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Hyperconvergence brings in the future

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HCI (hyper converged infrastructure) is largely being seen as the next phase in the journey towards software defined dynamic infrastructure and offers more benefits than converged infrastructure. HCI, with a software defined interface on top of commodity hardware, offers a shared pool of compute, storage and networking resources. It promises to do away with the limitations of silos of IT infrastructure and vendor lock-in.

According to Gartner, HCIS will be the fastest-growing segment of the overall market for integrated systems and the market for hyperconverged integrated systems (HCIS) will grow 79 % to reach almost $2 billion in 2016, propelling it toward mainstream use in the next five years.

Anand Chakravarthi, Area Vice President – Middle East Sales at Pivot3 says, “Converged infrastructure provided an on-ramp to more comprehensive, software-defined solutions like hyperconvergence. While enterprise-sized companies have typically been the most aggressive with adopting converged infrastructure, some SMBs have bought in as well, seeking benefits of agility and lower capital expenditures. But IT professionals still face certain problems with converged infrastructure – for one, lack of visibility and control of their own environments, also vendor lock-in and being forced to buy more than what they need, which drives up costs and consumes valuable floor/rack space.”

Hyperconvergence, while still in the early stages of adoption in the Middle East, is seen as the next logical step in the evolution of software-defined infrastructure. It radically simplifies data management, provides a single shared resource pool, and goes beyond servers and storage to make many legacy services like data protection products such as backup and replication obsolete, opines Anand.

He adds, “Customers in the region are very sensitive about their data and HCI is a great platform with low TCO, much lesser datacenter footprint, as gateway for their local secure system for critical data; non-critical mass data can then be moved to the cloud. Such tiers help the customer achieve the best return of their investment and data security.

Shams Hasan, Enterprise Product Manager, Dell Middle East says that there is a common misconception in the industry that to take advantage of Hyper-Converged Infrastructure (HCI) opportunities Customers need to have experience and/or, adoptions and implementations of conventional “converged infrastructure” but this is far from true.

He adds, “HCI solutions usually come in a package of their own – for example the Dell PowerEdge XC series offers appliances that come bundled with Dell’s globally recognized rack-server technology and Nutanix’s software to provide Customers a best-of-breed HCI solutions.  So, HCI solutions actually offer customers who may not have yet taken advantage of conventional “converged infrastructure” solutions the opportunity to leap-frog the trend and go straight to HCI.”

Kartik Shankar, Senior Sales Manager, StorIT Distribution doesn’t pick sides and opines that says that converged and hyper converged infrastructure both help efficiently manage resource-hungry software applications, which is why many regional organizations are adopting either of these approaches. He elaborates that both approaches have their pros and cons but must be chosen wisely to meet specific requirements.

He adds, “In converged infrastructure approach, best-in-class of compute, network, storage and server virtualization products are engineered together to address solutions that require ultimate flexibility and massive growth. These solutions are managed, maintained, serviced and supported by a single vendor. Due to its standardization, most of the time it becomes very difficult to add additional aspects and variants of a traditional datacenter other than its core aspects. However, this is compensated with robustness and reliability. Whereas, Hyper converged infrastructure (HCI) is a software defined approach towards converged infrastructure, which make it easier to add different traditional datacenter aspects. However, it cannot handle solution requiring highest flexibility and it can turn into an expensive approach for requirements with massive scalability. So it is very important to analyze the requirements, before opting for either converged or hyper converged infrastructure.”

Adoption rates in the region might be modest at the moment but the awareness is growing about the advantages that HCI offers.

Anand adds, “In terms of regional dynamics, every customer we have met is keen to evaluate HCI; they may not be deploying HCI presently, but they are definitely aware of the trend and potential benefits of aligning IT with business strategy. Those who have deployed, with the help of dynamic solutions from Pivot3, are now more aware of the capability to expand beyond singular use cases and into running multiple workloads in addition to VDI, server virtualization, remote office and backup and disaster recovery on the same hyperconverged system.”

Why HCI?

