Tech News
Two99 Expands to the Middle East, Set to Redefine Digital Solutions in Dubai
Two99 is pleased to announce its expansion into Dubai. This strategic expansion underlines the company’s commitment to becoming a global powerhouse in marketing and technology solutions. By establishing its presence in the Middle East, Two99 has positioned itself as the partner of choice for businesses seeking innovation, sustainable growth, and meaningful audience engagement.
Transformative Market Dynamics
Cybersecurity Becomes Core to Brand Integrity
In a region characterized by its rapidly evolving digital landscape, cybersecurity has become paramount. With data breaches and cyber threats on the rise, Two99’s AI-powered solutions will help businesses in Dubai and the broader Middle East region to safeguard sensitive consumer data and digital assets, creating trust and ensuring compliance in an increasingly interconnected world.
AI-Driven Personalization and Automation
Two99 is at the forefront of AI-driven transformation, enabling businesses to deliver hyper-personalized customer experiences that drive loyalty. By analyzing consumer behavior and optimizing digital strategies,Two99 empowers brands to engage audiences in meaningful, scalable ways.
The Rise of Immersive Branding in the Metaverse
Dubai’s focus on innovation aligns seamlessly with Two99’s vision of creating immersive brand experiences through the metaverse. Through interactive virtual spaces and metaverse-driven commerce, Two99 helps brands connect with audiences in transformative ways, setting a new standard for engagement.
The Changing Face of Audiences
The Middle East’s diverse and youthful demographic demands authenticity, sustainability, and innovation. Two99’s influencer-driven strategies resonate with this shift, creating impactful narratives and building connections that reflect the values of Gen Z and Gen Alpha.
Revenue-Driven Marketing Models
In an increasingly competitive market, Two99 prioritizes performance marketing that drives tangible outcomes. By aligning marketing spend with business growth, Two99 ensures clients achieve unmatched ROI and measurable success.
Leadership Insight
“2025 will belong to brands that embrace technology while staying authentic and human,” said Agam Chaudhary, Co-Founder of Two99. “Our expansion into Dubai is more than just a business decision for us. It’s a reflection of our belief in the Middle East’s potential as a hub of innovation and enterprise. We are here to partner with organizations that aspire to redefine their digital future while staying relevant and human in their approach,” he said.
Expanding Horizons
Dubai serves as a strategic gateway for Two99’s ambitions in the Middle East. The city’s thriving ecosystem of innovation, commerce, and connectivity makes it the perfect launchpad for regional growth. This expansion reflects the firm’s commitment to fostering tech collaborations, investing in culturally adept talent, and empowering businesses to thrive in a competitive global market.
Empowering Businesses to Thrive
Two99’s track record of success is rooted in its ability to deliver results tailored to clients’ goals. From influencing campaigns aligned with regional languages to leveraging the latest technologies, Two99 ensures clients are prepared to navigate the complexities of modern business landscapes.
“Our mission has always been to empower businesses with cutting-edge tools and strategies to help them excel in the face of change,” said Agam Chaudhary. “With our expansion into Dubai, we are well-positioned to offer solutions that not only protect and grow businesses but also help them connect with their audiences in authentic and impactful ways,” he added.
Tech News
Alteryx Launches AI Insights Agent on Google Cloud Marketplace, Bringing Reliable, Repeatable AI Answers into Gemini Enterprise

Alteryx, Inc., an AI-ready data and analytics company, today announced the launch of the Alteryx AI Insights Agent, now available on Google Cloud Marketplace, bringing governed analytics directly into Gemini Enterprise. As companies increasingly turn to AI to drive decisions, a critical gap has emerged between speed and trust. While generative AI is reshaping how work gets done, most approaches still fall short in enterprise environments where accuracy, governance, and control are essential. AI-generated responses are often inconsistent with business metrics, difficult to validate, and not aligned with how organisations actually operate. Nearly half of leaders cite high-quality, accessible, and well-governed data as the top factor for agentic AI to reach its full potential, underscoring the gap between AI capability and enterprise readiness.
