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Embarking on an AI-driven Smartphone Photography Journey
Smartphone photography has undergone an immense revolution in the past decade, placing in consumers’ hands the kinds of powerful image technologies that were once only possible with full-frame cameras. With a steadfast commitment to providing users around the world with the best-in-class photography experience, HONOR has always been at the forefront of smartphone photography, kept challenging itself to set new industry benchmarks for innovation and quality. With smartphone usage scenarios continuing to diversify, from portrait photography to telephoto imagery and quick snapshots, more users expect versatile photography capabilities from a single device. Understanding this evolving demand, HONOR has dedicated efforts to fine-tune both the hardware and software components of its smartphones to ensure unparalleled image quality.
Recognizing the pivotal role of AI in enhancing photography capabilities on the software front, HONOR has been refining its HONOR Image Engine over the years. Debuting in 2021, the first-generation HONOR Image Engine leveraged HONOR’s AI computing photography algorithm, seamlessly blending images captured by different lenses to yield clearer and sharper results. Subsequently, with the introduction of HONOR Image Engine 2.0, HONOR unveiled the Millisecond Falcon Capture and Ultra-fusion Computational Optics functionalities, employing AI to enhance imaging speed and quality. Upholding the belief that photography is the artistic interplay of light and shadow, HONOR masters in smartphone photography through understanding and refining the technology with AI. To this end, HONOR introduces the pioneering AI HONOR Image Engine enhanced with large model capabilities, the industry’s first on-device plus cloud large model empowered mobile imaging system. Integrated into the HONOR Magic7 Series, this meticulously reconstructs light and shadow intricacies in each image, offering users a host of advanced photography features.
The AI HONOR Image Engine is bolstered by three specialized large models. The Light and Shadow Portrait Large Model excels in optimizing static scenes; the Telephoto Enhancement Large Model allows users to capture detailed, sharp images with AI-enhanced resolution; the Capture Enhancement Large Model is specifically designed for seizing motion shots, improving the overall photography experience for users. Catering to diverse shooting needs, these large models work seamlessly together to deliver a comprehensive suite of enhanced features covering various shooting needs, spanning from action shots and portraits to telephoto shots. Through these innovations, the HONOR Magic7 Series revolutionizes image quality with advanced AI innovations, providing users with an immersive and cutting-edge AI photography experience.
Mastering Light and Shadow: Unrivaled Portrait Excellence
Striving to transform smartphone portrait photography, HONOR has seamlessly integrated the Light and Shadow Portrait Large Model and Telephoto Enhancement Large Model into the AI HONOR Image Engine, introducing a range of portrait features including AI-enhanced Portrait, All-scenario Harcourt Portrait, AI Super Zoom, and Stage Mode.
AI-enhanced Portrait and All-scenario Harcourt Portrait or Unmatched Portrait Quality
Presenting the brand-new AI-enhanced Portrait feature, users can now capture exquisite portraits with ultra-high definition across a focal length of 1X to 6X. Driven by the Light and Shadow Portrait Large Model, this feature integrates AI Resolution Enhancement to refine image quality, meticulously reducing noise through lens optical calibration, real noise modeling, and extensive AI neural network training. It dynamically adjusts pixel arrangement based on different lighting conditions, preserving original resolution with low ISO in well-lit environments, while seamlessly blending pixels in low-light conditions to form larger units and enhance light intake for superior image clarity.
Crafted to elevate portrait quality amidst challenging lighting conditions, the AI-enhanced Portrait incorporates cutting-edge AI technologies to enhance dynamic range and optimize the interplay of light and shadow. Powered by advanced AI algorithms, the dynamic range is boosted, resulting in more authentic and nuanced color transitions. Complementing this advancement, the AI light and shadow reconstruction capability introduces a new AI algorithm that reconstructs light and shadow elements through highlight recovery and precise color corrections, ensuring consistent light intensity for smoother brightness transitions in photographs. These enhancements come together to greatly benefit users capturing portraits in challenging lighting situations, such as sunset or night scenes, delivering natural portraits with balanced highlights and intricate details.
With the Light and Shadow Portrait Large Model, HONOR has unveiled the Stage Mode to capture performance moments for music festival and concert scenarios. Given the complexity of performance lighting, including challenges like strong light and backlighting, the Light and Shadow Portrait Large Model dynamically optimizes brightness levels and light and shadow details for static moment shots. With Stage Mode, users can effortlessly capture memorable performance moments spanning a focal range of 1X to 10X, creating photos with vivid colors, refined exposure while ensuring that the primary subject of the performance stands out prominently.
