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President of AMFORHT Discusses the Importance of Education and Training for the Growth of Hospitality Sector

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3 years ago

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The Integrator had an exclusive interview with Abderahman Belgat, President of World Association for Hospitality and Tourism Education and Training (AMFORHT), an affiliate member of the UNWTO.

How do you perceive the shift in importance from short-term operational concerns to long-term education and training within the hospitality industry, and why is it crucial for the industry’s future growth?  

It is crucial to assess the current situation after the impact of COVID-19. What has unfolded since then? What aspects should we analyze? Is the emphasis solely on the present or should we consider the future? For instance, the deal between AMSA Hospitality and Accor that happens today at ATM, 2023 holds significant importance as it combines vision and strategy. Many companies have suffered financial losses, resulting in a strong focus on immediate operational concerns. However, it is essential for us to realize that education and training play a pivotal role. Today, education and training are key to shaping the future, not just working to meet short-term needs like paying rent, car expenses, or debts. Building a 5-star hotel, for example, may take five years, while developing managers requires at least ten years and achieving a high-level managerial position may take 12 to 14 years. It is crucial to understand these details within our industry. AMFORHT, being a worldwide association representing 72 countries and encompassing over half a million students, teachers, and organizations, is significant. As an Arab Muslim, I am proud to be the first African in this position. It’s very important to highlight that today the main capital is not oil, gas, It’s education and training. Recognizing this fact enables us to secure a prosperous future. While infrastructure plays a role, focusing on airports or other facilities, education and training are fundamentally different. Our aim is to ensure that every country worldwide prioritizes the economic industry of tourism, rather than diverging into various sectors. That’s where the true distinction lies. Personally, I am attending ATM to stay updated and witness the progress of the deal between AMSA Hospitality and Accor. This project is of great importance to me because it involves Accor, a global company with immense knowledge, collaborating with AMSA Hospitality that has the knowledge of Saudi Arabia, not only of the main big cities but also of all the possible tourism attractions across the country.

How important is education in the Hospitality industry? 

Education and training serve as the primary key to success in the hospitality industry. It is not limited to adults alone; it encompasses the youth as well. Education becomes your pathway as you grow and progress. You take steps forward, gradually advancing over two, three, or four years. It is a wonderful journey.

Consider a scenario where you can venture to another country, perhaps a financially disadvantaged one like Bangladesh. If you possess education, hospitality skills, and training, I am confident that Bangladesh or any other impoverished nation could experience development. Tourism is not something that should be only enjoyed by the people who have abundant wealth.

In Dubai, the focus often revolves around those who have wealth to come here—those with money. But for those who lack financial resources, they remain in their struggling home countries. However, by offering education and hospitality opportunities in various nations, everyone can partake in the benefits.

Education, training, and hospitality are critical because the tourism industry is challenging. When a country attracts tourists, it fosters peace since tourists are averse to conflict. Hence, countries concentrate their efforts on establishing peace to attract visitors, making the world a more peaceful place to live in.

How is technology facilitating access to education in the hospitality industry? 

What exactly is technology? It is merely a tool. A lot of countries are known for their technological advancements despite economic challenges. People often inquire about technology, but it remains a tool, right? That can be bought by any country with money. On the other hand, education is distinct. It goes beyond reading books; it involves cultivating respect. In each country that is popular for having tourists there, hospitality serves as the language of tourism that brings respect and peace to the nation.

In the hospitality sector of the Middle East, which industry is currently experiencing significant growth? 

From my perspective, having spent over 10 years in Saudi Arabia and being familiar with this region, I would say that hospitality is a natural aspect of the Middle East. It comes effortlessly, and the strength lies in the fact in countries like the USA or Japan, it is not as easy to grasp due to differences. The Middle East benefits from favorable conditions such as it is not densely populated like China, and due to high level of diversity everyone feels belonged. The presence of smaller cities makes it more manageable. The key is understanding and respecting the local ways. For example, I may be in Saudi Arabia today, but I acknowledge the importance of starting with the local population. By focusing on education and training for the residents, success can be achieved. Once you have your population well-prepared, you can then cater for visitors. Education and training come first, and with financial resources, technology can be acquired later.

Sometimes people perceive things as complicated, but in reality, it is about ensuring that the right individuals are in the appropriate positions. If you have a capable and forward-thinking leadership, the process becomes easier. However, if corruption and individuals motivated solely by money come into play, it becomes detrimental to progress. It is our responsibility to assist local leaders whenever possible to help them educate their populations for their long-term successful development.

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Qatar Airways Unveils Onboard Signature Music Created in Partnership with Award-Winning Composer Hans Zimmer

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November 7, 2026

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Qatar Airways today unveiled its new onboard signature music, created in partnership with world-renowned composer Hans Zimmer.

Inspired by Qatar and its culture, Qatar Airways’ new onboard music brings a distinctive sound identity to the passenger experience through its collaboration with the iconic composition of Hans Zimmer. The music is also featured on the ‘Burgundy Symphony’ album, a bespoke five-track album that encapsulates the airline’s wider sound identity and signature sound elements.

The collaboration brings together Zimmer’s acclaimed cinematic storytelling and Qatar Airways’ commitment to delivering memorable experiences, creating a recognisable sound that reflects the emotions, moments and memories that define travel.

