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Access, more secure and smarter!

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Intelligence and wider integration are key aspects driving traction in the Access Control solutions market

The need for Electronic Access Control Systems (EACS) is growing at an accelerated pace with the threat landscape becoming complex. EACS systems that includes authentication systems, intruder alarm and perimeter security system are expected to continue to see growth. EACS market is estimated to reach $16.3 billion by 2017, growing at a CAGR of 7.0% from 2012 to 2017.

Mohammed Zaheer, GM, Business Connection, a distributor for leading Access Control vendors says, “Various industry report shows that the MEA region ranks as the fastest growing market for EACS. The growing of the market is mainly attributed to heightened security concerns backed by the government and regulatory mandates. The rising need to prevent, monitor and control unauthorized entry, visitor movement has led to the rise in the demand for security and access control systems.”

He adds that technologies that are expected to drive the market include wireless locks, iris detection systems and Biometric solutions and expects large access control vendors to make a major push into the region’s market.

Lee Copland, Managing Director, Maxxess EMEA opines that his company continues to see strong growth in the region from multiple vertical sectors.

He elaborates, “This is in part driven by continued investment in infrastructure particularly around education, healthcare, leisure and hospitality, retail and transportation.  This combined with increasing urbanisation and the continued political unrest in a region with significantly porous borders we are seeing a rising demand to better protect people, assets and data.”

Sathish Arya, GM, Middle East & Africa at WatchNET International Trading LLC sums up key reasons that he says are largely responsible for the traction in surveillance deployments.

“There are a few reasons that has attributed to the growth of electronic access control segment. The growth in commercial & services as well as residential projects in this market is driving rising adoption of electronic access & locks. Secondly, organizations these days realize that there is a need for access control is a mandatory for their facility as new threats are emerging including workplace violence, theft and vandalism events that have heard about in recent years. And finally, organizations have started catching-up and adapting themselves to the latest technologies & looking for integration with other security systems.  Organizations are interested to protect their facilities as well as streamlining the operations as they issue credentials to their people to restrict their access zones,” he says.

Drivers of the market

Heightened regulatory requirements are now a reality, although varying from country to country. Most buildings that are part of high security infrastructure have in any case more or less kept pace with such measures in the past few years.

“Access control is now mandatory across the region in a variety of high-security environments including national and industrial infrastructure as well as commercial enterprises such as tower buildings, 5-star hotels and shopping malls.  However, before such compliance measures were introduced, most of these enterprises had already adopted access control to varying degrees and therefore beyond upgrades and greenfield projects, we didn’t see this as a major growth driver,” says Lee.

On one hand, increased compliance measures may be seen to drive demand. On the other hand, Mohammed strikes a contradictory note that it is also seen to slow rate of project deployments, perhaps with the need to meet more requirements.

“This growth is mainly attributed to heightened security concerns backed by government and regulatory mandates for an increased level of security, activity monitoring, and access control. At the same time, an increasing number of regional regulatory compliances are seen as the major impediment to market growth,”

Dubai seemed to lead the way when it made mandatory for new buildings to be up to speed with surveillance infrastructure. Countries including Qatar have also followed suit and implemented stringent compliance requirements.

Lee adds, “Compliance also differs between different countries in the region as well as those within the GCC.  For instance, by 2014, all existing and new buildings in Dubai across a range of market sectors had to be equipped with surveillance, and businesses were required to obtain annual security compliance from the Department of Protective Systems with non-compliance resulting in fines through to non-renewal of trading licenses. Most large enterprises integrate surveillance with access control, so that security operatives can visually verify alarms.   As a result, this drove significant growth in Dubai, and since Maxxess has over 50 integrations this saw us realizing both new and upgrade projects. “

“Qatar went one step further and specified that all surveillance systems had to utilise an open standard based on IP with megapixel cameras as the recommended minimum resolution.  In addition, any solution needed sufficient capacity for 120 days’ storage meaning a lot of storage. When you consider that most countries only recommend 30 days, this drove significant upgrade projects that also benefited Maxxess, since we already integrated with a raft of IP and Full-HD surveillance vendors. We continue to integrate further surveillance vendors into eFusion moving forward and recently announced our integration with SeeTec.”

