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NABNI Developments Opens Sales for Waldorf Astoria Residences Dubai Business Bay
Following the 2024 signing of a milestone partnership between NABNI Developments and Hilton, sales have officially opened for the premium-luxury 146-unit Waldorf Astoria Residences Dubai Business Bay.
Designed by celebrated international architect Carlos Ott and featuring interiors by world-renowned hospitality design firm Hirsch Bedner Associates (HBA), the 65-storey Residences will be the second tallest residential tower in the Business Bay/Downtown Dubai district upon planned handover in Q4 2029. It is Waldorf Astoria’s first standalone residence project outside of the US.
Inspired by Waldorf Astoria’s 130-year five-star hospitality history, Ott’s sleek, sculptural design is a contemporary interpretation that reflects Dubai’s future-forward vision and celebrates the connection between nature and timeless sophistication. Interiors draw on Art Nouveau and Art Deco design motifs synonymous with Waldorf Astoria’s design language, artfully paired with elements reflective of the city’s modernity.
A total of 146 units are available across three distinct collections: The Signature Collection, one to three-bedroom residences; Sky Collection, four-bedroom residences, multi-level sky villas, and sky mansions; and a singularly exceptional Sky Palace occupying four dedicated floors with 360-degree city views.
Commenting on the announcement, Abdulrahman Abdulla Alhelo Alsuwaidi, Co-Founder & Chairman, NABNI Developments, said: “As a visionary Emirati developer committed to delivering timeless design-driven homes, our partnership with Hilton is elevating Dubai’s branded residences market by setting a new benchmark for luxury hospitality-led excellence, anchored by more than a century of Waldorf Astoria service and legacy experience. This translates perfectly to the residential market and, more specifically to Dubai’s incredibly competitive premium real estate landscape. Recent data from property consultancy Global Branded Residences revealed a 43 per cent year-on-year increase in 2024 in the sale of branded units, with this figure set to more than double in the next five years. With the global high-net worth investor community looking to Dubai as a highly sought-after location for portfolio expansion, or as a desirable second home destination, the debut of the Waldorf Astoria Residences brand is a natural fit with current market dynamics.
“NABNI Developments’ ambition to lead the region’s branded residences segment through architectural mastery, service excellence, and unmatched attention to detail, is exemplified in this exciting project, which is a regional first in terms of scale and exclusivity; and set to become an enduring landmark on the Dubai skyline.”
Each of the Waldorf Astoria Residences Dubai Business Bay residences optimise Burj Khalifa views and offer the ultimate in ultra-luxury living while being effortlessly practical. Premium materials and innovative design come as standard with unique features including reserved lift access that takes residents, and their guests, to their private apartment lobby entrance.
Exclusive leisure amenities include the world’s highest Golf in the Sky simulator experience (270 metres); adult-only and family swimming pools plus private cabanas; the Waldorf Astoria spa and wellness centre; fitness and yoga studios; and a meditation deck. Residents enjoy personal concierge and housekeeping services and will also be able to book a private Waldorf Astoria chef dining experience, along with on-request services such as pet care, personal assistant and secretarial support, personal driver, in-home spa treatments, private fitness training, and more.
With ground-breaking scheduled to begin in June 2025, NABNI Developments has also opened a dedicated sales centre located in the Business Bay district. The new 1,000-square metre Sales Experience Centre allows investors to take a 3D interactive walk through the project and unit options, as well as an interactive scale model area.
Home Integrator
Sdeira Group Unveils Masterplan and New Details for 27,000-Resident Aryam Community – KEZAD Al Mamourah
Sdeira Group, part of AD Ports Group, today unveiled the masterplan for Aryam Community – KEZAD Al Mamourah, revealing new details of the community being developed for up to 27,000 people working across KEZAD Al Mamourah’s industrial, logistics and commercial ecosystem.
The development, announced at Make it in the Emirates 2026, will provide scalable accommodation close to employers, alongside everyday amenities and services, and will support Abu Dhabi’s expanding industrial workforce as the emirate advances its Industrial Strategy, which targets growth of the manufacturing sector to AED172 billion by 20311.
Construction of the two-phase development, which is located within KEZAD Al Mamourah A, close to Khalifa Port and the Abu Dhabi–Dubai transport corridor, is expected to commence in the first half of 2027 and complete in 2029.
A physical model of Aryam Community – KEZAD Al Mamourah was displayed publicly for the first time at KEZAD Connect, alongside new architectural renders. The plans reveal flexible living options to suit different residents’ needs.
The community will include supermarket and administrative facilities, while a separate mixed-use building will bring together a medical clinic, retail space and other amenities.