Furthermore, featuring an AI-enabled portrait enhancement capability that is trained on millions of high-definition DSLR portrait images, AI-enhanced Portrait can precisely adjust the portraited person’s skin tones and enhance intricate facial features like hair and eyes. Additionally, the AI-enabled bokeh effects leverages AI capabilities to replicate the bokeh effects of real optical systems, enabling users to capture portrait with foreground bokeh effects using AI-enhanced Portrait. This innovation facilitates a seamless transition from foreground bokeh to 3D light spots, ensuring a delicate shift from blurred backgrounds to sharply focused subjects.
In addition, AI HONOR Image Engine also empowers the All-scenario Harcourt Portrait, ensuring studio-like image quality at varying distance. With the AI bokeh effect and AI light and shadow Reconstruction, users can capture breathtaking portraits with natural bokeh effects and facial light and shadow intricacies, rivaling the results of professional cameras. Moreover, the All-scenario Harcourt Portrait now boasts a new 6X focal length, providing enhanced flexibility for smartphone portrait photography. At this extended focal length, Harcourt Portrait excel in capturing captivating portraits that accentuate the subject’s beauty. Thanks to AI-enabled facial refinement, it automatically refines the subject’s natural skin texture while preserving their authentic characteristics.
Enhancing Versatility with AI Super Zoom for Scenery Capture
The HONOR Magic7 Pro boasts the HONOR AI Falcon Camera Systems featuring a pioneering 200MP Telephoto Camera with the advanced 1/1.4” telephoto sensor and a large f/2.6 aperture. To achieve professional telephoto lens standards, HONOR has crafted a proprietary structure for this camera. This innovative design includes a dual lens group with an aspherical lens that aids in reducing stray light, minimizing dispersion, and enhancing overall optical performance.
By merging cutting-edge hardware with the Telephoto Enhancement Large Model on cloud, HONOR introduces the groundbreaking AI Super Zoom feature, designed for framing the breath-taking beauty of sceneries including natural landscape. This feature enables remarkable focal lengths ranging from 30x to 100x along with AI-enhanced resolution, allowing users to capture detailed, sharp images even at significant distances. The Telephoto Enhancement Large Model on the cloud is capable of driving 12.4 billion parameters data to enhance image quality and generate vivid details at high speed. To achieve this, the cloud large model processes data 1270 billion for each shot.
Advancing Intent Recognition for Precise Movement Capturing
Tailored for diverse motion scenarios, the AI HONOR Image Engine seamlessly integrates the Capture Enhancement Large Model, enhancing the image quality of moving scenes through AI Motion Sensing Capture and HD Super Burst. With the incorporation of an AI-enabled intent recognition engine boasting advanced recognition and analysis capabilities, the AI Motion Sensing Capture excels in capturing accurate motion shots by identifying and analyzing subject movements. Through capabilities like subject detection and facial evaluation, this engine swiftly recognizes various shooting subjects, from humans to beloved pets like cats and dogs, while discerning subtle facial expressions and body gestures, enabling users to effortlessly capture cherished moments with their companions using AI Motion Sensing Capture.
Acknowledging the increasing popularity of sports photography, HONOR has consistently advanced its hardware and software to improve capture speed and image clarity, empowering users to capture professional sports image.
Additionally, the new HD Super Burst feature enables users to capture rapid sequences at 10 frames per second, expanding opportunities for snapshot photography on smartphones. Whether it’s capturing a leisurely jog or thrilling sports events such as a swimming competition, the feature enables the camera to swiftly detect and predict the movement of shooting subjects, empowering users to capture moments with unparalleled clarity and precision on every shot, regardless of the setting or intensity of the action.
Summary
HONOR is steadfast in its mission to redefine the standards of AI excellence within smartphone photography, striving to provide users with the utmost intelligent capturing experience. Powered by the potent AI HONOR Image Engine, the HONOR Magic7 Series empowers users to embark on a holistic AI-centric photography journey, catering to the varied and evolving photography needs of users. Pioneering groundbreaking advancements in smartphone photography, HONOR stands out as the first smartphone manufacturer to seamlessly fuse the capabilities of cloud AI and on-device AI within mobile imaging, underscoring its unwavering dedication to establishing new benchmarks within the industry.
