Automotive
From Sand to Street: Seven Decades of The Nissan Patrol’s Grit and Glory
Discover the history of the beast that eats boulders for breakfast and smokes tarmac for dinner.
Amalsha VS
Automotive Integrator
From Australia’s Outback to the Arabian dunes, the Nissan Patrol is an unstoppable machine that redefined rugged. Over seven decades and generations, the Nissan Patrol has gained worldwide reverence for its immense off-roading prowess and rock-solid ruggedness. Over this part of the green globe, the Patrol is a true icon with a legendary stature and cult following. It has remained one of the best-selling models in the Middle East for quite a long time now. In 2023, the Patrol was the second-best-selling car model in the UAE, second only to the Nissan Sunny. We expect this success streak to continue with the newly introduced, latest, and arguably the greatest seventh-generation Patrol. But then, have you ever wondered how a rugged SUV managed to achieve such a high degree of respect and veneration? To comprehend that, you should gain a full understanding of the war-battling, dune-bashing, turbo-whistling history of this legendary SUV. Let’s dissect the annals of the Nissan Patrol, generation by generation.
First Generation (4W60) 1951-1960: The One That Conquered Mount Fuji
The original Nissan Patrol was an old-school midsize off-roader. It was very much redolent of the Willys Jeep, that it was nicknamed the Nissan Jeep. The 4W60 shares its birth year with yet another living legend — the Toyota Land Cruiser.

Initially exclusive to the Japanese market, the 4W60 was exclusively a petrol-powered, 4-wheel-drive vehicle offered in SUV and wagon configurations. The first-gen Nissan Jeep SUVs were powered by a 3.7-liter inline-6 engine, sourced from the Nissan 290 bus of the time, exclusively mated to a 4-speed manual transmission. The original Patrol demonstrated its exceptional off-roading prowess by attaining a groundbreaking achievement. It was the first car to conquer Mount Fuji — a 2,500-meter ascend.
For the first time, the maiden Patrol was bestowed with a refresh in 1955, marking the debut of the 4W61 Patrol. The 4W61 brought forth a few cosmetic changes along with a powertrain upgrade, replacing the 3.7-liter with a new 4.0-liter inline-6. However, the “Nissan Jeep” donned the iconic Patrol appellation for the first time only in 1958, when the 4W65 iteration was introduced. Thus, the legendary nameplate was born, seven years after the birth of the legend itself. The first Patrol arrived at the Middle-Eastern shores in 1957, specifically in Kuwait. It quickly garnered attention and appreciation for its all-terrain capabilities.
Second Generation (60 Series) 1959-1980: The One That Crossed The Simpson Desert
The second generation Nissan Patrol arrived in 1959, with an expanded portfolio comprising more configurations to choose from. Dubbed the 60 Series, the second-gen Nissan Patrol was produced in short, medium, and long wheelbase versions with soft-top hard-top, and wagon body style options.

It was also the first Patrol to be extensively exported to other global markets, including the USA, Australia, Canada, and the Middle East. In fact, the Patrol was the first model to be sold in the U.S. as a Nissan-badged car. All 60 Series Patrol models continued to be powered by a 4.0-liter inline-6 motor, which initially came paired with a 3-speed manual transmission which was later upgraded to a 4-speed manual.

While the first Patrol attained glory by climbing a mountain, the second one crossed a desert to amass eminence. In 1962, a short-wheelbase hard-top Nissan Patrol crossed the Simpson Desert, which spans across the Northern Territory, South Australia, and Queensland in central Australia. The course, traversing an extensive expanse of around 1,100 dunes, was completed in 12 days, and Nissan Australia claims that this Patrol was the first motorized vehicle to achieve this feat.
On another side of the world, the Indian army obtained a license from Nissan to manufacture their own version of the 60 Series Patrol in the early sixties. Named the Nissan Jonga (Jabalpur Ordnance and Guncarriage Assembly), this military-spec Patrol proved itself in the 1965 and 1971 wars and later in several counter-insurgency operations across the country. Further down the line, a civilian version of the Jonga was sold to the public, marking the Patrol’s official (kind of) presence in India too. It is also noteworthy that it was during the era of the 60 Series Patrol, specifically in 1968, when the AW Rostamani Group established Arabian Automobiles, which is now the largest and sole distributor of Nissan cars in the UAE.
Third Generation (160 Series) 1980-1989: The One That Ranked In The Paris-Dakar
The successor to the 60 Series Patrol arrived in 1980 and was christened with the model code 160. The third generation Patrol was the first of its kind to address the needs of and appeal to all kinds of consumers, whereas the first two generations were more purpose-built vehicles.

