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From Latin America to the Middle East: Globant’s Journey in Digital Transformation

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Globant

In an exclusive interview with Federico Pienovi, Chief Business Officer & CEO for APAC & MENA at Globant, we explore how the company is revolutionizing digital transformation in the Middle East. Leveraging AI, cloud, and analytics, Globant delivers tailored solutions for the region’s dynamic financial and entertainment sectors. From aligning with Saudi Vision 2030 through innovative projects like Qiddiya to navigating complex regulatory landscapes, Globant integrates global expertise from Latin America, Europe, and India to empower organizations. With a strong focus on personalization, operational agility, and sustainable growth, Globant is shaping the future of the Middle East’s digital economy.

What unique value does Globant bring to the Middle East’s financial sector, and what are its core areas of expertise here?

Globant’s unique value in the Middle East’s financial sector lies in our ability to integrate AI-driven personalization and operational agility into a region rapidly embracing digital transformation. In the Gulf Cooperation Council (GCC) alone, Generative AI could add up to $35 billion annually, contributing up to 2.8% to non-oil GDP and fueling regional ambitions for a diversified economy.

Our core expertise in predictive analytics, fraud detection, and customer personalization helps financial institutions across the Middle East make informed, real-time decisions that build trust and enhance security. Through our Finance Studio, we support institutions in modernizing legacy systems, empowering advisors to instantly offer personalized, data-backed insights. Globant’s solutions are tailored to navigate the region’s unique regulatory and market dynamics, helping our partners leverage AI as a catalyst for sustainable growth and a competitive edge in a fast-evolving financial landscape.

Could you provide a brief overview of Globant’s history and growth journey in Latin American and U.S. markets before expanding operations in the EMEA region?

Globant’s story began in 2003 when four friends in Buenos Aires—Martín Migoya, Guibert Englebienne, Martín Umaran, and Néstor Nocetti—set out to create a tech company that would put Latin American talent on the global map. What started as a casual conversation quickly became a mission to revolutionize the tech landscape, enabling companies to adapt and thrive in a fast-changing world.

From the outset, we wanted to be disruptive but knew we had to deploy technology at the pace of enterprise—always with a human-centric approach. The real challenge lies in keeping your bearings as you enter big tech; the North Star must always be visible, and for us, that has been to innovate boldly while never losing sight of the human element.

In 2014, Globant made history as the first Latin American software company to go public on the New York Stock Exchange, marking its arrival on the global stage. With over 29,000 employees worldwide and a recent $1 billion investment in Latin America, Globant remains dedicated to elevating local talent and creating global impact.

As we expanded into the EMEA region under the leadership of co-founder Martín Umaran, Globant has stayed true to this vision. Recently named one of the fastest-growing IT companies worldwide, we are set to deploy transformative technologies like AI, cloud, and digital reinvention, defining the future of business.

Could you share insights into the types of clients Globant has been working with in the Middle East and how your digital solutions have transformed their operations?

 As the Middle East shifts away from legacy industries, Globant is proud to be part of the region’s broadening horizons, supporting the rise of new sectors in line with Saudi Arabia’s Vision 2030. One of our standout collaborations is with Qiddiya, a major entertainment destination set to redefine tourism, sports, and leisure in the region. Leveraging our expertise in smart venues and connected experiences, we’re helping to build an immersive and engaging environment for visitors.

Beyond Qiddiya, Globant is involved in several giga-projects driving Vision 2030 forward. Our digital solutions focus on AI-driven customer personalization, operational efficiency, and data insights, enabling these projects to deliver world-class experiences while optimizing their operations. With Saudi Arabia’s entertainment sector projected to reach $5.51 billion by 2032, at a CAGR of 10.61%, we’re equipping our partners to capitalize on this growth and contribute to a modern, competitive entertainment landscape in the Middle East.

Tell us about Globant’s approach and strategy in other markets, such as India and Europe. What distinct design or operational approach do you adopt in these regions?

At Globant, our approach to expansion is all about adapting to the unique dynamics of each region, whether it’s India, Europe, or beyond. In each market, we look closely at factors like talent development, local context, and specific needs that shape how we work and grow. For example, in India, we’re focused on leveraging the country’s vast talent pool to fuel local and global projects. We’re committed to developing that talent by investing in upskilling and creating a vibrant work environment that fosters innovation and creativity.

