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Life Is Not a Rehearsal, We’re Here for a Good Time

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O Beach Dubai

Exclusive interview with Tony Truman, Co-Owner, O Beach Dubai

O Beach Dubai blends Ibiza’s energy with Dubai’s luxury. What inspired you to bring the iconic O Beach brand to Dubai?

The inspiration was just purely the global expansion of the brand.  We felt Dubai was the perfect destination for this move, as the city’s hospitality sector has exploded over the last 10 years on all fronts.  If you want to be recognised internationally, Dubai is the obvious choice, with so many of the world’s best brands based here.

How does O Beach Dubai redefine luxury leisure, and what makes it stand out in a competitive market like Dubai?

We wanted to elevate our brand, especially in the aesthetics of the actual venue itself. Dubai is the epitome of high-end luxury, so we knew we had to create a venue that embodied this luxury, but also one that was durable to withstand big, fun party nights. We’re a bit different from most beach clubs here in that we offer a high-energy daytime vibe as well as a lively nightlife experience. Many places are much calmer and more tranquil during the day. We also put on extravagant daytime shows that are unlike anything else in the market.

Ibiza is known for its vibrant energy and iconic beach club scene. How have you adapted this concept to cater to Dubai’s audience?

This has been a constant work in progress.  We are literally adapting every day and week to local market trends, and it’s been very much a big eye-opener even to seasoned professionals like myself and our team. In life, you never stop learning and the last six months have been a learning trajectory for us.

You have decades of experience across hospitality, events, and nightlife. What’s the secret to creating an unforgettable guest experience?

A few key ingredients are essential for me: treat all your customers the same, regardless of their status. We live in a world dominated by excessive VIP culture, but I honestly believe anyone who has made an effort to come to your venue should be treated equally, regardless of their spending power. Choosing the right staff is also critical – they must understand the values and DNA of your business and be on the same page, and they should be selected for their abilities and personality, not solely on looks. The relationship between staff and customers is vital, as it contributes to an unforgettable experience. Finally, pricing is also key – customers should never feel that what they paid wasn’t value for money.

Events play a significant role in creating hype for beach clubs. What exciting events or activations can we expect at O Beach Dubai this season?

We have tried to bring a bit of a similar formula to Dubai as what we have in Ibiza, with events and musical offerings catering to all tastes. We want everyone coming to O Beach Dubai to experience music they enjoy during that day; we’re not pigeonholed in one particular style. The shows from Ibiza have been adapted a little to suit Dubai and the venue. In the new year, we plan to host more diverse parties and events with an international flavour, using recognised DJs, promoters, and acts so that should be fun.

In your opinion, what’s the single most impactful step the hospitality industry can take toward genuine sustainability?

In my view, the key to genuine sustainability in hospitality is integrating environment-friendly practices across all aspects of operations – reducing waste, conserving energy and sourcing responsibly. At O Beach Dubai, we’re committed to finding ways to balance luxury with sustainability, from venue design to event operations. While we’re still evolving, we aim to make continuous improvements to minimise our environmental impact and ensure long-term success.

Hospitality

Yas Island Annual Passes are back on sale

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Yas Island is excited to announce the highly anticipated return of the Yas Annual Pass. Guests can once again choose from the Silver, Gold, or Diamond Yas Annual Pass, granting exclusive access to unforgettable experiences at Yas Theme Parks and across the Island.

The Yas Annual Pass offers a variety of options to choose from, including the Silver Pass, Gold Pass, Diamond Pass, and VIP Pass. The Bronze pass will be discontinued and Bronze pass holders will be automatically upgraded to the Silver Pass at no extra cost, giving them access to an enhanced range of benefits.  

Passholders can enjoy unlimited access to Ferrari World Yas Island, Abu Dhabi, Warner Bros. World Yas Island, Abu Dhabi, Yas Waterworld Yas Island, Abu Dhabi, and SeaWorld Yas Island Abu Dhabi. Along with thrilling attractions, they’ll benefit from exclusive discounts on dining and retail, plus priority access to seasonal events and activities, ensuring unforgettable experiences all year long.

With unmatched perks and year-round benefits, the Yas Annual Pass guarantees every visit to Yas Island is filled with excitement, adventure, and lasting memories. Annual Passes and theme parks tickets can only be purchased through Yas Island Theme Parks official channels.

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Hospitality

Bumblebee Food Launches the World’s First Bone Broth Cookies

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Bumblebee cookies

Bumblebee Food is thrilled to announce the launch of the world’s first-ever bone broth cookies for babies and kids. Proudly crafted in Dubai, these innovative cookies combine the rich, nutrient-dense benefits of bone broth with the convenience and appeal of a delicious snack.

Bumblebee Food specialise in offering products that are free from additives, preservatives and artificial ingredients, ensuring parents can confidently feed their little ones only the best. These cookies, made in partnership with The Broth Lab, the UAE’s leading bone broth specialist, are the first of their kind globally, offering parents an entirely new way to nourish their children.

