Hospitality
Individually, we are a drop, but together, we are an ocean
Interview with Amit Arora, Chief Operating Officer, Arada
What’s your vision for the newly formed Hospitality and Entertainment division?
Connected Life is Arada’s ethos, and collectively we believe that when people and spaces connect, great things happen. We think that the spaces between the homes we build are just as important as the homes themselves, and our goal is to ensure that our communities help people to lead happier, healthier and more meaningful lives. That’s the guiding light behind Arada’s new Hospitality and Entertainment division, which closely complements our other activities by providing a holistic experience that encompasses Lodging, Fitness, Wellness, Food & Beverage, and Entertainment.
Assets include the 10-building Nest student housing complex in Aljada – Sharjah’s largest ever mixed-used megaproject located next to University City – which has over 3,000 keys, as well as exciting new F&B brands like Boost Juice and Hungry Wolves, both of which offer healthy and enriching menus.
We also have an incredible array of family-friendly attractions and other assets including the region’s biggest skate park in Aljada; the 6.6km professional woodland cycling track in our Masaar forested megaproject in Sharjah; our nursery in Aljada which incorporates educational tours around the 130,000 trees based there and Yalla, our e-bike and scooter rental solution in our communities.
Upcoming assets include the Il Teatro performing arts complex in Aljada, and a whole range of new F&B concepts that will enhance our portfolio. Despite launching just seven years ago, Arada has evolved rapidly from being a developer, into a master developer and now into a destination developer, and this new division fully complements that approach.
What motivated Arada to expand into the hospitality sector, and what unique strengths does the company bring to this new venture?
As Arada matures, there’s been a shift from building and selling to building and operating, driving recurring revenue and diversification. This has led to the creation of this new division and the consolidation of leisure assets under a single leadership. With Arada’s hotel projects progressing well and nearing completion, the timing is ideal to initiate in-house hotel operations capabilities.
How is Arada’s existing partnerships with hospitality brands like Armani, The Address, Vida, and Rove?
Arada partners with world-class hospitality brands with long-term agreements. Strategic partnerships add value to real estate launches while offering premium lifestyle experiences to guests and homeowners. Our hospitality and branded residences partnerships include brands as diverse as Anantara, Armani, Rove, The Address and Vida, with more new names in the pipeline. Given the impressive surge in interest in the hospitality industry in the UAE, thanks to the business-friendly regulatory environment and welcoming policies put in place by the local government, we are also considering the launch of our own hotel brand.
How do Arada’s wellness and F&B operations, such as Wellfit and Boost Juice, complement the overall hospitality strategy?
One of Arada’s overall goals is to provide all stakeholders – whether residents, visitors or even its own staff – with the opportunity to enjoy an active healthy lifestyle. Brands like Wellfit and Boost Juice integrate with our assets, such as promoting Boost to Wellfit’s 15,000 active members. Similarly, Manbat sources fresh, locally grown produce straight from Emirati farms for Hungry Wolves, which serves nutritious meals. This cross-promotion drives a sustainable and circular economy.
What innovative concepts and strategies do you plan to implement to differentiate Arada’s hospitality offerings in a competitive market?
Innovation is central to Arada’s culture, and this is immediately obvious from a visit to one of our communities, from the uniqueness of the landscaping to the smart technology that is incorporated at both a house and city level. That level of innovation is also already evident in many of the assets in this division; if we take Wellfit as an example, the brand is testing state-of-the-art technology that very few operators around the world are using. We’re now seeing industry insiders travelling from the UK and US to see how we run our operations at Wellfit, whereas previously it was the other way around.
Our goal is continue this track record of innovation and implement it across all our assets, including our hospitality offerings. We live in a world where technology is changing the way we live on an almost daily basis; our willingness to embrace these technologies, combined with a lack of legacy processes and equipment means that Arada is best placed to capitalise on these new trends.
How does Arada aim to create spaces and experiences that promote happiness and well-being for guests and residents?
Care is one of three core principle at Arada, reflecting our genuine concern for customers and employees. Providing a happy, rewarding experience is core to our vision, and all our communities are carefully planned to allow all residents and visitors the chance to enjoy a huge range of activities – dining, sports, entertainment, shopping and relaxation – just a few yards from their front door. At Aljada for example, you can access the biggest family entertainment complex in the northern Emirates, a bustling business park, a next-generation mall, a beautifully designed performing arts centre and plenty of sports, retail and dining options, as well as three international schools and our hotels – all set within impressive green landscaping. You can access all of this within walking distance from your home. Internally, we’ve launched the Arada Cycling Team (ACT) to promote health and happiness and cultivate a work-life balance. And in August, we’re organizing group cycling at Masaar Track to encourage activity and camaraderie, while Wellfit’s ‘Summer Of’ camp will offer a program of activities centered around happiness and well-being for its members, guests, and resident.
