Hospitality
Açaí Isn’t Just a Superfood, It’s a Movement for the Planet
Exclusive Interview with Ryan Black, CEO & Cofounder, SAMBAZON
SAMBAZON’s presence at Gulfood 2025 highlights your global reach. What are your key objectives for participating in this major event?
SAMBAZON’s participation in Gulfood 2025 underscores our commitment to expanding the global reach of açaí and driving awareness around sustainable superfoods. Our key objectives include:
– Showcasing our new branding and product innovations to industry leaders and consumers.
– Strengthening relationships with existing and potential distribution partners across the Middle East and beyond.
– Reinforcing our commitment to sustainability and Fair Trade by educating stakeholders on how responsible sourcing impacts both people and the planet.
– Aligning with emerging food trends to position açaí as a key player in the evolving health and wellness movement.
What trends in the food and beverage industry, especially around superfoods like açaí, do you anticipate seeing at Gulfood 2025?
– Functional foods & beverages: Consumers are prioritizing nutrient-dense foods with health benefits, and açaí is at the forefront with its antioxidant-rich profile.
– Plant-based and clean label nutrition: There’s a growing demand for organic, minimally processed, and transparently sourced products like ours.
– Sustainable and ethical sourcing: With heightened awareness about environmental impact, brands with traceable supply chains and strong sustainability commitments like SAMBAZON will continue to gain traction.
– Exotic superfruits in everyday diets: Açaí’s versatility makes it a perfect fit for smoothies, bowls, and on-the-go nutrition, aligning with the trend of convenient yet nutritious eating habits.
Can you share more about SAMBAZON’s Fair Trade initiatives and how they’ve impacted local communities in the Amazon?
SAMBAZON was founded on the principle of conscious capitalism, ensuring that our açaí supply chain is ethically and sustainably managed. Through our Fair Trade Certified program, we:
– Pay premium wages to family farmers in the Amazon, fostering economic growth in rural communities.
– Reinvest in local infrastructure projects, including schools, healthcare facilities, and clean water initiatives.
– Promote biodiversity and rainforest preservation by supporting sustainable harvesting techniques.
To date, our Fair Trade Fund has generated over $1 million in direct contributions to Amazonian communities, helping create a more sustainable future for both people and the planet.
Açaí has become a global superfood sensation. What do you believe fueled its rise, and how has SAMBAZON shaped that narrative?
– Health & wellness movement: As people seek nutrient-dense foods, açaí stands out for its antioxidants, healthy omegas, and low sugar content.
– Social media & food culture: Açaí bowls became an Instagram sensation, influencing their popularity worldwide.
– Sustainability & ethical sourcing: Consumers are drawn to brands with purpose, and SAMBAZON’s commitment to Fair Trade and sustainability has helped differentiate us.
– Product innovation: We’ve played a pivotal role in making açaí accessible through frozen packs, ready-to-eat bowls, and beverages.
SAMBAZON pioneered the first certified organic and Fair Trade açaí supply chain, making it possible for people around the world to enjoy açaí while supporting the Amazon and its communities.
What are some common misconceptions about açaí?
Despite its global popularity, açaí is still misunderstood in several ways.
– “Açaí is only a dessert.” In reality, açaí is incredibly versatile – great for smoothies, bowls, drinks, and even savory applications.
– “All açaí is the same.” Not true! Quality varies based on sourcing, processing, and ingredient transparency. SAMBAZON ensures premium quality with organic and sustainably harvested açaí.
– “Açaí is high in sugar.” Pure açaí contains no added sugar – it’s naturally low in sugar, with rich antioxidants and healthy fats.
From an NFL player to a social entrepreneur, your journey is inspiring. What motivated you to transition into the food industry and start SAMBAZON?
The journey to founding SAMBAZON was fueled by a passion for healthy living, sustainability, and making a positive impact. While traveling in Brazil, I was introduced to Açaí and discovered the incredible nutritional benefits of açaí and saw an opportunity to bring it to the world in a way that was ethical and environmentally responsible.
Our goal wasn’t just to build a brand but to create a business model that protects the Amazon rainforest, supports local communities, and delivers high-quality nutrition to consumers. That vision still drives us today. We are a Triple Bottom Line company.
Gulfood is all about discovering what’s next. What’s the next big thing in food delivery that you believe will disrupt the industry?
The future of food delivery is evolving rapidly, with several disruptive trends coming up.
