Hospitality
TUTTOFOOD 2026 IS SET TO WELCOME OVER 100,000 VISITORS TO MILAN’S VIBRANT STAGE, MARKING NEW MILESTONES IN INTERNATIONAL PARTICIPATION
TUTTOFOOD, Southern Europe’s leading food business platform, taking place from 11 to 14 May 2026 in Milan, is set to deliver strong international growth in its 2026 edition. With 80% of exhibitors already confirmed, including a record-breaking 30% international presence, participation is expected to rise by 15–20% compared to the previous editions.
In 2025, the Exhibition established itself as a must-attend event on the European trade show calendar, attracting a significant presence of international TPOs and professional visitors from around the world. Top countries included United Arab Emirates, Spain, Poland, Germany, the United Kingdom, France, China, the USA, Canada, the Netherlands, and South Korea. The show welcomed 95,000 professional visitors from over 100 countries, with 3,000 international top buyers and 4,200 exhibiting companies from around 70 countries – nearly double the numbers from previous editions.
These outstanding data confirm the Exhibition’s role as a strategic hub connecting producers, distributors, and global markets.
The international outlook is reinforced by the partnership between Fiere di Parma, the host of the Exhibition, and Koelnmesse’s international network. This collaboration positions TUTTOFOOD within a broader trade ecosystem alternating with Anuga, and further enhances its internationalization and standing as a key global marketplace.
Antonio Cellie, CEO of Fiere di Parma said: “The strong results already achieved by the second edition of TUTTOFOOD reflect the energy and international appeal of Milan, a city that embodies innovation and connection. They show the power of strategic, system-wide collaborations. Alongside our key partnership with ITA – Italian Trade Agency, whose programs attract top global agrifood buyers, one of the Exhibition’s greatest strengths is the collaboration between Fiere di Parma and Koelnmesse, the organizer of Anuga in Cologne, held in alternate years to TUTTOFOOD.”
Cellie continued: “This alternating schedule will soon become a key reference point for global food business leaders, creating a unique model within the international trade fair landscape — a strategic platform linking Milan and Cologne, two European cities with deep trade fair traditions and a shared spirit of innovation. Together with Cibus, which in Parma during odd-numbered years celebrates Made in Italy and the excellence of Geographical Indication products, they form a truly global food galaxy.”
Six months ahead of the event, early confirmations from 34 countries further highlight the Exhibition’s international appeal and the strong business opportunities available across its pavilions.
In 2026, following the success of the 2025 edition held at Chic Nonna restaurant, TUTTOFOOD will once again host an exclusive networking event during the days of Gulfood. The event will take place in a central and prestigious location, offering a unique opportunity to connect with key players from across the global food industry.
Buyers Program
TUTTOFOOD 2026 will feature an exceptionally rich Buyers Program organized in cooperation with ITA – Italian Trade Agency, bringing together more than 3,000 top national and international professionals, carefully selected to ensure high-value business matching opportunities. The program will involve leading Italian retail chains, supermarkets, cash & carry operators, discount stores, organized distribution groups, and commercial catering professionals, representing all the key players across the food distribution chain.
Internationally, qualified buyers will arrive from across Europe, Middle East, North and South America, the ASEAN area, China, Japan, Taiwan, and South Korea, with further top-level participation expected from Oceania, South Africa, and Central Asia.
A special emphasis in 2026 will be placed on the foodservice sector, engaging key decision-makers from restaurant chains and hotels. The enhanced focus on the on-board catering area will further expand opportunities for networking and cross-sector dialogue, confirming TUTTOFOOD as a leading global platform for the food industry.
A New, More Accessible Exhibition Layout
TUTTOFOOD 2026 will feature a more compact and visitor-friendly layout, designed to enhance navigation and product discovery. Italian and international exhibitors will be showcased side by side across 90.000 sqm of net exhibition space – 15% more than in 2025 – spread across 10 pavilions. This designfosters cross-market engagement and makes it easier for buyers to explore the full spectrum of the food offering.
Two multi-level pavilions will host the packaged food hub, with product distribution carefully organized to create an immersive visitor experience.
The packaged food hub will extend across multiple interconnected pavilions, offering a comprehensive journey through every segment of the food industry. From dairy and deli products to frozen foods, seafood, and proteins, the exhibition will present a wide variety of categories, with grocery playing a central role across several pavilions.
The upcoming edition will shine a spotlight on emerging, largely unexplored agri-food business segments, driving global consumer trends closely tracked by TUTTOFOOD.
Key pavilion highlights will include a dedicated Beverage section featuring the fifth edition of Mixology Experience — an area within the pavilion where the concept of Beverage Pairing serves as the common thread linking the project to TUTTOFOOD — along with spaces dedicated to innovation in the fresh and processed fruit and vegetable sector.
The revamped Tutto Fruit & Veg area will bring together categories and trends from around the world, including fourth and fifth range products, exotic produce, berries, and processed products, with the participation of highly qualified professional visitors from the fruit & vegetables industry.
Among the key new highlights of the 2026 edition of TUTTOFOOD is the launch of a dedicated special area focused on the organic segment, which is experiencing strong growth across major distribution channel. The special area is called TuttoBio by Natexpo and is conceived as an international organic pavilion gathering certified organic production from Europe and beyond. TuttoBio is designed to bring together supply-chain stories, innovation, and professional networking to the show. The project stems from an international cooperation between Fiere di Parma and SPAS, the organizer of Natexpo, the leading global trade show for organic products based in France.
The experience will be completed by thematic spaces devoted to bakery and snacks, confectionery and coffee, celebrating the diversity and excellence of packaged food from around the world.
This new configuration will streamline visitor orientation and enhance the overall experience of product discovery.
Hospitality
99 Sushi Bar & Restaurant Is Moving to Dubai Creek Harbour This Q4

