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Cybersecurity in 2025: Trends, Challenges, and Opportunities

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a wide-angle shot of a hacker in front of cutting-edge computing hardware
a portrait of Emad Fahmy, Systems Engineering Director at NETSCOUT
Emad Fahmy, Systems Engineering Director at NETSCOUT

As technology evolves, so do the challenges businesses face in keeping their digital assets secure. Cyber threats are becoming more sophisticated, and companies must adopt smarter strategies to stay ahead. Looking ahead to 2025, several key trends are set to shape the cybersecurity landscape. These trends highlight the need for proactive measures, collaboration, and innovation.

1. The Growing Threat of Persistent Cyberattacks

Cyberattacks are no longer quick strikes. Today’s attackers aim to exhaust their targets with prolonged campaigns that evolve over time. A key example is Distributed Denial of Service (DDoS) attacks, where hackers continuously adapt their tactics, overwhelming organisations’ defences over days or even weeks.

Businesses must prepare by investing in systems that can adapt to changing threats and ensuring their teams are equipped to handle extended attacks without burnout.

2. Securing the Supply Chain

The supply chain remains a critical weak link in cybersecurity. High-profile breaches have shown how vulnerabilities in third-party systems can ripple across entire industries. Many organisations are now testing updates in phases rather than applying them broadly to minimise risks.

Building stronger relationships with suppliers and industry peers and implementing stricter controls can help prevent supply chain disruptions.

3. Unified Cybersecurity Platforms

Organisations are moving towards integrated cybersecurity platforms, where tools work together seamlessly. This approach simplifies operations, reduces costs, and ensures better protection.

However, businesses must ensure these platforms are compatible with their existing systems. The challenge lies in finding solutions that not only meet their needs but also enhance the effectiveness of the overall security framework.

4. Artificial Intelligence: Friend and Foe

AI is transforming cybersecurity on both sides of the equation. For defenders, AI-powered tools can analyse threats faster and predict potential risks. For example, AI can help identify unusual activity on a network and forecast future attacks.

However, attackers are also using AI to automate their methods, making their attacks more effective and harder to counter. Businesses must stay ahead by adopting AI tools that can detect and counter these advanced threats.

5. Cloud Security: A Growing Concern

Cloud computing offers flexibility, but it also introduces risks. Many businesses rely on cloud services without fully understanding the potential vulnerabilities. A failure in a major cloud service could disrupt operations for countless businesses, even those not hosted on the cloud directly.

To minimise risks, organisations should diversify their cloud providers, improve visibility into their cloud environments, and ensure critical systems have backups.

6. Preparing for State-Sponsored Cyberattacks

Geopolitical tensions are driving an increase in state-sponsored cyberattacks. These attacks often target critical infrastructure, creating significant disruptions.

Organisations should work closely with government bodies and security organisations to stay informed and coordinated. Sharing information and best practices across industries will be vital for defence.

7. Bridging the Cybersecurity Skills Gap

The cybersecurity skills gap continues to widen, with a shortage of experienced professionals. Many new hires focus on surface-level tasks without fully understanding the underlying systems they are protecting.

Companies must prioritise training programmes that give employees a deeper understanding of cybersecurity fundamentals. Investing in tools that simplify complex processes can also help make the most of limited resources.

8. The Risks of Over-Reliance on Technology

Many organisations rely heavily on technology without considering what happens if it fails. For instance, a disruption in a commonly used service, like cloud-based analytics tools, could create widespread problems.

To avoid such risks, businesses should plan for contingencies, such as using multiple service providers and ensuring their systems can operate independently if needed.

The Path Forward

Cybersecurity in 2025 will require businesses to think strategically and act proactively. Here’s how companies can prepare:

  • Invest in Adaptability: Develop systems that can respond to evolving threats.
  • Strengthen Collaboration: Work with industry peers and regulatory bodies to share insights and resources.
  • Focus on Fundamentals: Train teams to understand and address root causes, not just surface-level issues.
  • Diversify and Secure Infrastructure: Avoid over-reliance on single solutions and ensure redundancy where possible.

The future of cybersecurity is challenging, but it also offers opportunities for innovation. By staying informed and adaptable, businesses can protect their assets and thrive in an increasingly digital world.

Tech Features

Sustainable AI Practices Driving Ethical and Green Tech

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By Mansour Al Ajmi, CEO of X-Shift

Mansour Al Ajmi, CEO of X-Shift
Mansour Al Ajmi, CEO of X-Shift

Sustainable AI practices are no longer optional—they are essential for shaping technology that benefits both people and the planet. As artificial intelligence transforms industries from healthcare to transportation, the challenge is to ensure its growth is ethical, environmentally responsible, and socially inclusive. This means addressing not only energy efficiency and carbon reduction but also governance, fairness, and long-term societal impacts.

