Tech News
HP Transforms the Future of Work
HP announced its newest innovations, including next-gen AI PCs, AI-enabled video conferencing solutions, and a scalable GPU performance sharing solution for AI developers – all designed to transform the future of work.
“HP is deeply ambitious in its commitment to reshape the way people work, fostering growth, nurturing creativity, and unleashing limitless innovation,” said Alex Cho, President of Personal Systems at HP Inc. “We’re bringing AI to life and delivering powerful new experiences through our next-gen AI PCs, advanced audio and video solutions, and innovative AI development platform.”
Transforming the Way People Work and Play
AI is transforming the way people feel about work. According to the 2024 HP Work Relationship Index, 68% of knowledge workers believe AI creates new opportunities to enjoy work, and 73% believe AI makes their job easier. Those who use AI are 11-points happier with their relationship with work than their colleagues who don’t. The future of work requires high-performing, AI-powered PCs and solutions that push the limits of what’s possible while freeing up time to focus on what matters.
Flexible Style and Performance Without Compromise: The OmniBook Ultra Flip
Designed for freelancers and creators, the HP OmniBook Ultra Flip 14-inch Next-Gen AI PC is HP’s first next-gen AI PC 2-in-1 laptop, offering uncompromising style, performance, and flexibility for those seeking the perfect AI creation experience. The device delivers:
- Designed to inspire: Create, edit, and sketch on an ultra-thin form factor that easily switches between laptop, tablet, and tent modes. A stunning 3K OLED display offers an immersive visual experience to draw or review creative designs. Personalize content generation on the world’s first next-gen AI convertible PC with inking and a haptic touchpad. Collaborate with others clearly and crisply with the device’s 9 MP AI camera and Poly Audio.
- Balanced power and performance: On-the-go creators can confidently create on a device engineered to be cool and quiet – yet performant. The OmniBook Ultra Flip leverages the Intel Core Ultra processor (Series 2) with a dedicated AI engine, delivering up to 20 hours of battery life (local video playback) for a seamless creation experience.
- Trusted security powered by AI: HP Wolf Security for consumers includes a unique security chip and self-healing PC core for professional-level security, keeping data secure and protecting against cyber-threats. McAfee Smart AI Deepfake Detector detects AI-generated audio to warn users of potential fraud or misinformation.
- Sustainability for today and tomorrow: HP remains committed to reducing environmental impact and optimizing energy efficiency. The OmniBook Ultra Flip is built with 90% recycled metals, 50% post-consumer recycled plastics, and an EPEAT Gold with Climate+ and ENERGY STAR certified design.
Pushing the Envelope for Tech-Forward Leaders: The HP EliteBook X
Empowering tech experts and business consultants to tackle intense workflows locally and in the cloud, the HP EliteBook X 14-inch Next-Gen AI PC delivers ultimate power, performance, and security so workers can prioritize what they love while AI takes care of the rest. As the first EliteBook X in HP’s Commercial PC lineup, this device unlocks:
- Turbocharged productivity: For power users requiring high-performance computing for content creation, data analysis, and AI-driven applications, HP developed a memory architecture with an impressive 8000 Mbps on 64 GB of LPDDR5x RAM for high-speed AI processing. The PC also harnesses a next-generation AMD Ryzen PRO processor enabling up to an industry-leading 55 TOPS of NPU performance for demanding workloads. HP Smart Sense paired with 40W Thermal Design Power (TDP) and dual turbo high density fans drive fast responsiveness with cool and quiet performance.
- Intuitive collaboration: Conduct meetings from anywhere and show up authentically with the device’s new AI-enhanced webcam sensor for more accurate presence detection and adaptive dimming. Audio tuning by Poly Studio provides crystal-clear conferencing experiences with AI noise reduction and HP Dynamic Voice Leveling to optimize voice clarity.
- Industry-leading protection enhanced by AI: The world’s most secure next-gen AI PC and the first next-gen AI PC with quantum hack protection protects the most sensitive data without sacrificing performance. Wolf Security offloads processor-intensive security tasks to the NPU to preserve the CPU for all-day productivity. HP’s Endpoint Security Controller future-proofs the device against evolving threats, and intentional features are built into the device, including onlooker detection, which utilizes an AI-powered webcam sensor to alert users when prying eyes are detected and automatically blur the screen if needed.
