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Celebrating Emirati Women’s Day with Maryam A Hassani

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Zealous emirati women's day

On the special occasion of Emirati Women’s Day, Integrator Media had an exclusive interview with Maryam A Hassani, Co-founder & CEO at Zealous.

How did you start your career in technology? What was your journey like at the beginning, and how has it evolved over time?

After graduating from NYU Abu Dhabi, I started my career as a strategy consultant at one of the big four firms. My gravitation toward innovation and startup projects provided me with the opportunity to lead the Special Olympics Innovation Challenge and play a key role in the MBRIF Accelerator Program.

Over the years, I’ve supported more than 45 diverse companies in localizing and establishing themselves in the MENA region. I’ve always been passionate about the emerging tech ecosystem in MENA, from designing startup programs to supporting the localization of startups, and now, being a startup founder myself.

I’m driven by the mission to solve today’s most pressing challenges with technology. I believe that leveling the playing field in software development through AI will unlock substantial opportunities for entrepreneurs with similar goals.

Was there a specific challenge you faced early in your career that you’d like to share with our readers?

From the start of my founder journey, I knew I wanted to build a product leveraging emerging technologies, but as a non-tech founder, my ability to build and experiment was limited.

Initially, I explored working with regional software development firms, but any experienced founder knows that’s not the best approach. These firms are focused on delivering products ready for the market, but building a new venture is a journey of learning and iteration. You need to start with an MVP that addresses a significant problem and test it in the market. What I really needed was a technical co-founder with the expertise and the same level of commitment to the mission as I had.

Can you tell us a bit about your team at Zealous and the story behind the creation of Zealous?

My co-founder and I met at a leading international tech event, where we bonded over our shared passion for making professional networking intentional, easy, and meaningful in emerging tech scenes.

The mission of Zealous has always been to answer the question, “How can we leverage AI to help people?” Initially, it was about making it easier to connect with like-minded entrepreneurs in emerging tech markets. Today, we have two products in the market that are free to use:

  1. Zealous Social App for professionals to find, meet, and stay connected with connections on the go.
  2. Zaia AI Event Assistant for professionals to get personalized, real-time suggestions on how to collaborate with the connections they make at events.

As a bootstrapped company, our journey led us to develop an in-house AI code generation and testing framework, Zealous TenX, to help us meet the demands of building and iterating our software products in the most time- and cost-effective way. Using it ourselves, we quickly realized we were onto something significant with this framework.

Now, our focus is on supporting software developers and companies in developing products faster, reducing overhead costs, and maintaining quality code as they scale. We are still very much serving the emerging tech space, just from a different angle and addressing a more pressing problem in the market.

What initiatives has Zealous implemented to support the advancement of women in technology?

We are passionate about helping people connect better, especially in emerging markets in the Middle East. Women globally are roughly 25-30% less likely to network effectively and meet the right people.

I dedicate time to mentoring and supporting university entrepreneurship programs to encourage young women and aspiring founders to pursue their ideas. I also make an effort to demystify what it really means to build a startup. I wish someone had done this for me sooner. I share my learnings as a female Arab founder and my findings from the emerging tech space, with the hope that they can learn and be better off as a result.

How is Zealous leveraging AI to help women expand their networks? Additionally, what other functionalities and features does Zealous offer?

Both female and male entrepreneurs can benefit from Zealous’ professional networking products by connecting with others in the space. Creating intentional and meaningful connections today is challenging; at events with potentially thousands of attendees, it’s difficult to remember every face and every business card. We simplify this process, enabling event networkers to scan business cards or LinkedIn QR codes instantly and automatically save details such as where they met, the person’s role, their organization, and the intentions for the meeting.

Women generally need to know more about an individual before they feel confident reaching out or engaging in conversation. Our products take that into account. Although our products are not exclusively for women, the user experience and intention-based features are optimized to suit cultural and social norms.

Moreover, knowing that women founders don’t get as much capital investment (female-founded startup investments dropped by 64% in MENA in 2023), our code generation product helps them get a foot in the market with lower overhead costs.

What advice would you give to young Emirati women aspiring to careers in technology?

I would advise other women on their tech founder journey to focus on identifying a worthy problem to solve first, rather than starting with company setup.

The journey of any tech startup founder is challenging, from finding a problem worth solving to developing a viable solution for a large enough market that customers will pay to use. Given the time and resource intensity, I strongly recommend finding a problem that intrigues you and that you want to explore deeply.

Unfortunately, raising VC funding as a female founder is especially difficult, so be mindful of monthly spending and subscriptions. Also, make use of the support available, such as programs and incentives in the UAE that help reduce startup costs.

