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RAMPING UP

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Updated : March 25, 2015 02:37  pm,
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img108D-Link continues to further enhance its reach into the channel and also strengthen its regional resources including support for partners and customers.D-Link has built up strong channel in the region and that has been key to its continued success as one of the top networking Brands in the regional market. The networking manufacturer continues to further enhance its reach into the channel and also strengthen its regional                                                                   resources including support for partners and customers.

Sakkeer Hussain, Sales & Marketing Director at D-Link MEA says, “During the past three years we have been investing heavily in human resources, increasing our overall head count of the Middle East and African with in-country offices to provide the local touch and flavor to our solution offerings. We have added support call centers across the region and we established training facilities in different countries to equip our partners with the necessary know-how to provide our customers with a better D-Link experience. D-Link has started the implementation of partner programs to enhance our relationship in retail, Telco and solution business segments.

The manufacturer is also planning to follow this example also in the African markets by enhancing its presence there with more training and technical facilities. D-Link will be focusing on extending its reach in many African countries, to ensure they get a sizeable share of the action in terms growing Infrastructure and Internet investments in key African countries.

While Dubai continues to be the hub for the region, D-Link is all set to consolidate its reach in the Saudi market on a firm footing this year by reinforcing relationships with power retailers. The company has offices across GCC which is taking them closer to the individual markets.

Sakkeer adds, “For the year 2015, we are planning to majorly expand our business in the GCC, including KSA – by reinforcing our collaboration with Power Retailers. We added new members to our team who will be enhancing our reach in the consumer and solution business market. To be able to provide a “local” experience to the consumers, we have set up offices all over the GCC, including KSA, from where our plans will be followed through. Our team is reporting back to the D-Link MEA headquarters in Dubai, which also serves as the hub for shipping out all the goods to the region.

Besides being channel friendly, the manufacturer has been quick to bring to market new Technologies. D-Link also ensures its price positioning is quite reasonable and that its solutions provide an unmatched network experience for everyone at affordable price points.

Sakkeer says, “Adaption of new technologies and following proper time-to-market strategies have been some of our key success aspects, that allowed us to have an edge in the networking industry. To name a few, D-Link was the first to introduce green technologies embedded in network switches, 11ac portable devices, or even bring the concept of personal cloud to consumers.”

D-Link has also been one of the first vendors who introduced the 11 AC series of products to the business segment with various offerings.

In 2014, the company claims that its wireless AC devices have been extremely popular with D-Link offering 11AC-based routers, business Access Points, Powerline devices, IP cameras and Wireless Range Extenders.

“The demand for speed and coverage has made D-Link launch many more 11AC solutions in 2015, which could see consumer and business solutions with data throughput rates of up to 5300Mbps and higher. In the enterprise sector, we have been very successful with enterprise solutions such as 40G Connectivity, offering data center solutions.”

The networking manufacturer also views Home automation as a significant opportunity going forward. It already offers a significant portfolio of products under the home automation portfolio. The manufacturer’s home automation products are already available under Wi-Fi version and are likely to be further expanded, both in terms of range and new Technology introductions.

Sakkeer adds, “We expect more low-energy products based on technologies like 802.11ah, Z-Wave and Bluetooth 4.0 to be available in DIY concepts by the second half of the year. D-Link will cover multiple solutions from homeplus, to switches, water/smoke sensors, window/door alarms, motion detection sensors, and different types of surveillance cameras HVAC controllers, door locks and much more to improve the quality of life. These devices will be linked over the reliable D-Link cloud platform. Home automation can be seen as a Power Retailers DIY solution or can also be integrated as a solution for business solutions for Telcos or solution partners. This for sure would be a big area for growth in the near future.”

The company has lined up various incentive programs for its partners and will be launching them quite soon. With these programs, the company anticipates to facilitate win-win scenarios both for itself and its partners.

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The Role of Technology in Elevating Quality and Sustainability

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Gautam Rice

By: Gautam Aggarwal, Managing Director of Gautam Rice

In today’s fast-evolving food and beverage (F&B) sector, the role of technology has moved beyond convenience to become a cornerstone for quality assurance, sustainability and operational efficiency.

Gautam Rice, the UAE’s most-consumed brand of basmati rice and the country’s largest importer of basmati rice – as well as a leading rice distributor across key regional markets – exemplifies how leveraging advanced technologies can elevate traditional practices and meet the shifting demands of modern consumers.

At the heart of our commitment to premium quality is the integration of cutting-edge technology in our rice milling and quality control processes.

One of the pivotal innovations is the use of SORTEX machines. Considered the gold standard in rice milling, SORTEX machines are equipped with advanced cameras and AI-driven systems to meticulously sort and remove impurities, discoloured grains and other unwanted particles.

