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Arabian Travel Market 2025’s Travel Tech Exhibitors Increase 25% Year-On-Year as Value of Global Travel Technology Market Hits $10.7 Billion

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Arabian Travel Market

With the global travel technology market currently valued at $10.7 billion, leaders and innovators from around the world are preparing to steer the future of the tourism industry at the 32nd edition of Arabian Travel Market (ATM), which will take place at Dubai World Trade Centre (DWTC) from 28 April to 1 May 2025.

ATM 2025’s extensive conference programme and exhibition reflect this year’s theme, ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’. With Travel Tech exhibitors experiencing year-on-year growth of 25% and the segment’s exhibition space expanding by 22%, this year’s event will explore how technology is transforming the tourism sector, presenting new growth opportunities for enterprising start-ups and established multinationals alike.

The Future Stage at ATM 2025 will host a range of expert speakers, who will explore how advances in fields such as analytics and machine learning, workplace collaboration, blockchain, next-gen mobility and augmented reality are driving our sector forward. This year’s event represents an unparalleled opportunity for exhibitors to showcase their innovations in front of an international audience of senior decision-makers and purchase influencers.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “ATM Travel Tech draws together the best and brightest from across our industry, creating an unrivalled forum for discovery, debate and deal-making. Now more than ever, opportunities related to connectivity and integration are at the forefront of our minds, and they will take centre stage at ATM 2025.”

According to IMARC Group, the global market for travel technology is on course to hit $18.6 billion in the next eight years, with a compound annual growth rate (CAGR) of 6.05% predicted during the period 2025-33. ATM 2025’s Future Stage will host a range of presentations designed to highlight opportunities within this exciting and lucrative space. This year’s sessions will feature topics such as: ‘Generational Trends Influencing Hyper-personalisation in Luxury’; ‘Travel Technology: Get Ahead or Get Left Behind’; ‘AI: Everywhere All At Once’; and ‘Data-Driven Travel: The Next Frontier of Destination Transformations’, among others.

Tourism has consistently been an early adopter of emerging technologies, and digitalisation continues to drive seamless, frictionless travel. Looking ahead, the development of smart travel facilitation, smart destinations and new employment opportunities is set to contribute to economic, social and environmental sustainability across our sector.

While the Middle East and Africa’s (MEA) travel tech market is facing stiff competition from Asia-Pacific nations, countries like the UAE and Saudi Arabia are responding effectively to increased demand from tech-savvy consumers, leveraging the latest innovations to enhance their appeal as global travel destinations.

“I can’t think of a better host city for ATM Travel Tech than Dubai, which continues to raise aspirations both regionally and globally with its commitment to the Smart Dubai strategy,” said Curtis. “Smart travel, transport, artificial intelligence (AI) and urban planning initiatives are driving increased innovation and connectivity across the emirate, making it the ideal meeting point for leaders and disruptors from other markets.”

Smart technologies, mobile applications, contactless solutions and similar cutting-edge innovations will be on show at ATM 2025’s Travel Tech exhibition, which will showcase a dynamic lineup of new and returning exhibitors including Amadeus, Huawei, Sabre, Expedia, Travelport, Dida Travel, Hotelbeds, WebBeds and Moonline Travel, among others.

ATM 2025 will bring together professionals and industry leaders from the leisure, luxury, travel tech, corporate, and meetings, incentives, conferences and exhibitions (MICE) travel sectors, providing a platform for networking, knowledge sharing and business opportunities. In addition to the exhibition, international and regional experts will take to ATM’s Global, Future and brand-new Business Events stages throughout the event to deliver an extensive conference programme.

Held in conjunction with Dubai World Trade Centre, ATM 2025’s strategic partners include Dubai’s Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.

Hospitality

LA VILLE HOTEL & SUITES ANNOUNCES THE REOPENING OF LOOKUP ROOFTOP BAR WITH A REFINED MEDITERRANEAN IDENTITY

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Nighttime cityscape view from LA VILLE HOTEL & SUITES showing the illuminated Burj Khalifa and Downtown Dubai skyline.

La Ville Hotel & Suites CITY WALK Dubai, Autograph Collection announces the reopening of its rooftop destination, LookUp Rooftop Bar,on 22nd January 2026. Reintroduced with a refined Mediterranean identity and a fully refreshed look, LookUp now offers a complete day-to-night experience that feels genuinely new, even for long- standing guests of the hotel.

Overlooking City Walk with uninterrupted views of the Burj Khalifa and the downtown skyline, LookUp has been reshaped into a rooftop destination with greater depth and purpose. By day, the space centres around its infinity pool and open terraces, offering a relaxed setting for guests to unwind, swim and spend time outdoors. A strengthened food offering now plays a central role in the experience, with a full Mediterranean-inspired menu featuring wood fired pizzas and fresh sharable dishes, designed for casual dining and longer stays.

As the day moves into evening, LookUp naturally shifts in energy. Guests can enjoy crafted cocktails, a considered music programme and live DJs, alongside a calendar of curated experiences including fashion showcases, brand collaborations and pop ups. Morning wellness sessions such as yoga and pilates further extend the rooftop’s use beyond traditional bar hours, creating a space that works across different moments of the day.

