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HP Workforce Solutions Advances Strategy to Deliver Exceptional Employee Experiences

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At HP Imagine, the company’s annual event for media and analysts, HP Workforce Solutions division (HPWS) announced a series of significant advancements designed to enable companies to achieve growth by delivering more personalized, fulfilling experiences.

As part of this, HP is expanding access to HP Workforce Experience Platform, giving IT managers access to enhanced tools, data and insights to ensure their employees are connected and productive. For customers wanting HP to manage their IT environment, HP is announcing advanced monitoring solutions and global availability of HP Managed Collaboration Services that proactively remediate incidents before employees are impacted. And when technology does fail, HP is launching a new service that helps get employees back up and running quickly. HP is also introducing a new service to help companies harness the power of AI to drive further productivity in the workforce and expanded refurbishment programs to drive a more circular economy.

“We are at the intersection of two major trends – AI and Flexible Work – and both are having a profound impact on our lives,” said Dave Shull, President of HP Workforce Solutions. “At the same time, employees want greater fulfillment and companies want improved productivity. Our Future-Ready portfolio of software and solutions helps guide companies through this shift.”

Keeping Employees Engaged and Productive

HP Workforce Experience Platform Expands Beta Access and Introduces New Features

HP Workforce Experience Platform – a platform that intelligently anticipates and resolves digital friction across every employee endpoint from a single dashboard – has been in private beta for three months with more than 270K devices enrolled.

HP is now expanding access by making the Workforce Experience Platform Beta available to new or renewing HP Proactive Insights customers in the United States at no extra cost.

As part of the new release, HP is rolling out new features that enable customers to monitor, secure, and manage printer performance at scale, in addition to PCs. New capabilities in AI-powered fleet management and employee sentiment analysis will help reduce IT support tickets and employee downtime through proactive anomaly detection and smart recommendations.

Additionally, HP Workforce Experience Platform supports integrations with Microsoft Power BI, Power Automate and Tableau (available now), and plans to support Microsoft Intune and ServiceNow in a future release, enabling IT to leverage Workforce Experience Platform data easily and securely within their existing workflows. This means IT has a more holistic view of their device fleet, better data accuracy, and more tailored IT operations that help drive down expenses and improve return on investment.

New Global Command Centers for Advanced Monitoring Capabilities

As companies look to shift their IT support from a reactive to a proactive approach, HP is announcing advanced Monitoring and Management capabilities – enabled by new global command centers – to help customers monitor and manage both HP and non-HP devices across the world, including detecting and remediating incidents.

Leveraging telemetry, HP monitors thousands of data points in conference room equipment, printers, and PCs. This enables HP Service Experts to detect and identify issues and take remote actions to proactively remediate incidents before employees are impacted. These HP Managed Services are available globally for HP’s managed solutions customers and sold through direct channels.

Industry’s First Out-of-band Diagnostics and Remediation Capability Data shows that 90% of employees prefer flexible or hybrid work. Employees have also come to expect the same level of support remotely that they would receive in an office. But existing remote support tools can’t always address the problem, like when a PC crashes and won’t reboot.

To help reduce the time and frustration involved in restoring productivity for both hybrid employees and IT, HP is introducing a new HP out-of-band remediation service, the industry’s most advanced remote remediation technology, that enables more PC issues to be fixed remotely than ever before – even if the PC won’t boot. HP is the first PC manufacturer to use out-of-band technology to securely connect to remote PCs below the OS, using an encrypted cloud connection. This allows HP support agents full keyboard, video and mouse (KVM) control to diagnose and fix more complex issues like boot failures, imaging and BIOS issues — with virtually no assistance from the end user. This industry-first remediation service is expected to be available later this year in North America and the EU as an add-on to an HP Essential, Premium or Premium+ Support package with the purchase of any new Intel vPro enabled PC direct from HP or an authorized reseller. HP plans to expand the service feature availability across other commercial PCs in the coming months.

New AI Advisory Services Help Customers Tap into the Potential of Microsoft Copilot

HP is also announcing a new AI advisory service to help customers tap into the full potential of Microsoft 365 Copilot. This new AI advisory service will evaluate a company’s current setup and readiness for AI, conduct interactive workshops to help companies maximize the benefits of AI, and help companies plan for rolling out new AI tools. This new AI Advisory Service is expected to be available in November 2024 in the US, UK, France, Spain, Ireland, and Germany.

