News
ON LOCATION
By Nader Baghdadi

Location-based Wi-Fi services can add real and immediate value to existing enterprise and carrier Wi-Fi deployments writes Nader Baghdadi – Regional Director, Middle East, Ruckus Wireless
Knowing where someone is, is important. If you know where someone is, you are in a better position to do something for or with them. This is the basic concept behind location-based Wi-Fi services (so-called LBS).
Indoor location technologies have received a lot of attention in the mobile world recently, with Apple’s acquisition of WiFiSLAM, Google’s increasing support for indoor locations in Google Maps, and Microsoft’s expansion of indoor maps in Bing.
By knowing where clients are, companies are able to help them get wherever they need to go, make the network experience better for them, use data from their location to optimize their experience, offer and tell them stuff along the way, and tell them stuff along the way. As Smart Wi-Fi solves the capacity, reliability, and performance problems on Wi-Fi infrastructures, enterprises and carriers have become keenly interested in offering LBS services to their customers and their’ clients.
Different Approaches to Using Wi-Fi to Determine Location
Think of Wi-Fi location as indoor GPS. Wi-Fi-based positioning systems are used where GPS is inadequate, due to various causes including multipath and signal blockage indoors. Though the Wi-Fi protocol fundamentals haven’t changed much in the past few years, the ecology of Wi-Fi location services have completely flipped.
Now that almost every human on the planet has multiple Wi-Fi-enabled devices—in pocket, on hip, in hand, on desk—businesses from retail and hospitality to healthcare and education are looking to capitalize. With that shift, new techniques to improve accuracy are emerging, user behavior and expectations are changing, and new location service models are being built.
Wi-Fi supports a number of different location approaches today, but signal strength localization based on signal strength (using multiple received signal measurements to calculate the source’s location) and RF fingerprinting (collecting on-site RF data to map signal measurements to locations) have been the most common. Most of the focus on location was initially placed on asset tracking or locating clients and rogue APs.
Some techniques to determine client location include RTLS, mobile applications, Wi-Fi signal-based localization and RF Fingerprinting, and time difference of Arrival (TDOA)
Crunching Location Data Improves Reliability
With mobile devices as the catalyst, a more user- and consumer-centric approach to location is taking form, where businesses seek to benefit indirectly by adding value to their customers, guests, or end-users. The breadth of appeal for mobile and the increasing use of Wi-Fi also enable businesses to justify the cost of application development (and the Wi-Fi network itself), because suddenly Wi-Fi is tied to revenue instead of expenses.
Borrowing a theme from the mobile ecosystem, location platforms are creating easy-to-use APIs and SDKs, simplifying the integration and customization issues. Instead of building a generic application tailored for some specific customers, location vendors build the location tools and then allow the customer to build their unique application.
Beyond the Infrastructure: Data is King
It’s important to note that the biggest single benefit of LBS services is gathering data and analytics from users that can be used by organizations to improve the user experience and customer service. Almost always, when you hear pundits talk about location services, they cite the usefulness of location to push people advertisements and coupons. This is interesting and useful but users find it bothersome at best.
Naturally, a lot of focus has been on retail, where location and analytics are wed. As we’re already seeing, many solutions focus on higher-level analytics with rough RSSI data to evaluate customer traffic trends, capture rates, return rates, and similar. But with more information, retail centers can optimize stores based on typical customer traffic paths, or venue owners can charge more for premium storefront or high-view ad spots.
But look at verticals such as hospitality. They have elements of retail (bar, restaurant, spa/massage services). Then they have navigation challenges (where is the conference room, bar, my child, pool, fitness area, etc.), where a site mapping/navigation app could be helpful.
Then there’s the huge premium on customer service, where location services could be tied to customer service systems—personalized greetings for loyalty members, quicker in-app check-in on arrival, and you can dream up any number of ways to pamper guests with location-specific customer service enhancements.
And the wheels are spinning in other industries, like transportation, manufacturing, healthcare, stadiums, and other venues. Expect Wi-Fi to provide much more than Internet access; as the trend matures, users will begin looking for site/venue-specific apps on arrival.
