PNY Technologies today announced a strategic restructuring of its operations in the Middle East and Africa (MEA) region to support continued growth across its consumer and professional product lines.

As part of this transformation, PNY is creating two dedicated business divisions:

• * The Channel Division, led by Talus Arukalil, will focus on strengthening distribution channels for NVIDIA graphics products (NVIDIA GeForce and NVIDIA RTX Pro) and retail storage solutions, including SSDs, DRAM, flash cards, and USB drives.
• * The Compute Division, managed by Muhannad Hammad, will drive business development around AI infrastructure and professional services, aligning with the increasing demand for advanced NVIDIA-powered computing solutions across the region.
  

This reorganization follows the recent opening of a new regional office in Saudi Arabia, reinforcing PNY’s long-term commitment to the Middle East and Africa.

To further enhance regional coverage and ensure the best local support for its customers, PNY had recently assigned dedicated Key Account Managers to specific areas:

• Gader Muhsen for North Africa,
• Saqer Alanazi for Saudi Arabia,
• Kagiso Diteko for East and Southern Africa

PNY is also pleased to welcome Ahmed Gamal as Business Development Manager – AI Solutions, based in Dubai, UAE. His appointment reflects PNY’s dedication to delivering tailored AI solutions and supporting strategic partners across the region.

ASBIS Group, a leading Value Add Distributor, developer, and provider of ICT, IoT products, solutions, and services to the markets of Europe, the Middle East, and Africa (EMEA), has announced a strategic distribution agreement with iiyama, a leading manufacturer of professional and commercial display solutions. This partnership, formalized at a signing ceremony, aims to enhance the availability of high-quality display technology in the Middle East and North Africa.

Under the terms of the agreement, ASBIS will distribute iiyama’s comprehensive range of products, including high-performance desktop monitors, gaming displays, advanced touchscreens, and large-format screens. This collaboration is set to boost access to cutting-edge visual technologies across critical sectors such as education, retail, corporate environments, hospitality, and healthcare.

“We are excited to welcome iiyama into our network of world-leading vendors,” stated Hesham Tantawi, Vice President of ASBIS Middle East. “This collaboration underscores our commitment to delivering exceptional technology solutions to our partners and clients across the region. iiyama’s advances in display technology are well-aligned with our strategic objectives for market growth and digital transformation “

The collaboration will prioritize mutual growth through joint marketing efforts, dedicated channel support, and go-to-market strategies that address the unique needs of the MENA market. This alliance is expected to foster innovation, elevate customer experiences, and enhance the competitive positioning of both ASBIS and iiyama.

Syncrow, a provider of scalable and innovative automation solutions powered by the Internet of Things (IoT), has launched SyncOS, a cloud-based IoT platform set to redefine smart building management across the GCC region.

SyncOS’ flexibility and scalability provide a more effective way for businesses and organisations to manage multiple buildings, floors, or rooms through the web or a mobile app. With this launch, Syncrow is expanding its lineup of comprehensive IoT and automation solutions that enhance efficiency, comfort, sustainability, and wellness across various sectors.

Featuring an intuitive dashboard, SyncOS gives property and facility managers all the information they need at a glance. This allows for easy monitoring and control of all connected devices, including lighting, water, HVAC, and security systems, across residential, commercial, and mixed-use environments.

Leveraging the power of IoT and smart sensors, SyncOS offers predictive maintenance capabilities by monitoring device health and sending out early warnings to reduce downtime and prevent costly failures.

SyncOS’ advanced technology enables a smooth transition from traditional wired systems. With Syncrow’s wireless-first approach, the platform transforms existing buildings into smart environments – delivering cost-efficiency, peak system performance, and minimal operational disruption.

To ensure effortless onboarding and rapid adoption of new smart devices, SyncOS supports over 60 device types, with more added on a regular basis. This wide compatibility allows businesses and partners to integrate their existing apps and ecosystems using open APIs and white label options.

One of Syncrow’s key focus areas with the launch of SyncOS is wellness. The company is committed to advancing people’s wellbeing by creating technologies that respond to increasingly stringent occupant health standards. The IoT platform is capable of automating key environmental factors, including thermal comfort, air quality, water purity and more.

The launch of SyncOS contributes to various government initiatives, such as the UAE’s Green Agenda – 2030 and Saudi Vision 2030. Both programmes emphasise the use of advanced technologies to promote energy efficiency and sustainable development.

With roots in the UAE and active operations in Saudi Arabia, Syncrow has critical hands-on knowledge and experience with building codes, technical standards, and project workflows in the region. The company has successfully delivered projects for leading brands across the GCC, demonstrating its capability to meet regional demands with precision and reliability.

Commenting on the launch, Syncrow Co-Founder and CEO, Talal Debs, says: “We developed SyncOS to combine the capabilities of legacy building management systems with modern controls, data, IoT automation, and cloud connectivity. Our platform enables businesses to benefit from real-time actionable insights with detailed device-level information to drive smarter decisions.”

“People today are more conscious than ever about their health and overall well-being, whether at home, at work, or while traveling,” Talal added. “At Syncrow, we’ve designed our solutions to prioritise these evolving needs by focusing on air quality and environmental wellness. By doing so, we’re not only improving people’s lifestyles but also enabling businesses to deliver healthier, more responsive environments for their customers.”

Following the launch of SyncOS, Syncrow will continue developing various smart automation solutions that are centred on the needs of the GCC markets and deliver long-term scalability and resilience in the fast-transforming region.