Home Integrator
Nolte Küchen to Invest AED 25 Million as Part of Middle East Growth Strategy
Nolte Küchen, Germany’s leading premium kitchen brand, is strengthening its presence in the Middle East as part of a renewed global growth strategy rooted in German design excellence and craftsmanship. Having been present in the UAE market since 2007 with Universal Trading Company (UTC), in a mutually agreed step to further ensure market development and expansion. The brand will now transition to a direct-to-consumer model under its new mainland entity, Nolte UAE.
As part of this expansion, Nolte Küchen will invest over AED 25 million in the coming years. This includes the launch of a flagship showroom on Sheikh Zayed Road by early 2026, and the establishment of a dedicated team of engineers, designers, and architects offering end-to-end kitchen solutions defined by German precision and quality standards. The move underscores Nolte Küchen’s confidence in the UAE’s role as a regional hub for design and innovation, as well as a key market in the company’s international expansion. It strengthens its direct relationships with both B2B and B2C customers through greater brand consistency, service excellence, and competitive pricing.
The UAE’s premium kitchen market has nearly doubled since 2020 and is projected to reach US$200 million by 2030, reflecting sustained demand for high-quality European design. The brand’s continued expansion aligns with this growth, positioning Nolte Küchen to meet evolving customer expectations through faster delivery timelines, improved service, and an expanded product range that includes Nolte Küchen, Nolte Neo, Express Kitchen, and Living & Spa. The brand’s mission remains to bring “Made in Germany” quality, design excellence, and innovation to every home, while catering to diverse market segments across both private and professional customers.

Selva Kumar Rajulu, Managing Director of Nolte UAE, said: “Since establishing Nolte FZE in the region in 2011, we have built a strong legacy rooted in innovation and trust. This new phase, as Nolte UAE, enables us to engage more closely with customers and partners, ensuring every project reflects German design excellence. The UAE has always been central to our journey, and this expansion reinforces our commitment to the market and its role in driving our global presence across high-growth international markets.”
In the Middle East, Nolte Küchen’s presence is anchored by its regional competence centre in Dubai, which oversees markets across 30 countries and have managed to deliver more than 80,000 project kitchens and 35,000 retail kitchens in the last years. Supported by over 75 branded showrooms across the Middle East, Asia, and Africa, the Dubai hub delivers landmark developments such as Tilal Al Ghaf and Harmony Villas in Dubai, MERED’s Iconic Residences design by Pininfarina in the UAE, Rafal Residence in Riyadh, and Al Mouj in Muscat, along with large-scale residential and hospitality projects in Qatar, Jordan, and Kuwait. This regional infrastructure enables the brand to serve both developers and homeowners with scale, precision, and local expertise.
Beyond aesthetics, Nolte Küchen has earned the title of Germany’s most popular kitchen brand, recognised for its superior product quality, design innovation, and customer satisfaction by the German Institute for Service Quality over several years. The company offers one of the world’s widest range of finishes, materials, and configurations, with customisation options that set a global benchmark of personalisation in kitchen design. It also holds the distinction of being the world’s most sustainable kitchen brand, maintaining a 100% production base in Germany and the industry’s first independent sustainability report.
The UAE’s Net Zero by 2050 strategy and Estidama Pearl Building Rating System encourage developers and manufacturers to adopt more sustainable construction and design practices. Nolte Küchen is the only German kitchen brand with both FSC and PEFC certifications, reflecting its commitment to long-term environmental responsibility. The brand also releases annual sustainability reports, highlighting its continued investment in responsible production and transparency.
Home Integrator
ZARA HOME UNVEILS ITS 2025 WINTER FRAGRANCE STORY
A CELEBRATION OF FESTIVE WINTER AROMAS