Customers moving to HCI are doing so to gain increased data efficiency, resource utilization, simplicity of federated management and the flexibility to merge with existing infrastructure.

Anand adds, “While to many in the industry, there’s a thin line between converged and HCI, converged still has some limitations. Converged systems typically include just server and storage resource components and don’t solve fundamental data management challenges – essentially, it still provides the functionality of traditional storage array, merely migrated into a virtualization platform. Converged also doesn’t provide the levels of performance and efficiency needed to break the chains of siloes in legacy IT environments.”

As business are becoming more data-driven and workloads are becoming increasingly more diverse, digital technology opportunities for the business require significantly faster response times in terms of every phase- planning, acquiring, testing and deployment. These business realities put higher pressure on the IT function to enable business innovation amidst even more un-predictable capacity and cost expectations, whilst ensuring higher rates of success on innovation, risk, and gambles. HCI offers this advantage to start small and scale with requirements.

Shams adds, “Un-predictability in any system is managed through good strategies of low-upfront costs and ability to grow rapidly as business demands grow.  HCI beats conventional “converged infrastructure” in two key dimensions as it has the ability to start small, which has the advantage of low up-front CAPEX; and it has the ability to grow at a much more granular scale, which gives customers better control of the budget and ability to align technology growth to business workloads.”

Converged and hyper converged infrastructure approach gives the customers more control on their IT environment compared to the traditional approach. It helps IT resources to spend more time to enhance their business by planning and deploying new IT initiatives rather than getting involved in less technical activities like break and fix, trouble shooting, evaluating individual components of the datacenter for compatibility etc.

Kartik elaborates, “The primary benefits of converged/hyper converged infrastructure solution include centralized management, better control and simplification of IT resources management, which in turn reduces the manpower and time required to manage these resources. It offers reduced initial deployment time (from 6-8 months to a few weeks) so that the software projects can go live much faster, and the faster provisioning of resources (from month to couple of hours). Scalability, cost effectiveness and reduced foot print in data centers are other key factors as well as improved operational efficiency, service and support.”

Blend or replace?

Costs could be a bottleneck in these times of economic challenges confronting most sectors globally and regionally. However, this technology upgrade would give them resources to address some of the economic challenges, as some early adopters are arguably already realizing the benefits.

As Anand elaborates, cost will always be a factor for customers, but the bottom line is that they’ve already invested in an infrastructure expansion or upgrade. So rather than turning their backs on their existing IT investments, they can start small and scale out as needed, effectively implementing an HCI environment with one box and build towards a more software-defined infrastructure over time.

He add, “As we’ve seen with converged, there’s often a requisite ‘rip and replace’ operation involved. When adopting a hyperconverged strategy, customers need to be on the lookout for these capabilities that allow them to blend in and phase out separate server and storage, effectively buying what they need when they need it.”

He claims that Pivot3 are probably the only HCI vendor that coexist with existing infrastructure.

“It should be mentioned that not all HCI vendors can offer the level of scalability that Pivot3 does – as you add to the HCI system, Pivot3 scales out for both or either compute and storage, most competing HCI vendors can’t do that. This is why Pivot3 is enabling the reality of the software-defined data center – it’s not something that happens overnight, it’s a journey that requires building blocks and linear scalability controlled by the customer.”

Shams says that customers with good IT planning and strategy practices find that transitions to HCI is actually not expensive at all, even effectively zero delta compared to any data-center evolution, upgrade, or refresh.  A container strategy is a key approach to introducing HCI into existing infrastructure. That is because HCI solutions are often deployed for specific workload needs and hence can be “mutually exclusive” to the rest of the compute infrastructure stack.

He further opines, “Customers with long-term relationships with Dell take advantage of the seamless systems management and interaction across the different technologies – racks, conventional “converged infrastructure’, and HCI – to be able to embrace New IT trends (such as HCI) as part of their regular data-center evolution, upgrades, and refreshes. Bringing the right vision, ensuring a broad approach, and affording customers the broadest portfolio of the most trusted hyper-converged infrastructure solutions ensures our customers have zero bottle-neck to New IT trend adoptions.”

