Hospitality
Arabian Travel Market 2025’s Travel Tech Exhibitors Increase 25% Year-On-Year as Value of Global Travel Technology Market Hits $10.7 Billion
With the global travel technology market currently valued at $10.7 billion, leaders and innovators from around the world are preparing to steer the future of the tourism industry at the 32nd edition of Arabian Travel Market (ATM), which will take place at Dubai World Trade Centre (DWTC) from 28 April to 1 May 2025.
ATM 2025’s extensive conference programme and exhibition reflect this year’s theme, ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’. With Travel Tech exhibitors experiencing year-on-year growth of 25% and the segment’s exhibition space expanding by 22%, this year’s event will explore how technology is transforming the tourism sector, presenting new growth opportunities for enterprising start-ups and established multinationals alike.
The Future Stage at ATM 2025 will host a range of expert speakers, who will explore how advances in fields such as analytics and machine learning, workplace collaboration, blockchain, next-gen mobility and augmented reality are driving our sector forward. This year’s event represents an unparalleled opportunity for exhibitors to showcase their innovations in front of an international audience of senior decision-makers and purchase influencers.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “ATM Travel Tech draws together the best and brightest from across our industry, creating an unrivalled forum for discovery, debate and deal-making. Now more than ever, opportunities related to connectivity and integration are at the forefront of our minds, and they will take centre stage at ATM 2025.”
According to IMARC Group, the global market for travel technology is on course to hit $18.6 billion in the next eight years, with a compound annual growth rate (CAGR) of 6.05% predicted during the period 2025-33. ATM 2025’s Future Stage will host a range of presentations designed to highlight opportunities within this exciting and lucrative space. This year’s sessions will feature topics such as: ‘Generational Trends Influencing Hyper-personalisation in Luxury’; ‘Travel Technology: Get Ahead or Get Left Behind’; ‘AI: Everywhere All At Once’; and ‘Data-Driven Travel: The Next Frontier of Destination Transformations’, among others.
Tourism has consistently been an early adopter of emerging technologies, and digitalisation continues to drive seamless, frictionless travel. Looking ahead, the development of smart travel facilitation, smart destinations and new employment opportunities is set to contribute to economic, social and environmental sustainability across our sector.
While the Middle East and Africa’s (MEA) travel tech market is facing stiff competition from Asia-Pacific nations, countries like the UAE and Saudi Arabia are responding effectively to increased demand from tech-savvy consumers, leveraging the latest innovations to enhance their appeal as global travel destinations.
“I can’t think of a better host city for ATM Travel Tech than Dubai, which continues to raise aspirations both regionally and globally with its commitment to the Smart Dubai strategy,” said Curtis. “Smart travel, transport, artificial intelligence (AI) and urban planning initiatives are driving increased innovation and connectivity across the emirate, making it the ideal meeting point for leaders and disruptors from other markets.”
Smart technologies, mobile applications, contactless solutions and similar cutting-edge innovations will be on show at ATM 2025’s Travel Tech exhibition, which will showcase a dynamic lineup of new and returning exhibitors including Amadeus, Huawei, Sabre, Expedia, Travelport, Dida Travel, Hotelbeds, WebBeds and Moonline Travel, among others.
ATM 2025 will bring together professionals and industry leaders from the leisure, luxury, travel tech, corporate, and meetings, incentives, conferences and exhibitions (MICE) travel sectors, providing a platform for networking, knowledge sharing and business opportunities. In addition to the exhibition, international and regional experts will take to ATM’s Global, Future and brand-new Business Events stages throughout the event to deliver an extensive conference programme.
Held in conjunction with Dubai World Trade Centre, ATM 2025’s strategic partners include Dubai’s Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.
Hospitality
TIMES SQUARE CENTER FOSTERS COMMUNITY TOGETHERNESS THIS EID WITH MR. KIND


Times Square Center will mark Eid Al Fitr with a three-day family experience from 20–22 March 2026, running 12:00 PM – 7:00 PM daily, featuring the beloved mascot Mr. Kind.
Under the theme “LOVE EID – A Day of Caring, Sharing & Fun!”, the event invites families to experience a lively programme of interactive shows, creative workshops, and engaging activities designed to entertain children while sharing positive messages around kindness, courage, and friendship.


