Connect with us

Tech Features

Pathfinder Highlights 2025 GCC Retail Trends

Published

on

Conscious spending, AI-powered tech, hyperlocal growth are set to redefine the shopping experience across the region

By Sadique Ahmed, CEO, Pathfinder Global

Pathfinder Global, a leading innovator in AI-driven retail intelligence, highlights the top retail trends expected to shape the GCC market in 2025. These predictions highlight key drivers and emerging themes in the region’s evolving retail landscape.

The GCC’s retail sector is entering 2025 with significant momentum, boosted by a rising population, a growing number of high-net-worth individuals (HNWIs), strong business confidence and ongoing economic diversification initiatives. In 2024, consumer spending in the UAE alone surged by 4.8% year-on-year in Q3, reaching $3.7 billion, according to NielsenIQ. Saudi Arabia is similarly poised for expansion, with the hyperlocal retail market expected to contribute $13.5 billion (SAR 50 billion) to its non-oil GDP by 2030, as outlined by recent market studies​.

“Retail in the GCC is undergoing rapid transformation,” comments Sadique Ahmed, CEO of Pathfinder Global. “Consumers today demand convenience, personalization and sustainability. These trends reflect not just technological advancements but a deeper cultural shift in how people shop. These insights highlight the key areas retailers must focus on to succeed in this dynamic landscape.”

Top 10 GCC Retail Trends for 2025

  1. Continued e-commerce growth The Middle East continues to outpace global e-commerce growth rates, driven by mobile-first strategies, self-checkout technology, and advanced payment solutions. According to PwC, Middle Eastern consumers shop online more frequently than their global counterparts and highly value seamless digital shopping experiences, particularly through mobile apps and payment systems. The integration of AI is transforming platforms like Noon and Amazon to offer personalized product suggestions and faster transactions​.
  2. Advanced in-store technologies Retailers in the GCC are turning physical spaces into tech-enabled hubs, incorporating tools like smart mirrors and augmented reality (AR). For example, Magic Mirrors allows virtual try-ons and inventory browsing, while Beauty Mirrors enhances hygiene in cosmetics shopping. As PwC highlights, shoppers increasingly expect these digital enhancements to bridge online and offline experiences, creating hybrid retail environments​.
  3. MENA grocery market expansion The grocery retail market is thriving, with value-oriented retailers like VIVA meeting demand for affordability, and quick-commerce platforms like InstaShop catering to busy professionals. McKinsey reports that 2024 saw significant shifts toward online grocery platforms as convenience became a priority for tech-savvy GCC consumers​. This trend is particularly strong among younger, busy professionals seeking speed and convenience in their shopping habits​.
  4. Sustainability-driven choices Environmental concerns are driving purchasing decisions, with 53% of Middle Eastern consumers willing to pay more for sustainable products, compared to 46% globally. Initiatives promoting eco-friendly packaging and locally sourced goods resonate strongly, as brands like Carrefour emphasize their sustainability efforts to appeal to climate-conscious buyers​.
  5. Conscious spending Economic pressures are reshaping spending patterns, with Buy Now, Pay Later (BNPL) solutions like Tabby and Tamara making large purchases more accessible. Political and ethical considerations also influence purchasing behavior, as seen in regional boycotts of brands based on geopolitical affiliations​.
  6. Social media platforms driving sales Social commerce is booming, with platforms like Instagram and TikTok now integral to consumer buying journeys. PwC reports that 78% of Middle Eastern consumers discover new brands through social media, significantly higher than the global average of 67%. Influencer-driven campaigns have become powerful tools for driving conversions​.
  7. Saudi Arabia’s retail boom Saudi Arabia’s retail market is poised for explosive growth, with hyperlocal markets expected to contribute $13.5 billion to non-oil GDP by 2030. The country’s Vision 2030 initiatives are fostering retail IPOs and partnerships, which are reshaping the sector​.
  8. Same-Day delivery services Fast delivery options, popularized by platforms like Careem and Noon, are redefining convenience. Retailers are investing heavily in logistics to meet rising expectations for same-day or even 15-minute delivery​. These advancements underscore the need for robust local fulfillment networks, which are becoming critical differentiators in urban hubs like Dubai and Riyadh​.
  9. Enhanced Customer Experiences Experiential retail is taking center stage, with innovations such as pop-up shops, art installations, and sensory engagements redefining customer interactions. Events like Chanel’s olfactory installation in Dubai Mall highlight the importance of creating memorable and immersive shopping experiences​.
  10. Increased Demand for Commercial Space The competition for premium retail spaces is intensifying as flexible store designs, including pop-ups, gain popularity. Retailers are adapting to market demands by exploring innovative formats​. This adaptability allows brands to respond to seasonal demands while maintaining a strong physical presence​.

