Features
Stretching value

System Integrators are enhancing capabilities to address customer needs even as they cope with the transformation coming in with emerging technologies
The fast paced emergence of new technologies continues to lead transformational shifts with both those who deploy technologies and end users who are beneficiaries of the deployments. For systems integrators in the region, the challenge is to be among the first as well as be the best in taking new solutions to market even when confronting the challenges of sustaining profitable operations in the face of visible slowdown.
Some traditional solutions have seen a drop in demand and Emerging technologies have disrupted traditional go to market models, which therefore necessitates the need for an SI to adopt new solutions and new approaches among their offerings. Integrators cannot choose to ignore the change that is coming and need to substantiate their value proposition to customers.
Stephen Fernandes, Executive Vice President – TransSys Solutions, an Oracle Platinum Cloud Select Partner says, “With several new and disruptive technologies such as IoT, software defined infrastructure etc. in the market today, a systems integrator’s role has become more relevant in today’s business. System Integrators need to have a good understanding of the customer’s strategy, business and their IT requirements. Customers are keen to engage in a partnership model where the SI on-boards the best practices, proven technology and innovates to deliver value to their stakeholders.”
While it may be challenging to have all necessary expertise in-house, collaboration with other solutions providers is an approach to boost overall capabilities to deliver. Companies are increasingly adopting new technologies and solutions from multiple vendors. This consequently creates a huge opportunity for system integrators in helping integrate solutions that differ in architecture and specifications.
Stephen adds, “SIs need to continuously innovate and evolve with changing times to remain ahead of the curve. They need to help customers drive higher services levels with the right blend of technologies. SIs have definitely shifted their game plan. To offer a high value proposition to their clients, they are collaborating across the board. They partnering with Managed Service Providers as well as Cloud Providers. Interestingly, in the new collaboration model size does not matter, it is the value that each partner brings to the table. Smaller consulting players and solution providers offer deep industry domain and niche technology to the consortium. Interestingly enough there is a growing trend of larger organizations preferring smaller niche solution providers for their skills and agility to deliver.”
BFSI, government, manufacturing, and telecommunications sectors and are domains that have a healthy demand for SI services, especially in application integration to deliver better customer services. A recent Market and Markets report forecasts the global EAI (Enterprise Application Integration) market to grow at a CAGR of 10.58% during the period 2016-2020. Finesse, an SI that offers software solutions in the areas of Business Intelligence, CRM, Enterprise Content Management, Governance, Risk & Compliance and Corporate Performance Management apart from several other software applications, company is continuously seeking to bring in innovative solutions into the segments its focuses on.
Sunil Paul, COO at says, “We have expanded our portfolio to cater to demands in the newer technologies and offerings. We have been adding different dimensions to our services by integrating solutions into our portfolio for unique positioning. With in – depth knowledge, extensive training and proven experience, Finesse offers the most suitable approach to meet the client requirements.”
He elaborates, “We continue to bring innovative solutions into our portfolio including the Currency Sterilizer, Robotic Wet Signature (Remote Signature) and HiMed Terminal (for patient-doctor interaction). We offer InfoArchiving solutions to take of legacy systems and applications. We have also added Infra practice to our existing portfolio to give a wholesome solution to our customers.”
The focus on new capabilities and solutions is quite pertinent especially in domains such as information security where the threat landscape is constantly evolving.
Jude Pereira, Managing Director, Nanjgel Solutions, a leading security solutions SI, says, “We are constantly on the lookout for the latest & greatest in technologies/ vendors that can prove immediate value to our clients, so we have most certainly added several new vendors for Incident Response Platform, Application Security – not from a scanning point of view but to be able to hardening the app & securing the same, Intelligent Threat & Machine Readable Management Feeds, Risk Management, End User Threat Behavior Analysis, Endpoint Detection & Remediation etc.”
Substantial shifts
Cloud based services are gaining acceptance for the convenience they offer across sectors. And with that, there has been a sea change in the way a lot of technology is being procured as the consumption based OPEX model gains ground over the traditional CAPEX model.
Sunil says, “Some of the larger projects are being put on hold or moving slowly due to the slowdown in the region. However on the other side, the demand for OPEX model based solutions is looking up.”
The shift toward OPEX consumption models is necessitating integrators to adopt and modify their terms of engagement and agreement with customers that need to follow best practices.