Creating Collaborative Team Experiences

Managed Collaboration Services Now Available to Customers Worldwide

In today’s flexible working world, video collaboration connects more employees than ever before. To help customers modernize and maintain their conference rooms, HP is announcing global availability of HP Managed Collaboration Services. HP Managed Collaboration Services uses Poly and HP gear to deliver exceptional meeting experiences with flexible, reliable, managed room solutions that ensure every space is video-enabled, and ready to be used. Learn more here.

Driving Societal Impact

HP is committed to accelerating equitable access to education, healthcare, and economic opportunity for those who are systemically excluded so they can participate and thrive in a digital economy. HP’s new services and programs help give technology a second life while delivering hope around the world.

Expanded Portfolio of HP Certified Refurbished Hardware

With growing customer demand for high-quality, reliable second-life devices, HP is announcing expansion of its HP Certified Refurbished hardware portfolio to now include LaserJet Multi-Function Printers, available for Managed Print Solutions customers in the United States.

Each HP Certified Refurbished device undergoes rigorous refurbishment and inspection processes, utilizes approved HP parts, and comes backed by HP Support for added peace of mind. The LaserJet offerings are the latest addition to the HP Certified Refurbished hardware portfolio, which also includes availability of HP EliteBook 800 G6 and G7 series notebooks in the United States and France.

Delivering HOPE Around the World

HP is expanding HOPE Recycling Futures – HP’s signature program that helps companies connect and uplift children. HOPE Recycling Futures receives devices from organizations who would otherwise dispose of them, works with its partners to erase existing data and refurbish the devices. HP then coordinates with vetted non-governmental organizations to deliver the devices to schools serving vulnerable and marginalized youth — all at no cost to the company or receiving organization.

HOPE Recycling Futures is already partnering with companies across the EU, UK, Switzerland, India, Singapore, and Brazil, and will now extend this partnership to include Mexico. More than 16,000 children in 22 countries have benefited from the program through 72 donation projects to date.

By giving their PCs a second life for kids in need through HOPE Recycling Futures, businesses can play a crucial role in reducing e-waste and empowering the next generation with the tools they need to thrive in a digital world.

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Nothing Raises $200M Series C to Power the Next Phase of Consumer AI

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Nothing Phone (3) aesthetic shot

Today, we’re announcing new funding––USD $200M in our Series C round at a USD $1.3B valuation. This milestone marks the start of our next phase: From being the only independent smartphone company to emerge in the last decade, towards building an AI-native platform in which hardware and software converge into a single intelligent system.

a portrait of Carl Pei, CEO and Co-founder of Nothing
Carl Pei, CEO and Co-founder of Nothing

Building the foundations for the future
When we started Nothing, we had a thesis that if we could build a smartphone business at scale and own the last-mile distribution point in consumer tech, we would be well-positioned for the next technology shift. Although we didn’t know what that would look like at the time, the opportunity is now crystal clear.

From the start, we knew that the foundation had to be an end-to-end value chain
capable of delivering products at speed, scale, and quality. As we’ve seen from many others that have tried, building a hardware company is hard. There are many potential failure points and almost no room for error. For us, it required assembling a team that balanced a pragmatic approach of rapidly launching products, with an innovative mindset to deliver experiences that our community would immediately love.

Today, the foundations are firmly in place. From award-winning design, to our global manufacturing and supply chain network built for quality and cost. In four years, we have shipped millions of devices, began 2025 crossing $1B+ in total sales, while growing 150% in 2024.

Building this infrastructure has been the hardest and most valuable thing we’ve done so far. With the support of our community, we’re fortunate to have made it here. Today, we’re in a position that will be very hard to copy: The ability to launch any consumer hardware product from start to finish within months, go-to-market operations that can ship and service worldwide, a global user community that co-creates with us, all without the innovator’s dilemma or bureaucratic constraints that the incumbents face. On to chapter 2.