Kartik comments that container based deployments with HCI are seeing an increased demand as this solution will produce the most flexible application packaging with HCI becoming the foundation as it provides great flexibility and a combination of resources for cloud services.

He adds,HCI deployments can be done without a ‘rip and replace’ strategy. The solution can be introduced into existing environments as part of normal technology refresh cycles, where it could refresh and replace all traditional IT components as individual refreshes over a period of time.

However, Anand opines that whether container- or block-based, these aren’t broad level options customers consider when they are exploring their options or making a decision. He elaborates on concerns that customers need to address through their enquiries before deciding to go for a HCI solution.

He says, “While HCI simplifies and shortens application life cycle management, which container-based deployments also contribute to, it really depends on what workloads customers want to run. In this sense, certain questions to ask when considering HCI vendors are if it allow you to prioritize storage performance to critical workloads and can it scale granularly alongside data center needs; does it offer assurance levels to ensure that critical services and applications are not impacted in extreme demand scenarios and does it have the built-in ability to deploy multiple, mixed workloads on a hyperconverged platform as well as standalone flash torage products.”

There are solutions for SMB customers as well to choose from and gives them benefits of enterprise features and scalability as growth demands. As Shams opines, HCI is particularly good for SMB customers because it has the ability to start small and has the ability to grow at a much more granular scale, giving customers better control of the budget and ability to align technology growth to business workloads.

Karthik says, “Even though the hyper-convergence approach is largely associated with large enterprises, HCI is a good option for SMBs as it removes IT complexity, reduces operational costs, increases scalability and agility and saves times and valuable resources. HCI offers SMBs a software defined and scalable method of deploying virtualised IT workloads thus offering them the benefits of the cloud to the premises. While HCI solutions are seeing a demand from Government, oil & gas and banking, in the past two years, there have been more opportunities in SMB and mid-market segments as well.”

StorIT represents some leading vendors when it comes to hyper converged infrastructure as well as converged infrastructure and open platform converged infrastructure. The distributor promotes EMC VxRail, a fully integrated, preconfigured, and pre-tested VMware hyper-converged infrastructure appliance family.

Pivot3 offers a hyperconverged solution for small-to-medium organizations in the commercial, government and education markets.

Anand adds, “HCI makes available all the features and benefits typically only found in enterprise SAN and virtual server environments for the SMB market. They can realize the benefits of enterprise IT capabilities, including shared storage, server consolidation and built-in failover, at a cost-effective price point and without the need for advanced IT skills.”

Taking to market

More leading vendors are taking their HCI solutions to market and one can expect more announcements as this technology gains further ground.

Dell claims its hyper-converged infrastructure portfolio in alliance with leading brands, offers customers the industry’s only single source for the broadest portfolio of the most trusted hyper-converged infrastructure solutions.

Shams says, “In April this year, Dell announced improved performance on the Dell PowerEdge XC Series, the industry’s first Nutanix-powered systems,in addition to being able to resell the latest EMC hyper-converged offerings including VCE VxRail Appliance Family, VCE VxRack Node and VCE VxRack System 1000 FLEX.  Dell’s channel partners have access to the broadest portfolio of HCI solutions, as well as industry leading services and support.”

Pivot3 which  been present in the region for over five years now with several key customers, has significantly expanded enterprise IT channel initiatives over the past year. The company recently hired a large regional distributor to take its enterprise HCI and PCIe Flash storage business to the channel and has ramped up its channel engagement and partner discussions.

“We have an aggressive channel strategy with many partner programs planned throughout the end of the year and into 2017. With the flexibility, performance, scalability and availability in the solutions that Pivot3 offer tied to the several hardware platforms that we can support, provides the IT channel the flexibility to offer solutions to their customer’s unique workloads that fit the business requirements in the most cost effective way.”

Concurrently, as more vendors bring to market solutions based on HCI and as more customers realize the benefits of moving towards software defined infrastructure, HCI will gain further traction in the next couple of years.