- Sustainable innovations protecting our planet: As part of the world’s most sustainable PC portfolio, the device is responsibly crafted with a heat plate made with at least 50% recycled copper and bezels containing at least 20% recycled cooking oil.
Personalization Built-In: HP AI Companion & Poly Camera Pro
HP’s next-gen AI PCs are equipped with AI Companion and Poly Camera Pro, which personalize and optimize a user’s experience for greater productivity and collaboration.
- Interact intuitively: AI Companion uses generative AI to help people analyze private files and discover information to refine and create content or respond quickly and accurately to key tasks. The Perform assistant helps users optimize PC performance, customize settings, and troubleshoot HP products.
- Collaborate clearly: Poly Camera Pro utilizes the NPU to power webcam features like Spotlight and Background Blur & Replace to maintain CPU performance more efficiently while preserving battery life.
Enabling Companies to Build AI
GPU access is often a scarce resource for a company’s most valuable resource, data scientists and AI developers. As AI workloads grow exponentially, 81% of data scientists believe AI makes their job more fulfilling. Z by HP Boost solves for scarcity by maximizing GPU utilization to deliver secure, scalable, and on-demand performance to meet rising AI demands, enhance productivity, and accelerate development.
Z by HP Boost is an industry-first solution that revolutionizes GPU sharing across HP AI workstations:
- On-demand performance: Delivers instant access to GPU resources, with the flexibility needed to perform complex computations and manage large datasets.
- Enterprise optimization: Provides companies a more efficient way to allocate and fully utilize its GPU resources, reducing the reliance on costly cloud instances and increasing productivity.
Both Z by HP Boost and the Z by HP Gen AI Lab solutions further extend HP’s AI creation center as the most comprehensive workstation solution for AI development. The Z by HP Gen AI Lab provides a built-in trust layer for large language model (LLM) development to detect and correct bias. With streamlined data management, standardized tools, and integration of trust, HP’s AI creation center maximizes the efficiency and impact of valuable AI.
Transforming Where People Work
People work in different places throughout the workday, whether in a meeting room, at the desk, or on the go. 72% of knowledge workers say having access to technology that best suits their work style is important. HP offers a range of products and solutions that make it easier for people to be their most collaborative and productive.
Authentic Connection and Collaboration: Poly Studio Video Bars, Poly VideoOS, and Poly Lens
HP is expanding AI integration across various room sizes and collaboration setups. Whether small or large rooms, BYOD or appliance-based, Windows or Android, video bar or modular, HP provides multi-camera, AI-driven experiences for genuine connection and improved collaboration.
HP’s newest additions to the industry’s broadest portfolio of AI-enabled multi-camera capable video conferencing solutions include the Poly Studio X32 and Poly Studio X72 all-in-one video bars and Poly Studio V32 and Poly Studio V72 premium USB video bars.
The latest Poly VideoOS 4.4 software brings new AI capabilities to devices already installed in meeting rooms. With live setup for Poly DirectorAI Perimeter, IT administrators can configure smart camera boundaries in real-time, ensuring that only participants in the meeting space are captured. PolyNoiseBlockAI v2 utilizes machine learning technology and advanced noise filtering to eliminate reverberations caused by glass walls and reflective surfaces.
Poly Labsis a new program that provides customers with early access to experimental features. For example, VoiceScoreAI is a program feature that provides an analysis of audio quality in meeting rooms and suggests ways to enhance the overall experience.
HP is enhancing its Poly Lens cloud management platform and private cloud infrastructure with more customized and secure options. Poly Lens Premium includes advanced features like Remote Room Control for IT admins to troubleshoot and resolve issues remotely, saving time and assisting users in meeting rooms. Poly CloudConnect for Zoom Rooms offers participants the flexibility to join Microsoft Teams calls from Zoom Rooms with a robust interface, dual monitor support, and content sharing. Poly PrivateConnect Meeting Control offers greater flexibility and configuration options for customers in secure and controlled video environments using the PrivateConnect cloud infrastructure.
