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Sun Siyam Marks 35 Years with Culture-Led Brand Transformation

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Guests dancing at sunset beach celebration with traditional Maldivian performers at Sun Siyam resort

Sun Siyam today unveils a milestone transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the brand (r)evolution introduces a bold new brand statement anchored in The Home of the Maldivian Spirit, reinforcing the group’s position as one of the Maldives’ most culturally authentic resort operators. The transformation elevates guest journeys with new Signature Experiences introduced across all six resorts and strengthens direct relationships with customers through Siyam Rewards. A single identity now unites the group’s five Maldivian resorts and its Sri Lankan retreat under The House of Siyam. To help guests and partners navigate the portfolio, each property is now grouped under three distinct collections: Luxury, Privé, and Lifestyle.

Luxury Collection: elevated by the elements and steeped in the sublime, this is the highest calibre of island indulgence. Sun Siyam Iru Fushi now leads the Luxury Collection, offering premium exclusivity and a perfect sun-soaked paradise.

Lifestyle Collection: vibrant, energetic and designed for dreamlike adventure. The Lifestyle resorts are Sun Siyam Olhuveli and Siyam World, brimming with entertainment, recreation, and a wide mix of experiences for families, friends, and couples alike.

Privé Collection: intimate barefoot hideaways where privacy and bespoke comforts come first. Sun Siyam Iru Veli, Sun Siyam Vilu Reef and Sun Siyam Pasikudah in Sri Lanka form the Privé Collection, romantic havens for travellers seeking soulful escapes.

Central to this evolution are a series of Signature Experiences, designed to go beyond the villa and bring Maldivian heritage and imagination into every stay. Guests can immerse themselves in Maldivian Roots, weekly culinary and cultural journeys celebrating heritage through story and flavour. They can book the Maldives’ first overwater photo studio, the Insta Villa, for envy-inducing moments in six-star surrounds. And they can join the island’s most vibrant scene at the Sun Siyam Beach Club, where afternoons of relaxed lounging turn into evenings of music and dancing under glowing tangerine skies. From the ceremonial Wow Welcome to Hidden Treasure Chests, the culinary journey of Plant Based Bliss and Moonlit Cinemas, each stay is enriched with unexpected moments of joy.

The brand (r)evolution also introduces Siyam Rewards, a digital membership programme that builds stronger direct relationships with guests. Members enjoy personalised itineraries, room upgrades, and optional carbon offsets, with rewards available from the very first booking. Every stay continues to support marine conservation and community projects through the group’s sustainability platform, Sun Siyam Care.

Reflecting on this milestone, Hon. Ahmed Siyam Mohamed, Founder, Owner & Managing Director, said: “When we founded Sun Siyam in 1990, and later opened our first resort in 1998, our goal was simple, to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.”

Deepak Booneady, Chief Executive Officer, added: “This rebrand is not just about design, it is about experience. It is about cultural authenticity, purpose-driven hospitality, and creating moments that spark joy. With the Maldives’ widest choice of villas, the region’s most generous premium all-inclusive plan, and now our Signature Experiences, we are setting the stage for the future of island travel.”

The group selected the best experts in their fields to orchestrate the rebrand: JHAGGER&CO as lead brand advisors, driving a year‑long project that began with in‑depth audience research and an internal reset of vision, purpose, and values; Lee McNichol and Jose Rivero, Founders and Creative Directors of London based StudioSixty7, to refine, restyle and refresh interior environments; and Maldives hospitality pioneer, Dominik Ruhl, who helped the team to develop and implement new operational standards as well as signature experiences, embedding the new brand standards in the day to day service. With an incredible execution by the island operations team, General Managers and Resort Managers, led by VP of Operations at Sun Siyam, Abdulla Thamheed, as well as Sun Siyam’s brand sales, marketing, and public relation teams, the result is a warm, vibrant design system that retains its Maldivian soul while embracing a contemporary edge.

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Hospitality

JD MALAT GALLERY X AFRICAN QUEEN KOJO MARFO INSTALLATION LAUNCHES DURING RAMADAN AT J1 BEACH

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African Queen Dubai unveils a special collaboration with JD Malat Gallery which operates in Downtown, Dubai and Mayfair, London, presenting an installation of works by Ghanaian-British artist Kojo Marfo at its J1 Beach location. Launching during the holy month of Ramadan through to summer, Marfo’s vibrant paintings enter into dialogue with the spirit of African Queen – the iconic Mediterranean restaurant founded on the French Riviera in 1969.

