisions requiring judgment. Additionally, as an AI-native offering, Maestro Case is fully supported by any coding agent of choice across every stage of a case, including build, test, debug, deploy, and operate.

“Modern case management is no longer about tracking work—it’s about orchestrating dynamic complex processes, where exceptions are the norm,” said Raghu Malpani, Chief Technology & Product Officer, UiPath. “With Maestro Case, organizations can bring together people, AI agents, systems, and business processes into a single coordinated experience. Teams can resolve complex cases faster, adapt to changing business needs, and deliver the visibility, governance, and agility required in today’s enterprise environment.”

Early design adopters are already seeing measurable results, reporting a 60–80% reduction in average case handling time, a three-to-five times increase in cases resolved without human intervention, and SLA compliance improvements of more than 25 percentage points. One financial services adopter projects more than $12 million in annual savings from leveraging Maestro Case to automate dispute resolution and KYC case workflows.

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LINKSHADOW ACCELERATES AFRICAN EXPANSION THROUGH STRATEGIC DISTRIBUTION PARTNERSHIP WITH REDINGTON

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LinkShadow, a leading AI-powered cybersecurity company, today announced a strategic pan-African distribution partnership with Redington, a leading technology aggregator and innovation catalyst. The collaboration marks a significant milestone in LinkShadow’s global growth strategy and will enable enterprises across Africa to strengthen cyber resilience through advanced threat detection, data security, and identity protection capabilities.

As organizations across Africa rapidly embrace cloud computing, artificial intelligence, digital banking, smart infrastructure, and connected services, cyber risk has emerged as one of the most critical business challenges facing enterprises today. The increasing sophistication of cyberattacks, coupled with expanding digital footprints and evolving regulatory requirements, is driving demand for intelligent, scalable, and integrated cybersecurity solutions that can provide visibility across increasingly complex environments.

Through this partnership, Redington will leverage its extensive regional channel ecosystem and market reach to bring LinkShadow’s next-generation cybersecurity platform to enterprises, government entities, critical infrastructure providers, and managed security service providers (MSSPs) across the continent. Together, the two organizations will empower customers to proactively identify threats, reduce security blind spots, accelerate incident response, and strengthen overall cyber resilience.

Founded with a vision to transform how organizations detect and respond to cyber threats, LinkShadow initially pioneered AI-driven Network Detection and Response (NDR) capabilities that provided deep visibility into network activity and threat behavior. LinkShadow is positioned in the Visionaries Quadrant in the 2026 Gartner® Magic Quadrant™ for NDR, further reinforcing its commitment to innovation and its ability to help organizations address evolving cybersecurity challenges. As enterprise attack surfaces expanded, the company broadened its cybersecurity portfolio to include Data Security Posture Management (DSPM), enabling organizations to discover, classify, monitor, and protect sensitive data across hybrid and multi-cloud environments. Recognizing the growing prevalence of identity-centric attacks, LinkShadow further introduced Identity Threat Detection and Response (ITDR), helping organizations mitigate identity compromise, privilege abuse, insider threats, and account takeover risks.

Today, these capabilities converge within CyberMeshX (CMX), LinkShadow’s next-generation cyber intelligence platform. CMX unifies network, data, and identity security into a single adaptive framework that delivers contextual visibility, AI-powered threat correlation, and actionable intelligence across the entire enterprise environment. By breaking down traditional security silos and integrating seamlessly with existing security investments, CMX enables organizations to build a more connected, resilient, and future-ready cybersecurity architecture.

“Trust has become one of the most valuable currencies of the digital economy,” said Jim Mathew, President, Africa & Egypt, Redington. “As organizations across Africa continue to invest in cloud, AI, and connected digital services, cybersecurity must remain at the heart of that journey. Through our partnership with LinkShadow, we are empowering our ecosystem with the intelligence, visibility, and expertise needed to support sustainable digital growth across the continent.”


“As cyber threats become more sophisticated, organizations need security platforms that not only detect threats but also provide the intelligence needed to respond quickly and effectively,” said Hishamul Hasheel, Vice President, Software Solutions Group, Africa, Redington. “By bringing LinkShadow into our cybersecurity portfolio, we are enabling partners throughout our regional ecosystem to deliver advanced threat detection and security analytics capabilities that help customers improve resilience, strengthen operations, and secure their digital transformation initiatives.”

Africa’s cybersecurity market continues to experience significant growth, fueled by increasing digital adoption, cloud-first initiatives, expanding critical infrastructure projects, and heightened awareness of cyber risk at the boardroom level. As organizations modernize operations and embrace emerging technologies, the demand for unified, intelligence-driven cybersecurity solutions continues to accelerate.

“Redington’s appointment as LinkShadow’s Distributor for Africa is a significant step in expanding our channel-led growth across the region. With Redington’s strong partner ecosystem, market reach and value-added distribution capabilities, we will enable more partners to deliver LinkShadow’s AI CyberMesh Platform for Digital Trust to enterprises and governments, helping them strengthen cyber resilience and address evolving threats across Africa,” said Sajin Yousuff Kutty, Chief Partner Officer at LinkShadow.

