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ANIME AND POP CULTURE ICONS TO DRIVE UAE TOY MARKET GROWTH IN 2026

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From teens to seasoned collectors, the momentum built in 2025 continues to drive demand for anime and pop-culture collectibles across the UAE and global markets, positioning the toy sector for strong growth in 2026. Once seen as a childhood hobby, collectibles have evolved into a cultural phenomenon driven by social trends.

“A growing appreciation for storytelling, personal engagement, and fear of missing out on emerging trends has fuelled the rapid expansion of the collectibles market in the UAE,” said Hassan Tamimi, CEO of The Little Things.

Articulated and poseable figures have gained strong traction among collectors. “In 2025, brands such as SH Figuarts, Hot Toys, and ZD Toys recorded strong sales in the UAE, reflecting surging demand for figures that allow customization, scene recreation, and creative play,” noted Tamimi.

Commenting on exclusivity, which continues to be a key driver in the market, he said, “Limited-edition figures, blind-box formats and character-led merchandise emerged as key growth drivers, showcasing how collectibles are viewed as a statement rather than just children’s toys. Moreover, these collectibles are also finding appeal as distinctive gift items.”

“The shift is also evident among Gen Z, with the rising demand for plush keychains and trinkets from brands such as Sanrio, Pokémon, and Monchhichi, portable and personal accessories that double as an expression of individuality through playful, nostalgic, and customizable designs,” added Tamimi.

Brands like Funko continue to drive demand, with fans pre-ordering releases, lining up in stores, and attending events to secure their favorites.

Notably, among the pop-culture collectibles, LABUBU stood out as the most popular in the UAE and globally in 2025. Created by Hong Kong-born, Netherlands-raised illustrator Kasing Lung, the character gained significant popularity among the collectors. POP MART, known for its wide range of collectible figures, has also seen strong growth and fan engagement in the region. Other intellectual properties like CRYBABY, SKULLPANDA, HIRONO, and DIMOO have emerged as fan favorites in recent months.

“Nostalgia plays a significant role in today’s collectible market,” Tamimi said, “Many fans who grew up collecting toys and watching pop-culture classics now have adult purchasing power to buy the items they once wished to own, creating a market where nostalgia meets aspiration.”

Looking ahead to 2026 toy market in the UAE, Tamimi shared toy companies are expected to push creative boundaries further matching the evolving expectations of fans. “Collectible brands will likely explore more interactive, customizable and limited-edition releases in 2026,” he added.

Commenting on the growing pop-culture collectibles community in the UAE, Tamimi added that the UAE hosts several pop-culture and toy festivals throughout the year including the annual Middle East Film & Comic Con (MEFCC), which continues to fuel fan engagement and growth. Another key event happening in February this year ‘Animenia’- five days of anime, live music, and Japanese pop culture attracting fans and collectors’ enthusiasts from across the region.

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FIVE REASONS WHY SOCIAL CONNECTIONS ARE MUCH NEEDED DURING UNCERTAIN TIMES

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In times of uncertainty, we instinctively seek stability, in our relationships, routines, and the communities around us. When the wider world feels unpredictable, human connection becomes more than a comfort; it becomes a lifeline. Yet in fast-moving cities and digital-first lifestyles, many of us maintain large networks while lacking the deeper bonds that truly sustain us.

Research shows that strong social ties build resilience, lower stress, and improve overall health. As conversations around wellbeing become more open, there is growing recognition that the quality of our relationships matters just as much as professional achievement, and that in moments of collective unease, those ties matter even more.

Recognising the importance of real-world connection, UAE-based platform MAXION suggests five ways that building community can help protect wellbeing.

1. Prioritise depth over volume

It is easy to confuse social activity with genuine connection. Many of us interact with dozens of contacts online every day yet still experience loneliness. What safeguards wellbeing is not the size of a network, but the substance of the relationships within it. Harvard’s long-running Study of Adult Development, which has tracked participants for more than 80 years, found that warm, supportive bonds are among the most significant predictors of long-term happiness. Honest dialogue, shared values, and reliable encouragement foster belonging that broad but shallow circles rarely provide.

2. Say yes to new experiences, they could become lasting bonds

Some of the most important relationships begin simply with a chat at an event, or an introduction through a friend. What matters is allowing those early interactions to develop over time. To encourage more of us to take that step, particularly during a period when isolation can quietly take hold, MAXION is offering complimentary premium memberships to both existing and new members of its curated community until 17 March. The initiative reflects a broader belief: that lasting bonds are not built through endless scrolling, but through shared experiences and real conversation.