“At the core of enterprise AI is trust,” said Ben Canning, Chief Product Officer at Alteryx. “When it comes to decisions like pricing, operations, or compliance, accuracy isn’t optional. AI doesn’t just need data — it needs to understand how the business actually works. That means applying defined logic, rules, and context that the people closest to the work understand and continuously evolve. With the AI Insights Agent, we’re bringing that logic directly into Gemini Enterprise, so every answer is consistent, explainable, and ready to drive action.”
The Alteryx AI Insights Agent allows information workers to define governed datasets and business logic within Alteryx One that are executed in response to user queries in Gemini Enterprise. Instead of generating answers from raw or unstructured data, the agent leverages in-place analytics to run predefined workflows directly on data platforms such as BigQuery, ensuring outputs align with business metrics without the need for data movement or manual effort.
With the Alteryx AI Insights Agent, organizations can:
- Deliver trusted insights at scale: Consistent answers grounded in enterprise data
- Enable seamless user experience: Information workers to access insights directly within Gemini Enterprise
- Encode analyst-driven control: With business logic, definitions, and guardrails into every interaction
- Maintain enterprise governance: Including auditability, predictability, and control across AI-driven decision-making
“Bringing AI Insights Agent to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the agent on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Alteryx can now securely scale and support customers on their digital transformation journeys.”
The Alteryx AI Insights Agent delivers faster, more trusted answers within the tools employees love to use. For business analysts and operations teams, it extends the value of their Alteryx investments into AI-driven experiences for everyday decision-making. For IT and data leaders, it provides a path to accelerate AI adoption without compromising trust.
This release builds on Alteryx’s expanding collaboration with Google Cloud, following the introduction of in-place analytics on BigQuery earlier this year. With the addition of the AI Insights Agent for Gemini Enterprise, Alteryx is extending its platform from governed data and workflows into AI-driven environments, with further innovations—including the new Alteryx One: Google Edition, planned for later this year.
Tech News
ASUS LAUNCHES CHROMEBOOK CM32 DETACHABLE FOR RELIABLE MOBILE PRODUCTIVITY
ASUS has announced the all-new ASUS Chromebook CM32 Detachable, the perfect portable companion for study, work and play, with a versatile 2-in-1 design that allows it to transform seamlessly from a laptop to a tablet. It features a bright and vibrant touchscreen, an Arm®-based processor, a magnetic stylus with wireless charging, front and world-facing cameras, up to 13-hour battery life, fast Wi-Fi 7 connectivity, and outstanding military-strength durability.
“The ASUS Chromebook CM32 Detachable affirms our commitment to offering solutions that adapt to the needs of different sectors as they all continue to shift towards mobile, hybrid environments,” said Tolga Özdil, Regional Commercial Director, Middle East, Turkey & Africa (META) at ASUS. “Its flexible design makes it an ideal productivity companion for users in any environment, and is guaranteed to withstand daily wear and tear.”
Versatile mobility and outstanding durability
ASUS Chromebook CM32 Detachable offers superb versatility with a range of practical accessories. The detachable keyboard allows smooth transition between tablet and laptop modes, making it ideal for learning or productivity. An optional magnetic stand covered with a strong, stain-resistant leatherette material can be set at almost any angle. There’s also an optional magnetic USI 2.0 stylus that charges wirelessly.
Ideal for remote learning or long business days, the ASUS Chromebook CM32 Detachable is engineered with an ample battery that delivers up to 13 hours of use on a single charge. Also, the lightweight design means it’s easy to take it anywhere. The device has been tested to industry-leading US MIL-STD 810H standards, ensuring it’s ready to deliver portable productivity anywhere.
Power for everyday productivity
ASUS Chromebook CM32 Detachable is powered by an Arm®-based MediaTek™ Kompanio 540 processor and features up to 8GB of LPDDR5X memory and 128GB of storage. Extensive connectivity options further empower on-the-go users, including up to Wi-Fi 7 and Bluetooth® 5.4, along with a USB-C® port, an audio combo jack, and a pogo-pin interface for the detachable keyboard available in White or Dark Grey. There’s also a 5MP front-facing camera and a 5MP world-facing camera.
