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Future of Sport and AI report by G42 launches

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Abu Dhabi-based technology group G42 has released the second edition of its landmark Future of Sport and AI report. Developed in partnership with London foresight consultancy The Future Laboratory, the report explores how artificial intelligence is transforming sport worldwide.

Building on the success of its 2024 edition, this annual publication now serves as a benchmark for tracking AI’s adoption and impact. Moreover, the research for the latest report included a global survey of senior sports executives. As a result, findings revealed strong optimism: 88% expressed confidence in AI adoption and 85% in its practical application.

Key themes in the Future of Sport and AI

This year’s edition highlights two major themes. First, AI is emerging as a democratizing force, bringing insights once exclusive to elite teams to grassroots athletes and mid-tier clubs. Consequently, this shift is unlocking new talent pathways and raising competitiveness across levels.

Second, the report points to a persistent strategy gap. While leaders recognize AI’s importance, many lack a clear roadmap. In addition, resistance to change and poor planning keep pilots from scaling, with data showing up to 95% of AI projects fail to expand beyond trial phases.

Partnerships bringing AI innovation to sport

G42 has partnered with leading teams to test and refine AI applications. For example, collaborations with Mercedes-AMG Petronas Formula One Team and UAE Team Emirates-XRG are generating performance and fan-engagement insights that can benefit the wider industry. Furthermore, these partnerships highlight how AI can serve as a force for good, improving decision-making, health outcomes, and audience connection.

How AI is reshaping global sport

According to the report, AI is transforming sport across five pillars:

  • Strategy and tactics – real-time decision-making tools and tactical agents.
  • Talent – new scouting and training insights to identify emerging athletes.
  • Fan engagement – AI-powered commentary and immersive digital experiences.
  • Health and performance – analytics into physiology, injury prevention, and recovery.
  • Design – innovations such as low-carbon sportswear and VR-enabled training.

For instance, examples include immersive VR training for athletes, AI-driven commentary for fans, and pioneering research into female athlete physiology. Importantly, these innovations demonstrate how AI impacts not only elite sport but also community and grassroots levels.

Expert contributions to the report

The report features insights from experts across sports, medicine, and design. Contributors include Michael Taylor of Mercedes-AMG Petronas Formula One Team, Sarah Bailey of the Tennessee Titans, Dr Chris Brady of Sportsology, Helene Guillaume Pabis of Wild.AI, and Sotiris Salamouris of Olympic Broadcasting Services. Moreover, additional voices such as Kevin Poulton of UAE Team Emirates-XRG and Dr Thomas Mroz of Cleveland Clinic add depth to the analysis.

G42’s vision for AI in sport

Faheem Ahamed, Group Chief Marketing and Communications Officer at G42, underlined the group’s vision:

“At G42, we see sport as a powerful proving ground for AI’s potential. From training to fan engagement, AI is transforming every aspect of the game. Our collaborations show that AI is no longer a distant possibility; it is a force for good we are already deploying to reimagine the future of sport and beyond.”

Therefore, G42 positions AI not just as a technology, but as a tool for inclusion, innovation, and inspiration.

About the report partners

Founded in Abu Dhabi, G42 is a global technology group applying AI across industries from molecular biology to space. The Future Laboratory, based in London, is a strategic foresight consultancy helping organizations anticipate change and harness new opportunities. Together, they provide a roadmap for how AI can make sport more inclusive, competitive, and innovative — while also setting the stage for broader applications in society.

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AI and Data Roles Drive Gulf Hiring Growth: RemotePass report

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Hiring growth in the UAE and Saudi Arabia remains among the strongest globally, at 39% and 26% respectively in 2024–25, but the expansion is increasingly concentrated in a narrower set of roles, according to the RemotePass 2025 Hiring Report.

Data from the report shows outsized growth in specialised roles, with Data Scientist hiring up 43% and AI Product Manager demand rising 37%. The concentration of growth in these functions indicates that organisations are directing hiring investment toward specific capabilities rather than expanding uniformly across all technology roles.

This pattern reflects a shift in regional workforce strategy, with employers increasingly directing resources toward roles that support data-driven decision-making, AI deployment, and product execution, rather than scaling traditional technology teams.

AI and Data Roles Redefine Hiring Priorities

The UAE leads globally in AI hiring growth, rising from 32% in 2023–24 to 48% in 2024–25. The acceleration is among the sharpest recorded in any market and is being fuelled by enterprise AI adoption, fintech automation and large-scale digital infrastructure projects. Saudi Arabia shows a similar direction of travel, though at a steadier pace, as AI talent demand expands across both public and private sectors.

RemotePass Co-founder and CEO Kamal Reggad, said the data shows organisations in the UAE and Saudi Arabia moving decisively from experimentation to execution. AI is no longer confined to innovation teams, he noted, but is increasingly embedded into core business functions, making workforce planning a critical lever of competitiveness.

MENA Talent Hubs Continue to Power the GCC

While demand is strongest in the Gulf, the wider MENA region remains central to meeting it. Egypt continues to lead hiring volume across nearly every major tech role, including software engineering, backend, frontend, data science and QA, confirming its position as the region’s largest tech talent exporter. Pakistan ranks second across several engineering categories, supported by a large and cost-effective developer base.

Egypt’s AI hiring growth, after surging by 112% in the previous year, has stabilised at 28% in 2025. In contrast, Gulf markets have accelerated, reinforcing a regional realignment in which the UAE and Saudi Arabia are emerging as the primary centres of advanced technology hiring, supported by a broader MENA talent ecosystem.

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GCC RESIDENTIAL SMART SECURITY MARKET SET TO ADVANCE AS SCREENCHECK PARTNERS WITH BAS-IP

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A ScreenCheck representative and a BAS-IP representative shake hands in front of a display showcasing BAS-IP intercom and security devices, with two additional team members standing beside them at an exhibition booth.