Tech News
SENNHEISER LAUNCHES THE CLOSED-BACK HD 480 PRO HEADPHONES
With the HD 480 PRO, Sennheiser today launches its top-of-the-range closed-back headphones for studio and live environments. Designed with the utmost care and precision, they eliminate the two most-cited pain points of closed-back headphones by delivering a tight, accurate bass reproduction and ensuring supreme comfort for audio professionals tasked with recording, tracking, or monitoring in the studio, in live audio environments or on the move.
Delivering where other closed-backs fail
With closed-back headphones, a good reproduction of the low-end is usually difficult to achieve. “This is where the HD 480 PRO excel. Compared to other closed-back headphones, they are a lot tighter on the bass, their low-end is super-accurate and realistic,” notes Jimmy R. Landry, Category Market Manager, Music Industry at Sennheiser.
“Comfort is of paramount importance when headphones are a work tool,” adds Gunnar Dirks, Senior Product Manager for professional headphones. “Engineers often spend hours on end in their sessions. They need a lightweight, ergonomically designed pair of headphones to keep focus and concentration up. The HD 480 PRO eliminate any pressure points and fit every head precisely and comfortably – even if you’re wearing glasses.”

Unlike many other closed-back headphones, the HD 480 PRO deliver an honest low-end
Purpose-built for professional audio work
Whether used in the studio by producers, mixers, musicians, recording engineers, and creators, in live environments by FoH engineers and monitor engineers, or again on the move, the HD 480 PRO are an ideal choice for monitoring, producing, and recording, but also for mixing, which makes them Sennheiser’s most versatile professional headphones to date. Their absolute accuracy, uncoloured frequency response and honest low-end ensure that the audio translates reliably to any listening situation from home speakers to automobile use and PA systems.
“Knowing that you can rely on what you’re hearing is everything, that’s what you get with the HD 480 PRO.”
Jim Kaufman, producer
“When I’m going to be mixing on headphones outside my studio, it’s imperative I have a pair that I trust. With the HD 480 PRO, to have this level of quality and accuracy in a closed-back headphone is amazing.”
Will Brierre, mix engineer
“As producers, we have to receive the best sound to our ears that we can. Every detail is important. When you’re wearing the 480s, you’re immersed in the sound, completely undistracted by the outside world.”
Young Chencs, artist and producer
“The ear cushions. Incredibly soft, right away. And then the dimensionality of the sound. It felt like the music had depth and space around it. Two things stood out immediately. The spatial quality of the sound makes it so much easier to understand where everything sits in a mix. And while recording, I could hear my own voice with this real clarity and dimension. It actually made singing feel more natural and easier.”
Nao Yoshioka, singer and songwriter
“Nothing but the truth”
To enable the user to fully concentrate on the audio and hear all detail, the HD 480 PRO feature multiple stages of passive sound shielding, while comfortable ear pads with soft grooves for the temples of glasses ensure the precise seal that is required for good audio reproduction. A series of design measures – subsumed under the term “Vibration Attenuation System” – eliminate unwanted vibration, reflections and distortion, preserving the clarity of the signal. The ultralight voice coils of the HD 480 PRO ensure a remarkably authentic and dynamic reproduction.
The HD 480 PRO are Sennheiser’s most versatile professional headphones to date. They are an ideal choice for monitoring, producing, and recording, but also for mixing

Patents for comfort, precision fit and noise decoupling
Like its open-back counterpart, the HD 490 PRO, the HD 480 PRO benefit from several Sennheiser-patented features.
Special Axes Geometry: The mechanical design makes sure that the headphones optimally adapt to the head and maintain an equal contact pressure no matter what the shape of the user’s head. The listening experience is consistent across users.
Comfort zone for glasses: The ear pads do not press on the temples of glasses but rather have a soft zone, which ensures good sealing and high comfort at the same time.
Blocking of cable-borne noise: Near the earcup, the connection cable features a coiled part, which effectively decouples the HD 480 PRO from any structure-borne or handling noise, such as that transmitted when the cable hits the desk, for example.
For daily professional use
To adapt to different set-ups, the detachable cable can be worn on the left or right side of the HD 480 PRO. This flexible cable routing is ideal for solo recording of instruments, for example, as it keeps the cable out of the way. To ensure accessibility, the left and right earcups are braille-marked. Engineered by Sennheiser’s experienced professional development team, the HD 480 PRO have been designed to last and deliver consistent results over time.

A Sennheiser patent: The coiled part near the earcup connector prevents cable noise from reaching the earcups
HD 490 PRO or HD 480 PRO – which one to choose?