Upgraded visuals and audio
Users will enjoy exceptional clarity and durability with the device’s stunning 12.1-inch 2.5K high-resolution touchscreen. Its ultrabright 600-nits panel and expansive 87% screen-to-body ratio ensure crisp visuals, while the 120Hz refresh rate delivers smooth motion and reduced blur. The display is protected by Corning® Gorilla® Glass 3 with an anti-fingerprint coating, offering up to four times the scratch resistance of standard aluminosilicate glass. Paired with immersive Dolby Atmos® audio, CM32 provides a premium, engaging, and robust entertainment experience for professionals on the move.
The best of ChromeOS
Available this July, owners of the ASUS Chromebook CM32 Detachable can try Google AI Pro and enjoy access to the best of Gemini and 2TB of cloud storage for 3 months at no cost. Users can boost productivity and creativity with Nano Banana image generation and enjoy access to Veo as well as Gemini in Gmail, Docs, and more. Plus, 2TB of cloud storage provides sufficient space for photos and files, all in one plan. Popular apps for streaming, gaming, creating, and staying organized are all available on Google Play. Users can easily access Netflix, Adobe Lightroom, Zoom, Microsoft 365, and so much more on their Chromebook.
ChromeOS features automatic updates and benefits from built-in virus protection, seamlessly keeping itself safe, secure and always up to date. It is also engineered around the rock-solid security of a personal Google Account, so the user’s private documents, emails, photos and confidential data are kept safe at all times. ASUS Chromebook CM32 Detachable can be purchased with either Chrome Education Upgrade or Chrome Enterprise Upgrade to enable management of the device from the Google Admin console.
Tech News
SENNHEISER LAUNCHES THE CLOSED-BACK HD 480 PRO HEADPHONES
With the HD 480 PRO, Sennheiser today launches its top-of-the-range closed-back headphones for studio and live environments. Designed with the utmost care and precision, they eliminate the two most-cited pain points of closed-back headphones by delivering a tight, accurate bass reproduction and ensuring supreme comfort for audio professionals tasked with recording, tracking, or monitoring in the studio, in live audio environments or on the move.
Delivering where other closed-backs fail
With closed-back headphones, a good reproduction of the low-end is usually difficult to achieve. “This is where the HD 480 PRO excel. Compared to other closed-back headphones, they are a lot tighter on the bass, their low-end is super-accurate and realistic,” notes Jimmy R. Landry, Category Market Manager, Music Industry at Sennheiser.
“Comfort is of paramount importance when headphones are a work tool,” adds Gunnar Dirks, Senior Product Manager for professional headphones. “Engineers often spend hours on end in their sessions. They need a lightweight, ergonomically designed pair of headphones to keep focus and concentration up. The HD 480 PRO eliminate any pressure points and fit every head precisely and comfortably – even if you’re wearing glasses.”

Unlike many other closed-back headphones, the HD 480 PRO deliver an honest low-end
Purpose-built for professional audio work
Whether used in the studio by producers, mixers, musicians, recording engineers, and creators, in live environments by FoH engineers and monitor engineers, or again on the move, the HD 480 PRO are an ideal choice for monitoring, producing, and recording, but also for mixing, which makes them Sennheiser’s most versatile professional headphones to date. Their absolute accuracy, uncoloured frequency response and honest low-end ensure that the audio translates reliably to any listening situation from home speakers to automobile use and PA systems.
“Knowing that you can rely on what you’re hearing is everything, that’s what you get with the HD 480 PRO.”
Jim Kaufman, producer
“When I’m going to be mixing on headphones outside my studio, it’s imperative I have a pair that I trust. With the HD 480 PRO, to have this level of quality and accuracy in a closed-back headphone is amazing.”
Will Brierre, mix engineer
“As producers, we have to receive the best sound to our ears that we can. Every detail is important. When you’re wearing the 480s, you’re immersed in the sound, completely undistracted by the outside world.”
Young Chencs, artist and producer
“The ear cushions. Incredibly soft, right away. And then the dimensionality of the sound. It felt like the music had depth and space around it. Two things stood out immediately. The spatial quality of the sound makes it so much easier to understand where everything sits in a mix. And while recording, I could hear my own voice with this real clarity and dimension. It actually made singing feel more natural and easier.”