This is achieved by using precise “air bullets” – ensuring each batch meets stringent quality standards. Additional quality control equipment such as moisture metres, whiteness testers and length graders help guarantee the consistency and integrity of each and every grain.

Quality isn’t just a standard – it’s a promise made possible through the smart integration of technology. This precision-driven approach ensures consumers receive the finest quality rice in every bag, reinforcing our commitment to excellence.

Sustainability through technological integration

Sustainability in the F&B sector is not just about green initiatives; it’s about embracing innovative solutions to reduce environmental footprints.

We’ve embedded sustainability into our core by incorporating solar power in our production facilities in India, significantly cutting down on carbon emissions.

Beyond energy, we’ve reimagined packaging processes with a focus on recyclability. By using recyclable materials and implementing a circular recycling programme, we’re able to collect and repurpose used rice bags for multiple industries, minimising waste and promoting eco-friendly practices.

This commitment to sustainability is a strategic initiative where technology plays a crucial role. With growing global concerns about the environment, we aim to set an example of how technology-driven sustainability can align with operational goals.

For many F&B companies, the challenge lies in finding the right balance between traditional practices and technological advancements. At Gautam Rice, we strike this balance. A key traditional practice we uphold is ageing rice for two years, for example. This ageing process, entirely natural and technology-free, enhances the aroma, flavour and texture of the rice, resulting in a premium product, perfected through time-honoured techniques.

While the ageing process remains deeply rooted in tradition, we also leverage data analytics and advanced sorting technologies to maintain consistency, quality and efficiency in other areas. This dual focus on tradition and technology enables us to preserve our legacy while innovating for the future.

Data analytics drive efficiency

The modern supply chain is a complex network, and in the competitive landscape of the F&B industry, having a robust system for demand forecasting and procurement planning is crucial. We’ve embraced data analytics to gain valuable insights into market trends and consumer behaviour. This data-driven approach enables us to optimise our distribution network and plan procurement in advance, reducing waste and ensuring product availability across markets like the UAE, Oman and KSA.

In a region characterised by dynamic market demands, proactive use of analytics not only drives efficiency but also fosters agility in meeting consumer needs.

Packaging is a vital component in maintaining product integrity, especially during long-distance shipments. We’ve made significant strides in packaging by adopting multi-layer food-grade solutions that provide superior protection against moisture and contamination. All packaging materials are food-controlled and certified for safety.

As with many other business areas, the global F&B sector is clearly undergoing a digital transformation to keep pace with changing consumer expectations and supply chain complexities. Our approach to digital transformation is comprehensive. By using data analytics, remote work setups and digital tools, we maintain seamless communication and operational efficiency. In an industry where adaptability is key, our investment in digital solutions enables us to stay agile and responsive to market dynamics.

The importance of technology in the F&B sector cannot be overstated. For companies like ours, leveraging technology is not just about staying competitive; it’s about elevating quality, ensuring sustainability and meeting the evolving expectations of consumers. By combining traditional practices with advanced technology, Gautam Rice has set a high standard in the industry – highlighting how technology can be harnessed to create a better, more sustainable future for all.

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Transforming Internal Audit: A Strategic Imperative for Middle East Fintech

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Protiviti

By Sanjay Rajagopalan, Managing Director, Protiviti Member Firm for the Middle East region

A transformative wave is sweeping across the financial landscape in the Middle East. Our region, long known for its oil wealth and traditional banking strongholds, is rapidly emerging as a global fintech hub. From the gleaming towers of Dubai International Financial Centre to the innovative startups in Riyadh and the tech incubators of the Abu Dhabi Global Market, we are witnessing a digital renaissance that promises to reshape our economic future. Yet, as we stand on the edge of this exciting new era, we face a critical challenge that demands our immediate and urgent attention: the evolution of internal audit standards in the face of technological disruption.

The fintech revolution signifies a seismic shift that’s redefining our financial systems. Blockchain technology is challenging traditional notions of transaction verification. AI is revolutionizing credit scoring and risk assessment. Big data analytics are providing unprecedented insights into consumer behaviour and market trends. In this rapidly evolving landscape, our traditional approaches to internal auditing are quickly becoming obsolete.

As leaders in the Middle East‘s financial sector, we must recognize that this technological shift presents both immense opportunities and significant risks. The potential for growth and innovation is considerable, but so too are the challenges of cybersecurity, data privacy, and regulatory compliance. In this context, the global evolution of internal audit standards is essential to our region.

A Strategic Shift in Internal Auditing

The new Global Internal Audit Standards represent a more integrated and strategic approach of the auditor’s role in the digital age. No longer can we view internal auditing as a retrospective and siloed function, focused solely on financial reporting and compliance. Instead, we must embrace a forward-looking, strategically oriented approach that positions internal audit at the very heart of our organizations’ decision-making processes.

