Tech News
Securing the Digital Frontier: Rubrik’s Vision for Middle East Cybersecurity
Exclusive Interview with Robert Standing, Regional Vice President, Middle East, Africa & Eastern Europe at Rubrik
Q. With AI being a central theme at GITEX 2024, how does Rubrik integrate AI capabilities into its Security Cloud to enhance data protection and threat detection?
At Rubrik, we’ve recognized that AI is not just a buzzword but a powerful tool for enhancing data protection and cyber resilience. Our Rubrik Security Cloud leverages AI to provide advanced threat detection and data recovery solutions. Specifically, our machine learning algorithms analyze backup snapshots for abnormalities, which helps us detect unusual activity and potential threats before they become serious incidents. We recently introduced Ruby, our generative AI companion for Rubrik Security Cloud, which is designed to accelerate cyber detection, recovery, and resilience.
Traditionally, IT or security operations professionals spend countless hours and much back-and-forth with internal teams to complete these investigations. Ruby aims to streamline this process with a guided and conversational workflow, significantly reducing the time needed to resolve issues. Leveraging Microsoft’s Azure OpenAI and our machine learning-based Data Threat Engine, Ruby assists users in detecting, investigating, and remediating cyber incidents more quickly and effectively. This capability is crucial in today’s environment, where AI-powered attack tools such as FraudGPT and WormGPT are emerging within the cybercrime underground, potentially resulting in more advanced ransomware attacks.
By providing comprehensive AI-driven cybersecurity solutions, we enhance organizational resilience while simultaneously contributing to the broader AI economy.

Q. With the rapid adoption of cloud solutions in the Middle East, how does Rubrik ensure seamless data protection across hybrid and multi-cloud environments?
The adoption of cloud solutions in the Middle East is on the rise, and it’s important for organizations to have strong protection across hybrid and multi-cloud environments. Rubrik has been leading the way in providing seamless data protection, no matter the infrastructure. Our platform is designed with flexibility in mind, supporting SaaS, cloud-native, and on-premise deployments, making cloud a top priority.
At Rubrik, we’re committed to enhancing the protection and recovery of sensitive information through our cloud architecture and AI-powered solutions, especially as cyber threats continue to evolve. Our machine learning algorithms constantly analyze backup snapshots for any unusual activity, helping us spot potential threats before they grow into serious issues. We also utilize AI to enable quick recovery from attacks, so organizations can easily search for specific data points and restore them efficiently.
This integrated approach empowers businesses to safeguard their data across different environments without sacrificing control or security. By ensuring comprehensive data protection, we assist enterprises in staying resilient while they embrace their cloud transformation journeys. This is especially vital in the Middle East, where countries like the UAE and Saudi Arabia, are showing a strong commitment to cloud, AI technology, and digital transformation.
Q. What are Rubrik’s strategic priorities for the MENA region, and how do you see the cybersecurity landscape evolving in the coming years?
In the MENA region, our strategic priority is to enhance data security while empowering enterprises to build resilience against evolving cyber threats. As countries in the region are rapidly embracing digital transformation, we recognize that this growth also brings increased cyber risks. Our focus is on delivering AI-powered cybersecurity tools that effectively combat threats such as ransomware and data breaches. We anticipate that as more organizations in the region adopt cloud technologies, the demand for robust, AI-driven solutions will surge. Our commitment to the region includes investing in local talent and partnerships to tailor our offerings to the unique challenges faced by businesses in this market. We aim to be a long-term partner in their journey toward enhanced security and operational resilience.
Q. What insights can you share about the current cybersecurity landscape based on your observations at GITEX, particularly regarding emerging threats and trends?
GITEX 2024 has highlighted a significant shift in the cybersecurity landscape, particularly with AI’s dual role in facilitating attacks and enhancing defenses. The increase of AI-driven cybercrime tools enables cybercriminals to execute increasingly sophisticated attacks, which presents a major challenge for security teams. At the same time, we’ve observed that organizations are prioritizing resilience alongside traditional security measures. This means not only focusing on preventing attacks but also ensuring they can recover quickly when incidents occur. At Rubrik, our solutions are designed to support this shift by emphasizing rapid detection and recovery capabilities, allowing businesses to minimize downtime and maintain continuity even amid cyber threats.