The open-back HD 490 PRO and closed-back HD 480 PRO are at the top of the 400 series of purpose-built professional audio headphones. So which one is best for which application?
“Our developers have been working painstakingly to bring the sound of the closed HD 480 PRO as closely as possible to that of the open HD 490 PRO. Which model is the better choice for you really depends on how you work,” explains Gunnar Dirks. “The open HD 490 PRO will be ideal for mixing in quiet environments, while I would recommend the closed HD 480 PRO for applications where you need isolation, for example when you’re tracking vocals in the room, when monitoring or using them as an FoH reference, or simply when you’re working in the same space as others.”
The HD 480 PRO retails at AED 1.549. It features recording earpads and a 3-metre coiled cable and is delivered complete with a carrying bag. Instead of the bag, the HD 480 PRO Plus comes with a travel case, and retails at AED 1,749.
HD 480 PRO technical data
Acoustic principle: closed
Ear coupling: circumaural
Transducer principle: dynamic
Transducer diameter: 38 mm
Frequency response: 3 to 28,700 Hz (-10 dB)
Sensitivity: 107 dB SPL (at 1 kHz/1 Vrms); 98 dB (at 1 kHz, 1 mW)
Max. SPL: 130 dB (1 kHz, 5% THD)
THD: <0.5% (at 1 kHz, 100 dB SPL)
Impedance: 130 ohms (1 kHz)
Power rating: 300 mW (100 h, noise as per IEC 60268)
Temperature range: 0°C to +50°C for operation; -25°C to +70°C for storage
Relative humidity: 10 to 80%, non-condensing for operation; 10 to 90% for storage
Weight: 272 g (w/o cable)
Available accessories
Replacement recording ear pads, replacement coiled cable (3 m), 1.8 m straight cable, 3 m straight cable, balanced cable, (replacement) travel case, (storage) case, (replacement) bag.

Tech News
Intel Core Series 3 Extends AI-Ready Performance to Value and Edge Computing Segments
Intel has introduced its latest Intel Core Series 3 mobile processors, aimed at expanding advanced computing capabilities to value buyers, commercial users, and essential edge deployments.
The launch reflects a broader shift in the industry, where performance, efficiency, and AI readiness are no longer confined to premium systems but are increasingly expected across all tiers of computing.
Built on the architectural foundations of Intel’s newer Core platforms and leveraging advanced process technology, the Core Series 3 processors are designed to deliver a balanced combination of performance, battery efficiency, and scalability. The focus is on enabling reliable, everyday computing while supporting emerging workloads, including AI-driven applications.
Driving Value-Oriented Performance
Intel positions Core Series 3 as a significant upgrade path for users operating on older systems. Compared to five-year-old PCs, the new processors deliver up to 47% improvement in single-thread performance and up to 41% gains in multi-thread workloads. GPU-based AI performance also sees notable enhancements, enabling improved responsiveness in modern applications.
This performance uplift is complemented by a strong emphasis on efficiency, with reduced processor power consumption and optimisations aimed at extending battery life for mobile systems.
AI Capability Moves to the Mainstream
One of the key differentiators of the Core Series 3 platform is the introduction of hybrid AI-ready architecture within the value segment. With support for up to 40 platform TOPS, Intel is enabling a new class of systems capable of handling AI workloads at the device level.
The platform also integrates modern connectivity standards, including Thunderbolt 4, Wi-Fi 7, and Bluetooth 6, ensuring compatibility with next-generation peripherals and networks.
Expanding into Essential Edge Deployments
Beyond traditional laptops, Intel is positioning Core Series 3 as a scalable solution for edge computing environments. The processors are designed to support a wide range of applications, including robotics, smart buildings, retail systems, and industrial deployments.
By combining AI acceleration with energy efficiency, the platform aims to deliver the performance required for real-time processing while maintaining operational reliability in diverse environments.
Ecosystem and Availability
Intel expects broad adoption across the ecosystem, with more than 70 designs from OEM partners set to launch across multiple form factors. Consumer and commercial systems powered by Core Series 3 are rolling out through 2026, while edge-focused deployments are expected from Q2 onwards.
Cover Story
Hisense doubles down on localisation, supply chains, and smart living in the Middle East
As the Middle East accelerates its push toward becoming a digital economy, global consumer electronics brands are being forced to rethink their role beyond simply selling devices. For Hisense, that shift is already underway.

From building connected living ecosystems to strengthening regional manufacturing and R&D, the company is positioning itself not just as a technology provider, but as a long-term partner in the region’s transformation.