Financial

Dhruva to Rebrand as Ryan Across the Middle East, Signaling Unified Global Brand

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Dhruva will adopt the Ryan brand across the UAE and Saudi Arabia by the end of 2026, uniting the practice with Ryan’s global identity and international platform.

Dhruva, a leading tax consultancy firm in the Middle East, and Ryan, a leading global tax services and software provider, today announced that Dhruva will transition to the Ryan brand across the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia. The rebranding will be completed by the end of 2026, bringing the practice under Ryan’s global identity and reinforcing its position as part of the world’s leading global-scale specialist in business tax.

The transition marks the next phase of the strategic joint venture announced in 2025 and reflects the continued integration of Dhruva’s regional capabilities with Ryan’s global platform, technology, and international resources. Clients across the Middle East will continue to benefit from the same trusted advisory teams, enhanced by access to Ryan’s worldwide expertise and service capabilities.


“The Middle East has been a strategic growth market for us for many years, and we have built a strong advisory practice founded on deep client relationships, technical excellence, and local market understanding,” said Dinesh Kanabar, Founder, Chairman, and CEO, Dhruva Advisors and Vice Chairman, Ryan.

“The transition to the Ryan brand marks a significant milestone in our journey and reflects the strength of our partnership. By combining our regional expertise with Ryan’s global scale, technology, and international capabilities, we are creating an even stronger platform to support clients across the region as they navigate an increasingly dynamic and evolving tax landscape.”


“The Middle East is one of the most important growth markets for tax advisory services globally, and we are investing in the region with a long-term view,” said Tom Shave, President of Ryan’s European and Asia-Pacific Operations. “Uniting under the Ryan brand strengthens how we serve clients across the UAE, Saudi Arabia, and Europe—bringing seamless access to our global expertise, technology, and international resources through one trusted platform. This transition marks an important milestone in our integration and reinforces our commitment to the region’s future.”


Ryan will continue to invest in its Middle East operations, expanding its team, capabilities, and regional presence across key markets, including Dubai, Abu Dhabi, and Riyadh. The practice provides comprehensive tax advisory services spanning corporate tax, value-added tax (VAT) and indirect tax, transfer pricing, mergers and acquisitions (M&A) tax structuring, research and development (R&D), and cross-border compliance.


“The response from our clients over the past year has been the clearest validation of this partnership,” said Nimish Goel, Leader, Middle East, Dhruva, a Ryan Affiliate. “From the outset, our teams have been integrating Ryan’s global capabilities in technology, specialized expertise, and best practices into the work we already lead in the region. Adopting the Ryan brand is the natural next step. It is the same people and the same trusted relationships, now carrying the name of the largest Firm in the world dedicated exclusively to business taxes.”


The rebranding will be implemented in phases during the second half of 2026, with signage, visual identity, and digital properties transitioning to the Ryan brand across the region.

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Cover Story

Saudi Arabia’s tax amnesty is entering its final months

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What could follow the December deadline is an assessment cycle, not a filing cycle.

By Manish Bansal, Associate Partner, Dhruva Advisors, A Ryan Affiliate, Saudi Arabia

For most of the past five years, inter-alia, one of the major topics of tax conversation in Saudi boardrooms has been e-invoicing. Are we on the Fatoora platform? Which wave are we in? Has the ERP been configured or do we go with a third-party e-invoicing solution? Will we make the deadline?

Those were the right questions for the period we have just left. They are not necessarily the right questions for the period we are entering.

Manish Bansal

On 29 June 2026, the Zakat, Tax and Customs Authority (“ZATCA”), acting on a decision of the Minister of Finance, extended the Cancellation of Fines and Exemption of Financial Penalties initiative for a further six months, running from 1 July to 31 December 2026. It covers excise tax, value added tax, real estate transaction tax, withholding tax and corporate income tax. That much has been widely reported.

Less widely noticed is a condition set out in the accompanying guideline. If the Authority extends the initiative again past December, that further extension will not reach returns that fell due after 30 June 2026.

The Authority has not simply granted more time. It has informed the market, in advance, where the relief eventually stops. Whatever is announced in December, the clean-up window for historical positions is being drawn shut. For a tax administration, that is about as clear a statement as one can give.

What the regulator already sees

The reason this matters now, rather than in some indeterminate future, is that the Authority’s information position has changed fundamentally.

Wave 24 of the e-invoicing Integration Phase closed on 30 June 2026. Announced in September 2025, it captured every taxpayer whose VAT-subject revenues exceeded SAR 375,000 in 2022, 2023 or 2024. That figure is not arbitrary: it is the mandatory VAT registration threshold. In effect, the wave brought the entire registered population into scope.

And the direction has not stopped there. On 24 July 2026 – ZATCA published the criteria for Wave 25, halving the threshold to SAR 187,500 of VAT-subject revenue in 2022, 2023, 2024 or 2025, with integration required by 1 February 2027.

