News
National Store to distribute smartphone brand Wiko
National Store, the flagship company of JK Group, has announced its partnership with French smartphone brand, Wiko, to act as the exclusive distributor for the brand in the UAE market. With regional headquarters in the country, the brand entered UAE in October 2014. Since then it has been going strong in the region, registering sustainable growth and market reach. Through this partnership, National Store will carry out the ground sales and distribution operations for Wiko across all its outlets in the UAE. This will assist the brand in its country-wide expansion as well as in further strengthening its visibility.
Having registered its presence in more than 30 countries across the world within a very short span of time, Wiko entered the top 5 in Western Europe in 2016. In France, it is in the number 2 position1 in the open market and is also largely successful in other European markets, it has even managed to climb to 2nd position. The mobile phone brand has shipped out more than 10 million phones globally in 2016, with more than 15 million users worldwide.
Salah Khoory, General Manager, National Store– Jk Group, said, “Partnering with Wiko is a part of National Store’s future strategy to diversify the business of the company, while creating a strong base in the mobile and IT category. Wiko is a young and fresh brand with a lot of potential which will add a strong new category to the company’s portfolio. The brand is already very well presented in the individual retail channel. Therefore, our aim is to further fortify its visibility in this segment and then move into increasing its presence through power retailers”.
As distributors and retailers, National Store has had a successful run for almost half a century showcasing brands such as Canon, Sandisk, Moser, Crown Line, KZEN and GP Batteries, among others. The company launched an outlet in Khalidyah Mall, Abu Dhabi, last year, and has a number of expansion plans in the future.
Commenting on the partnership, Didier Carmeille Regional Director MENA region for Wiko said: “We aim to reach out to the entire UAE market and be present in every nook and corner of the country. To achieve this, a very strong and professional distributor partner is required and National Store was a natural choice, as they have vast experience in mobile sales. They are already into sales and distribution of a mobile brand and also have very strong relations with all the retailers because they carry some very renowned non-mobile brands too. Wiko came to the UAE with an ambition of achieving 10 percent of the market share. This ambition continues for us and with the right partnership with National Store, and the right products at the right price, we expect to achieve it very soon”.
Explaining the retail philosophy of the brand, Kashif Siddiqui, Head of Sales Wiko, UAE: “We believe in maintaining the right balance in the pricing and product mix to avoid major fluctuations in pricing during the product’s life cycle, thus giving stability to both retailers and consumers. In the UAE, Wiko has succeeded to position itself as a challenger brand, which combines the product and service quality of any top brand in this market, and keeps the prices as competitive as smaller brands. It thus manages to hold a distinctive position between the top brands and tier 2 brands and is seen by customers as a real “Value for Money” brand.
“With this partnership, we aim to strengthen the brand’s presence in the independent retail market, as this market provides better reach and returns with less investments. Wiko has worked with nearly all the power retailers in the UAE and is keen on re-entering the Power retail segment with its new range of 4G phones equipped with the latest technologies and is already in discussions with the top power retailers. Soon, consumers will start seeing Wiko on the shelves of power retailers”, further elaborated Siddiqui.
Besides the 3G and feature phones offered by the mobile company, National Store will be showcasing the latest range of Wiko smartphones, including Highway Pure, one of the world’s slimmest and lightest 4G phone, and Wiko-Fever, a glow in the dark phone. The distributors will also market accessories, such as WiSHAKE, both the wireless and wired headphones, earphones, Bluetooth speakers; WiMATE Smartband; car chargers; power banks; among other products.
Further commenting on National Store partnership with Wiko, Khoory said: “National Store has grown on the concept of ‘value for money’, which has won it a trusted consumer base. One of the biggest strengths of National Store is that brands trust us to provide them with the best visibility and positioning. We have courted prestigious names in the past and as always, we are confident that our relationship with Wiko will reap rich dividends and go a long way. As a distributor, our customers expect us to provide the best of the latest gadgets. We are happy to provide them with one more option to choose from, which is known for its quality as well as competitive pricing”.
Ateeq Ahmad Shamsi, General Manager – Operations, National Store LLC, added: “2016 has been a very good year for us: the launch of our new store in Abu Dhabi and the Golden Jubilee partnership with Canon are just a few highlights of the beautiful and lucrative journey – a journey that has continued into this year with the partnership with Wiko.”
Wiko products are available across all branches of National Store. The company deals in various high-profile brands, carefully sourced from across the globe. It has three main divisions, namely Photo-Video, Electronic and Media, through which it represents well-known brands.
