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TUTTOFOOD 2026 IS SET TO WELCOME OVER 100,000 VISITORS TO MILAN’S VIBRANT STAGE, MARKING NEW MILESTONES IN INTERNATIONAL PARTICIPATION

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An aerial view of the crowded, expansive halls of the TUTTOFOOD trade show in Milan, showing rows of exhibitor booths and numerous professional visitors walking the aisles, highlighting the event's scale

TUTTOFOOD, Southern Europe’s leading food business platform, taking place from 11 to 14 May 2026 in Milan, is set to deliver strong international growth in its 2026 edition. With 80% of exhibitors already confirmed, including a record-breaking 30% international presence, participation is expected to rise by 15–20% compared to the previous editions.

In 2025, the Exhibition established itself as a must-attend event on the European trade show calendar, attracting a significant presence of international TPOs and professional visitors from around the world. Top countries included United Arab Emirates, Spain, Poland, Germany, the United Kingdom, France, China, the USA, Canada, the Netherlands, and South Korea. The show welcomed 95,000 professional visitors from over 100 countries, with 3,000 international top buyers and 4,200 exhibiting companies from around 70 countries – nearly double the numbers from previous editions.

These outstanding data confirm the Exhibition’s role as a strategic hub connecting producers, distributors, and global markets.

The international outlook is reinforced by the partnership between Fiere di Parma, the host of the Exhibition, and Koelnmesse’s international network. This collaboration positions TUTTOFOOD within a broader trade ecosystem alternating with Anuga, and further enhances its internationalization and standing as a key global marketplace.

Antonio Cellie, CEO of Fiere di Parma said: “The strong results already achieved by the second edition of TUTTOFOOD reflect the energy and international appeal of Milan, a city that embodies innovation and connection. They show the power of strategic, system-wide collaborations. Alongside our key partnership with ITA – Italian Trade Agency, whose programs attract top global agrifood buyers, one of the Exhibition’s greatest strengths is the collaboration between Fiere di Parma and Koelnmesse, the organizer of Anuga in Cologne, held in alternate years to TUTTOFOOD.”

Cellie continued: “This alternating schedule will soon become a key reference point for global food business leaders, creating a unique model within the international trade fair landscape — a strategic platform linking Milan and Cologne, two European cities with deep trade fair traditions and a shared spirit of innovation. Together with Cibus, which in Parma during odd-numbered years celebrates Made in Italy and the excellence of Geographical Indication products, they form a truly global food galaxy.”

Six months ahead of the event, early confirmations from 34 countries further highlight the Exhibition’s international appeal and the strong business opportunities available across its pavilions.

In 2026, following the success of the 2025 edition held at Chic Nonna restaurant, TUTTOFOOD will once again host an exclusive networking event during the days of Gulfood. The event will take place in a central and prestigious location, offering a unique opportunity to connect with key players from across the global food industry. 

Buyers Program

TUTTOFOOD 2026 will feature an exceptionally rich Buyers Program organized in cooperation with ITA – Italian Trade Agency, bringing together more than 3,000 top national and international professionals, carefully selected to ensure high-value business matching opportunities. The program will involve leading Italian retail chains, supermarkets, cash & carry operators, discount stores, organized distribution groups, and commercial catering professionals, representing all the key players across the food distribution chain.

Internationally, qualified buyers will arrive from across Europe, Middle East, North and South America, the ASEAN area, China, Japan, Taiwan, and South Korea, with further top-level participation expected from Oceania, South Africa, and Central Asia.

A special emphasis in 2026 will be placed on the foodservice sector, engaging key decision-makers from restaurant chains and hotels. The enhanced focus on the on-board catering area will further expand opportunities for networking and cross-sector dialogue, confirming TUTTOFOOD as a leading global platform for the food industry.

A New, More Accessible Exhibition Layout

TUTTOFOOD 2026 will feature a more compact and visitor-friendly layout, designed to enhance navigation and product discovery. Italian and international exhibitors will be showcased side by side across 90.000 sqm of net exhibition space – 15% more than in 2025 spread across 10 pavilions. This designfosters cross-market engagement and makes it easier for buyers to explore the full spectrum of the food offering.

Two multi-level pavilions will host the packaged food hub, with product distribution carefully organized to create an immersive visitor experience. 

The packaged food hub will extend across multiple interconnected pavilions, offering a comprehensive journey through every segment of the food industry. From dairy and deli products to frozen foods, seafood, and proteins, the exhibition will present a wide variety of categories, with grocery playing a central role across several pavilions.

The upcoming edition will shine a spotlight on emerging, largely unexplored agri-food business segments, driving global consumer trends closely tracked by TUTTOFOOD.

Key pavilion highlights will include a dedicated Beverage section featuring the fifth edition of Mixology Experience — an area within the pavilion where the concept of Beverage Pairing serves as the common thread linking the project to TUTTOFOOD — along with spaces dedicated to innovation in the fresh and processed fruit and vegetable sector.

The revamped Tutto Fruit & Veg area will bring together categories and trends from around the world, including fourth and fifth range products, exotic produce, berries, and processed products, with the participation of highly qualified professional visitors from the fruit & vegetables industry.