Beyond the enterprise, carriers have an even stronger interest in offering location services and analytics – not only to better tune their network but to also help monetize them.
Smarter Wi-Fi services that add granular location details of users leveraging basic network information allow carriers and their customer to deliver much a higher quality experience to end users.
If it’s not already, put this topic on your radar. Location may be the next place to be.
News
The Maritime Standard Awards 2025 winners list showcases high levels of innovation and operational excellence across the maritime sector
The maritime sector’s leading awards event, The Maritime Standard (TMS) Awards 2025, has announced this year’s winners, honoring outstanding companies and industry leaders from across the Middle East and Indian Subcontinent. The Awards showcased achievement and innovation in 25 categories covering shipping, logistics, ship repair, offshore services, marine technology and related sectors, as well as a series of special awards for individual achievement. The prestigious event took place at Atlantis The Palm, Dubai on October 29th, attracting over 1000 senior executives, decision-makers and industry leaders, from the region, and across the globe.
Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Airports, and Chairman and Chief Executive of Emirates Airline and Group, the event recognised organisations and individuals for setting new standards in operational excellence and leadership in the sector amid significant shifts in the industry, including decarbonisation, digitalization, and a renewed emphasis on supply chain resilience. From clean-fuel projects and AI-powered port operations to international collaborations that boost trade efficiency, the 2025 Awards showcased the industry’s progress in turning goals into tangible outcomes.
The evening was hosted by Yalda Hakim, a renowned international correspondent and documentary filmmaker, whose engaging presence added distinction to the occasion. The keynote address was delivered by Captain Abdulkareem Al Masabi, CEO of ADNOC Logistics and Services, who shared valuable insights on the evolving maritime landscape and the UAE’s leadership in advancing sustainable and innovative practices across the sector.
Clive Woodbridge, Editor of The Maritime Standard and Chairman of the Judging Panel, stated, “This year’s competition was exceptionally tough, and we received an unprecedented number of entries across all categories. Each finalist demonstrated remarkable achievements and operational standards over the past year, which underlines the significant advances that continue to be made in the regional maritime sector.”
A rigorous assessment process was conducted as part of the award selections, and this was supervised by an independent panel of distinguished judges that included some of the most prominent names in the maritime industry.
Trevor Pereira, Managing Director of The Maritime Standard, commented, “These Awards are not just about celebrating success, but also about encouraging excellence. This year’s event recognised innovative concepts, exciting new initiatives, and outstanding performance standards. As the region continues to expand its maritime infrastructure and digital port systems, with significant developments across the Middle East and the Indian Subcontinent, events like The Maritime Standard Awards play a key role in reinforcing its position as a global leader in shipping and maritime.”
Reaction from the individual winners on the night of October 29th was highly appreciative. Captain Mohamed Al Ali, Senior Vice President, Operations (Offshore Logistics), at ADNOC L&S, who received the Outstanding Achievement Award, added: “It was one of the greatest honours of my professional career to receive this Award. It really means a lot to me to have TMS recognise the years of dedication and hard work.”
Tony Dagher, the Founder and Managing Director of TMC Shipping Group was the recipient of the Young Person in Shipping and was similarly honoured. He said: “I have been fortunate to have had great support from many people during my journey in shipping, and to have a fantastic team around me now. This Award is as much for them as it is for me.
Over the past 12 years The Maritime Standard Awards has consolidated its standing as one of the most prominent annual gatherings within the global maritime calendar, gaining worldwide recognition for recognising excellence and promoting a more resilient and sustainable maritime future.

News
Deep Dive Dubai Launches Sunken City Walk, a Cinematic Underwater Experience that Makes Adventure Just a Step Away
Deep Dive Dubai has unveiled its newest attraction for experience seekers with the launch of Sunken City Walk. The guided underwater activity invites guests to step into a cinematic cityscape filled with surreal details. From an underwater swing and motorbike to a café table that looks straight out of a movie scene, this is Dubai’s latest must-try attraction.