Lee adds there are more compliance initiatives under discussion including frameworks for approved manufacturers and integrators, along with thinking around a more joined up and regional approach.   The challenge according to him is that in the security industry, many manufacturers and installers are still getting up to speed on both existing regulations and not looking forward toward the compliance measures likely to come in years to come.

Integration drives the market

There is a growing demand for greater integration of Access Control solutions and provide more actionable intelligence.

Mohammed says, “As organizational threats and risks are growing and changing, the demand for security management solutions has become the standard rather than the exception. The security management system allows secure and authorized access into both the physical and logical world. The access control can be integrated with T&A, fire alarm, CCTV, elevator to manage and control the whole system from a single window. These scenarios are different in different work environments and verticals leading to a customized integration packages, such are great business opportunities for organizations like us with software development capabilities.”

The demand for solutions that integrate immediate onsite response with electronic security and alarm systems is mainly attributed to heightened security concerns backed by government and regulatory mandates. End users are also demanding more intelligence from these solutions.

Satish says, “A key driver for the electronic security market in the coming years is how products are interoperable with other technology in system design and use. Such interconnected systems are capable of communicating with each other, allowing for wider collection and processing of data. The analysis of this data can be further utilized to provide feedback on the effectiveness of current systems, streamline operations, allow for mobile and cloud applications, and generally provide greater ease of use. As a result of this shift, legacy systems that are either less easily or entirely unable to be integrated into overall systems have seen falling favor, while interest in and demand for interoperable systems have grown rapidly.”

The demand for interoperable systems therefore is on the rise via-a-vis legacy systems that do not provide any flexibility and do not meet the growing need for live data intelligence.

Lee says, “End users are looking to increase efficiency, upgrade failing legacy equipment or move away from proprietary systems, close security gaps as well as wanting to gain more value from their security in terms of data intelligence and flexibility.”

Interoperability features are expected to become more critical to security system architecture as major users integrate video surveillance, access and area control, mobile devices and local and cloud-based storage across a common information technology platform.

Mohammed says, “Realizing these facts and as a first step, our ESS application currently is an hardware independent and can seamlessly work with some of the ACS controllers, Video surveillance and mobile devices. The flexible and scalable architecture of the ESS application provides an option to introduce the bridge among multiple components without disturbing the existing infrastructure.”

The opportunity is in integration of solutions into a system that enables greater control and visibility. DFS for instance is the master distributor for HID cards, readers and NAS ACS controller in the region and primarily provides solutions around these security products by developing their own ACS application which is branded as ESS soft.

Mohammed says, “We at DFS are focusing primarily on the customize ACS and integration projects rather than off the shelf products and solutions. We have been able to provide solutions to large organizations in terms of connecting and integrating different systems within the organization to provide a single window manageability. We have been the connect partners for companies like Bosch, galaxy etc, for providing the integration between Access Control System (ACS) and Time and Attendance (TNA), CCTV for their solution partners in the region.”

He elaborates that ESS soft is just not an Access Control System application but manages all the physical access and logical access needs of an organization. It start from issuing the secure cards, managing the access control and  Time attendance, integration to cctv, fire alarm, elevators, mustering and guard tour from an single application thus allowing organizations to manage their whole security needs in a most cost effective way.

Maxxess, according to Lee, is looking to constantly integrating more products from a range of manufacturers, especially those from surveillance vendors, into the vendor’s flagship security platform, eFusion.