The 160 Series introduced several novelties, including an automatic transmission, a 5-door body style, a seven-seater cabin layout, and air conditioning. On top of that, the Patrol was now offered with multiple petrol and diesel engine options. The 160 Series can be considered the first Patrol for the masses, as it came outfitted with desirable amenities and convenience features.
The successor to the 60 Series Patrol arrived in 1980 and was christened with the model code 160. The third generation Patrol was the first of its kind to address the needs of and appeal to all kinds of consumers, whereas the first two generations were more purpose-built vehicles. The 160 Series introduced several novelties, including an automatic transmission, a 5-door body style, a seven-seater cabin layout, and air conditioning. On top of that, the Patrol was now offered with multiple petrol and diesel engine options. The 160 Series can be considered the first Patrol for the masses, as it came outfitted with desirable amenities and convenience features.

However, no compromises were made to achieve these positives, as the Patrol continued to exemplify its immense resilience. The third-generation Patrol achieved a milestone in 1987, becoming the first diesel-powered vehicle to ever finish in the top 10 of the fabled Paris Dakar Rally. This mighty victory wasn’t an easy venture for the Patrol. Nissan partnered up with Coca-Cola and enrolled two vehicles enshrouded in a bright yellow Fanta-Limón livery for the 13,000 km race across Europe, Algeria, Mali, Mauritania, and Senegal. Unfortunately, the team’s support truck broke down during the second stage of the rally, while one of the two participant trucks met a catastrophic fate after rolling down a dune. Despite the unfortunate circumstances, the remaining Patrol, managed to complete the race, that too without spares and support. This superlative feat further concreted the Patrol’s reputation as a formidable 4×4 SUV in the global automotive landscape. The third-generation Nissan Patrol was also the first to be called the Nissan Safari in Japan, a name that later gained global fame.
Fourth Generation (Y60) 1989-1997: The One That Blended Luxury With Performance
The fourth generation Nissan Patrol code-named Y60 was a massive innovative leap in terms of comfort and convenience. The most prominent advancement was the upgrade to an all-around coil-spring suspension setup, which was state-of-the-art technology at the time, compared to the leaf-spring setup of its predecessors.

This major milestone in the path of the Patrol’s evolution was also complemented by the addition of power steering and synchro mesh in reverse gear. This trio of upgrades elevated the Nissan Patrol into the luxury segment, while its inherent ruggedness remained intact and unaffected. Nissan essentially uplifted the Patrol into a realm previously dominated by purebred luxury SUVs lik the Range Rover of the time.
Fifth Generation (Y61) 1997- Present: The One Adored By The Middle East

The fifth generation is arguably the most iconic and influential Nissan Patrol ever. Nissan revealed the fifth generation Patrol, code-named Y61, in December 1997, thus transcending the model’s rock-solid reputation into the modern automotive era. It was a comprehensive redesign, introducing a bunch of new powertrain options. The new design was truly revolutionary, featuring a sleeker body shape and a new V-shaped grille. The interior also flaunted upgraded materials, while the feature set was updated with additions including satellite navigation and a reverse camera.

The Y61 Patrol is easily the most iconic, evocative generation of the mighty off-roader, gaining a worldwide reputation for its massive 4.8-liter TB48DE inline-6 motor (massive for an inline-6). Such high-displacement 6-cylinder motors are a rare sight nowadays, and this configuration made the Y61 a creamy smooth SUV with plenty of torque available across the rev range. The sturdy, brawny motor was also exceptionally tuner-friendly, which was properly exploited by enthusiasts, especially in the Middle East. The TB48DE could handle north of 2,000 horsepower, which made it the emperor of both the dunes and roads. The Y61 was so influential in the Middle East that it was reincarnated exclusively for the said market in 2017.