The hour-long journey begins with a full briefing and safety overview, followed by guests changing into wetsuits and equipment provided on-site. They then join trained instructors for a 20-minute guided underwater walk through the Sunken City—an accessible, certification-free experience that requires no swimming skills, making it ideal for guests aged 10 and above. Currently offered at an introductory price of AED 600, with an optional 30-second keepsake video for AED 200, the experience is currently available in four daily slots at 11 AM, 12 PM, 2pm, and 3pm.
Jarrod Jablonski, Director, Deep Dive Dubai, said that “With Sunken City Walk, we’re continuing to shape Dubai’s reputation as a city of unforgettable experiences. It’s a unique attraction that reflects Dubai’s spirit, where visitors can discover adventure in ways they never thought possible.”
The launch reflects a global trend that travellers are choosing experiences over possessions. Supporting this, Shamal’s Experience Economy Report stated that 75% of UAE residents are more willing to spend on experiences, with 80% allocating a dedicated monthly budget. The launch also aligns with Dubai’s commitment to strengthening its global tourism appeal. According to Dubai Department of Economy and Tourism (DET), the city welcomed 9.88 million international visitors in the first half of 2025, a six percent increase year-on-year, reinforcing its position as one of the world’s leading lifestyle and tourism hubs. Sunken City Walk at Deep Dive Dubai adds a new way for visitors to experience the city’s spirit of reinvention, where adventure is always just a step away.
While Sunken City Walk offers a first taste of underwater adventure, guests can plunge into the incredible world of diving at Deep Dive Dubai, choosing from experiences such as scuba diving, freediving, and specialised diving courses.
News
Free Mineral Water for All: UAE Startup to Launch Groundbreaking Public Hydration Initiative
Staying hydrated just got easier, and greener, thanks to Ourwatr, that’s launching a nationwide free mineral water programme starting June 2025. It’s a first in the region: clean, refreshing mineral water made freely available across the country, delivered through a unique model that blends sustainability, community care, and social impact.
From metro stations and shopping malls to parks and government offices, thousands of chilled bottles of mineral water, sourced locally from Dibba, Fujairah, will soon be within everyone’s reach, every day. Ourwatr’s mission is simple: hydration is a right, not a privilege.
“At Ourwatr, we believe that drinking water should be accessible to all,” says Abhinav Murali, Co-founder.
“That’s why we’re giving away premium mineral water for free, and every bottle supports communities in need. It’s hydration with heart, proudly made right here in the UAE.”
Stamp of UAE quality
All Ourwatr bottles carry the prestigious EQM (Emirates Quality Mark) certification, guaranteeing they meet strict UAE national and international quality standards. When you grab a bottle, you’re assured of top-quality water, safe, pure, refreshing and approved by the country’s standardisation authority.
Mission in a bottle
With temperatures rising across the UAE, especially during summer, access to clean drinking water is more important than ever, for workers, families, children, and the elderly alike.

“In our desert climate, hydration isn’t just healthy; it’s life-saving,” adds co-founder Bharath Mohan.
“Each bottle we provide is a small act of kindness toward our community.”
Ourwatr is more than just a startup, it’s a mission in a bottle. Launched by three young, UAE-based entrepreneurs, the idea was sparked by a simple but powerful observation: access to free, convenient hydration isn’t always a given.
Wanting to change that, the trio built a business with heart at its core. The team is also in talks with various UAE charitable organisations and government agencies to expand its reach and impact. For every bottle distributed, a portion will be donated to local charities, turning everyday hydration into a meaningful act of giving.
A Model Built on Purpose and Sustainability
Ourwatr isn’t just about water, it’s about doing good. Instead of selling to consumers, the company partners with brands and organisations who cover the production and distribution costs. In return, sponsors co-brand the bottles, using them as a platform to share positive messages and shared values, while making a real difference.
“Sustainability isn’t just about less waste, it’s about creating lasting, meaningful change,” explains Sharat Nair, Co-founder.
The bottles are crafted from recyclable materials, aligning with the UAE’s zero-waste goals and green agenda.
Backing UAE Vision 2030
Ourwatr’s initiative supports the UAE’s Vision 2030 goals around health, sustainability, and quality of life. The startup is already collaborating with local authorities to expand water access and reach as many people as possible.
More than just water, Ourwatr is delivering hope, equality, and care, one bottle at a time.
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