RetailGPT is at the forefront of helping both consumers and retailers adapt to the evolving trends shaping the GCC retail landscape.

RetailGPT’s ability to provide tailored product recommendations and real-time offers to consumers helps meet the increasing demand for seamless digital experiences. By anticipating consumer needs and offering customized deals, RetailGPT supports consumers in discovering relevant products while saving time and money.

For retailers, RetailGPT is a powerful tool in navigating key trends such as the rise of sustainability and social media-driven sales. By bridging these trends, RetailGPT empowers both consumers and retailers to stay ahead of the competition and create more meaningful, personalized shopping experiences.

“Key trends such as the continued rise of e-commerce, the integration of advanced technologies, and growing consumer demand for sustainability will play pivotal roles in shaping the future of the industry,” Ahmed states. Retailers who adapt to these changes by investing in mobile-first strategies, sustainable practices, and personalized customer experiences will not only thrive in 2025 but will also position themselves for long-term success.”

Tech Features

Alteryx Launches New AI Capabilities to Bring Governed Analytics Anywhere Work Happens

Published

on

Alteryx, the agentic analytics and automation company, today announced new AI capabilities across Alteryx One that connect enterprise-grade business logic directly to the AI agents’ teams already use. By extending governed workflows and datasets to external AI tools, organizations can “build once and govern once,” eliminating the need to recreate complex business logic from scratch. This approach allows enterprises to scale AI action with confidence, helping to reduce both security risks and runaway token costs.

Key Findings

  • 71 percent of IT leaders report that AI initiatives are most successful when IT and business teams collaborate closely to bridge the gap between AI agents and enterprise business logic.
  • NextWave achieved a 20x reduction in LLM token consumption using an Alteryx workflow during a complex Office of the CFO reconciliation between front-office and back-office data.
  • Up to 93 percent reduction in token consumption and up to 85 percent increase in speed on tasks involving raw, ungrounded data, when combining an LLM with an existing, trusted Alteryx workflow.
  • Up to 83 percent reduction in token costs and up to 65 percent increase in speed on tasks involving clean, grounded data.
  • 65 percent of analysts confirm that AI delivers the most value when business logic is managed at the business level.

“Generative AI is brilliant at brainstorming, but it often struggles with the precision required for enterprise execution. Organizations don’t need agents that guess at business rules and burn through tokens; they need AI that operates on the same trusted business logic and governance that underpin the rest of the business,” said Ben Canning, Chief Product Officer at Alteryx. “By connecting existing tools to a governed business logic layer, we are allowing enterprises to stop the ‘re-work’ tax of rebuilding business rules for every new agent, ensuring that every AI-driven action is as reliable as the calculations they already trust.”

New Capabilities

The latest capabilities include:

Ask Alteryx: With this release, Ask Alteryx evolves from an embedded assistant into the primary way users interact with Alteryx One, guiding new users step-by-step through their first workflow in Designer and giving everyone a natural-language front door to their data through Ask Alteryx for Live Query, with connections to Snowflake, Big Query, and Databricks for reading and writing data directly. Ask Alteryx checks existing workflows and data first, delivering a governed answer when one exists or building a new workflow when it doesn’t, with every output remaining inspectable, editable, reusable, and schedulable within Alteryx One.

