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OPPO Announces Lamine Yamal as Global Brand Ambassador

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OPPO announced 17-year-old Spanish football talent Lamine Yamal as its global brand ambassador. The emerging star will play a pivotal part in OPPO’s “Make Your Moment” brand refresh initiative, working with OPPO to inspire more young people worldwide to seize the present, channel their passion into action, and create their own extraordinary stories for the future.

OPPO Opens a New Chapter with Yamal

Yamal represents more than just talent; he embodies the pursuit of authenticity and individuality. His commitment to responsibility and mindfulness aligns perfectly with OPPO’s “Make Your Moment” philosophy, making him the ideal choice as the global brand ambassador.

Since 2015, OPPO has been expanding its brand collaboration in the world of sports, including its partnership with the UEFA Champions League. By combining its cutting-edge AI and imaging technology with the passion and energy of sport, OPPO is creating unparalleled experiences for fans worldwide. The partnership with Yamal not only brings together sports and technology but also strengthens the connection between the brand and younger generations to inspire young fans globally to make their moment.

Giving Back Through Football

Yamal holds a deep connection to his roots and is a source of pride and inspiration for aspiring young footballers who share his love for the game. As OPPO global brand ambassador, Yamal will channel this same attitude into a series of football-related community initiatives designed to spread the “Make Your Moment” spirit to even more people. These efforts aim to support grassroots football development while supporting facility upgrades and calling on young people to submit creative ideas for football charity projects, empowering them to bring innovation and energy to football philanthropy. Additionally, Yamal’s stunning images will be featured on OPPO’s AI Studio platform, giving fans the unique opportunity to “become Yamal’s teammate” and experience the passion and joy that football brings.

OPPO Refreshes Brand Amid Continuing Global Success

The new “Make Your Moment” brand slogan comes as OPPO continues to expand its presence globally. Currently, the company operates in over 70 countries and regions, with more than 300,000 retail spaces worldwide. OPPO’s overseas shipments account for approximately 60% of its total volume. Helping to drive this success is the growing popularity of products such as the recently launched Find X8 series, which has garnered widespread acclaim globally thanks to its outstanding camera features, gaming performance, and battery life.

OPPO’s close involvement with football, particularly its partnership with the UEFA Champions League, has enabled the brand to break new ground. By bringing together its advanced technology with the energy of football, OPPO has created new technology experiences to resonate closely with global fans.

OPPO’s collaboration with Lamine Yamal extends this close synergy between technology and the passion for sport. From the football field to everyday life, OPPO continues to pay tribute to the power of young people, empowering them with technology and passion to seize every moment and shine in their unique way.

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FORTES EDUCATION APPOINTS DR. SREEJIT CHAKRABARTY AS GROUP HEAD OF TECHNOLOGY, AI & INNOVATION

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Dr. Sreejit Chakrabarty, Group Head of Technology, AI & Innovation at Fortes Education, in professional attire at the Dubai office.Retry

Fortes Education, a global leader in delivering world-class, holistic education, has announced the appointment of Dr. Sreejit Chakrabarty as the Group Head, Technology, AI & Innovation, further strengthening its vision to integrate cutting-edge digital technologies into education and investments.

This appointment comes at a time when the UAE is accelerating its national agenda around AI adoption, digital learning, and future-ready skills development. With schools across the country being encouraged to embed technology into learning, Fortes Education aims to lead the way in shaping a progressive academic ecosystem that equips students with the tools of tomorrow.

Dr. Chakrabarty, a globally recognised voice in EdTech and emerging technologies, brings an exceptional academic and professional background. Holding a PhD in Artificial Intelligence, an MBA in Systems, and a Bachelor’s in Electronics Engineering, he has spearheaded transformative initiatives across K-12 education and beyond. His pioneering contributions include setting up laboratories on AI, robotics, extended reality, smart farming, and autonomous systems in schools, as well as leading one of the world’s first K-12 blockchain-based pilots for issuing digital passports and micro-credentials.

Speaking about his appointment, Dr. Sreejit Chakrabarty said, “I am deeply honoured to take on this role at Fortes Education. The UAE has demonstrated bold leadership in placing AI and digital learning at the core of its future vision, and I look forward to advancing this mission within Fortes Education. My focus will be on creating impactful innovations that will prepare students for the future and bridge the gap between technology and real-world problem-solving.”