HP is also harnessing its expertise in audio, video, and computing to take video conferencing to the next level to create more meaningful interactions. HP is partnering with Google to bring Project Starline technology to the workplace, delivering a breakthrough communications solution that uses advanced AI and 3D imaging to create an immersive experience that goes beyond traditional video calls. It makes participants feel like they are sitting across the table in the same room. Interested parties can make reservations for priority delivery for the first available units shipping in 2025.
Personalizing Audio and Visual Experiences
As AI enables more immersive experiences at home and in the office, the role audio and visual technologies play has never been more important. 70% of Work Relationship Index respondents say it’s important to have access to technology that allows everybody to be seen and heard regardless of where they are. And HP’s broad portfolio of audio and visual solutions equip any environment to make work and play more captivating and enjoyable than ever before.
Versatility Redefined: HyperX Cloud MIX2
The HyperX Cloud MIX2takes flexibility to the next level with personalized, HyperX Signature Sound. Its over-ear headset design featuring plush memory foam earcups and up to 110 hours of battery life via Bluetooth offer all-day comfort and power that’s perfect for gaming on the go, music, or work calls. Hybrid Active Noise Cancellation blocks out distractions, and the Transparency feature keeps users aware of surroundings. Dual wireless options – 2.4GHz USB-C dongle and Bluetooth 5.3 LE Audio ensure seamless connectivity. Enjoy ultra-low latency for gaming and fast-paced activities, with crystal-clear communication thanks to AI-enhanced microphones.
Powering Up Productivity: HP Series 5 Pro
For today’s workers to be successful, the new HP Series 5 Pro Monitors enable productivity for any work environment by providing large canvases for AI workflows and high refresh rates for AI-assisted design and content creation. Featuring eight models ranging in sizes from 23.8 inches to 34 inches, the monitors are the world’s broadest commercial mainstream monitor series with 100W USB-C power delivery. The three-sided borderless display with a micro-edge bezel design enables users to seamlessly connect, charge, and power PCs through one USB-C cable for data and video.
The Series 5 Pro portfolio immerses individuals in their work environment and helps limit distractions with integrated AI noise reduction. Collaborate confidently and securely with the integrated Poly Studio 5MP pop-up tiltable webcam, which secures the device easily with the Auto Lock & Awake feature. This capability detects the user’s presence to instantly wake the system and dims or locks the PC when the user walks away.
On a single charge using Bluetooth mode with ANC off. Battery life is an estimate and varies depending on many factors, including number of active, idle and asleep hours of use, number of applications running, environmental conditions and features used; actual battery life will vary with usage and environmental condition. The maximum capacity of battery will naturally decrease with time and usage.
Tech News
ACCELERATING AI ADOPTION IN HEARING HEALTH CRITICAL TO SUPPORTING PATIENTS WITH HEARING LOSS IN UAE
Drawing on feedback from patients across the globe, Starkey highlighted that accelerating AI adoption in hearing health is already transforming daily life for people with hearing challenges, improving how they hear, connect and participate with greater confidence. Starkey addressed UAE’s leading audiologists, clinic owners and industry stakeholders from across the Middle East and Africa, led by Dr. Achin Bhowmik, Chief Technology Officer and Executive Vice President of Engineering.
The session focused on Starkey’s blueprint for AI-led hearing performance for patients in UAE and wider Middle East region, anchored by Omega AI, and detailed how the platform is advancing real-world speech clarity in challenging noisy environments, listening comfort and spatial awareness today, while setting the architecture for next-generation sound processing.
“At Starkey, sound quality is always, and will remain, job number one. Hearing is essential for how people connect, work, and participate in everyday life. When people delay action, outcomes suffer and quality of life and cognitive ability can decline unnecessarily,” said Dr. Achin Bhowmik, Chief Technology Officer and Executive Vice President of Engineering, Starkey. “Omega AI is built to bring people closer to natural hearing in real environments, using an industry-first 360-degree deep neural network processing and generative AI designed to dynamically adapt as listening conditions change and assist the patient in all environments. Hearing aids are high tech multifunction devices. The next step is accelerating adoption, so these capabilities reach more patients in the UAE who can benefit from them.”
During the session, Starkey highlighted how Omega AI advances the shift from conventional amplification toward intelligent hearing systems designed for clarity, comfort and usability. Omega AI includes new connectivity features including Auracast assistant and Google Fast Pair, fall detection and a special AI assistant. Starkey is setting the new standards for the industry.
