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TH8 PALM DUBAI BEACH RESORT UNVEILS ‘PURE BY SERENITY’ – A HAVEN OF RELAXATION AND REJUVENATION

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A serene, modern interior of the Pure by Serenity spa at Th8 Palm Dubai Beach Resort, featuring soft lighting, natural wood accents, and a luxurious massage or treatment bed

Th8 Palm Dubai Beach Resort proudly announces the launch of Pure by Serenity, a refined spa destination that opened on 5 December 2025. The debut represents a new chapter in the resort’s wellness narrative, introducing a concept shaped with the same design sensibility and lifestyle focus that define Th8 Palm Dubai Beach Resort as one of the Palm Jumeirah’s most distinctive boutique luxury resorts.

Designed as a serene escape from the everyday, Pure by Serenity is an intimate, cocoon-like retreat where each treatment is delivered with intention, precision and care. The spa features three tranquil treatment rooms, including two double treatment rooms ideal for shared experiences between friends or mothers and daughters. Further enhancing its offering, a dedicated thermal suite is available to be booked either as a standalone experience or paired with any treatment, deepening relaxation and creating a seamless extension of each guest’s spa journey.

“Th8 Palm Dubai Beach Resort continues to grow as a boutique luxury lifestyle destination. Pure by Serenity strengthens this direction by introducing a well-being experience shaped around personal preference. It reflects our vision for lifestyle hospitality, where design, service and individuality come together in a way that feels seamless to the guest.” said Dany El Mahgiub, Complex General Manager, Th8 Palm Dubai Beach Resort and Wyndham Residences, The Palm.

Serenity – The Art of Well-Being, is an internationally regarded Portuguese well-being concept, known for its holistic 360 philosophy across its large-scale destinations that blend spa therapies, fitness, nutrition and thermal experiences. Pure by Serenity translates the same commitment to a more intimate setting, offering a thoughtfully curated expression that maintains innovation, sophistication and personalized care. The treatment menu features massages, facials and signature rituals guided by the benefits of Thalgo’s marine formulations and Voya’s seaweed-based preparations, reinforcing the resort’s dedication to quality-driven, highly effective spa experiences.

“After establishing Serenity in Dubai, it’s been a pleasure to introduce a tailored version of the brand to the region. Pure by Serenity reflects our focus on thoughtful care, innovation and the artistry of true spa practice. We create places where well-being is not just offered, but lived.” said Maria d’Orey, Founder and Global Director of Serenity – The Art of Well-Being and Pure by Serenity – The Art of Spa.

With the arrival of Pure by Serenity, Th8 Palm Dubai Beach Resort enriches its lifestyle narrative by introducing a well-being experience shaped for modern oceanside living. It stands as a meaningful extension of the property’s evolving identity, offering guests a refined space dedicated to restoration and personal care.

Pure by Serenity opened its doors on 5 December 2025, inviting guests and residents to discover a new destination for mindful relaxation by the sea.

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Hospitality

TIMES SQUARE CENTER FOSTERS COMMUNITY TOGETHERNESS THIS EID WITH MR. KIND

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Times Square Center will mark Eid Al Fitr with a three-day family experience from 20–22 March 2026, running 12:00 PM – 7:00 PM daily, featuring the beloved mascot Mr. Kind.

Under the theme “LOVE EID – A Day of Caring, Sharing & Fun!”, the event invites families to experience a lively programme of interactive shows, creative workshops, and engaging activities designed to entertain children while sharing positive messages around kindness, courage, and friendship.

Young visitors will also receive a complimentary Mr. Kind’s Book of Missions, packed with activities, badge stickers, and access to a library of transformational songs and missions that extend the fun beyond the event.

Event schedule

  • Mr. Kind Village Workshop (Creativity corner) : 12:00 PM – 7:00 PM | Ground Floor
  • Mr. Kind Show  + Meet & Greet: 4:15 – 5:00 PM & 6:00–6:45 PM | Ground Floor  
  • Mr. Kind Parade: 5:15 PM – 5:35 PM | Roaming throughout the Mall

With music, performances, and interactive experiences throughout the day, Times Square Center aims to provide a friendly space for families to connect and share meaningful moments together.

At Times Square Center, the safety and wellbeing of our community remain a priority. We encourage everyone to follow any guidance or protocols issued by the relevant authorities.

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Hospitality

BKRY PARTNERS WITH BROOKI BAKEHOUSE FOR EXCLUSIVE LIMITED-EDITION CROOKIE

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This Ramadan, bkry unveils an exclusive collaboration with Australia’s cult-favourite Brooki Bakehouse by introducing the bkry Brooki Crookie. Priced at AED 39 per piece, this special edition pastry will be available daily until the end of Ramadan in limited quantities exclusively at the bkry pop-up in Marsa Boulevard.

Thoughtfully developed as a celebration of shared creativity and experimental baking, the collaboration brings together bkry’s artisanal approach with Brooki Bakehouse’s globally renowned flavours. Designed to be enjoyed as a moment of indulgence after sunset, the Crookie reflects both brands’ craftsmanship, curiosity, and comfort-led baking.

At the heart of the collaboration is the Crookie: a buttery, flaky croissant filled and topped with wholewheat brown-butter cookie dough, and enveloped with Tanzanian milk chocolate. Baked until golden and crisp on the outside, with a soft, gooey centre, the Crookie offers a layered textural experience that combines richness with subtlety.

To mark the official launch, bkry Founder and Head Chef Kameel and Brooki Bakehouse Founder Brooke Bellamy will be present at Marsa Boulevard on Saturday, 28 February at 8:00 PM, celebrating the partnership and their shared passion for innovative baking.

Founded by Brooke Bellamy, Brooki Bakehouse is an Australian-born bakery known for its indulgent, cult-favourite baked goods and playful approach to classic flavours. What began in Brisbane has grown into a globally recognised brand with a loyal international following, driven by Brooke’s distinctive style and community-led storytelling. Celebrated for bold flavours, generous textures, and modern comfort baking, Brooki Bakehouse brings a globally relevant perspective to the collaboration, making it a natural partner for bkry’s experimental, craft-led approach.

Available throughout Ramadan at bkry’s Marsa Boulevard pop-up, the bkry x Brooki collaboration reflects the brand’s ongoing commitment to meaningful partnerships and thoughtful experimentation – bringing together global influence and local craftsmanship in moments designed to be shared and savoured, setting the tone for a collaboration everyone has been waiting for.

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Hospitality

THE BILTMORE VILLAS DUBAI INTRODUCES EXCLUSIVE PRIVATE VILLA STAYCATIONS THIS EID

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The Biltmore Villas Dubai unveils a limited-time Exclusive Private Villa Staycation, inviting guests to indulge in a rare blend of seclusion, sophistication, and resort-style living within one of Dubai’s most prestigious luxury villa resorts.

Conceived for discerning guests who appreciate privacy and understated luxury, the fully serviced villas offer the spaciousness of a private residence complemented by the attentive service and refined amenities of a world-class resort. Each villa is appointed with a private temperature-controlled swimming pool, an in-villa cinema, and secure underground parking with direct access to the residence, all set within a gated enclave with round-the-clock security.

Guests booking during the promotional period will enjoy a curated collection of premium benefits:

  • 25% off the Best Available Rate
  • AED 1,000 daily resort credit
  • Underground secure parking
  • Complimentary 60-minute daily padel session
  • Complimentary daily fitness classes
  • Complimentary daily laundry service

The experience offers an elegant urban retreat where privacy, generous living space, and personalized hospitality come together to create an exceptional staycation in the heart of Dubai.

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