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CRAFTING EXPERIENCES THAT CELEBRATE PLACE, PEOPLE, AND PURPOSE

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Exclusive interview with Sébastien Carre, Group Head of Hospitality at Red Sea Global Hospitality 

With more than three decades in luxury hospitality, what continues to fuel your passion for creating world-class guest experiences?

    What continues to drive me is the sense of discovery that comes with every new project. Saudi Arabia is incredibly disruptive at the moment, surprising the world and emerging as a completely new destination. For people like us who have spent our lives crafting experiences across the world, this is an extraordinary new playground.

    The quality of the resorts, the pristine coastline and the heartfelt nature of Saudi hospitality make it an enormous canvas for professionals to create on. What excites me most is being part of something that feels authentically Saudi yet resonates with guests from everywhere. Red Sea Global Hospitality is the country’s first homegrown luxury operator. We are built on Hafawah, the Saudi spirit of generosity and intuitive care. Our focus is on creating places that connect people to nature, to culture and to one another.

    You can see this philosophy come to life in our first resorts. Desert Rock is carved into the Hijaz mountains, while Shebara rises above a turquoise lagoon surrounded by coral, its mirrored villas appearing to float on water. Each property is entirely different, yet both share the same purpose to celebrate nature rather than compete with it. Together, they set a new benchmark for how luxury can look and feel when it grows out of its environment.

    Every day brings new learning and new challenges, and that sense of constant evolution is what keeps me passionate. There is something special about seeing guests react with wonder, because it reminds us that we are part of something that is fundamentally redefining what luxury hospitality can be.

    Aerial view of luxury overwater villas with curved white roofs extending into turquoise lagoon waters at sunset, with palm tree-lined beach and jetty in Saudi Arabia's Red Sea destination

    With such an expansive career behind you, what personal philosophies have kept you grounded through the shifts in global hospitality?

    I believe hoteliers are humble by nature, because at the end of the day, our purpose is to serve and to create meaningful memories for others. The humanity of this profession is what gives it its purpose and keeps us grounded.

    Of course, hospitality is also a business with commercial outcomes, but that is not what drives most of us. The difference between good and great hospitality always comes down to people. Genuine care for guests and for colleagues creates an environment where excellence happens naturally. When you lead with empathy and listen, everything else tends to follow.

    Throughout my career, whether in the Indian Ocean, the Pacific or now here in Saudi Arabia, what has remained constant is the respect for people and the recognition that genuine hospitality stems from cultural values, family upbringing and the social codes that define a community. When people share values and feel proud of what they are building together, excellence comes naturally. Whether it’s connecting guests to new cultures or building teams with shared values, it always comes back to people who genuinely want to care for others.

    What inspired your transition from Four Seasons’ legacy of luxury to Red Sea Global’s vision of regenerative luxury? Was there a defining moment that made you say, “This is where the future lies”?

    After many years with an exceptional organisation that shaped much of my professional outlook, I wanted to be part of something different and The Red Sea offered that possibility. It combines extraordinary natural beauty with a commitment to rethinking how destinations are built and sustained.

    When I first visited the region two years ago, the scale of its untouched landscapes left a lasting impression on me. I had travelled to Saudi Arabia many times for business in Riyadh and Jeddah, but I had never imagined that the coastline was so pristine. Flying over the region in seaplanes reminded me of the South Pacific. The lagoons, coral reefs and desert terrain were pristine, protected by a master plan that ensures ninety-nine percent of the area remains preserved, with only one percent designated for development. That level of stewardship is rare in our industry.

    As hoteliers, we have spent the past decade focusing more on sustainability, but here it is part of the project’s DNA from the beginning. Seeing regeneration move from intention to measurable reality gives our work meaning.  It also resonates with guests and with the new generation of employees who want to be part of something that matters.

    This is what convinced me that the future of our industry lies here. We have the chance to redefine what luxury means for the next generation, where comfort and conservation coexist, and where travel truly becomes a force for good.

    Having managed world-class resorts across Seychelles, Bora Bora, and Provence, how do you translate those refined operational standards into the DNA of The Red Sea and AMAALA?

    Throughout my career, I have learned that local culture shapes how guests connect with a destination. Today’s travellers seek authenticity and moments that reveal a place’s true character. This comes from diversity, meeting people, understanding different ways of life, and connecting with their stories. This philosophy underpins everything we do at Red Sea Global Hospitality. Every property is rooted in its surroundings, whether it is Desert Rock, which sits in the mountains or Shebara that rises from the water, or Thuwal Private Retreat, which offers Saudi Arabia’s first private island for exclusive hire. Each expresses luxury differently, yet all share the same foundation of precision, genuine care, and deep respect for the environment and community.