Q. GITEX emphasizes smart cities and digital infrastructure. How is Rubrik aligning its solutions to meet the secure and scalable data demands of these initiatives?
As smart cities continue to grow, especially in the Middle East, they’re generating a massive amount of data that needs to be both secure and easily accessible. There is great opportunity in how our solutions can support these initiatives.
We focus on zero trust principles to secure all types of data—whether it’s from enterprise systems, cloud applications, or SaaS platforms. This means we can help government agencies and smart city developers ensure that their data remains protected from cyber threats.
One of the key benefits we offer is our ability to safeguard sensitive government data. We provide air-gapped, immutable backups which helps ensure recovery from ransomware and other malicious attacks. This way, cities can maintain their operations even in the face of cyber challenges. We also understand that speed is critical when it comes to recovery. Our platform continuously monitors for emerging threats, allowing us to quickly identify and address potential issues before they escalate. If something does happen, our solutions enable rapid restoration of affected applications or files, helping cities get back on track without missing a beat.
For example, the City of Las Vegas uses our technology to protect their smart city data while automating their IT operations. This not only enhances their efficiency but also improves the services they provide to citizens.
Overall, we’re committed to supporting the growth of smart cities by providing secure, scalable solutions that meet the highest standards of data protection. It’s all about ensuring these initiatives can thrive while keeping their data safe and accessible.
Tech News
HISENSE INAUGURATES NEW REGIONAL HEADQUARTERS IN DUBAI INTERNET CITY AND UNVEILS NEXT-GENERATION RGB MINILED TV SERIES
Hisense, a leading brand in global consumer electronics and home appliances, inaugurated its new Middle East & Africa regional headquarters in Building 13, Dubai Internet City, the Middle East’s leading tech hub and part of TECOM Group. The newly designed headquarters reflects Hisense’s innovation-driven culture, featuring a contemporary environment built to foster collaboration, creativity, and technological advancement.
The new headquarters reinforces Hisense’s long-term commitment to the Middle East and Africa, establishing a strategic hub to strengthen the company’s growing operations, partnerships, and innovation initiatives across the region. The milestone event brought together distinguished guests including Dubai Internet City’s top management and Hisense’s key partners, distributors, and main retailers across the region.
“The opening of our new office in Dubai Internet City represents our commitment to the UAE market and the broader Middle East region,” said Jason Ou, President at Hisense Middle East & Africa. “With the launch of our new UR9 and UR8 RGB MiniLED Series, we are bringing the most advanced display technology available to consumers here, delivering an unparalleled viewing experience that sets a new benchmark for premium home entertainment.”
“Dubai Internet City is home to a diverse community of global technology companies and more than 31,000 professionals that continue to advance the digital economy in the region and globally,” said Ammar Al Malik, Executive Vice President of Commercial at TECOM Group and Managing Director of Dubai Internet City. “Hisense’s new regional headquarters reflects its long-term commitment to the region and underscores Dubai’s position as a global hub for innovation, in line with the objectives of Dubai Economic Agenda ‘D33’.”
Dubai has been home to Hisense’s regional HQ for many years and continues to play a key role in the company’s growth across the Middle East and Africa. The UAE’s commitment to innovation, supportive business environment, and wealth of opportunities has made it an ideal strategic hub for regional expansion.
The inauguration also served as the platform for Hisense to unveil its most advanced television technology to date: the UR9 and UR8 RGB MiniLED Series. Designed to capture every thrilling moment of live sports and entertainment, the flagship models deliver stunning detail, vibrant colours, and true-to-life picture quality that brings fans closer to the action from their own homes. As an Official Sponsor of the FIFA World Cup 26™ and a proud supporter of the first-ever Sensory Inclusive FIFA World Cup™, Hisense is helping create dedicated sensory spaces across all host stadiums, ensuring more people can enjoy the world’s biggest football tournament.
Powered by next-generation MiniLEDs, the technology delivers more accurate and vibrant colours, higher brightness, and deeper contrast, while reducing blue light exposure and optimizing power consumption.