99 Sushi Bar & Restaurant is set to enter a new chapter this Q4, with the award-winning Japanese dining destination relocating to Dubai Creek Harbour. Opening in Q4 2026, the new venue will bring a premium fine-dining offering to the growing waterfront community, with a larger bar and lounge, a lifestyle-led terrace and views that will form part of the experience. While the new destination will introduce a fresh energy and more elevated approach, it will remain rooted in the contemporary Japanese cuisine and signature dishes that have defined 99 Sushi.
Founded in Madrid in 2005, 99 Sushi Bar & Restaurant is renowned for its precision-led Japanese craftsmanship, ultra-premium ingredients and refined dining experience, with its Abu Dhabi flagship awarded a MICHELIN Star for three consecutive years. The brand has grown into an international dining name across Spain, the UAE, Monaco, Rabat and Budapest, with further global expansion underway. In Dubai, 99 Sushi was previously located in Downtown before embarking on this next chapter at Dubai Creek Harbour, alongside the launch of its highly anticipated London restaurant.
Hospitality
Turn Saudi National Day into a Private Island Escape with Sun Siyam



This year’s Saudi National Day offers more than a long weekend. With direct flights connecting Riyadh and Jeddah with the Maldives, Saudi travellers can exchange city life for spacious private villas, world-class dining and some of the Indian Ocean’s most memorable experiences in under a day. Across its Maldivian resorts, Sun Siyam brings together many of the things Saudi travellers look for in an island holiday – space, privacy, family-friendly experiences, premium all-inclusive halal dining and plenty to experience without leaving the island.
Across the Maldives, Sun Siyam’s three collections offer a different experience for every kind of National Day escape. The Luxury Collection, includes Sun Siyam Iru Fushi, focuses on elevated island living, privacy and spacious accommodation; the Lifestyle Collection, featuring Siyam World and Sun Siyam Olhuveli, brings together entertainment, experiences and family fun; while the Privé Collection’s Sun Siyam Iru Veli, Sun Siyam Vilu Reef and Sun Siyam Pasikudah (in Sri Lanka) offers a more intimate barefoot island escape.