3. Collective experiences ease stress and build grounding

Small, purposeful activities, meeting for coffee, attending a gathering, or simply spending unhurried time together, bring stability during unsettled periods. Face-to-face interaction engages cues that screens cannot replicate, helping us feel heard and understood. Research has shown that time spent with friends or partners can significantly reduce perceived anxiety. These moments help individuals process what they are feeling and gain perspective, which becomes especially valuable when the ground beneath feels less certain.

4. Regular contact prevents loneliness from escalating

Loneliness has become a growing global concern. According to the World Health Organization, around one in six worldwide experience it, and it is linked to higher risks of depression, anxiety, elevated stress, and poorer physical health. Proactive engagement acts as an early buffer. When we make room for honest exchange and dependable contact, feelings of isolation are far less likely to take root. Even a small circle of trusted individuals can offer the reassurance needed to weather difficult stretches. Those ties also contribute to longer lives. Research across blue zones highlights that close community bonds and frequent interaction are key longevity factors, with one study noting that strong personal connections can reduce the risk of early death by up to 50%.

5. Routine builds steadiness

Community is strengthened through consistency. Whether it is weekly gatherings, group activities, or regular check-ins, showing up reliably anchors us during turbulent periods. Psychologists often point to the value of predictable social structures in maintaining wellbeing. Knowing that certain people and communities remain constant provides quiet comfort during times of change, a reminder that not everything is shifting at once.

In fast-paced cities like Dubai, carving out room for real connection is not always easy. But it has rarely been more important. By nurturing the bonds around us with care and intention, we can build the kind of networks that carry us through uncertainty and well beyond it.

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THE SCIENCE OF COMFORT – ECCO BIOM® 720 AND THE FUTURE OF FOOTWEAR WELLBEING

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By Niki Tæstensen, Design Director ECCO

At ECCO, our philosophy has always been simple: design shoes that work with the body, not against it. From our earliest days, we have understood that the way a shoe interacts with the foot can make the difference between movement that feels effortless and movement that feels constrained. It’s a principle that has guided our innovations for decades and is at the heart of our BIOM® technology.

The story of BIOM® begins in 2009, when we undertook an unprecedented study of human movement. Scanning the feet of 2,500 athletes, we set out to understand the biomechanics of natural motion in meticulous detail. The result was revolutionary: a shoe designed to support the body’s natural stride, offering stability, flexibility and comfort in perfect balance. Inspired by barefoot running, BIOM® shoes were built to align with how the body moves and to complement, rather than fight, your foot’s own mechanics.

This philosophy has been at the core of ECCO’s identity from its inception. Every pair of BIOM® shoes is a commitment to human-centred design, ensuring that wearers experience optimal fit and feel from the very first step. And now, we are proud to take that philosophy to the next level with the ECCO BIOM® 720 collection.

The BIOM® 720 represents more than an incremental improvement, it is a response to modern lifestyles, where our days are more fluid than ever. We live in a hybrid world, seamlessly moving from commuting and travelling to working, exercising and running errands, often all in the same day. Shoes must be versatile enough to support all of these activities, without sacrificing comfort or style. With the BIOM® 720, every element is engineered with this reality in mind.

A cornerstone of this new collection is ECCO ENCORE TECHNOLOGY, a continuation of the legacy BIOM® began. ECCO ENCORE TECHNOLOGY amplifies the benefits of biomechanical design, providing cushioning, flexibility and energy return that make movement feel effortless. Outsole vents, a detail we first introduced in 2011, enhance breathability, improve shock absorption, and help return energy to your stride. The result is a shoe that doesn’t just carry you through the day, it actively supports your movement – keeping your feet energised and comfortable, no matter how long your day lasts.

The spring/summer 2026 BIOM® 720 collection comprises two distinct styles, each designed to meet specific real-world needs:

ECCO BIOM® 720 GTX – the versatile waterproof all-rounder. Combining BIOM® and ECCO ENCORE TECHNOLOGY with GORE-TEX SURROUND® construction, this shoe delivers durable, waterproof protection from every angle, while maintaining the breathability essential for year-round comfort. Whether you’re navigating rainy commutes or venturing outdoors, the 720 GTX ensures your feet stay dry, supported, and comfortable.

ECCO BIOM® 720 BREATHRU – an everyday summer trainer. Lightweight, breathable, and engineered with moisture-wicking BREATHRU mesh, this shoe allows air to circulate freely while maintaining the same support and stability as its waterproof counterpart. Ideal for warmer weather, it offers the perfect combination of ventilation and all-day comfort for everyday activities.