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Redefining Real Estate: The Rise of Wellness-Centric Spaces

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By Mark Phoenix – CEO of Sankari

The way we think about real estate is evolving, and at the heart of this change is a renewed focus on wellness. As we become more aware of the profound impact our living environments have on our health and well-being, it’s clear that real estate must go beyond aesthetics and luxury—it must support a lifestyle of vitality and longevity. To me, true luxury is no longer defined solely by opulence but by spaces that promote health, balance, and connection.

The demand for wellness-oriented spaces is growing rapidly, and real estate developers must rise to meet it. Today’s buyers are looking for more than just high-end finishes and exclusive locations—they want environments that enhance their well-being. Integrating wellness features such as fitness centers, yoga studios, meditation areas, and holistic health services is no longer an option; it’s a necessity. These spaces don’t just add value to a property; they create communities that create physical health, mental clarity, and social engagement.

Wellness-centric design is about more than just adding amenities—it’s about creating environments that encourage movement, relaxation, and human connection. By prioritizing well-being in real estate, developers can offer residents a lifestyle that aligns with modern values and aspirations. These spaces cultivate a sense of belonging, allowing people to come together in ways that enrich their lives beyond the walls of their homes.

Beyond individual benefits, wellness-focused communities have a lasting impact on society. As more people seek out homes that support their health, the real estate industry has an opportunity to lead this cultural shift. Developments that incorporate sustainable materials, biophilic design, and eco-friendly building practices not only benefit residents but also contribute to a healthier planet.

In the ultra-luxury segment, this focus on wellness is especially meaningful. The most sought-after properties are no longer just about extravagance—they are about creating a sanctuary where people can rejuvenate both physically and mentally. True luxury lies in thoughtful, health-driven design that enhances everyday life in meaningful ways.

Designing for wellness also means partnering with visionary architects and designers who understand the importance of both form and function. In regions with challenging climates, for example, innovative solutions can help reduce environmental impact while enhancing comfort and efficiency. Securing sustainability certifications like LEED further reinforces a commitment to responsible development and aligns with the global movement toward eco-conscious living.

For me, integrating wellness into real estate is more than just a trend—it’s a deeply personal mission and a strategic imperative. The places we live should do more than just shelter us; they should actively contribute to our health and happiness. By embedding wellness into the very foundation of luxury real estate, we’re not just shaping beautiful spaces—we’re shaping better lives.

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We are bringing tradition to every table in just five minutes

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Kerala breakfast

Exclusive Interview with Ashvin Subramanyam, CEO International Business, Orkla India

In this exclusive interview, Ashvin Subramanyam, CEO of International Business at Orkla India, shares insights on the brand’s participation at Gulfood 2025 and its mission to blend tradition with innovation in the Middle East. With the launch of Eastern’s 5-Minute Breakfast range and a refreshed Arabic spice portfolio, Orkla IMEA is redefining convenience without compromising on authenticity.

What can we expect from Orkla IMEA’s presence at Gulfood 2025, and how significant is this event for your brand’s growth in the region?

At Gulfood 2025, Orkla IMEA, subsidiary of Orkla India, is set to make a strong impact by unveiling the Eastern 5-Minute Breakfast range, designed to bring the authentic flavors of Kerala to the fast-growing ready-to-cook market in the Middle East. In addition, visitors can expect a refreshed Arabic spice portfolio, reflecting Orkla India’s continued commitment to catering to the diverse culinary preferences of the region.

Gulfood is a key platform for us as it enables us to showcase our latest innovations to a global audience, including retailers, distributors, and food industry leaders. The Middle East is a strategic market for our expansion. By blending tradition with convenience, our goal through this event is to become a household name across diverse communities in the region, reinforcing our commitment to quality, authenticity, and innovation in packaged foods.

How does Gulfood help Orkla IMEA connect with new markets, consumers, and industry partners, particularly in the Middle East?

Gulfood serves as a vital gateway for Orkla India to connect with new markets, consumers, and industry partners through its subsidiary Orkla IMEA in the Middle East. As one of the world’s largest food and beverage trade exhibitions, it provides an unparalleled opportunity to engage directly with key stakeholders, including retailers, distributors, and hospitality businesses, facilitating strategic partnerships and market expansion.