Stephen says, “There is a shift in the way companies procure today, and going forward, this will continue to spiral towards a consumption based model. An upward trend towards IT outsourcing has called for SIs to adapt to best practices in service delivery. Financial modelling, improved service level agreements backed by innovation and a continuous evolution in solutions to address business outcomes is now a key factor for clients.”
He opines that the perceived slowdown in the economy has made companies to take a cautious approach towards IT investments. Most companies have planned for growth both in revenues and profitability but with reduced budgets; there is a push towards OPEX based models leveraging cloud computing.
Stephen adds, “Companies demand business value from Systems Integrators and vendors. Forward-looking companies will continue to invest after taking a strategic view of the markets. They will invest in low cost high impact initiatives driven by Mobility and Analytics. Companies are making a shift to the digital journey, mandated by both their customers as well as their competitors.”
IoT is widely acknowledged as a game changer when it becomes more pervasive in deployments.
Jude adds, “There is certainly going to be a technology explosion with the coming of IoT which is going to change the current technology landscape and the control as well as management of the same drastically. We have already made sure that whatever solutions we currently have in our portfolio are in a position to address the challenges and changes that come with the emergence of IoT & SDN technologies. We have in fact already currently engaged with some projects in the region.”
What it takes
Jude elaborates the consistent effort that an SI needs to invest in to be on top of their game in all processes from understanding customer requirements to designing, deploying and supporting.
He says, “There are several factors that we consider to maintain the lead as a provider of IT Security Solutions. The first is to ensure we have the latest and the best in terms of vendors we are associated with and the technologies we have to offer. Secondly, we need to be able to have an excellent consultant to understand, design and document the customer’s requirements as well as how we can going to provide with the most ideal solution at the best price. Third, it is necessary to have an excellent certified team that can implement and take the design document, scope of work docs etc and put all of that into implementation of the most successful and automated solution. Finally, you need to be able to support the customer on daily operation issues with zero downtime on the solution. Guess it is easy to begin all these four processes but it’s a nightmare to sustain & maintain the same levels of enthusiasm at all times.”
He adds that as a company, he believes that Nanjgel, while being one of the more successful ones in the verticals its focuses on in the region, has potential to deliver much more and has enough projects in hand to complete. Therefore, the company doesn’t see the need to diversify outside its current areas of competence.
Stephen opines that TransSys see opportunities across all key industry verticals and adds that to be relevant to the industry sector, it is important to understand the organization’s business drivers for technology procurement. Based on its past experience and expertise gained, TransSys has developed industry specific frameworks and methodology that are offered to its clients as part of services. This holistic approach, Stephen claims helps to reduce the risk associated with any implementation and support services.
He elaborates, “Opportunities could range from advisory services around enterprise architecture, to transition their on premise infrastructure and services, including data centers, to a cloud computing model. As an SI, we need to continue to innovate to ensure that we address industry vertical challenges. We have successfully delivered complex solutions across Airlines, Banking, Insurance, Retail, Real Estate and Telecom. Besides we have worked with strategic clients in other industry verticals.
Ahead on the road
With the market becoming more commoditized, SIs now have to focus on delivering value added services that enable their customers to compete in a market led by digitalization. Innovation and differentiation with higher service levels must remain top of mind for system integrators to remain relevant.
Stephen adds that training and retaining talent is a key challenge, TransSys invests significantly in training as well as in building innovative solutions that will remain the key focus for the company in the year ahead.
He elaborates, “Attracting and retaining key IT talent and skills has always been an uphill task in the SI industry. To this end, TransSys trains its staff and enables skill development across all disciplines. These investments into our employee’s development helps us to retain the best talent with industry standard skill sets. In 2016-17, we will continue to invest in innovation and transformation solutions, thereby helping our clients increase their revenues and market share while improving their profitability. We have invested in building our industry knowledge and this has helped us in successfully delivering multiple transformational solutions across various industry segments.”
Integrators such as Finesse are also making concerted efforts and investments in participating at different regional ICT expos as well as doing focused events that help them drive visibility with target base of customers about solutions they offer.
Sunil says, “We are very active in organizing regular seminars, road shows and channel orientation programmes and that puts us in a leading position along with robust client acquisition, 100 % Project delivery, awards and recognition.”
The integrator is also quite upbeat about prospects ahead, having gone ahead with expansions into different markets and with plans to further stretch out into Africa and Europe.