Among the key new highlights of the 2026 edition of TUTTOFOOD is the launch of a dedicated special area focused on the organic segment, which is experiencing strong growth across major distribution channel. The special area is called TuttoBio by Natexpo and is conceived as an international organic pavilion gathering certified organic production from Europe and beyond. TuttoBio is designed to bring together supply-chain stories, innovation, and professional networking to the show. The project stems from an international cooperation between Fiere di Parma and SPAS, the organizer of Natexpo, the leading global trade show for organic products based in France.

The experience will be completed by thematic spaces devoted to bakery and snacks, confectionery and coffee, celebrating the diversity and excellence of packaged food from around the world.

This new configuration will streamline visitor orientation and enhance the overall experience of product discovery.

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Hospitality

GODIVA CELEBRATES 100 YEARS OF CHOCOLATE ARTISTRY WITH A NEW ERA 

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GODIVA, the iconic Belgian chocolatier, proudly announces the next chapter in its century-long journey of chocolate artistry. Since 1926, GODIVA has been reimagining chocolate with innovation, Belgian mastery and craftsmanship, elevating it from a simple indulgence into a multisensory experience that stirs the soul, lifts the spirit, and creates moments of pure joy.

As GODIVA turns 100, the brand enters a new era – reimagining its iconic collections with new designs, new flavours, new recipes, and storytelling that celebrate its Belgian heritage and elevate its craftsmanship. Each element is a tribute to a century of chocolate artistry and creativity, and a renewed commitment to creating irresistible experiences for chocolate lovers worldwide.

From the moment founders Pierre and Eugénie Draps chose Lady Godiva as their muse, the brand has embodied elegance, creativity, and courage. She has symbolized strength and the power of breaking boundaries – values that continue to inspire GODIVA as it steps into its second century. For 100 years, GODIVA has blended tradition with creativity to craft collections that delight every sense.

THE CENTENNIAL PRALINE COLLECTION

The collection features ten chocolates – nine iconic creations that have stood the test of time, each representing a defining moment in GODIVA’s rich legacy and one brand‑new masterpiece crafted to mark the beginning of the next century. Many of these beloved pralines have been lovingly recreated from their original recipes, preserving the craftsmanship and character that defined their era. At once nostalgic and innovative, the collection celebrates GODIVA’s Belgian roots while showcasing the evolution of chocolate and design across the decades.

  • Dark & White Chocolate Lady Godiva (1926) – The smooth embrace of fine white chocolate ganache, gently infused with vanilla and wrapped in a dark chocolate shell. Finished with the iconic Lady Godiva imprint, this piece reflects the elegance and craftsmanship that began with the Draps family in 1926. 
  • Mirror (1939) – The enchanting allure of fruity apple ganache, perfectly balanced within a 50% cacao dark chocolate shell, inspired by classic fairytales.  A blend of flavours that transports you to a world of magic and wonder.
  • Vintage Heart (1945) – Marking the year GODIVA opened its first boutique in Brussels. A white chocolate shell with hazelnut praliné in the shape of a heart – a sweet symbol of love, tradition and Belgian artistry. 
  • GODIVA Vacances Élégantes (1959) – Creamy milk and dark chocolate hazelnut praliné, inspired by the Draps family’s cherished holidays to Italy. Skillfully crafted with aromatic hazelnuts, this elegant creation captures unforgettable flavour in every bite. 
  • Fabiola (1960) – Smooth almond praliné, delicately coated in silky milk chocolate. This refined piece honors Queen Fabiola of Belgium, celebrating timeless elegance and regal tradition. 
  • Salted Caramel Lion of Belgium (1968) – Commemorating a proud chapter in GODIVA’s story with velvety salted caramel enrobed in milk chocolate. Finished with Belgium’s heraldic lion, it pays tribute to GODIVA’snoble roots and royal recognition. 
  • Nippon (1972) – Celebrating GODIVA’s arrival in Japan with a blend of hazelnut praliné and crisp puffed rice. Covered in dark chocolate and topped with milk chocolate and glitter sprinkles, it’s a joyful nod to cultural harmony. 
  • Heritage (2026) – Newly developed for the Centennial to mark a century of excellence, an exquisite expression of GODIVA’s legacy and future. Crafted in honour of Pierre Draps, this pistachio and almond praliné with crisped rice and caramelised cocoa nibs blends timeless tradition with modern artistry to celebrate 100 years of chocolate excellence. 
  • Seashell Nordic Charm (2008) – Capturing the nostalgic delight of Belgian summers with almond biscuit praliné cloaked in bold dark chocolate. Inspired by the Draps family’s seaside holidays at the Mer du Nord, this piece captures the sweet spirit of coastal escapes. 

Raspberry Rose Delight (2016) – Created for GODIVA’s 90th anniversary in 2016 –   lush raspberry ganache accented with a hint of rose, enclosed in dark chocolate. A refined celebration of nine decades of passion and innovation. 

The collection is a celebration of GODIVA’s legacy, a century of chocolate artistry and creativity brought to life.

As GODIVA steps into its second century, the brand remains anchored in its Belgian heritage while embracing renewed imagination and cultural connection, continuing to delight chocolate lovers around the world.

