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People who love to eat are always the best people

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Cucina Del Sul

Exclusive Interview with: Ola El Jaroudi and Tarek Sultani, Founders, Cucina Del Sul

Cucina Del Sul has evolved from a backyard dining experience to a celebrated culinary movement. What inspired you to start this journey?

During COVID, the inner foodie in all of us emerged. I took online Korean cooking classes, while Tarek became obsessed with YouTube tutorials on smoking and grilling large cuts of meat. He created such a mess in our kitchen, and the entire house smelled like BBQ, so I kicked him out to grill in the garden. That’s when we decided to build Cucina Del Sul (Kitchen of Sultani), our outdoor kitchen where we could cook and host friends and family.

What began as a gathering spot for friends and family soon evolved into a vibrant culinary hub, attracting foodies, chefs, and passionate cooks eager to showcase their talents. We began hosting invite-only dining experiences to celebrate Dubai’s homegrown culinary scene, featuring everything from burgers to paellas, braais to BBQs. Each session highlighted a different cuisine.

This marked the birth of the Cucina community—bringing people together over good food. From our villa’s backyard, strangers entered and left as friends. Cucina has since become an incubator and accelerator for culinary talent, helping over a dozen homegrown startups fast-track their journey to market.

Your events combine exceptional food, community, and the magic of the outdoors. How do you strike the perfect balance between these elements?

The balance comes naturally because it reflects the types of events we love to attend, whether at home or abroad.

Creating a complete experience—the food, the setting, the flow, and the vibe—is essential. My decade of experience running an events company ensures every detail is thoughtfully considered to elevate our culinary experiences. But the setting is critical, the UAE is home to incredible landscapes that lend themselves to unique dining experiences, so finding those spots and converting them to backdrops for our events is special and unexpected.

We’re selective about our locations, often turning down venues that lack the personality or charm needed to align with our vision for food events.

Events like Camp Cucina and Meats & Mountains have become iconic. How do you consistently keep these events fresh and engaging?

It boils down to three key points:

Discovery: Foodies are always seeking new culinary experiences. We constantly rotate chefs and discover hidden culinary talents in the community. Even repeat stations are encouraged to offer something new.

Chef-led Experiences: Our events prioritize interaction between chefs and guests, fostering connections and storytelling through culinary art. We only collaborate with chef/owner-operated vendors to maintain authenticity.

Personal Touches: Whether it’s long table decorations, homegrown musical entertainment, or nostalgic treats from our childhood (like churros and sahlab), we infuse every event with a sense of warmth and individuality.

Ultimately, the key to keeping things fresh is staying authentic and trusting the chefs to showcase their creativity with minimal interference.

With milestones like the World’s Best Burger win, how do you see these achievements influencing the culinary reputation of the UAE and the broader MENA region?

The UAE is a vibrant melting pot of cultures, best exemplified by its diverse cuisines and the innovative fusion emerging from its dynamic food scene. The World Food Championships provide us with a platform to showcase the region’s top culinary talent on the global stage. This year, five culinary teams from the region competed in categories ranging from burgers to noodles, vegetarian dishes, sandwiches, and desserts.

Our first major success came in 2022 when Sultan Chatila’s Bull Burger secured third place in the World Burger Championships. The WFC ‘Battle of the Burgers’ event laid the groundwork for local recognition, while our World Food Championship platform brought global acclaim. The Cucina pop-ups and markets generated significant buzz, ultimately leading to the establishment of Eleven Green—now one of the most popular burger joints in the city.

Many other F&B brands have similarly leveraged the Cucina platform and network to transition from niche, home-based dining experiences to thriving commercial ventures.

This year, Hassan Naja’s One More Burger raised the bar even higher, clinching first place in the World Burger Championships—outperforming over 700 competitors from around the world. His journey is just beginning, and we’re organizing exclusive pop-ups to offer food enthusiasts a taste of his exceptional burger while building excitement for his next steps. These winners are already redefining the region’s culinary identity on a global scale.

At Cucina, this is what we stand for: helping culinary talent turn their dreams into global realities. The Middle East has long demonstrated its ability to compete internationally, and our participation in global events like the World Food Championships underscores this on a culinary level. The region’s food scene is truly world-class, and achievements like these only reinforce its prominence.

These milestones embody the spirit of the region, reflecting the passion, creativity, and talent that make this community so extraordinary. We are deeply honored to contribute to shaping and supporting this remarkable journey.

Your platform celebrates both food and the connections it creates. How important is fostering a sense of community to Cucina Del Sul’s identity and success?

Community is at the core of everything we do—without it, Cucina Del Sul simply wouldn’t exist. There’s something truly special about bringing people together over a shared love and passion for food.

From the very beginning, authenticity has been the foundation of our platform. We’ve always focused on sharing our love for food, offering honest recommendations, and introducing people to our favorite hidden gems. We don’t believe in gatekeeping; we only recommend places and experiences we genuinely love and stand behind.

This philosophy is integral to our events and pop-ups. We wouldn’t organize anything unless we could confidently say, “We’d 100% attend this if someone else were hosting it.” That same passion and trust resonate deeply with our community and make everything we do feel authentic.