    In Saudi Arabia, guests are discovering a culture still largely unknown to them and are often surprised by the warmth and generosity of the people. Translating that authenticity into our operations is just as crucial as maintaining international standards. For us, service excellence and local pride go hand in hand.

    In every property, we combine operational precision with emotional intelligence, ensuring that international service standards are met while honouring the warmth and authenticity of Saudi hospitality. Our expectations for service, sustainability and design are exacting, but we balance them with Hafawah, the Saudi spirit of warmth, sincerity and intuitive care. That is how we transform global excellence into a Saudi-born expression of luxury.

    As hospitality becomes more purpose-driven, how do you inspire teams to align with RSG’s regenerative tourism vision, beyond the traditional guest-service mindset?

    The key is aligning with the purpose of a generation rather than trying to convince them. We integrate regeneration and sustainability into our master planning and priorities, so people can see for themselves, without being pitched, that this is who we are.

    Many of our team members join because they already share that sense of purpose. There is strong pride and belonging, especially among young Saudis who are deeply connected to their homeland and its progress. They understand that by joining the tourism sector they are contributing not only to an industry but also to a national vision.

    That pride, combined with strong family and community bonds, is what makes Saudi hospitality so genuine. It comes from upbringing, from values that have been passed down through generations.. The kindness and generosity you experience here are not scripted, they are simply part of who people are. That authenticity is what makes this new era of hospitality so meaningful.

    When team members believe so deeply in what they are doing, that authenticity becomes contagious. It shows in every guest interaction, and it travels organically through word-of-mouth and social channels. Many of our guests come from countries where we have done zero marketing, simply because the experience is disruptive and worth sharing.

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    Hospitality

    Keeta Drone Launches New Drone Delivery Route Serving Dubai Silicon Oasis Headquarters

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    November 12, 2026

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    Keeta Drone, the pioneering air delivery company, today announced the launch of a new drone delivery route serving the headquarters office complex at Dubai Silicon Oasis, the special economic zone for knowledge and innovation and a member of the Dubai Integrated Economic Zones Authority (DIEZ). The route brings on-demand aerial delivery to professionals working within the complex and expands the range of food and beverage brands that can be ordered through Keeta Drone.

    The route was inaugurated at DSO headquarters, attended by representatives from Dubai Integrated Economic Zones Authority (DIEZ), Dubai Silicon Oasis (DSO), and Keeta Drone. The new route builds on Keeta Drone’s established presence in Dubai Silicon Oasis, where its operations already serve RIT– Dubai University and residential communities. Through extending the network to the DSO headquarters complex, the company is introducing aerial delivery services into a commercial workplace environment, expanding the range of locations and customer segments served by its operations.

    Badr Buhannad, Director General of Dubai Silicon Oasis, said: “Keeta Drone’s expansion to the Dubai Silicon Oasis headquarters reflects the growing role of innovative technologies in shaping more connected and efficient urban environments. As the special economic zone for knowledge and innovation, Dubai Silicon Oasis continues to support Dubai’s ambition to build a knowledge-driven, innovation-led economy in line with the objectives of the Dubai Economic Agenda D33.”

    “This route creates a new scenario in which employees in an office complex experience air deliveries right within their own compound,” said Junwei Yang, General Manager, Keeta Drone. “Bringing the service to DSO HQ is a new feather in Keeta Drone’s cap, expanding access with a new location by adding new community segments to our portfolio.”

    Enhancing Workplace Convenience Through Urban Air Mobility

    More than 1,000 professionals working within the DSO headquarters commercial complex can now order from participating F&B brands, including Costa Coffee, Bazooka, Tortilla, We Asian, Shawarmary, Chicking, JJ Chicken, Starbucks, Raju Omlet, among others. Orders are delivered to a designated landing and collection point within the complex, allowing employees to access participating outlets without leaving the premises. The service operates daily from 09:00 AM to 9:00 PM, with operations approved by the Dubai Civil Aviation Authority (DCAA).

    Expanding Access to New Communities and Customer Segments

    The new route builds on Keeta Drone’s established presence in the area, complementing its existing delivery points near the lockers located in DSO at RIT Dubai University Campus and the Emirates Airline residential towers, as well as service locations in Nad Al Sheba Grand Mosque and Dubai Land. Operating in the area for more than a year, Keeta Drone continues to expand its network across university, residential and neighbouring communities, extending the reach of its drone delivery services to new locations and customer segments. Keeta Drone has completed more than one million drone deliveries globally, reflecting the scale and reliability of its operations. The milestone highlights the company’s continued efforts to expand drone-enabled logistics services and introduce new delivery use cases across different environments and communities.

