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Life Is Not a Rehearsal, We’re Here for a Good Time

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O Beach Dubai

Exclusive interview with Tony Truman, Co-Owner, O Beach Dubai

O Beach Dubai blends Ibiza’s energy with Dubai’s luxury. What inspired you to bring the iconic O Beach brand to Dubai?

The inspiration was just purely the global expansion of the brand.  We felt Dubai was the perfect destination for this move, as the city’s hospitality sector has exploded over the last 10 years on all fronts.  If you want to be recognised internationally, Dubai is the obvious choice, with so many of the world’s best brands based here.

How does O Beach Dubai redefine luxury leisure, and what makes it stand out in a competitive market like Dubai?

We wanted to elevate our brand, especially in the aesthetics of the actual venue itself. Dubai is the epitome of high-end luxury, so we knew we had to create a venue that embodied this luxury, but also one that was durable to withstand big, fun party nights. We’re a bit different from most beach clubs here in that we offer a high-energy daytime vibe as well as a lively nightlife experience. Many places are much calmer and more tranquil during the day. We also put on extravagant daytime shows that are unlike anything else in the market.

Ibiza is known for its vibrant energy and iconic beach club scene. How have you adapted this concept to cater to Dubai’s audience?

This has been a constant work in progress.  We are literally adapting every day and week to local market trends, and it’s been very much a big eye-opener even to seasoned professionals like myself and our team. In life, you never stop learning and the last six months have been a learning trajectory for us.

You have decades of experience across hospitality, events, and nightlife. What’s the secret to creating an unforgettable guest experience?

A few key ingredients are essential for me: treat all your customers the same, regardless of their status. We live in a world dominated by excessive VIP culture, but I honestly believe anyone who has made an effort to come to your venue should be treated equally, regardless of their spending power. Choosing the right staff is also critical – they must understand the values and DNA of your business and be on the same page, and they should be selected for their abilities and personality, not solely on looks. The relationship between staff and customers is vital, as it contributes to an unforgettable experience. Finally, pricing is also key – customers should never feel that what they paid wasn’t value for money.

Events play a significant role in creating hype for beach clubs. What exciting events or activations can we expect at O Beach Dubai this season?

We have tried to bring a bit of a similar formula to Dubai as what we have in Ibiza, with events and musical offerings catering to all tastes. We want everyone coming to O Beach Dubai to experience music they enjoy during that day; we’re not pigeonholed in one particular style. The shows from Ibiza have been adapted a little to suit Dubai and the venue. In the new year, we plan to host more diverse parties and events with an international flavour, using recognised DJs, promoters, and acts so that should be fun.

In your opinion, what’s the single most impactful step the hospitality industry can take toward genuine sustainability?

In my view, the key to genuine sustainability in hospitality is integrating environment-friendly practices across all aspects of operations – reducing waste, conserving energy and sourcing responsibly. At O Beach Dubai, we’re committed to finding ways to balance luxury with sustainability, from venue design to event operations. While we’re still evolving, we aim to make continuous improvements to minimise our environmental impact and ensure long-term success.

Hospitality

ROHINI Celebrates Holi with Colourful, Contemporary Thandai Creations

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The festival of Holi is all about colour, music and good vibes, and Rohini at Mövenpick JLT is bringing that energy straight to your glass. From 2 to 8 March, the restaurant is serving Rang, Ras aur Thandai Holi, a limited-time beverage special inspired by the playful spirit of the festival, giving Dubai diners a fun way to celebrate through flavour.

Drawing on nostalgic flavours, the traditional thandai is deconstructed with a fresh, contemporary edge that fits naturally into Dubai’s modern dining scene. The seasonal drinks keep the familiarity guests love while introducing lighter, more current flavour combinations, giving guests the green energy this season calls for

The menu features two flavour profiles. One leans into classic Kesar Pista and Badam notes, while the other takes a more experimental direction with a Matcha Moringa twist for a clean, modern flavour. Served as cocktail and mocktail options, the drinks balance tradition with a playful upgrade, capturing the celebratory mood Holi is known for.

Rohini continues to stand out as a go-to destination for contemporary Indian dining in Dubai, with its Holi special bringing together familiar flavours and a nostalgic festive touch for guests to enjoy throughout the week.