– Sustainable packaging & zero waste solutions: Consumers demand more eco-friendly packaging, and brands will need to innovate to reduce plastic waste.
– On-demand superfoods & functional beverages: Consumers want quick access to high-nutrition products, and we expect a rise in superfood-based grab-and-go solutions.
SAMBAZON is already positioned for this shift with our ready-to-eat bowls and beverages, making superfoods more convenient and accessible.
Hospitality
A FESTIVE SEASON WHERE MALDIVIAN MAGIC COMES TO LIFE
This festive season, Nova Maldives invites travellers to embrace the magic of authentic island life with its curated programme, Maldivian Magic – A Festive Fusion. Running from 21 December 2025 to 7 January 2026, the soulful festive celebration draws inspiration from the Maldives’ 2,500-year cultural tapestry, rich with heritage, shaped by seafarers and storytellers, and steeped in rituals of connection and joy.
The year’s programme offers enriching experiences that combine the spirit of the sea with vibrant celebrations. Start your day off with a series of marine adventures, from Ocean Glides with Koamas, a thrilling jet ski ride to spot dolphin pods swimming in their natural habitat, to Whale Shark and Manta Snorkelling sessions, offering the chance to observe these majestic creatures of the sea in their hypnotic swim. Seafarers can also board a Private Catamaran Sunset Cruise, where gentle winds and golden light guide an unhurried sail across turquoise waters, perfect for couples or friends seeking calm connection.
In the evening, join marine lovers on a night snorkelling session to discover squads of nocturnal fishes, baby reef sharks and crustaceans, a sensory tribute to the ocean’s quiet magic.
Nova’s culinary offering for the season, themed around the Taste of the Atolls, introduces gourmands to a trio of intimate, flavour-led experiences. Each afternoon from 1:30pm to 2:00pm at Wink Bar, Elixirs of the Isles offers a playful mixology class featuring cocktails infused with Maldivian fruits and botanicals. As the sun sets, Mizu—Nova’s overwater teppanyaki restaurant—presents a refined, multi-course Ocean Umami dinner, artfully preparing the freshest catch from the sea with Japanese and Maldivian cooking techniques. Evenings at FLAMES are reserved for the indulgent Maldivian Fishermen’s Feast, wherea beachside seafood spread with a curated menu, a splash of bubbles, and live island rhythms.
Bringing a distinct cultural note to the festivities, Malaafaiy Keyn, a seasonal item, offers experimental diners a rare taste of traditional Maldivian cuisine. This special dish is arranged on a handcrafted malaafaiywooden platter, featuring fragrant rice, richly spiced curries, and time-honoured sides, and is served in a customised Mauloodh Haruge dining hall, bridging historical flavours with modern day community dining.
For those seeking a softer rhythm, whether alone, with a partner, or simply in search of quiet time to recharge and be present, a mid-day Private Finolhu Sandbank Escape offers a serene pause from the island’s energy: a white-sand retreat where time slows, waves whisper, and a bottle of chilled Prosecco with curated canapés sets the tone for an unhurried afternoon.
Nearby at EsKape Spa and available exclusively during the season, the Kaashi Naashi Ritual welcomes guests into a tender journey of release and renewal. Starting with the warmth of coconut oil and smooth coconut shells to guide the body into deep relaxation, it concludes with a soothing head massage that quiets the mind and softens the senses. Complementing this, the Soulful Healing through Dhivehi Beys treatment, which involves a deeply restorative oil massage that harnesses the natural power of locally sourced herbs, spices, and virgin coconut oil, draws on ancestral practices and therapeutic touch to bring the body into balance.
The season unfolds with a festive calendar designed to elevate celebrations through to the new year. Beginning with the Grand Christmas Tree Lighting, a joyful gathering that brings the island community together beneath the stars, where carols are sung and traditions are shared in heartfelt company. On Christmas Eve, the shoreline comes alive with the rhythm and energy of a dazzling fire show and party, followed by a Gala Dinner where Maldivian flavours and festive favourites are savoured in celebration. Christmas morning brings its own kind of magic as Santa Claus makes a cheerful arrival at Wink Beach, greeted with handcrafted cocktails, sweet treats, and wide-eyed wonder.
As the year draws to a close, the final night of the year lights up with fireworks,a symbol celebrating fresh starts and new beginnings. The celebration carries into the night with live music, DJ sets, and festive cocktails that fill the air with rhythm and warmth. Welcoming the new year in soft contrast the next morning, the First Brunch of ’26 offers a leisurely gathering of palate-pleasing dishes and live cooking to start the year in a relaxed, sunlit setting.