Hospitality
Bobi Bowl Celebrates Hari Kemerdekaan Indonesia with Free Dessert on August 17
Dubai-based Indonesian restaurant Bobi Bowl is marking Hari Kemerdekaan Republik Indonesia, or Indonesian Independence Day, on August 17 with a sweet thank-you to the UAE community that has supported its journey.

Guests dining in at Bobi Bowl on August 17 will receive a complimentary serving of Klepon Merah Putih, a special edition of the traditional Indonesian dessert created for the occasion. The chewy glutinous rice balls are filled with palm sugar and coated in freshly grated coconut. While klepon is traditionally green, Bobi Bowl has coloured this special version red to reflect the colours of the Indonesian flag.
The celebration comes as Bobi Bowl reflects on the past few months, which have not always been easy, but were made possible by the incredible support of the UAE community. As part of the occasion, Bobi Bowl also hopes to continue sharing the flavours of Indonesia with more people across the country.
Among its Indonesian best sellers are Beef Rendang, tender beef slow-cooked in a rich blend of spices and coconut; Beef Empal Gepuk, a sweet and savoury Indonesian beef dish cooked for 18 hours until exceptionally tender; and Nasi Ayam Geprek, crispy fried chicken served with fiery sambal.

This August 17, Bobi Bowl invites the community to celebrate Indonesia’s independence, one bowl and one sweet ending at a time. Bobi Bowl is located at Ground Floor, Shop No. 12, Wasl Port Views Building 5, Al Mina Street, opposite the Port Police HQ, Dubai.
Hospitality
Radisson Hotel Group introduces Türkiye’s first Radisson Blu branded residence with the opening of Radisson Blu Residences, Istanbul Kartal.

Radisson Hotel Group announces the opening of Radisson Blu Residences, Istanbul Kartal, the first Radisson Blu branded residence in Türkiye, further strengthening its presence in the country, with a property combining the flexibility of long-stay living with the services and standards of the Radisson Blu brand. Located on Istanbul’s rapidly developing Asian side, the new property offers spacious contemporary residences, extensive wellness facilities and convenient access to the city’s major business districts, transportation hubs and leisure attractions.
Offering 200 contemporary serviced apartments, including one-, two- and three-bedroom residences, Radisson Blu Residences, Istanbul Kartal is designed for both short and extended stays. Guests can enjoy all-day dining, a lobby lounge, flexible meeting facilities, a fitness center, an indoor pool and spa, while many residences offer panoramic views of the Marmara Sea and the Princes’ Islands.
Accommodation
Designed around the needs of today’s modern traveler, Radisson Blu Residences, Istanbul Kartal offers much more than accommodation. Whether visiting Istanbul for a short business trip, an extended assignment or a family getaway, guests can enjoy spacious living areas, thoughtfully designed interiors and personalized hospitality in surroundings that offer both flexibility and comfort. With contemporary social spaces, premium amenities and seamless connectivity throughout the city, the hotel provides a residential experience that feels both sophisticated and welcoming.
Meetings & Events
Whether hosting a board meeting, workshop or private event, Radisson Blu Residences, Istanbul Kartal offers six contemporary meeting spaces, including two boardrooms and four flexible event rooms. Supported by the Radisson Meetings concept and modern audiovisual technology, every event is delivered with seamless service and personalized hospitality.
“With Radisson Blu Residences, Istanbul Kartal, our goal was to create more than just a place to stay—we wanted to create a place where guests truly feel at home while enjoying the quality, comfort and personalized service that define the Radisson Blu experience. Whether visiting for business, an extended stay or leisure, guests can enjoy the flexibility of a residential setting together with the trusted standards of the Radisson Blu brand. We look forward to welcoming our guests to a new residential hospitality experience on Istanbul’s Asian side,” says Burak Aydın, General Manager of Radisson Blu Residences, Istanbul Kartal.

Dining
Dining at Radisson Blu Residences, Istanbul Kartal has been designed to complement the hotel’s residential concept, creating welcoming spaces where guests can enjoy everything from a relaxed breakfast to informal business meetings and evening gatherings.