As threat actors increasingly leverage automation, artificial intelligence, and sophisticated attack techniques to evade traditional defenses, organizations require cybersecurity platforms capable of correlating signals across network, data, and identity layers in real time. LinkShadow’s AI-driven architecture empowers security teams with deeper context, accelerated threat investigations, and improved operational efficiency, enabling them to respond faster and more effectively to emerging threats.

The partnership underscores LinkShadow’s continued investment in high-growth international markets and reinforces both organizations’ commitment to advancing cybersecurity innovation, digital trust, and cyber resilience across Africa’s rapidly evolving digital economy.

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UAE’S FIRST PUBLICLY NEURODIVERGENT-OWNED MENTAL HEALTH CENTER LAUNCHES IN DUBAI

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Uniquely You Mental Health Center, the UAE’s first publicly neurodivergent-owned and operated mental health clinic, has officially launched in Dubai. Founded by Elaine Maichin, an  American neurodivergent, CDA-licensed psychologist, a US-Licensed Professional Counselor (LPC), and a licensed trauma therapist, the clinic has been established as a  neurodiversity-affirming specialized mental health center, designed to support clients from ages 13 to 60+, individuals  and families,  across healthcare, education and workplace settings in the UAE.

The launch comes as mental wellbeing becomes a stronger priority across the UAE. Cigna Healthcare’s International Health Study 2025 found that mental wellbeing in the UAE improved to 64%, with residents ranking it above physical wellbeing as their top health priority. The center was founded to offer care recognizing that every person has unique nervous system needs, which shapes how they process, and experience the world. Its approach brings together evidence-based therapy, trauma-informed care, and cultural responsiveness practice, with a strong focus on helping clients feel understood rather than reduced to symptoms or diagnoses.

The clinic supports clients navigating emotional, relational, workplace, and life-stage challenges. Elaine observed that many individuals were keen on seeking therapy to manage anxiety, depression, trauma, self-esteem concerns, parenting pressures, grief, major transitions, and overall psychological well-being.  Additionally, across the UAE’s multicultural community, people are also navigating relocation, expatriate life, loneliness, and limited support networks, not always knowing where to turn for timely care.

The launch of the clinic responds to these concerns as well as areas of mental health that remain underreported or misunderstood. Neurodiversity remains a key area, especially in how autism and ADHD can present in girls, women, adults, high-achieving professionals, and people who have spent years masking their differences.

Elaine Maichin, MSc, NCC, LPC, Psychologist (CDA) and Owner of Uniquely You Mental Health Center said: “Mental health awareness in the UAE has grown significantly, but many people still need spaces where their experiences are understood with depth, compassion, and respect. Especially, when it comes to neurodiversity, it is perceived as something that needs to be fixed or overcome, but it actually is a natural form of human diversity rather than deficits to be cured. Greater public awareness is needed around the importance of acceptance and individualized support. At Uniquely You, we are passionate about bringing neurodiversity-affirming, accessible, and genuinely responsive care into the heart of the community. We aim to help people feel seen, build practical skills, and access support that reflects who they truly are.”

Uniquely You’s range of services include, Individual Psychotherapy and Counseling Sessions, Family Therapy, Autism and ADHD Assessments, DBT Skills-Based Group Therapy, Training and Workshops, and Support Groups. These services are structured to address diverse clinical, developmental, and emotional needs across individuals, families, and groups.

The center prioritizes care that is collaborative, personalized, and guided by each individual’s goals and lived experiences. It works with individuals through a structured clinical process that begins with an initial consultation focused on understanding concerns, personal history, and therapeutic goals, followed by the development of a personalised treatment plan that defines clear objectives and direction of care. Moreover, neurodiversity-affirming care supports autistic individuals and those with ADHD, dyslexia, dyspraxia, dysgraphia, and other neurotypes in developing a deeper understanding of their unique ways of thinking, learning, communicating, and experiencing the world. This approach fosters self-awareness, self-advocacy, and wellbeing while helping individuals navigate school, work, relationships, communication, sensory experiences, executive functioning, and societal expectations in ways that honor their strengths, needs, and authentic identities. This aligns with Dubai Health Authority’s AED 105 million Mental Wealth Framework, a five-year plan built around ten initiatives focused on early detection, intervention, prevention, and community support.

Uniquely You MHC has also worked with organizations in Dubai and Abu Dhabi to support mental health awareness and employee well-being. The center is expected to expand its team over time, with future growth focused on adding more psychologists and increasing access to specialized services. The long-term vision is to grow Uniquely You MHC into a trusted UAE-based platform for neurodiversity-affirming mental health care, trauma-informed treatment, school collaboration, workplace wellbeing, crisis support, and community education.

To learn more about Uniquely You MHC, its services, and approach to care, visit https://uniquelyyoumentalhealthcenter.com/

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About Uniquely You Mental Health Center

Uniquely You Mental Health Center is a Dubai-based neurodiversity-affirming specialized mental health clinic and the UAE’s first publicly neurodivergent-owned and operated mental health center. Founded by Elaine Maichin, MSc, NCC, LPC, the center provides evidence-based, trauma-informed, culturally responsive, and neurodiversity-affirming care for clients from ages 13 to 60+, families, organizations, schools, and healthcare providers. The clinic supports people navigating anxiety, depression, trauma, emotional regulation, neurodivergence, chronic health conditions, life transitions, workplace wellbeing, and family-related concerns, while creating a safe environment where clients feel respected, understood, and supported.

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