Agent Studio: Enables business users to turn existing, already-governed datasets into conversational agents without rebuilding anything. Analytics teams maintain full control over which datasets and KPIs power agent responses, while finance and operations departments can instantly scope an agent to their reconciliation dataset or KPI dashboard data, so stakeholders can ask trend, root-cause, and variance questions in plain language and get governed, explainable answers back.

Alteryx Insights for OpenAI: Available through the ChatGPT Plugin Directory, this capability allows business users to generate answers based on analyst-approved data, calculations, and workflows. Employees can investigate revenue variances or resolve reconciliation issues directly, accessing trusted business logic without opening the platform or requiring an Alteryx seat. Alteryx will be expanding this surface integration strategy to bring governed logic to where teams already collaborate, including upcoming support for Claude, Gemini, Slack, and Microsoft Teams.

Alteryx MCP Server: The governed way to use Alteryx from whatever AI platform or agent you already work in. It lets AI agents interact with Alteryx as easily as a human would, finding the right data, building multi-step solutions, and turning them into governed, repeatable workflows. Agents can build, run, schedule, and discover Alteryx assets directly, with external AI requests inheriting Alteryx’s authentication, workspace context, role-based access controls, and permissions automatically, so every interaction carries the same security model and audit trail as if a person had done it. More capabilities, including connection creation and expanded scheduling, are expected to roll out later this year on the same governed connection.

Alteryx Skills: A GitHub install that teaches third-party agentic interfaces, OpenAI Codex, Microsoft Copilot, Claude Code, Gemini CLI, and more, how to build Alteryx assets the right way, closer to how Ask Alteryx already builds them. Rather than each tool guessing at Alteryx’s patterns on its own, Skills gives them Ask Alteryx’s own workflow-building know-how, so a financial calculation or reconciliation workflow gets built correctly the first time, without rebuilding logic or permissions separately for every tool your team uses.

Continue Reading

Tech Features

The Infrastructure Is Automated. Why Are the Processes Around It Still Manual?

Published

on

Article by Prasanna Rajendran, Vice President – EMEA, Kissflow

Across the Middle East, governments and enterprises are investing heavily in cloud infrastructure to support national digitization agendas, from Vision 2030 in Saudi Arabia to the UAE’s push toward AI-driven government services. Gartner forecasts that IT spending across the Middle East and North Africa will reach $169 billion in 2026, an 8.9 percent increase over 2025, with software spending alone growing 13.9 percent.

Infrastructure as code (IaC) is the practice of defining and provisioning computing infrastructure, including servers, networks, databases, and load balancers, using machine-readable configuration files rather than manual processes or interactive consoles. Rather than logging into a console to click through setup wizards, teams describe their entire infrastructure in version-controlled code that can be reviewed, tested, and deployed like any other software artifact.

For CIOs and IT leaders, this matters because IaC has become the operational standard for any organization running workloads at scale. Grand View Research valued the global IaC market at $1.2 billion in 2025 and projects it to reach $6.1 billion by 2033, a compound annual growth rate of 22.3 percent. That trajectory reflects a clear shift: enterprises are moving from manual, ticket-driven infrastructure management to automated, code-driven provisioning.

What is infrastructure as code?

At its core, IaC means defining resources such as virtual machines, storage volumes, network configurations, security policies, and access controls in declarative or imperative code files. Those files become the authoritative record of what your infrastructure looks like at any moment.

IaC generally follows one of two approaches, depending on whether teams want to define an outcome or prescribe the route to it. Declarative IaC describes the desired end state: you specify what you want, such as three servers, a load balancer, and a database cluster, and the tool works out how to get there. Terraform, AWS CloudFormation, and Azure Bicep all use this method. Imperative IaC instead specifies the exact steps to reach an outcome. You write procedural instructions: create this server, then attach this disk, then configure this network. Ansible and Chef follow that model more closely.