Sunil elaborates, “Finesse continues to grow at a 50% YoY growth rate. With our operations across the region with over 175 clients, we have a very strong presence in Oman, Bahrain & Qatar apart from the UAE. We have recently stated our KSA operations. We will be expanding to the Africa & Europe markets by next year and our staff strength should cross 400. We are expecting our revenues to touch 100 million USD by 2022.”
Nanjgel’s Jude says that while he has heard about slowdown heat that some companies are facing, his company has enough projects in hand and also has requirement for additional engineers. The SI is now looking to expand its reach into additional verticals.
He adds, “We continue to see ourselves as the pioneers at what we do and confidently say that our dominance has been proved in the Oil & Gas, Telco, Government & Civil Service (Military/ Air Force/ Army etc) we would like to expand in to the BFSI sector, transport & health care in the next couple of months to a year. Certainly we also want to be recognized for successful implementations & excellent after sales support, which we provide whole heartedly literally without any help from our vendors.”
The system integration market has enough opportunities ahead to build on as ICT continues to interweave itself as an integral Business enabler and a necessary investment, offsetting the slowdown impact substantially. The challenge therefore remain for SIs to ensure they bring to their customers solutions that are built for the future ahead.
Features
Redefining Real Estate: The Rise of Wellness-Centric Spaces

By Mark Phoenix – CEO of Sankari
The way we think about real estate is evolving, and at the heart of this change is a renewed focus on wellness. As we become more aware of the profound impact our living environments have on our health and well-being, it’s clear that real estate must go beyond aesthetics and luxury—it must support a lifestyle of vitality and longevity. To me, true luxury is no longer defined solely by opulence but by spaces that promote health, balance, and connection.
The demand for wellness-oriented spaces is growing rapidly, and real estate developers must rise to meet it. Today’s buyers are looking for more than just high-end finishes and exclusive locations—they want environments that enhance their well-being. Integrating wellness features such as fitness centers, yoga studios, meditation areas, and holistic health services is no longer an option; it’s a necessity. These spaces don’t just add value to a property; they create communities that create physical health, mental clarity, and social engagement.
Wellness-centric design is about more than just adding amenities—it’s about creating environments that encourage movement, relaxation, and human connection. By prioritizing well-being in real estate, developers can offer residents a lifestyle that aligns with modern values and aspirations. These spaces cultivate a sense of belonging, allowing people to come together in ways that enrich their lives beyond the walls of their homes.
Beyond individual benefits, wellness-focused communities have a lasting impact on society. As more people seek out homes that support their health, the real estate industry has an opportunity to lead this cultural shift. Developments that incorporate sustainable materials, biophilic design, and eco-friendly building practices not only benefit residents but also contribute to a healthier planet.
In the ultra-luxury segment, this focus on wellness is especially meaningful. The most sought-after properties are no longer just about extravagance—they are about creating a sanctuary where people can rejuvenate both physically and mentally. True luxury lies in thoughtful, health-driven design that enhances everyday life in meaningful ways.
Designing for wellness also means partnering with visionary architects and designers who understand the importance of both form and function. In regions with challenging climates, for example, innovative solutions can help reduce environmental impact while enhancing comfort and efficiency. Securing sustainability certifications like LEED further reinforces a commitment to responsible development and aligns with the global movement toward eco-conscious living.
For me, integrating wellness into real estate is more than just a trend—it’s a deeply personal mission and a strategic imperative. The places we live should do more than just shelter us; they should actively contribute to our health and happiness. By embedding wellness into the very foundation of luxury real estate, we’re not just shaping beautiful spaces—we’re shaping better lives.
Features
We are bringing tradition to every table in just five minutes

Exclusive Interview with Ashvin Subramanyam, CEO International Business, Orkla India
In this exclusive interview, Ashvin Subramanyam, CEO of International Business at Orkla India, shares insights on the brand’s participation at Gulfood 2025 and its mission to blend tradition with innovation in the Middle East. With the launch of Eastern’s 5-Minute Breakfast range and a refreshed Arabic spice portfolio, Orkla IMEA is redefining convenience without compromising on authenticity.
What can we expect from Orkla IMEA’s presence at Gulfood 2025, and how significant is this event for your brand’s growth in the region?
At Gulfood 2025, Orkla IMEA, subsidiary of Orkla India, is set to make a strong impact by unveiling the Eastern 5-Minute Breakfast range, designed to bring the authentic flavors of Kerala to the fast-growing ready-to-cook market in the Middle East. In addition, visitors can expect a refreshed Arabic spice portfolio, reflecting Orkla India’s continued commitment to catering to the diverse culinary preferences of the region.
