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ON THE THIRD ANNIVERSARY OF ATLANTIS ATLAS PROJECT, ATLANTIS DUBAI ANNOUNCES ITS COMMITMENT TO 100% SEAFOOD TRACEABILITY

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atlantis seafood sustainability

On Saturday 8th June, World Oceans Day marks the third anniversary of Atlantis Dubai’s pioneering sustainability initiative, Atlantis Atlas Project. As part of celebrating all the milestones achieved, the destination is proud to announce a partnership with UAE-based Seafood Souq that commenced last year. The organisation focuses on establishing transparency in the seafood supply chain – the first of its kind in the region – by tracking every stage from sea to serving. This tracking offers deeper insights into where and how each seafood item is sourced across all restaurants at Atlantis Dubai, ensuring all global and local suppliers provide adequate information.

Seafood Souq was one of the 2022-23 awardees of the Atlantis Atlas Project 1 USD contribution programme, which strategically selects initiatives that support conservation and sustainability. For every marine animal experience participated in by a guest, Atlantis Dubai contributes $1 USD into local and international conservation and sustainability projects every year; the 1 USD contribution programme has raised over a quarter of a million dollars to date. Seafood Souq used the awarded funds to develop its SFS Trace* technology in partnership with Atlantis Dubai, resulting in a digital impact dashboard that captures traceability data and insights across all seafood procurement for the destination.  

Seafood Souq’s Trace technology and impact dashboard was implemented at Atlantis Dubai in August 2023, with an audit taking place every quarter to ensure that all suppliers are onboarded and provide the required data into the platform. The audits provide an in-depth review of the destination’s procurement impact, empowering management with information to drive and achieve positive change. In December 2023, 68.7% of total seafood items across Atlantis, The Palm and Atlantis The Royal were traceable, reaching 90% by March 2024. The goal is to achieve 100% application of traceability technology across all seafood products served within the destination, which Atlantis Dubai aims to achieve by December 2024, ensuring that all suppliers disclose information and obtain adequate documentation.

Visibility is just the first step for Atlantis Dubai to continue making environmentally impactful decisions in the future. In the short term, this means the destination can choose to work with more responsible suppliers, and in the long term, guests will be able to discover a seafood’s traceability score by scanning a QR code in each restaurant. 

Fahim Al Qasimi, Co-Founder and Executive Chairperson, Seafood Souq, commented: “We are proud to partner with Atlantis on this pioneering initiative, a first for the region. Traceability of seafood supply chains is crucial for food safety and ocean protection. Atlantis and Seafood Souq share common values in sustainability, in line with Dubai’s sustainable tourism targets and the UAE’s commitments to the global community. As a UAE technology company, we are excited to bring our innovation from the region to the world.” 

The implementation of Seafood Souq’s Trace technology is just one of the many examples driven by Atlantis Atlas Project. Over the past 12 months, ongoing green projects and newly introduced initiatives continued to result in significant change and help support Atlantis Dubai’s commitment. Some of the key achievements during the last year include:
• Solar panels installed in 2023 have resulted in 767 tonnes of CO2 savings, which is equivalent to the carbon sequestration of 15,435 trees.
• The Winnow food waste technology installed at all buffet restaurants has reduced an estimated 40% of edible food waste.
• Recycling bins were placed in all 1,544 rooms and suites at Atlantis, The Palm to further segregate waste at source.
• Atlantis, The Palm replaced single use plastic amenities with refillable pump bottles in guest rooms, annually diverting 3 million plastic tubes from landfills.
• The destination has eliminated over 2.6 million single-use plastic water bottles, replacing them with glass refillable bottles.
• Five new school programmes were introduced at The Lost Chambers Aquarium to increase education opportunities, exceeding 2022 attendance by 253% in 2023.
• Atlantis Dubai became the first Resort Destination in the Eastern Hemisphere to earn the IBCCES Certified Autism Center™ Designation, prioritising guest experience and enhancing accessibility for autistic and sensory-sensitive guests.
• A soap recycling programme launched through UNISOAP UAE has collected 70.7kg of discarded soap across both properties.

Kelly Timmins, Director of Marine Animal Operations and Sustainability, Atlantis Dubai, commented: “At Atlantis Dubai, as we are home to 65,000 marine animals, one of our key sustainability pillars focuses on marine conservation. Through the collaborative efforts of our Procurement and Culinary teams, together with Seafood Souq, we are proud to have developed this innovative SFS Trace system. This is the first step in our sustainable seafood journey, which now enables us to make more responsible choices. We look forward to continually improving as part of our commitment to do business in ways that are good for both people and the planet.” 

