Hospitality

People who love to eat are always the best people

Published

1 week ago

January 9, 2025

Exclusive Interview with: Ola El Jaroudi and Tarek Sultani, Founders, Cucina Del Sul

Cucina Del Sul has evolved from a backyard dining experience to a celebrated culinary movement. What inspired you to start this journey?

During COVID, the inner foodie in all of us emerged. I took online Korean cooking classes, while Tarek became obsessed with YouTube tutorials on smoking and grilling large cuts of meat. He created such a mess in our kitchen, and the entire house smelled like BBQ, so I kicked him out to grill in the garden. That’s when we decided to build Cucina Del Sul (Kitchen of Sultani), our outdoor kitchen where we could cook and host friends and family.

What began as a gathering spot for friends and family soon evolved into a vibrant culinary hub, attracting foodies, chefs, and passionate cooks eager to showcase their talents. We began hosting invite-only dining experiences to celebrate Dubai’s homegrown culinary scene, featuring everything from burgers to paellas, braais to BBQs. Each session highlighted a different cuisine.

This marked the birth of the Cucina community—bringing people together over good food. From our villa’s backyard, strangers entered and left as friends. Cucina has since become an incubator and accelerator for culinary talent, helping over a dozen homegrown startups fast-track their journey to market.

Your events combine exceptional food, community, and the magic of the outdoors. How do you strike the perfect balance between these elements?

The balance comes naturally because it reflects the types of events we love to attend, whether at home or abroad.

Creating a complete experience—the food, the setting, the flow, and the vibe—is essential. My decade of experience running an events company ensures every detail is thoughtfully considered to elevate our culinary experiences. But the setting is critical, the UAE is home to incredible landscapes that lend themselves to unique dining experiences, so finding those spots and converting them to backdrops for our events is special and unexpected.

We’re selective about our locations, often turning down venues that lack the personality or charm needed to align with our vision for food events.

Events like Camp Cucina and Meats & Mountains have become iconic. How do you consistently keep these events fresh and engaging?

It boils down to three key points:

Discovery: Foodies are always seeking new culinary experiences. We constantly rotate chefs and discover hidden culinary talents in the community. Even repeat stations are encouraged to offer something new.

Chef-led Experiences: Our events prioritize interaction between chefs and guests, fostering connections and storytelling through culinary art. We only collaborate with chef/owner-operated vendors to maintain authenticity.

Personal Touches: Whether it’s long table decorations, homegrown musical entertainment, or nostalgic treats from our childhood (like churros and sahlab), we infuse every event with a sense of warmth and individuality.

Ultimately, the key to keeping things fresh is staying authentic and trusting the chefs to showcase their creativity with minimal interference.

With milestones like the World’s Best Burger win, how do you see these achievements influencing the culinary reputation of the UAE and the broader MENA region?

The UAE is a vibrant melting pot of cultures, best exemplified by its diverse cuisines and the innovative fusion emerging from its dynamic food scene. The World Food Championships provide us with a platform to showcase the region’s top culinary talent on the global stage. This year, five culinary teams from the region competed in categories ranging from burgers to noodles, vegetarian dishes, sandwiches, and desserts.

Our first major success came in 2022 when Sultan Chatila’s Bull Burger secured third place in the World Burger Championships. The WFC ‘Battle of the Burgers’ event laid the groundwork for local recognition, while our World Food Championship platform brought global acclaim. The Cucina pop-ups and markets generated significant buzz, ultimately leading to the establishment of Eleven Green—now one of the most popular burger joints in the city.

Many other F&B brands have similarly leveraged the Cucina platform and network to transition from niche, home-based dining experiences to thriving commercial ventures.

This year, Hassan Naja’s One More Burger raised the bar even higher, clinching first place in the World Burger Championships—outperforming over 700 competitors from around the world. His journey is just beginning, and we’re organizing exclusive pop-ups to offer food enthusiasts a taste of his exceptional burger while building excitement for his next steps. These winners are already redefining the region’s culinary identity on a global scale.

At Cucina, this is what we stand for: helping culinary talent turn their dreams into global realities. The Middle East has long demonstrated its ability to compete internationally, and our participation in global events like the World Food Championships underscores this on a culinary level. The region’s food scene is truly world-class, and achievements like these only reinforce its prominence.