Why Sustainable AI Practices Go Beyond the Environment?

AI is now deeply embedded in investment strategies, medical diagnostics, media platforms, and public infrastructure. While reducing energy usage is vital, true sustainability also requires ethical governance and the elimination of bias.

For example, biased training datasets can unintentionally reinforce social inequality. Studies, such as those from the MIT Media Lab, have shown that some AI systems perform poorly with diverse populations, highlighting the risk of discrimination. Addressing this means conducting regular algorithmic audits, enforcing transparency, and ensuring diverse representation in AI development teams.

The Environmental Impact of AI

Training advanced AI models consumes enormous computational resources. The process can generate carbon emissions equivalent to hundreds of long-haul flights. To counter this, tech leaders are investing in renewable energy and designing energy-efficient processors and cooling systems.

However, sustainable AI practices should become the default, not the exception. From sourcing materials responsibly to rethinking hardware infrastructure, the focus must be on green innovation by design.

Embedding Sustainability at the Strategic Core

Sustainable AI practices work best when integrated into an organization’s core strategy. Aligning AI solutions with the UN’s Sustainable Development Goals (SDGs) can directly support climate action, reduce inequalities, and promote responsible consumption.

In the Middle East, initiatives like Saudi Arabia’s Vision 2030 and the UAE Strategy for Artificial Intelligence demonstrate how sustainability and AI can align with national priorities. These strategies not only meet ethical standards but also deliver competitive advantages, building consumer trust and fostering innovation.

Governance for Responsible AI

Strong governance is key to ensuring sustainable AI practices are upheld. Regulatory frameworks, such as the European Union’s AI Act, guide transparency, accountability, and fairness.

Governance should enable innovation while preventing harm. Public-private partnerships, global cooperation, and industry alliances are critical to creating ethical, scalable, and resilient AI ecosystems.

Preparing the Workforce for the AI Era

McKinsey estimates that AI adoption could displace up to 800 million jobs by 2030. Sustainable AI practices must include reskilling and upskilling initiatives to ensure inclusive economic growth.

By investing in training programs, organizations can help employees transition to new roles in AI-related fields. This proactive approach strengthens workforce agility and supports long-term resilience.

Leadership’s Role in Driving Sustainable AI Practices

AI can significantly advance sustainability goals, from optimizing supply chains to reducing environmental waste. Companies like Unilever are already using AI to achieve greener operations, proving its real-world potential.

Yet leadership commitment is essential. Executives must set measurable goals, model ethical behavior, and integrate sustainability into company culture. This ensures that sustainability is not a side project but a core business value.

The Shared Responsibility for a Sustainable AI Future

Creating a sustainable AI future requires collaboration between individuals, corporations, and governments. Citizens should stay informed and question how AI affects them. Companies must embed sustainability into their AI strategies, while governments need to establish policies that encourage responsible innovation.

By acting now, we can ensure AI evolves as a force for good—advancing technology without sacrificing ethics, equity, or environmental stewardship.

Check out our previous post on WHX Tech 2025 to Drive Global Digital Health Transformation

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Tech Features

Epicor CMO Kerrie Jordan to Drive Global Marketing Growth

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Kerrie Jordan - Epicor
Kerrie Jordan – Epicor

Epicor CMO Kerrie Jordan has been appointed to lead the company’s global marketing strategy. This move marks a pivotal moment in the enterprise software leader’s expansion. Epicor, known for its industry-specific solutions for the make, move, and sell economy, announced the news on August 12, 2025, in Dubai.

Jordan brings a rare combination of senior product innovation and strategic marketing expertise. She will strengthen the Epicor brand, expand market reach, and deepen customer engagement worldwide.

Epicor CMO Kerrie Jordan Brings Product and Market Expertise Together

Vaibhav Vohra, Epicor President and Chief Product & Technology Officer, eVaibhav Vohra, Epicor President and Chief Product & Technology Officer, emphasized the importance of the appointment.

“Kerrie’s ability to connect product strategy with market execution makes her an ideal fit. Her leadership has already shaped our Cognitive ERP vision, and we’re excited to see her bring that same energy and insight to our marketing efforts.”

Since joining Epicor in 2023 as Group Vice President of Product Management and ISV Partner Programs, Jordan has advanced the company’s Cognitive ERP roadmap. This AI-driven approach turns ERP from a system of record into a system of action and insight, empowering supply chain businesses to operate smarter and faster.

A Vision for Accelerated Innovation and Growth

In her new role, Jordan will unite product innovation, analytics, and go-to-market strategies to accelerate customer time-to-value. She will also foster innovation and support Epicor’s global expansion.

“I’m honored to expand my role at Epicor,” Jordan said. “Epicor is at the forefront of enabling essential businesses to thrive through AI-driven, connected technologies. I look forward to amplifying our impact, building stronger relationships with customers and partners, and driving growth across global markets.”

A Career Built on Technology Leadership

Before joining Epicor, Jordan served in senior product marketing positions at Oracle. She developed strategies for enterprise software solutions and helped drive adoption. Earlier in her career, she led strategic marketing programs for technology clients during her consulting roles at global marketing firms.

Jordan is a recognized voice in cloud ERP, digital transformation, and supply chain innovation. She hosts Epicor’s “Manufacturing the Future” podcast, which features industry leaders discussing trends shaping manufacturing and supply chain sectors. She is also a Forbes Tech Council contributor. Jordan holds a Bachelor of Science in Marketing from Santa Clara University in California.

Epicor’s Commitment to Industry-Focused Growth

Epicor has served customers across automotive, building supply, distribution, manufacturing, and retail for more than 50 years. The company’s solutions are tailored to industry needs and adaptable to fast-changing market conditions.

Check out our previous post on WHX Tech 2025 to Drive Global Digital Health Transformation

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Tech Features

In-Hand Comfort Meets Elegant Design – A UI You’ll Love and Performance You Can Count On– Meet Oppo’s Reno 14 Series!

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Oppo Reno 14 Series promotional collage highlighting design and performance

In today’s crowded smartphone market, very few devices make a lasting impression from the first hold. The Oppo Reno 14 Series does exactly that. Its rounded front design, sharp edges, and striking Iridescent Mermaid finish give it a premium look that stands out. At just 7.42 mm thick and 187 g, with aluminium-framed edges, it feels light yet sturdy in the hand.

The 6.57-inch LTPS OLED display offers a 120 Hz Full HD+ experience with HDR10+ support and a peak brightness of 1,200 nits. While the brightness could be slightly higher, the rich colour tones make it ideal for streaming and gaming. The high refresh rate ensures smooth scrolling and responsive visuals.

Display & Performance in the Oppo Reno 14

Powered by the Snapdragon 6 Gen 1 mobile platform, paired with 12 GB of RAM and 512 GB of UFS 3.1 storage, the Oppo Reno 14 Series delivers fluid performance. Everyday tasks, multitasking, and gaming feel effortless. Even after a month of use, there’s no lag, and the phone remains cool under pressure.

The signal reception is equally reliable, performing well even in remote mountain regions. For gamers, the combination of smooth frame rates and strong connectivity makes it a dependable choice.

Camera Setup Built for Creativity

The Oppo Reno 14 Series brings a 32 MP front camera and a triple rear camera system (50 MP + 8 MP + 2 MP). It supports 4K 60 fps HDR video recording, delivering sharp and vibrant footage. Oppo’s image processing handles lighting well, although the AI can occasionally produce slightly artificial tones. When it dials back the processing, the results are impressively natural.

Selfies from the front camera are detailed, making it a strong option for content creators. AI-powered tools such as AI Eraser, AI Reflection Remover, AI Unblur, AI Recompose, and AI Perfect Shot add versatility. Beyond photography, features like real-time translation and cloud-based voice transcription offer extra value.

Battery Life & Charging Speed on the Oppo Reno 14

Battery performance is one of the standout features. The massive 6,000 mAh battery easily lasts over a day of heavy use. Paired with 80 W fast charging, it goes from 0% to 100% in just 40–50 minutes, reducing downtime significantly.

Software and User Experience

Running on ColorOS 15, the interface is polished and responsive. The design is intuitive, though it comes with pre-installed apps that many users may want to remove for a cleaner setup. The combination of IP69 water and dust resistance, strong haptics, and a promised five years of major updates enhances its long-term value.

Verdict: A Strong Contender in Its Price Range

The Oppo Reno 14 Series blends premium design, solid performance, long battery life, and camera versatility into a package that offers excellent value. Whether for everyday use, creative projects, or gaming, it meets a wide range of needs without compromise.

For readers who enjoyed this review, check out our previous feature on Sustainable Tech: How Globant Shapes a Greener Tomorrow to see how innovation is shaping the tech industry.

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