ScreenCheck, a subsidiary of Centena Group and a key player offering end-to-end identification and security solutions in the Middle East, has signed a strategic partnership agreement with global security technologies company, BAS-IP to officially expand its security and identification capabilities into GCC’s residential security market.

The agreement signed during Intersec 2026, aligns with ScreenCheck’s ongoing efforts to establish a robust position in the rapidly growing smart security and digital transformation market. Currently, the market is projected to reach USD 907.12 billion by 2032, growing at a compound annual growth rate of 25.7 per cent between 2025 and 2032. This growth is mainly propelled by large-scale urban development, smart infrastructure investments and surging demand for connected security ecosystems in the residential sector.

Olga Shamilova, Chief Executive Officer at BAS-IP, said: “We are delighted to partner with ScreenCheck and support their entry into this new vertical of security systems. During our participation at Intersec 2026, we witnessed increased interest for our Open API, especially for its ability to create seamless, customised ecosystems and ease to integrate into existing building management systems. Our mobile-first application also received significant attention, as its intuitive interface was proven ideal for both complex multi-apartment projects and luxury private villas. With ScreenCheck’s market expertise in the region and their top tier client base, we look forward to providing a safe and secure environment for communities.”

The collaboration with BAS-IP will address the surging demand from developers for connected home and community security solutions across apartments, gated communities and large residential developments in the region by delivering integrated IP-based audio and video intercom systems combined with access control solutions.

Faisal Mohamed, CEO of ScreenCheck, said: “As cities continue to develop and digital infrastructure becomes an inevitable part of everyday lives, security is equally important for people and systems. We are delighted to work with BAS-IP to serve this evolving market.”

“With the Middle East region experiencing one of the fastest-growing property markets across the globe, our collaboration helps to distribute integrated residential security and home automation solutions. We will be delivering cutting-edge biometric identification, RFID solutions, AI-powered surveillance, and next-generation smart access control to homes, critical infrastructure, and technology-driven enterprises. Our goal is to enable safer, more resilient spaces that highlight the capabilities of the modern security landscape,” added Faisal.

ScreenCheck’s partnership with BAS-IP positions the company at the forefront of the region’s ongoing shift, enabling the delivery of intelligent, connected residential security ecosystems that align with the region’s smart city ambitions and evolving urban landscape.

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VERTIV INTRODUCES NEW MODULAR LIQUID COOLING INFRASTRUCTURE SOLUTION TO SUPPORT HIGH-DENSITY COMPUTE REQUIREMENTS IN NORTH AMERICA AND EMEA

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Isometric 3D rendering of Vertiv prefabricated MegaMod HDX data center module showing integrated liquid cooling skids, power distribution units, racks, piping, and cooling infrastructure arranged within modular enclosures.

Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced new configurations of the Vertiv™ MegaMod™ HDX, a prefabricated power and liquid cooling infrastructure solution engineered for high-density computing environments, including artificial intelligence (AI) and high-performance computing (HPC) deployments. The new configurations give operators flexibility to support rapidly increasing power and cooling requirements while optimizing space and deployment speed. The models are available globally.

Vertiv MegaMod HDX integrates direct-to-chip liquid cooling with air-cooled architectures to meet the intense thermal demands of AI workloads, supporting pod-style AI environments and advanced GPU clusters. The new compact solution has a standard module height and a maximum of 13 racks and power capacity up to 1.25 MW; the combo solution has an extended-height design with a maximum of 144 racks, supporting power capacities up to 10 MW. Both can support rack densities from 50 kW up to more than 100 kW per rack. The hybrid cooling architectures integrate direct-to-chip liquid cooling with air cooling for efficient, high-density thermal management, while the prefabricated modular designs enable accelerated deployment and allow customers to scale their data centers as demand grows.

“Today’s AI workloads demand cooling solutions that go beyond traditional approaches. With the Vertiv MegaMod HDX available in both compact and combo solution configurations, organizations can match their facility requirements while supporting high-density, liquid-cooled environments at scale. Our designs deliver what data centers need most—reliable performance, operational efficiency, and the ability to scale their AI infrastructure with confidence,” said Viktor Petik, senior vice president, infrastructure solutions at Vertiv.

The Vertiv MegaMod HDX models feature innovative hybrid cooling architecture, combining direct-to-chip liquid cooling with adaptable air systems in a fully integrated, prefabricated pod. The solutions feature distributed redundant power architecture enabling continuous operation even if one module goes offline. Additionally, the buffer-tank thermal backup system allows GPU clusters to maintain stable operations during maintenance or load transitions. This factory-integrated design enables repeatable precision in deployment while providing cost certainty for planning and scaling AI infrastructure.

This prefabricated design, combined with factory integrated and fully tested components and Vertiv’s global service network, provide dependable end-to-end support.

Vertiv’s extensive portfolio of power, thermal, and IT management solutions supports a wide range of data center architectures, enabling customers to meet rising density demands with scalable, high-performance infrastructure. Both configurations draw on this broader portfolio, including the Vertiv™ Liebert® APM2 uninterruptible power supply (UPS), Vertiv CoolChip CDU cooling distribution unit, Vertiv PowerBar busway system, and Vertiv™ Unify infrastructure monitoring.

Vertiv also offers IT rack infrastructure designed to seamlessly accommodate and support IT systems, including Vertivracks and Vertiv OCP- compliant racks, Vertiv™ CoolLoop RDHx rear door heat exchanger, Vertiv™ CoolChip in-rack CDU, Vertiv™ rack power distribution units, Vertiv™ PowerDirect in-rack DC power system, and Vertiv™ CoolChip Fluid Network Rack Manifolds.

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