Connect with us

Automotive

Chery Debuts First-Ever TIGGO 9 in UAE and MENA Markets

Published

on

Chery UAE, in partnership with AW Rostamani Group, has launched the TIGGO 9, Chery’s flagship SUV and the largest vehicle in the TIGGO line-up. This model sets a new benchmark for elegance, safety, and performance, catering to SUV customers in the UAE and MENA markets.

With its refined design, high-performance engineering, and thoughtful craftsmanship, the TIGGO 9 enters a highly competitive segment with the goal of delivering a vehicle that not only offers a sophisticated experience but also promises lasting value for modern drivers.

As the first generation of the model, the TIGGO 9 is specifically designed to meet the growing demand for premium, powerful SUVs in the UAE market. This launch marks a significant milestone for Chery, as it expands its footprint in the UAE and MENA region with a vehicle that combines performance, elegance, and durability in one comprehensive package.

a front-three-quarter shot of a Chery Tiggo 9 parked indoors under studio lighting

The TIGGO 9 launch event took place at the Bluewaters Forum at Banyan Tree Bluewaters Island, where senior representatives from Chery Global and AW Rostamani Group, media representatives from the UAE and MENA, and regional distributors attended the event, underscoring the importance of this debut for both the UAE and the broader region. This event highlights Chery’s strategic focus on the UAE and MENA markets, marking a pivotal moment in the company’s expansion and its commitment to meeting the growing demand for high-end SUVs in the region.

Commenting on the launch, Michel Ayat, CEO of AW Rostamani Automotive Group, emphasized the growing presence of Chinese automotive brands in the UAE: “Our partnership with Chery represents a significant milestone in the UAE’s automotive evolution. Today Chery Global has sold more than 15 million vehicles worldwide. The TIGGO 9 exemplifies this progress, as demand for Chinese vehicles in the region continues to rise. With their competitive prices, innovative features, and growing appeal among car enthusiasts, Chinese car brands have captured more than 12% of the UAE market in 2024 — up from just 4-5% in previous years. Our collaboration ensures that we continue to offer the very best in performance and luxury, redefining what consumers expect from today’s vehicles.”

He continued: “AW Rostamani’s legacy of quality, trust, and customer satisfaction aligns seamlessly with Chery’s innovative approach, ensuring that our customers experience the best in automotive excellence. The TIGGO 9 is not just a car but a statement of sophistication, elegance, performance, technology, and safety.”

Zaher Sabbagh, Director of Chery UAE, added: “With the launch of the TIGGO 9, we are introducing a model that redefines expectations for an SUV. As the largest model in the TIGGO lineup, it combines enduring design, high-end technology, and reliable performance to cater to UAE drivers looking for a vehicle that balances elegance with strength. This milestone reaffirms Chery’s dedication to delivering premium products and sophisticated driving experiences to the UAE and regional markets.”

Sabbagh continued: “The UAE stands at the heart of this launch, marking a proud moment for us as the country remains a vital market for luxurious, high-performance SUVs. The TIGGO 9’s debut here is a testament to our commitment to the MENA market and its evolving automotive preferences.”

Crafted for Pure Elegance

The Chery TIGGO 9 is the brand’s most ambitious SUV, fully embodying the philosophy of “Conquer with You, Guard for Love.” Its bionic-inspired design, featuring the iconic Tiger Eyebrow Bow, Sharp Teeth accents, and diamond-accented grille, radiates both strength and elegance. The rear diamond-shaped taillights and tiger-stripe fog light frames further elevate its commanding presence on the road.

Inside, the TIGGO 9 prioritizes luxurious comfort and cutting-edge technology. The 8-way power-adjustable driver’s seat, equipped with lumbar support, memory settings, ventilation, heating, and massage functions, ensures a premium driving experience. Advanced features like a 540-degree HD camera system, voice control, and a hybrid 3DHT powertrain provide a dynamic, eco-conscious driving experience. The 14-speaker surround sound system, with integrated headrest speakers, delivers an immersive audio experience that enhances every journey. Additionally, the auto-folding rear seats offer practicality, transforming the cabin to provide a spacious 2.08m² bed when the backrests are folded down. This seamless transformation ensures flexibility for both passengers and cargo.

Safety is a key feature of the TIGGO 9, which boasts a 5-star Euro NCAP rating, 13 ADAS systems (including lane-keeping assist, emergency braking, and adaptive cruise control), and 10 airbags. Its reinforced steel frame provides maximum protection, while intelligent voice control and adaptive cruise control enhance the driving experience. The SUV’s exterior and interior technology combine to offer an unparalleled level of convenience and security.

This SUV excels in user experience with its 15.6” 2.5K HD touchscreen and heads-up display, offering essential information to drivers without distractions. These features, along with the headrest speakers, foldable rear seats, and a strong focus on comfort, safety, and innovation, make the TIGGO 9 a standout option for those seeking luxury, performance, and peace of mind on the road.