Gulfood is a key platform for us as it enables us to showcase our latest innovations to a global audience, including retailers, distributors, and food industry leaders. The Middle East is a strategic market for our expansion. By blending tradition with convenience, our goal through this event is to become a household name across diverse communities in the region, reinforcing our commitment to quality, authenticity, and innovation in packaged foods.
How does Gulfood help Orkla IMEA connect with new markets, consumers, and industry partners, particularly in the Middle East?
Gulfood serves as a vital gateway for Orkla India to connect with new markets, consumers, and industry partners through its subsidiary Orkla IMEA in the Middle East. As one of the world’s largest food and beverage trade exhibitions, it provides an unparalleled opportunity to engage directly with key stakeholders, including retailers, distributors, and hospitality businesses, facilitating strategic partnerships and market expansion.
For Orkla India, this event is instrumental in understanding regional consumer trends, preferences, and evolving dietary habits, particularly in the fast-growing packaged food sector. The launch of the Eastern 5-Minute Breakfast range and refreshed Arabic spice portfolio at Gulfood allows us to showcase our innovation in convenience-driven yet authentic culinary solutions.
By participating in Gulfood, we strengthen our brand presence, foster collaborations with regional partners, and position ourselves as a trusted name in ethnic and mainstream food categories. It’s a key milestone in our vision to become a household name in the Middle East.
Eastern is set to unveil its preservative-free quick South Indian 5-Minute Breakfast range. What was the inspiration behind this concept?
The Eastern 5-Minute Breakfast range was inspired by the growing need for convenient, time-saving meal solutions that do not compromise on authentic taste and quality. South Indian breakfasts, particularly Kerala’s traditional dishes, are deeply rooted in culture, requiring significant time and effort to prepare. However, with modern lifestyles becoming increasingly fast-paced, many consumers struggle to recreate these meals from scratch.
Recognizing this shift, Eastern set out to bridge the gap between tradition and convenience by crafting a range that retains the authentic flavours and textures of Kerala’s most-loved breakfasts while eliminating the long preparation time. The preservative-free formula ensures that consumers enjoy fresh, wholesome meals made from high-quality ingredients in just three easy steps, ready in five minutes.
With this innovation, Eastern empowers busy professionals, young families, and expatriates to stay connected to their culinary heritage without compromising on their schedules, making traditional breakfast accessible anytime, anywhere in just 5 minutes.
Can you give us an insight into the development process behind this 5-Minute Breakfast range, especially in maintaining authentic South Indian flavors without preservatives?
The development process for our 5-Minute Breakfast range began with a deep understanding of our consumers’ evolving lifestyles and their desire for authentic Kerala-style breakfasts that eliminate a lengthy preparation process. We identified a unique need-gap: while traditional dishes like Puttu, Appam, and Idiyappam are much-loved, the time and effort they require can be challenging in today’s fast-paced world.
Our journey involved benchmarking these dishes to the traditional methods used by homemakers, capturing the essence of how an amma would prepare them at home. This set the standard for the flavor profiles we aimed to achieve. The challenge was to replicate the authentic taste and texture while ensuring our products were preservative-free.
Our R&D team worked tirelessly, conducting extensive trials to balance authenticity and convenience. Through our innovation center we crafted recipes that retain the goodness of traditional Kerala breakfasts while being ready in just five minutes. With this range, Eastern redefines breakfast convenience, allowing families to savor the true flavors of Kerala in a fraction of time.
With over one million Keralites in the UAE, how does Eastern plan to cater to both the traditional tastes of this community and the broader multicultural audience?
With almost two million Keralites in the UAE, Eastern understands the deep emotional and cultural connection this community has with its traditional cuisine. The Eastern 5-Minute Breakfast range is designed to preserve the authentic flavours of Kerala while offering a convenient solution for modern lifestyles. By using high-quality ingredients and a preservative-free formula, the range ensures that the taste and texture remain true to tradition, making it an ideal choice for Malayalees longing for home-cooked meals.
While there are other instant and ready-to-eat options in the market, Eastern’s range stands out by offering dishes like Puttu and Palappam, which traditionally require culinary expertise and time-consuming preparation. These dishes are not widely available in the quick- convenience food category.
