Binghatti Holding Ltd (“Binghatti Holding”), one of the UAE’s leading real estate developers, has become a founding partner of the newly launched Dubai PropTech Hub, a groundbreaking initiative by DIFC Innovation Hub and Dubai Land Department (DLD).

As a founding partner of the Dubai PropTech Hub, Binghatti will support the transformation of the real estate sector through the adoption of cutting-edge technologies such as artificial intelligence, blockchain, and sustainable smart infrastructure. Located within the DIFC Innovation Hub, the initiative will serve as a dynamic ecosystem that fosters collaboration between developers, start-ups, investors, and regulators.

The Dubai PropTech Hub is expected to spur the growth of over 200 PropTech companies, creating more than 3,000 jobs, and attracting $300 million in venture capital by 2030. Through its Scale-up Accelerator, Living Lab, and bespoke innovation programs, the hub will give Binghatti prioritised access to next-generation PropTech start-ups to create innovative solutions tailored to the region’s unique market dynamics across the entire real estate value chain.

Katralnada BinGhatti, CEO of Binghatti Holding Ltd., commented: “Binghatti Holding’s partnership with the Dubai PropTech Hub underscores our commitment to shaping a smarter, more sustainable future for real estate in Dubai. Innovation and sustainability have always been at the heart of Binghatti’s growth strategy and our partnership with the hub will reinforce our position as one of the most innovative real estate developers in the region. Our role in the PropTech Hub will also support the acceleration of our digital transformation strategy across our real estate developments through the integration of emerging technologies that will enhance operational efficiency, reduce energy consumption and make the customer experience more seamless.”

Binghatti is redefining the real estate experience through a suite of cutting-edge technologies designed to enhance transparency, accessibility, and investor engagement. From high-fidelity 3D modelling and immersive virtual walk-throughs to AI-powered design simulations, the company is enabling clients to explore and interact with properties in real time, no matter where they are in the world. Binghatti is also pioneering blockchain-based property tokenisation, a breakthrough that simplifies transactions, enhances liquidity, and opens up fractional ownership opportunities. This initiative aligns with the Dubai Land Department’s digitisation roadmap and supports the emirate’s ambition to become a global leader in smart real estate.

Binghatti’s partnership with the PropTech Hub will also help shape the strategic priorities of the hub’s agenda in the region, ensuring that its initiatives align with the evolving needs of the real estate sector and support the Dubai Economic Agenda D33 and the Dubai Real Estate Strategy 2033’s ambition to make the Emirate the world’s best city to live and work in.

Binghatti currently has around 20,000 units under development across about 30 projects in prime residential areas across Dubai, including Downtown, Business Bay, Jumeirah Village Circle, Al Jaddaf, Meydan, Dubai Science Park, Dubai Production City, and Sports City.  Binghatti’s flagship properties are branded residences built in collaboration with Bugatti, Mercedes-Benz, and Jacob & Co. and have attracted celebrity clients including football star Neymar Junior and the opera star Andrea Bocelli.

In the past six months, Binghatti has launched eight new projects featuring nearly 6,000 units spread across 4.4 million square feet. The company also announced in May that it had acquired freehold land with over 8 million square feet of gross floor area with an anticipated total development value of over AED 25 billion. The land is in Nad Al Sheba 1, in the heart of Dubai’s sought-after Meydan district, and is set to be used for what would be the company’s first large-scale master-planned residential community in the Emirate.

ELEVATE, the visionary lifestyle real estate brand launched in the UAE by global development firm One Group and Ennismore, the fastest-growing lifestyle and leisure hospitality company, has signed an agreement to introduce the region’s first-ever beachfront Mondrian residences in the UAE. The landmark $500 million project will be situated on the rapidly growing Al Marjan Island, marking a pivotal moment in the evolution of branded living experiences on the island and in the region. The grand opening is anticipated to be in Q4 2028.

The signing took place between Zeeshan Shah, Founder & Chairman, ELEVATE and Louis Abboud, Regional Head of Lifestyle Collective IMEAT, Ennismore, in the presence of Arch. Abdulla Al Abdouli, CEO of Marjan.

This partnership unites the strengths of two globally respected leaders, collaborating to champion bold design, authentic community experiences, and purposeful living. ELEVATE is setting new benchmarks for intentional and design-forward living, rooted in the UAE with a deep understanding of the region’s evolving cultural and lifestyle ambitions. It offers the perfect counterpart: local insight, real estate expertise, and a vision for redefining modern luxury. Ennismore is a powerhouse in luxury lifestyle hospitality, comprising a collective of 16 globally celebrated brands and two F&B groups—including Delano, SLS, 25hours Hotels, SO/, and Rikas—as well as over 500 restaurants and bars. Together, the two are set to create transformative destinations that resonate far beyond the traditional hospitality model.

Commenting on the signing, Arch. Abdulla Al Abdouli, CEO of Marjan said: “We are delighted to welcome the Mondrian Residences to Al Marjan Island as part of our ongoing commitment to elevating Marjan’s global stature, which is increasingly being famed as a lifestyle-led development. This collaboration between ELEVATE and Ennismore adds a new layer of depth and creativity to our growing portfolio of branded residences on the island. We are proud to welcome Mondrian Beach Residences to Al Marjan Island, which is slated to mark a global expansion for the hospitality giant, showcasing the draw and relevance of Marjan today”.  

With this landmark project, ELEVATE reaffirms its long-term commitment to the UAE, supported by a $1 billion development pipeline scheduled for the next 12 months. As the newly launched lifestyle real estate brand from One Group, ELEVATE is setting out to redefine luxury living with its philosophy of living centered around five core pillars of Health, Wellness, Tribe, Purpose and Flowthat resonate with both modern residents and global investors.