Dubbed the Nissan Patrol Super Safari, the new variant was an updated version that retained the original appeal while adding some touches of modernity. As expected, it was powered by the renowned 4.8-liter inline-6, mated to a 5-speed automatic transmission. While the exterior remained mostly identical to the original Y61, the Super Safari’s interior featured novelties including powered front seats, Bluetooth connectivity, automatic climate control, and more. Followed by the success of the Super Safari, Nissan launched its even cooler 3-door version —also known as the Hard Top version— in the Middle East. While the body style is different, the specifications and feature set remained the same.
Sixth Generation (Y62) 2010-Present: The One With 8 Cylinders And A NISMO Badge

The sixth generation Nissan Patrol code-named Y62 was unveiled in February 2010 in Abu Dhabi. This is the Patrol model we now see abundantly on UAE roads in its various iterations (mostly Platinum and NISMO). The new Patrol was longer and wider than ever, and this time there was no short-wheelbase model on offer. The Patrol had now transformed into a beefier full-size SUV that offered superior cabin space while not compromising on off-roadability. Nissan also introduced a more luxurious, Infiniti-badged version of the Patrol dubbed the QX56 (later the QX80). It was the first Patrol-based vehicle to be sold in the North American market since, 1969. Later on, a direct iteration of the Patrol was introduced in North America in 2017, in the form of the Nissan Armada.
For the first time, the new Patrol was offered with a V8 motor, initially as the standard powertrain and later exclusively as a higher-end option. At first, this 5.6-liter V8 was the only powertrain offered with the Y62 Patrol, which produced 317 horsepower in the lower-spec and came paired with a 5-speed automatic transmission. The same motor churned out 400 horses in the higher-end configuration and was clubbed to a 7-speed automatic. Later on, the base V8 was replaced by a 4.0-liter V6 that cranked out 275 horsepower and 394 nm of torque, while the lower-output V8 powertrain was discontinued. Also, initially, a manual transmission was offered with the base trim.

For 2014, Nissan facelifted the Patrol, adorning it with revised lighting elements, LED headlamps, a new interior shade, and a new set of wheels. The next major facelift happened in 2019 when the Patrol received a new, more angular front and bumpers, giving the mighty off-roader a modern flair and a sportier mien. This facelift also equipped the Patrol with Nissan’s Intelligent Mobility driver-assistance features.
Following this update, in 2021, we saw the birth of something new and paradigm-shifting. Nissan unveiled the first-ever Patrol NISMO variant, exclusive to the GCC countries. The Nissan Patrol NISMO featured signature, NISMO-specific elements including sportier front and rear fascia, a red and black interior with carbon fiber accents, 22-inch 2-tone alloys, and a set of Bilstein shocks for enhanced handling. Powering the Patrol NISMO was the same 5.6-liter V8, which was tuned to produce a higher output of 428 horsepower and 560 nm. Now that the new and latest generation Y63 2025 Nissan Patrol is exclusively V6-powered, the Y62 achieves a future-collectible status, as the only factory-V8-powered Nissan Patrol. This makes the NISMO version even more desirable.
Seventh Generation (Y63) 2024+: The One That Continues The Legacy

Now for the latest flag-bearer of the Patrol legacy, as Nissan calls it — their “symbol of adventure, pride, and resilience in the Middle East”. The all-new Nissan Patrol was unveiled on the 3rd of September. The new generation builds on its immediate predecessor with a wave of modernity inside out, while retaining the Patrol’s inherent boldness and ruggedness. The new Patrol looks cutting edge and comes laden with more advanced underpinnings and technology features.
The new Nissan Patrol is powered exclusively by a pair of V6 powertrain options. The base version is a 3.8-liter naturally aspirated V6, producing 316HP and 386Nm of torque. The heart of the matter is the new high-end powertrain, a 3.5-liter twin-turbo V6 that cranks out 425HP and 700Nm of torque. Both engines come mated to a new 9-speed automatic transmission.