Zara Home’s much-loved fragrance offering is refreshed with the 2025 Winter Fragrance Story, a seasonal collection designed to bring the warmth, joy and magic of the holidays into every home. This year, the collection celebrates sweet, food-inspired scents that evoke the comforting rituals of festive winter gatherings, from baking gingerbread to indulging in rich, seasonal treats.
The range caters to every corner of the home, featuring reed diffusers, essential oils and scented candles, alongside novelty decorative candles that double as charming holiday décor. Shaped like baubles, gingerbread houses, nutcrackers and Christmas trees, these playful yet elegant pieces fill the home with signature festive aromas while adding a touch of seasonal style.
The 2025 Winter Fragrance Story highlights three distinct collections: The Gingerbread Collection, The Salted Caramel Collection and The Winter Cypress Collection, each capturing a unique facet of the festive season.
The Gingerbread Collection
The comforting aroma of freshly baked gingerbread biscuits is enriched with soft notes of cinnamon and warm spices, creating a cosy and inviting atmosphere. Perfect for evoking the joy of family gatherings and festive baking traditions.
- Top notes: Cardamom, Citrus
- Heart notes: Ginger, Clove
- Base notes: Cinnamon, Wood
Highlights from the collection:

The Salted Caramel Collection
A deliciously indulgent fragrance that blends creamy caramel with vanilla and nut butter, contrasted by a bold touch of salt. Reminiscent of snowy strolls past Parisian patisseries, this scent evokes the irresistible temptation of seasonal treats and the cosy warmth of returning home on a winter day.
- Top notes: Fruity
- Heart notes: Caramel, Praline
- Base notes: Nut butter, Vanilla
Highlights from the collection:

The Winter Cypress Collection
This fragrance awakens the nostalgia of the Christmas season, inspired by the cherished tradition of decorating the tree. With fresh cypress and pine notes, complemented by eucalyptus and clove, it creates a cosy, inviting atmosphere, while the base of moss and cedarwood adds a touch of earthy elegance.
- Top notes: Cypress, Pine tree
- Heart notes: Eucalyptus, Clove
- Base notes: Moss, Cedar, Wood
Highlights from the collection:

The 2025 Winter Fragrance Story by Zara Home is designed to transform the home into a haven of festive spirit, where each scent tells a story and awakens cherished memories of the season. The collection invites customers to celebrate traditions, create new moments and indulge in the irresistible aromas that make Christmas truly unforgettable.
Zara Home, operated by Azadea Group, has stores across Dubai, Kuwait, Qatar, Bahrain, Lebanon, Oman, Egypt, Jordan and Algeria. Shop in stores, online or through the Zara Home application.
Home Integrator
ELEVATE AND ENNISMORE HOST RAK’S BIGGEST EVENT OF THE SEASON TO UNVEIL THE AED 1.8 BILLION MONDRIAN AL MARJAN ISLAND BEACH RESIDENCES
ELEVATE, the visionary lifestyle real estate brand from One Group, together with Ennismore, the world’s fastest-growing lifestyle hospitality company, officially unveiled the Mondrian Al Marjan Island Beach Residences with an unforgettable one-night immersive launch event at Atlantis The Royal, Dubai. Valued at AED 1.8 billion, the project marks a defining milestone for Ras Al Khaimah, introducing the region’s first-ever Mondrian-branded beachfront residences and reinforcing ELEVATE’s USD 1 billion UAE development pipeline.
Arch. Abdulla Al Abdouli, Group CEO of Marjan, commented, “We are glad to see the excitement around Mondrian Al Marjan Beach Residences, which is a fitting inclusion to our island’s ever-growing portfolio of branded residences. This development truly echoes our vision of creating premium, lifestyle-led destinations and is sure to offer global residents and investors a new benchmark for branded beachfront living.”
Zeeshaan Shah, Founder & Chairman of ELEVATE, stated, “Tonight’s celebration marks a remarkable milestone for ELEVATE. Mondrian Al Marjan Island Beach Residences is more than a development—it is a new expression of what beachfront luxury can be. We have created a space where art, culture, wellness, and community converge in ways never seen before in the UAE. We are proud to present our flagship project and continue elevating the standards of residential living in the region.”
Set on Al Marjan Island, one of the UAE’s fastest-growing luxury and entertainment destinations, the project has witnessed extraordinary demand. With 343 residences rapidly selling out, investor interest continues to surge due to the community’s proximity to Wynn Al Marjan Island, pristine beachfront access, and world-class hospitality offerings by Ennismore. Designed by San Francisco-based architectural firm Gensler, with interiors by London’s Bergman Design House, the development blends bold design with sensory storytelling.
The crown jewel of the project, the 10,000-square-foot Sky Mansion, features 28-foot ceiling heights, a private rooftop garden, and an infinity pool overlooking the Arabian Gulf. Listed at USD 10 million, it stands as one of the most exclusive homes in Ras Al Khaimah.
Ras Al Khaimah’s most anticipated real estate launch of the season drew remarkable excitement, with guests filling the entrance of Atlantis The Royal in lively anticipation. A packed turnout gathered to witness the spectacular reveal, reflecting the overwhelming interest in Elevate’s newest landmark.
The star-studded launch, emceed by fashion icon Jessica Kahawaty, also drew notable regional personalities including Youmna Khoury and Zeynab, adding to the event’s fashion-forward energy. More than a project debut, the celebration framed Mondrian Al Marjan Island Beach Residences as the emirate’s new destination where design, lifestyle, and coastal glamour come together.
The immersive journey began as attendees passed through a kinetic tunnel of fabric, projection, and light, creating a surreal transition into Mondrian’s world of expressive luxury. The dramatic reveal of the architectural model unfolded beneath a choreographed lift of illuminated drapery, drawing applause as the full vision of the development was unveiled.
Throughout the event, custom-built design-led spaces immersed guests in Mondrian’s art-driven identity, from editorial portrait studios to a stage backdrop brought to life with kinetic projection mapping. Experiential activations spanned mixology, performance, and live artistry, including a neon-lit sculptural bar and a captivating live artwork creation by celebrated UAE artist Diaa Allam, who painted a piece inspired by Ras Al Khaimah’s cultural spirit. Setting the tempo for the night, DJ Tala Samman infused the space with her signature sounds, lifting the mood, energising the crowd, and giving the celebration its unmistakable pulse.
Louis Abboud, Regional Head of Lifestyle Collective IMEAT at Ennismore, added,
“Mondrian has always been about pushing boundaries and creating spaces that inspire. Launching this project on Al Marjan Island is a natural evolution of our brand’s creative ethos. This is not just a residence, it’s a living gallery, a social hub, and a sanctuary of style.”
RESIDENCE TYPES
- The Residences: 1–3 bedroom apartments starting from AED 2.55 million
- The Front Row Collection: 3–5 bedroom beachfront townhouses with direct beach access starting from AED 8.54 million
- The Sky Collection: 3–5 bedroom duplex and triplex sky villas with private pools and panoramic Gulf views starting from AED 8.53 million
Residents will enjoy over 60,000 sq. ft. of curated amenities, including the Mondrian Sky Club, Fi’lia Beach, championship fitness facilities, infinity pools, concierge services, and Accor Platinum Status benefits across 5,600 hotels worldwide.A flexible 60:40 payment plan is available, with project completion scheduled for Q4 2028.
Home Integrator
DAZE EXPANDS IN DUBAI WITH THE LAUNCH OF ITS SECOND SHOWROOM
Daze, the contemporary furniture brand celebrated for its refined modernity and inventive design, has officially opened its second showroom in Dubai. Situated in the city’s dynamic Sheikh Zayed Road, the 550-square-meter space debuts the brand’s newest collections, uniting timeless forms with innovative materials to capture the evolving language of modern living.
The launch of Daze Dubai, the brand’s second showroom, marks a significant step in its regional expansion, further establishing its distinctive design philosophy within a city celebrated for its cultural diversity, architectural ambition, and global design influence. Conceived as an immersive experience, the showroom balances contemporary functionality with quiet elegance, inviting visitors to explore thoughtfully curated pieces that champion comfort, individuality, and elevated everyday living.
“Design is at the heart of everything we do at Daze,” said Mrs. Zeina Batal – General Manager at Daze. She added “With this new showroom in Dubai, a city that mirrors our values of creativity, design excellence, and forward-thinking vision, we wanted to create a space that reflects our passion for form, texture, and harmony.”
Building on the success of its flagship showroom in Lebanon, Daze continues to strengthen its presence across the region, with additional openings planned in the GCC and soon in Africa, reinforcing its position as a rising leader in modern furniture and interior design.
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