The briefing took place against a backdrop of hearing loss emerging as a major global health and societal challenge. The World Health Organization projects that by 2050, nearly 2.5 billion people will have some degree of hearing loss, with more than 700 million expected to require hearing rehabilitation. The WHO also estimates the annual global cost of unaddressed hearing loss at almost US$ 1 trillion, reinforcing why prevention, early checks, and access to care matter.
The roadmap also emphasized connectivity and ecosystem design, including features intended to reduce friction for wearers, support faster fitting and follow-up, and enable a smoother clinical experience for hearing care professionals.
“Audiologists and clinic leaders in the Middle East, Africa and Turkey can rest assured that the new OMEGA AI platform will give them confidence and speed in treating their patients,” said Giscard Bechara, Director, Starkey MEA. “This briefing was designed to align the professionals on a larger point – hearing care is the need of the hour. Starkey has the technology today to service our patients better than any time before and we will waste no effort to educate and bring it here to our patients in the UAE and the Middle East.”
Starkey Middle East and Africa will continue engaging hearing care professionals and partners through professional education, technology briefings and clinical enablement initiatives, supporting evidence-based hearing care practices and helping translate the latest hearing innovation into improved patient outcomes.
Tech News
NEMETSCHEK GROUP AND INGRAM MICRO PARTNER TO ACCELERATE DIGITAL TRANSFORMATION ACROSS THE MIDDLE EAST AND NORTH AFRICA REGION
The Nemetschek Group, one of the world’s leading software providers for the Architecture, Engineering, Construction and Operations (AEC/O) industry, announced a strategic partnership with Ingram Micro, a business-to-business (B2B) platform company for the global technology ecosystem, to jointly explore new business opportunities and accelerate digital transformation across the Middle East and North Africa (MENA).
The strategic partnership brings together Nemetschek’s cutting-edge software portfolio with Ingram Micro’s extensive regional reach, ecosystem enablement capabilities and deep market expertise. As part of the collaboration, both companies will work closely on joint market development initiatives, including coordinated marketing campaigns, industry events and customer engagement activities aimed at increasing awareness and adoption of Nemetschek’s solutions across the region. The collaboration also outlines a strong focus on sales enablement and training, equipping Ingram Micro’s teams with the technical, product and commercial expertise required to effectively promote, demonstrate and support Nemetschek technologies.
In addition, the partnership will support customers throughout their digital transformation journey through pre-sales collaboration, post-sales support and long-term account growth strategies. It is designed as a progressive onboarding framework, with Ingram Micro expected to be gradually onboarded across Nemetschek’s portfolio on a brand-by-brand basis as the partnership evolves.
Yves Padrines, Chief Executive Officer of the Nemetschek Group, noted that partnerships are a cornerstone of Nemetschek’s strategy to scale innovation and drive digital transformation globally. “The Middle East and North Africa region offers immense opportunity, defined by ambitious infrastructure programs and a clear commitment to digitalization. By collaborating with Ingram Micro, we are strengthening our ability to deliver open, connected and future-ready solutions that empower our customers to design, build and operate more efficiently and sustainably.”
Commenting on the partnership, Muayad Simbawa, Managing Director of Nemetschek Arabia, said: “This collaboration represents a strategic step forward in our mission to enable meaningful digital transformation across the built environment in the Middle East and North Africa. Ingram Micro’s strong regional footprint, ecosystem-driven approach and proven ability to scale technology adoption make them an ideal partner as we continue to empower architects, engineers and construction professionals with innovative, open and interoperable solutions. Together, we are laying the foundation for a more connected, efficient and sustainable future for the industry.”
Shaikh Mohammed Ahmed, Managing Director, Ingram Micro KSA, added: “At Ingram Micro, we see digital transformation as a collaborative journey built on strong partnerships and shared expertise. Our collaboration with Nemetschek reinforces our commitment to enabling our customers and partners with world-class technologies that address the evolving needs of the AEC sector. By combining Nemetschek’s industry-leading solutions with our regional capabilities and enablement services, we aim to unlock new growth opportunities and deliver tangible value across the MENA region.”