A central kitchen operated by “ZOAD”, Sdeira Group’s integrated catering services company, will support meal preparation and distribution across the community, complemented by two dining halls. “Your Laundry”, Sdeira Group’s laundry service, will operate a dedicated on-site laundry facility for residents.
Residents will also have access to four outdoor sports courts, alongside dedicated indoor recreation and leisure space. Together, the facilities are designed to make exercise, relaxation and social activity part of everyday life within the community.
Abdulaziz A. Bawazeer, Chief Executive Officer of Sdeira Group, said: “Industrial growth is ultimately powered by people. As Abu Dhabi’s industrial economy expands, the communities supporting the people behind that growth will play an increasingly important role in business performance and industrial competitiveness. We are already seeing strong interest from employers looking to secure accommodation at Aryam Community – KEZAD Al Mamourah, reinforcing the need for communities designed around people’s needs. That is why we are placing liveability at the centre of Aryam Community – KEZAD Al Mamourah — helping residents live well, stay healthy and access what they need in daily life — to create the right conditions for a strong, stable and productive workforce.”
Smart metering, energy-efficiency measures and water-conservation solutions are being incorporated into the design to support resource efficiency and long-term operational performance.
The development will be delivered in two phases, with Phase One planned for approximately 14,000 residents across a site area of 110,200 square metres and a built-up area of 137,800 square metres. Upon completion of both phases, the development will have capacity for up to 27,000 residents.
Home Integrator
IKEA Turned Last-Minute Hosting into a 90-Second Guest-Ready Tidy-Up Challenge
IKEA, operated by Al-Futtaim in the UAE, gathered residents and visitors together for the Guest-Ready Tidy-Up on 15 October, at IKEA Festival Plaza and Dubai Festival City stores.The activation brought IKEA’s storage solutions to life through a playful challenge, showcasing how IKEA continues to be part of customers’ everyday stories.
From laundry on the sofa, to toys on the floor – the last-minute tidy up before welcoming guests into our home can be familiar. Inspired by a relatable hosting moment, what happens after you receive the message that guests are on their way, the challenge gave IKEA Family members 90 seconds to put misplaced items into designated storage spaces in a staged living room, before the doorbell rang and their time was up.
An IKEA coworker assessed whether items were stored correctly within the allocated time, with 60 IKEA gift cards handed out to the winning customers across both stores, each worth AED 500.
The Guest-Ready Tidy-Up challenge celebrated the everyday moments that bring people together. Through practical, well-designed storage solutions at affordable prices, IKEA helps customers create homes that work for their routines, making it easier to clear the clutter and welcome friends and family. The challenge offered visitors a firsthand experience of IKEA’s storage solutions and ideas to use at home long after the activation.
Home Integrator
Ohana Development Announces Erling Haaland as a Proud Homeowner at Manchester City Yas Residences by Ohana, During Phase 2 Launch
Ohana Development has announced Erling Haaland as a proud homeowner at Manchester City Yas Residences by Ohana during the launch of the project’s second phase. Featuring two- and three-bedroom townhouses, duplex villas, and four- and five-bedroom villas, Phase 2 sales will commence on 19 October 2026. The event at Etihad Arena welcomed over 4,000 guests, including Pep Guardiola, who was announced as the project’s official brand ambassador.
Located along Yas Canal, adjacent to Yas Island, the development spans 1.67 million square metres and will feature more than 2,000 residences. The world’s first Manchester City-branded residential community has already broken ground, with phased delivery scheduled by 2029.
In a video appearance by Manchester City star Erling Haaland, he announced that he was excited to be joining the Ohana family as a proud homeowner with a five-bedroom villa for his family at Manchester City Yas Residences by Ohana. Additionally, Manchester City legend, Alfie Haaland also picked up the keys to his new home in the community.
Pep Guardiola also appeared on stage for a discussion exploring teamwork, resilience and the importance of sport and wellbeing beyond football.
Husein Salem, CEO of Ohana Development, said: “The response to our first phase demonstrated the confidence buyers place in Abu Dhabi and our vision for Manchester City Yas Residences by Ohana. Phase 2 builds on that momentum, offering more families and investors the opportunity to become part of this unique community. Welcoming Pep Guardiola as our official brand ambassador further reinforces our commitment to creating a residential destination centred on sport, wellbeing and lasting value.”
Pep Guardiola said: “In professional sport, we understand that performance depends on more than training. Recovery, balance and wellbeing are just as important, and those principles matter in everyday life too. Manchester City Yas Residences by Ohana places sport and wellness at the heart of the community, giving residents opportunities to stay active, recharge and spend time together. That approach is what makes the project particularly appealing to me, and I am pleased to join Ohana Development as its official brand ambassador for this unique community.”
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