The hotel’s all-day dining restaurant offers a carefully curated menu featuring both international favorites and locally inspired cuisine in a contemporary setting. Whether starting the day with a generous breakfast or enjoying dinner after a busy day in the city, the restaurant provides a relaxed atmosphere that reflects the warm hospitality of the Radisson Blu brand.
At the heart of the hotel, the Lobby Lounge & Bar serves as a natural meeting point for guests throughout the day. Designed as a comfortable social space, it offers premium coffee, light bites, signature beverages and a welcoming environment for informal meetings, casual conversations or moments of relaxation.
Wellness & Leisure
The hotel features modern fitness facilities, indoor swimming pool, Turkish bath, sauna, spa facilities and dedicated relaxation areas designed to promote wellbeing in a calm and elegant environment. Panoramic views across the Marmara Sea further enhance the experience, creating an atmosphere where guests can disconnect from the city’s pace while enjoying moments of tranquility.
“The introduction of Radisson Blu Residences to Türkiye marks an exciting new chapter for our portfolio in one of our most important growth markets. Radisson Blu Residences, Istanbul Kartal demonstrates our commitment to bringing diversified hospitality offerings to the country while continuing to create long-term value for our owners, guests and local communities,” says Baran Türkel, Managing Director, Development & Franchise Services, Türkiye.
Location
Ideally positioned on Istanbul’s Asian side, Radisson Blu Residences, Istanbul Kartal offers excellent connectivity to Sabiha Gökçen International Airport, the M4 Metro Line, Marmaray and Istanbul’s major motorway network. Guests can easily reach the Istanbul Financial Center, Pendik Marina, Bağdat Avenue and the Princes’ Islands, making the property an ideal base for both business and leisure travel.
Hospitality
Address Jabal Omar Makkah Enhances Summer Pilgrimage Experiences with Night Umrah Stays
As the summer evenings bring cooler temperatures to the Holy City, Address Jabal Omar Makkah invites pilgrims to experience the tranquility of Night Umrah, where worship, reflection, and comfort come together in one of Makkah’s most sought-after locations.
Located just steps from Al Masjid Al Haram, the spiritually centered luxury hotel offers guests the opportunity to perform Umrah during the peaceful evening hours before returning to refined hospitality, panoramic Haram-view accommodation, and thoughtfully designed experiences that place spirituality at the heart of every stay. Drawing on its exceptional location and guest-focused hospitality, the hotel continues to offer an experience centered on ease, comfort, and meaningful spiritual connection.
A Peaceful Time for Night Umrah
As temperatures become more comfortable after sunset, many pilgrims choose to perform Umrah during the evening, when the atmosphere around Al Masjid Al Haram becomes calmer and more serene. With its unrivalled proximity to Al Masjid Al Haram, Address Jabal Omar Makkah allows guests to move effortlessly between worship and rest, making the Night Umrah experience both convenient and deeply meaningful.
Whether preparing for evening prayers, returning after Tawaf and Sa’i, or embracing quiet moments of reflection, guests are welcomed into an environment thoughtfully designed around the rhythm of pilgrimage, allowing more time to focus on what matters most.
Moments Above the Holy City
Among the hotel’s most remarkable experiences is the iconic Sky Musallah, an elevated prayer hall set on a skybridge between the 36th and 38th floors. Recognized by Guinness World Records as the world’s highest suspended prayer hall overlooking the Holy Kaaba, the Sky Musallah offers panoramic views of Al Masjid Al Haram, providing an extraordinary setting for prayer and quiet contemplation above the city.
As evening falls and Al Masjid Al Haram is illuminated, guests can experience moments of serenity in one of Makkah’s most distinctive spiritual landmarks, creating memories that remain long after their pilgrimage has ended.
An Experience Rooted in Comfort and Spiritual Connection
Following moments of worship at Al Masjid Al Haram, guests can retreat to elegantly appointed Haram-view rooms and suites, thoughtfully designed to offer comfort, tranquility, and uninterrupted views of the Holy Kaaba and the city skyline. Dining experiences at The Restaurant and the Lobby Lounge celebrate Saudi and Hejazi flavors, with menus thoughtfully structured around prayer and fasting schedules.
Combining exceptional proximity to Al Masjid Al Haram, refined hospitality, and experiences inspired by the spiritual rhythm of Makkah, Address Jabal Omar Makkah provides an ideal setting for pilgrims seeking a meaningful Night Umrah experience this summer. The hotel’s recent international recognition at the 2026 Haute Grandeur Global Excellence Awards further reflects its commitment to delivering exceptional hospitality and memorable guest experiences.
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