Ingram Micro is a leading global technology distributor and services provider, playing a critical role in the IT ecosystem by connecting technology manufacturers with solution providers and end customers. Through its extensive portfolio, digital platforms and value-added services, Ingram Micro enables businesses to scale, innovate and transform in an increasingly digital world.
The partnership underscores both companies’ shared vision of driving innovation, accelerating technology adoption and supporting regional ambitions for smarter infrastructure, sustainable development and digitally enabled economies.
Tech News
The First Saudi Conference on Gynecology and Fertility Concludes in Jeddah
Embryology 4.0 and Artificial Intelligence Lead Conference Discussions
The First Saudi Conference on Gynecology and Fertility (GFS) concluded its proceedings in Jeddah under the patronage of His Highness Prince Saud bin Abdullah bin Jalawi Al Saud, Governor of Jeddah. The conference brought together more than 40 experts and speakers from a distinguished group of local and international specialists, marking a new milestone in the transformation of specialized healthcare in the Kingdom. This scientific event gathered leading global medical experts under an academic platform organized by Dr. Ayman Oraif, Consultant and Director of the IVF Center and Reproductive Surgery at King’s College Hospital London – Jeddah.
A Scientific Platform for Women’s Health
Held from January 29 to 31, 2026, the conference reaffirmed the Kingdom’s leading role in keeping pace with the latest global medical advancements and supporting women’s and family health, in alignment with the objectives of the healthcare transformation program and Saudi Vision 2030. The scientific program featured specialized sessions and hands-on workshops addressing the future of fertility treatment, surgical precision, innovation in minimally invasive gynecologic surgery, and the evolution of women’s healthcare across different stages of life.
Participants reviewed the latest surgical innovations in gynecologic oncology, endoscopic and laparoscopic procedures, and reproductive surgery, within the context of the growing trend toward integrating advanced medical technologies to enhance quality of care and treatment outcomes.
Embryology 4.0… An Artificial Intelligence Revolution
Discussions highlighted the concept of Embryology 4.0, which integrates medical expertise with advanced digital technologies, including the use of artificial intelligence in embryo selection and assessment, in vitro maturation (IVM) techniques, embryonic mosaicism, as well as the development of accreditation standards for fertility laboratories and the enhancement of outcome quality.
Knowledge Exchange and Capacity Building
In turn, Dr. Ayman Oraif, Consultant and Director of the IVF Center and Reproductive Surgery at the hospital, affirmed that the conference delivered highly specialized scientific content reflecting the rapid advancements in infertility treatment and assisted reproductive technologies. He noted that the Kingdom has become well positioned to adopt these technologies and innovate new solutions to improve fertility outcomes.
Stem Cells, A New Hope for Fertility
Within the scope of the discussions, Dr. Oraif pointed out that the use of stem cells in the treatment of infertility and premature ovarian insufficiency represents a promising scientific horizon in the field of regenerative medicine. He referred to the study he presented on premature ovarian insufficiency, noting that this condition affects approximately 1% of women before the age of forty and may benefit from treatment using mesenchymal stem cells derived from bone marrow or menstrual blood. Preliminary studies have demonstrated these cells’ potential to improve ovarian function and enhance fertility indicators in patients.
According to the study, clinical trials showed encouraging results, including the resumption of menstruation, improved hormone levels, and increased pregnancy rates, without significant reported complications. The discussions also highlighted complementary protocols, such as platelet-rich plasma (PRP) therapy, which has demonstrated improvements in oocyte quality and pregnancy rates reaching approximately 20% in some studies.
A Forward-Looking Vision for Saudi Medicine
As the first conference of its kind to be held in the Kingdom, this event represents a qualitative addition to the path of specialized medical education and the support of research and development programs, reinforcing Saudi Arabia’s position as a regional hub for medical innovation. It also reflects the success of King’s College Hospital London – Jeddah in attracting leading global scientists and providing a platform for specialized scientific dialogue in women’s health and fertility research.
The conference is expected to contribute to establishing frameworks for research collaboration between Saudi and international institutions, while exploring the future of regenerative medicine and artificial intelligence in the treatment of gynecologic diseases and infertility. With the emergence of promising results in stem cell research, hopes are rising that the coming decade will deliver practical solutions for a wide range of fertility disorders, supported by institutional backing and a national vision that aims to place the Kingdom at the forefront of the global medical landscape.
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