Inside the all-new Patrol, you are treated with all sorts of tech features expected from a contemporary luxury SUV. The infotainment setup has been upgraded with a new 28.6-inch horizontal Monolith display, featuring twin 14.3-inch touchscreens with Google built-in. Complementing this high-end central infotainment system is a 12-speaker Klipsch Premium audio system, offering a proprietary surround sound setup optimized for the Patrol. The latest Patrol is undoubtedly a thorough upgrade over the one it succeeds, and this groundbreaking update endows the Patrol with futuristic characteristics while keeping its rugged DNA intact.
Automotive
Automechanika Shanghai 2026: A platform connecting Middle East ambition with global automotive innovation
Automechanika Shanghai 2026 will bring together the global automotive supply chain from 2 to 5 December at the National Exhibition and Convention Center in Shanghai, offering businesses access to parts, components, equipment and aftermarket services. As the Middle East region advances automotive manufacturing and electric mobility, the exhibition offers an ideal platform to support sourcing and industry collaboration.
The 21st edition of the fair will occupy 390,000 sqm across 16 halls and the mezzanine floor, hosting around 7,600 global exhibitors. The fair welcomed 253,691 visitors from 190 countries and regions in its previous edition (2025). More than an exhibition, Automechanika Shanghai presents itself as a unified platform, integrating the show floor with a robust programme of conferences, workshops and 100 fringe events.
Technologies and innovations take centre stage
Covering the entire supply chain from manufacturing to the aftermarket, upgrades in parts & components, electrics & electronics, accessories, diagnostics, body and paint, tyres, and wheels showcase advanced components, smart tyres, lightweight wheels, maintenance for new energy vehicles, infotainment electronics, and high-performance enhancements for both passenger and commercial vehicles.
The Parts & Components and Electrics & Electronics sector, the largest at the fair with over 4,200 exhibitors, showcases advancements in materials, lightweight design, intelligent technologies, and electrification for ICE, EV, and hybrid vehicles, covering chassis, powertrain, new drive technologies, thermal management, standard parts, and more.
Driven by the rapid transformation of electrification, nearly half of Automechanika Shanghai’s exhibitors focus on new energy products and services. The New Energy & Connectivity sector grows 20%, featuring 700 exhibitors in electric powertrains, autonomous driving, AI, charging and battery swapping, intelligent chassis, and thermal management, alongside hybrid, fuel cell, and hydrogen solutions enhancing performance and safety. The newly established Global Quality Alliance Hub, centered on the IATF 16949 standard, unites standards bodies, trainers, certifiers, and regulators to strengthen quality management.
Fringe events guide insights into global trends
More than 480 global experts will participate in the 2026 conference and events programme.
The programme comprises five complementary pillars. Flagship events will address industry trends, policy and innovation, while the Tech series will focus on emerging technologies and R&D collaboration. The Talent series will connect companies with skilled professionals through educational initiatives.
Connect will facilitate collaboration between carmakers and suppliers throughout the year. The Automotive Supply-Demand Matching Series and Global Collective Forum will bring manufacturers, suppliers and technology companies together to discuss supply-chain development, investment and international partnerships.
Automotive+ will explore the convergence of artificial intelligence, vehicle-road-cloud systems, new energy solutions, hardware-software integration and robotics. The Innovation4Mobility platform will provide a dedicated showcase for these technologies and their applications across the automotive industry.
Middle East market developments create sourcing opportunities
The GCC’s new light vehicle market continues to grow, expanding the regional vehicle base and driving demand for parts distribution, maintenance equipment and aftermarket services. Electric vehicle adoption is also rising across the region, bringing further servicing requirements for diagnostics, charging systems and new energy powertrains. In addition, manufacturing and trade partnerships continue to develop across the Middle East. These developments underline growing opportunities for Middle Eastern businesses to source parts, equipment and technologies through international platforms such as Automechanika Shanghai.
Automotive manufacturing has rapidly developed across Asia as well, with many countries becoming key manufacturing hubs. These manufacturing centers not only fulfill domestic demand but also produce complete built-up (CBU) vehicles and parts for export across the region and beyond. China is a dominant player, leading vehicle production and exports with a significant volume that translates to tens of billions of dollars in trade value. For example, Chinese automakers shipped approximately $117 billion worth of vehicles globally, with a notable emphasis on new energy vehicles. Other major Asian automotive exporters including Thailand, India, Japan, and South Korea collectively contribute substantial export values, underscoring the integrated and competitive nature of the region’s automotive industry.
These developments highlight opportunities for cooperation between Middle Eastern businesses and international suppliers across automotive manufacturing, parts distribution and aftermarket services.
An ecosystem that needs the aftermarket to keep running
Automechanika Shanghai, Asia’s largest automotive fair of its kind, with product categories spanning across manufacturing and aftermarket, also attracts strong participation from across Asian countries and across the world. In a market dominated by an aging, largely combustion-powered fleet, this aftermarket focus remains highly relevant even as EV adoption grows. While traditional parts are still in high demand, continuous innovation is essential to keep pace with a vehicle base that is both aging and evolving. This reinforces Automechanika Shanghai’s position as the Asia’s largest in serving this sector, at a time when maintaining reliable and affordable vehicle operation is a key priority throughout the region.
