Tech News
HP Transforms the Future of Work

HP announced its newest innovations, including next-gen AI PCs, AI-enabled video conferencing solutions, and a scalable GPU performance sharing solution for AI developers – all designed to transform the future of work.
“HP is deeply ambitious in its commitment to reshape the way people work, fostering growth, nurturing creativity, and unleashing limitless innovation,” said Alex Cho, President of Personal Systems at HP Inc. “We’re bringing AI to life and delivering powerful new experiences through our next-gen AI PCs, advanced audio and video solutions, and innovative AI development platform.”
Transforming the Way People Work and Play
AI is transforming the way people feel about work. According to the 2024 HP Work Relationship Index, 68% of knowledge workers believe AI creates new opportunities to enjoy work, and 73% believe AI makes their job easier. Those who use AI are 11-points happier with their relationship with work than their colleagues who don’t. The future of work requires high-performing, AI-powered PCs and solutions that push the limits of what’s possible while freeing up time to focus on what matters.
Flexible Style and Performance Without Compromise: The OmniBook Ultra Flip
Designed for freelancers and creators, the HP OmniBook Ultra Flip 14-inch Next-Gen AI PC is HP’s first next-gen AI PC 2-in-1 laptop, offering uncompromising style, performance, and flexibility for those seeking the perfect AI creation experience. The device delivers:
- Designed to inspire: Create, edit, and sketch on an ultra-thin form factor that easily switches between laptop, tablet, and tent modes. A stunning 3K OLED display offers an immersive visual experience to draw or review creative designs. Personalize content generation on the world’s first next-gen AI convertible PC with inking and a haptic touchpad. Collaborate with others clearly and crisply with the device’s 9 MP AI camera and Poly Audio.
- Balanced power and performance: On-the-go creators can confidently create on a device engineered to be cool and quiet – yet performant. The OmniBook Ultra Flip leverages the Intel Core Ultra processor (Series 2) with a dedicated AI engine, delivering up to 20 hours of battery life (local video playback) for a seamless creation experience.
- Trusted security powered by AI: HP Wolf Security for consumers includes a unique security chip and self-healing PC core for professional-level security, keeping data secure and protecting against cyber-threats. McAfee Smart AI Deepfake Detector detects AI-generated audio to warn users of potential fraud or misinformation.
- Sustainability for today and tomorrow: HP remains committed to reducing environmental impact and optimizing energy efficiency. The OmniBook Ultra Flip is built with 90% recycled metals, 50% post-consumer recycled plastics, and an EPEAT Gold with Climate+ and ENERGY STAR certified design.
Pushing the Envelope for Tech-Forward Leaders: The HP EliteBook X
Empowering tech experts and business consultants to tackle intense workflows locally and in the cloud, the HP EliteBook X 14-inch Next-Gen AI PC delivers ultimate power, performance, and security so workers can prioritize what they love while AI takes care of the rest. As the first EliteBook X in HP’s Commercial PC lineup, this device unlocks:
- Turbocharged productivity: For power users requiring high-performance computing for content creation, data analysis, and AI-driven applications, HP developed a memory architecture with an impressive 8000 Mbps on 64 GB of LPDDR5x RAM for high-speed AI processing. The PC also harnesses a next-generation AMD Ryzen PRO processor enabling up to an industry-leading 55 TOPS of NPU performance for demanding workloads. HP Smart Sense paired with 40W Thermal Design Power (TDP) and dual turbo high density fans drive fast responsiveness with cool and quiet performance.
- Intuitive collaboration: Conduct meetings from anywhere and show up authentically with the device’s new AI-enhanced webcam sensor for more accurate presence detection and adaptive dimming. Audio tuning by Poly Studio provides crystal-clear conferencing experiences with AI noise reduction and HP Dynamic Voice Leveling to optimize voice clarity.
- Industry-leading protection enhanced by AI: The world’s most secure next-gen AI PC and the first next-gen AI PC with quantum hack protection protects the most sensitive data without sacrificing performance. Wolf Security offloads processor-intensive security tasks to the NPU to preserve the CPU for all-day productivity. HP’s Endpoint Security Controller future-proofs the device against evolving threats, and intentional features are built into the device, including onlooker detection, which utilizes an AI-powered webcam sensor to alert users when prying eyes are detected and automatically blur the screen if needed.
