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ANIME AND POP CULTURE ICONS TO DRIVE UAE TOY MARKET GROWTH IN 2026
From teens to seasoned collectors, the momentum built in 2025 continues to drive demand for anime and pop-culture collectibles across the UAE and global markets, positioning the toy sector for strong growth in 2026. Once seen as a childhood hobby, collectibles have evolved into a cultural phenomenon driven by social trends.
“A growing appreciation for storytelling, personal engagement, and fear of missing out on emerging trends has fuelled the rapid expansion of the collectibles market in the UAE,” said Hassan Tamimi, CEO of The Little Things.

Articulated and poseable figures have gained strong traction among collectors. “In 2025, brands such as SH Figuarts, Hot Toys, and ZD Toys recorded strong sales in the UAE, reflecting surging demand for figures that allow customization, scene recreation, and creative play,” noted Tamimi.
Commenting on exclusivity, which continues to be a key driver in the market, he said, “Limited-edition figures, blind-box formats and character-led merchandise emerged as key growth drivers, showcasing how collectibles are viewed as a statement rather than just children’s toys. Moreover, these collectibles are also finding appeal as distinctive gift items.”
“The shift is also evident among Gen Z, with the rising demand for plush keychains and trinkets from brands such as Sanrio, Pokémon, and Monchhichi, portable and personal accessories that double as an expression of individuality through playful, nostalgic, and customizable designs,” added Tamimi.
Brands like Funko continue to drive demand, with fans pre-ordering releases, lining up in stores, and attending events to secure their favorites.
Notably, among the pop-culture collectibles, LABUBU stood out as the most popular in the UAE and globally in 2025. Created by Hong Kong-born, Netherlands-raised illustrator Kasing Lung, the character gained significant popularity among the collectors. POP MART, known for its wide range of collectible figures, has also seen strong growth and fan engagement in the region. Other intellectual properties like CRYBABY, SKULLPANDA, HIRONO, and DIMOO have emerged as fan favorites in recent months.
“Nostalgia plays a significant role in today’s collectible market,” Tamimi said, “Many fans who grew up collecting toys and watching pop-culture classics now have adult purchasing power to buy the items they once wished to own, creating a market where nostalgia meets aspiration.”
Looking ahead to 2026 toy market in the UAE, Tamimi shared toy companies are expected to push creative boundaries further matching the evolving expectations of fans. “Collectible brands will likely explore more interactive, customizable and limited-edition releases in 2026,” he added.
Commenting on the growing pop-culture collectibles community in the UAE, Tamimi added that the UAE hosts several pop-culture and toy festivals throughout the year including the annual Middle East Film & Comic Con (MEFCC), which continues to fuel fan engagement and growth. Another key event happening in February this year ‘Animenia’- five days of anime, live music, and Japanese pop culture attracting fans and collectors’ enthusiasts from across the region.
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AMAAL APPOINTS CITIC MIDDLE EAST CONTRACTING AS MAIN CONTRACTOR FOR AED 1.8 BILLION MANSORY RESIDENCES IN DUBAI

Amaal, the visionary Emirati-founded real estate developer, has appointed CITIC Middle East Contracting LLC as the main contractor for MANSORY Residences, the world’s first MANSORY-branded residential tower. Backed by CITIC Construction Co. Ltd, its China-based parent company and one of ENR’s Top 250 International Contractors, the firm will deliver the AED 1.8 billion project, which is scheduled for completion in Q4 2028 and set to define a new standard in design-led ultra-luxury living.
As the main contractor, CITIC Middle East Contracting LLC will oversee the full turnkey construction of MANSORY Residences, including structural works and all mechanical, electrical, and plumbing systems. Its scope also includes the integration of advanced smart home technologies, VIP automotive facilities, and the carbon-fibre-inspired design elements that define the MANSORY brand. Drawing on its experience in delivering landmark urban projects and large residential communities, the company will lead quality assurance, safety compliance, and coordination with VX Studio and Opaal’s design team to ensure the faithful execution of the project’s bespoke finishes.
Selected for its strong international track record in delivering large-scale and complex developments, CITIC Construction brings deep engineering, procurement, and construction expertise to the partnership. Operating across key markets in Africa, the Middle East, Latin America, Europe, and China, the company has delivered projects spanning infrastructure, high-end residential and mixed-use developments, industrial facilities, and urbanisation initiatives. Its integrated delivery model, supported by in-house engineering and project management capabilities, offers strong control over quality, timelines, and execution.
Abdulla Lahej, Chairman of Amaal, said: “Our goal has always been to collaborate with partners who share our ambition to push boundaries and redefine industry standards. CITIC Middle East Contracting’s proven global expertise, financial and engineering strength, and dedication to precision, safety, and innovation make them the right partner to bring MANSORY Residences to life. Their track record in delivering complex, high-end projects in major international markets aligns with our goal of creating spaces that merge design and lasting value. Through this partnership, we aim to deliver a world-class development that captures the sophistication Amaal and MANSORY are known for.”