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Hospitality

EMBRACE THE SPIRIT OF RAMADAN AT AL HABTOOR GRAND RESORT, AUTOGRAPH COLLECTION

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As the Holy Month of Ramadan begins, Al Habtoor Grand Resort, Autograph Collection invites guests to experience the Grand Starlit Iftar at the picturesque Grand Garden Lawn. This refined journey of flavor and reflection offers a beautiful setting to gather with loved ones beneath a starlit sky and twinkling lights.

As the sun sets and the city’s pace slows, guests are invited to escape into a serene, open-air sanctuary. Surrounded by lush greenery and the soft, golden glow of lanterns, the evening begins with the soulful, rhythmic hum of live Oud tunes, setting a peaceful stage for reflection and connection.

The journey starts with the traditional breaking of the fast, featuring refreshing glasses of Jallab, Kamar Al Dein, Tamer Hindi, and Laban. This leads into a lavish Iftar buffet that celebrates both local heritage and global flair. Guests can explore an abundant spread of mezze and salads from creamy Hummus and Tabbouleh to crisp Cheese Sambousek, Meat Kibbeh, and Spinach Fatayer.

The heart of the feast offers a rich tapestry of flavors, featuring aromatic classics like Lamb Kofta, Chicken Shish Taouk, and succulent Ouzi. For those seeking a more international palate, the menu transitions seamlessly into dishes such as Pan Seared Fish with Lemon Butter Sauce and a live pasta station serving fresh Penne Arrabbiata. The air is further filled with the scent of tradition at the live cooking stations, where freshly prepared Saj (Cheese and Zaatar) and expert carvings are made to order.

The experience reaches a sweet crescendo with a decadent dessert selection. Whether it’s the warmth of Cheese Kunafa and Umm Ali, the crunch of Baklawa, or the modern indulgence of Chocolate Fudge and Passion Fruit Delight, there is a flavor for every craving.

As the night matures, the energy shifts into a relaxed Suhoor. In a setting designed for late-night conversations, guests can enjoy a curated à la carte menu of local delights. To round out the evening, a nearby shisha area offers a quiet space to unwind and soak in the calm of the night under the stars.

Event Details

Iftar
Time: Sunset to 9:00 pm

Suhoor
Price: À la carte
Time: 9:00 pm to 1:00 am

Dates: Daily throughout Ramadan
Location: Grand Garden Lawn, Al Habtoor Grand Resort, Autograph Collection, JBR

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Hospitality

RAMADAN AT MARRIOTT AL FORSAN, ABU DHABI

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Flavors of Ramadan: A Sensory Iftar to Remember

Step into the spirit of Ramadan with an unforgettable Iftar experience at Khayal, where tradition, passion, and togetherness come alive. Indulge in a lavish Iftar buffet featuring a carefully curated selection of traditional and international dishes, served in a warm and inviting ambiance inspired by the essence of the holy month.

Iftar Buffet:

  • Timing: From Sunset until 9:30 PM
  • Venue: Khayal, Marriott Al Forsan, Abu Dhabi

Early Bird Offer:

  • 40% off for bookings made before 12th February 2026

Special Discounts:

  • 30% off Iftar for in-house hotel guests
  • 30% off for FAZAA cardholders
  • MoreCravings App: Buy One Get One Free

Serenity at Dawn: Suhoor & Group Ramadan Celebrations
A Peaceful Suhoor Indulgence & Memorable Group Gatherings

Enjoy a calm and comforting Suhoor experience at the Lobby Lounge, designed for those seeking nourishment and tranquility before dawn. Featuring a thoughtfully curated set menu, this Suhoor offering ensures a balanced and fulfilling start to your day.

Suhoor Set Menu:
Timing: 11:00 PM – 3:00 AM
Venue: Lobby Lounge, Marriott Al Forsan

For larger gatherings, celebrate the holy month together with Group Ramadan Packages, ideal for corporate Iftars and family reunions. Enjoy a delightful culinary journey paired with exceptional service in a festive atmosphere.

Group Ramadan Packages:

  • Minimum 30 guests
  • Special Offer: For every 10 guests, 1 dines complimentary
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