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Gulfood 2025 to celebrate 30th Landmark Edition

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Dubai World Trade Centre (DWTC) celebrates the return of Gulfood for its momentous 30th edition running from 17 – 21 February 2025. Under the theme ‘The Next Frontier in Food,’ the event promises invaluable market foresight into the futuristic era of global food commerce and the resilient progress of international food systems. Gulfood will set the stage for cross-industry knowledge transfer and networking opportunities, creating a framework for establishing and achieving future goals for the global trade community. The economic impact of Gulfood is significant, with estimated trade deals across the 5 days reaching USD 20 Billion, representing 1% of global food and beverage trade.

As the largest edition to date, Gulfood 2025 will display more than 1 million products from over 5,500 exhibitors spanning 129 countries featuring large multinationals to start-up food ventures. Visitors can explore 24 enormous exhibition halls covering over 1.3 million square feet while interacting with companies launching new products, ingredients, and flavours, showcasing their culinary expertise and engaging in commercial trade deals. Pavilions will also exhibit including the USA, France, Brazil, UK, India, Singapore, Japan and Australia, as well as first-time exhibiting companies from Kosovo, Madagascar, Mauritius and Zambia.

“Building upon Dubai and the UAE’s testament of extraordinary transformation and achieving global epi-centre status, Gulfood’s similar evolution over 30 years has cemented its footprint in the global F&B space as the premier stage for industry professionals to connect, engage in trade deals, and establish the food trends of tomorrow. The landmark edition will spotlight the UAE’s role as a hub of international food innovation and trade, while honouring advocates and visionaries who paved the show’s way forward as a platform that fosters commercial opportunities, global economic contribution, and ignites life-long business partnerships,” commented Trixie LohMirmand, Executive Vice President, Dubai World Trade Centre.

THE GLOBAL F&B TRADING COMMUNITY’S PLAYGROUND

By uniting global leaders, fuelling trade partnerships, and inspiring forward-thinking, Gulfood is the definitive platform for redefining food innovation and trade growth worldwide. It will host a diverse list of international food and beverage industry giants including ABIEC – (Brazilian Beef Exporter’s Association), Agthia Group, Al Ain Farms, Alokozay, Al Rawabi, Americana, Choithrams, Dilmah Ceylon Tea, Hayel Saeed Anam & Co., Hype Drinks, IFFCO, Japan Meat & Livestock, JBS, Lactalis, Saputo, Savenica Fromage & Dairy, Seara Food Europe Holding, TATA International Ltd., Tilda, US Meat Export Federation and Wilmar.

Visitors can engage in Gulfood Discovery Tours – a line-up of curated sector-themed tours offering an immersive experience highlighting global food trends and innovations on the show floor, along with expert guidance and insights at every stop. This includes dedicated tours on various food themes like ‘Gourmet,’ ‘Alternative Proteins and Plant Based,’ ‘Digitalisation & Traceability’ and ‘Made in the Emirates’.

EXCLUSIVE INSIGHTS FROM VISIONARIES DRIVING GLOBAL FOOD STRATEGIES

Gulfood 2025 will launch the inaugural Food500 Summit, welcoming global F&B leaders and decision-makers including CEOs, Heads of State, trade officials, investors, academia, scientists, tech innovators and more under one roof to discuss key issues on international trade, investment strategies, trends, growth opportunities, AI driven transformation, legislation, environmental concerns, health and wellbeing and the socioeconomic challenges impacting global food security. Confirmed speakers include: H.E. Ms. Piret Hartman, Minister of Agriculture and Food Production of the Republic of Estonia; H.E. Dr. Obaid Saif Hamad Al Zaabi, The Chairman of Board, The Arab Authority for Agricultural Investment and Development (AAAID); Geeta Sethi, Advisor and Global Lead for Food Systems, World Bank; Dr. Edwini Kessie, Director of the Agriculture and Commodities Division, World Trade Organization (WTO); Alvyn Severien – CEO of microalgae-based Algama Foods and many more.