Under the Integration Phase, standard business-to-business invoices are cleared by ZATCA before they reach the buyer, and simplified business-to-consumer invoices are reported within twenty-four hours. Invoices must be issued in a prescribed structured format, carrying a cryptographic stamp and a unique identifier.

The Authority is therefore no longer reliant on what appears in a filed return. It holds the underlying transactional record, in structured form, close to real time, across the whole economy.

This is the shift most finance functions have not yet absorbed. For years, the Saudi assessment process began with an information request. In an environment of structured, near-live data, it begins instead with an anomaly the system has already identified. The taxpayer’s first substantive contact with the process is not a request for documents. It is a proposition to be answered.

Key exposure areas to be mindful of

In our experience, the following key areas could be more visible and exposed to assessment risk in the Kingdom once transactional data can be cross matched against declarations.

The first is permanent establishment risk arising from project delivery. Groups routinely deploy technical staff, secondees and subcontracted specialists into Saudi projects while treating the arrangement as an offshore supply.  Given that most KSA government portals are inter-linked, careful monitoring of in-Kingdom presence is critical, in particular, employees of non-resident companies undertaking fly-in/fly-out assignments in the Kingdom.  It is worth noting that the current tax law has no de minimis threshold for the creation of a permanent establishment.  Accordingly, even a single day of presence in the Kingdom could potentially give rise to a permanent establishment, although in practice, the ZATCA may apply a more facts-based approach when assessing whether a permanent establishment exists.

Second is related-party pricing, and here a change that took effect two years ago is still under-appreciated. Following amendments to the Transfer Pricing By-Laws, the transfer pricing provisions apply to zakat payers as well as taxpayers for financial years beginning on or after 1 January 2024, and Advance Pricing Agreements became available to both. For a Saudi family group with decades of intercompany arrangements built for operational convenience rather than for documentation, this is a material change in obligation, and one that many such groups have not yet worked through.

Lastly, needless to state that VAT audits are likely to get much more sophisticated with real time data and the data analytics and AI tools available.

What the amnesty covers, and what it does not

Many companies are counting on this window. It is worth being precise about what it covers.

The initiative covers late registration, late payment and late filing fines, penalties on the amendment or correction of a VAT return, and other financial fines imposed under Article 45 of the VAT Law, including field detection and e-invoicing violations. To benefit, a taxpayer must register where registration is required, submit the outstanding returns, and either pay the amounts due or obtain ZATCA’s approval for an instalment plan.

Two limits deserve emphasis. The initiative does not extend to penalties relating to tax evasion violations. And it operates on fines for returns falling due up to 30 June 2026.

There is also a point that no guideline states because it does not need to. The initiative waives penalties. It does not validate a technical position. A voluntary disclosure that corrects an arithmetic omission is a straightforward matter. A voluntary disclosure that reveals a contestable tax treatment is a different exercise entirely, because it puts a position on the record that will be read. The analysis must come before the filing, not after it.

Fewer than four months

For most groups, what remains to be done before 31 December is a short list. It is also, notably, not a systems exercise. The e-invoicing platforms are already built and connected. The work now is reviewing the positions those systems have been reporting all along.

Reconcile first. Take VAT/ Tax/ Zakat returns, customs declarations, withholding tax filings and audited financial statements for the open years and reconcile them against one another before ZATCA’s systems do it. Where the numbers do not tie, understand why, and document the reason contemporaneously rather than reconstructing it under assessment.

Then sort. Separate the genuine errors, which the current window is designed to resolve, from the judgement positions, which need to be assessed on their merits and defended with evidence that pre-dates the query.

Finally, treat documentation as a deliverable with a deadline. Substantiation assembled after an assessment notice arrives carries markedly less weight than substantiation prepared when the transaction occurred.

A regulator that publishes wave criteria six months ahead, that notifies taxpayers directly, that issues guidance with worked examples, and that tells the market in advance where relief will end, is behaving like the administration of a mature investment destination. That predictability is an asset for serious businesses, and it is what long-term capital looks for.

But predictability runs in both directions. The Kingdom has been clear about what it expects and when. The businesses that will move through the coming assessment cycle with least disruption are those that use the next few months to answer the questions before they are asked.

Disclaimer: This article is intended for general information only and does not constitute tax, legal, accounting or other professional advice. It reflects the tax rules in force as of the publication date, and the described regulatory landscape continues to develop. Readers should obtain professional advice appropriate to their own facts and circumstances before acting on any matter discussed.

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HONOR Pad X9b Max Review: When a Tablet Starts Challenging Your Laptop

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With a huge 13-inch display, a 10,100mAh battery and familiar Android productivity tools, HONOR’s Pad X9b Max makes a convincing case for going big, although its size brings compromises of its own.