His thought leadership has been showcased on CNN International, and he has been honoured with titles such as CIO of the Year and Education Influencer of the Year. As a sought-after keynote speaker, Dr. Chakrabarty has addressed global audiences at FORBES 30 Under 30, GITEX, GESS, BETT, and the World AI Show, cementing his reputation as a trailblazer at the intersection of innovation and education.

Commenting on the key appointment of the year, Dr. Neil Hopkin, Director of Education, Fortes Education said, “We are delighted to welcome Dr. Chakrabarty to the Fortes family. His global expertise, pioneering initiatives, and forward-looking mindset align seamlessly with our mission to nurture learners who are future-ready. With his leadership, we are confident of advancing our technology and AI-driven education strategies, empowering students and teachers alike to thrive in the digital age.”

With this appointment, Fortes Education reaffirms its commitment to being at the forefront of educational innovation, echoing the UAE’s national drive to champion AI, robotics, and digital transformation across sectors.

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ServiceNow AI Experience Redefines Enterprise Workflows

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ServiceNow has unveiled AI Experience, a next-generation interface designed to unify people, data, and workflows across enterprises. Launched in Dubai, the platform introduces a seamless, multimodal environment that places AI at the center of the user experience. With built-in governance and security, ServiceNow AI Experience is positioned to transform sales, service, and customer loyalty strategies at scale.

A Unified Front Door for Enterprise AI

Enterprises today face fragmented systems, with employees managing dozens of siloed applications and disconnected AI solutions. As a result, workers often lack access to the right data at the right time. ServiceNow AI Experience addresses this challenge by bringing workflows, data, and AI models onto a single intuitive interface.

By combining context-aware functionality with multimodal inputs — including voice, text, image, and web — the new interface simplifies adoption and reduces employee learning curves. Furthermore, it ensures that AI becomes embedded across every workflow rather than being bolted onto existing systems.

Transforming How Work Gets Done

AI Experience introduces a role-aware, intelligent interface that supports instant access to AI-powered agents. These agents learn continuously, operate transparently, and provide full visibility for employees. Consequently, tasks can be resolved faster, decisions are made more effectively, and organizations experience measurable gains in productivity.

Amy Lokey, EVP and chief experience officer at ServiceNow

Amy Lokey, Executive Vice President and Chief Experience Officer at ServiceNow, explained:
“By creating a unified, contextual, and intuitive AI Experience for the enterprise, we’re putting AI into the flow of work. ServiceNow is empowering people to collaborate with AI agents seamlessly and without friction.”

Key Capabilities of ServiceNow AI Experience

ServiceNow highlighted four major innovations within the new platform:

  • AI Voice Agents: Provide natural, hands-free support that can retrieve information, update records, and solve complex issues.
  • AI Web Agents: Navigate third-party apps and websites, completing tasks without APIs or manual integrations.
  • AI Data Explorer: Connects insights across internal and external data sources, helping users track trends and pinpoint causes directly within workflows.
  • AI Lens: Turns any on-screen element into instant action, allowing users to automate tasks and accelerate decisions in real time.

AI Experience and Customer Relationship Management

The platform also reshapes Customer Relationship Management (CRM). Traditionally, CRM systems act as static records of customer interactions. In contrast, ServiceNow AI Experience transforms CRM into an AI-first system of action.

For service teams, automation accelerates ticket resolution and request fulfillment. Meanwhile, sales teams benefit from an AI-powered Configure, Price, Quote (CPQ) solution that streamlines proposals. Therefore, employees can focus on building relationships while AI handles repetitive and manual tasks.

This approach not only reduces costs but also improves customer satisfaction, as interactions become more proactive, personalized, and efficient.

AI Control Tower: Governance and Security

A critical element of the new release is the AI Control Tower, a central hub for governing and monitoring AI assets. It ensures organizations can deploy ServiceNow AI Experience confidently while maintaining transparency, compliance, and security. In addition, ServiceNow announced expanded model provider flexibility. Companies can now select from ServiceNow’s platform-native LLMs or third-party providers such as Azure OpenAI, Anthropic Claude, and Google Gemini.

By aligning the most suitable model to each workflow, enterprises gain flexibility without sacrificing security. This makes ServiceNow AI Experience not just powerful, but also enterprise-ready.