Nao Yoshioka, singer and songwriter
“Nothing but the truth”
To enable the user to fully concentrate on the audio and hear all detail, the HD 480 PRO feature multiple stages of passive sound shielding, while comfortable ear pads with soft grooves for the temples of glasses ensure the precise seal that is required for good audio reproduction. A series of design measures – subsumed under the term “Vibration Attenuation System” – eliminate unwanted vibration, reflections and distortion, preserving the clarity of the signal. The ultralight voice coils of the HD 480 PRO ensure a remarkably authentic and dynamic reproduction.
The HD 480 PRO are Sennheiser’s most versatile professional headphones to date. They are an ideal choice for monitoring, producing, and recording, but also for mixing

Patents for comfort, precision fit and noise decoupling
Like its open-back counterpart, the HD 490 PRO, the HD 480 PRO benefit from several Sennheiser-patented features.
Special Axes Geometry: The mechanical design makes sure that the headphones optimally adapt to the head and maintain an equal contact pressure no matter what the shape of the user’s head. The listening experience is consistent across users.
Comfort zone for glasses: The ear pads do not press on the temples of glasses but rather have a soft zone, which ensures good sealing and high comfort at the same time.
Blocking of cable-borne noise: Near the earcup, the connection cable features a coiled part, which effectively decouples the HD 480 PRO from any structure-borne or handling noise, such as that transmitted when the cable hits the desk, for example.
For daily professional use
To adapt to different set-ups, the detachable cable can be worn on the left or right side of the HD 480 PRO. This flexible cable routing is ideal for solo recording of instruments, for example, as it keeps the cable out of the way. To ensure accessibility, the left and right earcups are braille-marked. Engineered by Sennheiser’s experienced professional development team, the HD 480 PRO have been designed to last and deliver consistent results over time.

A Sennheiser patent: The coiled part near the earcup connector prevents cable noise from reaching the earcups
HD 490 PRO or HD 480 PRO – which one to choose?
The open-back HD 490 PRO and closed-back HD 480 PRO are at the top of the 400 series of purpose-built professional audio headphones. So which one is best for which application?
“Our developers have been working painstakingly to bring the sound of the closed HD 480 PRO as closely as possible to that of the open HD 490 PRO. Which model is the better choice for you really depends on how you work,” explains Gunnar Dirks. “The open HD 490 PRO will be ideal for mixing in quiet environments, while I would recommend the closed HD 480 PRO for applications where you need isolation, for example when you’re tracking vocals in the room, when monitoring or using them as an FoH reference, or simply when you’re working in the same space as others.”
The HD 480 PRO retails at AED 1.549. It features recording earpads and a 3-metre coiled cable and is delivered complete with a carrying bag. Instead of the bag, the HD 480 PRO Plus comes with a travel case, and retails at AED 1,749.
HD 480 PRO technical data
Acoustic principle: closed
Ear coupling: circumaural
Transducer principle: dynamic
Transducer diameter: 38 mm
Frequency response: 3 to 28,700 Hz (-10 dB)
Sensitivity: 107 dB SPL (at 1 kHz/1 Vrms); 98 dB (at 1 kHz, 1 mW)
Max. SPL: 130 dB (1 kHz, 5% THD)
THD: <0.5% (at 1 kHz, 100 dB SPL)
Impedance: 130 ohms (1 kHz)
Power rating: 300 mW (100 h, noise as per IEC 60268)
Temperature range: 0°C to +50°C for operation; -25°C to +70°C for storage
Relative humidity: 10 to 80%, non-condensing for operation; 10 to 90% for storage
Weight: 272 g (w/o cable)
Available accessories
Replacement recording ear pads, replacement coiled cable (3 m), 1.8 m straight cable, 3 m straight cable, balanced cable, (replacement) travel case, (storage) case, (replacement) bag.

-
News10 years ago
SENDQUICK (TALARIAX) INTRODUCES SQOOPE – THE BREAKTHROUGH IN MOBILE MESSAGING
-
Tech News2 years agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR1 year agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Trending6 months agoOPPO A6 Pro 5G Review: Reliable Daily Driver
-
Tech Interviews2 years ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
Tech News9 months agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
Automotive2 years agoAGMC Launches the RIDDARA RD6 High Performance Fully Electric 4×4 Pickup
-
VAR2 years agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms


