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We Don’t Just Tick Boxes; We Build a Culture of Food Safety and Sustainability

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9 months ago

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NutriCal

Exclusive interview with Soniya Ashar, Founder, NutriCal

Congratulations on NutriCal’s contribution to Armani/Mediterraneo’s success in the DM Food Elite Programme! Can you share how NutriCal became involved with this prestigious initiative?

Thank you so much! We’re incredibly proud to have been a part of Armani/Mediterraneo’s journey in the DM Food Elite Programme. While NutriCal played a key role, credit equally goes to Emaar Hospitality and their forward-thinking team—particularly their Head of Hygiene, Sustainability, and Culinary. They were already planning to move ahead with a brand-wide commitment to transparency, sustainability, and high standards. When NutriCal came on board, we were able to execute that vision swiftly and efficiently, ensuring that their goals aligned with the rigorous criteria of the DM Food Elite Programme. It was truly a team effort, and it’s rewarding to see the results of such a collaborative partnership.

What specific challenges did NutriCal face while working with Armani/Mediterraneo to meet the program’s rigorous criteria? How were these overcome?

One of the main challenges was the alignment of different functions—culinary, sustainability, and hygiene—all working towards the same goal under a very tight timeline. Emaar Hospitality’s team, led by their Head of Hygiene, Sustainability, and Culinary, had already laid out a clear vision for brand-wide transparency, and NutriCal was brought in to help execute that vision quickly and precisely. This alignment was crucial, as it required a seamless collaboration between our team and theirs to ensure every part of the operation met the program’s rigorous standards.

We also faced the challenge of conducting an accurate, detailed analysis of the nutritional content and traceability of every ingredient and recipe. The program required that we not only meet high nutritional standards but also ensure that every ingredient could be traced back to its source, which added a layer of complexity. To overcome this, we implemented a robust tracking system and worked closely with the culinary team to refine recipes without compromising the quality or integrity of the dishes.

Finally, with such tight timelines, it was essential to maintain precision and speed. By staying agile, maintaining open communication, and focusing on data-driven solutions, we were able to meet the program’s strict criteria and deliver results within the required timeframe. The collaboration and dedication of everyone involved made all the difference in overcoming these challenges.

Dubai Municipality highlighted sustainability, food safety, and innovation as key pillars of the award. How did NutriCal approach these areas to help Armani/Mediterraneo achieve 1st place?

NutriCal is a food intelligence platform that leverages data and AI to optimize all aspects of food operations. For food safety, we ensured complete traceability of ingredients, including allergen checks, using our tech-driven platform to monitor and mitigate risks in real-time. On the nutrition front, we provided data-backed insights to refine dishes, ensuring they met health standards while staying true to Armani/Mediterraneo’s luxurious brand. For sustainability, our platform helped streamline sourcing, reduce waste, and minimize environmental impact across operations. By integrating food safety, nutrition, and sustainability with cutting-edge technology, we supported their success in achieving 1st place.

NutriCal played a pivotal role in ensuring nutritional precision and operational excellence. Can you elaborate on how your expertise in these areas translated into success for the restaurant?

NutriCal’s expertise in recipe management and operations was key to ensuring both nutritional precision and operational excellence at Armani/Mediterraneo. We worked closely with their culinary, food safety, hygiene, and sustainability teams to create a seamless workflow that ensured every dish was not only nutritionally balanced but also compliant with stringent regulations. The larger the operation, the more important it is to stay organized, and we helped streamline their processes to ensure everything ran smoothly.

Traceability and transparency were super important, both from a regulatory standpoint and to align with Armani/Mediterraneo’s commitment to high standards. Our platform enabled full traceability of ingredients, ensuring that every item could be tracked from source to plate. This level of transparency is critical, not just for compliance but also for maintaining the quality and safety of every dish.

What distinguishes NutriCal’s approach to food safety compliance and sustainability from other players in the industry?

What sets NutriCal apart is our holistic approach. We don’t just tick boxes for compliance; we go a step further to build a culture of food safety and sustainability that becomes part of our partners’ DNA. We help businesses implement real-time monitoring systems that track food safety standards and reduce risk, and we’re always looking for innovative ways to source more sustainably. 

Additionally our unique blend of cutting-edge AI, data, and technology with a deep understanding of the human side of food operations. While our platform provides powerful tools for tracking ingredients, managing recipes, and ensuring compliance, we also recognize the importance of working closely with client teams—chefs, food safety experts, and sustainability officers. This collaboration ensures that technology is implemented effectively and tailored to the specific needs of the operation, driving success in real-world settings.

We also keep a sharp focus on the health and safety of every consumer. Our technology tracks not only food safety but also regulations that directly impact consumer well-being, from allergens to proper ingredient sourcing. This dual approach—leveraging both technology and human insight—ensures that we not only meet regulatory standards but also create dining experiences that are safe, healthy, and sustainable.

How does this award align with NutriCal’s broader mission and vision for the future of the food and hospitality sectors?

This award is a huge step in the right direction for us. At NutriCal, we envision a future where the food and hospitality sectors lead in terms of health, sustainability, and operational excellence. Winning this award with Armani/Mediterraneo is a perfect example of what’s possible when we align those values with high-end dining. We’re proud to be part of a movement that’s changing the way people think about food—where the focus is on creating healthy, sustainable dining experiences that also deliver on flavor and luxury. It’s a reflection of our broader vision to make these practices the new standard in the industry.

Collaboration was central to this achievement. Can you describe your experience working with the culinary and sustainability teams at Armani/Mediterraneo?

The collaboration with the culinary and sustainability teams at Armani/Mediterraneo was honestly a highlight of the whole project. From day one, everyone was so open and eager to innovate, which made the process a true partnership. We worked hand-in-hand with the chefs to adjust recipes and make sure they met the nutritional criteria while still reflecting the restaurant’s bold, sophisticated style. The sustainability team was equally passionate about minimizing environmental impact, and we were able to come up with creative solutions together, like reducing food waste and using more sustainable packaging. It was a fantastic, collaborative effort that I believe really contributed to our success.

In your view, how does NutriCal’s work contribute to setting a new standard for the hospitality industry in Dubai and beyond?

NutriCal is leading the charge in setting new industry standards that seamlessly balance sustainability, food safety, and nutrition with culinary excellence. Through our innovative use of AI and data technology, we’re reshaping how the hospitality industry approaches food safety, transparency, and sustainability. Our platform ensures that restaurants not only meet the latest regulatory standards but also drive innovation in sourcing, waste management, and food safety protocols.

While this project was based in Dubai, the impact of our work with Armani/Mediterraneo extends globally, serving as a powerful example of how the hospitality industry can integrate sustainability and health-focused practices at every level. At the core of our approach is a consumer-centric mindset, where the demand for transparency and sustainability is becoming a defining factor in dining experiences. NutriCal’s work is part of a broader cultural shift that is transforming the way people think about food, making healthier and more sustainable choices an integral part of the culinary world.

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Hospitality

SUN SIYAM IRU VELI GENERAL MANAGER MASDHOOQ SAEED HONOURED AS BEST GENERAL MANAGER – HOSPITALITY IN MALDIVES AT WORLD GM AWARDS 2025

Published

20 hours ago

on

November 13, 2025

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Masdhooq Saeed receiving World GM Awards 2025 trophy on stage at hospitality awards ceremony

Sun Siyam Iru Veli proudly celebrates the achievement of its General Manager, Masdhooq Saeed, who has been awarded Best General Manager – Hospitality in Maldives at the World GM Awards 2025. This recognition is especially significant as he becomes the first Maldivian to receive this prestigious title, marking a milestone moment for both the resort and the nation’s hospitality industry.

Masdhooq’s journey is one of dedication, growth, and vision. Beginning his career in 2001 at the Front Office as a receptionist, he advanced through roles in reservations and villa hosting before moving into management. His steady rise was built on humility and hard work, leading him to join Sun Siyam in 2023 as the General Manager at Sun Siyam Iru Veli. Masdhooq has transformed the resort’s guest experience and strengthened its position as one of the Maldives’ most admired all-inclusive destinations. His forward-thinking leadership has led to remarkable results, from achieving an 8% revenue increase above target in 2024 to driving record-breaking occupancy levels of 90% in early 2025.

“Masdhooq’s achievement is a proud moment for all of us,” said Deepak Booneady, CEO of Sun Siyam. “His journey reflects the very essence of The Home of the Maldivian Spirit, built on passion, perseverance, and purpose. What sets him apart is not only his results, but his heart. He leads with empathy, empowers his team, and reminds us that true hospitality is about people first. We are incredibly proud to have him represent Sun Siyam and the Maldives on the global stage.”

A leader defined by empathy and purpose, Masdhooq is deeply committed to nurturing local talent, advancing sustainability, and cultivating a culture of inspired excellence. Through mentoring and leadership development, he has created opportunities for growth and empowerment across departments. He is dedicated to fostering a culture where excellence is inspired, always with the quiet belief that “anything is possible” and that “luxury is a feeling.”

The World GM Awards, also known as the Golden Tree Awards, recognise outstanding General Managers from across the globe for their exceptional leadership, innovation, and service excellence. Winners are selected through a rigorous evaluation process based on performance, guest satisfaction, and community engagement by an expert panel of hospitality professionals.

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Hospitality

THE FUTURE IS SET FOR TOURISM’S NEXT ERA AS THE INAUGURAL TOURISE SUMMIT OPENS

Published

24 hours ago

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November 13, 2025

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Speaker in traditional Gulf attire presenting on stage with large blue "TOURISE" text backdrop

With the bold ambition to rewrite the rules of travel, the inaugural TOURISE Summit under the patronage of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister was officially opened today by H.E. Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE.

TOURISE ushers in a new era for global tourism, uniting ministers, delegates, and visionaries from around the world as the premier platform dedicated to shaping the future of global tourism.

Taking place from November 11-13, 2025, immediately following the 50th United Nations Tourism General Assembly, TOURISE is reimagining the way that sectors interact to find opportunities where competitors become partners where investments are optimized and where fragmented silos converge. The event aims to turn bold ideas into real-world solutions and catalyze transformative initiatives that will shape the next 50 years of the global tourism sector.

During his opening speech today, H.E. Ahmed Al Khateeb noted that there has never been a more urgent or opportune moment for convergence of sectors to shape global tourism, with the tourism sector having rebounded to historic highs, with international arrivals and investment surpassing pre-pandemic levels. However, he cautioned that at the same time, the sector faces unprecedented challenges and opportunities: rapid technological disruption, a generational shift toward sustainable and experience-driven travel, and an imperative to build resilience in the face of economic and environmental uncertainty and growing fragmentation around the globe.


His Excellency recognised that TOURISE has arrived at this inflection point, when the world is hungry for new models, new partnerships, and new solutions.

 “TOURISE is more than an event,  it is a platform for action where we will solve for the challenges all together that have long limited tourism’s full potential among them are challenges in skills, investment, infrastructure, sustainability, and digital transformation. It’s a space where we will work hand in hand to deliver the best outcomes for everyone: returns for investors; more accessible destinations and affordable experiences for travelers; jobs and prosperity for communities as the demand for travel increases. We are not here just to discuss ideas. We are here to act. That is why TOURISE exists.”

Over the course of its three days, TOURISE is set to host a number of key panels and talks featuring global leaders from across sectors. Notable global speakers include:

  • Ariane Gorin, CEO, Expedia 
  • Ambassador Patricia Espinosa, Founder, onepoint5  
  • Gloria Guevara, Interim CEO, World Travel & Tourism Council 
  • Shaikha Nasser Al Nowais, Incoming Secretary General of UN Tourism 
  • Luis Maroto, CEO, Amadeus 
  • Francis Suarez, Mayor, Miami 
  • Paul Griffiths, CEO, Dubai Airports 
  • Lucia Penrod, Co-Founder & Owner, Nikki Beach 
  • Sébastien Bazin, CEO, Accor 
  • Eduardo Santander, CEO, European Travel Commission (ETC) 
  • Harvey Goldsmith CBE, Founder, Nvisible Productions  
  • Thomas Woldbye, CEO, Heathrow Airport 
  • Steve Hafner, Co-Founder & CEO, Kayak.com 

The speaker line up showcases how TOURISE unites leaders from sectors rarely seen together, creating counterintuitive, boundary-breaking collaborations. These convergences are not just novel; they are the engine for new business models, improved traveler experiences, sustainable destination development and investment strategies that could only emerge from such a unique, multi-sector platform.

The Summit will cover the big questions redefining travel’s future from AI-powered experiences and frictionless borders to destination design, investment, and the race for tomorrow’s travelers, and transform them into action through high-powered ministerial dialogues, boardroom dialogues, main-stage keynotes and innovation showcases.

The winners of the very first TOURISE Awards will also be announced this evening, recognizing those places that exemplify destination excellence and cater to the evolving expectations of the modern traveler.  

Powered by the Saudi Ministry of Tourism, TOURISE is more than a three-day summit, it is an always-on, global platform. Crucially, the conversations sparked in Riyadh will continue year-round platform through collaboration and cross-sector partnerships, turning bold ideas into real-world solutions.

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Hospitality

CELEBRATE THE HOLIDAYS IN STYLE WITH FESTIVE DINING & ENTERTAINMENT AT MÖVENPICK JLT

Published

24 hours ago

on

November 13, 2025

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Overhead view of Indian appetizers and dishes including samosas, pakoras, rice, and chutneys on wooden serving boards

Mövenpick Hotel Jumeirah Lakes Towers is turning up the heat this winter with an exciting calendar of culinary and social experiences designed to bring the community together. From lively evenings at UBK to playful, modern Indian dining at Rohini by Little Miss India, the hotel invites guests to embrace the cooler season with vibrant menus, engaging themed nights, and unforgettable moments.

Whether unwinding after work with creative cocktails, exploring global flavors or joining lively social gatherings, Mövenpick JLT promises a season filled with warmth, connection and standout hospitality.

Celebrate in Style the Festive Season Highlights at UBK

As the holiday spirit sweeps through Dubai, UBK transforms into a warm, welcoming winter destination, filled with festive charm, culinary delights, and joyful entertainment. Whether gathering with family or ringing in the New Year with friends, UBK offers a memorable celebration full of flavour, music, and merriment.

Christmas Day Brunch — A Festive Family Affair

Celebrate Christmas Day with a heart-warming brunch experience designed for all ages. Enjoy a generous spread of festive culinary favourites, live BBQ stations, and seasonal specialties; all complemented by cheerful décor and a soulful live singer bringing holiday magic to the air.

A joyful winter celebration where friends and family gather, toast to tradition and create cherished memories.

New Year’s Eve — Countdown Under the Stars

Bid farewell to 2025 and welcome the new year in true UBK style. With live music, festive ambience, and an expansive culinary selection, guests are invited to dine, dance, and toast beneath Dubai’s glittering night sky.

Early Bird Offer
Reserve before 20 December to receive a complimentary bottle of sparkling wine — the perfect start to a night of celebration.

Unwind, Dine & Celebrate at UBK

A beloved neighbourhood favourite, UBK (Urban Bar & Kitchen) brings together warm hospitality, upbeat vibes, and flavour-forward menus, creating a social hub perfect for winter catch-ups, post-work relaxation and weekend fun.

Happy Hour
Guests can now settle into golden-hour bliss with crafted drinks at irresistible prices. Whether easing into the evening or gearing up for the weekend, UBK’s terrace and lively indoor space offer the ideal backdrop for great conversations and chill beats.

Saturday Flash Feast
Weekends are now reimagined with a curated à la carte menu at half price. Think slow afternoons, delicious plates, and feel-good tunes in the breeze; the perfect invitation to unwind and indulge.

Paw & Play
Where four-legged friends are part of the family. Dog-loving diners can relax with 30% off food and drinks while pets enjoy their own outdoor social adventure. A community favourite for furry companions and their humans alike.

Quiz Game Night
Round up your smartest friends and bring your competitive spirit, UBK’s iconic quiz nights deliver laughter, brain-teasing fun, and fantastic beverages, all set in an upbeat, welcoming atmosphere.

Rohini: Tradition Meets Contemporary Glam

At Rohini by Little Miss India, tradition and contemporary flair come together in a feast for the senses. Think bold colours, refined flavours, aromatic spices, and interiors that tell a story, each visit a celebration of India’s culinary richness with a Dubai-chic twist.

Hotelier Night

Dedicated to the city’s hospitality heroes, Rohini honours industry visionaries with exclusive dining and beverage privileges.

Chill Out Hour
Slow down, sip, and savour the ambience. With handcrafted beverages at AED 25, this is the perfect sunset ritual to unwind and drift into a relaxed evening mood.

Business Lunch
Weekday afternoons are elevated with a refined two-course menu offering soulful Indian flavours presented with modern finesse,  ideal for business meetings or a refreshing midday escape.

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