Operating systems, evolved
In the last 18 years, the smartphone became ubiquitous. It is the primary personal computing tool to manage the countless tasks of daily life. Beyond its distribution scale, what makes the smartphone the most powerful consumer device in the market is its unmatched access to contextual information and user knowledge. For this reason, I believe the smartphone will remain one of the most important devices in the AI era.

On the other hand, while AI has made revolutionary progress in the last three years, the smartphone experience has barely evolved. Most of the innovation has been underwhelming, limited to incremental improvements in photo editing, translations, and assistant features that barely work.

For AI to reach its full potential, consumer hardware must reinvent itself alongside it. This is the opportunity we see for Nothing. We see a future where operating systems are significantly different from the ones today. Each system will know its user deeply, and be hyper-personalised to each individual. Interfaces will adapt to our context and needs. Suggestions will surface naturally, and once we confirm an intent, agents will execute on our behalf. The system will handle the non-essential for us, allowing us to focus on what truly matters, which will be different for every person. Unlike today’s one-size-fits-all solution, a billion different operating systems will be rendered for a billion different people.

Over time, this OS will be transversal across all form factors: We’re starting with smartphones, audio products and smart watches, devices that people already use every day. In the future, our OS will carry into smart glasses, humanoid robots, EVs, and whatever comes next.

Why we are uniquely-positioned to create this future: Owning the last-mile distribution point with all its contextual and user knowledge is essential to developing an OS that will help people in their daily lives. An AI OS that doesn’t know its user and isn’t ever-present can’t deliver a hyper-personalised experience. This is the next chapter for Nothing, integrating an AI experience into our hardware devices to reinvent how technology amplifies us.

The next billion unit scale product
In the near-term, we believe that the smartphone will remain the only device shipping at billion-unit scale each year. But soon, we’ll all be carrying an additional device that will be just as important. In the coming years, we’ll learn that the more context we can feed our AI, the more useful it becomes. The smartphone, while powerful, can’t always be there for us. Sometimes it’s in our pocket, or we might be on the move with our hands full.

A new class of AI-native devices will emerge. Products that are available to the user at the moment of need, paired with intelligence that turns understanding into action. This is a very exciting time, imagining devices that capture context across modalities and generate interfaces on demand, shaped by what the user is trying to accomplish.

We have been hard at work imagining what this future could look like, and can’t wait to launch some of our first AI-native devices next year.

Our Series C capital raise
This funding round allows us to execute on this vision by accelerating our innovation roadmap and further scaling our distribution. Our round was led by Tiger Global, with significant support from existing shareholders GV, Highland Europe, EQT, Latitude, I2BF, and Tapestry, alongside new strategic backing from Nikhil Kamath and Qualcomm Ventures.

Alongside this Series C, we’re also preparing to launch our next Community round giving our supporters another opportunity to become part of Nothing’s journey. More details will be shared soon.

As we continue our journey, we do so with huge gratitude to our community, our team, and our partners. This next chapter is only possible because of you.

Carl, CEO and Co-founder of Nothing

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Innovo and Siemens Announce Strategic Partnership in Building Technologies

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Two executives from Innovo and Siemens shake hands during a strategic partnership agreement signing ceremony in Dubai.

Innovo, an industry leader in construction and innovation, has signed a strategic partnership with Siemens, a leading technology company, to drive innovation, digital transformation, and sustainable growth across building technologies in the UAE.

Under the agreement, Innovo Technology Services has officially become a Siemens Solution Partner for Building Automation, authorised to deliver and integrate the Building X portfolio in the UAE. Building X is Siemens’ open, cloud-based platform for smart building management.

Innovo will provide full sales, integration, and support across modules including Lifecycle Twin, Energy Manager, Operations Manager, Comfort AI, Security Manager, Fire Manager, and API Manager.

This milestone strengthens Innovo’s commitment to digital adoption and sustainability in the built environment, while extending Siemens’ global leadership into one of the world’s fastest-growing construction markets.

The strategic partnership was formalised at a signing ceremony attended by Bishoy Azmy, CEO, Innovo, and Hakan Ozdemir, CEO, Smart Infrastructure, Siemens Middle East.