This strategic shift encompasses several key dimensions. First and foremost is the move towards proactive risk management. In the fast-paced world of fintech, waiting for risks to materialize before addressing them is a luxury we can no longer afford. Our internal audit functions must evolve to become proactive risk management partners, working together with executive leadership to anticipate and mitigate potential threats before they emerge. This requires a deep understanding of both technological trends and the unique regulatory landscape of the Middle East.

Equally crucial is the integration of technology into the audit process itself. As our fintech firms leverage increasingly sophisticated technologies, our auditors must become technology experts. They need to understand not just the mechanics of blockchain or AI but their strategic implications for our businesses. This technological proficiency will enable our auditors to provide valuable insights on everything from system vulnerabilities to the ethical implications of algorithmic decision-making.

The focus on operational efficiency is another crucial aspect of this evolution. In the competitive world of fintech, operational agility is vital to success. The new audit standards emphasize continuous auditing and real-time monitoring, leveraging advanced analytics to provide timely insights that can drive operational improvements. By embracing these approaches, our internal audit functions can become catalysts for innovation and efficiency across our organisations.

Perhaps most importantly, the evolving standards call for internal audit to align closely with organisational strategy. Internal auditors must understand the ‘how’ of our operations and the ‘why’ – the strategic goals and market positioning that drive our decision-making. Only then can they provide valuable insights that help steer our organisations toward long-term success.

The Urgency of Adaptation

The need for change is urgent, particularly in our region. The Middle East’s fintech sector is growing at an unprecedented rate, with investments pouring in from local and international sources. Our regulatory bodies, from the UAE’s DFSA to Saudi Arabia’s SAMA, are developing innovative frameworks to support this growth. In this dynamic environment, we must maintain our internal audit practices. The cost of inaction is high. Firms that fail to adapt risk not only regulatory non-compliance but also strategic obsolescence. In a sector where trust is paramount, robust and forward-thinking internal audit practices are essential to maintaining investor confidence, consumer trust and stakeholder expectations.

A Roadmap for Transformation

Transforming our internal audit functions to meet these new challenges will require concerted effort and strategic investment. A comprehensive roadmap for change must begin with a focus on talent. We need to attract and retain auditors who are both financially savvy, technologically proficient, and strategically minded. This may involve rethinking our recruitment strategies and investing heavily in ongoing training and development for upskilling people.

Hand in hand with this focus on talent must come a wholehearted embrace of technology. Our audit functions need to be at the forefront of technological adoption. This means investing in advanced analytics platforms, AI-powered audit tools, and robust cybersecurity systems. These technological investments will not only enhance the efficiency of our audit processes but also ensure that our auditors are equipped to understand and evaluate the cutting-edge technologies being deployed across our fintech sector.

Fostering collaboration is another crucial element of this transformation. Breaking down silos between internal audit and other organizational functions is essential. We must create cultures where auditors work closely with IT teams, risk management professionals, and business strategists. This collaborative approach will ensure that our audit functions have a holistic view of our organizations and can provide insights that are truly valuable at a strategic level.

Our audit methodologies too, must evolve to become more agile, risk-focused, and forward-looking. This may involve adopting new frameworks that emphasize continuous auditing and predictive risk assessment. Moving away from periodic, retrospective audits towards a model of ongoing monitoring and analysis, we can ensure that our audit functions provide real-time insights that drive business performance.

Finally, as our audit practices evolve, we need to maintain open dialogues with regulatory bodies to ensure alignment and contribute to developing supportive regulatory frameworks. The Middle East has the opportunity to lead the way in crafting regulatory environments that foster innovation while maintaining robust risk management practices. Our internal audit functions can be crucial in shaping these regulatory conversations.

A Call to Action

The evolution of internal audit standards presents an opportunity for change. By embracing this change, we can keep pace with global best practices and define the future of internal auditing in the digital age. As leaders in the financial technology space, we must champion this transformation within our organisations. We must allocate the necessary resources, drive cultural change, and position internal audit as a strategic partner in our journey toward innovation and growth. The path ahead is challenging, but the rewards are immense. By revolutionising our approach to internal auditing, we can build more resilient, efficient, and trustworthy financial institutions. We can create an environment that fosters innovation while maintaining the highest risk management and corporate governance standards.

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The Role of Communication Technology in Transforming Hospitality: A GITEX 2024 Perspective

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Sheena Philip, Managing Director Ben InfoTech, Fanvil

Hospitality has taken a quantum leap forward—not just in the form of plush hotel rooms or scenic vistas, but also in these hyper-connected times. It’s about crafting frictionless, tailored experiences for guests—from the reservation process to everything that follows—and communication technology is at the heart of this shift. This transformation was vividly highlighted at GITEX Global 2024 in Dubai, where the integration of digital tools into service standards was showcased. This evolution in hospitality, closely observed by Ben Info Tech, is not just about adopting new gadgets; it signifies a fundamental reshaping of operational practices and guest interaction paradigms.