Home Integrator
Ardee Developments Announces Sales Launch for Fairmont Residences Al Marjan Island

Ardee Developments has announced the launch of sales for Fairmont Residences Al Marjan Island, its highly anticipated branded residential offering in partnership with Fairmont Hotels & Resorts.
Official sales will commence on 1 June 2025 with expression of interest starting 15 May 2025, marking a major milestone in the evolution of Ardee Al Marjan Island, the company’s flagship, multi-billion-dirham development set to redefine coastal living in Ras Al Khaimah.
Fairmont Residences Al Marjan Island will comprise 523 upscale residences — including apartments, townhouses, and sea villas — ranging from one to six bedrooms and spanning 86 m² to over 300 m². Every home is thoughtfully designed to embody refined beachfront living, with uninterrupted sea views and elegant interiors that reflect timeless sophistication.
Bringing together the prestige of the Fairmont brand with the ease of resort-style living, residents will enjoy exclusive access to a private beach, the Fairmont Fit Fitness Centre and Studio, family & kids pool, adults sky pool & terrace & bar, dedicated boardroom and private dining room, resident’s owners lounge as well as wellness facilities including treatment rooms, screening room, games room, kids club and seamless connectivity to the adjacent Fairmont resort.
Further enriching the offering is a tailored suite of à la carte services. From in-home catering and private chef experiences to childcare, dog walking, housekeeping, personal concierge support, and a home maintenance program while residents are away, every element is designed to simplify and enhance everyday living. In addition, residents will enjoy exclusive access to the Accor Owner Benefits Program. This includes Diamond status in the Accor Live Limitless (ALL) programme, the ability to gift Gold status to family and friends, and VIP privileges at over 5,700 hotels and resorts around the world.
With prices starting from AED 2.49 Million, Fairmont Residences Al Marjan Island offers an exclusive opportunity for discerning buyers seeking long-term value, effortless luxury, and a lifestyle defined by exceptional quality in one of the region’s most iconic coastal destinations.
Beyond the residences, guests were given an exclusive look at the next phase of the Ardee Al Marjan Island masterplan. The development is progressing into a fully integrated coastal destination that blends residences, hospitality, leisure, retail, and entertainment on an unprecedented scale.
Key components of the masterplan include branded and serviced residences, private villas, townhouses, a flagship luxury hotel, and a vibrant retail and F&B promenade. The destination will also feature a variety of curated lifestyle offerings — from wellness hubs and gaming lounges to family entertainment zones and waterfront experiences — all designed to create a future-ready, immersive community.
Prioritizing walkability, nature access, and sea connectivity, the project will boast expansive green spaces, direct beach access, and panoramic views, setting a new standard for contemporary island living in Ras Al Khaimah.
Vishal Mehta, CEO of Ardee Developments, added: “As we prepare to open sales of Fairmont Residences Al Marjan Island this June, we are proud to invite buyers into a community that reflects excellence at every level. In partnership with Al Marjan Island, Fairmont Hotels, and Christie’s International Real Estate, we are shaping a new era of luxury coastal living in Ras Al Khaimah — one defined by world-class design, hospitality, and lifestyle, brought together in a truly integrated destination.”
To support global sales efforts, Ardee Developments has appointed Christie’s International Real Estate Ras Al Khaimah as the exclusive master agency. Christie’s will lead GCC and international outreach and client servicing, ensuring a seamless buyer journey.
“This is a vibrant and integrated coastal lifestyle community that combines natural beauty, unparalleled hospitality and leisure not seen in the area before,” said Jackie Johns and Dinesh Chhatwani, Managing Partners at Christie’s International Real Estate Ras Al Khaimah. “Ras Al Khaimah’s momentum as a global hospitality and investment hub, and its rapidly growing real estate market, makes it the ideal launchpad for Ardee Developments to execute its grand vision.”
Home Integrator
MERED Unveils Strategic Vision for Saudi Arabia at Saudi Giga Projects 2025

MERED outlined its long-term investment plans and strategic vision for Saudi Arabia at Saudi Giga Projects 2025 in Riyadh. The event, a key platform aligned with Vision 2030, brought together government bodies, giga project leaders, and private sector executives to discuss development, contracting, and talent-building opportunities within the Kingdom’s fast-growing construction and real estate sectors. As part of MERED’s participation, CEO Michael Belton joined a fireside chat where he shared insights into the company’s market entry approach and growth plans for the Saudi market.
“The Kingdom’s rapid urban and infrastructure growth is reshaping residential demand and creating new opportunities for long-term development,” said Michael Belton, CEO of MERED. “Vision 2030 and ongoing economic diversification are driving strong demand across residential, retail, commercial, and hospitality sectors, supported by investor-friendly reforms. In major cities like Riyadh and Jeddah, we’re seeing increased interest in premium and luxury living, as well as growing demand for Class A office spaces that reflect the ambitions of a modern business environment. MERED is well-positioned to meet these changing market needs through high-quality, innovative developments that offer lasting value.”
