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Life Is Not a Rehearsal, We’re Here for a Good Time

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O Beach Dubai

Exclusive interview with Tony Truman, Co-Owner, O Beach Dubai

O Beach Dubai blends Ibiza’s energy with Dubai’s luxury. What inspired you to bring the iconic O Beach brand to Dubai?

The inspiration was just purely the global expansion of the brand.  We felt Dubai was the perfect destination for this move, as the city’s hospitality sector has exploded over the last 10 years on all fronts.  If you want to be recognised internationally, Dubai is the obvious choice, with so many of the world’s best brands based here.

How does O Beach Dubai redefine luxury leisure, and what makes it stand out in a competitive market like Dubai?

We wanted to elevate our brand, especially in the aesthetics of the actual venue itself. Dubai is the epitome of high-end luxury, so we knew we had to create a venue that embodied this luxury, but also one that was durable to withstand big, fun party nights. We’re a bit different from most beach clubs here in that we offer a high-energy daytime vibe as well as a lively nightlife experience. Many places are much calmer and more tranquil during the day. We also put on extravagant daytime shows that are unlike anything else in the market.

Ibiza is known for its vibrant energy and iconic beach club scene. How have you adapted this concept to cater to Dubai’s audience?

This has been a constant work in progress.  We are literally adapting every day and week to local market trends, and it’s been very much a big eye-opener even to seasoned professionals like myself and our team. In life, you never stop learning and the last six months have been a learning trajectory for us.

You have decades of experience across hospitality, events, and nightlife. What’s the secret to creating an unforgettable guest experience?

A few key ingredients are essential for me: treat all your customers the same, regardless of their status. We live in a world dominated by excessive VIP culture, but I honestly believe anyone who has made an effort to come to your venue should be treated equally, regardless of their spending power. Choosing the right staff is also critical – they must understand the values and DNA of your business and be on the same page, and they should be selected for their abilities and personality, not solely on looks. The relationship between staff and customers is vital, as it contributes to an unforgettable experience. Finally, pricing is also key – customers should never feel that what they paid wasn’t value for money.

Events play a significant role in creating hype for beach clubs. What exciting events or activations can we expect at O Beach Dubai this season?

We have tried to bring a bit of a similar formula to Dubai as what we have in Ibiza, with events and musical offerings catering to all tastes. We want everyone coming to O Beach Dubai to experience music they enjoy during that day; we’re not pigeonholed in one particular style. The shows from Ibiza have been adapted a little to suit Dubai and the venue. In the new year, we plan to host more diverse parties and events with an international flavour, using recognised DJs, promoters, and acts so that should be fun.

In your opinion, what’s the single most impactful step the hospitality industry can take toward genuine sustainability?

In my view, the key to genuine sustainability in hospitality is integrating environment-friendly practices across all aspects of operations – reducing waste, conserving energy and sourcing responsibly. At O Beach Dubai, we’re committed to finding ways to balance luxury with sustainability, from venue design to event operations. While we’re still evolving, we aim to make continuous improvements to minimise our environmental impact and ensure long-term success.

Hospitality

Cancro Calls for a Fresh Look at Hydration as UAE Families Return to Routine

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Cancaro's product lineup

As wellness becomes a top priority for UAE families, Cancro, a wellness-focused hydration company, is calling for a rethink of how families stay hydrated during the busy season ahead.  With the UAE’s long, hot climate and demanding routines, hydration plays a critical role in maintaining focus, energy, and immunity — yet it is often overlooked.

What makes Cancro’s approach different is its use of deuterium-depleted water (DDW). Most water contains a small amount of deuterium, a naturally occurring form of hydrogen sometimes referred to as heavy hydrogen.  In high amounts, deuterium can slow down how efficiently cells produce energy.

DDW has much of this deuterium removed, making it lighter. Early research suggests that it may support healthier cell function, improved energy, and faster recovery — benefits that align with today’s wellness-driven lifestyles.

Health specialists point to three areas where hydration is especially important for families in September:

  • Focus & Learning: Even mild dehydration can affect concentration and memory, making it harder for children to perform at school.
  • Energy & Productivity: For parents balancing work and family commitments, hydration is key to sustaining energy throughout long days.
  • Immunity & Recovery: Proper hydration strengthens the body’s defenses against seasonal illnesses and supports recovery after activity.

“Families in the UAE live fast-paced, high-demand lives, often in extreme heat or air-conditioned environments that contribute to dehydration,” said Arsh Mehta, Founder of Cancro. “At Cancro, we believe hydration should be about more than quenching thirst — it’s about supporting wellbeing in a holistic way. With advanced hydration solutions like deuterium-depleted water, we aim to help families feel stronger, more focused, and more resilient every day.”

