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Nolte Küchen to Invest AED 25 Million as Part of Middle East Growth Strategy

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Nolte Kuchen to Invest AED 25 Million as Part of Middle East Growth Strategy

Nolte Küchen, Germany’s leading premium kitchen brand, is strengthening its presence in the Middle East as part of a renewed global growth strategy rooted in German design excellence and craftsmanship. Having been present in the UAE market since 2007 with Universal Trading Company (UTC), in a mutually agreed step to further ensure market development and expansion. The brand will now transition to a direct-to-consumer model under its new mainland entity, Nolte UAE.

As part of this expansion, Nolte Küchen will invest over AED 25 million in the coming years. This includes the launch of a flagship showroom on Sheikh Zayed Road by early 2026, and the establishment of a dedicated team of engineers, designers, and architects offering end-to-end kitchen solutions defined by German precision and quality standards. The move underscores Nolte Küchen’s confidence in the UAE’s role as a regional hub for design and innovation, as well as a key market in the company’s international expansion. It strengthens its direct relationships with both B2B and B2C customers through greater brand consistency, service excellence, and competitive pricing.

The UAE’s premium kitchen market has nearly doubled since 2020 and is projected to reach US$200 million by 2030, reflecting sustained demand for high-quality European design. The brand’s continued expansion aligns with this growth, positioning Nolte Küchen to meet evolving customer expectations through faster delivery timelines, improved service, and an expanded product range that includes Nolte Küchen, Nolte Neo, Express Kitchen, and Living & Spa. The brand’s mission remains to bring “Made in Germany” quality, design excellence, and innovation to every home, while catering to diverse market segments across both private and professional customers.

Nolte Kuchen to Invest AED 25 Million as Part of Middle East Growth Strategy

Selva Kumar Rajulu, Managing Director of Nolte UAE, said: “Since establishing Nolte FZE in the region in 2011, we have built a strong legacy rooted in innovation and trust. This new phase, as Nolte UAE, enables us to engage more closely with customers and partners, ensuring every project reflects German design excellence. The UAE has always been central to our journey, and this expansion reinforces our commitment to the market and its role in driving our global presence across high-growth international markets.”

In the Middle East, Nolte Küchen’s presence is anchored by its regional competence centre in Dubai, which oversees markets across 30 countries and have managed to deliver more than 80,000 project kitchens and 35,000 retail kitchens in the last years. Supported by over 75 branded showrooms across the Middle East, Asia, and Africa, the Dubai hub delivers landmark developments such as Tilal Al Ghaf and Harmony Villas in Dubai, MERED’s Iconic Residences design by Pininfarina in the UAE, Rafal Residence in Riyadh, and Al Mouj in Muscat, along with large-scale residential and hospitality projects in Qatar, Jordan, and Kuwait. This regional infrastructure enables the brand to serve both developers and homeowners with scale, precision, and local expertise.

Beyond aesthetics, Nolte Küchen has earned the title of Germany’s most popular kitchen brand, recognised for its superior product quality, design innovation, and customer satisfaction by the German Institute for Service Quality over several years. The company offers one of the world’s widest range of finishes, materials, and configurations, with customisation options that set a global benchmark of personalisation in kitchen design. It also holds the distinction of being the world’s most sustainable kitchen brand, maintaining a 100% production base in Germany and the industry’s first independent sustainability report.

The UAE’s Net Zero by 2050 strategy and Estidama Pearl Building Rating System encourage developers and manufacturers to adopt more sustainable construction and design practices. Nolte Küchen is the only German kitchen brand with both FSC and PEFC certifications, reflecting its commitment to long-term environmental responsibility. The brand also releases annual sustainability reports, highlighting its continued investment in responsible production and transparency.

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DUBAI INVESTMENTS BREAKS GROUND ON LANDMARK AL VISTA MIXED‑USE DEVELOPMENT IN MEYDAN, COMMENCES MAIN CONSTRUCTION WORKS

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Dubai Investments breaks ground on Al Vista, its landmark mixed‑use development in Meydan Horizon. Developed through its wholly‑owned real estate subsidiary, Dubai Investment Real Estate (DIR), Al Vista is a large‑scale mixed‑use development comprising residential, commercial and retail components within a unified masterplan.

The ground‑breaking ceremony was held in the presence of Khalid bin Kalban, Vice Chairman and CEO, Dubai Investments, Obaid Salami, General Manager, Dubai Investment Real Estate along with other senior representatives and the contractor for the project.

As part of the milestone, DIR also signed the main construction contract with JV Hourie Paramount appointing the contractor to deliver the project in line with the approved execution plan.