For Families Who Want Space, Privacy and More Choice
Sun Siyam Iru Fushi combines luxurious beach and overwater villas, including private-pool options, with plenty for every generation to enjoy. Families can spend their days between the beach, pools, water sports and kids’ activities, while parents can retreat to the award-winning Spa by Thalgo for a quieter side of island life.
Dining is also a major part of the experience, with 15 dining and drink venues offering plenty of choice throughout the stay. Premium all-inclusive options, halal food and in-villa dining and floating breakfasts make it easy to dine on your own schedule, while multilingual butler service, including Arabic-speaking assistance, adds another layer of convenience for Saudi guests. With kids staying free on selected offers, Iru Fushi is particularly suited to larger families looking to spend the their holiday together without compromising on privacy.
For Adventure from Morning to Night
Few resorts in the Maldives can promise horse riding in the morning, shipwreck diving in the afternoon and an evening of go-kart racing. Siyam World was designed for travellers who believe one holiday should contain many adventures, bringing an unexpected sense of energy to the traditional Maldives experience.
Families and groups can move from the island’s horse ranch and go-kart track to its floating water park, dive beneath the surface to discover its shipwreck, or simply spend the day enjoying the beach and their private pool. Spacious villas and multi-bedroom residences give larger families and groups room to stay together, while an extensive choice of restaurants and bars means there is always somwhere different to dine.
The resort’s 24-hour WOW! Premium All-Inclusive concept brings dining, drinks and a wide range of experiences together, making Siyam World particularly well suited to Saudi families and groups looking for a holiday where almost everything is taken care of from the moment they arrive.

For Couples Who Want the Island to Themselves
For couples looking to turn the National Day break into a romantic escape, Sun Siyam Iru Veli, offers a more intimate side of the Maldives. Spacious beach and overwater suites, private pools and a strong sense of seclusion give couples the space and privacy to enjoy the island at their own pace.
With its honeymoon appeal, romantic dining experiences and premium all-inclusive offering, Iru Veli is particularly suited to couples looking for a few uninterrupted days together, combining privacy and understated island luxury in an intimate Maldivian setting.
With the Maldives within easy reach of Saudi Arabia, National Day is a chance to make the long weekend feel considerably longer. So why wait? Pack your bags and turn this year’s celebration into an island escape with Sun Siyam. For the latest Sun Siyam packages, benefits and offers, visit sunsiyam.com/offers or book@sunsiyam.com
Hospitality
Sana Dubai Launches “Hashhhhhhhhh Brunch,” a Sunday Ritual Rooted in Uzbek Comfort Food
Sana Dubai, the Uzbek dining destination at Jumeirah Mina Al Salam, announced the launch of its new weekly Sunday Brunch, “Hashhhhhhhhh Brunch,” beginning September 13, 2026. Running every Sunday from 12:00 PM to 4:00 PM, the brunch reimagines the day after Saturday night as a ritual of recovery, “the Uzbek way.”
Guests will gather around a table designed for sharing, opening with fresh Uzbek vegetables before moving into Sana’s signature Hash: a steaming bowl finished with baked bone marrow and garlic, a dish generations swear by the morning after. From there, diners choose their “cure” — slow-cooked wagyu beef cheek with silky potato purée, carved tableside by the chef, or a whole river-caught Sazan fish in garlic ajika sauce. The feast closes with a plate of traditional Uzbek sweets.

“Hash has always held a special place in Uzbek cuisine — a dish generations have gathered around, made slowly and with care. We wanted to give it the spotlight it deserves, so we built our Sunday Brunch around it: a truly authentic Uzbek feast, unhurried and generous, the way it’s meant to be shared.” — Leonid Litvin, General Manager, Sana Dubai
Hashhhhhhhhh Brunch is offered across three packages to suit every table:
- Non-Alcoholic — AED 350 per person
- House — AED 450 per person
- Premium — AED 650 per person
The brunch is unhurried and indulgent by design, built for guests who want to slow down, gather with family and friends, and let a proper feast do the recovering.
Hashhhhhhhhh Brunch Every Sunday, 12:00 PM – 4:00 PM, starting September 13, 2026 Sana Restaurant, Jumeirah Mina Al Salam, Dubai Reservations:https://www.sevenrooms.com/experiences/sanarestaurant/sunday-brunch-5109127899627520?tracking=marketing
- Location: SANA Restaurant – Jumeirah Mina Al Salam – Dubai
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