The declarative approach dominates enterprise adoption today because it is easier to maintain and less error-prone. You describe the outcome rather than the procedure, which keeps the code readable even as infrastructure complexity grows.

What separates IaC from traditional infrastructure management is version control. Every change is tracked in Git, reviewed through pull requests, and deployed through automated pipelines. This is the mechanism Gartner points to when it describes IaC as the route to cloud governance and self-service at scale.

Why infrastructure as code matters for enterprise IT

Manual infrastructure management does not scale. When an operations team provisions servers through tickets and console clicks, every environment differs slightly, every deployment carries risk, and every audit turns painful. IaC removes these problems systematically.

Consistency and reproducibility

IaC guarantees that the development, staging, and production environments are consistent. Configuration drift, the slow divergence of environments over time, disappears because every deployment is generated from the same code. When an incident occurs, you can rebuild an environment from scratch in minutes.

Speed and agility

Organizations using IaC provision entire environments in minutes rather than weeks. When business conditions change, whether through a product launch, a capacity spike, or a compliance deadline, IaC lets you respond at the speed of code.

Security and compliance

With IaC, security policies are embedded directly in infrastructure templates. Guardrails apply automatically. Compliance checks run in the CI/CD pipeline before any change reaches production. Security stops being a gate at the end of the process and becomes part of how infrastructure gets built.

Cost efficiency

IaC gives you precise control over resource provisioning. Idle capacity gets identified and decommissioned through code rather than through quarterly manual audits. Cost discipline has grown into a standing function for this reason: 59 percent of the 759 organizations Flexera surveyed for its 2025 State of the Cloud Report now run a dedicated FinOps team, up from 51 percent the year before.

Key infrastructure as code tools for the enterprise

Several tools now anchor enterprise IaC strategy, each suited to a different environment. Terraform and its open-source fork, OpenTofu, remain the dominant choice for cross-cloud work, offering declarative provisioning across multiple clouds using HCL. Organizations standardized on a single cloud often turn to native alternatives instead: AWS CloudFormation for AWS-centric environments, using JSON or YAML, and Azure Bicep for Azure-native deployments. Ansible takes an imperative, YAML-based approach and excels at configuration management and application deployment rather than pure provisioning. Pulumi appeals to developer-led teams by letting them define declarative infrastructure in familiar languages such as Python, TypeScript, or Go.

Common challenges when adopting infrastructure as code

Adopting IaC is not without friction. The most immediate obstacle is usually a skills gap, because IaC asks infrastructure teams to work the way developers do, with version control, code reviews, and CI/CD pipelines. That shift is cultural as much as it is technical, and it requires deliberate investment in training.

State management adds complexity of its own. Declarative tools maintain state files that track current infrastructure, and multi-team environments need remote state backends, locking, and workspace isolation from day one to avoid conflicts.

Legacy system integration is another common obstacle, since not everything can be expressed in code immediately. Most organizations start with new cloud workloads and progressively extend IaC to existing systems through API wrappers.

Governance and drift detection require ongoing discipline. IaC only delivers its full value once it becomes the sole path for infrastructure changes, which makes continuous drift detection and sustained cultural enforcement critical rather than optional.

Where workflow automation fits in an IaC-driven enterprise

Infrastructure as code solves the provisioning problem. Enterprise IT complexity does not stop there. The layer above IaC, covering the processes, approvals, and operational logic that run on top of provisioned infrastructure, is where most organizations still depend on fragmented tools, manual handoffs, and spreadsheet-based tracking. That gap is especially visible across the Middle East, where cloud adoption and ambitious national targets often outpace the operational processes needed to govern them.

Regulatory pressure widens the gap further. Gartner forecasts worldwide sovereign cloud IaaS spending at $80 billion in 2026, a 35.6 percent rise over 2025, with governments as the main buyers. Provisioning infrastructure inside a national boundary is one requirement. Proving that every approval, exception, and access grant on that infrastructure followed a governed path is another, and code alone does not answer it.