For Orkla India, this event is instrumental in understanding regional consumer trends, preferences, and evolving dietary habits, particularly in the fast-growing packaged food sector. The launch of the Eastern 5-Minute Breakfast range and refreshed Arabic spice portfolio at Gulfood allows us to showcase our innovation in convenience-driven yet authentic culinary solutions.

By participating in Gulfood, we strengthen our brand presence, foster collaborations with regional partners, and position ourselves as a trusted name in ethnic and mainstream food categories. It’s a key milestone in our vision to become a household name in the Middle East.

Eastern is set to unveil its preservative-free quick South Indian 5-Minute Breakfast range. What was the inspiration behind this concept?

The Eastern 5-Minute Breakfast range was inspired by the growing need for convenient, time-saving meal solutions that do not compromise on authentic taste and quality. South Indian breakfasts, particularly Kerala’s traditional dishes, are deeply rooted in culture, requiring significant time and effort to prepare. However, with modern lifestyles becoming increasingly fast-paced, many consumers struggle to recreate these meals from scratch.

Recognizing this shift, Eastern set out to bridge the gap between tradition and convenience by crafting a range that retains the authentic flavours and textures of Kerala’s most-loved breakfasts while eliminating the long preparation time. The preservative-free formula ensures that consumers enjoy fresh, wholesome meals made from high-quality ingredients in just three easy steps, ready in five minutes.

With this innovation, Eastern empowers busy professionals, young families, and expatriates to stay connected to their culinary heritage without compromising on their schedules, making traditional breakfast accessible anytime, anywhere in just 5 minutes.

Can you give us an insight into the development process behind this 5-Minute Breakfast range, especially in maintaining authentic South Indian flavors without preservatives?

The development process for our 5-Minute Breakfast range began with a deep understanding of our consumers’ evolving lifestyles and their desire for authentic Kerala-style breakfasts that eliminate a lengthy preparation process. We identified a unique need-gap: while traditional dishes like Puttu, Appam, and Idiyappam are much-loved, the time and effort they require can be challenging in today’s fast-paced world.

Our journey involved benchmarking these dishes to the traditional methods used by homemakers, capturing the essence of how an amma would prepare them at home. This set the standard for the flavor profiles we aimed to achieve. The challenge was to replicate the authentic taste and texture while ensuring our products were preservative-free.

Our R&D team worked tirelessly, conducting extensive trials to balance authenticity and convenience. Through our innovation center we crafted recipes that retain the goodness of traditional Kerala breakfasts while being ready in just five minutes. With this range, Eastern redefines breakfast convenience, allowing families to savor the true flavors of Kerala in a fraction of time.

With over one million Keralites in the UAE, how does Eastern plan to cater to both the traditional tastes of this community and the broader multicultural audience?

With almost two million Keralites in the UAE, Eastern understands the deep emotional and cultural connection this community has with its traditional cuisine. The Eastern 5-Minute Breakfast range is designed to preserve the authentic flavours of Kerala while offering a convenient solution for modern lifestyles. By using high-quality ingredients and a preservative-free formula, the range ensures that the taste and texture remain true to tradition, making it an ideal choice for Malayalees longing for home-cooked meals.

While there are other instant and ready-to-eat options in the market, Eastern’s range stands out by offering dishes like Puttu and Palappam, which traditionally require culinary expertise and time-consuming preparation. These dishes are not widely available in the quick- convenience food category.

At the same time, Eastern is expanding its reach to a broader multicultural audience by showcasing South Indian cuisine as a flavourful, nutritious, and easy-to-prepare option for all. The simplicity of the 3 Easy Steps preparation makes these dishes accessible to non-South Indian consumers who are eager to explore new flavours. Through strategic retail partnerships, digital outreach and and aggressive in-store sampling, Eastern aims to introduce and establish South Indian breakfast as a preferred choice for consumers in this region.

What’s one thing about Orkla IMEA that people might not know but should?

While Orkla IMEA was incorporated recently, we have been in the region for over 25 years now, through our brand Eastern.