Commenting on the ground-breaking, Obaid Salami, General Manager of Dubai Investment Real Estate, said: “Al Vista represents an important addition to DIR’s portfolio and reflects a disciplined approach to development, anchored in quality, execution certainty and long‑term value creation. With main construction now underway, DIR is committed to delivering well‑planned, high‑quality developments in key growth locations across Dubai, positioning Al Vista to emerge as a defining mixed‑use destination upon completion.”

Located within Meydan Horizon, one of Dubai’s most sought‑after mixed‑use districts, Al Vista comprises a 39‑storey residential tower featuring 312 apartments, including one‑, two‑ and three‑bedroom units, alongside a 19‑storey commercial tower offering approximately 120,000 sq. ft. of shell‑and‑core office space, complemented by integrated retail components. The development is designed to support a connected urban environment, with a comprehensive range of lifestyle and recreational amenities serving both residents and commercial occupiers. Construction is advancing as scheduled, with planned completion targeted for Q1 2028

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DAMAC’S AMIRA SAJWANI: IN THE PRESENCE OF HH MOHAMMED BIN ZAYED AL NAHYAN AND HH MOHAMMED BIN RASHID AL MAKTOUM, WE HAVE NOTHING TO FEAR

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Amira Sajwani, Managing Director of DAMAC Properties, the UAE’s and the Middle East’s largest private real estate developer, issued a statement affirming confidence in the future of the United Arab Emirates despite the current political tensions in the Middle East and the GCC.

Sajwani emphasised that the nation’s continued stability and economic strength are underpinned by the country’s wise leadership and long-term vision, which have consistently guided the UAE through global and regional challenges while reinforcing its economic fundamentals.

Commenting on the current conditions, Amira Sajwani, said: “In the presence of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE and the Ruler of Abu Dhabi, and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, and the Ruler of Dubai, we have nothing to fear. History has taught us that the UAE always overcomes challenges and emerges stronger. We witnessed this during the global financial crisis in 2008, during COVID-19, and again following the April 2024 storm widely known as the ‘Hadeer Storm.’ With the guidance of our leadership, this time will be no different. The UAE will continue to move forward with resilience and confidence.”

Sajwani added that the strength of the UAE’s economic fundamentals, particularly in the real estate sector, continues to be reflected in record market performance. According to Dubai REST, Dubai recorded AED 246.12 billion in real estate sales in Q1 2026, compared to AED 142.7 billion in Q1 2025, representing a 72.46% year-on-year increase.

“These figures clearly demonstrate that despite political tensions across the region, the fundamentals of Dubai’s real estate market remain exceptionally strong,” Sajwani said. “Demand continues to grow, and investor confidence in Dubai remains robust, reinforcing the emirate’s position as one of the world’s most attractive investment destinations.”

Sajwani further noted that DAMAC Properties continues to play a leading role in the market’s performance. The developer ranked No. 1 in Dubai’s real estate industry by market share of sales transactions, recording a total of 3,663 units sold, further cementing its position as a key contributor to the emirate’s real estate success.

She also confirmed that construction progress across all DAMAC projects remains on track, with handover timelines continuing as scheduled without any changes, reflecting the company’s strong operational capabilities and commitment to delivering projects on time.

Sajwani concluded by reaffirming that the UAE’s leadership, economic vision, and global reputation for stability will continue to attract international investors and sustain long-term growth across key sectors, including real estate.

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MORE THAN 300,000 DAMAC RESIDENTS URGED TO SWITCH OFF LIGHTS THIS SATURDAY

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DAMAC Properties, the largest private real estate developer in the UAE and the Middle East, has urged more than 300,000 residents staying across its communities and team members to participate in Earth Hour 2026’. The annual sustainability initiativeis part of a global movement highlighting the urgent need for climate awareness and energy conservation.

On Saturday, March 28, DAMAC communities and towers across Dubai will go dark by switching off lights for one hour, starting 8.30pm. The initiative is supported by community engagement teams and sustainability champions from LOAMS, the award-winning, jointly owned property and community management company.

DAMAC’schampioning of Earth Hour reinforces its commitment to building a sustainable future. Switching off lights for one hour across 50,000 homes has an impact equivalent to planting 200 trees that thrive for a decade. It saves 10,800 kWhr, equal to 4900kg of carbon dioxide emissions.

Patricia Torres, a resident of DAMAC Hills 2, noted: “It is motivating to see our community united for a meaningful cause. Earth Hour helps us appreciate how simple actions taken together can create real and lasting change. We look forward to playing our part by switching off lights and make a positive impact in the fight against climate change.”

Earth Hour, organised by WWF, is a global grassroots movement that started as a lights-out event in Sydney, Australia in 2007. Since then, it has grown to engage millions of supporters globally. As the movement grows, the one-hour lights out event continues to be the symbol of a broader commitment toward nature and our planet.

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