Young visitors will also receive a complimentary Mr. Kind’s Book of Missions, packed with activities, badge stickers, and access to a library of transformational songs and missions that extend the fun beyond the event.
Event schedule
- Mr. Kind Village Workshop (Creativity corner) : 12:00 PM – 7:00 PM | Ground Floor
- Mr. Kind Show + Meet & Greet: 4:15 – 5:00 PM & 6:00–6:45 PM | Ground Floor
- Mr. Kind Parade: 5:15 PM – 5:35 PM | Roaming throughout the Mall
With music, performances, and interactive experiences throughout the day, Times Square Center aims to provide a friendly space for families to connect and share meaningful moments together.
At Times Square Center, the safety and wellbeing of our community remain a priority. We encourage everyone to follow any guidance or protocols issued by the relevant authorities.
Hospitality
BKRY PARTNERS WITH BROOKI BAKEHOUSE FOR EXCLUSIVE LIMITED-EDITION CROOKIE

This Ramadan, bkry unveils an exclusive collaboration with Australia’s cult-favourite Brooki Bakehouse by introducing the bkry Brooki Crookie. Priced at AED 39 per piece, this special edition pastry will be available daily until the end of Ramadan in limited quantities exclusively at the bkry pop-up in Marsa Boulevard.
Thoughtfully developed as a celebration of shared creativity and experimental baking, the collaboration brings together bkry’s artisanal approach with Brooki Bakehouse’s globally renowned flavours. Designed to be enjoyed as a moment of indulgence after sunset, the Crookie reflects both brands’ craftsmanship, curiosity, and comfort-led baking.
At the heart of the collaboration is the Crookie: a buttery, flaky croissant filled and topped with wholewheat brown-butter cookie dough, and enveloped with Tanzanian milk chocolate. Baked until golden and crisp on the outside, with a soft, gooey centre, the Crookie offers a layered textural experience that combines richness with subtlety.


To mark the official launch, bkry Founder and Head Chef Kameel and Brooki Bakehouse Founder Brooke Bellamy will be present at Marsa Boulevard on Saturday, 28 February at 8:00 PM, celebrating the partnership and their shared passion for innovative baking.
Founded by Brooke Bellamy, Brooki Bakehouse is an Australian-born bakery known for its indulgent, cult-favourite baked goods and playful approach to classic flavours. What began in Brisbane has grown into a globally recognised brand with a loyal international following, driven by Brooke’s distinctive style and community-led storytelling. Celebrated for bold flavours, generous textures, and modern comfort baking, Brooki Bakehouse brings a globally relevant perspective to the collaboration, making it a natural partner for bkry’s experimental, craft-led approach.


Available throughout Ramadan at bkry’s Marsa Boulevard pop-up, the bkry x Brooki collaboration reflects the brand’s ongoing commitment to meaningful partnerships and thoughtful experimentation – bringing together global influence and local craftsmanship in moments designed to be shared and savoured, setting the tone for a collaboration everyone has been waiting for.
Hospitality
THE BILTMORE VILLAS DUBAI INTRODUCES EXCLUSIVE PRIVATE VILLA STAYCATIONS THIS EID


The Biltmore Villas Dubai unveils a limited-time Exclusive Private Villa Staycation, inviting guests to indulge in a rare blend of seclusion, sophistication, and resort-style living within one of Dubai’s most prestigious luxury villa resorts.
Conceived for discerning guests who appreciate privacy and understated luxury, the fully serviced villas offer the spaciousness of a private residence complemented by the attentive service and refined amenities of a world-class resort. Each villa is appointed with a private temperature-controlled swimming pool, an in-villa cinema, and secure underground parking with direct access to the residence, all set within a gated enclave with round-the-clock security.
Guests booking during the promotional period will enjoy a curated collection of premium benefits:
- 25% off the Best Available Rate
- AED 1,000 daily resort credit
- Underground secure parking
- Complimentary 60-minute daily padel session
- Complimentary daily fitness classes
- Complimentary daily laundry service
The experience offers an elegant urban retreat where privacy, generous living space, and personalized hospitality come together to create an exceptional staycation in the heart of Dubai.
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