Connect with us

Tech News

Smartifai Files Patent to Solidify Its Position as a Leader in Audience Context Solutions

Published

on

Smartifai

In a major step towards reshaping the AdTech industry, Smartifai has filed a patent with the United States Patent and Trademark Office (USPTO) on January 14, 2025, for its revolutionary audience context solution. This development highlights the company’s evolution from a contextual advertising provider to a leading authority in audience context intelligence, enabling brands to connect with their audiences more effectively and meaningfully.

The patent reinforces Smartifai’s commitment to innovation and sets the stage for its global expansion strategy. By leveraging insights from a multitude of consumer touchpoints, the company is redefining how brands create personalized, impactful campaigns that resonate with their target audiences.

Positioning Smartifai as the Industry’s Context Authority unlike traditional platforms that focus solely on contextual advertising, Smartifai’s approach emphasizes delivering robust audience context signals generated across diverse consumer journeys. Supported by proprietary technologies and strategic publisher partnerships, Smartifai empowers brands with actionable contextual insights, ensuring unparalleled precision and resonance in their campaigns.

“Our patent filing aligns with our vision of global expansion and redefines how audience understanding is achieved at its core,” said Sachin Kumar, CEO and Co-Founder of Smartifai. “By focusing on audience context rather than limiting ourselves to contextual advertising, we are positioning Smartifai as the preferred platform for brands seeking deeper consumer insights.”

In tandem with this progress, Smartifai is introducing CONTEXTUAL CURATION, a proprietary framework that delivers highly curated contextual inventory through premium publisher partnerships. This innovative approach ensures advertisers have access to brand-safe, high-quality inventory, enabling them to achieve unmatched efficiency and effectiveness in their campaigns.

As part of its future roadmap, Smartifai plans to extend its coverage to a wider publisher ecosystem, further strengthening the depth and quality of contextual inventory available to its partners. This move reflects Smartifai’s commitment to building a scalable, dynamic infrastructure that serves the evolving needs of brands and publishers.

Global Expansion and Strategic Vision

The patent filing represents a pivotal step in Smartifai’s journey as it prepares to expand its operations into new markets and deepen relationships with leading advertisers, media agencies, and publishers. By advancing industry-leading audience context intelligence, Smartifai is carving out a distinct identity that sets it apart in the AdTech landscape.

“Smartifai is not just building tools for better advertising; we’re creating a foundation for brands to understand and engage with audiences more effectively across diverse contexts,” said Herman D’Souza, COO & Co-Founder of Smartifai. “This patent reinforces our commitment to innovation and positions us as leaders in audience context solutions globally.”

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech News

TALLY SOLUTIONS OPENS NOMINATIONS FOR THE 6TH EDITION OF TALLY MSME HONOURS, CELEBRATING INSPIRING ENTREPRENEURS

Published

on

Tally Solutions, a leading international technology provider of business management software, has announced the launch of the sixth edition of its flagship annual initiative, Tally MSME Honours. With an aim to recognize and celebrate emerging entrepreneurs, the initiative builds on the momentum of five successful years and continues to champion the future of the UAE’s MSME ecosystem by spotlighting innovation, resilience, and meaningful impact.

Over the last five editions, Tally MSME Honours has received more than 70,000 nominations globally, with over 20% of entries from women-led ventures, making it one of the biggest global platforms to celebrate MSMEs. This year, Tally expects 20,000 nominations across categories. The honours will also bring forth MSME success stories from across India, Africa, Bangladesh, and Nepal, in addition to the Middle East. The entries can be submitted by interested businesses or people who know such businesses via this link.

As part of this year’s edition, participants can submit video entries, ensuring representation from different emirates across the UAE. To further strengthen the evaluation process, Tally is also deploying an AI-led shortlisting framework that will help validate and assess entries more comprehensively by analyzing publicly available business information, ensuring deserving businesses receive due recognition for their impact and growth.

Speaking about the initiative, Vikas Panchal, General Manager – MENA, Tally Solutions, said, “MSME Honours is not just an award platform; it is a celebration of the resilience, ambition, and entrepreneurial spirit that drives small businesses forward every day. Across the UAE and the wider MENA region, we continue to witness inspiring MSMEs building innovative businesses, creating employment, and contributing meaningfully to economic growth. This becomes even more relevant as the UAE continues to place strong focus on strengthening its SME ecosystem as a key pillar of the country’s long-term economic vision. Through MSME Honours, we aim to spotlight these stories of determination and impact, while encouraging more entrepreneurs to share and celebrate their journeys.”

With a strong focus on enabling long-term growth and visibility, Tally MSME Honours extends beyond recognition to create a platform that continuously supports entrepreneurial journeys. Over the years, past winners have become part of a growing network of business leaders and changemakers, gaining opportunities to participate in industry discussions, ecosystem forums, and business-led conversations. These engagements help entrepreneurs showcase their journeys, build meaningful collaborations, exchange insights, and further strengthen their impact within the broader MSME ecosystem.

Tally MSME Honours 2026 will feature the following award categories:

  • Business Maestro: Established businesses that have mastered the art of thriving and sustaining success.
  • Wonder Woman: Outstanding women-led businesses making a remarkable impact.
  • NewGen Icon: A new generation of business owners innovating and paving the way for exponential growth.
  • Tech Transformer: Businesses leveraging new technology to drive efficiency and scale.
  • E-preneur Icon: Purpose-driven businesses contributing meaningfully to society and the environment

The entries will be judged by an esteemed panel comprising experts from the field of technology, the MSME domain, and the media.