In Europe, where we work with a broad range of industries, from finance to retail, our approach is more tailored to fit the specific needs of each sector and client. We strongly emphasize understanding the regional market demands, regulations, and consumer expectations, and we adapt our digital solutions accordingly. Our European teams often work closely with clients on custom solutions that address the nuances of each business landscape, blending global expertise with local insight.

How do you view the regulatory landscape in the UAE and other Middle Eastern countries? What opportunities and challenges does it present?

The regulatory landscape in the UAE and the broader Middle East is progressing rapidly, with countries actively positioning themselves as global hubs for tech and innovation. In the UAE, we see forward-looking policies in data privacy, AI governance, and digital finance, creating an environment where businesses can innovate while ensuring compliance and security. For companies like Globant, this represents a significant opportunity: clear, agile regulations make it easier to build solutions aligned with the region’s ambitious digital transformation goals.

However, with rapid regulatory evolution come unique challenges. The frameworks are relatively new and continue to adapt, presenting a moving target for compliance. This environment requires companies to stay engaged and flexible, working closely with regulators to help shape policies that support sustainable growth. The UAE’s agility in adapting to business needs is critical, positioning it as a responsive and dynamic business hub. While global issues, like the pace of technological change, bring their complexities, the UAE’s commitment to innovation and responsive policy-making is instrumental in overcoming these hurdles. As these frameworks mature, they will foster an even more robust landscape for growth and collaboration across the Middle East, supporting the region’s vision as a leader in tech and digital transformation.

What is Globant’s strategic vision for the future in the Middle East? Additionally, could you discuss any acquisitions that have supported your expansion in the region?

Globant’s vision for the Middle East centers on advancing the region’s digital transformation goals, closely aligning with initiatives like Saudi Arabia’s Vision 2030. We see immense potential as the Middle East continues establishing itself as a global tech and innovation hub. Our strategy focuses on supporting businesses across critical sectors—from finance to entertainment and infrastructure—to adopt AI, cloud, and data analytics solutions that drive growth, streamline operations, and elevate customer experience, all while unpacking and managing technology risks to ensure positive, lasting outcomes.

As we expand our presence, we are committed to growing in key markets, strengthening partnerships with regional clients, and fostering local talent to meet the specific needs of the Middle East. Our approach emphasizes building practical, value-driven solutions over developing new models—each solution is crafted to address real user needs and create measurable impact. Strategic acquisitions will continue to play a role in our regional expansion, allowing us to bring expertise and resources that directly support the Middle East’s vision of becoming a global leader in technology and digital transformation.

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BITCOIN STRUGGLES TO BREAK $74,000 RESISTANCE AS ETF INFLOWS RISE

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Bitcoin edged higher last week, gaining 11%, yet it continues to struggle to convincingly break through the $74,000 resistance level, according to Simon Peters, crypto analyst at eToro.

US bitcoin spot ETFs recorded $763 million in net inflows over the past week, helping to push prices higher. Strategy, the largest bitcoin treasury company by total holdings, also disclosed another significant purchase of 17,994 bitcoin for approximately $1.28 billion.

Looking ahead, the Federal Reserve meeting this week could prove pivotal in determining whether bitcoin breaks above the $74,000 level or experiences a correction. While markets had previously anticipated a dovish pivot, a sudden spike in oil prices due to the ongoing conflict in the Middle East may prompt the Fed to reconsider its outlook.

“The consensus is for the Fed to hold rates on Wednesday, but if Chairman Powell signals in his press conference that the central bank is prepared to raise rates should oil prices remain elevated or continue rising, this could trigger a sell-off in cryptoasset prices,” said Peters.

The meeting will also see the release of the Federal Reserve’s latest “dot plot”, offering insights into where each Federal Open Market Committee participant believes interest rates should be by the end of the year, next year and over the longer term.

AI tokens surge amid Nvidia comments

Among the biggest movers in the crypto market over the past week were AI-related tokens TAO and FET, both rising 47% as investors rotated into the sector following bullish remarks about artificial intelligence by Nvidia CEO Jensen Huang.

Ahead of Nvidia’s GTC AI conference this week, Huang described AI as “essential infrastructure”, stating that every company and nation will build and use it.

These comments have renewed interest in on-chain, decentralised AI networks, pushing tokens such as TAO and FET higher.

Mastercard launches crypto partner program

Mastercard has launched its Mastercard Crypto Partner Program, a new global initiative bringing together more than 85 companies across the crypto ecosystem, including exchanges, stablecoin issuers and blockchain development teams.