These milestones embody the spirit of the region, reflecting the passion, creativity, and talent that make this community so extraordinary. We are deeply honored to contribute to shaping and supporting this remarkable journey.

Your platform celebrates both food and the connections it creates. How important is fostering a sense of community to Cucina Del Sul’s identity and success?

Community is at the core of everything we do—without it, Cucina Del Sul simply wouldn’t exist. There’s something truly special about bringing people together over a shared love and passion for food.

From the very beginning, authenticity has been the foundation of our platform. We’ve always focused on sharing our love for food, offering honest recommendations, and introducing people to our favorite hidden gems. We don’t believe in gatekeeping; we only recommend places and experiences we genuinely love and stand behind.

This philosophy is integral to our events and pop-ups. We wouldn’t organize anything unless we could confidently say, “We’d 100% attend this if someone else were hosting it.” That same passion and trust resonate deeply with our community and make everything we do feel authentic.

We also cherish taking these connections offline, where they become even more meaningful. Over the years, we’ve welcomed countless familiar faces returning to our events while embracing many new ones.

These connections—both old and new—are what propel us forward. Our community is truly the heart of Cucina Del Sul.

As we continue to grow, engaging with and nurturing this incredible community will always remain our top priority.

As you continue to grow and redefine the food scene in the UAE, what’s next for Cucina Del Sul?

Community lies at the heart of everything we do—without it, Cucina Del Sul wouldn’t exist. There’s something truly special about bringing people together through a shared love and passion for food.

From the very beginning, authenticity has been the cornerstone of our platform. We’ve always prioritized sharing our love for food, offering genuine recommendations, and introducing people to our favorite hidden gems. We don’t believe in gatekeeping; every place or experience we recommend is one we genuinely love and wholeheartedly support.

This philosophy extends seamlessly to our events and pop-ups. We wouldn’t host anything unless we could confidently say, “We’d absolutely attend this if someone else were hosting it.” That passion and trust are what deeply resonate with our community and make everything we do feel authentic and meaningful.

We also treasure taking these connections offline, where they become even more impactful. Over the years, we’ve had the pleasure of welcoming familiar faces back to our events while also embracing countless new ones.

These connections—both enduring and fresh—are what drive us forward. Our community is and will always be the soul of Cucina Del Sul.

As we continue to grow, fostering and nurturing this incredible community will remain our top priority.

In your opinion, what’s the single most impactful step the hospitality industry can take toward sustainability?

Tarek: Reducing food waste is key. Repurpose old bread, create smaller portion options, redistribute leftovers, and educate both customers and the industry about composting.

Ola: Farming and growing your own produce can also make a huge difference. Using compost from eggshells and leftover food to nourish your garden is a step toward creating a circular system of sustainability.

Hospitality

Where There Is Trade, There Is Gulfood

Published

5 hours ago

January 17, 2025

Integrator Web-Editor

There is only one place where the world gathers annually to witness an unparalleled F&B showcase, with products meticulously handpicked from every corner of the globe. This time, a new global chapter is unfolding in the future of food and it’s within the legacy of Gulfood that the world can anticipate a seismic impact.

The 30th edition of Gulfood, taking place at the Dubai World Trade Centre from 17 – 21 February, will host a record 5,500+ exhibitors from 129+ countries. It will unveil new business opportunities and solve new and evolving global challenges.

Celebrating 30 Editions of Informing the Global Foodscape

For over three decades, Gulfood has been the driving force at the heart of global food commerce—igniting innovation, sparking cross-cultural collaboration and redefining the next era of global F&B. As the world experiences a sweeping transformation in food systems—powered by groundbreaking technologies, sustainability breakthroughs, and forward-thinking ideas—Gulfood 2025 will be the epicentre of this revolution. This is where the next era of food begins, and you’re invited to be at the forefront.

Event date: 17 – 21 February 2025 at Dubai World Trade Centre & registration is now live.

Why Visit?

Where The World Connects for Their F&B Sourcing Success

5500+ Exhibitors: Explore 100k+ new products and innovations from a vast exhibitor showcase across eight distinct sectors.
129 Countries Exhibiting: Experience global diversity with the biggest lineup of participating countries.
43% New Exhibitors: Get the first look at the fresh offerings from exhibitors attending the show for the first time.
24 Huge Halls: Navigate 24 massive halls filled with exhibitors, country pavilions and culinary experiences.
1 Million Sq. Ft Exhibition Area: Gulfood 2025 boasts one million square feet of show floor space.
Network And Pre-Schedule Meetings: Establish close connections with F&B industry leaders through pre-scheduled meetings via our official event app and meetings programme.