Bishoy Azmy, CEO, Innovo, said: “Our partnership with Siemens reflects our shared vision, to create smarter, safer, and more sustainable digital ecosystems. By combining Siemens’ advanced solutions with Innovo’s digital innovation, we are delivering intelligent solutions that will transform building performance and enhance quality delivery across the UAE.”

Hakan Ozdemir, CEO, Smart Infrastructure, Siemens Middle East, said: “Innovo is a trusted partner with a proven record in digital solutions. Their appointment as a Siemens Solution Partner will accelerate the deployment of our Building X portfolio in the UAE, supporting more efficient, resilient, and connected communities.”

Innovo continues to operate at the forefront of innovation. This strategic partnership supports the company’s vision to be part of the future of intelligent, sustainable building solutions that transform communities across its global markets.

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Lexar MEA expansion: 5,000+ retail stores

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Lexar MEA expansion has hit a major milestone: the brand’s products are now available in over 5,000 retail stores across the Middle East and Africa. Moreover, the footprint reflects a fivefold increase in outlets carrying Lexar-branded solutions. With GITEX Global 2025 approaching, Lexar will showcase its latest memory and storage innovations for photographers, gamers, and content creators.

Lexar MEA expansion: momentum built with partners

At the core, growth comes from “The Lexar Way.” Specifically, the company co-builds the channel through training, consumer engagement, and incentive programs—so partners can move faster and serve customers better. Consequently, retailers gain the resources and product knowledge to match users with the right cards, readers, SSDs, and DRAM. In turn, this partner-first model has underpinned demand over the past three years.

For nearly 30 years, Lexar has been empowering the world with memory innovations,” said Fissal Oubida, General Manager – Middle East, Africa & India. “Ultimately, our rapid growth in the region reflects rising demand for reliable memory solutions and the strength of our retail partnerships. Therefore, expanding our footprint demonstrates a long-term commitment to a market that’s become a hub for imaging innovation and creativity.”

Lexar MEA expansion at GITEX: what creators and gamers will see

At GITEX Global 2025 (Hall 1, Stand H1-25), Lexar plans to spotlight professional-grade memory cards, high-speed card readers, portable SSDs, and performance DRAM—solutions tuned for regional workflows. For creators, that means faster offloads, smoother edits, and simpler backup routines. For gamers, it means quicker load times and more responsive systems with NVMe upgrades and reliable storage tiers. Additionally, visitors can expect hands-on demos and guidance on selecting media for mirrorless bodies, cinema cameras, and gaming rigs. Notably, the team will translate specs into practical choices for real-world use.

Partner enablement that scales across MEA

To keep pace with demand, Lexar runs channel seminars and roadshows across the region. During these sessions, product details become clear use cases—from 4K/8K capture on CFexpress to hybrid creator–gamer setups. Furthermore, the company invests in localized education so floor staff can explain speed classes, endurance ratings, thermal behavior, and backup best practices. As a result, customers leave with the right media for their device and workload.

Going forward, Lexar will continue to consolidate its regional presence,” added Oubida. “In fact, GITEX is an ideal platform to extend collaborations, strengthen local partnerships, and introduce new offerings tailored to MEA consumers.”

Why the Lexar MEA expansion footprint matters for end users

Availability matters. Because the retail network is broader, buyers can compare products in person, ask questions, and walk out with the right kit the same day. Moreover, consistent access improves creator and gamer confidence—especially when tight deadlines depend on fast cards and dependable SSDs. In practical terms, the 5,000-store milestone shortens the path from idea to delivery. Likewise, it supports regional growth in content creation, esports, and professional imaging.

Looking ahead

Expect continued product rollouts and deeper collaboration with resellers. Next, the roadmap includes more education-first initiatives, clearer in-store guidance, and expanded after-sales support. Ultimately, photographers, videographers, streamers, and gamers will gain a simpler, more reliable way to upgrade daily tools. In summary, Lexar’s partner model and retail reach position the brand to scale with MEA’s demand.

Bottom line

The Lexar MEA expansion is about reach, relevance, and reliability. With 5,000+ stores and a strong showing planned for GITEX Global 2025, the company is doubling down on creators and gamers across the Middle East and Africa—therefore bringing pro-grade memory and storage closer to where people work and play.

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