Automotive
Mazal Launches First-of-its-kind Escrow-Protected Marketplace for Premium Number Plates Trading
Mazal has officially launched its new digital platform, introducing what it describes as the UAE’s first escrow-protected ecosystem dedicated to the buying, selling and trading of premium Dubai number plates.
The platform was unveiled at an exclusive launch event held at a cutting-edge digital and vibrant event venue, bringing together industry stakeholders, collectors, investors and enthusiasts to mark a new chapter in Dubai’s premium number plate market.
The event also featured a live auction – the first of its kind taking place in the UAE for secondary number plates. Mazal premium number plates and premium Mazal IDs were also auctioned, lifting the energy of the evening to an all-time high.
Built around the principles of trust, transparency and security, Mazal aims to bring greater structure and efficiency to a market that has traditionally relied on informal transactions, independent brokers and manual ownership transfers. The platform provides users with a centralised environment where number plates are secured under Mazal’s custody before being made available for trading
Commenting on the occasion, Abdulla Al Meer, Co-Founder & Chairman, Mazal, said: “Building a credible market requires more than technology; it requires trust, governance and a clear framework around ownership and transactions. With my experience in Dubai’s number plate industry and its regulatory landscape, I have seen first-hand the importance of creating processes that protect both the asset and the people involved in a transaction. Mazal brings these principles together through verified ownership, secure payments and a transparent transaction journey, setting a stronger standard for the market.”
Adding to this, Ahmad Al Nasser, Co-Founder & CEO, Mazal, said: “Dubai’s premium number plate market has developed into a sophisticated trading environment, with plates increasingly recognised for their scarcity, value and long-term potential. Having spent years close to the commercial side of this industry, I have seen the need for a platform that can bring greater efficiency, transparency and accessibility to the way these assets are traded. Mazal is designed to provide that structure while preserving what makes this market unique.”
Mazal enables users to browse and list premium number plates, participate in live auctions and complete transactions through a protected escrow process. Under its transaction framework, buyers’ funds are securely held from the moment a deal is agreed and are released only once the official ownership transfer has been confirmed.
To further support secure and convenient transactions, Mazal has partnered with Transguard to facilitate reliable cash collection services for clients who choose to make payments through this method. The partnership adds an additional layer of convenience for customers while supporting the platform’s broader focus on secure and transparent transactions.
The platform also introduces data-driven valuations, with premium plates assessed against factors including transaction history, market demand, rarity and number patterns. This is designed to give buyers and sellers greater visibility into the value of an asset and reduce the uncertainty traditionally associated with premium number plate transactions.
Alongside its technology and transaction infrastructure, Mazal is investing in building a team that reflects the UAE’s talent and leadership ambitions. Through its partnership with TASC, the company is sourcing and recruiting top Emirati talent to support its growth and contribute to the development of a locally rooted business with regional ambitions.
Mazal’s launch comes at a time when premium number plates are increasingly being viewed as collectible and investment assets. According to the company’s market assessment, Dubai’s premium number plate market records approximately 55,000 transactions annually, with the market growing by around 20%. Premium plates can command significant values, with the highest recorded sale cited at AED 55 million and the premium plate market having recorded a value of AED 1.7 billion over three years.
Automotive
Inside the Strategy Shaping the Future of Premium Mobility
Exclusive Interview With Nasser Saeed Ahmed Nasser Lootah Founder & Chairman, N S Lootah Group
How are new consumer preferences in the UAE and the GCC’s established premium motorcycle market influencing N S Lootah Motors’ brand positioning strategies?
“Customers in the UAE and across the GCC are extremely well informed. They travel, they know international brands, and they compare technology, performance, design and service before making a decision.
For us, premium cannot simply mean expensive. There has to be something genuinely distinctive behind the product — whether that is the engineering, technology, design or the overall ownership experience.
That is one of the reasons SOUO interested us. The S2000 brings something genuinely different to the market, including the world’s first production Flat-8 motorcycle engine. But specifications alone are not enough. Our responsibility is to introduce the brand properly, build confidence around it and provide the level of service and support that customers in this market expect.”
Are there plans for N S Lootah Motors to diversify into commercial mobility solutions, or will the company remain focused on premium, lifestyle and luxury segments?
“At this stage, our focus is on building N S Lootah Motors around distinctive automotive and mobility opportunities where we believe we can bring something meaningful to the UAE market. We are open-minded about the future. If we see an opportunity in commercial mobility or another segment that has strong potential and fits our capabilities, we will certainly consider it.