Show Sectors

Gulfood is set to showcase the latest trends and advancements in the F&B industry, spanning seven distinct sectors: Dairy, Beverage, Fats & Oils, Pulses & Grains, Meat & Poultry, Power Brands and World Food.

Anticipate exploring products spanning these sectors at Gulfood, the ultimate platform for connecting with industry leaders, discovering state-of-the-art innovations and forging valuable partnerships in the ever-evolving F&B landscape.

Features

Food500

The summit will unite global leaders to tackle key challenges, sparking discussions, and showcasing trends, featuring top CEOs, policymakers and innovators.

From talks like Visionaries: Exploring Cutting-Edge Technologies Driving Food Tech to Pioneering Smart Agricultural Systems in the F&B Sector and more, the summit aims to drive business, inspire change and fuel global economic growth.

GULFOOD DISCOVERY TOURS

Over five days, engage in curated tours that are designed to connect you directly with the products you’re most interested in sourcing. The tours focus on diverse food categories such as Gourmet, Alternative Proteins, Ready-to-Eat, and Plant-Based. F&B professionals, buyers and sourcing experts can gain valuable insights, access exclusive products and make informed business decisions while exploring key trends influencing global F&B.

Top Table

Top Table returns with a charismatic group of local and international chefs who are reimagining the way we create and enjoy food. With a bold focus on culinary futurism, the 2025 edition will debut new techniques, inventive flavour combinations and unconventional textures that surprise and delight audiences.

YOUTHX – YOUNG CHEF CHALLENGE

Witness a high-energy culinary competition between young hotel chefs from around the world. They will compete for a career-defining internship at some of the top restaurants and culinary schools in Europe. Gulfood’s YouthX brings together emerging culinary talent from diverse cultures, offering a global platform that unites chefs through healthy competition. They’ll be judged on futuristic techniques that set the event apart from previous editions, showcasing the next generation of global culinary leaders.

BLEND STUDIO
Celebrate the artistry of beverages with immersive masterclasses that showcase the latest trends and exclusive, never-seen-before creations crafted by industry experts. Explore the world of coffee and the trendiest crafted drinks while seizing opportunities to connect and learn from leading beverage professionals.

THE CULINARY DEBATE
Watch as global culinary icons debate the industry’s most critical challenges and exciting opportunities in the world of food. You’ll be captivated as they offer fresh perspectives on the rapidly evolving industry landscape.

THE TASTING ROOM
Experience the latest culinary creations from top brands and network with business leaders in the F&B industry. Whether you’re looking for the market’s most exciting products, new partnerships or upcoming trends, this is where opportunities come to life.

DUBAI WORLD CUISINE
Experience an exclusive four-hands dinner series that brings together celebrated international chefs and homegrown culinary talent. These unique collaborations offer a one-of-a-kind opportunity to savour bespoke menus, where local flavours and global expertise converge to create exceptional dining experiences.

GULFOOD AFTER HOURS
Explore Dubai’s vibrant food scene with Gulfood After Hours. We’ve teamed up with the city’s most iconic restaurants to give you an unforgettable culinary adventure. From casual eateries to fine dining, you’ll experience the very best Dubai has to offer, outside of the exhibition halls. Simply book, show your ticket, and enjoy exclusive offers at venues across the city.

INNOVATION AWARDS

The Gulfood Innovation Awards will celebrate brands setting a new standard for excellence in F&B. Recognising forward-thinking products that demonstrate creativity, ingenuity and impact, these prestigious awards highlight the best in the F&B industry across 10 categories.

Register today.

Hospitality

Wok’s Up, City Walk? wagamama Opens New Branch in City Walk

Published

6 hours ago

January 17, 2025

Integrator Web-Editor

wagamama is set to open its 11th branch in the UAE at City Walk, the lively, modern destination combining urban style with a laid-back, open-air vibe. Since launching its first branch in 2004, wagamama has expanded across the region with over 10+ locations, now adding another to delight food enthusiasts across the Emirates.

The City Walk location marks a significant milestone, offering a modern dining experience in one of Dubai’s most dynamic neighborhoods. This new location is set to take dining to the next level with spacious interiors and an open terrace offering stunning views of the city. Situated near the Coca-Cola Arena, the restaurant is perfectly positioned to attract both local residents and visitors, providing a vibrant dining spot throughout the bustling event season.