The program aims to foster dialogue and collaboration as the crypto sector continues to mature. Participants will work with Mastercard teams to combine the speed and programmability of blockchain technology with Mastercard’s merchant network spanning more than 210 countries.

The initiative builds on Mastercard’s existing digital asset activities, including its Start Path blockchain track, Engage platform and Crypto Card program.

Bitcoin reaches 20 million supply milestone

Bitcoin reached a historic milestone last week when the 20 millionth bitcoin was mined, marking the issuance of more than 95% of the cryptocurrency’s total capped supply of 21 million coins.

The milestone was reached on 10 March at block height 931200, 17 years after the network first launched. Due to Bitcoin’s halving schedule, the remaining one million coins are expected to take approximately another 114 years to be mined, with the final bitcoin projected to enter circulation around the year 2140.

Crossing the 20 million milestone again highlights Bitcoin’s scarcity dynamics. With demand continuing to outpace the new supply issued daily by miners and many holders unwilling to sell at current prices, the market could be positioned for a significant move higher over the coming months and years.

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ABA Legal Highlights UAE’s Legal Framework as Catalyst for the Next Wave of Foreign Investment

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In alignment with the UAE’s ambitious vision to evolve into a global hub for business and foreign capital, ABA Legal, a boutique corporate law consultancy headquartered in Abu Dhabi, UAE, has announced its bold and strategic expansion of Legal Structure Mapping – a refined core advisory specially mentoring FDI and investors in interpreting and navigating the UAE’s investor-focused legal framework across the region. The move strengthens the firm’s positioning as one of a kind legal resource for foreign investors seeking clarity, compliance, and structured market entry within the UAE.

The United Arab Emirates has rapidly evolved into a leading destination for global business and foreign capital. According to recent government and industry reports, the UAE continues to rank among the top global destinations for foreign direct investment inflows, driven by continuous legal and regulatory modernization. ABA Legal observes that legal clarity, regulatory certainty, and structural reforms are increasingly central to investor decision-making, with businesses placing greater emphasis on well-defined legal pathways, ownership structures, and enforceability before committing capital to new markets.

Commenting on the evolving landscape, Ms. Geethalakshmi Ramachandran, Managing Counsel at ABA Legal, said “The UAE’s legal framework today is not only progressive but highly responsive to global investor expectations. The shift toward full foreign ownership, stronger dispute resolution systems, governance reforms, and IP protection has significantly enhanced legal certainty. At ABA Legal, our core service now is guiding foreign investors through these reforms with clarity and precision, ensuring they can structure, enter, and operate in the UAE market with confidence and long-term security. We aim to become the Legal Mentors for FDIs and Investors UAE interest”

A New Era of Legal Reform

The UAE has entered a new era of legal reform designed to strengthen transparency, predictability, and investor confidence across its commercial ecosystem. One of the most significant developments has been the overhaul of foreign ownership regulations. Sectors that previously required majority UAE national ownership have been widely liberalized, enabling 100% foreign ownership across a growing range of industries, including technology, manufacturing, and professional services. From a legal standpoint, this marks a structural realignment of the corporate framework, giving investors greater control over governance and operations while reducing compliance ambiguity and intermediary dependence. The reforms align the UAE with global best practices and reinforce its appeal for long-term, high-value investment.

Strengthening Contract Enforcement and Dispute Resolution

Investor confidence is closely tied to enforceability and legal certainty. The UAE has modernized commercial laws and strengthened dispute resolution mechanisms to create a secure environment for international business. Specialized courts operating under internationally recognized standards and common law principles, alongside stronger integration with global arbitration systems, ensure disputes are resolved efficiently and impartially. This protects contractual rights, lowers legal risk, and supports long-term cross-border investment strategies.

Governance, Transparency, and Investor Protection

Governance, transparency, and investor protection have also been enhanced through stricter corporate reporting, anti-money laundering, and financial compliance frameworks. These measures reduce regulatory uncertainty and strengthen market credibility by embedding internationally recognized standards into law. Investors benefit from a more stable, accountable, and transparent operating environment.

Free Zones: Tailored Legal Advantages: Free zones continue to play a central role in the UAE’s foreign investment strategy, offering tailored legal and regulatory advantages such as full foreign ownership, capital repatriation, customs exemptions, and flexible employment and residency structures. Designed around priority sectors, these zones combine flexibility with legal certainty and reduced administrative burden.