Leading the range, the UR9 Series represents Hisense’s most advanced expression of RGB MiniLED innovation. Delivering what the company calls “Natural and Real Color,” the UR9 achieves authentic and vivid colour reproduction with exceptional brightness and contrast performance. The technology produces more natural skin tones and lifelike imagery, creating visuals that are not only striking but also comfortable for extended everyday viewing.
The UR8 Series extends the benefits of RGB MiniLED technology to a broader audience, offering high-performance displays across screen sizes ranging from 55 to 100 inches. Combining vibrant colour accuracy, impressive brightness, eye-friendly viewing, and energy-efficient performance, the series brings premium large-screen entertainment to more consumers across the region.
At Hisense, the belief in “Innovating a Brighter Life” inspires the company to develop technologies and experiences that make everyday life better and bring people closer to the moments that matter.
Unveiled in 1999, Dubai Internet City has nurtured the digital economy by uniting global leaders through its world-class ecosystem. According to an impact study conducted by the district in partnership with Accenture in February 2025, Dubai Internet City contributed AED 100 billion to Dubai’s GDP in the past 15 years.
Tech News
UIPATH INTRODUCES MAESTRO CASE TO ORCHESTRATE DYNAMIC, EXCEPTION-HEAVY BUSINESS PROCESSES ACROSS THE ENTERPRISE

UiPath, Inc. (NYSE: PATH), a leader in business orchestration and automation, today announced Maestro Case, a new AI-native UiPath agentic case management capability. Available today as part of the UiPath Maestro™ business orchestration capabilities, Maestro Case extends governed orchestration and automation to complex and exception-laden case management, allowing enterprises to manage dynamic, long-running cases with greater visibility, control, and execution speed.
In a recent UiPath survey of nearly 600 C-Suite and IT practitioners at large companies ($1B+ in revenue), 52% reported that the presence of hybrid workflows—a combination of static, repeatable processes and dynamic, context-dependent processes—across their day-to-day operations. Those dynamic processes, such as customer requests, investigations, and approvals, are managed through disconnected emails, spreadsheets, and point solutions, creating delays, inconsistent outcomes, and limited visibility.
Without a coordinated view of a case, with people, systems, data, and AI agents in a single workflow, it becomes difficult to ensure the right actions occur at the right time. Additionally, the valuable context of those actions can be lost as the case moves through teams and the organization, impacting resolution speed, compliance, and transparency, making it harder to scale operations without increasing complexity.
Maestro Case is designed for enterprises living in hybrid environments that need more than orchestrating defined paths. As a new capability with UiPath Maestro, Maestro Case treats the case as a dynamic business entity that carries its data, participants, timeline, and execution context across stages, actors, and systems. Configurable case and stage management agents help move work forward, while robots, AI agents, and people execute tasks within governed workflows. Human review and escalation can be built into the process for exceptions, compliance needs, and decisions requiring judgment. Additionally, as an AI-native offering, Maestro Case is fully supported by any coding agent of choice across every stage of a case, including build, test, debug, deploy, and operate.
“Modern case management is no longer about tracking work—it’s about orchestrating dynamic complex processes, where exceptions are the norm,” said Raghu Malpani, Chief Technology & Product Officer, UiPath. “With Maestro Case, organizations can bring together people, AI agents, systems, and business processes into a single coordinated experience. Teams can resolve complex cases faster, adapt to changing business needs, and deliver the visibility, governance, and agility required in today’s enterprise environment.”
Early design adopters are already seeing measurable results, reporting a 60–80% reduction in average case handling time, a three-to-five times increase in cases resolved without human intervention, and SLA compliance improvements of more than 25 percentage points. One financial services adopter projects more than $12 million in annual savings from leveraging Maestro Case to automate dispute resolution and KYC case workflows.
Tech News
LINKSHADOW ACCELERATES AFRICAN EXPANSION THROUGH STRATEGIC DISTRIBUTION PARTNERSHIP WITH REDINGTON
LinkShadow, a leading AI-powered cybersecurity company, today announced a strategic pan-African distribution partnership with Redington, a leading technology aggregator and innovation catalyst. The collaboration marks a significant milestone in LinkShadow’s global growth strategy and will enable enterprises across Africa to strengthen cyber resilience through advanced threat detection, data security, and identity protection capabilities.