New Space, Same Menu and Commitment to Sustainability

The wagamama City Walk branch delivers the same mouthwatering menu that fans have come to love, featuring flavorful bowls, ramen, and curries. This location brings an added layer of excitement with its spacious interiors, vibrant atmosphere, and an expansive terrace offering a relaxed dining experience in the heart of City Walk. Imagine enjoying your favorite comfort food while watching the world go by – it’s the ultimate dining vibe! Whether you’re stopping by for a quick bite or enjoying a leisurely meal with friends, the terrace is a perfect spot to make your experience unforgettable.

As part of wagamama’s ongoing commitment to sustainability, the new location will feature eco-friendly packaging for all delivery orders. Additionally, customers can purchase reusable containers for just AED 12, contributing to a more sustainable dining experience.

With its growing popularity among office workers, families, and tourists, City Walk offers the perfect mix of vibrancy and convenience. wagamama’s arrival here meets the strong demand for fresh and diverse dining options in this lively neighborhood, providing a unique culinary experience with a side of iconic views.

A Strategic Move Towards Sustainable Growth and Community Connection

The opening of the City Walk branch marks a significant milestone in wagamama’s regional expansion. This new location is a direct response to Dubai’s evolving dining scene and reflects wagamama’s commitment to anticipating where communities are heading, rather than just following the crowd. Elias Madbak, CEO of RMAL Hospitality, comments: “As we expand, our focus isn’t on trends but on transforming experiences, becoming part of the local fabric, and shaping the future of how people engage with food.

Our locations are selected for their long-term potential to foster deeper connections—not just with customers, but with neighborhoods—driving sustainable growth that goes beyond merely serving a meal.”

This launch underscores the brand’s dedication to growth and delivering high-quality dining experiences across the UAE. Staying true to its ethos of “Kaizen” (good change), wagamama maintains its beloved menu while ensuring that each new location evolves with thoughtful design and local touches to enhance the overall customer experience. This approach aligns seamlessly with RMAL Hospitality’s vision for sustainable regional expansion, fostering both community connection and loyalty.

Hospitality

DAMAC Maison Aykon City Blurs the Line Between Home and Luxury

Published

1 week ago

January 10, 2025

Integrator Web-Editor

DAMAC Maison Aykon City, located along Sheikh Zayed Road and overlooking the radiant Dubai Canal, is a sanctuary of luxury and exclusivity, offering a seamless blend of comfort, privacy, and refinement. Having firmly established itself as a premier destination for staycations and extended stays, the property embodies the concept of a ‘It’s Your Home’, offering guests the perfect balance of comfort, privacy, and luxury.

Blending opulence with a sense of ease, Aykon City’s collection of serviced apartments—ranging from sleek studios to expansive three-bedroom residences—caters to every need. Floor-to-ceiling windows, scenic balconies, and modern kitchens create an inviting sanctuary, offering panoramic views of the Burj Khalifa, the Dubai skyline, and the serene Arabian Gulf. Each residence is crafted to evoke a sense of serenity, transforming every stay into an experience for leisure, business and families.

Aykon City’s exclusive amenities elevate every traveller’s experience to new heights. Guests can rejuvenate in the luxury spa, enjoy moments of tranquility by the sparkling pool, or recharge in the state-of-the-art fitness center. For younger guests, the Kids’ Club ensures a delightful escape with engaging activities and entertainment designed for their enjoyment. Adding to its exclusivity, the private entertainment hub, featuring a cinema, is reserved exclusively for in-house guests or available for corporate events, team building activities offering a space that’s as private as it is sophisticated.

Culinary offerings complete the experience with effortless finesse. At Etçi Umut, diners are invited to savor globally inspired flavors and signature dishes, all set within chic interiors and a terrace boasting panoramic views of the Dubai Canal and Burj Khalifa. For more casual moments, the poolside café and 24-hour in-room dining provide convenience without compromise.

“DAMAC Maison Aykon City redefines the art of the staycation,” said Ahmed Lotfy, General Manager of DAMAC Maison Aykon City. “We aim to create a space where every guest can enjoy the exclusivity of a luxury retreat combined with the warmth and familiarity of home. Every detail has been designed to ensure their time with us is unforgettable.”