- Sustainable innovations protecting our planet: As part of the world’s most sustainable PC portfolio, the device is responsibly crafted with a heat plate made with at least 50% recycled copper and bezels containing at least 20% recycled cooking oil.
Personalization Built-In: HP AI Companion & Poly Camera Pro
HP’s next-gen AI PCs are equipped with AI Companion and Poly Camera Pro, which personalize and optimize a user’s experience for greater productivity and collaboration.
- Interact intuitively: AI Companion uses generative AI to help people analyze private files and discover information to refine and create content or respond quickly and accurately to key tasks. The Perform assistant helps users optimize PC performance, customize settings, and troubleshoot HP products.
- Collaborate clearly: Poly Camera Pro utilizes the NPU to power webcam features like Spotlight and Background Blur & Replace to maintain CPU performance more efficiently while preserving battery life.
Enabling Companies to Build AI
GPU access is often a scarce resource for a company’s most valuable resource, data scientists and AI developers. As AI workloads grow exponentially, 81% of data scientists believe AI makes their job more fulfilling. Z by HP Boost solves for scarcity by maximizing GPU utilization to deliver secure, scalable, and on-demand performance to meet rising AI demands, enhance productivity, and accelerate development.
Z by HP Boost is an industry-first solution that revolutionizes GPU sharing across HP AI workstations:
- On-demand performance: Delivers instant access to GPU resources, with the flexibility needed to perform complex computations and manage large datasets.
- Enterprise optimization: Provides companies a more efficient way to allocate and fully utilize its GPU resources, reducing the reliance on costly cloud instances and increasing productivity.
Both Z by HP Boost and the Z by HP Gen AI Lab solutions further extend HP’s AI creation center as the most comprehensive workstation solution for AI development. The Z by HP Gen AI Lab provides a built-in trust layer for large language model (LLM) development to detect and correct bias. With streamlined data management, standardized tools, and integration of trust, HP’s AI creation center maximizes the efficiency and impact of valuable AI.
Transforming Where People Work
People work in different places throughout the workday, whether in a meeting room, at the desk, or on the go. 72% of knowledge workers say having access to technology that best suits their work style is important. HP offers a range of products and solutions that make it easier for people to be their most collaborative and productive.
Authentic Connection and Collaboration: Poly Studio Video Bars, Poly VideoOS, and Poly Lens
HP is expanding AI integration across various room sizes and collaboration setups. Whether small or large rooms, BYOD or appliance-based, Windows or Android, video bar or modular, HP provides multi-camera, AI-driven experiences for genuine connection and improved collaboration.
HP’s newest additions to the industry’s broadest portfolio of AI-enabled multi-camera capable video conferencing solutions include the Poly Studio X32 and Poly Studio X72 all-in-one video bars and Poly Studio V32 and Poly Studio V72 premium USB video bars.
The latest Poly VideoOS 4.4 software brings new AI capabilities to devices already installed in meeting rooms. With live setup for Poly DirectorAI Perimeter, IT administrators can configure smart camera boundaries in real-time, ensuring that only participants in the meeting space are captured. PolyNoiseBlockAI v2 utilizes machine learning technology and advanced noise filtering to eliminate reverberations caused by glass walls and reflective surfaces.
Poly Labsis a new program that provides customers with early access to experimental features. For example, VoiceScoreAI is a program feature that provides an analysis of audio quality in meeting rooms and suggests ways to enhance the overall experience.
HP is enhancing its Poly Lens cloud management platform and private cloud infrastructure with more customized and secure options. Poly Lens Premium includes advanced features like Remote Room Control for IT admins to troubleshoot and resolve issues remotely, saving time and assisting users in meeting rooms. Poly CloudConnect for Zoom Rooms offers participants the flexibility to join Microsoft Teams calls from Zoom Rooms with a robust interface, dual monitor support, and content sharing. Poly PrivateConnect Meeting Control offers greater flexibility and configuration options for customers in secure and controlled video environments using the PrivateConnect cloud infrastructure.