We also cherish taking these connections offline, where they become even more meaningful. Over the years, we’ve welcomed countless familiar faces returning to our events while embracing many new ones.

These connections—both old and new—are what propel us forward. Our community is truly the heart of Cucina Del Sul.

As we continue to grow, engaging with and nurturing this incredible community will always remain our top priority.

As you continue to grow and redefine the food scene in the UAE, what’s next for Cucina Del Sul?

Community lies at the heart of everything we do—without it, Cucina Del Sul wouldn’t exist. There’s something truly special about bringing people together through a shared love and passion for food.

From the very beginning, authenticity has been the cornerstone of our platform. We’ve always prioritized sharing our love for food, offering genuine recommendations, and introducing people to our favorite hidden gems. We don’t believe in gatekeeping; every place or experience we recommend is one we genuinely love and wholeheartedly support.

This philosophy extends seamlessly to our events and pop-ups. We wouldn’t host anything unless we could confidently say, “We’d absolutely attend this if someone else were hosting it.” That passion and trust are what deeply resonate with our community and make everything we do feel authentic and meaningful.

We also treasure taking these connections offline, where they become even more impactful. Over the years, we’ve had the pleasure of welcoming familiar faces back to our events while also embracing countless new ones.

These connections—both enduring and fresh—are what drive us forward. Our community is and will always be the soul of Cucina Del Sul.

As we continue to grow, fostering and nurturing this incredible community will remain our top priority.

In your opinion, what’s the single most impactful step the hospitality industry can take toward sustainability?

Tarek: Reducing food waste is key. Repurpose old bread, create smaller portion options, redistribute leftovers, and educate both customers and the industry about composting.

Ola: Farming and growing your own produce can also make a huge difference. Using compost from eggshells and leftover food to nourish your garden is a step toward creating a circular system of sustainability.

Hospitality

The Many Moods of the Maldivian Escape

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By Twinkle Aswani

The Maldives can take on very different personlities depending on where the journey leads. Iru Fushi and Sun Siyam World offer two distinct interpretations of island living, one shaped by slower beach days, dining and wellness, and the other by discovery, activity and an almost endless choice of experiences. Together, the two properties create a combination that demonstrates how differently luxury, relaxation and adventure can exist within the same destination.

At Iru Fushi, the experience begins with the setting itself. The water villas offer an incredibly scenic perspective of the island, with private infinity pools seemingly flowing directly into the ocean. It is the kind of setting that makes the familiar picture of the Maldives feel remarkably real — stepping outside in the morning to an uninterrupted view of the water.

The property’s dining experiences add another dimension. An extensive breakfast spread and a wide variety of dinner options provide plenty of choice, while the Maldivian chicken curry deserves particular mention. It is the kind of local dish that can easily become one of the most memorable parts of a stay.

Wellness brings a slower rhythm to the experience. The traditional Maldivian Bondithaan Kurun massage offers a restorative pause after a day of exploring, while Flavours creates one of those distinctive Maldives dining moments, with reef sharks swimming below as guests enjoy their meal. There is something particularly memorable about watching marine life move through the waters below while dining above it. Reflection Pool Bar adds another visual dimension, with a setting and atmosphere that feel particularly suited to the island surroundings.

Hospitality remains central to the experience. At Iru Fushi, ambassador Jinaan brings an attentive and genuinely welcoming presence, with the kind of care that makes guests feel looked after rather than simply accommodated.

If Iru Fushi embraces a more relaxed interpretation of island life, Siyam World introduces an entirely different rhythm. There is a sense of movement and discovery across the resort, where another beach, activity, restaurant, pool or quiet corner can become the next part of the day.

For visitors with a list of experiences they have always wanted to try, the resort offers plenty of opportunity to work through it. Horse riding along the beach, go-karting, time spent between pools and beaches, exploring different restaurants or simply finding a quiet spot to do absolutely nothing all become part of the experience. It is a combination that can create a different kind of attachment to the island — the sort that can make saying goodbye feel slightly premature.

The dining and social spaces continue that sense of variety. Mint Beach Bar combines atmosphere with a beautiful setting, while Jungali Pool brings a lush, vibrant energy. Together Beach Bar offers a more relaxed place to enjoy a drink and the island atmosphere, while Wahoo Grill, Andalucia and Arigato each provide a distinctly different dining experience.

Among the experiences, Cinema by Moonlight stands out as one of the resort’s most memorable concepts. Watching a film beside the ocean with mulled wine, surrounded by the shores and night sky, turns a familiar activity into something considerably more memorable. It is the kind of detail that makes an experience feel carefully considered rather than simply added to an itinerary.

Yet beyond the activities and amenities, it is the people and culture that add another layer to Siyam World. The Maldivian welcome is reflected in the warmth of the team, with Ausy, Sara, Affan, Sony and others creating an atmosphere where guests can feel less like visitors and more like they have arrived somewhere familiar — almost like being welcomed home by friends.