Both styles embody a simple but crucial truth: a shoe must support the body in real life, not just in theory. By designing for movement, cushioning impact, and promoting natural biomechanics, the BIOM® 720 collection addresses the needs of the modern wearer. Whether you’re travelling for work, enjoying a weekend hike, or simply walking across town, these shoes are engineered to respond to the natural rhythm of your body.

Comfort, however, is more than a technical metric, it’s a quality-of-life issue. In today’s fast-paced, hybrid lifestyles, where the boundaries between work, leisure, and movement blur, footwear must keep up without compromise. We have seen how discomfort can impact energy, posture and wellbeing. The ECCO BIOM® 720 is our answer. It is a shoe that encourages movement, protects the body and delivers comfort that lasts from the first step of the day to the last. Innovation is also about responsibility.

At ECCO, we have always managed every aspect of the value chain, from leather and shoe production to retail, ensuring our products meet the highest standards of quality. Our commitment to comfort is inseparable from our commitment to care. By creating durable, long-lasting shoes that people want to wear every day, we promote responsible consumption.

In essence, the BIOM® 720 is more than a shoe. It is the next evolution of our ongoing exploration of human movement, rooted in biomechanics, informed by technology and inspired by real-world lifestyles. It honours our legacy of designing shoes that respect the natural mechanics of the body while adapting to the demands of modern life.

As we continue to innovate, our focus remains clear: to create footwear that enhances human movement and supports the wellbeing of every wearer. With the ECCO BIOM® 720 collection, we are proud to offer shoes that do exactly that, delivering next-level comfort, performance and style, wherever life takes you.

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AUM DEVELOPMENT LAUNCHES RYZE RESIDENCES IN WARSAN TO SERVE DUBAI’S GROWING ACADEMIC AND PROFESSIONAL WORKFORCE

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Business continuity in the UAE’s real estate landscape keeps up, as projects launch, sales offices stay operational and transactions continue. AUM Development, a renowned two-decade old Dubai-based real estate firm, has announced the launch of Ryze Residences, in Warsan, one of Dubai’s fastest-evolving districts, positioned at the intersection of academic, employment, and infrastructure growth. A 93-residential development comprising studios, one-bedroom, and two-bedroom apartments, prices start from AED 599K, with a 40/60 payment plan aimed at both end-users and investors. The project offers a thoughtfully designed mix of residences, including studios averaging 382 sq. ft, one-bedroom apartments averaging 891 sq. ft, and spacious two-bedroom units at 1,936 sq ft.

Ryze forms part of AUM Development’s expanding residential and commercial pipeline, backed by over 20 years of experience and more than AED 1.8 billion in real estate investments. A 100% real estate-focused, equity-funded developer, AUM has built a reputation for delivering projects that prioritize disciplined execution, market relevance, and long-term value.

Located in Warsan, Ryze is located near Dubai Academic City, which hosts over 30 international universities, and its growing connectivity to the wider city. With improving road infrastructure, access to International City, and the upcoming metro expansion, the area is seeing rising demand from students, faculty, young professionals, and long-term tenants seeking affordability without sacrificing access.

“Even amidst the broader regional developments, Dubai’s underlying demand drivers and institutional stability continue to support long-term real estate investment in well-located residential assets. From an investment standpoint, the project is positioned to benefit from Warsan’s rental fundamentals, particularly its proximity to Dubai Academic City, International City, and key arterial roads connecting to Dubai International Airport and central Dubai,” said Deepak Batra, Founder and Chief Executive Officer, AUM Development. 

“Warsan is no longer a peripheral location, it is becoming a functional residential hub that is witnessing sustained rental demand driven by education, healthcare, location and support services in and around the area. Ryze has been conceived as a practical, investment conscious response to this demand, with well-planned homes, efficient layouts, and amenities that genuinely add value to everyday living helping residents’ recharge and refocus”, he added.

Ryze Residences has been designed with a strong emphasis on livability and efficiency, featuring smart floor plans, vastu-compliant layouts and architecture that maximises natural light through glass facades and layered balconies.

Distinguishing itself as ‘rooftop lifestyle’, the development is designed to house amenities on the rooftop to encourage community interaction and connection, including an infinity pool and children’s pool, a fully equipped gym with panoramic views, a ‘Sky Cinema’ for outdoor movie nights, EV charging stations and WiFi-enabled common areas.

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