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    This UAE National Day, Put Local on the Menu: The Emirati Founder Reimagining Dates and Camel Milk

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    November 12, 2026

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    As the UAE prepares to celebrate its 55th National Day, it’s time to recognise not only the country’s heritage, but also the homegrown entrepreneurs finding new ways to carry it forward. For young Emirati entrepreneur Rashid Gargash, that means looking at familiar ingredients through a contemporary lens and exploring how they can become part of the way people eat today.

    Rashid’s journey began with research into food security and sustainable nutrition in the Middle East. His work examined the region’s agricultural realities, including desalination, groundwater challenges and available food resources. Along the way, dates and camel milk stood out as ingredients with deep connections to the UAE’s food heritage and potential for new applications.

    Working alongside food scientists and researchers, Rashid explored how these ingredients could be developed into a nutritious, convenient product suited to contemporary lifestyles. The process eventually led to Rashtions, a UAE-made snack brand that combines dates, camel milk and ghee across a range of protein-rich snacks.

    The range includes Date Original, Date Truffle, Cocoa Truffle and Brazilian Coffee Truffle, with products providing up to 20 grams of protein per 80-gram serving. They are made without added sugar, preservatives or artificial sweeteners.

    “Rashtions began with a broader question about food security and how we could better understand and utilise the resources available in our region,” said Rashid Gargash, Founder of Rashtions. “Dates and camel milk have long been part of the UAE’s food story, and I wanted to explore how familiar ingredients could be approached through research and innovation to create something relevant to the way people eat today.”

    For Rashid, the journey has also reinforced a wider lesson about entrepreneurship: innovation does not always mean starting from scratch. It can begin by looking more closely at what already exists, questioning how it is used and finding new ways to make it relevant. In the food sector, that means considering not only nutritional value, but also taste, convenience and whether a product fits into people’s everyday lives.

    As the 55th UAE National Day approaches, Rashid believes supporting homegrown businesses is one way consumers can contribute to the next chapter of the UAE’s entrepreneurial story. Choosing UAE-founded brands and products made in the country can help bring greater visibility to the people developing local ideas into businesses, while demonstrating that heritage and modern innovation can work together.

    Rashtions is available through ADNOC and Emarat service stations, Deliveroo and Noon, as well as directly through the brand’s website, with delivery available across the UAE.

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    From the French Riviera to Abu Dhabi: La Môme Makes Its Grand Debut with an Exclusive Four-Day Race Weekend Takeover

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    November 11, 2026

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    This December, the French Riviera comes to Yas Marina as La Môme makes its Abu Dhabi debut, in partnership with Sunset Hospitality Group, with an exclusive four-day takeover during race weekend. From 3 to 6 December 2026, the celebrated Cannes-born restaurant brings its signature mix of exceptional Mediterranean cuisine, Riviera glamour, and lively entertainment to the capital, creating a sophisticated yet vibrant setting for race-weekend dining and celebrations, minutes from the circuit.

    With an established presence at the Monaco Grand Prix, where La Môme Monte-Carlo hosts a rooftop dining and hospitality experience overlooking the famous race circuit, the brand has a longstanding connection to the glamour and excitement of international motor racing. Now, La Môme brings that same spirit to Abu Dhabi, offering a sophisticated setting for long lunches, elegant dinners, and lively evenings.

    At the table, La Môme’s approach is generous, expressive, and unmistakably Mediterranean. The menu celebrates quality ingredients and balanced flavours, with starters such as Artichoke Salad and Wagyu Carpaccio with Black Truffle, alongside a refined selection of Oysters and Caviar. Signature pastas and main courses include Tagliolini with King Prawns, Rigatoni with Truffle, and Japanese A5 Wagyu Sirloin.

    In the evenings, Sounds of Riviera, a roaming live band from the French Riviera, will move through the restaurant performing French and Italian classics alongside international favourites. Daily DJ sets will move from laid-back Dolce Vita sounds to late-night house music.

    Guided by L’Art de Recevoir signé La Môme, the French art of hospitality, the team ensures thoughtful, personalised service, genuine warmth, and attention to detail. Guests are made to feel equally at ease whether enjoying a leisurely afternoon at the table or celebrating late into the evening.

    Daily lunch is served from 12PM to 7PM, followed by dinner from 7PM onwards. While guests can dine à la carte on Thursday, 3 December, minimum spends apply from Friday, 4 December to Sunday, 6 December:

    • Indoor Dining: AED 500 per person for lunch; AED 1,000 per person for dinner | Terrace Dining: AED 650 per person for lunch; AED 1,200 per person for dinner.

    With its combination of refined dining, a vibrant atmosphere, and a prime Yas Marina location, the takeover promises to be a highlight on the city’s social calendar and an essential stop for race-weekend gatherings.

    Full prepayment is required to confirm reservations. Cancellations made at least 48 hours in advance are eligible for a full refund, while cancellations within 48 hours are non-refundable. Walk-ins are welcome, subject to availability and the applicable minimum spend.

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