Ausy, in particular, goes beyond simply arranging an itinerary. His attention to detail allows guests to experience different sides of the resort, from activities and dining to a spa session, with every part of the itinerary thoughtfully balanced to make room for both discovery and relaxation. Benish, the resort ambassador, similarly plays an important role in helping guests make the most of their time, planning the itinerary and ensuring they are looked after throughout the stay.

A behind-the-scenes tour with Ausy reveals yet another side of Sun Siyam World — one that exists beyond the guest experience. Seeing these elements up close offers a different perspective on what goes into creating the resort experience, from its care for staff to its sustainability initiatives.

The Herbitory is particularly revealing. Under the guidance of Dr. Dee Dee, the resort organically grows herbs and fruits including lemongrass, watermelon, different varieties of mustard seeds, chilli, aloe vera, basil and dragon fruit. A closer look at the Herbitory reveals just how much exists beyond the visible resort experience, with working projects and systems that quietly contribute to what guests eventually experience on the surface. Even the local scroopan fruit ice cream offers a small taste of the island’s produce and the property’s connection to its surroundings.

The experience extends into Maldivian culture through food as well. The Maldivian cooking class is more than a lesson in preparing dishes; it offers a window into local food, traditions and culture. Chef Prashanth and his team, Hammal and Rajesh, bring warmth, passion and patience to the experience, turning the class into something that feels as much about connection as it is about cooking.

After days filled with activities and exploration, Thalgo Spa provides another form of balance. Its massage and hydrotherapy offer a restorative pause, the kind of reset that feels particularly welcome after a day spent discovering the island.

At the heart of both properties is a different understanding of what a Maldivian escape can be. Iru Fushi offers the slower rhythm of beach life, dining and wellness, while Siyam World brings together activity, discovery, culture and an expansive variety of experiences.

The two properties are distinctly different in their vibe, sense of luxury and overall concept, and that difference is precisely what makes them work so well together. Rather than offering the same interpretation of the Maldives, Iru Fushi and Siyam World allow guests to experience two sides of the destination, from the quiet beauty of an island escape to the feeling that there is always something more to discover, and perhaps a little more time worth staying for.

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Hospitality

The Sweetest Way to End the Summer Holidays

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Taking place on 23 August and 30 August from 2:00 PM to 4:00 PM, Splendour Fields and Crave Bakehouse are bringing two hands-on baking workshops to JLT for children aged 4-12. The first session will be dedicated to cookie baking, followed by a cake decorating class on 30 August. Children will get to mix, bake, decorate, and take their creations home at the end of the afternoon.

Priced at AED 200 per child, tickets can be purchased online [HERE]. The two-hour workshop includes all ingredients, equipment, and guidance throughout the session. Each child will also receive a complimentary kids’ meal and drink, while one accompanying parent will receive a complimentary coffee. With only 10 children per session, the workshops offer a small and interactive setting where every little baker can get involved from start to finish.

As the holidays come to an end, the workshops offer one more chance for kids to have fun, get creative, and make the most of their final days before school starts again. Whether they’re making their first batch of cookies or decorating their very own cake, children will have the freedom to get creative and make something they can proudly take home. It’s hands-on, a little messy, and designed to let kids have fun while learning something new.

Located in JLT, Splendour Fields is a neighbourhood café and deli where families can come together over good food and coffee. The workshops bring that same spirit into the kitchen, giving parents and children a reason to spend an afternoon together while escaping the summer heat.

With limited spaces available, parents can book their little bakers in for one session, or join both for two sweet afternoons of baking, creating, and getting a little messy.

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Hospitality

Kids Play, Parents Stay: Sundays at The Guild Just Got Better

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Introducing Only on Sundaes, a new family experience in DIFC that’s every parent’s dream

Launching on 23 August, The Guild introduces Only on Sundaes, a new family experience designed to give parents something they rarely get: a chance to enjoy a proper meal while the kids are happily entertained. Transforming The Aviary into a Nitro Sundae Bar and dedicated space for play, creativity, and discovery, the experience runs every Sunday from 9:00 AM to 7:00 PM, with free entry for children booked either for breakfast or Sunday roast. Guests only pay for any additional food and beverage consumed during their visit.

For parents, it is about having a little more time to themselves. Sit down for breakfast, enjoy a coffee, catch up with friends, or take your time over the Sunday Roast while the kids explore, play, and make new friends nearby. For children, it is a full Sunday of things to discover, with dedicated spaces designed around different ages and interests. It is an easy way to make the most of the final weeks of the school holidays before the routine starts again.

For younger children aged 1–5, the Little Explorers area offers a safe and supervised space filled with soft play equipment, building blocks, face painting, a ball pool, a play kitchen, and sensory activities. Older children and teens have their own dedicated zone, The Arcade Club, with arcade games, air hockey, PlayStation stations and board games. There is plenty to keep them busy, whether they want to play, get creative, or simply hang out.

From 12pm onwards, children can also enjoy an interactive nitrogen ice cream activation, adding a playful twist to a classic favourite. It is one more reason for kids to look forward to Sundays, while parents can enjoy a little extra time to relax.

With the new school year just around the corner, Only on Sundaes is made for that last stretch of summer. At The Guild, Sundays are becoming a time for everyone to enjoy, just in very different ways.

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