“At Nova, we believe in celebrating more than just the season. Our festive offerings embrace our island’s deep cultural roots, offering an immersive experience where heritage, joy, and meaningful connections come to life,” says Abdulla Aboobakuru, Nova’s General Manager.
Hospitality
PAN-ASIAN FESTIVE FEAST AT SILK LANTERN
With the festive season in full swing, Silk Lantern, Dubai’s newest pan-Asian dining destination, nestled within Dubai’s Jebel Ali Recreation Club, is unveiling a lineup of sizzling celebrations and irresistible offers, from a glamorous Masquerade New Year Party to vibrant Christmas festivities. Bringing together bold, expressive dishes inspired by Asia’s rich culinary heritage, Silk Lantern is creating the perfect setting to share traditions, stories, and flavours with loved ones.
Renowned artist, Oxana will enchant guests performing Christmas favourites live during Christmas Eve and Christmas brunch. For New Year’s, DJ Miggy will take over the decks, bringing the party to life with an electrifying mix.
Silk Lantern: Christmas and New Year specials to warm your festive spirit
- Christmas Eve Dinner on 24th December | 7:00 PM – 10:00 PM
Celebrate Christmas Eve with an exquisite 3-course sharing set menu paired with sparkling festive vibes.
- AED 195 for soft beverages + 3-course sharing set menu. | AED 295 for selected house alcoholic beverages + 3-course sharing set menu. | AED 99 for the kids aged 6–11 years (Kids 5 & below: Complimentary).
- Enjoy live entertainment by dynamic Oxana for a spectacular evening.
- Christmas Day Brunch on 25th December | 1:00 PM – 5:00 PM
- Indulge in a wide-spread Christmas brunch with a festive carving station, designed perfectly for a family feast capturing the spirit of the season.
- AED 222 for soft beverages + 3-course sharing set menu. | AED 295 for selected house alcoholic beverages + 3-course sharing set menu. | AED 109 for kids aged 6–11 years (Kids 5 & below: Complimentary).
- Enjoy live entertainment by dynamic Oxana for a spectacular evening.
- New Year’s Eve Indulgence on 31st December | 8:00 PM – Midnight
Step into a realm of grandeur at the Silk Lantern Masquerade New Year’s Eve for unforgettable celebration.
- AED 249 buffet dinner + soft beverages. | AED 295 for gala dinner + unlimited free flow selected house beverages. | AED 150 for kids 6–11 years (Kids 5 & below: Complimentary)
- Get ready to rock the night in the electrifying performance by DJ Miggy.
With its vibrant festive lineup, exquisite cuisine, and immersive entertainment, Silk Lantern invites guests to celebrate the season in style. Whether gathering with loved ones for Christmas or ringing in the New Year at the Masquerade Party, every moment promises memorable experiences, warm hospitality, and exceptional value.
Hospitality
A NEW CHAPTER IN REFINED ARRIVAL: ADDRESS DOWNTOWN INTRODUCES ITS DIGITAL CHECK-IN EXPERIENCE
In line with Dubai’s continued vision for innovation and guest-centric excellence, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council, has approved the rollout of the Dubai Digital Hotel initiative – a pioneering transformation that reimagines the future of hospitality across the emirate.
As one of the city’s flagship luxury destinations, Address Downtown is proud to be among the first hotels to bring this vision to life with the debut of its new Digital Check-In Experience. Seamlessly integrated, elegantly designed, and thoughtfully crafted around the needs of the global traveller, the new system ensures that every arrival begins with ease, comfort, and a sense of quiet luxury.
Guests may now complete their pre-arrival verification from anywhere in the world, allowing the hotel to prepare their stay with greater precision and personalised attention. Upon arrival, guests are welcomed into an environment where the transition from travel to tranquillity is effortless – reflecting Address Downtown’s enduring commitment to hospitality that is both intuitive and refined.
This milestone marks a significant step towards Dubai’s ambition to set new benchmarks for digital excellence. Address Hotels + Resorts is honoured to contribute to this movement, elevating the guest journey through technology that enhances – rather than replaces – the warmth and authenticity of its service.
With Digital Check-In now live, Address Downtown invites its guests to experience a stay where innovation and hospitality coexist in perfect harmony, reaffirming its position as a leader in luxury hospitality in the region.
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