The launch was celebrated at Hans Zimmer’s highly-anticipated concert in Doha on 6 November, where audiences were given an exclusive first look at the story behind the collaboration through a specially created film on the creative process and inspiration behind Burgundy Symphony, alongside a preview of the music. Qatar Airways passengers can experience the new composition onboard from today.

The Burgundy Symphony album captures the rhythm of travel through five original tracks, each reflecting a different stage of the journey:

Dawn opens the collection with a sense of anticipation and possibility experienced when stepping beyond the daily routine and discovering new horizons.

Dusk reflects the tranquillity of flight as daylight fades and travellers are carried above the clouds beneath a sky illuminated by stars.

The Orchard introduces a restorative pause, inspired by moments of calm and reflection amidst the pace of everyday life. The inspiration for the composition is drawn from the sense of escape offered by the ORCHARD – one of Hamad International Airport’s most distinctive passenger experiences.

Homecoming reflects the quiet gift of returning home and the small but lasting ways travel enriches life. The track encapsulates the adventure continues beyond touchdown, with memories of places and skies keeping moments of wonder alive long after the journey ends.

An Ode to Qatar, concludes the album with a tribute to the nation’s rich heritage and forward-looking vision. The piece brings together a sense of history, culture, and ambition, reflecting a country where tradition and progress exist in harmony.

Following the unveiling, Burgundy Symphony is now available on the Qatar Airways YouTube channel, inviting audiences around the world to experience Hans Zimmer’s original compositions inspired by the journey of travel and the spirit of Qatar Airways.

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Coral Beach Resort Sharjah Wins Sustain Sharjah Award for Second Year Running

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22 hours ago

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November 6, 2026

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Coral Beach Resort Sharjah has won the Sustain Sharjah award for Hotel Properties at the Sharjah International Travel and Tourism Forum 2026, organised by the Sharjah Commerce and Tourism Development Authority (SCTDA). This marks the resort’s second consecutive recognition under the initiative.

The accolade acknowledges the property’s progress at Level 2 of the programme’s Explorers journey, structured around four core pillars: Guest, Experience, Local, and Story. Across each pillar, the resort has prioritised measurable, practical measures that engage guests, support the surrounding community, and ensure transparent sustainability reporting.

Central to this achievement are three primary operational initiatives:

  • Onsite water bottling plant: Replaces single-use plastics with reusable glass bottles, eliminating approximately 300,672 plastic bottles annually.
  • Winnow AI food-waste system: Weighs and monitors kitchen waste in real time, enabling culinary teams to curb excess directly at source.
  • Onsite biodigester: Installed in 2026, making the property the first hotel in Sharjah to process organic waste entirely on site.

Commenting on the achievement, Iftikhar Hamdani, Area General Manager of Coral Beach Resort Sharjah, said: “Securing the Sustain Sharjah award for the second consecutive year is an honour for our entire team. Initiatives such as our water bottling plant, AI-driven waste monitoring, and onsite biodigester reflect our daily operational commitment—one shared with our guests, partners, and the local community. We thank the Sharjah Commerce and Tourism Development Authority for this recognition and for their steady leadership in advancing sustainable tourism across the emirate.”

Coral Beach Resort Sharjah is a signatory to the Glasgow Declaration on Climate Action in Tourism and continues to align its operations with broader international climate targets.

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Qatar Airways Connects Doha to Caracas, Venezuela, and Bogotá, Colombia with First Flight

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22 hours ago

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November 6, 2026

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Qatar Airways has inaugurated its new twice-weekly service connecting Doha with Caracas and Bogotá. The service represents a significant milestone for the airline, as Qatar Airways becomes the first Gulf carrier to serve Venezuela, and the first airline to operate nonstop services from the Middle East to both Bogotá and Caracas. The new route underscores the airline’s commitment to strengthening global connectivity for the region and is operated on Boeing 777-200LR aircraft.

Qatar Airways flights to Caracas (CCS) and Bogotá (BOG)

Qatar Airways’ flight schedule has been designed to provide smooth onward connections through Hamad International Airport to key markets including Australia, China, Japan, Lebanon, South Korea, and the United Arab Emirates. This offers passengers greater flexibility and seamless transfer options across Qatar Airways’ global network of over 170 destinations.

Departing every Wednesday and Sunday:

Doha (DOH) to Bogotá (BOG) – Flight QR783: Departure 07:35; Arrival 16:25

Bogotá (BOG) to Caracas (CCS) – Flight QR783: Departure 17:55; Arrival 21:00

Caracas (CCS) to Doha (DOH) – Flight QR783: Departure 23:30; Arrival 20:35

The addition of Caracas and Bogotá marks the 16th and 17th destinations in the Americas served by Qatar Airways. The airline began serving South America in 2010 with its inaugural flight to Brazil’s São Paulo.

The airline has recently expanded its partnership with LATAM to include LATAM Airlines Colombia, offering travellers greater access to the region. Qatar Airways will place its code on LATAM-operated flights between Bogotá and key domestic destinations including Cartagena, Armenia, Barranquilla, Bucaramanga, Cali, Cúcuta, Ibagué, Leticia, Medellín, Montería, Neiva, Pereira, Pasto, Riohacha, San Andrés Island, Santa Marta, and Yopal.

Qatar Airways continues to strengthen global connectivity, serving more than 170 destinations this winter. Bookings can be made at qatarairways.com or through the airline’s mobile app.

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