This is where workflow automation platforms operate as a digital backbone for enterprise operations. IaC automates the infrastructure layer. A no-code or low-code workflow platform automates the process layer: IT service requests, change management approvals, vendor onboarding, compliance workflows, and the hundreds of cross-functional processes that connect people, systems, and decisions across the enterprise.

For IT leaders across the region pursuing IaC adoption, particularly those operating under strict data residency and regulatory requirements, this kind of platform complements the strategy by giving business teams a way to build and manage operational workflows without adding to the IT backlog. IaC handles your infrastructure. Workflow automation handles everything that runs on it.

See how Kissflow governs the change approvals, access requests, and compliance workflows that sit on top of your cloud infrastructure in a 30-minute demo.

Continue Reading

Tech Features

Role of Digital Citizenship in Countering Misinformation and Protecting Social Cohesion in UAE

Published

on

Dr. Soumaya Abdellatif, Head of Sociology Department, Associate Professor, College of Humanities and Sciences, Ajman University

The greatest challenge of our time is not merely that people believe false information. It is that the very boundary between truth and opinion, fact and emotion, credibility and visibility, has become increasingly vague.

This shift signals a transformation in symbolic authority itself. Trust has not simply declined – it has been displaced. Traditional institutions no longer monopolize credibility, while digital platforms have multiplied voices without necessarily strengthening legitimacy.

In societies such as the UAE – built on coexistence, institutional trust, and the delicate management of cultural diversity, this challenge carries particular strategic weight. This is where digital citizenship ceases to be an educational slogan and becomes a matter of national importance.

Beyond Media Literacy

At its core, digital citizenship is a contemporary form of civic responsibility. It deals with how individuals participate in the digital public sphere, how they interpret information, and how they contribute – consciously or unconsciously, to the production of collective trust.

(1)As Manuel Castells once stated, power in network societies increasingly operates through control over communication flows. The question is no longer simply who speaks, but whose voice becomes visible, amplified, and believed.

Trust as Social Infrastructure

In the UAE, misinformation is not merely a media concern – it is also a matter of social architecture. The country’s model of stability rests on institutional credibility, intercultural coexistence, and high levels of public trust.

This explains why the UAE has invested heavily, not only in digital transformation, but also in institutional clarity and communication governance. (2) Federal Decree-Law No. 34 of 2021 on combating rumours and cybercrime reflects an important principle: digital stability is inseparable from social stability. The objective is not merely punitive regulation, but the protection of public confidence itself.

Youth, Families and the Transformation of Authority

Young people are not passive consumers of information; they are producers of narratives, identity, legitimacy, and influence. They shape public conversations long before institutions respond to them.

In previous generations, legitimacy flowed vertically: from institutions, schools, family structures, and recognised expertise. Today, authority is increasingly negotiated horizontally- through peers, influencers, networks, and algorithmic visibility.

In addition, families act as the first school of civic trust. Long before formal media literacy programs, individuals learn how to relate to truth, disagreement, and legitimacy inside the home.

Why Social Sciences Matter

The response to misinformation cannot be reduced to fact-checking mechanisms or technical media literacy alone. What is required is a deeper intellectual infrastructure – one that social sciences are uniquely positioned to provide.

Sociology, communication studies, political science, and anthropology do not merely teach individuals how to verify information; they teach them how power operates, how legitimacy is constructed, how public opinion is shaped, and how collective trust is sustained or eroded.

A National Priority

The UAE has positioned itself as a global leader in artificial intelligence, digital governance, and future-oriented policy. This ambition is both necessary and admirable.

In this scenario, digital citizenship is not a secondary educational concern. It is part of national security, social sustainability, and the long-term legitimacy of institutions.

The UAE is not only managing digital transformation; it is helping to define what responsible digital modernity should look like.

Because in the end, the future of social cohesion will not be decided by technology itself, but by who is trusted to interpret reality in the digital age.

Continue Reading

Trending

Copyright © 2023 | The Integrator