“There is a great demand for integrated security solutions due to various reasons as well as the rise of smart devices and interoperability drives demand for security system integrators. It is also to be noted that a key driver for the electronic security market in the coming years is how evolving products are interoperable with other technology in system design and use. Such interconnected systems are capable of communicating with each other, allowing for wider collection and processing of data. The analysis of this data can be further utilized to provide feedback on the effectiveness of current systems, streamline operations, allow for mobile and cloud applications, and generally provide greater ease of use. As a result of this shift, legacy systems that are either less easily or entirely unable to be integrated into overall systems have seen falling favor, while interest in and demand for interoperable systems have grown rapidly,”

Explaining that simple and commercial off the shelf (COTS) integration is at the heart of what Maxxess does, Lee adds, “For the last five to ten years’ organisations have recognised the need to streamline control room operations by integrating access, surveillance, fire and intruder alarms into a single security platform and that’s precisely what we can offer with Maxxess eFusion. This approach closes security gaps by enabling security operatives to visually verify alarms, relieve the burden of switching between disparate software and applications, provides standard operating procedures in the of events of varying incidents and overall drives significant efficiencies as well as strengthening security and mitigating risk.”

Surveillance solutions are now increasingly seen as gateways to better analytics. Today large enterprises want to gain intelligence from all that data to better optimize their facilities, understand how sites are operating and recognize employee behavior.  This demand has encouraged solution providers to focus on bringing such solutions to market.

“We launched eMobile a feature-rich suite of dashboards that integrates with security systems, point of sale and IT networks software such as SAP and Oracle to turn big data into powerful business intelligence. By taking live data, eMobile uses a unique processing architecture that constantly analyses and profiles the data and cross references it with human behavior to provide several signals and indicators that alert security and operations operatives of any abnormal activity. For instance, if an employee changes their route in and out of a building, undertakes unusual activity on the corporate network, or accesses a site during a scheduled holiday.”

Integration scenarios in different verticals for Access Control solutions also present a great opportunity for security integrators.

“There is increasing demand for varying integrated solutions across a wide range of vertical markets.  Maxxess eFusion is a highly versatile and modular security platform that gives organisations the flexibility to simply and cost-effectively integrate with a range of security and back office systems that also allows organisations to adapt and scale as their business grows. Together with Maxxess local support, this means integrators can offer tailored solutions that meets both the immediate and future needs of businesses large and small from a range of vertical markets.”

eFusion’s open technology software currently supports more than 50 off-the-shelf integrations with further integrations added monthly.

Satish see the need for integration as both a challenge and opportunity for the system integrators. He believes that integrators can possibly expand their range of solutions around such integrations for various use case scenarios and thereby grow their revenues.

“The integration between systems is both an opportunity and a challenge. While building an integrated security system, integrators spend lots of time learning about business as the requirement of the customers are varying in different business verticals. This is an opportunity for integrators to access different technologies (integration with Video, Intrusion, Cloud-based solutions, Fire alarm integration, BMS & Internet of things (IoT). In the past there was very limited scope for the integration which is a weaker revenue model for the integrators but now with the integrated solution there is a potential to increase their revenue.  As integrated services & Internet of Things are progressing, physical security services providers have a whole new set of solutions and services to solve customer’s problems and increase the revenue base.”

According to him for an integrator, it would be advantageous working with WatchNET  that offers a vast range of over 400+ products within its portfolio inclusive of Access Control Readers, Biometric devices, Controllers, Megapixel Cameras, Recorders, Storage Equipment & Enterprise Class Integrated Software as well as cloud based solutions.

“The System Integrator can source the complete set of solution form a single manufacturer since our products are scalable, modular with intact integrator both in hardware & software level. Further, WatchNET products are compatible with open standards such as ONVIF and PSIA. WatchNET very well understand the standards across the industry & delivers turnkey solutions. We have proven track-record in integration between many devices and different vendors. “

According to him, in one of the recent projects, WatchNET delivered a bespoke integrated solution with ACS & CCTV system with fire alarm integration, SCADA & BMS. Hence, he argues that integration and interoperability of WatchNET’s hardware with security software from different vendors will not be a challenging one.

In the final analysis, the EACS market looks well poised to continue seeing robust growth in the region, providing integrators a healthy opportunity to grow as more residential and commercial projects come up. Competition is getting a lot stiffer in this industry as more manufacturers step in. The challenge would be to provide solutions that integrate and are interoperable, in line with industry standards.