Li Sheng, General Manager of CITIC Middle East Contracting commented: “We are delighted to be appointed as the main contractor for MANSORY Residences by Amaal, a truly pioneering project that reimagines ultra-luxury living in Dubai. Drawing on expertise and experience in delivering large-scale urban developments around the world, we are committed to setting benchmarks in construction quality, safety, and sustainable execution. This partnership reflects our vision of creating long-term value through engineering excellence, and we look forward to delivering a landmark that reflects the combined vision of MANSORY and Amaal, bringing an extraordinary standard of elegance and performance to the city.”
Hamid Kerayechian, CEO & Founding Partner of Ayana Holding, said: “Partnering with CITIC Middle East Contracting LLC as the main contractor for MANSORY Residences ensures that our vision for a design-led, ultra-luxury tower is realised with exceptional craftsmanship and meticulous attention to detail. Their experience in delivering complex, high-end developments globally, gives us confidence that this project will meet the exacting standards our investors and residents expect.”
With strong investor activity in Dubai’s property market in Q1 2026, demand for design-led, high-value developments remains robust, such as MANSORY Residences. Property sales reached Dh176.7 billion during the quarter, with transaction values rising 23.4% year on year, while off-plan demand and prices held firm. The momentum also aligns with stronger UAE-China economic relations, as both countries signed agreements to expand trade and investment cooperation, with non-oil trade surpassing $100 billion and the UAE remaining China’s leading trading partner across the MEA.
Part of the prestigious Meydan Horizon masterplan, MANSORY Residences is a 60-storey development that brings together high-performance design, refined residential comfort, and uncompromising quality. The tower will feature one- to four-bedroom residences and full-floor penthouses with world-class amenities. MANSORY’s distinctive design language will reflect throughout, from sculptural façades and bespoke architecture to automotive-inspired interiors.
The delivery of this highly detailed vision will be overseen by CITIC Middle East Contracting LLC, ensuring seamless execution, consistency, and uncompromising quality across every level of the project.
Muhammad Dawood, Chief Executive Officer, Operations & Strategic Partnerships, provided pivotal support that was instrumental in forging this landmark partnership between Amaal and CITIC Middle East Contracting, ensuring alignment on vision, execution, and delivery excellence for MANSORY Residences and future projects.
Cover Story
SHAPING THE SKYLINE: HOW GCC MARKETS ARE REDEFINING ARCHITECTURE IN 2026
Mohamed Fiaz Khazi, Entrepreneur & Managing Director, Euro Systems
Architecture across the GCC is entering a more demanding phase, shaped by the realities of day-to-day operation. For much of the past decade, design ambition was defined by scale, visibility, and speed. Towers rose quickly, façades grew lighter, and skylines transformed almost overnight. In 2026, the focus has shifted to how buildings perform over time and the quality of experience they deliver to occupants.
This evolution reflects a more mature, performance-driven market while maintaining bold design. Questions around energy use, occupant comfort, maintenance, and durability are now central to architectural decision-making. In a region shaped by heat, dust, and intense solar exposure, design intent carries weight only when it is supported by systems capable of delivering consistent performance over time.
A changing regional approach
Façades illustrate this shift particularly clearly. Glass-heavy architecture remains integral to the region’s visual language, yet it is now approached with greater technical intent. Solar control, shading, acoustic performance, and automation are increasingly considered as parts of a unified strategy rather than isolated design features.
Industry studies consistently show that external shading devices, such as louvers and overhangs, can significantly reduce solar heat gain before it enters the building envelope, lowering cooling demand in the process. Fully shaded glazed areas further reduce thermal loads, easing pressure on mechanical systems while improving internal comfort.
While this performance-led direction is shared across the GCC, each market is responding in its own way.
In the UAE, architectural expression continues to take center stage. Landmark developments, hospitality projects, and mixed-use districts place strong emphasis on experience and identity. What has changed is the level of coordination behind the scenes. Façades are now expected to deliver daylight and transparency without introducing glare or thermal instability. Shading and glazing strategies are increasingly developed together, allowing design ambition to be preserved while meeting operational requirements.
Saudi Arabia presents a different dynamic. Here, scale and speed dominate, with large-scale developments and giga-projects compressing timelines and increasing complexity. In such an environment, fragmented decisions quickly translate into operational challenges. Architecture in the Kingdom is therefore being shaped by early integration, industrialized delivery, and lifecycle planning, where performance and repeatability become essential to building at scale. Research from McKinsey reinforces this approach, showing that large capital projects perform more reliably when coordination replaces siloed decision-making.
Qatar occupies a distinct position between these two models. Following a period of rapid delivery, focus has shifted toward longevity, sustainability, and adaptability. Buildings are expected to operate efficiently over decades and align closely with national sustainability frameworks. Façade performance, shading strategies, and acoustic control are increasingly specified for their contribution to long-term asset value and occupant well-being.
Technology integration
Technology underpins much of this evolution. Smart shading, responsive glazing, and integrated control systems are now practical tools for managing daylight, reducing glare, and stabilizing interior conditions. By reducing solar radiation before it reaches the glazing, external shading delivers measurable performance benefits in high-sun environments.