The refreshed LookUp is designed as more than a rooftop bar. It is a lifestyle destination that brings together leisure, dining and social connection in one setting. With its updated design, stronger menu focus and varied programming, LookUp offers returning guests a new way to experience a familiar space, while welcoming new visitors into the heart of City Walk.

The reopening will welcome hotel owners, Marriott leaders, media, partners and influencers, marking the next chapter for one of City Walk’s most recognisable rooftops. With ongoing collaborations across wellness, fashion and lifestyle, LookUp Rooftop Bar is positioned as a key social destination within City Walk, offering experiences from sunrise through to late night.

Michel Nader, Regional Vice President, UAE & Levant – Premium & Select, Marriott International commented: “The return of LookUp is both timely and emblematic of Dubai’s ever-evolving social landscape. With its revitalised Mediterranean-inspired concept, the destination seamlessly combines refined charm with enhanced hospitality, embodying the city’s affinity for sophisticated and vibrant nightlife. We are confident the relaunch of this popular venue will be appreciated by local residents and international visitors.” 

Roudi Soubra, Vice President – Asset Management, Dubai Holding, added: “LookUp has always been more than just a rooftop, it’s part of La Ville’s story and spirit. This reimagining represents our commitment to continuous evolution and to creating spaces that inspire connection, creativity, and joy. With its Mediterranean charm and breathtaking views, LookUp once again reflects the essence of Dubai: dynamic, sophisticated, and full of life.”

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Hospitality

RAMADAN IFTAR AT OASIS TERRACE & GARDEN, MÖVENPICK DOWNTOWN

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Iftar dessert and fruit buffet display at MÖVENPICK DOWNTOWN featuring assorted cakes, mini pastries, fresh fruit platters, and traditional Ramadan desserts arranged on a serving counter.

This Ramadan, Oasis Terrace & Garden at Mövenpick Hotel Apartments, Downtown Dubai invites guests to break their fast in a relaxed outdoor setting with a garden-style Iftar buffet designed for families, friends, and group gatherings.

The experience features authentic Arabian and regional favourites, complemented by interactive live cooking stations. Guests are welcomed with dates and water on arrival, followed by unlimited access to mezze, salads, hot mains, and signature Oasis desserts. Live stations include Shawarma, slow-cooked Ouzi, and BBQ specialities, alongside a dedicated dessert counter and mocktails with laban.

Set across the venue’s open-air terrace and garden, the Iftar offers a laid-back yet festive atmosphere ideal for both casual and corporate celebrations throughout the holy month.

With its combination of open-air seating, warm hospitality and thoughtfully curated buffet, Oasis Terrace & Garden offers a welcoming space to slow down and reconnect after sunset. The experience reflects the spirit of Ramadan, bringing together comforting flavours, shared plates and a setting designed for togetherness. Available throughout Ramadan 2026 (subject to official moon sighting, expected from 19 February 2026).

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BAB EL BAHR COMBINES FLAVOR AND FUN FOR THE ULTIMATE SUHOOR THIS RAMADAN

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Overhead view of a BAB EL BAHR Suhoor table featuring freshly baked Arabic bread, scrambled eggs, hummus, foul medammas, labneh, pita bread, olives, herbs, and mixed Levantine dishes served with tableware and a lit candle.

This Ramadan, Bab El Bahr by Al Hallab invites guests to embrace the spirit of tradition, flavor, and togetherness with its authentic and indulgent Suhoor experience. Set against the vibrant backdrop of Mohammed Bin Rashid Boulevard, the restaurant offers a thoughtfully curated a la carte Suhoor menu designed to celebrate the pre-dawn meal in style, comfort, and warmth.

From classic Levantine favorites to contemporary twists, Bab El Bahr’s Suhoor menu caters to every palate. Guests can start with cheese selections such as Shilal, Kashkaval, and Baladiyeh, paired with grilled halloumi or eggs cooked to order, whether sunny side up, scrambled, or as an omelette. Traditional dishes like shakshuka, egg with soujouk, and egg with awarma add hearty, flavorful options for those looking for a protein-packed start to the day.

For those seeking authentic Levantine flavors, Bab El Bahr also serves foul medammas, balila, labneh, goat labneh with walnuts, makdous, and hummus-based dishes, including classic fatteh hummus and fatteh hummus bil lahme. The à la carte menu further highlights mini manakeesh (zaatar, cheese) and kaake traboulsieh (Akawi cheese or smoked turkey & kashkaval).

No Suhoor is complete without something sweet. Bab El Bahr offers jam and butter selections, ashta with honey, Nutella flatbread with bananas and toasted hazelnuts, cheese kunafa, fried katayef, Um Ali, and a seasonal fruit platter, ensuring a perfect balance of flavors to satisfy every craving.

To elevate the communal spirit, the restaurant provides backgammon boards, Jakaru boards, and playing cards, allowing guests to enjoy lighthearted games and connect with family and friends while savoring the pre-dawn meal.

Bab El Bahr’s Suhoor experience combines culinary authenticity, elegant presentation, and a welcoming atmosphere, making it an ideal destination for both traditional family gatherings and casual nights with friends during Ramadan.

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