BY Srijith KN, Senior Editor, Integrator Media

The HONOR Pad X9b Max makes its intentions clear almost immediately. With a 13-inch display, this is not a tablet designed primarily around compactness. It wants to give you enough screen to watch, browse, multitask and, increasingly, get some proper work done.

That became the most interesting part of my time with it.

Rather than approaching the Pad X9b Max purely as an entertainment device, I connected a Bluetooth keyboard and began using it for documents, browsing, ChatGPT and some of the everyday tasks I would normally reach for my laptop to handle.

The result is a tablet that gets surprisingly close to feeling like a lightweight workstation in the right circumstances, although whether you would actually leave the laptop behind is a slightly more complicated question.

A 13-inch display that makes a difference

The headline feature is undoubtedly that 13-inch LCD display.

At 2500 × 1560 resolution and with a refresh rate of up to 120Hz, there is plenty of space here for websites, documents and video. But the more important point is simply how much larger everything feels when you start working on it.

I happened to have a Huawei MatePad 11.5 alongside the HONOR during testing, and putting the two next to each other made the difference immediately apparent. The Huawei feels much more like a conventional portable tablet. The Pad X9b Max begins moving into laptop territory.

Documents have more room to breathe, websites feel less constrained and working with text is particularly pleasant. I noticed this while using ChatGPT, where longer conversations almost began to resemble working inside a document rather than interacting with a mobile application.

The 120Hz refresh rate also helps keep scrolling and general navigation fluid, while the large canvas makes multitasking considerably more attractive than it is on smaller tablets.

There is, however, an obvious trade-off.

A 13-inch tablet isn’t something I would choose specifically because I wanted the smallest device possible in my bag. The size that makes the X9b Max so appealing on a desk is also what makes smaller tablets easier to carry and use casually.

That’s the fundamental compromise here: I prefer the HONOR when I’m sitting down to work; I prefer the idea of a smaller tablet when I have to carry it.

Productivity becomes part of the proposition

Pair the Pad X9b Max with a keyboard and the large display begins making considerably more sense.

I used a Kensington Bluetooth keyboard during testing, and the combination worked well for writing, browsing and moving between applications. Microsoft Word introduced its own subscription-related complications, but that’s more a reflection of Microsoft’s software model than a limitation of HONOR’s hardware.

The wider Android ecosystem is also important. With MagicOS and access to familiar Google applications, getting my usual collection of services onto the tablet was straightforward.

My review unit comes with 4GB of RAM and 128GB of storage, so this isn’t hardware I would position as a replacement for a high-performance notebook. But for everyday productivity — web applications, writing, email, research, media and lighter multitasking — the experience makes a convincing argument for using the tablet instead of reaching for a laptop every time.

Expandable storage also gives the X9b Max additional flexibility for users carrying large collections of documents or media.

Built for entertainment too

Of course, productivity is only half the appeal of having this much screen.

The Pad X9b Max’s size makes video one of its natural strengths. HONOR has paired the display with a quad-speaker system, DTS:X Ultra and IMAX Enhanced support, reinforcing the tablet’s entertainment credentials.

And this is where having 13 inches requires considerably less justification. Video simply benefits from the additional scale, whether you’re watching from a desk, sofa or bed.

It also means the Pad X9b Max can comfortably switch roles during the day: a document and browser screen while working, followed by a sizeable personal entertainment display once the keyboard goes away.

A battery built for the bigger canvas

Powering all of this is a 10,100mAh battery, paired with support for up to 45W HONOR SuperCharge.

The large capacity makes sense considering the size and resolution of the display. More importantly, battery life is critical for a tablet being positioned as both an entertainment device and a productivity companion. Having to constantly look for a charger would undermine much of the convenience of leaving a laptop behind.

We wouldn’t reproduce HONOR’s laboratory endurance claims as our own results here; for the VAR piece, the more relevant point is that HONOR has equipped its largest screen with an appropriately substantial battery.

Verdict

The HONOR Pad X9b Max succeeds because its 13-inch display isn’t merely a specification designed to look impressive on the box. It materially changes what the tablet is good at.

There is substantially more room for documents, browsing, multitasking and content, and adding a keyboard transforms it into a surprisingly useful desk-based productivity device.

But its greatest strength also creates its biggest compromise. At this size, the X9b Max isn’t as effortless to carry around as a smaller tablet, and once you add a keyboard, you inevitably start comparing the entire setup with taking a laptop instead.

That makes the Pad X9b Max particularly appealing for someone who wants one large-screen device capable of moving between work and entertainment, rather than someone whose priority is maximum portability.

It hasn’t made my Dell redundant.

But it has made me reach for it less often, and for a tablet this size, that’s probably the more meaningful achievement.

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