When façade strategies are developed early and embedded into the design process, materials, structure, and systems align more naturally. The result is architecture that feels deliberate in appearance and dependable in operation.
An operational view
The next wave of GCC projects will approach architecture as a dynamic system, ensuring long-term efficiency and reliability. Design ambition will remain high, but it will be matched by discipline in execution. Integration will increasingly define the process, particularly on complex and large-scale developments, with performance considered alongside form from the outset.
This shift represents meaningful progress. It reflects a region learning from experience and raising its own standards. The skyline will continue to evolve, but its true measure will lie in buildings that remain comfortable, efficient, and resilient long after the initial excitement has passed.
Home Integrator
‘SOBHA CITY’: ABU DHABI’S NEW NATURE-LED WATERFRONT LIVING COMMUNITY

Leading luxury property developer Sobha Realty has announced its entry into Abu Dhabi with the unveiling of Sobha City, a master-planned community that reflects a deliberately quiet and serene approach to urban living in the UAE capital.
Marking the developer’s first large-scale residential development in Abu Dhabi, Sobha City represents a significant milestone rooted in a 50-year legacy of craftsmanship and a long-term commitment to shaping environments that prioritize wellbeing, design integrity, and enduring value. Long associated with refined, design-led communities across Dubai and Umm Al Quwain (UAQ), Sobha Realty’s move into the UAE capital aligns with Abu Dhabi’s continued evolution as a global destination defined by stability, cultural depth, and quality of life.
Set in Al Bahiya along the prime E10 and E12 corridor, close to Zayed International Airport and Yas Island, Sobha City unfolds as a low-density, nature-led Madinat designed around space, light, and movement. Spanning approximately 38 million square feet, with an initial phase of around 8 million sq. ft. of land area, the development is envisioned as a “city within a city” that will evolve into a fully integrated, self-sustained ecosystem. Designed for family-oriented living, the gated masterplan demonstrates a commitment to crafting complete communities, where everyday living is shaped by balancing privacy, connectivity, and wellbeing.
Designed with nature at its core, ~60% of the masterplan is dedicated to open and green spaces, with more than 50,000 trees, forest-inspired landscapes, and shaded walkways shaping a seamless sense of quiet continuity. An expansive wellness loop spanning over 18 km encourages a slower, more intentional pace of life, while pedestrian-first pathways reinforce a lifestyle centred on movement, health, and ease.

“Abu Dhabi holds a unique position as a city that balances cultural authenticity with forward-looking ambition, and our entry reflects a long-term belief in its evolution not just as a solid real estate market, but as a place where communities can grow with family-oriented intention,” said Ravi Menon, Chairman, Sobha Group. “Sobha City has been envisioned as a living environment that feels calm, enduring, and deeply connected to its surroundings, while being future-ready.”
A defining feature of Sobha City is its two-kilometre waterfront promenade and integrated marina destination, which brings together leisure, retail, and social spaces in a vibrant, yet considered, way. Schools, healthcare facilities, mosques, and an executive Par-3 golf course, masterfully designed by Greg Norman Golf Course Design. These are all thoughtfully embedded within the masterplan, ensuring essential elements of daily life remain within easy reach.
Drawing inspiration from Abu Dhabi’s coastal, natural landscapes, the City’s design reflects a contemporary interpretation of place where water, greenery, and architecture create an environment that feels both modern and rooted. The result is a ‘live-connect-restore’ ecosystem that is calm, refined, intuitively connected to its surroundings yet with future-ready infrastructure.
Sobha City will offer a diverse mix of residences, including waterfront apartments, estate and garden villas, and mansions catering to a wide spectrum of residents, from families seeking a sense of permanence to global investors looking for stability and long-term value.
Each residence will reflect Sobha Realty’s hallmark ‘The Art of Detail’, with high-quality finishes, open layouts, and technology-enabled living environments that prioritise comfort, functionality, and longevity. Globally recognised for its proprietary Backward Integration model, Sobha Realty maintains full control over design, engineering, and construction processes in an approach that has consistently delivered superior quality and above-market performance across its portfolio.
Mr Francis Alfred, Sobha Realty’s Managing Director, added: “As we expand our footprint into Abu Dhabi, Sobha City will be embodiment of our vertically integrated approach to development ensuring not only exceptional quality but also long-term resilience and value. This position us strongly within a market driven by sustained population growth, investor-friendly policies, and projected increased demand for integrated, lifestyle-oriented developments.”
The launch further strengthens Sobha Realty’s presence in the UAE, complementing its portfolio of developments across Dubai and Umm Al Quwain, including destinations such as Sobha Siniya Island and Downtown UAQ| Sobha Realty. Its entry into Abu Dhabi comes as the emirate reaffirms its commitment to economic diversification, infrastructure development, and a renewed focus on liveability and sustainability. The launch aligns with Abu Dhabi Vision 2030, which seeks to foster a knowledge-based economy supported by thoughtfully planned, high-quality communities.
As the UAE capital determines to evolve into a globally competitive hub, Sobha Realty’s entry with nature-led master community signals both confidence and commitment, positioning the developer at the forefront of the emirate’s next growth chapter.
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