The debut of the TIGGO 9 is part of Chery’s broader strategy to strengthen its presence in the UAE. With the opening of its showrooms in Sharjah and Dubai, Chery is also expanding in Abu Dhabi with the Sh. Rashid Bin Saeed showroom and the Mussafah service center. This move makes a clear statement about the brand’s long-term intentions in the region. The TIGGO 9 is more than just a car; it represents Chery’s growing role in the MENA automotive market, catering to the evolving demands of local consumers for reliable, high-performance vehicles.

Automotive

Emarat Showcases Emojet’s Aviation Fuel Leadership at Dubai Airshow 2025

Published

on

Emarat Showcases Emojet’s Aviation Fuel Leadership at Dubai Airshow 2025

Emirates Petroleum Company PJSC (Emarat), a pioneer in the UAE’s oil and gas industry, will highlight the strength of its aviation fuel business at Dubai Airshow 2025 through its aviation subsidiary, Emojet, one of the leading into-plane fuel service providers at Dubai International Airport and Al Maktoum International Airport (Dubai World Central). Emojet will host airline, airport and industry partners at Chalet A52 from 17–21 November 2025, between 10:00 AM and 5:30 PM at Al Maktoum International Airport.

A key pillar of Emarat’s portfolio, aviation fuel is delivered through Emojet, which has proudly served the UAE’s world-leading aviation industry since 1992. Today, Emojet supplies aviation fuel to many of the world’s leading international airlines at Dubai International Airport and Al Maktoum International Airport, delivering award-winning into-plane services built on safety, reliability and service excellence.

Ali Khalifa Al Shamsi, Chief Executive Officer of Emarat, said, “Dubai Airshow is a natural platform for Emarat and Emojet. For more than three decades, we have been privileged to fuel the growth of the UAE’s aviation sector and support Dubai’s rise as a global hub for passengers and cargo. Through Emojet, we combine best-in-class infrastructure, rigorous safety and operational discipline with a partnership mindset that puts our customers’ network and growth ambitions at the centre. At Dubai Airshow 2025, we look forward to reinforcing our commitment to the aviation ecosystem and exploring new collaborations that will help shape the future of air connectivity in our region.”

At Dubai Airshow 2025, Emojet will focus on deepening existing relationships and building new partnerships with airlines, cargo operators, airports, and logistics players from across the region and beyond. This follows Emojet’s July 2024 agreement with Emirates SkyCargo to supply aviation fuel for the airline’s cargo operations at Al Maktoum International Airport – a model of the strategic collaborations the brand aims to replicate and expand during the show.

Salem Bin Suloom, Vice President – Aviation Sales at Emarat, said, “Emojet’s promise is simple – safe, reliable and efficient fueling, every time. Our customers operate in highly demanding environments, and they rely on us to deliver on-time performance, technical excellence and responsive service across every flight and every turnaround. At Dubai Airshow 2025, our focus is on listening to our partners, understanding their evolving operational needs and identifying new ways we can support them – whether through long-term supply agreements, expanded into-plane services, or new collaborations with airports and operators across the wider region. We warmly invite existing and prospective partners to visit us to discuss how Emojet can fuel their future plans.”

Emojet stands apart through its modern fleet of refuelling equipment, advanced control systems and highly trained operational teams. The company utilises the latest electronic data capture and interface systems to drive efficiency, accuracy and transparency, ensuring that its operations and equipment exceed mandated IATA standards.

Continue Reading

Automotive

How Machine Learning Makes Super Cruise Smarter Every Day

Published

on

An over the shoulder shot of the GM SuperCruise in action in a GM-branded vehicle.

When technology works effortlessly, it’s easy to forget the incredible engineering behind it. That was the goal with GM’s Super Cruise hands-free driver assistance technology. Super Cruise is designed to execute precise lane centering, perform smooth lane changes, interact with a driver’s requests and handle steering maneuvers. These advanced capabilities are managed by a single, modular software stack called the Unified Lateral Controller, or ULC. Looking inside, GM engineers built a self-learning system made up of machine learning algorithms to update the vehicle’s dynamics and controls. The algorithm makes quick decisions to ensure efficiency.

Imagine you’re driving with Super Cruise engaged, and you initiate a left lane change with the turn signal. Super Cruise then starts to shift the vehicle into the left lane. But let’s say you then decide to stay in the current lane, so you signal to the right. Super Cruise will respond by bringing you back to the center of the original lane – a seemingly effortless transition, but one that requires complex and rapid calculations.