 

 

 

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Redefining Real Estate: The Rise of Wellness-Centric Spaces

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By Mark Phoenix – CEO of Sankari

The way we think about real estate is evolving, and at the heart of this change is a renewed focus on wellness. As we become more aware of the profound impact our living environments have on our health and well-being, it’s clear that real estate must go beyond aesthetics and luxury—it must support a lifestyle of vitality and longevity. To me, true luxury is no longer defined solely by opulence but by spaces that promote health, balance, and connection.

The demand for wellness-oriented spaces is growing rapidly, and real estate developers must rise to meet it. Today’s buyers are looking for more than just high-end finishes and exclusive locations—they want environments that enhance their well-being. Integrating wellness features such as fitness centers, yoga studios, meditation areas, and holistic health services is no longer an option; it’s a necessity. These spaces don’t just add value to a property; they create communities that create physical health, mental clarity, and social engagement.

Wellness-centric design is about more than just adding amenities—it’s about creating environments that encourage movement, relaxation, and human connection. By prioritizing well-being in real estate, developers can offer residents a lifestyle that aligns with modern values and aspirations. These spaces cultivate a sense of belonging, allowing people to come together in ways that enrich their lives beyond the walls of their homes.

Beyond individual benefits, wellness-focused communities have a lasting impact on society. As more people seek out homes that support their health, the real estate industry has an opportunity to lead this cultural shift. Developments that incorporate sustainable materials, biophilic design, and eco-friendly building practices not only benefit residents but also contribute to a healthier planet.

In the ultra-luxury segment, this focus on wellness is especially meaningful. The most sought-after properties are no longer just about extravagance—they are about creating a sanctuary where people can rejuvenate both physically and mentally. True luxury lies in thoughtful, health-driven design that enhances everyday life in meaningful ways.

Designing for wellness also means partnering with visionary architects and designers who understand the importance of both form and function. In regions with challenging climates, for example, innovative solutions can help reduce environmental impact while enhancing comfort and efficiency. Securing sustainability certifications like LEED further reinforces a commitment to responsible development and aligns with the global movement toward eco-conscious living.

For me, integrating wellness into real estate is more than just a trend—it’s a deeply personal mission and a strategic imperative. The places we live should do more than just shelter us; they should actively contribute to our health and happiness. By embedding wellness into the very foundation of luxury real estate, we’re not just shaping beautiful spaces—we’re shaping better lives.

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We are bringing tradition to every table in just five minutes

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Kerala breakfast

Exclusive Interview with Ashvin Subramanyam, CEO International Business, Orkla India

In this exclusive interview, Ashvin Subramanyam, CEO of International Business at Orkla India, shares insights on the brand’s participation at Gulfood 2025 and its mission to blend tradition with innovation in the Middle East. With the launch of Eastern’s 5-Minute Breakfast range and a refreshed Arabic spice portfolio, Orkla IMEA is redefining convenience without compromising on authenticity.

What can we expect from Orkla IMEA’s presence at Gulfood 2025, and how significant is this event for your brand’s growth in the region?

At Gulfood 2025, Orkla IMEA, subsidiary of Orkla India, is set to make a strong impact by unveiling the Eastern 5-Minute Breakfast range, designed to bring the authentic flavors of Kerala to the fast-growing ready-to-cook market in the Middle East. In addition, visitors can expect a refreshed Arabic spice portfolio, reflecting Orkla India’s continued commitment to catering to the diverse culinary preferences of the region.

Gulfood is a key platform for us as it enables us to showcase our latest innovations to a global audience, including retailers, distributors, and food industry leaders. The Middle East is a strategic market for our expansion. By blending tradition with convenience, our goal through this event is to become a household name across diverse communities in the region, reinforcing our commitment to quality, authenticity, and innovation in packaged foods.

How does Gulfood help Orkla IMEA connect with new markets, consumers, and industry partners, particularly in the Middle East?

Gulfood serves as a vital gateway for Orkla India to connect with new markets, consumers, and industry partners through its subsidiary Orkla IMEA in the Middle East. As one of the world’s largest food and beverage trade exhibitions, it provides an unparalleled opportunity to engage directly with key stakeholders, including retailers, distributors, and hospitality businesses, facilitating strategic partnerships and market expansion.