Mini Moo Bone Broth is packed with essential nutrients, providing many benefits for babies and toddlers during their critical early stages of development. It is rich in collagen, which supports the healthy growth and development of skin, joints and bones. It is high in minerals, which promote strong bones and teeth while supporting the immune system. Mini Moo Bone Broth also boosts gut health by aiding digestion and supporting a healthy gut microbiome. Additionally, it supports brain development as it contains amino acids like glycine, which are essential for cognitive function and nervous system health.

Each of Bumblebee’s bone broth cookie is carefully crafted to ensure maximum nutritional value while offering a soft, easy-to-eat texture perfect for young children. These cookies make for an ideal snack that is convenient, wholesome, and packed with the powerhouse goodness of bone broth.

‘We are incredibly excited to be the first to bring bone broth cookies to the world,’ says Qadreya Al Awadhi, Founder of Bumblebee Food. ‘At Bumblebee Food, we believe innovation is key, and with this product, we are offering a truly unique and nourishing snack option. We are proud to collaborate with The Broth Lab, whose expertise in bone broth ensures that our cookies provide the highest quality nutrients for growing babies and toddlers.’

The new range of bone broth cookies uses The Broth Lab’s Mini Moo range, this includes Banana Cookies with Bone Broth, Beetroot Cookies with Bone Broth, Cheese Crumbles with Bone Broth, and Pizza Crumbles with Bone Broth.

Bumblebee Food is also introducing a new puree range using The Broth Lab’s Mini Moo range, including Veggie Mix with Bone Broth, and Carrots & Beef with Bone Broth. This three-pack of purees fortified with bone broth from The Broth Lab is available for AED 80, marking another first in the UAE baby food market.

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Hospitality

KSIADC and Huawei Join Forces to Revolutionize Smart Aviation in KSA

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Huawei KSIADC

The King Salman International Airport Development Company (KSIADC) and Huawei have signed a landmark Memorandum of Understanding (MoU) during LEAP 2025 to drive innovation and digital transformation in the aviation sector. This strategic partnership is set to revolutionize airport operations and passenger experiences by leveraging Huawei’s global expertise in Information and Communication Technology (ICT) and KSIADC’s leadership in transforming King Salman International Airport into a state-of-the-art aviation hub.

Spanning an impressive 57 square kilometers, King Salman International Airport is envisioned as one of the world’s largest and most advanced aviation hubs. The development will feature six runways, six terminals, and an iconic terminal designed to redefine the passenger experience. It will also include a private aviation hub, a cargo and logistics center, and an integrated airport city that combines residential, hospitality, retail, entertainment, office, logistics, and industrial assets. This comprehensive vision positions the airport as a global gateway for business, tourism, and logistics.

The collaboration will focus on integrating advanced technologies such as Artificial Intelligence (AI), Internet of Things (IoT) and Private 5G-Advanced (5G-A) to enhance operational efficiency and elevate passenger services. It also includes the development of an AI-powered digital guest platform to streamline interactions, improve wayfinding, and offer personalized services. Additionally, the partnership aims to incorporate smart infrastructure solutions Private and IoT into airport operations, while exploring future innovations such as predictive analytics and advanced biometrics to ensure scalability and adaptability for evolving needs.

Linda Schucroft, VP of Digital Innovation of KSIADC, said: “This partnership with Huawei represents a significant milestone in our journey to transform King Salman International Airport into a global leader in smart aviation. By integrating cutting-edge technologies, we aim to redefine operational efficiency, elevate passenger experiences, and set new benchmarks for innovation in the aviation sector.”

Simon Zousiyi, Deputy CEO of Huawei Saudi, added: “At Huawei, we believe that technology has the power to transform industries and create smarter, more sustainable ecosystems. This collaboration with KSIADC reflects our commitment to delivering innovative ICT solutions tailored to the unique needs of the aviation sector. Together, we aim to build a next-generation airport that not only enhances operational excellence but also redefines the passenger experience, setting a new standard for smart airports globally. This partnership aligns seamlessly with Saudi Arabia’s Vision 2030, and we are proud to contribute to this transformative journey.”

The MoU reflects the shared vision of KSIADC and Huawei to harness the power of technology to drive innovation and sustainability in the aviation industry. It also aligns with Saudi Arabia’s Vision 2030, which emphasizes the importance of modernizing infrastructure and fostering strategic partnerships to position the Kingdom as a global logistics and tourism hub.

The partnership highlights the critical role of technology-driven collaborations in shaping the future of industries. With this MoU, KSIADC and Huawei are poised to lead the transformation of the aviation sector, setting a global benchmark for smart airport solutions.

Huawei also showcased its innovations at LEAP 2025, held from February 9th to 12th in Riyadh, where it demonstrated how its holistic approach to digital transformation is revolutionizing industries with next-generation solutions. The company’s diverse range of offerings caters to the evolving demands of smart cities, healthcare, education, and industrial sectors, with a strong emphasis on delivering intelligent infrastructure that promotes sustainability and enhances operational efficiency.

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