Super Cruise needs to maneuver as naturally as possible for drivers to remain comfortable and confident as they drive hands free. Diving deeper, the ULC must consider many data inputs: The curvature of the road from the LiDAR map data, lane geometry from the cameras, trajectory of the vehicle based on current speeds, vehicle load, current weather conditions, and the behavior of surrounding vehicles–all in a matter of seconds.

One of the unique features of Super Cruise is its ability to maintain precise hands-free lane centering while towing a trailer – a capability unmatched in the industry. One of Super Cruise’s standout features is its ability to maintain precise, hands-free lane centering even while towing a trailer—a capability unmatched in the industry and currently available on select GM vehicles. With a trailer attached, ULC automatically accounts in real time for the additional mass and its effects on vehicle dynamics, optimizing steering commands to control both the vehicle and the trailer.

The self-learning system analyzes real-time sensor data, enabling Super Cruise to make more accurate decisions and perform proactive adjustments, improving driver comfort and confidence over time. That allows Super Cruise to adapt for each vehicle and each driver in different environmental conditions.

Let’s go back to our trailering example: Tight lateral control is important for keeping both the vehicle and the trailer centered in the lane. The model learns how the presence of the trailer changes the vehicle’s steering response and works with the ULC to optimize its responses and keep the vehicle and trailer centered in the lane. This model also scales Super Cruise enabled by OnStar , and is now available across 13 vehicle models on select trims, and counting . No matter the shape, size, or weight of the vehicle, the ULC and our self-learning algorithms can adapt, reducing complexity. We’re bringing Super Cruise to consumers on more models, offering consistent, predictable, safe hands-free driving.

Continue Reading

Automotive

Goodyear and Peugeot Drive the Future of Intelligent Mobility with the Polygon Concept Car

Published

on

A side-angle shot of the tire of the Polygon Concept Car made in partnership by Goodyear and Peugeot.

Goodyear and Peugeot have partnered to shape the future of intelligent mobility with the unveiling of the Peugeot Polygon concept car. This next-generation vehicle features Goodyear SightLine—an advanced suite of intelligent tire technologies—integrated directly into the cockpit for the first time alongside three bespoke Goodyear tires tailored to the car’s versatile configurations.

The Peugeot Polygon is designed to adapt to a range of driving styles through three distinct configurations, Urban, Player and Explorer, and Goodyear’s tires and solutions are uniquely designed to support the vehicle’s purpose.

The collaboration marks a milestone moment and a bold move toward seamless connectivity between vehicle and tire, delivering enhanced safety, performance, and driver confidence.

Goodyear SightLine Technology: Intelligence at Every Turn

Goodyear SightLine is a proprietary suite of smart tire technologies that provides real-time insights for safety and performance improvements in vehicles, from tire properties estimation, tire health information to road conditions. These insights can be displayed directly on the driver’s heads-up display, ensuring clarity and control throughout every journey, or it can be integrated into other advanced systems of a vehicle, allowing it to mitigate situations that are driver dependent today.

Across all Polygon configurations, SightLine features are accessible from the cockpit, offering:

• Tire Maintenance: Integrated tire wear monitoring enables vehicles to automatically adjust performance settings as tires age—helps ensuring optimal handling and safety throughout their lifecycle.

• Safe Driving: SightLine predicts and detects aquaplaning risks, allowing vehicle control systems to respond instantly and maintain stability, even in challenging conditions.

Goodyear delivers insightful journeys to Polygon drivers thanks to its integration with Peugeot Drive-by-Wire technology.

Ben Glesener, senior technology director, Product Development, Consumer EMEA, commented:

“SightLine represents more than technology—it’s a vision for connected mobility. By partnering with Peugeot, we are envisioning an ecosystem where tires become active contributors to vehicle intelligence, shaping a smarter future.”

Already available in several global markets, Goodyear SightLine is not just a concept—it’s a proven smart tire service ready for real-world applications.

Goodyear Tires: Built for Today’s Roads and Tomorrow’s Possibilities

As part of this visionary collaboration, Goodyear engineered three unique tires—each custom-designed to match the aesthetic and performance needs of the Polygon’s configurations:       

  • The Urban and Player tires feature the legendary Eagle F1 tread pattern, celebrating its 45th anniversary in 2025—a symbol of high-performance heritage.
  • The Explorer tire pays tribute to the iconic Goodyear Wrangler, incorporating its rugged tread design to deliver traction to unleash unforgettable off-road experiences.

Beyond performance, the sidewall designs were crafted to visually express a new era of automotive innovation using coloring and laser technologies —where tire aesthetics and functionality converge to push the boundaries of design.

This collaboration showcases Goodyear’s long-standing expertise in combining craftmanship with premium manufacturing technologies to deliver the highest levels of customization from product performance to aesthetics.

Together, Goodyear and Peugeot are setting new trends and driving a new era—where every journey is smarter and more expressive.

Continue Reading

Trending

Copyright © 2023 | The Integrator