Continue Reading

Tech News

BELKIN’S LILYPAD IPAD CASE TURNS THE FAMILY IPAD INTO A FUN, FRIENDLY SIDEKICK INSPIRED BY DISNEY AND PIXAR’S “TOY STORY 5”

Published

on

Belkin, a global leader in consumer electronics for over 40 years, today announced a real-world special edition iPad case inspired by Lilypad, the high-tech frog-shaped smart tablet character from Disney and Pixar’s “Toy Story 5,” in theaters June 18.

Designed to transform an iPad into a fun character companion, the Lilypad iPad Case blends protection with subtle character-inspired features, turning tablet use into an imaginative, playful experience connected to the world of “Toy Story 5.”

“Lilypad represents a modern take on how kids interact with technology,” said Steve Malony, CEO of Belkin. “With this collaboration, we wanted to create an accessory that captures the character’s personality while still delivering the quality, durability, protection, and thoughtful design families expect from Belkin.”

Turning an iPad into Lilypad

Designed, for families and Disney collectors, the Lilypad iPad Case combines durable EVA foam construction with character-inspired details like a built-in carry handle and foldable kickstand, allowing users to comfortably hold, carry, and use their device for watching, drawing, or learning on the go.

Key features include:

  • Official Lilypad Character Design – Inspired by Lilypad from Disney and Pixar’s “Toy Story 5,” the case gives iPad (10th and 11th generation) expressive eye details and a character-inspired design.
  • Kid-Proof Protection – Durable EVA foam construction helps absorb bumps and drops during everyday play.
  • Soft, Grippy Edges – Easy for small hands to hold securely, helping reduce slips and accidental drops.
  • Built-In Carry Handle – Integrated handle provides easy portability, designed to keep up with everyday use.
  • Built-In Kickstand – Foldable kickstand supports hands-free viewing for drawing, watching, or playing.
  • Exclusive Digital Wallpapers – Each case includes a QR code to download complimentary Lilypad-themed wallpapers for home and lock screens, making the iPad feel even more like the character.
  • Safe & Parent-Approved Materials – Made with non-toxic materials and wipe-clean surfaces for easy maintenance.
Continue Reading

Tech News

VERTIV EXPANDS LIQUID COOLING PORTFOLIO IN EMEA TO ACCELERATE AI‑READY DATA CENTER DEPLOYMENTS

Published

on

Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced the expansion of its end-to-end thermal chain with the availability of the Vertiv™ CoolChip CDU 2300 and Vertiv™ CoolChip Fluid Network Row Manifolds in Europe, Middle East and Africa (EMEA). These liquid cooling technologies support the growing demands of AI and high-density, next-generation compute to help customers deploy high-density infrastructure faster and operate more efficiently.

The Vertiv CoolChip family is a core building block of the Vertiv thermal chain, an end-to-end portfolio including direct-to-chip cooling, immersion cooling, rear-door heat exchangers, coolant distribution, heat rejection, intelligent controls, and lifecycle services into a single, cohesive thermal management system.

The newly announced solutions will be on display at Datacloud Global Congress in Cannes (June 1–4), where Vertiv will participate as a Patron Sponsor and showcase its latest technologies at booth n. 123.

“The rapid growth of AI workloads is driving a fundamental shift in how data centers are designed, cooled, powered and operated,” said Paul Ryan, president for EMEA at Vertiv. “At Datacloud Global Congress, we’re showing how Vertiv is expanding its end‑to‑end portfolio, combining high-density power solutions, liquid cooling, heat rejection, intelligent controls, and lifecycle services, to help customers deploy AI-ready infrastructure faster and operate more efficiently over time.”

As a critical link in the Vertiv™ thermal chain, the Vertiv CoolChip CDU 2300 is a liquid-to-liquid coolant distribution unit delivering 2.3 MW of cooling capacity in a compact footprint, offering one of the highest capacity-to-footprint ratios available in the market. Its smaller cabinet supports flexible placement, including in‑row or in adjacent mechanical areas, helping operators reduce floor space requirements and the number of CDUs needed in large‑scale, high‑density deployments.

Vertiv™ CoolChip CDU systems span from 100 kW to 2.3 MW and support direct‑to‑chip liquid cooling as well as rear‑door heat exchangers. The integrated Vertiv™ CoolChip CDU controller allows temperature and flow to adapt to workload demands, while features such as redundancy, unit‑to‑unit communication, and remote monitoring help enhance system availability and simplify operations. This controller-level intelligence enables the CDU to operate in coordination with other elements of the thermal chain, enabling consistent thermal performance across the entire infrastructure.

Complementing the CDU within the thermal chain architecture, the new Vertiv™ CoolChip Fluid Network Row Manifolds provide the physical connectivity layer between coolant distribution units, server-level cooling hardware, and heat rejection systems. Each manifold assembly is flushed, passivated, pressure-tested, and sealed to deliver superior cleanliness, corrosion resistance, and leak-free performance. The configurable design provides full system compatibility across direct-to-chip cooling, immersion cooling, and rear-door heat exchangers while simplifying coolant routing. It also enables fast deployment for new builds or retrofits, helping operators scale liquid-cooling infrastructure in weeks rather than months.

Vertiv complements its portfolio with Vertiv™ Liquid Cooling Services, covering design support, installation, and ongoing maintenance. This lifecycle approach is designed to help customers maximize efficiency, maintain system availability, and support consistent performance as liquid cooling becomes an integral part of modern data center operations.

Vertiv experts will be available throughout Datacloud Global Congress at booth #123 to discuss Vertiv’s end‑to‑end portfolio of power, cooling, and converged infrastructure solutions designed to support high‑density, AI‑ready data centers. Explore insights and resources at Vertiv.com/AI.

Continue Reading

Trending

Copyright © 2023 | The Integrator