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2025 Hospitality Tech Trends

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By Prince Thampi, Founder and CEO, Hudini

As we approach 2025, the hospitality industry is poised for transformational growth, driven by evolving traveller preferences and advancements in technology. The future of hospitality promises enhanced convenience, personalisation and sustainability, with a significant focus on creating memorable experiences for guests. Let’s dive into five key trends that will shape the hospitality tech landscape in 2025 and beyond.

  1. The Continued Rise of Frictionless Technology

The increased demand for frictionless experiences is set to dominate the industry, with more and more travellers preferring hotels that offer touch-free check-in, check-out, and room access via mobile apps. This trend reflects a broader shift towards easy interactions powered by seamless digital integration. Mobile apps have been an essential tool for a few years now, enabling guests to manage their stays, order room service, and access hotel information effortlessly. With the introduction of Gen AI, those apps have become more powerful than ever and are now able to provide highly personalised recommendations and speak in different languages.

Hotels embracing this trend will gain a competitive edge, as tech-savvy travellers prioritise convenience and efficiency during their stay. According to a recent survey by Deloitte, around 72% of travellers are more likely to choose a hotel that offers mobile check-in and check-out services over those that don’t.

  • Hyper Personalised Guest Experiences

In 2025, personalisation will continue to be at the core of hospitality services but will finally be taken to the next level thanks to Gen AI. Guests expect hotels to anticipate their needs and offer tailored experiences, from customised room settings to personalised dining recommendations. Apps powered by AI are now able to predict guest needs based on a wealth of data, ingested from the hotel systems or fed externally.

Leveraging guest data and insights, hotels can create unique offerings that cater to individual preferences. This level of personalisation not only enhances guest satisfaction but also fosters loyalty and repeat bookings. According to Oracle’s findings, biometrics and AI are set to play pivotal roles, with 62% of guests valuing automated recognition for personalised interactions. Biometrics will experience a breakthrough into mainstream hospitality in 2025. Facial recognition technology has matured significantly and is ready to be weaved into the guest experience. It will enable better security and guest recognition while protecting their privacy at the same time.

  • AI-Enabled Customer Service

Artificial intelligence is revolutionising every aspect of the hospitality industry, but will be by itself a new way of providing customer service. Chatbots and virtual assistants are becoming standard tools for handling common queries, offering instant support, and streamlining operations at any time and in any language.

AI-driven solutions not only enhance efficiency but also provide guests with 24/7 assistance, ensuring a smoother and more satisfying experience. By integrating AI technologies, hotels can free up staff to focus on delivering exceptional in-person service.

  • Sustainability and Eco-Friendly Practices

Sustainability is no longer optional, it’s a necessity often enforced by regulation. Travellers are increasingly favouring hotels that adopt eco-friendly practices, such as using locally sourced food, implementing energy-efficient operations, and reducing waste.

By prioritising sustainability, hotels not only meet guest expectations but also contribute positively to the environment. This commitment to green initiatives enhances brand reputation and attracts environmentally conscious travellers. A recent survey by Booking.com found that 83% of global respondents believe more sustainable travel is vital, with 49% believing there aren’t enough sustainable travel options and 53% saying they get annoyed when a hotel prevents them from being sustainable.

Smart use of technology is key in the sustainability journey of hotels. Technology can accurately measure the reduction in carbon footprint, it will help reduce energy and adopt renewable energy sources, and will enable the effective management of food waste. Many hospitality apps allow guests to apply green energy settings to a room, some will even exchange your energy savings to loyalty points.

  • The return of ‘real’

With Gen Z – the first generation grown up with everything digital – becoming the next large group to travel, the craving for ‘real’ experiences is bigger than it ever was. Hotels focusing on truly unique and hyper local experiences; a great meal, cultural outing, or wellness treatment will win the hearts of this generation.

Fortunately hotel apps, AI, automation of processes, sustainability tech and the removal of cumbersome processes like checking-in and studying paper manuals will free up hotel staff to allow them to do what they do best: providing unforgettable, personalised and sustainable experiences.

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