Driving Transformation in the AI Era

The introduction of ServiceNow AI Experience marks a fundamental shift in how people interact with technology. It places AI at the forefront of workflows, ensuring that human employees can focus on higher-value tasks while AI agents handle routine, repetitive work. Moreover, it creates a foundation for organizations to scale AI responsibly, with governance and transparency built in from the start.

Visitors attending GITEX Global 2025 can see AI Experience in action at ServiceNow’s stand in Hall 3. With its multimodal, intelligent design, the platform demonstrates how enterprise-ready AI can drive efficiency, resilience, and lasting customer loyalty.

Read our previous post on IBM nybl AI Solutions Transform Industrial Operations

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IBM nybl AI Solutions Transform Industrial Operations

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IBM and nybl have announced a major collaboration to deliver AI-powered industrial solutions across energy, utilities, and critical infrastructure. Revealed in Dubai, the partnership integrates IBM’s WatsonX platform and Maximo suite with nybl’s proprietary AI expertise, marking a new milestone for the adoption of enterprise-grade artificial intelligence.

A New Approach to Industrial AI

At the heart of the collaboration lies Nybl’s n.vision platform, now combined with IBM’s WatsonX AI and governance capabilities. Together with IBM Maximo, the platform equips enterprises with secure and intelligent asset management. As a result, companies can reduce costs, increase reliability, and improve safety outcomes while maintaining compliance with international standards.

IBM’s Watsonx.Governance provides transparency, lifecycle management, and regulatory alignment, ensuring that AI adoption remains both responsible and effective. Meanwhile, Nybl brings deep sector knowledge, making the solutions highly adaptable to the complex needs of industries such as energy, water, and utilities.

Visual Intelligence in Action

A key component of the new solution is IBM Maximo Visual Inspection (MVI). When combined with Nybl’s n.vision, the platform analyzes large volumes of imagery from drones and cameras. Consequently, organizations can detect faults earlier, predict equipment failures, and recommend prescriptive actions that minimize downtime.

By automating quality checks and defect detection, the approach not only enhances safety but also streamlines workflows. Furthermore, it ensures that industries can uphold high operational standards without overburdening their teams.

Empowering Smarter Decisions

The collaboration also introduces two powerful modules within the NYBL ecosystem. Director powers real-time analytics and decision-making, while Stage provides intuitive visualizations for rapid response. Together, these tools enable leaders to make smarter operational choices and drive efficiency at scale.

According to IBM, this partnership reflects its vision for the future of enterprise AI. “At IBM, we believe the future of industry is AI-powered,” said Zaidoun Arbad, VP – Ecosystem, IBM Middle East and Africa. “By combining Nybl’s domain-specific innovation with IBM’s enterprise capabilities, we are enabling clients to transform operations and make smarter decisions in real time.”

Building AI with Purpose

For NYBL, the collaboration amplifies its mission to build AI grounded in science and ethics. Noor Alnahhas, Founder and CEO of NYBL, explained: “Our mission is to solve critical challenges across energy, agriculture, healthcare, and beyond. This partnership with IBM significantly scales our ability to deliver measurable impact while exporting innovation from the Middle East to the world.”

By focusing on purposeful AI, the partnership ensures that industrial innovation is not just efficient but also sustainable. Moreover, it highlights the importance of ethical AI development, with Alnahhas serving as a member of Dubai’s AI and Ethics Advisory Board.

Strengthening Global Technology Leadership

The agreement also allows IBM to integrate nybl’s innovations into its global portfolio, while supporting nybl’s ambition to position Middle Eastern technology on the world stage. Consequently, this collaboration strengthens the region’s influence in shaping the future of industrial AI.

Together, the two companies are creating an ecosystem where advanced, purpose-built AI drives real-world improvements. Whether preventing equipment failure, optimizing workflows, or enhancing safety, the combined capabilities of IBM Nybl AI solutions deliver measurable business value.

Looking Ahead

As industries worldwide face rising demand, increasing complexity, and tighter sustainability targets, AI-driven solutions are becoming indispensable. With this collaboration, IBM and NYBL demonstrate how trusted platforms like watsonx and Maximo can be combined with local innovation to create powerful, globally scalable solutions.

The launch in Dubai also reflects a growing trend: Middle Eastern companies are no longer just adopters of global technologies but exporters of innovation that impacts industries worldwide. With IBM Nybl AI solutions, the future of industrial operations looks not only smarter but also more resilient and ethical.

Check out our previous post on Thriwe Aina Launches in UAE to Redefine Customer Loyalty

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