For Orkla India, this event is instrumental in understanding regional consumer trends, preferences, and evolving dietary habits, particularly in the fast-growing packaged food sector. The launch of the Eastern 5-Minute Breakfast range and refreshed Arabic spice portfolio at Gulfood allows us to showcase our innovation in convenience-driven yet authentic culinary solutions.

By participating in Gulfood, we strengthen our brand presence, foster collaborations with regional partners, and position ourselves as a trusted name in ethnic and mainstream food categories. It’s a key milestone in our vision to become a household name in the Middle East.

Eastern is set to unveil its preservative-free quick South Indian 5-Minute Breakfast range. What was the inspiration behind this concept?

The Eastern 5-Minute Breakfast range was inspired by the growing need for convenient, time-saving meal solutions that do not compromise on authentic taste and quality. South Indian breakfasts, particularly Kerala’s traditional dishes, are deeply rooted in culture, requiring significant time and effort to prepare. However, with modern lifestyles becoming increasingly fast-paced, many consumers struggle to recreate these meals from scratch.

Recognizing this shift, Eastern set out to bridge the gap between tradition and convenience by crafting a range that retains the authentic flavours and textures of Kerala’s most-loved breakfasts while eliminating the long preparation time. The preservative-free formula ensures that consumers enjoy fresh, wholesome meals made from high-quality ingredients in just three easy steps, ready in five minutes.

With this innovation, Eastern empowers busy professionals, young families, and expatriates to stay connected to their culinary heritage without compromising on their schedules, making traditional breakfast accessible anytime, anywhere in just 5 minutes.

Can you give us an insight into the development process behind this 5-Minute Breakfast range, especially in maintaining authentic South Indian flavors without preservatives?

The development process for our 5-Minute Breakfast range began with a deep understanding of our consumers’ evolving lifestyles and their desire for authentic Kerala-style breakfasts that eliminate a lengthy preparation process. We identified a unique need-gap: while traditional dishes like Puttu, Appam, and Idiyappam are much-loved, the time and effort they require can be challenging in today’s fast-paced world.

Our journey involved benchmarking these dishes to the traditional methods used by homemakers, capturing the essence of how an amma would prepare them at home. This set the standard for the flavor profiles we aimed to achieve. The challenge was to replicate the authentic taste and texture while ensuring our products were preservative-free.

Our R&D team worked tirelessly, conducting extensive trials to balance authenticity and convenience. Through our innovation center we crafted recipes that retain the goodness of traditional Kerala breakfasts while being ready in just five minutes. With this range, Eastern redefines breakfast convenience, allowing families to savor the true flavors of Kerala in a fraction of time.

With over one million Keralites in the UAE, how does Eastern plan to cater to both the traditional tastes of this community and the broader multicultural audience?

With almost two million Keralites in the UAE, Eastern understands the deep emotional and cultural connection this community has with its traditional cuisine. The Eastern 5-Minute Breakfast range is designed to preserve the authentic flavours of Kerala while offering a convenient solution for modern lifestyles. By using high-quality ingredients and a preservative-free formula, the range ensures that the taste and texture remain true to tradition, making it an ideal choice for Malayalees longing for home-cooked meals.

While there are other instant and ready-to-eat options in the market, Eastern’s range stands out by offering dishes like Puttu and Palappam, which traditionally require culinary expertise and time-consuming preparation. These dishes are not widely available in the quick- convenience food category.

At the same time, Eastern is expanding its reach to a broader multicultural audience by showcasing South Indian cuisine as a flavourful, nutritious, and easy-to-prepare option for all. The simplicity of the 3 Easy Steps preparation makes these dishes accessible to non-South Indian consumers who are eager to explore new flavours. Through strategic retail partnerships, digital outreach and and aggressive in-store sampling, Eastern aims to introduce and establish South Indian breakfast as a preferred choice for consumers in this region.

What’s one thing about Orkla IMEA that people might not know but should?

While Orkla IMEA was incorporated recently, we have been in the region for over 25 years now, through our brand Eastern.