To celebrate the three-year achievements of Atlantis Atlas Project, for every marine animal experience participated in by a guest on World Oceans Day, Saturday 8th June, as well as Sunday 9th June, Atlantis Dubai will double its $1 USD contribution on the day to support future projects that make measured impacts on conservation, education and society.

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Hospitality

A SIZZLING VALENTINE’S ROMANCE AT MARRIOTT AL FORSAN

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Indulge in a romantic four-course dinner paired with a bottle of Prosecco

Celebrate love this Valentine’s Day with an intimate dining experience at The Grill, Marriott Al Forsan. Couples are invited to indulge in a sizzling four-course dinner, thoughtfully crafted for the occasion and perfectly paired with a bottle of Prosecco.

Set against a warm and elegant ambiance, it’s the ideal setting for a memorable night together.

Date: Saturday, 14th February
Time: 6:30 PM – 11:30 PM
Venue: The Grill, Marriott Al Forsan, Abu Dhabi

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PROJECT CHAIWALA AND OATLY INTRODUCE THE KARAK CLUB AT DXB AIRPORT

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Project Chaiwala branded takeaway iced chai cup, canvas tote bag, and rolling suitcase covered with brand stickers being carried while walking through an airport terminal

Project Chaiwala (PCW), Dubai’s homegrown chai brand founded in 2017 by Justin Joseph and Ahmed Kazim, has partnered with Swedish oat-based dairy alternative brand Oatly to launch The Karak Club, exclusively at Dubai International Airport (DXB). For a limited time, the world’s busiest international airport will welcome travellers from every corner of the globe to experience the UAE’s beloved karak chai with a plant-based twist.

With the support of travel and retail partner Lagardère Travel Retail, The Karak Club will be live across DXB Terminal 3 and select Terminal 1 outlets from December 15, 2025, to February 15, 2026. The concept reimagines Dubai’s unofficial national drink using Oatly’s non-dairy alternatives in innovative formats such as iced chai, smoothies, shakes, and soft serve. Travellers can also purchase limited-edition merchandise, including postcards, custom playing cards, luggage tags, stickers, and tote bags, celebrating the collaboration.

“This is Project Chaiwala showcasing Dubai’s unique flavour to the world through Oatly’s plant-based magic, turning karak from a fresh milk tradition into a global lifestyle experience,” said Ahmed Kazim, Co-founder of Project Chaiwala.

“Born from our first Karak Club community event at Project Chaiwala’s Cinema Akil flagship in Alserkal Avenue, this DXB edition targets young, global urban travellers seeking authentic flavours of Dubai’s third-culture identity in a modern, accessible way. As a homegrown brand with global aspirations, we’re proud to champion Dubai’s multicultural spirit at DXB, following our representations at SXSW 2025 with Museum of the Future, EXPO 2020, and COP28,” added Justin Joseph, Co-founder of Project Chaiwala.

“We’re honoured to bring the Karak Club to DXB, one of the world’s cultural melting pots, through our collaboration with Project Chaiwala and Lagardère Travel Retail UAE. Together, we’re celebrating the heritage of karak chai, reimagined with Oatly as a delicious alternative to the traditional dairy-based drink. In a moment of taste bonanza and rising non-coffee based beverages, Project Chaiwala’s creativity and Lagardère’s commitment to delivering lifestyle experiences at DXB enable us to bridge cultures through flavour for travellers and the wider airport community”, says Dimitri de Martignac, Regional Director Oatly MEA.

Founded after countless chai breaks between Justin Joseph and Ahmed Kazim during their time as colleagues in Dubai International Financial Centre (DIFC), Project Chaiwala was inspired by the founders’ brainstorming sessions and travels to Darjeeling and West Bengal’s tea estates, inspired by their love for getting the perfect cup of chai. Their first pop-up at Etisalat Beach Canteen led to the opening of the flagship Cinema Akil café in Alserkal Avenue in 2018, a cultural hub that captures the brand’s ethos of “Blending Tradition, Brewing Innovation.” The café’s offerings include the signature Clove-Chocolate Karak, vada pav, cheese toast, spicy chana, and Karak Groove Sessions with local DJs.