TOP GLOBAL CHEFS AND DINING EXPERIENCES LOOK TO THE FUTURE OF GASTRONOMY

The popular Top Table programme, sponsored by the Japan External Trade Organisation (JETRO), returns with the theme “Culinary Futurism,” offering insights into the next decade of food. Gulfood celebrates its 30th edition by welcoming world-renowned chef and culinary legend Alain Ducasse, making his first-ever appearance with an impressive 21 Michelin stars to his name. The line-up also features celebrated chefs such as Romain Meder, Ana Roš, Ángel León, Fredrik Berselius, and many more. Dubai World Cuisine features homegrown chefs collaborating with global culinary superstars to host a series of exclusive city-wide four- and six-hands dinners, reinforcing Dubai’s identity as a global gastronomy hub. With exclusive venue partnerships, attendees can access special offers available only with a Gulfood ticket.

Hospitality

SHI WARMS UP JANUARY WITH A CELEBRATION OF TRADITIONAL CHINESE CLAYPOT COOKING

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Five traditional Chinese claypot dishes served on a dark stone table at SHI restaurant, featuring vibrant vegetables, tender meats, and rich sauces in black claypots with wooden bases, surrounded by chopsticks, empty glasses, and lids

This January, SHI on Bluewaters Island continues its Claypot Menu, celebrating one of the most cherished and time-honoured cooking traditions in Chinese cuisine. Available daily from lunch through dinner, the menu presents a refined selection of claypot dishes, prepared and served using traditional methods that honour authenticity, flavour, and comfort.

Deeply rooted in Chinese culinary culture, claypot cooking is revered for its ability to retain heat, intensify flavours, and creating richness in every dish. The slow, even heat of the claypot allows ingredients to cook gently, preserving their natural textures while allowing sauces, spices, and aromatics to infuse deeply. Traditionally enjoyed during cooler months and shared family-style, claypot dishes symbolise warmth, togetherness, and nourishment.

SHI’s Claypot Menu showcases a thoughtfully curated selection of dishes, including the comforting Tofu Eggplant with Black Bean Sauce, the vegetable-forward Buddha’s Delight, tender Corn-Fed Chicken, flavour-packed Mixed Seafood in Sacha Sauce, and the richly layered Wagyu Beef Claypot. Each dish is served bubbling hot directly to the table, delivering a sensory experience that is both authentic and refined.

Perfect for sharing and lingering, the Claypot Menu at SHI offers guests a soulful winter dining experience—best enjoyed against the backdrop of Bluewaters Island, with views of the Dubai skyline and a setting that invites connection and comfort throughout the season.

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Hospitality

WHAT ‘HOME-LIKE HOSPITALITY’ REALLY MEANS IN 2026: THE BLURRING LINES BETWEEN RESIDENTIAL & HOTEL LIVING

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Person standing with arms crossed, wearing a black top, red pants, and a chunky gold necklace, showcasing detailed arm tattoos against a dark background.

By Noni Anand, Co-founder, LEVA Hotels

Hotels are no longer pit stops. They’re becoming places people actually live. By 2026, travel is no longer about short stays and quick checkouts. It’s about long-term living, hybrid work, and lifestyle-first experiences. Guests want hotels that feel like home—only better. Think functional kitchens, work-ready spaces, seamless Wi-Fi, and services that fit real daily routines.

The numbers back it up. The global extended-stay hotel market, currently valued at around USD 62 billion, is expected to grow rapidly over the next decade. This isn’t a passing trend. It’s a structural shift that’s redefining how hotels are designed, operated, and experienced.

Comfort has officially beaten formality. The line between residential living and hospitality is disappearing fast. Guests no longer see hotels as temporary stopovers. They see them as places to live, work, and settle into sometimes for weeks, sometimes for months.

Comfort matters more than ever. So does personalization. Today’s traveler isn’t impressed by square footage alone. They want spaces that feel intuitive, flexible, and genuinely livable. That means smarter layouts, better storage, adaptable furniture, and technology that supports everyday life rather than just overnight stays.

For operators, this changes everything. Hotels must now be designed for continuity, not turnover. Every design decision from lighting and furniture to connectivity and service flow,needs to support long-term comfort, not just short-term convenience.

Extended stays are no longer niche. They’re mainstream. Hybrid work, digital nomadism, and lifestyle-led travel have completely changed guest expectations. People are blending business with leisure and staying longer as a result. A desk and a chair won’t cut it anymore. Guests expect zoned workspaces, full kitchens, high-speed internet, and flexible living areas that transition effortlessly from work to downtime.