In this conversation, Jason Ou, President of Hisense Middle East, Africa and India, outlines how localisation, supply chain investments, and a sharper focus on consumer relevance are shaping the company’s next phase of growth in the region—and why the Middle East is emerging as more than just a consumption market.
The region is increasingly positioning itself as a hub for digital economies. How can consumer electronics brands contribute to this broader transformation beyond simply selling devices?
Consumer electronics brands today play a much bigger role than just providing devices. Our real impact comes from shaping how people live in an increasingly digital world. At Hisense, we focus on anticipating consumer shifts and building our innovation around the needs of modern, connected lifestyles. It’s not only about technology, but about how that technology integrates seamlessly into everyday life.
We see this clearly through connected living. A TV today is no longer just a screen, it becomes part of a wider ecosystem, connecting with appliances, enabling intuitive control, and helping consumers manage comfort, energy, and daily routines more efficiently. At the same time, localization is key. Through regional R&D, partnerships, and a stronger presence on the ground, we ensure our innovation is relevant to local lifestyles and market realities. Ultimately, our role is to translate innovation into meaningful, practical value, supporting the region’s digital transformation in a way that is tangible for both consumers and communities.
Technology companies often struggle between being engineering-led and market-led. How does Hisense maintain that balance internally?
For us, it is not a question of choosing between engineering-led or market-led. The strongest companies are built on both, working hand in hand. At Hisense, we combine strong engineering capabilities with a deep understanding of consumer needs and local markets. Our innovation is driven by technology, but always shaped by how people actually live, interact, and use our products. We focus on one simple principle: every innovation must translate into a better user experience. That is where engineering excellence meets real market relevance, allowing us to stay both forward-looking and grounded in consumer value.
You have led Hisense’s expansion in the Middle East through a period of rapid technological change. What leadership principles have helped you balance global innovation with local market realities in this region?
The starting point has always been staying true to Hisense’s vision and values. That gives us a clear direction, especially during periods of rapid change. The second element is people and partnerships. Building the right team on the ground, and working with the right partners, has been essential to understanding the region and executing effectively across markets.
Third is localization with discipline. While we benefit from strong global innovation, success in this region comes from adapting that innovation to local lifestyles, climate, and consumer expectations in a consistent and structured way. And finally, long-term commitment. We have approached the Middle East as a strategic growth market, continuing to invest in technology, operations, and relationships. That long-term view allows us to balance global ambition with local relevance and build sustainable growth over time.
As most global supply chains and manufacturing ecosystems for consumer electronics remain concentrated outside the Middle East, what role do you see the region playing in the future production and innovation landscape of this industry?
I believe the region will play a much bigger role over time, especially as a center for localization, strategic manufacturing, regional distribution, and application-led innovation. We are already seeing that evolve. Hisense has been strengthening its regional manufacturing footprint, including operations in Algeria and Egypt, alongside localized R&D in Dubai. Our recent export milestone from Algeria into Egypt and Tunisia shows that the region is not only a consumption market, but increasingly part of a broader industrial and supply-chain ecosystem.
Going forward, I see the Middle East and wider MENA region becoming more important in three areas: as a faster response hub for regional supply and customization; as a testing ground for technologies suited to local environmental and lifestyle conditions; and as a bridge between global innovation and emerging-market demand. The opportunity is not just to manufacture more, but to shape products and solutions that are more relevant to this part of the world.
If we fast forward ten years, what will the concept of “home entertainment” look like compared to today?
We are currently witnessing a significant wave of innovation, particularly driven by AI capabilities. I believe this will continue to evolve, becoming smarter, more intuitive, and more seamlessly integrated into everyday life. Home entertainment will not only improve in terms of quality, with better visuals, sound, and performance, but it will also become more personalized and adaptive to each user.
At the same time, we will see more robotic and automated technologies becoming part of the home, supporting everyday tasks and enhancing convenience, creating a more connected and intelligent living environment. Ultimately, the experience will shift from simply watching content to enjoying a smarter, more immersive, and fully integrated home experience.
Finally, if you had to describe the next chapter of Hisense in the Middle East in one word, what would it be and why?
Reliable. We aim to become the most reliable brand in the region, in line with our longterm vision. This means continuously strengthening our position across technology development and market penetration, while keeping consumer needs at the center of everything we do. At the same time, we will further invest in localized solutions to ensure our innovation remains relevant, practical, and impactful for the region.
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