As organizations across Africa rapidly embrace cloud computing, artificial intelligence, digital banking, smart infrastructure, and connected services, cyber risk has emerged as one of the most critical business challenges facing enterprises today. The increasing sophistication of cyberattacks, coupled with expanding digital footprints and evolving regulatory requirements, is driving demand for intelligent, scalable, and integrated cybersecurity solutions that can provide visibility across increasingly complex environments.
Through this partnership, Redington will leverage its extensive regional channel ecosystem and market reach to bring LinkShadow’s next-generation cybersecurity platform to enterprises, government entities, critical infrastructure providers, and managed security service providers (MSSPs) across the continent. Together, the two organizations will empower customers to proactively identify threats, reduce security blind spots, accelerate incident response, and strengthen overall cyber resilience.
Founded with a vision to transform how organizations detect and respond to cyber threats, LinkShadow initially pioneered AI-driven Network Detection and Response (NDR) capabilities that provided deep visibility into network activity and threat behavior. LinkShadow is positioned in the Visionaries Quadrant in the 2026 Gartner® Magic Quadrant™ for NDR, further reinforcing its commitment to innovation and its ability to help organizations address evolving cybersecurity challenges. As enterprise attack surfaces expanded, the company broadened its cybersecurity portfolio to include Data Security Posture Management (DSPM), enabling organizations to discover, classify, monitor, and protect sensitive data across hybrid and multi-cloud environments. Recognizing the growing prevalence of identity-centric attacks, LinkShadow further introduced Identity Threat Detection and Response (ITDR), helping organizations mitigate identity compromise, privilege abuse, insider threats, and account takeover risks.
Today, these capabilities converge within CyberMeshX (CMX), LinkShadow’s next-generation cyber intelligence platform. CMX unifies network, data, and identity security into a single adaptive framework that delivers contextual visibility, AI-powered threat correlation, and actionable intelligence across the entire enterprise environment. By breaking down traditional security silos and integrating seamlessly with existing security investments, CMX enables organizations to build a more connected, resilient, and future-ready cybersecurity architecture.
“Trust has become one of the most valuable currencies of the digital economy,” said Jim Mathew, President, Africa & Egypt, Redington. “As organizations across Africa continue to invest in cloud, AI, and connected digital services, cybersecurity must remain at the heart of that journey. Through our partnership with LinkShadow, we are empowering our ecosystem with the intelligence, visibility, and expertise needed to support sustainable digital growth across the continent.”
“As cyber threats become more sophisticated, organizations need security platforms that not only detect threats but also provide the intelligence needed to respond quickly and effectively,” said Hishamul Hasheel, Vice President, Software Solutions Group, Africa, Redington. “By bringing LinkShadow into our cybersecurity portfolio, we are enabling partners throughout our regional ecosystem to deliver advanced threat detection and security analytics capabilities that help customers improve resilience, strengthen operations, and secure their digital transformation initiatives.”
Africa’s cybersecurity market continues to experience significant growth, fueled by increasing digital adoption, cloud-first initiatives, expanding critical infrastructure projects, and heightened awareness of cyber risk at the boardroom level. As organizations modernize operations and embrace emerging technologies, the demand for unified, intelligence-driven cybersecurity solutions continues to accelerate.
“Redington’s appointment as LinkShadow’s Distributor for Africa is a significant step in expanding our channel-led growth across the region. With Redington’s strong partner ecosystem, market reach and value-added distribution capabilities, we will enable more partners to deliver LinkShadow’s AI CyberMesh Platform for Digital Trust to enterprises and governments, helping them strengthen cyber resilience and address evolving threats across Africa,” said Sajin Yousuff Kutty, Chief Partner Officer at LinkShadow.
As threat actors increasingly leverage automation, artificial intelligence, and sophisticated attack techniques to evade traditional defenses, organizations require cybersecurity platforms capable of correlating signals across network, data, and identity layers in real time. LinkShadow’s AI-driven architecture empowers security teams with deeper context, accelerated threat investigations, and improved operational efficiency, enabling them to respond faster and more effectively to emerging threats.
The partnership underscores LinkShadow’s continued investment in high-growth international markets and reinforces both organizations’ commitment to advancing cybersecurity innovation, digital trust, and cyber resilience across Africa’s rapidly evolving digital economy.
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