Industry data shows that in many markets, average stays are now measured in weeks rather than days. That shift demands a new approach to space planning and amenities, one that supports real living, not just sleeping. Hotels that get this right aren’t just meeting expectations. They’re building loyalty.

Privacy of a home. Services of a hotel. No compromise. Guests are drawn to the idea of having the privacy and permanence of a home, paired with the consistency and service standards of a trusted hospitality brand. For investors and operators, branded residences offer stable occupancy, diversified revenue streams, and long-term value.

But this model requires careful balance. Short-term guests and long-term residents must coexist seamlessly under one roof. That means thoughtful zoning, shared amenities that actually work, and service models flexible enough to support both lifestyles. When executed well, branded residences become a powerful extension of the hospitality ecosystem, not just an add-on.

Wellness and sustainability? Now must-haves! Today’s long-stay guests actively evaluate hotels based on air quality, natural light, energy efficiency, and overall environmental impact. They want spaces that support physical and mental well-being, not just look good on arrival.

Hotels are responding with smarter systems and more personalized experiences. In-room wellness kits, locally sourced provisions, and tech-enabled personalization are becoming standard. Smart controls, predictive maintenance, and intuitive room settings help reduce friction and make stays feel effortless. The goal is simple: make guests feel at home without them having to ask.

Operationally, hospitality teams are shifting from simple service roles to lifestyle support. This means flexible cleaning schedules and new success metrics focused on guest value rather than just daily rates.

The modern hotel suite now looks a lot like a micro-apartment. Kitchens are expected. Dedicated work zones matter. Storage, flexible furniture, and multi-use layouts are essential. Guests want spaces that adapt to their day, not the other way around. Hotels that embrace this approach are seeing real results. More stable occupancy. Higher repeat rates. Stronger ancillary revenue. The ROI is clear. Designing for home-like living isn’t just a good guest experience—it’s smart business.

Home-like hospitality is no longer a concept on the horizon. It’s already here. As hybrid work and lifestyle travel continue to grow, hotels must evolve beyond short-term comfort. Guests expect spaces that support real living, real routines, and real connection over longer stays.

The future of hospitality lies in blending the warmth and familiarity of home with the reliability and professionalism of hotels. Brands that invest early in design, operations, and technology, will build deeper loyalty, stronger occupancy, and long-term value.

Those who adapt now won’t just keep up. They’ll lead the next era of hospitality.

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Hospitality

Sun Siyam Iru Veli Awarded “Best Resort” Title at the 2025 Bund Design Hotels Awards

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Aerial view of Sun Siyam Iru Veli resort showing turquoise ocean, white sandy beach, wooden pier with a docked boat, and a lagoon-shaped swimming pool surrounded by sun loungers and tropical palm trees. Would you like me to also provide an SEO-friendly caption and optimized image file name for WordPress upload?

Sun Siyam Iru Veli was honored with the coveted ‘Best Resort’ title at the 17th annual ‘Stylish Escape’ Bund Design Hotels Awards, during a prestigious ceremony held on 3rd December at Shanghai’s former Hendricks Institute on the North Bund. The accolade places the resort among a select group of properties shaping the future of design-led hospitality.

Presented by The Bund Media, an influential voice in the industry for over two decades, the award is celebrated as a definitive barometer for hotel design and innovation. The event, which also marked the launch of the new MILESTONE Landmark Awards, gathered over one hundred distinguished guests from the global architecture, design, and art communities.

The award recognises Sun Siyam Iru Veli’s exceptional contribution to redefining modern hospitality. The resort masterfully embodies the spirit of contemporary design, seamlessly blending commercial vitality, artistic ambiance, and a rich humanistic fabric. Its revolutionary approach to aesthetics has set a new standard for what constitutes an asset of lasting beauty.

“We are honoured by this recognition,” said Masdhooq Saeed, General Manager of Sun Siyam Iru Veli. “Here, nature defines the architecture. The island’s beaches, vegetation, and reef form the heart of the design, with every structure shaped to enhance, not overshadow, its surroundings. Our team is deeply committed to preserving this balance, ensuring the integrity and authenticity of the island.”

True to its philosophy, Sun Siyam Iru Veli offers guests an intimate island hideaway in a breathtakingly boutique setting. As a quintessential spot to relax, recharge, and reconnect, the resort stands as a beacon of thoughtful, human-centric design in the heart of the Maldives.

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