Cancro is encouraging UAE families to see hydration not as routine, but as a daily health investment — one that supports sharper minds, stronger immunity, and better energy for both children and parents.

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Hospitality

DIVE INTO GREATNESS: SUN DIVING WELCOMES WORLD CHAMPION FREEDIVER ALESSIA ZECCHINI TO SUN SIYAM OLHUVELI

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Alessia Zecchini, world champion freediver, in yellow and black wetsuit smiling by the ocean before diving event at Sun Siyam Olhuveli.

Sun Diving is proud to present a one-of-a-kind ocean experience with world champion freediver Alessia Zecchini on 13th October 2025. The event will be held at Sun Siyam Olhuveli’s Sunrise Beach from 4:00 PM to 5:30 PM. Guests will have the rare opportunity to meet the athlete recognized as “The Deepest Woman in the World.”

Born in Rome in 1992, Alessia began freediving training at just 13 years old and went on to set multiple world and European records. She was the first woman to dive to 100 meters in free immersion and has since reached the deepest at 123 meters in constant weight with monofin. Her inspiring career has been celebrated worldwide, including in the movie Vertical Breath and the acclaimed Netflix documentary The Deepest Breath. Today, she continues to push boundaries while sharing her passion for the ocean and the importance of its conservation.

This unique guest engagement by Sun Diving offers dive enthusiasts the chance to meet Alessia during an informative talk. She will share her journey and experiences in freediving, reflect on her accomplishments, and discuss ocean preservation and breath control. Following her talk, a Q&A session will allow guests to connect directly with Alessia and the Sun Diving team. Sun Diving will also host an interactive beach experience where guests can try scuba and snorkel gear in shallow water with instructors. Guests can capture photos and autographs from Alessia and explore the dive booth to learn about the world of diving and special offers at Sun Diving.

“Welcoming Alessia Zecchini is an honor for us and an inspiration for our guests,” said Ahmed Nihaan, Dive Center Manager at Sun Siyam Olhuveli. “Her achievements beneath the waves embody both human potential and the importance of protecting our oceans.”

Sun Diving, the official diving arm of Sun Siyam Group, offers SSI-certified courses, snorkelling, freediving, and specialty programs across its Maldives properties. As a subsidiary, it enhances guest experiences with curated dive packages, illustrated dive maps, lifeguard programs, and eco-focused initiatives, positioning Sun Siyam as a leader in sustainable and memorable ocean adventures.

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Hospitality

THE RETURN OF JAZZ & JUICE NIGHTS AT CUCINA, THE PALM

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Three-piece jazz trio performing live at Cucina The Palm during Jazz and Juice Nights, featuring upright bass, piano, and drums against decorative wall backdrop.

Jazz, cocktails and Italian flair are back! Cucina, The Palm is bringing back its much-loved Jazz & Juice Nights, starting Friday, 3rd October, where live music, Italian dining, and vibrant energy set the scene for an unforgettable night.

Every Friday and Saturday from 7pm to midnight, Cucina comes alive with a dynamic three-piece jazz trio led by award-nominated arranger and composer Rudo Pieterse on upright bass and vocals, accompanied by Jose Roman Nunez on piano and Janelle Bernado on drums. Their soulful melodies and lively rhythms fill the restaurant with energy, immersing guests in the sounds of classic jazz and the warm ambience of an Italian piazza.  

Guest can enjoy two hours of unlimited beverages for just AED 165, featuring Italian classics such as the timeless Negroni and refreshing Aperol Spritz, alongside the Hugo Spritz and the restaurant’s signature Cucina Spritz – a mix of Martini Fiero, Martini Ambrato, berry shrub, sparkling wine, and chocolate bitters. Wine lovers can also explore Cucina’s unique wines-on-tap selection and savour an impressive selection of reds, whites and rosés.

For those seeking a complete dining experience, Cucina’s a la carte menu celebrates the essence of Italy. Guests can indulge in freshly made pasta, wood-fired pizzas, and other Italian favourites, all crafted with fresh ingredients and time-honored recipes. Each dish is designed to complement the live entertainment and drinks, transporting diners to the heart of Italy for a truly immersive experience. 

With the trio’s vibrant performances, Cucina’s lively yet sophisticated ambiance, inventive drinks offering and delicious à la carte options, Cucina’s Jazz & Juice Nights deliver the perfect weekend ritual – ideal for long evenings of dining, sipping and soaking up the atmosphere.

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