Hospitality
We Don’t Just Tick Boxes; We Build a Culture of Food Safety and Sustainability
Exclusive interview with Soniya Ashar, Founder, NutriCal
Congratulations on NutriCal’s contribution to Armani/Mediterraneo’s success in the DM Food Elite Programme! Can you share how NutriCal became involved with this prestigious initiative?
Thank you so much! We’re incredibly proud to have been a part of Armani/Mediterraneo’s journey in the DM Food Elite Programme. While NutriCal played a key role, credit equally goes to Emaar Hospitality and their forward-thinking team—particularly their Head of Hygiene, Sustainability, and Culinary. They were already planning to move ahead with a brand-wide commitment to transparency, sustainability, and high standards. When NutriCal came on board, we were able to execute that vision swiftly and efficiently, ensuring that their goals aligned with the rigorous criteria of the DM Food Elite Programme. It was truly a team effort, and it’s rewarding to see the results of such a collaborative partnership.
What specific challenges did NutriCal face while working with Armani/Mediterraneo to meet the program’s rigorous criteria? How were these overcome?
One of the main challenges was the alignment of different functions—culinary, sustainability, and hygiene—all working towards the same goal under a very tight timeline. Emaar Hospitality’s team, led by their Head of Hygiene, Sustainability, and Culinary, had already laid out a clear vision for brand-wide transparency, and NutriCal was brought in to help execute that vision quickly and precisely. This alignment was crucial, as it required a seamless collaboration between our team and theirs to ensure every part of the operation met the program’s rigorous standards.
We also faced the challenge of conducting an accurate, detailed analysis of the nutritional content and traceability of every ingredient and recipe. The program required that we not only meet high nutritional standards but also ensure that every ingredient could be traced back to its source, which added a layer of complexity. To overcome this, we implemented a robust tracking system and worked closely with the culinary team to refine recipes without compromising the quality or integrity of the dishes.
Finally, with such tight timelines, it was essential to maintain precision and speed. By staying agile, maintaining open communication, and focusing on data-driven solutions, we were able to meet the program’s strict criteria and deliver results within the required timeframe. The collaboration and dedication of everyone involved made all the difference in overcoming these challenges.
Dubai Municipality highlighted sustainability, food safety, and innovation as key pillars of the award. How did NutriCal approach these areas to help Armani/Mediterraneo achieve 1st place?
NutriCal is a food intelligence platform that leverages data and AI to optimize all aspects of food operations. For food safety, we ensured complete traceability of ingredients, including allergen checks, using our tech-driven platform to monitor and mitigate risks in real-time. On the nutrition front, we provided data-backed insights to refine dishes, ensuring they met health standards while staying true to Armani/Mediterraneo’s luxurious brand. For sustainability, our platform helped streamline sourcing, reduce waste, and minimize environmental impact across operations. By integrating food safety, nutrition, and sustainability with cutting-edge technology, we supported their success in achieving 1st place.
NutriCal played a pivotal role in ensuring nutritional precision and operational excellence. Can you elaborate on how your expertise in these areas translated into success for the restaurant?
NutriCal’s expertise in recipe management and operations was key to ensuring both nutritional precision and operational excellence at Armani/Mediterraneo. We worked closely with their culinary, food safety, hygiene, and sustainability teams to create a seamless workflow that ensured every dish was not only nutritionally balanced but also compliant with stringent regulations. The larger the operation, the more important it is to stay organized, and we helped streamline their processes to ensure everything ran smoothly.
Traceability and transparency were super important, both from a regulatory standpoint and to align with Armani/Mediterraneo’s commitment to high standards. Our platform enabled full traceability of ingredients, ensuring that every item could be tracked from source to plate. This level of transparency is critical, not just for compliance but also for maintaining the quality and safety of every dish.
What distinguishes NutriCal’s approach to food safety compliance and sustainability from other players in the industry?
What sets NutriCal apart is our holistic approach. We don’t just tick boxes for compliance; we go a step further to build a culture of food safety and sustainability that becomes part of our partners’ DNA. We help businesses implement real-time monitoring systems that track food safety standards and reduce risk, and we’re always looking for innovative ways to source more sustainably.
Additionally our unique blend of cutting-edge AI, data, and technology with a deep understanding of the human side of food operations. While our platform provides powerful tools for tracking ingredients, managing recipes, and ensuring compliance, we also recognize the importance of working closely with client teams—chefs, food safety experts, and sustainability officers. This collaboration ensures that technology is implemented effectively and tailored to the specific needs of the operation, driving success in real-world settings.
We also keep a sharp focus on the health and safety of every consumer. Our technology tracks not only food safety but also regulations that directly impact consumer well-being, from allergens to proper ingredient sourcing. This dual approach—leveraging both technology and human insight—ensures that we not only meet regulatory standards but also create dining experiences that are safe, healthy, and sustainable.
How does this award align with NutriCal’s broader mission and vision for the future of the food and hospitality sectors?
This award is a huge step in the right direction for us. At NutriCal, we envision a future where the food and hospitality sectors lead in terms of health, sustainability, and operational excellence. Winning this award with Armani/Mediterraneo is a perfect example of what’s possible when we align those values with high-end dining. We’re proud to be part of a movement that’s changing the way people think about food—where the focus is on creating healthy, sustainable dining experiences that also deliver on flavor and luxury. It’s a reflection of our broader vision to make these practices the new standard in the industry.
Collaboration was central to this achievement. Can you describe your experience working with the culinary and sustainability teams at Armani/Mediterraneo?
The collaboration with the culinary and sustainability teams at Armani/Mediterraneo was honestly a highlight of the whole project. From day one, everyone was so open and eager to innovate, which made the process a true partnership. We worked hand-in-hand with the chefs to adjust recipes and make sure they met the nutritional criteria while still reflecting the restaurant’s bold, sophisticated style. The sustainability team was equally passionate about minimizing environmental impact, and we were able to come up with creative solutions together, like reducing food waste and using more sustainable packaging. It was a fantastic, collaborative effort that I believe really contributed to our success.
In your view, how does NutriCal’s work contribute to setting a new standard for the hospitality industry in Dubai and beyond?
NutriCal is leading the charge in setting new industry standards that seamlessly balance sustainability, food safety, and nutrition with culinary excellence. Through our innovative use of AI and data technology, we’re reshaping how the hospitality industry approaches food safety, transparency, and sustainability. Our platform ensures that restaurants not only meet the latest regulatory standards but also drive innovation in sourcing, waste management, and food safety protocols.
While this project was based in Dubai, the impact of our work with Armani/Mediterraneo extends globally, serving as a powerful example of how the hospitality industry can integrate sustainability and health-focused practices at every level. At the core of our approach is a consumer-centric mindset, where the demand for transparency and sustainability is becoming a defining factor in dining experiences. NutriCal’s work is part of a broader cultural shift that is transforming the way people think about food, making healthier and more sustainable choices an integral part of the culinary world.
Hospitality
20 YEARS OF MEMORIES, DUBAI. AND WE’RE JUST GETTING STARTED. MAJESTIC HOTELS OFFERS EXCLUSIVE 20% ANNIVERSARY PROMO
Twenty years. Four hotels. Countless stories. And a journey that continues to be shaped by the people who walk through our doors.
In a city that never stands still, Majestic Hotels is celebrating a milestone that means far more than the passing of time. This October marks 20 years of welcoming travellers to Dubai, bringing people together, celebrating special occasions and turning ordinary stays into memories worth returning to.
To mark the occasion, Majestic Hotels is inviting residents and visitors to celebrate with 20% off staycation bookings and an additional 20% discount at its in-house restaurants and dining outlets. Guests can enjoy this special anniversary offer by booking directly through the official website, www.majestichotels.com, using the promo code MAJESTIC20.
The offer is available for bookings made until 31 October 2026, with stays valid until 28 December 2026. Whether it is a well-deserved break, a family getaway or simply a reason to spend time together, there has never been a better time to make a new memory with Majestic Hotels.
Because anniversaries are not just about looking back. They are about remembering how far you have come, appreciating the people who made the journey worthwhile, and looking forward to everything still to come.
Over the past two decades, Dubai has grown, transformed and welcomed the world in ways few cities can match. Majestic Hotels has grown alongside it, from its beginnings to a collection of four properties, each with its own character, guests and stories to tell. Through changing seasons, new beginnings, family holidays, business trips and spontaneous getaways, one thing has remained at the heart of the journey: the people who make every stay matter.
Some guests come for a night and return year after year. Others discover Majestic Hotels for the very first time. There are celebrations remembered long after checkout, familiar faces welcomed back like old friends, and small moments of hospitality that leave a lasting impression. These are the moments that give 20 years their meaning.
Speaking on the occasion, Eti Bhasin, Executive Director, Majestic Hotels, UAE, said:
“When you look back on 20 years, it is not just the number of years or the hotels you remember. It is the people, the conversations, the familiar faces who return, and the many memories created along the way.
Dubai has been part of our story from the very beginning, and it has been incredible to grow alongside this city. We have welcomed guests from all over the world, celebrated milestones with them and, in many ways, become part of their own stories. That is something we are truly proud of.
This anniversary is as much about our guests and our team as it is about Majestic Hotels. We wanted to celebrate in a way that everyone could be part of, so we are bringing the occasion to life with special offers on stays and dining. Twenty years is a milestone worth celebrating, but we believe our best memories are still ahead of us.”
With four properties across Dubai, Majestic Hotels welcomes a diverse mix of leisure and business travelers, offering comfortable stays, convenient locations and dining experiences suited to different occasions. While each property brings its own personality, they share a common purpose: to make guests feel welcome and give them a reason to return.
As the celebrations continue throughout October, guests are invited to make their own memories with Majestic Hotels, whether through a much-needed staycation, a family escape, a catch-up over a good meal or simply a chance to experience Dubai from a different perspective.
Twenty years behind us. A thousand stories worth remembering. And many more memories waiting to be made.
The 20th anniversary offer is available until 31 October 2026 across all four participating Majestic Hotels properties in Dubai.
Participating properties:
- Majestic City Retreat Hotel
- Majestic Central Hotel
- Majestic Premier Hotel
- Majestic Cove Hotel
Hospitality
Al Jaddaf Rotana Appoints Hekmat Amer as Complex Director of Sales & Marketing
Al Jaddaf Rotana has announced the appointment of Hekmat Amer as Complex Director of Sales & Marketing, further strengthening its leadership team as it continues to drive commercial growth and enhance its presence in Dubai’s competitive hospitality landscape.
Bringing more than 16 years of experience in the hospitality industry, Hekmat has built an extensive career in sales, marketing, and commercial strategy, having held key leadership positions with renowned hospitality brands, including Jumeirah Group and Marriott International.
Prior to joining Al Jaddaf Rotana, Hekmat served as Director of Sales & Marketing at Jumeirah Creekside Hotel, where he was responsible for driving the property’s commercial strategy, developing new business opportunities, and strengthening its positioning across key markets. His professional journey also includes senior sales and marketing roles with Marriott International, where he gained valuable experience in multi-property operations, pre-opening strategies, and business development.
In his new role, Hekmat will oversee the commercial direction of the Al Jaddaf Rotana complex, comprising Al Jaddaf Rotana Suite Hotel, Arabian Park Dubai by Edge Rotana, and Park Apartments Dubai by Edge Rotana. His responsibilities will include developing integrated sales and marketing strategies, strengthening relationships with key business partners, identifying new market opportunities, and driving revenue performance across the three properties.
Commenting on the appointment, Stefan Schmid, Complex General Manager, Al Jaddaf Rotana Complex, said, “We are delighted to welcome Hekmat to the Al Jaddaf Rotana family. His diverse experience across leading hospitality brands, combined with his understanding of Dubai’s evolving market, makes him a valuable addition to our leadership team. We believe in empowering our people to bring fresh ideas and perspectives, and we look forward to the contribution Hekmat will make as we continue to strengthen our teams and deliver exceptional hospitality experiences.”
Sharing his thoughts on the new role, Hekmat Amer, Complex Director of Sales & Marketing, said, “Joining Al Jaddaf Rotana is an exciting new chapter in my career. What particularly appeals to me is the opportunity to work across three distinct properties, each catering to different guest segments and offering its own unique experiences. My focus will be on understanding the strengths of each property, exploring new market opportunities, and working closely with the team to develop strategies that connect our offerings with the right audiences. I look forward to contributing to the continued success of the complex.”
With his experience in commercial leadership and multi-property hospitality operations, Hekmat’s appointment reflects Al Jaddaf Rotana’s continued commitment to developing its leadership capabilities and strengthening its position within Dubai’s hospitality sector.
Hospitality
GHA DISCOVERY launches global giveaway with D$50,000 in prizes and Lifetime Titanium Memberships
STORY Hospitality is proudly offering members of its loyalty programme a new GHA DISCOVERY promotion giving travellers the opportunity to win D$50,000 in DISCOVERY Dollars and Lifetime Titanium Memberships, while earning additional entries through stays across participating hotels.
The promotion – a Global Hotel Alliance (GHA) campaign featuring 60 brands – follows STORY Hospitality’s recent integration with GHA and its GHA DISCOVERY loyalty programme, connecting guests of STORY Hotels & Resorts with an international network of hotels, rewards and experiences.
Guests can enter the draw simply by joining the global GHA DISCOVERY loyalty programme, and then registering for the promotion, with no hotel stay required. Ten 5,000 DISCOVERY Dollars (D$) prizes are available, alongside the opportunity to win Lifetime Titanium Memberships.
Members can then increase their chances of winning in several ways. Every eligible stay completed during the promotional period earns five additional entries, while guests can receive an extra entry each time they find and scan a GHA DISCOVERY ‘Scavenger Hunt’ QR code at a participating hotel, limited to one additional entry per brand.
Members who complete a two-night stay with a GHA DISCOVERY brand they have not previously stayed with during 2026 will also receive a bonus D$50.
Victor Abou Ghanem, CEO of STORY Hospitality, said: “STORY DISCOVERY was created to give our guests greater recognition and value wherever their travels take them, and this promotion brings that idea to life in a very accessible way.”
“Guests can take part whether they are planning a hotel stay or simply joining STORY DISCOVERY for the first time, while those travelling with us have more opportunities to participate as they explore different hotels and destinations.”
“Through our partnership with Global Hotel Alliance, we are able to connect the individual character of STORY Hotels & Resorts with a much wider world of benefits and experiences.”
STORY Hotels & Resorts joined GHA DISCOVERY earlier this year, enabling guests to earn and spend DISCOVERY Dollars (D$) across participating hotels and brands.
D$ can be used towards hotel stays, dining, spa experiences and other eligible services, while members can also access tier-based benefits including room upgrades, early check-in and late check-out.
The programme also gives members access to local offers and experiences, including dining, wellness and cultural activities, with some benefits available without an overnight stay. The GHA DISCOVERY Scavenger Hunt giveaway runs until 31 October 2026.
-
Trending12 months agoOPPO A6 Pro 5G Review: Reliable Daily Driver
-
Tech News2 years agoDenodo Bolsters Executive Team by Hiring Christophe Culine as its Chief Revenue Officer
-
VAR1 year agoMicrosoft Launches New Surface Copilot+ PCs for Business
-
Automotive2 years agoAGMC Launches the RIDDARA RD6 High Performance Fully Electric 4×4 Pickup
-
Tech Interviews3 years ago
Navigating the Cybersecurity Landscape in Hybrid Work Environments
-
Hospitality2 years agoGulfood 2025 30th Edition Kicks Off Today, Setting New Benchmarks in F&B Growth and Innovation
-
Tech News1 year agoNothing Launches flagship Nothing Phone (3) and Headphone (1) in theme with the Iconic Museum of the Future in Dubai
-
VAR2 years agoSamsung Galaxy Z Fold6 vs Google Pixel 9 Pro Fold: Clash Of The Folding Phenoms