Installed throughout the venue, the works transform African Queen into an immersive cultural setting where gastronomy, art and atmosphere converge. From sunlit interiors to open terraces overlooking the shoreline, guests encounter contemporary African art within a space defined by Riviera elegance and cosmopolitan energy.

Born in 1980, Kojo Marfo is recognised for his distinctive AfroGenesis style – an Afrocentric “new beginning” that fuses Cubist visual language with Akan artistic traditions. His layered figurative works explore identity and spirituality, reframing African heritage through a contemporary lens. Rooted in Ghanaian artistic traditions while engaging with European modernism, Marfo’s work is expressive, symbolic and internationally resonant.

This dialogue between heritage and reinterpretation mirrors African Queen’s own story. Founded in 1969 in Beaulieu-sur-Mer, African Queen embodies Mediterranean art de vivre, where cuisine, culture and celebration unfold in an atmosphere of warmth and timeless glamour. Inspired by the 1951 film The African Queen, the venue’s layered textures and design create an environment that feels transportive yet refined.

At J1 Beach, the concept transitions seamlessly from relaxed daytime dining to vibrant evening gatherings.

Throughout Ramadan, African Queen welcomes guests for sea-view Iftar gatherings, offering a curated set menu designed for sharing. The experience begins with dates and lentil soup, followed by Arabic mezze with warm bread, lamb samosa and stuffed vine leaves. A choice of lamb, beef kebab, chicken tagine or vegetarian tagine follows, concluding with seasonal fruit. Soft drinks, coffee and tea are included per person.

The JD Malat Gallery and African Queen Kojo Marfo installation runs from February 2026 through summer 2026.

À la carte dining is available daily. Iftar is served from sunset throughout Ramadan, Iftar is served from sunset until 9:00 PM, with set menus starting from 296 AED per person, including welcome dates and apricot, sharing starters, a choice of main course, and dessert. The Suhoor menu is available throughout Ramadan from 10:30 PM until 1:30 AM, with last orders taken at 12:45 AM.

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Hospitality

SEVA Holds Its Table Open for Community This Ramadan

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In moments when the wider landscape feels uncertain, SEVA Table continues to hold its doors open as a daily act of care. Guests are invited to break their fast, reconnect and regulate with Ramadan Sufra designed to gently restore after fasting. The menu features dishes that support digestion and help transition the body gradually from fasting to nourishment. Highlights include:

  • Adas bi Hamod, slow-simmered green lentils with Swiss chard and lemon
  • Salt & Date: The Elemental Platter for two, featuring soup, warm dates, beetroot falafel, green shakshouka, hummus, cashew labneh, olives, bread, and tea
  • Light desserts including gluten-free cinnamon rolls and saffron lime key pie for sweetness that lingers without excess.
  • Karak Chai infused with cardamom and saffron

Everything is prepared in-house from scratch and designed to replenish without heaviness.

SEVA continues to operate as usual. The garden remains open for those who simply wish to sit quietly, share tea, or spend time in a steady environment. The café and space remain active, welcoming, and attentive.

“The table is not a backdrop. It is the practice,” says Shadi Enbashi, co-founder of SEVA. “We lay the Sufra each day because the act of gathering, of nourishing one another with care and without noise, is itself a form of presence.”

As always, SEVA offers what it can within its means. Simply a table, set with care, open to all who wish to sit.

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Hospitality

WOMEN’S DAY AT JOE’S CAFÉ: ENJOY A COMPLEMENTARY TIRAMISU WITH THE BURJ KHALIFA VIEW

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With stunning views, comforting cuisine and a warm ambience, Joe’s Café welcomes every woman to unwind, reconnect and celebrate Women’s Day in true Dubai style.

This Women’s Day, celebrate the spirit of ‘Her’ with an indulgent shopping-and-sipping experience at Joe’s Café. Perfectly perched inside The Dubai Mall, the café offers front-row views of the iconic Burj Khalifa and the mesmerising Dubai Fountain, making it one of the city’s most picturesque celebration spots.

Whether it’s a sun-kissed breakfast, a leisurely afternoon lunch between shopping sprees, or an elegant dinner with your closest friends, Joe’s Café creates the perfect setting for heartfelt conversations and memorable moments. To make the occasion even sweeter, guests can enjoy a complimentary Tiramisu with any main dish, available for lunch and Iftar. A delightful touch to toast the women who inspire, lead and uplift every day. Gather your squad, raise a cup, and celebrate ‘Her’ where the city sparkles brightest.

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