The UAE, with its world-class hotels and forward-thinking tech vision, has emerged as a global hub for hospitality innovation. The theme of “Global Collaboration to Create the Future AI Economy” at the recently concluded GITEX Global 2024 provided the perfect platform to showcase how AI-driven communication tools are subtly yet fundamentally transforming guest interactions with hotels and resorts. This convergence of cutting-edge technology and guest services is not merely a trend—it’s a cultural shift


Intelligent Communication: Crafting Unforgettable Guest Journeys
The journey of enhancing guest experiences begins well before they set foot in the hotel, with communication technologies playing a pivotal role in setting the tone for their stay. From automated booking confirmations to personalized devices in guest rooms, every touchpoint is designed to forge an emotional connection, making the guest feel effortlessly looked after. The exposition at GITEX 2024 highlighted technologies that not only meet but exceed guest expectations through advanced IP phones and interactive touchpoints that allow guests to customize their stay with simple taps or voice commands. Such innovations enhance convenience and craft experiences that resonate on a personal level.
Take, for instance, advanced IP phones and interactive touchpoints that streamline guest services. Gone are the days of relying on a front desk call for basic requests. With these devices, guests can now control room settings, request room service, or even customize their stay, all with a few taps or voice commands. It is far beyond bells and whistles; these communication solutions place practicality first and foremost. They help staff manage personal preferences, anticipate needs, and respond to requests faster by integrating with hotel management software. Such differentiators are critical in a journey to stand out amidst a myriad of perfect hotel options in a city like Dubai where hotel standards are stratospherically high!

Operational Mastery: The Backbone of Hospitality Excellence
Beyond guest-facing technology, the real unsung heroes in this digital evolution are the systems working tirelessly behind the scenes. While a guest’s experience may revolve around convenience, comfort, and personalization, the hospitality industry runs on the efficiency of its operations. GITEX 2024 offered a glimpse into how internal communication is being transformed, elevating staff collaboration and response times.
Smart communication devices integrated with Property Management Systems (PMS) allow staff across various departments to coordinate with minimal disruption to guest services. These tools reduce manual errors and are critical in ensuring that luxury hotels in cities like Dubai can offer world-class service while maintaining high operational efficiency.

Security at the Forefront: Tech-Enabled Peace of Mind
In a city that welcomes millions of visitors each year, safety is paramount. Guests today expect their privacy and security to be seamlessly managed through technology, and communication tools play a crucial role in delivering this. The integration of communication devices with security systems, highlighted during the expo, offers a multi-layered defense, providing peace of mind to guests and staff alike. AI-based monitoring systems, which link real-time communication platforms with security management, are reshaping hotel security dynamics, allowing for prompt responses to any unusual activities. AI-based monitoring systems have also changed the dynamics of security in hotels by linking them with real-time communicating platforms. From tracking access points to managing emergency responds to unusual activities, these systems builds a solid security framework.

Looking Towards Tomorrow: Hospitality’s Next Tech Frontier
The transformation sparked by communication technology in hospitality is just the beginning. As showcased at GITEX 2024, the future holds even greater potential for integrated, AI-powered communication systems that not only anticipate guest needs but also optimize hotel operations to a degree we’re only beginning to imagine. As the industry looks ahead, companies like Ben Infotech are playing a pivotal role by offering devices that are both innovative and practical. Our range of hotel communication devices from Fanvil, for instance, exemplifies the kind of forward-thinking technology that is driving this transformation. These business-grade devices tailored for hospitality and hotel applications come with HD audio, LED programmable keys, and integrations with the Hotel Management System. From an IP phone in the guest room to a lobby intercom, the right communication device can revolutionize hotel operations and guest experiences. The commitment of Ben Info Tech to adopting these technologies ensures that their hospitality partners are not just keeping pace with technological advancements but are staying ahead of them. As the industry evolves, the focus remains on providing experiences that are not only seamless and secure but also uniquely tailored to the needs of guests and the operational demands of the hospitality sector.


As technology continues to propel the hospitality industry forward, Ben Info Tech’s contributions in embracing and implementing these innovations underscore its pivotal role in the sector’s ongoing transformation. As highlighted at GITEX 2024, the next wave of digital transformation in hospitality has arrived—centered around smarter, more connected communication. Hotels are not only meeting modern expectations by integrating innovations to enhance guest experiences, but also by leveraging these technologies for improved internal operations. With the UAE positioning itself as a key hub for both hospitality and technological advancements, communication and collaboration solutions will remain central to this evolution—delivering seamless, secure, and personalized experiences for both guests and staff.

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