HP is also harnessing its expertise in audio, video, and computing to take video conferencing to the next level to create more meaningful interactions. HP is partnering with Google to bring Project Starline technology to the workplace, delivering a breakthrough communications solution that uses advanced AI and 3D imaging to create an immersive experience that goes beyond traditional video calls. It makes participants feel like they are sitting across the table in the same room. Interested parties can make reservations for priority delivery for the first available units shipping in 2025.
Personalizing Audio and Visual Experiences
As AI enables more immersive experiences at home and in the office, the role audio and visual technologies play has never been more important. 70% of Work Relationship Index respondents say it’s important to have access to technology that allows everybody to be seen and heard regardless of where they are. And HP’s broad portfolio of audio and visual solutions equip any environment to make work and play more captivating and enjoyable than ever before.
Versatility Redefined: HyperX Cloud MIX2
The HyperX Cloud MIX2takes flexibility to the next level with personalized, HyperX Signature Sound. Its over-ear headset design featuring plush memory foam earcups and up to 110 hours of battery life via Bluetooth offer all-day comfort and power that’s perfect for gaming on the go, music, or work calls. Hybrid Active Noise Cancellation blocks out distractions, and the Transparency feature keeps users aware of surroundings. Dual wireless options – 2.4GHz USB-C dongle and Bluetooth 5.3 LE Audio ensure seamless connectivity. Enjoy ultra-low latency for gaming and fast-paced activities, with crystal-clear communication thanks to AI-enhanced microphones.
Powering Up Productivity: HP Series 5 Pro
For today’s workers to be successful, the new HP Series 5 Pro Monitors enable productivity for any work environment by providing large canvases for AI workflows and high refresh rates for AI-assisted design and content creation. Featuring eight models ranging in sizes from 23.8 inches to 34 inches, the monitors are the world’s broadest commercial mainstream monitor series with 100W USB-C power delivery. The three-sided borderless display with a micro-edge bezel design enables users to seamlessly connect, charge, and power PCs through one USB-C cable for data and video.
The Series 5 Pro portfolio immerses individuals in their work environment and helps limit distractions with integrated AI noise reduction. Collaborate confidently and securely with the integrated Poly Studio 5MP pop-up tiltable webcam, which secures the device easily with the Auto Lock & Awake feature. This capability detects the user’s presence to instantly wake the system and dims or locks the PC when the user walks away.
On a single charge using Bluetooth mode with ANC off. Battery life is an estimate and varies depending on many factors, including number of active, idle and asleep hours of use, number of applications running, environmental conditions and features used; actual battery life will vary with usage and environmental condition. The maximum capacity of battery will naturally decrease with time and usage.
Tech News
Lexar MEA expansion: 5,000+ retail stores

Lexar MEA expansion has hit a major milestone: the brand’s products are now available in over 5,000 retail stores across the Middle East and Africa. Moreover, the footprint reflects a fivefold increase in outlets carrying Lexar-branded solutions. With GITEX Global 2025 approaching, Lexar will showcase its latest memory and storage innovations for photographers, gamers, and content creators.
Lexar MEA expansion: momentum built with partners
At the core, growth comes from “The Lexar Way.” Specifically, the company co-builds the channel through training, consumer engagement, and incentive programs—so partners can move faster and serve customers better. Consequently, retailers gain the resources and product knowledge to match users with the right cards, readers, SSDs, and DRAM. In turn, this partner-first model has underpinned demand over the past three years.

“For nearly 30 years, Lexar has been empowering the world with memory innovations,” said Fissal Oubida, General Manager – Middle East, Africa & India. “Ultimately, our rapid growth in the region reflects rising demand for reliable memory solutions and the strength of our retail partnerships. Therefore, expanding our footprint demonstrates a long-term commitment to a market that’s become a hub for imaging innovation and creativity.”
Lexar MEA expansion at GITEX: what creators and gamers will see
At GITEX Global 2025 (Hall 1, Stand H1-25), Lexar plans to spotlight professional-grade memory cards, high-speed card readers, portable SSDs, and performance DRAM—solutions tuned for regional workflows. For creators, that means faster offloads, smoother edits, and simpler backup routines. For gamers, it means quicker load times and more responsive systems with NVMe upgrades and reliable storage tiers. Additionally, visitors can expect hands-on demos and guidance on selecting media for mirrorless bodies, cinema cameras, and gaming rigs. Notably, the team will translate specs into practical choices for real-world use.
Partner enablement that scales across MEA
To keep pace with demand, Lexar runs channel seminars and roadshows across the region. During these sessions, product details become clear use cases—from 4K/8K capture on CFexpress to hybrid creator–gamer setups. Furthermore, the company invests in localized education so floor staff can explain speed classes, endurance ratings, thermal behavior, and backup best practices. As a result, customers leave with the right media for their device and workload.
“Going forward, Lexar will continue to consolidate its regional presence,” added Oubida. “In fact, GITEX is an ideal platform to extend collaborations, strengthen local partnerships, and introduce new offerings tailored to MEA consumers.”
Why the Lexar MEA expansion footprint matters for end users
Availability matters. Because the retail network is broader, buyers can compare products in person, ask questions, and walk out with the right kit the same day. Moreover, consistent access improves creator and gamer confidence—especially when tight deadlines depend on fast cards and dependable SSDs. In practical terms, the 5,000-store milestone shortens the path from idea to delivery. Likewise, it supports regional growth in content creation, esports, and professional imaging.
Looking ahead
Expect continued product rollouts and deeper collaboration with resellers. Next, the roadmap includes more education-first initiatives, clearer in-store guidance, and expanded after-sales support. Ultimately, photographers, videographers, streamers, and gamers will gain a simpler, more reliable way to upgrade daily tools. In summary, Lexar’s partner model and retail reach position the brand to scale with MEA’s demand.
Bottom line
The Lexar MEA expansion is about reach, relevance, and reliability. With 5,000+ stores and a strong showing planned for GITEX Global 2025, the company is doubling down on creators and gamers across the Middle East and Africa—therefore bringing pro-grade memory and storage closer to where people work and play.
Check Out Our Previous Post on RTX 50 student laptops: AI tools for school
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GeForce RTX 50 laptops: AI tools for students

Back-to-school shopping just got easier. RTX 50 student laptops bring AI acceleration, cutting-edge graphics, and efficient mobility together in one device—so students can learn, create, and unwind without compromise. With RTX 50 student laptops, you cover lectures, labs, content projects, and gaming in a single, reliable setup.
RTX 50 student laptops built for class, labs, and late nights
Performance is the starting point. The latest RTX 50 Series pairs fast CPUs with next-gen GeForce RTX GPUs, so multitasking feels snappy even with dozens of tabs, a video call, and a code compile running. Moreover, power efficiency matters. Designs are slimmer and lighter, with up to 40% longer battery life versus prior generations, which helps you move from lecture to library without the charger hunt.
AI tools that actually save time
Students don’t just need raw speed; they need smart speed. Out of the box, RTX 50 laptops tap a suite of AI-powered tools that accelerate common tasks:
- NVIDIA Broadcast cleans background noise and improves webcam presence for remote classes.
- RTX Video enhances streamed lectures and tutorials.
- NVIDIA NIM and ChatRTX help with local, private AI experiments and quick research summaries.
Additionally, NVIDIA Studio Drivers prioritize stability in creative apps. That means fewer crashes and faster renders when you’re editing 4K video, polishing photos, or building motion graphics for class.
Create by day, game by night
When the homework is done, gaming can finally begin. DLSS 4 boosts frame rates while keeping visuals crisp, and NVIDIA Reflex lowers system latency for faster reactions in competitive titles. Meanwhile, Game Ready Drivers tune performance for new releases on day one. In practice, you get a smooth, consistent experience without manual tweaking.
Study setup that travels well
Because students bounce between classrooms, dorms, and cafés, portability counts. RTX 50 systems ship in slim, lightweight designs with bright displays and comfortable keyboards. Bluetooth calling and headset support make group work easy, while modern Wi-Fi keeps collaboration tools responsive. Crucially, battery life remains strong even when you split time between note-taking, editing, and light gaming.
Why it’s the right platform for students
Choosing one laptop to do it all can feel risky. However, this platform covers the key use cases:
- STEM and design: GPU acceleration speeds simulations, CAD previews, and data-viz.
- Content creation: AI features shorten edit time, so projects hit deadlines.
- Hybrid learning: noise removal, video enhancement, and stable drivers improve remote sessions.
- Leisure: DLSS 4 and Reflex keep games fluid without sacrificing study time.
As Chantelle Tavid, Head of Marketing for MENAT and CIS at NVIDIA, notes, students need more than specs; they need devices that support creativity, collaboration, and play—in one reliable package.
Availability
GeForce RTX 50 laptops are available now at leading retailers across the region. Configurations vary by brand and model, so students can match performance, portability, and budget to their course load.
Bottom line
For campus life in 2025, one device should be enough. GeForce RTX 50 laptops blend AI tools, efficient performance, and great graphics to handle school, projects, and downtime—without juggling multiple machines. Pick the form factor you like, install your study stack, and get moving.
Check Out Our Previous Post on CMF Watch 3 Pro: a smarter, bolder everyday smartwatch
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CMF Watch 3 Pro: a smarter, bolder everyday smartwatch


Meet the CMF Watch 3 Pro: a cheerful shot of motivation with smart coaching, sharper tracking, and a look that pops. Built for everyday movers and casual fitness explorers, it helps you train, recover, and express your style—without the price or complexity that slows people down.
Why CMF Watch 3 Pro stands out
First, it tracks your world with a new dual-band five-system GPS for faster lock-on and improved route accuracy compared to the Watch Pro 2. You’ll feel the upgrade on busy streets and open trails alike. Plus, 131 sports modes keep variety fresh, while a personalized running coach builds and adapts plans to your level. Then, a four-channel heart-rate sensor enhances accuracy across various skin tones and intensities, making the data more trustworthy. With Active Score (powered by MET data), you get a simple weekly snapshot that nudges you to keep moving.
Deeper insight, smarter recovery
After each session, AI-powered summaries break down training load, recovery time, and even 5K/10K predictions. Forgot to press start? No drama. The watch auto-detects seven core activities to capture effort anyway. Meanwhile, day-to-day wellness stays front and center: SpO₂, stress tracking, guided breathing, hydration nudges, inactivity reminders, sleep, and women’s health support round out a fuller picture of you.
Your on-wrist assistant
Because life doesn’t pause, Watch 3 Pro brings ChatGPT integration for quick answers, reminders, and ideas via natural-language voice prompts. You also get a voice recorder with auto-transcription for notes on the move and an Essential News digest tailored to your interests. And yes, Bluetooth calling, gesture shortcuts, and 140-character quick replies keep things effortless. An additional microphone improves call pickup, so conversations sound clearer.
Design that says “you”

Style still matters. The precision-milled metal body pairs with soft-touch silicone straps in Dark Grey, Light Grey, and Orange. A vibrant 1.43-inch AMOLED with ultra-thin bezels delivers an Always-On Display and a 10% higher screen-to-body ratio than Watch Pro 2. Moreover, 120+ watch faces—including video, photo, and AI-generated options via Watch Face Studio—let you switch moods in seconds. Add full-screen or mini widgets for fitness, weather, music, or reminders, and make it truly yours.
Built for real life
The watch is IP68-rated for dust and water resistance, so it handles sweat, rain, and everyday spills. Battery life shines too: expect up to 13 days with typical use, around 11 days with heavier tracking, and about 4.5 days with Always-On enabled. A full charge takes ~99 minutes. Meanwhile, improved motion monitoring and a 6-axis accelerometer (a 50% boost over Watch Pro 2) make indoor workouts feel just as precise as outdoor ones.
Nothing X: one app to rule them all
All CMF watches are transitioning to the Nothing X app, which adds a cleaner UI, steadier syncing, and smarter health tools. Even better, you can connect activity data to Strava, Apple Health, and Google Health Connect. Manage your watch and audio in one place and keep the routine simple.
Price and availability
CMF Watch 3 Pro arrives in the UAE and KSA at AED/SAR 369. You’ll find it at key retail partners across both markets, including leading e-commerce sites, electronics chains, and carrier stores. Open sales begin soon; final dates are TBC.
Bottom line
CMF Watch 3 Pro makes moving feel easy—and fun. You get AI coaching, accurate tracking, and playful personalization at a friendly price. Choose a color, set a goal, and let tiny wins add up. Then go again tomorrow.
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