The Centennial Praline Collection will be available at all GODIVA boutiques across the UAE and KSA.

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Hospitality

Radisson Hotel Group expands French Riviera footprint with Cannes Seaside opening

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Set against the sparkling backdrop of the Mediterranean coastline, Radisson Hotel Cannes Seaside welcomes guests to one of the French Riviera’s most iconic destinations. The contemporary 100-room hotel marks the latest addition to Radisson Hotel Group’s growing portfolio in France, combining Radisson’s signature hospitality with relaxed Riviera charm and offering effortless access to Cannes’ celebrated beaches, cultural landmarks and year-round events.

Location

Located on Avenue du Docteur Raymond Picaud, just minutes from La Croisette, the Palais des Festivals et des Congrès and the historic quarter of Le Suquet, the hotel is equally suited to business travelers attending international congresses as it is to leisure guests discovering one of Europe’s most glamorous seaside destinations.

“France remains one of Radisson Hotel Group’s most important strategic markets, and Cannes is one of Europe’s most recognised leisure and events destinations. The opening of Radisson Hotel Cannes Seaside further strengthens our presence on the French Riviera while offering guests a contemporary hotel in an exceptional seaside setting. We are delighted to continue growing our portfolio in destinations that combine international appeal with authentic local experiences,” said Yilmaz Yildirimlar, COO Managed Hotels, Europe, Radisson Hotel Group

Accommodation

Inspired by the Riviera lifestyle, Radisson Hotel Cannes Seaside has been designed to create a welcoming atmosphere where contemporary comfort meets Mediterranean refinement. Bright interiors, calming coastal tones and thoughtfully designed social spaces are complemented by sea views and landscaped surroundings, creating an inviting destination throughout the year.

The hotel features 100 guestrooms across four room categories, including Standard, Superior and Premium Rooms, together with Junior Suites. Many rooms include private balconies overlooking the Mediterranean Sea or the hotel’s gardens, allowing guests to fully embrace the relaxed rhythm of the destination.

Dining and Bars

Dining takes center stage at La Palma Restaurant & Bar, where Mediterranean flavors are served throughout the day in a bright and welcoming setting. Guests can enjoy generous breakfast buffets, seasonal dishes inspired by regional ingredients and handcrafted cocktails while taking in panoramic sea views from the outdoor terrace.

Whether gathering with family, meeting colleagues over lunch or unwinding after a day exploring Cannes, La Palma Restaurant & Bar provides a vibrant social hub overlooking the Mediterranean.

Meetings & Events

In addition to its leisure offering, Radisson Hotel Cannes Seaside provides flexible spaces for meetings, conferences and private events. Two naturally lit meeting rooms can accommodate up to 150 guests and are equipped with modern audiovisual technology, flexible layouts and tailored catering options.

The hotel also offers distinctive outdoor venues, including its terraces and seasonal swimming pool with sunbeds, creating memorable settings for receptions, celebrations and special occasions by the sea.

The Destination

From the hotel, guests are perfectly positioned to discover everything Cannes has to offer. Wander along the iconic palm-lined Boulevard de la Croisette, browse luxury boutiques, explore the charming cobbled streets of Le Suquet or visit the renowned Palais des Festivals et des Congrès, home of the world-famous Cannes Film Festival.

Just offshore, the tranquil Lérins Islands provide a peaceful contrast to the city’s vibrant atmosphere, while museums, local markets and waterfront cafés showcase the authentic character of the French Riviera throughout the year.

“We are delighted to welcome guests to Radisson Hotel Cannes Seaside. Every aspect of the hotel has been designed to reflect the warmth and relaxed elegance of Mediterranean hospitality. Whether guests are visiting for business, leisure or a special celebration, we look forward to creating memorable experiences in one of France’s most iconic destinations,” said Samia Briki, General Manager, Radisson Hotel Cannes Seaside

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Hospitality

MAJESTIC HOTELS INVITES FAMILIES TO ENJOY A SUMMER GETAWAY WITH THE “KIDS GO FREE” PROMOTION

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Majestic Hotels is welcoming families this summer with the launch of its “Kids Go Free” promotion, offering guests the chance to enjoy a memorable getaway without the added cost of accommodating young travelers.

Under the promotion, one (1) child aged 12 years and below can stay free of charge with the addition of an extra bed at the following participating properties:

  • Majestic City Retreat Hotel, Mankhool
  • Majestic Premier Hotel, Bur Dubai
  • Majestic Cove Hotel, Garhoud

What’s Included

  • Bed & Breakfast bookings: Guests will receive a complimentary extra bed and breakfast for the child.
  • Room Only bookings: Guests will receive a complimentary extra bed for the child.

Promotion Details

  • Stay Period: Until 31 August 2026
  • Booking Period: Reservations must be made by 31 July 2026

The offer is applicable across all room categories, with the exception of Economy Rooms at Majestic City Retreat Hotel, and is subject to availability.

Families are encouraged to book early, as the offer is subject to availability and rooms are expected to fill quickly during the summer season. Website- https://majestichotels.com/central-hotel/

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