Modern Commercial Laws, Digital Economy Support, and IP Protection

Recent updates to commercial company regulations, data protection laws, and intellectual property protections further support digital economy and innovation-driven businesses. Together, these reforms create a resilient and adaptable legal ecosystem that not only attracts foreign capital but enables sustainable, knowledge-based growth; with ABA Legal supporting investors through structured legal guidance in this evolving framework.

For global investors seeking stability, transparency, and strategic opportunity, the UAE’s legal framework is more than supportive, it is a dynamic engine for capital inflow, innovation, and knowledge-based economic development, with ABA Legal serving as a strategic legal mentor in this journey.

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BALANCING INNOVATION AND TRUST IN THE FUTURE OF RETAIL TRADING PLATFORMS IN THE UAE

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By Fraser Nelson, Head of Global Business Development, Scope Markets

The UAE stands at the forefront of a digital financial revolution, where innovation in retail trading platforms is rapidly reshaping how individuals’ access and participate in financial markets. New technologies are enabling broader market access, deeper analytics, and personalised experiences for investors across demographics. Yet with these advancements comes the critical need to balance innovation with trust, ensuring that technological progress enhances investor confidence and long-term market participation, not just speed and convenience.

Expanding Access Through Technological Innovation

Recent developments in the UAE capital markets illustrate how digital innovation is transforming investor access. For example, the Abu Dhabi Securities Exchange (ADX) welcomed Thndr as its first remote retail trading member, enabling millions of users to trade securities and exchange-traded funds directly via a fully digital platform without physical presence in the UAE. This milestone broadens participation and underscores the role of technology in reducing barriers to entry for retail investors.

Similarly, market infrastructure upgrades including new order types and enhanced trading systems are designed to make price discovery and execution more efficient for both institutional and retail participants. These enhancements reflect a broader strategy to deepen market reach and usability.

Regulatory Frameworks as Anchors of Trust

As platforms evolve, regulators in the UAE continue to play a central role in safeguarding investor interests while fostering innovation. The UAE Securities and Commodities Authority (SCA) has introduced federal licensing for robo-advisory services, aiming to enhance transparency, risk disclosure, and operational governance for platforms that deliver automated investment advice. This regulatory clarity helps ensure that digital advice tools serve investors with appropriate protection and predictable standards.

Across financial centres such as the Dubai International Financial Centre (DIFC) and the Abu Dhabi Global Market (ADGM), regulators are also modernising authorisation and engagement processes. For example, the DFSA’s new digital portal is designed to streamline compliance workflows and better support firms seeking licencing; a move that signals regulatory commitment to both innovation and oversight.

These regulatory efforts strengthen trust by providing clear expectations and oversight mechanisms, which in turn encourage responsible innovation by market participants.

Investor Adoption and Experience in a Digital Age

Technology isn’t only reshaping how markets operate, it’s influencing how individuals make decisions. Surveys indicate that a significant portion of UAE retail investors use artificial intelligence tools, such as recommendation engines or AI-driven research assistants, to shape their portfolios. This engagement with technology reflects a growing comfort with digital decision-making but also highlights the importance of education and digital literacy in using these tools wisely.

Platforms that offer intuitive interfaces and data-driven insights can enhance investor experience, but they must also provide clear explanations of risks, fees, and realistic performance expectations. This transparency builds trust and prevents misconceptions that can arise from overreliance on algorithmic signals or social media sentiment.

The Trust Imperative: Security, Transparency, and Education

Innovation without trust is unsustainable. In financial services, trust stems from robust cybersecurity, transparent pricing and disclosures, and investor education. Safe digital environments require ongoing investments in secure systems, data protection, and customer-centric design not only to protect assets but also to reinforce confidence in digital channels.

Platforms and regulators alike must prioritise straightforward communication about how tools work, what risks they entail, and how investors can make informed decisions. Equally, investors benefit from continuously improving their understanding of market mechanics, regulation, and technology through credible educational resources.

Conclusion: A Balanced Path Forward

The future of retail trading platforms in the UAE is shaped by a dynamic interplay between technological innovation and regulatory safeguards. The integration of digital access, advanced analytics, and automated services offers unprecedented opportunities for individual investors. At the same time, trust anchored in transparent practices, strong oversight, and investor empowerment will determine whether these innovations translate into sustainable market engagement.

As the UAE’s financial ecosystem matures, success will belong to platforms and participants that prioritise innovation with responsibility. By embracing both cutting-edge technology and enduring principles of trust, the market can offer inclusive, efficient, and secure avenues for wealth creation that stand the test of time.

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