Yazan Al-Khalidi, Chief Commercial Director at MERED, joined a panel alongside leading developers, consultants, and contractors to discuss workforce capabilities and the skills required to deliver Saudi Arabia’s giga projects efficiently and at scale. The Kingdom’s real estate sector is projected to contribute 10% to GDP by 2030, while non-oil economic activity now accounts for over 50% of national GDP. Knight Frank’s Saudi Report 2025 reveals that 93% of high-income Saudi nationals are actively seeking to buy property, reinforcing the country’s ambition to build a competitive luxury real estate market.
Alongside its growth plans in Saudi Arabia, MERED is supporting the development of future architectural talent in line with the region’s broader goal of equipping young people with in-demand skills. As part of this effort, the company is sponsoring a select group of students to attend the Pininfarina Architecture Summer School in Turin this July, through its partnership with the prestigious Pininfarina Academy, founded by the renowned Italian design house. The program offers hands-on training and exposure to international design practices, giving participants valuable experience they can apply to architectural projects across the region.
MERED’s participation underscores its broader commitment to supporting the Kingdom’s real estate ambitions through innovation, sustainability, and knowledge transfer. With a pipeline of projects already launched in Dubai and Abu Dhabi, including the 290-meter ICONIC Residences designed by Pininfarina, the brand is well-positioned to introduce high-end, future-ready developments to the Saudi market.
Financial
HODL 2025 Opens in Dubai, Advancing the Emirates’ Position as a Global Financial Innovation Hub

HODL 2025, organised by Trescon officially opened recently at Madinat Jumeirah, Dubai, marking a pivotal moment in the evolution of blockchain and decentralized finance (DeFi).
The prestigious two-day event follows the Dubai FinTech Summit that commenced on 12th May. During the Summit’s opening ceremony, His Excellency Essa Kazim, Governor of Dubai International Financial Centre (DIFC), announced the launch of the inaugural Dubai Future Finance Week, scheduled for 2026. This flagship initiative will bring together major financial events—including Dubai FinTech Summit, Future Sustainability Forum, Private Capital Forum, Seamless Middle East, HODL Summit, and Dubai Future District Fund AGM—under a unified theme: “Pioneering tomorrow’s financial landscape: Innovation, sustainability, and global connectivity.”
“Being part of the upcoming Dubai Future Finance Week reflects our commitment to fostering innovation and collaboration in the Web3 space,” said Mohammed Saleem, Founder & Chairman, Trescon. “We are proud to contribute to Dubai’s vision of becoming a global financial powerhouse.”
Crypto Rulebook: Toward Global Standards
A day 1 highlight was the expert panel “Crypto rulebook: Global best practices and regulatory measures”, moderated by Saqr Ereiqat, Secretary General, Dubai Digital Asset Association. Speakers included:
- Dyma Budorin, CEO, Hacken
- Samir Safar-Aly, MENA FinTech Association
- Erwin Voloder, European Blockchain Association
- Belal Jassoma, DMCC
“We want to have the best ecosystem for entrepreneurs to run their business.” — Dyma Budorin
“Regulations need to catch up and work together.” — Samir Safar-Aly
The discussion emphasized the need for global regulatory coherence and innovation-friendly compliance frameworks.
Insuring Web3: A $6 Trillion Opportunity
Another standout session, “Insuring the Future of Crypto: Bridging Risk & Innovation in the Digital Asset Economy”, spotlighted the crucial role of insurance in de-risking digital finance.
“Insurance has been a bedrock component of sustainability; it is a $6 trillion market.” — Joseph Ziolkowski
The panel explored how risk-aligned insurance solutions are key to unlocking institutional trust and long-term ecosystem resilience.
During his session, Cristian Ulloa, Co-Founder & CEO of Liquid Loans, Platinum sponsor of HODL 2025, shared valuable strategies for building wealth in crypto while steering clear of common pitfalls that lead to crypto regret.
Global Leaders on the HODL Stage
Day 1 also featured other prominent speakers sharing insights across DeFi, tokenisation, compliance, and blockchain banking including:
- Corbin Fraser, CEO, Bitcoin.com
- Nils Andersen-Röed, Global Head of FIU, Binance
- Gracy Chen, CEO, Bitget
- Rifad Mahasneh, CEO MENA, OKX
- Robert Crossley, Global Head, Franklin Templeton
- Joseph Ziolkowski, CEO, Relm Insurance
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