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2025 Hospitality Tech Trends

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By Prince Thampi, Founder and CEO, Hudini

As we approach 2025, the hospitality industry is poised for transformational growth, driven by evolving traveller preferences and advancements in technology. The future of hospitality promises enhanced convenience, personalisation and sustainability, with a significant focus on creating memorable experiences for guests. Let’s dive into five key trends that will shape the hospitality tech landscape in 2025 and beyond.

  1. The Continued Rise of Frictionless Technology

The increased demand for frictionless experiences is set to dominate the industry, with more and more travellers preferring hotels that offer touch-free check-in, check-out, and room access via mobile apps. This trend reflects a broader shift towards easy interactions powered by seamless digital integration. Mobile apps have been an essential tool for a few years now, enabling guests to manage their stays, order room service, and access hotel information effortlessly. With the introduction of Gen AI, those apps have become more powerful than ever and are now able to provide highly personalised recommendations and speak in different languages.

Hotels embracing this trend will gain a competitive edge, as tech-savvy travellers prioritise convenience and efficiency during their stay. According to a recent survey by Deloitte, around 72% of travellers are more likely to choose a hotel that offers mobile check-in and check-out services over those that don’t.

  • Hyper Personalised Guest Experiences

In 2025, personalisation will continue to be at the core of hospitality services but will finally be taken to the next level thanks to Gen AI. Guests expect hotels to anticipate their needs and offer tailored experiences, from customised room settings to personalised dining recommendations. Apps powered by AI are now able to predict guest needs based on a wealth of data, ingested from the hotel systems or fed externally.

Leveraging guest data and insights, hotels can create unique offerings that cater to individual preferences. This level of personalisation not only enhances guest satisfaction but also fosters loyalty and repeat bookings. According to Oracle’s findings, biometrics and AI are set to play pivotal roles, with 62% of guests valuing automated recognition for personalised interactions. Biometrics will experience a breakthrough into mainstream hospitality in 2025. Facial recognition technology has matured significantly and is ready to be weaved into the guest experience. It will enable better security and guest recognition while protecting their privacy at the same time.

  • AI-Enabled Customer Service

Artificial intelligence is revolutionising every aspect of the hospitality industry, but will be by itself a new way of providing customer service. Chatbots and virtual assistants are becoming standard tools for handling common queries, offering instant support, and streamlining operations at any time and in any language.

AI-driven solutions not only enhance efficiency but also provide guests with 24/7 assistance, ensuring a smoother and more satisfying experience. By integrating AI technologies, hotels can free up staff to focus on delivering exceptional in-person service.

  • Sustainability and Eco-Friendly Practices

Sustainability is no longer optional, it’s a necessity often enforced by regulation. Travellers are increasingly favouring hotels that adopt eco-friendly practices, such as using locally sourced food, implementing energy-efficient operations, and reducing waste.

By prioritising sustainability, hotels not only meet guest expectations but also contribute positively to the environment. This commitment to green initiatives enhances brand reputation and attracts environmentally conscious travellers. A recent survey by Booking.com found that 83% of global respondents believe more sustainable travel is vital, with 49% believing there aren’t enough sustainable travel options and 53% saying they get annoyed when a hotel prevents them from being sustainable.

Smart use of technology is key in the sustainability journey of hotels. Technology can accurately measure the reduction in carbon footprint, it will help reduce energy and adopt renewable energy sources, and will enable the effective management of food waste. Many hospitality apps allow guests to apply green energy settings to a room, some will even exchange your energy savings to loyalty points.

  • The return of ‘real’

With Gen Z – the first generation grown up with everything digital – becoming the next large group to travel, the craving for ‘real’ experiences is bigger than it ever was. Hotels focusing on truly unique and hyper local experiences; a great meal, cultural outing, or wellness treatment will win the hearts of this generation.

Fortunately hotel apps, AI, automation of processes, sustainability tech and the removal of cumbersome processes like checking-in and studying paper manuals will free up hotel staff to allow them to do what they do best: providing unforgettable, personalised and sustainable experiences.

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