At the same time, Eastern is expanding its reach to a broader multicultural audience by showcasing South Indian cuisine as a flavourful, nutritious, and easy-to-prepare option for all. The simplicity of the 3 Easy Steps preparation makes these dishes accessible to non-South Indian consumers who are eager to explore new flavours. Through strategic retail partnerships, digital outreach and and aggressive in-store sampling, Eastern aims to introduce and establish South Indian breakfast as a preferred choice for consumers in this region.
What’s one thing about Orkla IMEA that people might not know but should?
While Orkla IMEA was incorporated recently, we have been in the region for over 25 years now, through our brand Eastern.
Features
2025 Hospitality Tech Trends

By Prince Thampi, Founder and CEO, Hudini
As we approach 2025, the hospitality industry is poised for transformational growth, driven by evolving traveller preferences and advancements in technology. The future of hospitality promises enhanced convenience, personalisation and sustainability, with a significant focus on creating memorable experiences for guests. Let’s dive into five key trends that will shape the hospitality tech landscape in 2025 and beyond.
- The Continued Rise of Frictionless Technology
The increased demand for frictionless experiences is set to dominate the industry, with more and more travellers preferring hotels that offer touch-free check-in, check-out, and room access via mobile apps. This trend reflects a broader shift towards easy interactions powered by seamless digital integration. Mobile apps have been an essential tool for a few years now, enabling guests to manage their stays, order room service, and access hotel information effortlessly. With the introduction of Gen AI, those apps have become more powerful than ever and are now able to provide highly personalised recommendations and speak in different languages.
Hotels embracing this trend will gain a competitive edge, as tech-savvy travellers prioritise convenience and efficiency during their stay. According to a recent survey by Deloitte, around 72% of travellers are more likely to choose a hotel that offers mobile check-in and check-out services over those that don’t.
- Hyper Personalised Guest Experiences
In 2025, personalisation will continue to be at the core of hospitality services but will finally be taken to the next level thanks to Gen AI. Guests expect hotels to anticipate their needs and offer tailored experiences, from customised room settings to personalised dining recommendations. Apps powered by AI are now able to predict guest needs based on a wealth of data, ingested from the hotel systems or fed externally.
Leveraging guest data and insights, hotels can create unique offerings that cater to individual preferences. This level of personalisation not only enhances guest satisfaction but also fosters loyalty and repeat bookings. According to Oracle’s findings, biometrics and AI are set to play pivotal roles, with 62% of guests valuing automated recognition for personalised interactions. Biometrics will experience a breakthrough into mainstream hospitality in 2025. Facial recognition technology has matured significantly and is ready to be weaved into the guest experience. It will enable better security and guest recognition while protecting their privacy at the same time.
- AI-Enabled Customer Service
Artificial intelligence is revolutionising every aspect of the hospitality industry, but will be by itself a new way of providing customer service. Chatbots and virtual assistants are becoming standard tools for handling common queries, offering instant support, and streamlining operations at any time and in any language.
AI-driven solutions not only enhance efficiency but also provide guests with 24/7 assistance, ensuring a smoother and more satisfying experience. By integrating AI technologies, hotels can free up staff to focus on delivering exceptional in-person service.
- Sustainability and Eco-Friendly Practices
Sustainability is no longer optional, it’s a necessity often enforced by regulation. Travellers are increasingly favouring hotels that adopt eco-friendly practices, such as using locally sourced food, implementing energy-efficient operations, and reducing waste.
By prioritising sustainability, hotels not only meet guest expectations but also contribute positively to the environment. This commitment to green initiatives enhances brand reputation and attracts environmentally conscious travellers. A recent survey by Booking.com found that 83% of global respondents believe more sustainable travel is vital, with 49% believing there aren’t enough sustainable travel options and 53% saying they get annoyed when a hotel prevents them from being sustainable.
Smart use of technology is key in the sustainability journey of hotels. Technology can accurately measure the reduction in carbon footprint, it will help reduce energy and adopt renewable energy sources, and will enable the effective management of food waste. Many hospitality apps allow guests to apply green energy settings to a room, some will even exchange your energy savings to loyalty points.
- The return of ‘real’
With Gen Z – the first generation grown up with everything digital – becoming the next large group to travel, the craving for ‘real’ experiences is bigger than it ever was. Hotels focusing on truly unique and hyper local experiences; a great meal, cultural outing, or wellness treatment will win the hearts of this generation.
Fortunately hotel apps, AI, automation of processes, sustainability tech and the removal of cumbersome processes like checking-in and studying paper manuals will free up hotel staff to allow them to do what they do best: providing unforgettable, personalised and sustainable experiences.
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