Speaking on the collaboration, Zeeshaan Shah, Chairman of One Group and Founder & CEO of ELEVATE, shared his enthusiasm: “We’re very proud to be bringing the first-ever beachfront Mondrian residences to the UAE in collaboration with Ennismore. We carefully selected Mondrian for this location as the brand is the epitome of what Marjan Island is becoming. Renowned for being at the forefront of lifestyle, art and culture, Mondrian’s are icon’s in every city they’re in whether it’s Los Angeles, Cannes or Ibiza and this will undoubtedly be the icon of Marjan Island”.

The Mondrian Al Marjan Island Beach Residences will deliver a five star hospitality-infused residential experience, featuring private beach access, signature design elements, wellness-centric amenities, and curated cultural programming. Residents can expect hotel-grade services with the privacy and ownership benefits of a home, making it a compelling investment for both lifestyle buyers and discerning investors.

Known for its avant-garde design and cultural relevance, Mondrian is one of Ennismore’s most iconic brands, celebrated for its progressive edge in art, fashion, and urban living. With flagship properties in cities such as Los Angeles, Mexico, Ibiza, Doha, Singapore, and Seoul, Mondrian’s branded residential arrival in the UAE signals a new era for luxury beachfront living.

Louis Abboud, Regional Head of Lifestyle Collective IMEAT at Ennismore, said, “We are excited to introduce this new and exciting Mondrian residential project to the UAE in collaboration with ELEVATE. Mondrian is a symbol of creative expression, and Al Marjan Island provides the perfect canvas. This development will bring our signature energy to a thriving new destination and redefine what modern beachfront living can feel like.”

To ensure every detail of the project reflects its exceptional vision, a world-class team of consultants has been carefully curated. Leading the architectural narrative is Gensler – the world’s largest architecture and design firm, headquartered in San Francisco – bringing global expertise and innovative design-thinking to the forefront. Complementing this is the acclaimed London-based Bergman Interiors, celebrated for their award-winning work across luxury hospitality, branded residences, and superyachts, adding a layer of bespoke sophistication to the interiors. Together, they infuse the development with a level of design excellence rarely seen in the region.

Backed by a global real estate transaction record exceeding $2.5 billion, One Group’s expansion into the UAE via ELEVATE is not just strategic – it’s personal. Shah, who began his career in the UAE nearly two decades ago, sees the country as a natural extension of the Group’s lifestyle-driven ethos. For ELEVATE, this launch is only the beginning of the UAE chapter. With several projects in the pipeline across the UAE, the brand is poised to redefine success and luxury, not by excess, but through purposeful design, community, and well-being.

Concluding, Shah said, “This partnership marks our development debut in the region, and we are proud to start by setting a new benchmark in branded beachfront living. I’m deeply grateful to the trusted partners and supporters who stood by this vision from the start – your belief and commitment have been paramount in bringing it to life.”

Ennismore’s branded residential properties, including Mondrian Al Marjan Island Beach Residences, are supported by Accor One Living, an industry-first 360º platform focused on developing, designing, and operating mixed-use projects and branded homeowner communities. Through Accor One Living, homeowners, guests, and partners are connected to Accor’s diverse ecosystem of brands, expertise, and solutions, creating a constant flow of new opportunities to live, work, and play.

A series of international roadshows conducted over the past 12 months by Dubai-based developer Object 1 has revealed rising global interest in the emirate’s real estate market. With more than 100 events held across key regions including Europe, Asia, Africa, and America, the initiative has uncovered important trends around investor motivations, priorities, and market shifts as global appetite for Dubai property continues to grow.

Some of the key decision-making factors among investors included the potential for strong ROI, flexible payment plans, high-quality furnishing, and access to modern amenities and smart home technology.

Strong demand was observed from investors in Iran, Turkey, and India, as well as from Francophone and German-speaking regions. Meanwhile, Africa has emerged as a promising market with exceptional engagement.

Object 1’s data also revealed that most investors were driven by portfolio diversification, with average commitments starting from USD 300,000 for one- or two-bedroom apartments. First-time buyers in Dubai typically leaned towards studio units, while high-net-worth individuals showed greater interest in larger residences within premium developments.

International buyers also demonstrated a growing interest in residences with European finishes, with many citing home appliances by European brands as a value-add. This reflects a broader shift in the perception of Dubai property, where quality, design, and convenience are becoming just as important as location and price.

Commenting on the company’s evolving roadmap, Ismail Gasanov, Head of Business Development at Object 1, said, “Based on the insights we gathered during our roadshows, we are now refining our international strategy for the year ahead. We plan to increase our focus on markets that have shown strong engagement, while continuing to prioritise India, Singapore, and the UK. This approach is supported by the results we have seen so far, including a 220% increase in our sales value and a 140% increase in sales volume in Q1 2025 compared to the same period last year.”

As per their findings, North America, in particular, has recently entered Object 1’s top ten global markets, driven by a growing shift in outbound capital from the US and Canada toward high-growth international destinations.

Object 1 attributes much of its international success to strategic collaborations with real estate agencies and local market experts. These partnerships have enabled the company to adapt its outreach to suit regional investor expectations, resulting in higher-quality engagement and more effective event outcomes.

Ismail added, “I want to express my sincere gratitude to our partners, investors, and entire Object 1 team, whose dedication, hard work, and shared vision are the driving force behind our achievements. We remain committed to growing our footprint and delivering exceptional opportunities for global investors, contributing to both our company’s success and the development of Dubai’s real estate sector.”

Looking ahead, Object 1 plans to continue its international outreach through a new phase of roadshows, private investor events, and market-specific campaigns. At the same time, the company remains focused on its core mission of developing future-ready, high-quality communities that deliver long-term value to both residents and investors while contributing to the next chapter of Dubai’s real estate landscape.