But expansion must have a purpose. We don’t want to enter a category simply because it is growing. There must be a strong product, a clear market opportunity and a business where we believe N S Lootah Motors can genuinely add value. If we see an opportunity in commercial or another area of mobility that makes sense, and where we believe we can genuinely add value, we will consider it. But we don’t want to enter categories simply for the sake of expansion.”
What specific factors will decide if a new brand or mobility business becomes part of N S Lootah Motors for its automobile offerings?
“The first thing is always the product. It has to offer quality, strong engineering and a clear reason for the customer to choose it. Then we look very carefully at the company behind the product. We want partners who are serious about the UAE, who understand that building a brand takes time, and who are prepared to invest in the market together with us. After-sales support is equally important. We look at spare parts, technical training, warranty, product development, marketing support and the future product pipeline.
Ultimately, we ask ourselves whether this is something we can build into a sustainable long-term business. We are not interested in simply adding brands to our portfolio. We want partnerships that we believe can grow with us.”
What evaluation standards and market strategies should the team follow when selecting and discussing exclusive UAE distribution rights for upcoming OEM partners?
“Exclusivity by itself is not enough. What matters is what we can build with that exclusivity. Before taking on an OEM, we need to understand the product, the customer, the size of the opportunity and where the brand can realistically sit in the UAE market. We also need to understand what the manufacturer expects from us and what level of support they are prepared to provide.
I want the team to look beyond initial sales numbers. Product quality, pricing, spare-parts availability, warranty, technical training, marketing support and the future product pipeline are all important.
Most importantly, there has to be trust. A distributor and an OEM should operate as partners. If we are investing our name, our people and our resources into developing a brand in the UAE, we need a partner who shares the same long-term commitment.”
Currently, N S Lootah Motors has a special flagship showroom in Dubai that handles sales, test drives and brand interaction. What is the brand’s plan for expanding its retail presence in other MEA regions?
“Dubai is our starting point, and our priority is to establish the business properly here first. The showroom gives customers the opportunity to see the motorcycles, experience the brand and take a test ride. Just as importantly, it gives us direct contact with customers and allows us to understand what the market really wants.
From there, expansion should follow genuine demand. Our ambition is regional, but we want that growth to be disciplined. We would rather establish one market properly and then move into the next with the right partner, infrastructure and customer support in place.”
Are there any differences between the expectations of the brand you represent and the realities of selling motorcycles in the UAE market?
“Of course. Every international brand enters a market with certain expectations, but every market has its own character. The UAE customer expects a very high standard — not only from the product, but from the entire experience. Customers expect quick responses, knowledgeable salespeople, reliable after-sales service and easy access to spare parts.
Motorcycles are also very community-driven here. Riding groups, events, weekend rides and relationships between riders are an important part of the market. Our role as the local distributor is to understand both sides. We help the manufacturer understand the UAE customer, while making sure the brand is communicated and represented properly in the local market. That bridge is where a strong distributor really adds value.”
How do you balance portfolio expansion with the need to develop sufficient expertise, infrastructure and after-sales capabilities for each business you take on?
“Growth is important, but uncontrolled growth can damage a business. Every automotive brand we take on requires investment in people, technical knowledge, spare parts, diagnostics, training and after-sales support. You cannot simply sign a new brand and expect the business to develop by itself. That is why we are focused on building capability alongside the portfolio. As we grow, our infrastructure and our people have to grow with us.
For me, the customer experience is the real measure. When somebody buys a premium motorcycle from N S Lootah Motors, they are trusting us not only with the sale but with the entire ownership journey. I would rather grow at a pace where we can maintain that standard than expand quickly and compromise the experience.”
What are the most difficult decisions you must make as a new automotive venture — where to invest, what to prioritise, how fast to grow the operation, or how to respond to market signals?
“I think one of the most difficult decisions is knowing when to move quickly and when to be patient. In automotive, you can invest very quickly — in facilities, inventory, people, marketing and expansion. But every investment has to follow a clear strategy. At the same time, the market moves quickly, so you cannot be too cautious. You have to listen to the customer, listen to your team, understand the numbers and stay close to what is happening in the market.
We are still building N S Lootah Motors, and our objective is not to become the biggest automotive company overnight. We want to build a strong, respected business with the right foundations — one that customers and international partners can trust and that will remain relevant for many years.
We are not trying to become the biggest automotive company overnight. We are trying to build a business that will still be relevant many years from now.”
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