Evolving from a lifestyle café into an omnichannel brand, Project Chaiwala successfully pivoted during the 2020 pandemic, expanding into packaged retail with handcrafted tea blends now available at Spinneys, ENOC, Careem, Noon, and Amazon. The brand currently employs over 20 team members across café, retail, and B2B operations — including corporate outlets at ENBD and Standard Chartered, and more than 100 HORECA accounts. Through proceeds from its clay kulhar cups, Project Chaiwala supports ethical initiatives promoting education, clean water access, and women’s empowerment.

Activation Locations at DXB:

●      Project Chaiwala, Concourse C, S34, Terminal 3

●      Project Chaiwala, Daily DXB, Concourse B, Terminal 3

●      Project Chaiwala, Concourse A, Terminal 3

●      FIX Coffee, Daily DXB, Terminal 1

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Hospitality

DUBAI’S HAG AL LEILA CELEBRATIONS DRAW STRONG ENGAGEMENT ACROSS CITYWIDE ACTIVATIONS

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Families and children queue around a colourful HAG AL LEILA activation inside a Dubai shopping mall, where staff distribute sweets and lead festive activities in a decorated central atrium

Dubai’s Hag Al Leila celebrations concluded this week with strong engagement across a wide-ranging programme of community, cultural, and destination-based activations, marking the opening moment of the Season of Wulfa and setting the tone for the Holy Month of Ramadan.

Observed across the city, Hag Al Leila in Dubai brought residents and visitors together through shared moments rooted in generosity, participation, and the exchange of sweets. From heritage-led experiences and neighbourhood gatherings to activations in major destinations, the programme reflected how the tradition continues to be lived and shared across generations.

Across the programme, activations recorded strong footfall and sustained participation, with high levels of engagement from families, children, and wider communities. Public response reinforced Hag Al Leila’s role as a shared cultural moment, experienced through familiar rituals that encourage connection, participation, and a gentle transition into the reflective rhythm of Ramadan.

Key activations across Dubai helped translate the tradition into diverse contemporary settings while remaining grounded in cultural authenticity. Dubai Hills Mall hosted one of the season’s most visible celebrations, adapting the traditional door-to-door custom into a guided, child-led experience within a major retail destination. Cultural institutions led by Dubai Culture delivered neighbourhood-rooted programming, including heritage trails, workshops, and creative activities designed to introduce younger audiences to the meaning and rituals of the occasion.

Dubai Municipality activated public spaces and community venues across the city, embedding Hag Al Leila within everyday neighbourhood life and ensuring broad public access to the celebration. At the Museum of the Future, the tradition was reimagined through an interactive cultural programme combining storytelling and hands-on activities, while the Knowledge and Human Development Authority’s student design initiative, delivered in collaboration with Patchi, engaged young people directly in cultural storytelling through contemporary creative expression. More than 45 activations unfolded across retail destinations, cultural venues, and community hubs, delivered in collaboration with a range of public and private partners as part of the wider Season of Wulfa programme.

Muna Faisal Al Gurg, CEO of the Museums and Heritage Sector at Dubai Culture, affirmed the Authority’s commitment to raising awareness of Hag Al Leila’s cultural significance, saying: “Hag Al Leila represents an authentic Emirati tradition that reflects the essence of our heritage and embodies generosity, kindness, and tolerance. It is also a powerful expression of our pride in our national identity. Through this initiative, we aim to strengthen community engagement, introduce the youth to our customs, and deepen their sense of belonging.”

Al Gurg added: “Each year, we celebrate this occasion through programmes hosted across our cultural sites to highlight the meaning, symbolism, and beauty of Hag Al Leila. We seek to preserve the custom in the Emirati collective memory, underscore its value, and showcase how it fosters harmony within the community. These efforts also help future generations connect with their roots and cultivate national pride.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Hag Al Leila continues to resonate because it is experienced in familiar, shared spaces across the city. This year’s programme demonstrated how simple, community-centred moments can create meaningful connections, particularly for younger generations. The strong engagement we saw across activations reflects the city’s appreciation for traditions that bring people together and naturally set the tone for the Holy Month of Ramadan.”

With Hag Al Leila setting the tone across the city, the Season of Wulfa now moves into its next phase, as Dubai prepares to observe Ramadan through a programme of cultural, community, and citywide experiences shaped by reflection, connection, and shared responsibility.

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